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Black Eyed Peas Member Joins Intel As Director
siliconbits writes "According to ITProPortal: 'Semiconductor giant Intel has announced that it has hired music artist Will.i.am as Director of Creative Innovation, which is a new post as far as we know. Will.i.am is one third of the popular music group, the Black Eyed Peas, and emulates the like of Lady Gaga, who is partnering with Polaroid to produce some groovy products.'"
They don't have a Steve Jobs, so they figured, hey, what the fuck, the Black Eyed Peas know more about "cool" than our engineers do.
Sigh.
that this job's gonna be a good job...
"A door is what a dog is perpetually on the wrong side of" - Ogden Nash
I don't want to call out anyone at the event, but one reporter noted during the conference call, that almost everyone in the room was fighting to hold back the laughter. Will.i.am and Intel seem to be the only ones missing the joke.
Fortunately we have T-Pain: http://www.youtube.com/watch?v=b4T3a1xDT3U
The Black Eyed Peas added Fergie to the mix a few years ago. They were a legitimate hip hop group back in the late 90s...before Fergie and her lovely lady lumps came along.
0 = 1 + e^(Alt something)
As a developer I applaud this move. I know many producers who really push the limits of their tech, I'm sure his input will be on the high-end side of what most developers would consider consultation with end users. While his music may not be nearly as innovative as someone like Trent Reznor, I can see the relationship being mutually beneficial. Also, music theory can really help developers when understanding multi-threaded or parallel architecture.
Give it a chance, something really good could come of this.
Where genius and insanity become confused true wisdom is found
I am a firm believer that new/different eyes working with experienced professionals often results in cool things happening. Every coder has had that experience when you are explaining to your buddy some code, and one of those "stupid" questions they ask gives you new insight or perspective.
"Lady Gaga, who is partnering with Polaroid to produce some groovy products"
I can't wait to get a Polaroid instant meat camera.
The Slashdot blurb says: "Will.i.am is one third of the popular music group"
but TFA says: "Will.i.am is one quarter of the popular music group"
Gee, only hours into the job, and Will.i.am has already fallen victim to the Intel floating point bug...
"A door is what a dog is perpetually on the wrong side of" - Ogden Nash
I work for a company that has done a similar thing. Basically, here's what happens. You choose a celebrity which you want to be associated with. They perform a useless job, with some official sounding title. This then allows the company to say person X is with us. We then *might* get them to be apart of some ad campaigns, some marketing, and similar. Basically, anything that they couldn't fuck up too much, and that we could discard at a moments notice.
We have had "Director of Brand Engineering", "VP of Creative Development" and many other titles for these positions.
It doesn't mean shit, besides "Intel thinks Sam.I.Am is someone they want to associate their brand with".
EoS (End of Story)
This is my footer. There are many like it, but this one is mine.
AC's statement is both true and factual. Will.i.am is one of the least innovative musicians. On a scale of "one" to "Room temperature superconductor breast implants", he's just below "farmville". Most musicians are at least "spork" level.
They would have been better off even with Michael Bolton, who is at about the level of "Mach 3 razor with lubricating strip."
well, this country's officially over.
.
/. can't even render simple <i> tags.
We smashed the NAZIs, put a man on the moon and destroyed the commies. Now our companies are reduced to hiring "celeberties" for glitz because they can't build a decent flying car.
This is all your fault, you let the mouthbreathing facebook hoard elect Sarah Palin as president on American Idol when you should have insisted that we deal with issues of substance
hell, things have devolved so much
the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff
That's what critics used to say about Charles Dickens #1 selling books (talentless hack appealing to working class commoners) (i.e.lowest common denominator). Just because something goes to or near the top doesn't automatically mean it's junk either.
Anyway I like Boom Boom Pow for what it is: A 4 minute long computer song akin to what I used to listen to on my old 8 and 16 bit machines.
FOX NEWS.com should be BANNED from television and internet. Have the Congress take it over and give us Truespeak.
nah, he's already affiliated with Norton. they deserve each other.
"They were pure niggers." – Noam Chomsky
Hey...if they'd at least gotten that chick (Fergie?)...they'd have at least gotten someone they could put in ads for people to enjoy looking at....
Light travels faster than sound. This is why some people appear bright until you hear them speak.........
If y'all haven't noticed, our planet is moving ever more to a "winner takes all" model of success. If you're successful, because of globalization and mass media, you get riches beyond imagination.
If you're not, you get to subsist on little to nothing. This is just another example of how the "winners" cash in, again, excluding the majority of us.
It's not enough that relatively few people now dominate the entertainment industry--it used to be that local people could make a living entertaining other locals because all entertainment wasn't provided by a small group of global celebrities. (Now very few locals can scratch out a living providing entertainment.)
NOW the entertainment moguls are getting the "creative" spots too.
How long, in this winner-takes-all world, until the majority of us are slaves with no means of earning an income, either starving or ekeing out a living by serving the whims of the elite?
--PM
Ah, but you're thinking: "One third...by number of contributors".
:)
It could be also: "one third by creative input" or "one third by mass"
Dr. Dre is a highly accomplished producer, sound engineer, studio musician and audio programmer. For that matter, so is will.i.am. Your personal taste in music is not terribly relevant to whether or not either of them are good at what they do, and given the amount of respect they command within the community of professionals within their field(s) it doesn't strike me as far-fetched that they have some pretty meaingful skills and knowledge.
That's not to say that their respective collaborations with HP and Intel are anything more than a gimmicky marketing ploy, merely to point out that they very well *could* be something more... though I don't think there's any doubt that marketing gimmickry played a large part in any event.
Try not to take me more seriously than I take myself.
Meet, in the sense that you can tick a checklist - but some of them perform terribly.
1) Intel graphics is leagues behind Nvidia/AMD, and their driver/directx support is poor.
2) Their Atom CPU's are great but when you team up a 3W CPU to a 20W chipset it kind of defeats the purpose of low power.
Weird Al was way ahead of this one.
"Hey, I know what we're gonna do today." -- Phineas Flynn
I had to work with this asshole once. Well I was stage manager for a private gig in Anaheim. Each BEP member was paid a sum of cash and a vehicle. He was so stoned he could barely make it up the steps. After the grueling 42 min show (18 min under the contracted amount) he went backstage drank and smoke more dope then got into his Hummer and proceeded to slam into a forklift on his way out of the parking lot. He got out and started screaming at the driver since, you know, the fucking beeping and flashing lights weren't enough to warn him from hitting the bright yellow vehicle. The venue was pissed at the driver. The police were called. I filed a report with both and told them to do nothing but reward the driver for remaining calm and never raising his voice once. Intel and this ass deserve each other.