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Verizon To Throttle High-Bandwidth Users

tekgoblin writes "Verizon has enacted a new policy today that allows them to throttle 'high' bandwidth users on their network. We're not sure exactly what 'high' means but it is probably over 2GB of data per month. This comes as the iPhone launches on Verizon's network. The policy is said to only affect the top 5% of data users on the network. When these 5% of users hit the soft limit they will be throttled during peak times of the day. From the note sent to customers: 'Verizon Wireless strives to provide customers the best experience when using our network, a shared resource among tens of millions of customers. To help achieve this, if you use an extraordinary amount of data and fall within the top 5% of Verizon Wireless data users we may reduce your data throughput speeds periodically for the remainder of your then current and immediately following billing cycle to ensure high quality network performance for other users at locations and times of peak demand. Our proactive management of the Verizon Wireless network is designed to ensure that the remaining 95% of data customers aren't negatively affected by the inordinate data consumption of just a few users.'"

41 of 305 comments (clear)

  1. Aka: by Anonymous Coward · · Score: 4, Insightful

    Also known as: We don't want to look like AT&T when a shit ton of people start using their iPhone on our network.

    1. Re:Aka: by WrongSizeGlass · · Score: 2

      Also known as: We don't want to look like AT&T when a shit ton of people start using their iPhone on our network.

      Since Verizon won't have simultaneous voice and data they probably won't have to worry about repeating AT&T's 'data delivery debacle'. Once their LTE (aka G4'ish) is available to phones (this summer?) it should help speed things along (but they're probably still going to throttle as many people as they can just to make sure 'unlimited data' is only a marketing tool and not an actual product/service).

    2. Re:Aka: by postbigbang · · Score: 2

      Except that very few phones use LTE, and nothing that Apple makes uses it. I'm guessing that they're trying to prevent people using a tether as their broadband replacement from sagging their backhaul.

      And unlimited is a ruse, just like 4G is a ruse, but we knew that. Upthread they threw out 2G as a cap, but no one has any evidence at all for that, and I frequently go over that amount with impunity on their "unlimited" plan. So, be careful of the rumors you listen to.

      --
      ---- Teach Peace. It's Cheaper Than War.
    3. Re:Aka: by smallfries · · Score: 2

      would you be talking about a metric or english shit ton?

      I believe, dear boy, that the term you are looking for is imperial. Mistakes like that could lead people to believe that you are from one of the former colonies.

      --
      Slashdot: where don knuth is an idiot because he cant grasp the awesome power of php
  2. Re:Bandwidth, People by MrEricSir · · Score: 2, Insightful

    The problem isn't the protocol, it's wireless bandwidth. Even with better hardware and better compression, there's only so much data you can cram in the airwaves.

    --
    There's no -1 for "I don't get it."
  3. Why do these people keep pushing video?! by rta · · Score: 3, Insightful

    What i don't understand is why the network providers keep pushing mobile video and tethering.

    T-mobile is pushing their video chat... Sprint is saying you can upload live video directly to the web etc.

    The networks already can't handle the level of data usage they currently get, yet they're pushing these very high bandwidth services. Don't get me wrong, i like that my t-mo G2 with stock firmware can do wifi and USB tethering. But i would also like it if my "4G" phone on the "4G" network got more than 400kbps download rates (in one of their 4G launch cities). If there's any level of adoption of this stuff it'll bring their networks to a halt and not due to any top 5% users.

    1. Re:Why do these people keep pushing video?! by rtb61 · · Score: 2

      Have you never heard of high performance motor vehicles that can do 200 miles per hour or more, far in excess of the speed limit. Much the same as any product with hyped up performance, it is all about the inflated profit margin.

      Of course make any attempt to use that performance and you are immediately penalised. In the case of bandwidth marketing, it has always been a lie, since dial up modems, companies always selling far more than they can actually provide.

      Blaming the customer for product failure, has always been a corporate PR=B$ standard when misrepresenting what a product can actually do. In this case it is the customers fault for attempting to use their connection in exactly the way it was advertised.

      --
      Chaos - everything, everywhere, everywhen
    2. Re:Why do these people keep pushing video?! by grapeape · · Score: 2

      Because they want you to pay for it...they just dont want you to actually use it.

    3. Re:Why do these people keep pushing video?! by Skuld-Chan · · Score: 3, Funny

      There are other amusing tidbits too. My verizon droid came with skype that refuses to run unless I *disable* wifi.

      I can download the non verizon version that refuses to run on 3G... but then I just get confused and want to lie down for a while.

  4. Why don't carriers just use these exact terms? by Man+On+Pink+Corner · · Score: 2

    Most people understand that there's not enough licensed RF spectrum to let millions of users treat their cell phone as if it were a portable 20 Mb/sec cable connection running uTorrent and Netflix 24/7 at 100% saturation. So why don't the carriers advertise their service with a flat rate, but with terms like "3 Mb/s for the first 2 GB transferred per billing period, 500 kb/s for the next 2 GB, and 128 kb/s after that"?

    Seems this would allow them to stick to the spirit of the law when it comes to "unlimited" service offers, while keeping the network from being either too congested or too expensive.

    1. Re:Why don't carriers just use these exact terms? by guyminuslife · · Score: 3, Funny

      I'm the CEO of Verizon Wireless. I'm intrigued by your idea. Just one question: how does your plan make us more money?

      --
      I don't believe in time. It's a grand conspiracy designed to sell watches.
    2. Re:Why don't carriers just use these exact terms? by Theaetetus · · Score: 4, Interesting

      Most people understand that there's not enough licensed RF spectrum to let millions of users treat their cell phone as if it were a portable 20 Mb/sec cable connection running uTorrent and Netflix 24/7 at 100% saturation. So why don't the carriers advertise their service with a flat rate, but with terms like "3 Mb/s for the first 2 GB transferred per billing period, 500 kb/s for the next 2 GB, and 128 kb/s after that"?

      Seems this would allow them to stick to the spirit of the law when it comes to "unlimited" service offers, while keeping the network from being either too congested or too expensive.

      Better would be a burst-allowance: 3MB/s for the first 10 MB in a minute, then 500kbps for the next 10 MB, then 128kbps after that. This would allow fast response for short queries, and not shortchange the guy who does 2GB in the first two days of the month, and then just intermittent web browsing for the rest of the month. It also shapes the traffic better, because he's not swamping the network during those first two days.

    3. Re:Why don't carriers just use these exact terms? by PopeRatzo · · Score: 4, Insightful

      Most people understand that there's not enough licensed RF spectrum

      "Most people" don't know what "the licensed RF spectrum" means, much less understand its limitations.

      They just know they paid for one thing and are going to get something less. I guarantee there are new Verizon iPhone users who believe they have "unlimited" plans.

      --
      You are welcome on my lawn.
    4. Re:Why don't carriers just use these exact terms? by causality · · Score: 2

      I'm the CEO of Verizon Wireless. I'm intrigued by your idea. Just one question: how does your plan make us more money?

      Satisfied customers who think you're better than your competition would be a good start. That's if long-term viability and profitability is something you want to cultivate. Otherwise, go ahead and screw them over as much as you can to pad this quarter's results, then watch them jump ship at the first opportunity.

      --
      It is a miracle that curiosity survives formal education. - Einstein
  5. Why can't operators let customers decide? by Sean · · Score: 2

    Have two queues: Low latency and Bulk. Use the ToS field is decide which one to put it in. Give customers two quotas, say 2gb bulk and 500mb low latency. Charge more for extra low latency traffic and less for extra bulk traffic. Don't use IP addresses, transport protocols or port numbers to decide what is real time and what is bulk. That would be a fair system for making the best use of limited network resources.

  6. Thinng the herd? by creativeHavoc · · Score: 3, Insightful

    Assuming usage stays fairly constant for each user per month... wont think eventually bring down their average usage over time? The first month, top 5% are scaled back, and you assume as the throttling continues into the next month, they will no longer be the top users. So then there is a new top 5%... and these users are using less than what last month's top 5% used... as they get carried over in the next billing cycle, this continues until it hits some threshold...

    --
    insight through the mind
    1. Re:Thinng the herd? by R3d+M3rcury · · Score: 2

      I'll be curious to see how forthcoming Verizon is about your "throttled" state. The reason is that most press reports, regarding the iPhone, talk about how Verizon is about half the speed of AT&T's network. When someone gets throttled (and doesn't know it), they'll be howling to the Internet about how Verizon's network is really really really slow.

  7. iPhone by fermion · · Score: 5, Interesting
    iPhone went on sale today with unlimited data and tethering. A few hours late we learn that Verizon will be throttling bandwidth. If this is not bait and switch, unethical advertising, and intent to deceive the consumer I don't know what it.

    Look at this way. Verizon is already giving the user a slower data rate than iPhone users have come to expect. Now they are saying if you use 'too much' as defined by them, you may be effectively cut off. After all, the definition of 'too much' and 'throttling' is defined completely by Verizon. Previously 'too much' was 150 MB, and who knows what throttling is. Maybe Edge?

    This reinforces my previous expectation that though Verizon has the best network in the US, they will never give the average customer a square deal or straight answer.

    --
    "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
    1. Re:iPhone by GayBliss · · Score: 2, Insightful

      Is Verizon advertising a guaranteed bandwidth? I haven't seen one. They're not cutting off service, but throttling it to a lower speed. It's still unlimited. This is exactly what Telefonica in Spain does and I think it's a good idea. Instead of charging you some huge rate past a certain limit that you may not know you passed, they just reduce the speed. It still works at the slower speed (although streaming video might not work so well), and it only affects those customers that are streaming audio or video very often.

    2. Re:iPhone by noidentity · · Score: 2

      Is Verizon advertising a guaranteed bandwidth? I haven't seen one. They're not cutting off service, but throttling it to a lower speed. It's still unlimited.

      So if they dropped you to 50 kbps, it would be fine as well? What does unlimited mean if not "you can use the service as much as you want, and we will not penalize you for using more than some amount"? It's not unlimited, and it's not even unmetered; it's full bandwidth until N GB, and then lower bandwidth for the rest of the month. That is not unlimited.

      This is exactly what Telefonica in Spain does and I think it's a good idea. Instead of charging you some huge rate past a certain limit that you may not know you passed, they just reduce the speed. It still works at the slower speed (although streaming video might not work so well), and it only affects those customers that are streaming audio or video very often.

      I agree that given a network whose capacity cannot be expanded, it is a decent way of improving overall service, but it is NOT an honest way to run things IF you claim unlimited service. See the problem? It's one of misrepresentation. Why don't they honestly represent it in the ads? Probably because they wouldn't get as much business. People would actually know up-front that it's metered, and examine other carriers' plans for better deals, and there would be that awful thing called competition.

  8. advertising reality by Golden_Rider · · Score: 4, Insightful

    What I never understand is how all those companies can get away with showing ads with happy people who use tons of video streaming, internet radio/music/video download shops and other highish bandwidth stuff, claim "sign up here and enjoy all these awesome things!", when the reality is that if you actually DO use all this stuff every day, you are told to stop doing that because you are an asocial bandwidth hog.

    Either advertise it and let people do it, or don't advertise it. And especially do not advertise it if you know from the start that it is not technically possible for lots of people to use these options because your network is not good enough.

  9. 5%? by cshake · · Score: 5, Insightful

    5% - It seems small at first, but when you realize that they have 94.1 million subscribers in the US, that's 4.7 million people they're throttling. If they identify that number of people as using "extraordinary amount[s] of data", I'd say that there's a more fundamental problem here.

    And note the part where you get throttled for your entire next billing cycle too.

    I'm not a Verizon subscriber, and I still use a "dumb" phone without a data plan, but this still seems that they need to change what they're offering up front instead of giving everything and then taking it back if you dare use it.

  10. Re:Not enough RF? by zippthorne · · Score: 2

    Some people, when confronted with a problem, think "I know, I'll use regular expressions." Now they have two problems.

    (Jamie Zawinski, maybe?)

    Anyway, you might be wondering why I would put that there. And that is because you wrote this:

    There needs to be a little Federal oversight of these practices. Or a lot of Federal oversight...

    Now you have two problems.

    It's not so much that the phone companies are such great stewards of our spectrum that they don't need oversight or regulation, but moreso that there is already a lot of oversight, and it seems to be accomplishing only one thing: keeping the existing carriers entrenched as virtually unassailable monopolies. Any regulatory scheme you can propose to fix things must address that, and have some measures in place to prevent or mitigate the possibility of "regulatory capture" as it relates to the public's interest in the regulation of the carriers.

    --
    Can you be Even More Awesome?!
  11. Re:Bandwidth, People by Charliemopps · · Score: 2

    Bullshit. If there's 1000 customers in a given area and you only have 1gig of bandwidth, either give everyone 1mb or less connections or only sell 500 phones with 2mb connections. This idea that any ISP can only pay for 1/100th the bandwidth they actually need, sell all their customers 25mb/sec connections that they know their infrastructure can never support and then when no one can get their advertised speeds blame the problems on the users "over using" the very thing, no, the ONLY THING they actually paid for is absolutely insane.

    Imagine if all the car companies started putting 1000hp engines in the cars they sell and advertising their top speed at 200mph all without ever upgrading any of the other components in the car. Then when peoples transmissions failed a week after they bought the car the car company stated that a shameful 5% of their customers were abusing the 1000hp engine and they were going to have to put a strict limit of 25miles of travel per day on the car or the warranty were void. The other 95% of their customers would not be affected by this policy because they'd simply never find out they had been ripped off.

  12. 2GB is far too little for "unlimited" by gstovall · · Score: 4, Interesting

    My wife purchased her Droid Incredible from Verizon last summer. She is totally thrilled with it and her unlimited data plan. With it, she is able to look up facts and answer questions where ever she is. It has proven to be a real assist.

    She uses it to listen to Pandora while she is at work. Her employer allows 0 bandwidth for personal uses, so she spends the entire 8 hours per day listening to Pandora on 3G.

    At 128Kbps, 8hours/day * 22 days per month works out to 10GB/month, and that is just listening to music, not watching any video or doing any web browsing.

    2GB/month is totally inadequate for anything but browser lookups. It is not sufficient for any of the media-rich apps for which Verizon advertised the device.

    1. Re:2GB is far too little for "unlimited" by gsgriffin · · Score: 2

      Perhaps you should purchase your wife an mp3 player and cheap speakers. Better sound and won't be contributing to the problem. Sucking up bandwidth just to have music playing seems a little much.

      --
      jsut athnoer menagiensls ltitle psrhae for you to dcoede. Why do we wtsae our tmie dnoig tihs?
    2. Re:2GB is far too little for "unlimited" by gstovall · · Score: 3

      Interesting perspective.

      She owns an MP3 player; she has an iPod Touch. However, listening 8 hours per day while she works spreadsheets, she gets tired of listening to the same set of music over and over; hence Pandora. Since she listens to the music with a nice set of earphones, the sound quality is exactly equivalent to what she would get with an MP3 player, so quality is not an issue.

      I understand the physics of bandwidth. However, Verizon sold an unlimited data plan, and advertised it as offering audio and video. If they are not going to give her what they sold her, they had better stop charging her $100/month for the privilege.

    3. Re:2GB is far too little for "unlimited" by h4rr4r · · Score: 5, Insightful

      "Contributing to the problem" is one odd fucking way of spelling "using the service she is paying for". Do you work for verizon or just shill for free?

    4. Re:2GB is far too little for "unlimited" by Boycott+BMG · · Score: 3

      A small nit, but I believe Pandora on Android uses 64 kbps HE-AAC. Results in 5 GB/month which is still over the limit, though.

    5. Re:2GB is far too little for "unlimited" by 517714 · · Score: 2

      Please advise the CODECS that provide near lossless quality at 32 kb/s. I wish to start using them.

      --
      The US government have made it clear that we have no inalienable rights; any we do not defend vigorously will be taken.
    6. Re:2GB is far too little for "unlimited" by thisnamestoolong · · Score: 3

      Fail. Verizon advertises the device to be used for this sort of thing. Accusing someone of "sucking up bandwidth" for using a device they paid good money for, in the manner that it was advertised, is ludicrous. Do you work for Verizon?

      --
      To the haters: You can't win. If you mod me down, I shall become more powerful than you could possibly imagine
  13. T-Mobile by ZosX · · Score: 2

    I'm reading this while downloading a windows 7 iso over my G1's 3g connection at 4mbps. The image is well over 2 gigs. No caps for me. :)

    1. Re:T-Mobile by euroq · · Score: 2

      The T-Mobile cap is 5GB. You get throttled at 5GB.

      --
      Just because the U.S. is a republic does not mean it is not a democracy. Democracy/republic are not mutually exclusive.
  14. Just a stop-gap measure, right? by mykos · · Score: 3, Funny

    I mean, they are having a massive upgrade to their infrastructure to handle their customers properly, right? Surely they don't expect to add many more customers with increasing bandwidth demands without upgrading their infrastructure.

  15. "Verizon" != "Verizon Wireless" by Evro · · Score: 2

    Just sayin'. Verizon has lots of home users at 25/15 Mbps down/up, I hope they aren't throttling us to 2 GB/month.

    --
    rooooar
  16. This just in... by geekmansworld · · Score: 3, Funny

    High-bandwidth users to throttle Verizon.

  17. I dont get this . by unity100 · · Score: 2, Insightful

    if i PAY for something, i expect to be able to USE it.

    if you sell/rent a car to me, and then tell me that i can not use it on mondays, i shove the keys up your ass. if you drop a shady clause in the contract saying that you can modify the terms of the contract at any point at your leisure, then do the mondays thing after that, i still shove up the keys up your ass.

    so at this point, i am at a loss to understand, how can american corporations violate the very BASE mechanics of trade and business, and get away with it.

  18. Re:Bandwidth, People by kaiser423 · · Score: 2

    Maybe you didn't get the memo dude, but mobile phones are, like *mobile*.

    When 30,000+ people all get within one square mile, like at a sporting event, large conference, or a downtown area like Mahattan, etc what are they to do? They can't magically shit more airwaves in order to give everyone what you claim they paid for.

  19. Re:Bandwidth, People by whoever57 · · Score: 3, Informative

    I don't think you understand what net neutrality means.

    Net neutrality and monthly data transfer limits are orthogonal.

    Net neutrality means that ISPs don't discriminate between packets with different sources or destinations. In other words, they treat packets from Google with the same priority as packets from the search engine that your neighbor just started from his house. However, once you use your monthly allowance, then the ISP shuts you off, or slows down all packets* going to your device.

    * When I write "all packets" obviously, there may be reasons to treat media streams differently from emails, but again, according to net neutrality principles it should not matter who is providing the video stream or the emails.

    --
    The real "Libtards" are the Libertarians!
  20. Re:advertising reality by mcrbids · · Score: 3, Funny

    Either advertise it and let people do it, or don't advertise it. And especially do not advertise it if you know from the start that it is not technically possible for lots of people to use these options because your network is not good enough.

    No, see you aren't supposed to do that *all the time*!

    You're just supposed to watch Youtube videos while riding on horseback with your girlfriend on the beach, or while at work as a bellboy at a nice hotel. The commercial was pretty clear on this.

    --
    I have no problem with your religion until you decide it's reason to deprive others of the truth.
  21. Re:5%? -- not all 94 million people have a data pl by Bourdain · · Score: 2

    FYI -- the 94.1M subscribers includes many people without a data plan, i.e. I seriously doubt 4.7M people will be subject to throttling.

    Further, I think this is actually a great idea and I already bought some iphones from verizon. I'd much rather have a responsive and reliable connection and be within a 2 gb limit than have no limit and tons of dropped calls (in certain markets at least) like with AT&T.

    In certain markets, even without a limit, the poor quality of AT&T's network wouldn't even allow a user to get to 2 gigs.

    my 1.5 cents