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Piracy Boosts Anime Sales, Says Japanese Government Study

An anonymous reader writes "A new study seems to confirm what a lot of the Slashdot crowd thinks, and the opposite of what the **AAs say: 'A prestigious economics think-tank of the Japanese government has published a study which concludes that online piracy of anime shows actually increases sales of DVDs. The conclusion stands in sharp contrast with the entertainment industry's claims that "illicit" downloading is leading to billions of dollars in losses worldwide. It also puts the increased anti-piracy efforts of the anime industry in doubt.' More specifically, '(1) YouTube viewing does not negatively affect DVD rentals, and it appears to help raise DVD sales; and (2) although Winny [a popular P2P program in Japan] file sharing negatively affects DVD rentals, it does not affect DVD sales.'"

11 of 199 comments (clear)

  1. anime may be a bad sample subject by v1 · · Score: 3, Interesting

    due to the very large crowd of fansubbers and their fans. Almost universally, fansubbing groups place recommendations at the start/intercession/end of their subs urging their audience to buy the anime when it becomes licensed in their area. Many also suggest that everyone cease distribution of the series at that point as well.

    Hard to say how many listen to that, but I know I've ordered box sets when they became available in my area, entirely because I was able to watch the fansubs and enjoyed the series and wanted higher quality and the extras they tend to ship with, and I know many others like me that way.

    I'll hit up the anime fansubbing sites every week or two, and download a few eps of what's popular, and I go from there to decide what series I follow. It's too bad more things can't work that way normally.

    --
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  2. Well... by msauve · · Score: 3, Insightful

    so what? Whether it's good or bad, it's still copyright infringement. The most this study could argue for is to encourage copyright holders to ignore piracy. It does not provide an excuse, or even a rationalization, for piracy. If you're looking for an ethical out, this isn't it.

    It says nothing about the real problem with copyright, the continual extension of terms. Disney got rich copying from Mark Twain, Bros. Grimm, Aesop, etc., yet wants to prevent others from doing the exact same to them. THAT is the problem. As Lawrence Lessig has (unsuccessfully) argued, copyright exists to encourage the creation of works ("promote the progress of Science and the Useful Arts," in the US), and extending copyright on existing works does nothing to achieve that.

    I have no problem with laws protecting IP for limited periods (relative to the useful lifetime - longer for philosophical works, shorter for technological ones), but I do have a problem with keeping those works from the public domain indefinitely.

    --
    "National Security is the chief cause of national insecurity." - Celine's First Law
    1. Re:Well... by h4rr4r · · Score: 3, Insightful

      And what exactly is wrong with copyright infringement?

    2. Re:Well... by VortexCortex · · Score: 3, Insightful

      Tell me why a person has no right to profit from their labor, and I'll answer your question.

      The product of your labour is only valuable due to the fact it includes huge portions of the public culture's resources.
      Language - Did you invent the language your work is produced in? Did you invent the concepts and notions of word play, drama, suspense or modern cinematic treatments thereof?

      No. You are standing on the shoulders of giants -- In proportion to your own work, the inclusion of the public culture's resources far outweighs your contribution to any thought-product protected by copyright.

      Many Inventions are far more creative and/or useful than the works of film-makers or authors, yet the former only receive a ~20 year monopoly with which they may profit from their creations. Copyright holders enjoy a monopoly over their creations for Lifetime + 70 years -- THAT'S TWO GENERATIONS OF HUMANS AND THEIR CULTURE!

      The original intent of copyright law was not to prevent the general public from making reproductions, or remixes of a copyrighted work. Originally, copyrights were enacted to prevent Publishers form abusing the public and creators of works -- Publishing contracts currently provide them an end-run around this. Copyright laws have been turned against the general public and the content authors. Copyright violations are so prevalent largely due to the fact that copying is so cheap that reproductions are essentially in infinite supply -- Economics 101: Regardless of production cost; Price tends toward zero as supply increases to infinity.

      I do not have a license to make reproductions of a DVD, yet it must surely be duplicated at least FOUR TIMES PER VIEW (once within the DVD SATA cache, once in main RAM, another in my VIDEO CARD, and a fourth on my monitor's display). I must break copyright laws under which you operate completely no less than 4 times to consume your works; That's what I call irrelevant laws. (Note, only recently have I been allowed to legally view most DVDs on Linux -- I compiled the player myself == unlicensed player).

      The very state of the culture itself is what makes your product have worth.

      Please explain how much worth any thought-media is in proportion to the entire human culture's collective contribution to said work. Please explain how relevant pay-per copy models are now that copies are in infinite supply. Please explain to me why basic economic principals do not apply to industries that profit from copyright.

      When you can fully explain to me why continued abuse of the general public is allowed instead of reformation of the ancient copyright laws considering that 200 years of technological advancement have made the laws irrelevant, then I'll extrapolate the amount you may earn by producing those works -- It may be a negative amount due to the harm that abused copyright laws have caused the public.

      If not for "piracy" there would be no incentive to change the model -- The Piracy epidemic exists because modern technology has rendered the pay-per-copy model irrelevant.

      I agree that creators should be compensated for their works, but I do not agree to TWO GENERATIONS OF MONOPOLY for works that are only a small fraction original. I can see why some would, in protest, ignore copyright laws in order to offset the absurdity of the state of copyright laws -- CAN YOU NOT?

    3. Re:Well... by noidentity · · Score: 3, Insightful

      Disney got rich copying from Mark Twain, Bros. Grimm, Aesop, etc., yet wants to prevent others from doing the exact same to them.

      Thanks, this never clicked for me until now. Sure, I've heard people say how they "stole" these things, but that always came across as hyperbole because they never prevented anyone from reading the originals. But what you said puts the inconsistency in plain view: Mark Twain's work wasn't hundreds of years old when Disney made things based on it, yet the copyright extensions pushed by Disney etc. will make it at least that long until anyone derive from Disney's work.

  3. Re:Remember by 0100010001010011 · · Score: 5, Interesting

    And legalizing everything and handing out heroin to addicts actually reduces drug addicts.

    Don't expect Americans to actually take notice. They'll start imprisoning file sharers along with the drug users and promise it'll reduce piracy.

  4. Anime FANSUBS create a market where there was none by Bonker · · Score: 5, Insightful

    You think U.S. fans would know what to expect from a title like Bakemonogatari is without having seen a fansub first?

    Turns out that the aforementioned title is a popular romantic fantasy story about a young ex-vampire and the various supernatural girls he meets. Its title is probably best translated as 'Ghost Story'.

    Despite the relative obscurity of both the story and the source material, It has a fairly strong U.S. fanbase that will likely make publishing a run of Region 1 DVDs profitable for both the Japanese and North American companies involved.

    Without fansubs, that market simply wouldn't exist and everyone would miss out.

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  5. The price of tea in China by PPalmgren · · Score: 5, Informative

    The article specifically mentions Japanese releases and sales within Japan. I don't think fansubbing has any relevance in this specific case.

  6. Re:Remember by marcello_dl · · Score: 5, Insightful

    Ask ten people if having an mp3 is to be considered a penal offence, and then work out the probabilities that such laws passed around the world represent the opinion of the people.

    I must have said it here already. RIAA and all the others do studies too. They know that their public position on piracy = theft is utter BS. They don't fear pirated stuff, they fear the cropping up of alternative channels for the fruition of media. Because then the market fragments and the consumer becomes the Chooser.

    From a numeric point of view, that should not matter to them if they spend 10 million to produce and promote a band or spend them producing and promoting 10 bands, as long that they make up more than 10 millions in record sales. On the other hand, Art has often been about entertainment on the receiving end, about influence on the producing end, and I see no reason why this should have never happened after WWII propaganda efforts.

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  7. Re:Remember by zalas · · Score: 3, Informative

    Disclaimer: I am not very well versed in statistics and have only just read the Wikipedia article on Instrumental variables.

    On page 14, the report discusses the model they use, which is a linear system of the log of the four variables they're trying to find relationships between. They then discuss 4 instrumental variables as well as two dozen or so dummy variables that describe aspects of the actual show, like when it is aired on TV, whether they have related drama CDs, net broadcasts, whether the anime was an original work or based on manga, novels, games, etc., who the target audience was and how many regions the show have been broadcast in. Table 3 has the full list, and also includes what I assume to be slopes in log-log space from their analysis as well as a "t" factor for which I'm not sure about. The four main instrumental (non-dummy) variables are: DVD price (number of thousands of yen per episode, how long a video on YouTube persists ... while the series is airing, within 1 month of that particular episode airing, and after the series is finished airing).

    Table 4 is a chart highlighting that there is a negative correlation with DVD price and DVD sales, but a positive correlation of DVD price and YouTube views. There were also positive correlations between how long a video managed to stay on YouTube after airing of the TV show has been completed and DVD sales, rentals and YouTube views, but a negative correlation with Winny downloads.

    According to Wikipedia, use of instrumental variables is one way to see if there is actual causation between two variables. However, I'll leave it to someone more well-versed in the subject to see if the report is accurate or not.

  8. Re:Remember by dryeo · · Score: 5, Insightful

    In 1930 if you asked 10 people if having some hemp should be a penal offence, you would have been laughed at. A couple of years later they renamed it and prohibited it. With a good propaganda campaign it didn't take long for most people to agree that possessing some marijuana should be a penal offence if not a capital crime.
    It's amazing what you can get accomplished with control of the media and a good propaganda campaign.

    --
    https://en.wikipedia.org/wiki/Inverted_totalitarianism