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AMD Sale to Dell Rumored

An anonymous reader writes "Advanced Micro Devices may be up for sale. AMD's shares were significantly up yesterday, apparently on rumors that Dell is interested in buying the American multinational semiconductor company. If AMD ends up being bought out, the purchase by Dell, or any other company for that matter, would be among the biggest the technology industry has seen. It would be of course bigger than when AMD bought ATI in 2006."

40 of 325 comments (clear)

  1. Wow, that would be redonkulously profitable. by intellitech · · Score: 3, Interesting

    Is Dell considering making a more integrated kind of product line? Talk about a change in strategy.

    And a damn good one it would be. I can't even begin to imagine the profits Dell could reap through the fruits inherited from an AMD buyout. It's much cheaper to manufacture products when you control every aspect of most of the primary components being used. And then also manufacturing facilities.. well, even more so.. wow.

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    1. Re:Wow, that would be redonkulously profitable. by WrongSizeGlass · · Score: 4, Informative

      Maybe yes, maybe no. The big loser in this would be Intel. I'm not sure of the % of Dell computers that ship with AMD CPU's but it's certainly less than 25%. Dell is big enough to hurt Intel if they switch to AMD.

    2. Re:Wow, that would be redonkulously profitable. by Desler · · Score: 2

      You do realize that most of Dell's revenue stream is propped up by money given to them from Intel? If anything, dropping Intel is going to mean Dell is going to lose even more money in net income.

    3. Re:Wow, that would be redonkulously profitable. by sanosuke001 · · Score: 3, Interesting

      AMD's net income was 471 million and Dell's net income was 1.4 billion; I have no idea where you get your information...

      Add this to the fact that using their own product to build all their systems would save them quite a bit on every CPU and video card they bundle in a sold system means that this could be a big deal for Dell.

      Now, all that aside, I don't know how I feel about Dell owning AMD/ATI. However, it could push AMD into more marketshare which means more R&D and as long as Dell still sells wholesale, too, it might not be so bad.

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    4. Re:Wow, that would be redonkulously profitable. by i_ate_god · · Score: 2

      So Dell will become the PC equivalent of Apple?

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    5. Re:Wow, that would be redonkulously profitable. by PolygamousRanchKid+ · · Score: 2

      Dell is about buying cheap components, and screwing them together to make profitable PCs, and the like. AMD is about baking chips. I'm not sure if Dell's experience and success with PCs will guarantee that they are a good chip baker. Well, maybe if Dell can convince AMD's top management and techies to stay, and Dell leaves the whole operation alone, and doesn't try to fiddle with it too much. Just my take.

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    6. Re:Wow, that would be redonkulously profitable. by altoz · · Score: 4, Interesting

      Let's see. HP has a WebOS PC coming out. Dell buys AMD...

      My guess is they're both moving towards Apple's model. Could a real Dell-customized Linux desktop be far off?

    7. Re:Wow, that would be redonkulously profitable. by Nadaka · · Score: 5, Informative

      Every measure but price? ok...
      They certainly use less energy for the performance.
      They certainly have higher maximum performance at the top end.

      AMD CPU's on the other hand beat most Intel models on price/performance and match Intel's best values (i7 920 and i5 750 last I checked).
      What that means is that at almost any given price point, the AMD chip is better than the Intel chip with only a few cases where they are equal.

      The only two reasons to buy intel are if you need to use less power or if you want the heavy lifting of a thousand dollar cpu for intense computation or benchmark ego masturbation.

    8. Re:Wow, that would be redonkulously profitable. by Pharmboy · · Score: 3, Insightful

      No, Apple did the exact opposite: Dropped developing their own CPU/MB combos in favor of something that Intel offers and designs for them.

      If you look only at Mac computers, and not the iphone, itouch, iwhatever, then Apple is a company that *designs* computers and has created and maintains a popular operating system. They don't actually build the gooey innards for their boxes, ATI (AMD), and Intel do, as well as other parts suppliers.

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    9. Re:Wow, that would be redonkulously profitable. by marcosdumay · · Score: 2

      The idea is that Dell would use the new ability to design everything on their systems to reduce the cost of manufacturing, thus not losing 1.3 bilion a year.

      I doubt they can do that, but hey, who am I? I don't see value even on the Nokia sellout for Microsoft.

    10. Re:Wow, that would be redonkulously profitable. by mozumder · · Score: 2

      At this point, AMD doesn't have any manufacturing facilities. They are a design show now.

    11. Re:Wow, that would be redonkulously profitable. by LordLimecat · · Score: 2

      You may want to recheck those benchmarks. Just googled "core i3 2100 vs phenom", this was the first review I found:
      http://www.anandtech.com/show/4083/the-sandy-bridge-review-intel-core-i7-2600k-i5-2500k-core-i3-2100-tested/16

      Second page shows the Phenom roundly trouncing the i3 in a large number of tests, and besting a number of the i7s. There were a few tests where the i3 was slightly superior, most others the phenom was 15-20% faster, and in some cases 50+% faster. Look at the encoding performance, the AMD slaughters the i3.

      And from what I can see, the i3 is closer to $150, with its AMD equivalent-- the X2 645-- being closer to $120. On most benchmarks they are rather close to each other, but the AMD is a whopping 20% cheaper. Things arent quite what youre making them out to be.

    12. Re:Wow, that would be redonkulously profitable. by eepok · · Score: 3, Interesting

      I considered such ratios when building my latest low-power machine... until I figured out that with the focus of "low-power", most of the time, it's just a wattage ceiling that I need, not a strong ratio. Once I realized that, it was just a filtering job of:

      hide all processors over 65w
      hide all processors with one core
      hide all processors over $125 (I'm a budget builder)

      Within that group, find the best relative computing power.

    13. Re:Wow, that would be redonkulously profitable. by beelsebob · · Score: 2

      Notably the test you linked only covers the absolute worst case for the i3. If you look at this (from the same site) which covers a much wider range of benchmarks, you see the i3 wins as many as it loses, and by similar margins – i.e. it's roughly equal.

      If that doesn't satisfy you though, you may want to step up to the i5 2500, which is still significantly cheeper than the phenom, and beats it in all but 3 tests.

    14. Re:Wow, that would be redonkulously profitable. by ElectricTurtle · · Score: 3, Informative

      Lies. Cheapest core i3 2100 is ~$140, and you'd have to be buying from some potentially unreliable outlet at that, and in no way is its performance equivalent to a Phenom 2 X6 1100T. Look at some real bench aggregates, fanboi. You'll see it can outperform an i7-920 in many applications for fully half the cost. Even though it's a bit slower in games, is 5-10% more speed worth 200% the price? Not to most people.

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    15. Re:Wow, that would be redonkulously profitable. by saleenS281 · · Score: 2

      They won't own any manufacturing facilities (I'm assuming you're talking about owning CPU FAB's). AMD spun off all their foundries into another company: Global Foundries. While they do maintain a 34% share of the newly formed company, it's not the same as Intel "owning" their own fabs.

    16. Re:Wow, that would be redonkulously profitable. by Luckyo · · Score: 2

      Which is what I said.

      If you want the fastest CPU, you buy Intel. If you want the lowest power consumption for the performance, you buy Intel (or ARM, at the very low end). If you want cheap, you buy AMD.

      If Dell switched to only selling AMD CPUs, they'd lose all the markets other than the low end... which is where the profit margins are usually the worst.

      Do you understand that vast majority of the market in PCs is not:

      1. Low power consumption market
      2. High end market.

      These two are small niches. Most machines in office space and homes are bought because they are:

      a. Cheap.
      b. Supported by vendor on a good warranty plan.

      If dell can take all the markets by the two above by storm with this fusion, intel is going to suffer greatly. While the big profits are reaped on high end and low power, the real revenue stream is in the middle. AMD is hands down better in this segment then Intel in the most important aspect - efficiency (as in money paid per performance gained). Neither average home users nor corps give a rat's ass what CPU or motherboard are in that "magical box" that is a PC tower. They care that it's cheap, on a good warranty and does the job.

    17. Re:Wow, that would be redonkulously profitable. by sustik · · Score: 3, Informative

      > If you want the lowest power consumption for the performance, you buy Intel[...]

      On newegg I see the following desktop processors:

      35W:

      Intel Celeron 430 Conroe-L 1.8GHz 512KB L2 Cache LGA 775 35W Single-Core Processor BX80557430 $43

      45W:

      AMD Sempron 140 Sargas 2.7GHz Socket AM3 45W Single-Core Processor SDX140HBGQBOX
      1MB L2 Cache $38

      AMD Sempron LE-1250 Sparta 2.2GHz Socket AM2 45W Single-Core Processor SDH1250IAA4DP 512KB L2 Cache $30

      AMD Athlon II X3 400e Rana 2.2GHz Socket AM3 45W Triple-Core Processor AD400EHDGIBOX
      3x512KB L2 Cache $100 (Currently out of stock.)

      AMD Athlon II X4 610e Propus 2.4GHz 4 x 512KB L2 Cache Socket AM3 45W Quad-Core Desktop Processor AD610EHDGMBOX $140 (Currently out of stock.)

      Saying that Intel wins in low power appears to be too broad a statement.

    18. Re:Wow, that would be redonkulously profitable. by shutdown+-p+now · · Score: 2

      My guess is they're both moving towards Apple's model. Could a real Dell-customized Linux desktop be far off?

      If they truly are moving towards Apple's model, then it won't really matter if it's Linux or not - since you won't get root and shell anyway.

  2. Cue darth vader: by Vectormatic · · Score: 2

    *raises hands* NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO

    On a serious note, Intel must be shitting themselves right now, if Dell were to buy AMD, intel just lost their biggest customer

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    1. Re:Cue darth vader: by TheRaven64 · · Score: 2

      if Dell were to buy AMD, intel just lost their biggest customer

      According to Wikipedia, Dell is only third in market share in the PC market, with 11.5%, behind HP (19.8%) and Acer (18.5%). So, they'd lose a big customer, but not their biggest. It's not clear how big a customer Apple is - some of their stuff, like the Apple TV doesn't show up in the PC market. It's also worth noting that Intel makes a lot of things other than CPUs (e.g. SSDs), which Dell may continue to buy even if they're shipping AMD chips.

      The real win for Dell would be outside the PC market, in products like the AppleTV and other things that are computers internally, but behave like appliances. With in-house CPU / GPU / chipset design teams, they'd be in a much stronger position to compete in this area, which looks like it will be quite a bit more profitable than the PC market for a while.

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  3. Can they actually do this ..? by Seggybop · · Score: 5, Interesting

    My understanding is that currently there's something of an enforced equilibrium between Intel and AMD, wherein Intel needs AMD to exist in a somewhat healthy state in order to avoid being considered a monopoly. If Dell bought AMD, what would happen to that? Would Dell then sell AMD chips to other (competing) manufacturers?

    There might be something similar going on with ATI vs nvidia as well. =/

    1. Re:Can they actually do this ..? by Anon+E.+Muss · · Score: 2

      Would Dell then sell AMD chips to other (competing) manufacturers?

      Dell would probably be happy to sell the chips. The real question is, would competing manufacturers want to buy them? For example, I'm quite sure that HP would phase out and eventually stop selling systems with AMD processors. Big companies don't like sending money to their competitors.

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  4. Bad idea... by Junta · · Score: 3, Insightful

    For Dell.

    We are talking about a chip design company that is at best second-place in most business concerns (GPU sometimes in an exception).

    In the CPU industry, you are talking about a move that would severely alienate Intel, a valuable partner in the server arena at the moment. Further complicating things is that a lot of consumer electronics are on the ARM platform, with an ever-increasing chunk, and I don't think AMD has licensed that platform.

    On the GPU front, they would be alienating nVidia.

    Either by choice or force, you'd see Dell's competitors stop selling AMD products, and maybe medium-term some AMD loyalists will follow Dell, but overall you'd see people giving up on AMD as an invitation for total platform lock-in.

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  5. Re:Some relief at last? by Tr3vin · · Score: 3, Funny

    We would then have GPUs and CPUs with that world renowned Dell quality.

  6. Unsubstantiated rumor by MyLongNickName · · Score: 5, Interesting

    I seem to be in the minority, but I do not think the merger is viable

    1) Antitrust issues: Normally I would scoff at the U.S. gov't stepping in and stopping and anti-competitive merger. This, however, is very high profile and would impace Intel and U.S. business as a whole. I think the private sector would push hard enough that the gov't would have to act.

    2) This is antithetical to what has made Dell successful. Dell does not want to be in the business of owning production. They want to be a middle person, putting their brand on items, finding efficiencies in distribution and doing very well at it. Owning production is a different game altogether.

    3) Dell would damage their relationship with Intel. As long as Dell is independent they can negotiate hard with Intel and cooperate to ensure that product offerings integrate well with Intel's products. Intel is less likely to want to do business with Dell in a cooperative sense.

    Overall, I think this rumor is just a rumor. Course, I've been wrong before, and businesses have done some boneheaded moves.

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  7. Re:Extremely Risky, won't happen. by MachineShedFred · · Score: 3, Interesting

    Not necessarily - average PC buyers do not buy on actual performance, and haven't for years. See: Pentium 4 sales - the NetBurst architecture that didn't perform anywhere close to as good as what AMD was offering at the time, yet everyone bought them because of the Intel brand at a higher price.

    Intel's been building a massive brand recognition since the 486, even though the vast majority of PC buyers couldn't even tell you what Intel makes other than "chips".

    It wouldn't be that hard for Dell to just sell the Dell brand, regardless of what's inside the box. They've already been doing that with their shoddy dielectric-bursting capacitors as it is.

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  8. It doesn't make sense for any PC vendor. IBM maybe by guidryp · · Score: 5, Interesting

    Any PC Vendor would risk putting itself at a performance disadvantage to it's Intel using competition.

    Not only that, it would make competing PC vendors leery of using AMD chips.

    This would be massive strategic failure for any PC vendor, hastening the slide of both the vendor business and the CPU business.

    There are few potential companies that might have a good fit. IBM might be one. IBM might have the silicon expertise, funds and neutrality to keep AMD viable in the CPU industry.

  9. Re:Extremely Risky, won't happen. by ElectricTurtle · · Score: 5, Insightful

    You do realize that Dell doesn't sell performance, they sell service and support, right? The whole reason most enterprises choose Dell is not because of the best hardware (it almost never is), but because Dell offers (generally) very efficient replacement of defective parts including but not limited to "free" (the cost is rolled into the retail and/or separate extended warranty) on-site service. It minimizes the enterprise's downtime and costs for internal IT support overhead. Corporate IT doesn't care that Intel offers 10% better performance than AMD at double the cost, they care whether they can keep all their systems up with minimal support overhead and downtime.

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  10. Rumors by Iamthecheese · · Score: 3, Interesting

    I wonder how much it costs to start rumors like that whilst selling the stock short from another country.

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  11. This could be the greatest merger since AOL-Time W by neo-mkrey · · Score: 2

    Oh, wait. . . nevermind.

  12. Not IBM either.. by Junta · · Score: 2

    If you want any indication of how important *Intel* x86 is to them, look at their current product line. They used to carry Blade and 2S server models with AMD. Now they just have a 4S box available. One could argue that 2S doesn't make sense with AMD's current architecture to explain away the missing 2S servers, but the Blade omission seems pretty glaring.

    IBM is firmly in the Intel camp, and they would do nothing to threaten that in a head-on capacity (doing things with ARM and POWER are a little less direct).

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  13. Re:The phone is the future anyways by 0123456 · · Score: 4, Insightful

    It wont be long before we dock our cell phones in a station and work via KVM at our office desk.

    True. Everyone wants a phone with a half-hour battery life, and every company wants employees carrying their work around in their pocket.

  14. Re:Apple? by iperkins · · Score: 2

    Dang, I was just going to suggest this. They purchased a chip outfit for their iOS needs, why not one for their Mac line? They could even keep the AMD name: Apple Mints Dough

  15. Most likely just a rumor by Dega704 · · Score: 2

    If this turns out to be true I will be absolutely baffled, considering how timid Dell has always been about using AMD chips in their machines in the first place. Overall I don't think it would be good for the second largest x86 chip manufacturer to be owned and controlled by a PC maker; especially one that tends to cut corners in my opinion (*cough* capacitors *cough*). Ditching Intel altogether would be a horrible strategy also. Even with the days of the wintel alliance over, they still have a presence and brand recognition in the PC and server markets that is completely unmatched by anyone.

  16. Re:Extremely Risky, won't happen. by ColdWetDog · · Score: 2

    You do realize that Dell doesn't sell performance, they sell service and support, right?

    "You need to reboot your PC."

    The whole reason most enterprises choose Dell is not because of the best hardware (it almost never is), but because Dell offers (generally) very efficient replacement of defective parts including but not limited to "free" (the cost is rolled into the retail and/or separate extended warranty) on-site service.

    "If that doesn't work, reinstall the operating system."

    It minimizes the enterprise's downtime and costs for internal IT support overhead. Corporate IT doesn't care that Intel offers 10% better performance than AMD at double the cost, they care whether they can keep all their systems up with minimal support overhead and downtime.

    "Thanks for calling Dell support - have a nice day."

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  17. Re:Extremely Risky, won't happen. by ElectricTurtle · · Score: 2

    I have worked support at many "Dell only" enterprises. I don't agree what they provide is valuable, but that's not as important as whether IT directors, CTOs, VPs etc. believe that Dell's offers are valuable in that dimension. Their marketshare argues that those people making the decisions do perceive Dell as the best choice for these things.

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  18. Re:Extremely Risky, won't happen. by ElectricTurtle · · Score: 4, Insightful

    Honestly I think the only people who buy Dell for their personal use are idiots. Dell practically irrumates their corporate customers who are mid-size or better, not just because of the volume of systems, nor extended support packages, but because it's the corporate customers who buy the really big ticket items, the huge multicore servers with a dozen RAID SAS drives. They don't care about Joe Dipshit's $xxx budget desktop that has almost no margin, especially if he doesn't spring for some consumer-grade extended support package.

    Computer consumers engaged the market in a race-to-the-bottom, and they won--a market of cheap crap that will last a year or two. They got what they deserved. They put all the mom and pop's that actually cared about the parts they used out of business. I have no respect for any consumer that buys a major brand COTS. Even with laptops the better stuff is a matter of finding a good whitebox chassis and pairing it with quality drives/memory. But (quality) local computer builders are mostly a memory, the few that are left are usually unscrupulous and compete in the same race-to-the-bottom with the addition of retail space overhead.

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  19. Re:Its about Storage by h4rr4r · · Score: 2

    AM3 does not support DDR2. AM2+ does. AM3 CPUs can be used in AM2+ boards. This means that the on die controller is not used in that instance.

  20. Re:The phone is the future anyways by 0123456 · · Score: 2

    The desktop will be replaced with cell phones on a docking station. Or at the very least, thin clients.

    There's no benefit to using a cell phone in a docking station rather than a cheap thin client. There are a heck of a lot of disadvantages of using a cell phone in a docking station rather than a cheap thin client.

    OK, you could carry all your work around on your phone so you don't need to access it remotely from the thin client, but again, what company in their right mind wants all their employees walking out of the building with their work in an easily lost, easily stolen phone?