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If App Store's Trademark Is Generic, So Is Windows'

Toe, The writes "In response to Microsoft's attempt to dismiss Apple's 'App Store' trademark application, Apple references Microsoft's claim to the Windows trademark. 'Having itself faced a decades-long genericness challenge to its claimed WINDOWS mark, Microsoft should be well aware that the focus in evaluating genericness is on the mark as a whole and requires a fact-intensive assessment of the primary significance of the term to a substantial majority of the relevant public.'"

356 comments

  1. Re:That Microsoft Icon by mangu · · Score: 0

    Bill Gates doesn't work at Microsoft anymore

    That's not Bill Gates, that's Woody Allen. But you're right, he never worked there.

  2. Are they kidding? by Jumperalex · · Score: 2, Interesting

    It *is* generic because I was using the term well before Apple. In fact I was using it in a PC environment. At my job, which is a fairly large government agency, if we wanted to install software on our computers then we were told to "look in the appilcation store" to see if it had been approved. If it was then we could "order" the app and it would either automatically install at boot, install pending license validation, or hold for technician assistance. And often times amoung the more savy folks it would just be called the app store.

    So suck it Apple.

    --
    If you can't be good, be good at it!
    1. Re:Are they kidding? by bunratty · · Score: 5, Insightful

      Similarly, Apple used the term windows before Microsoft created Windows. If your argument that App Store is a generic term is valid, then Windows is also generic. That is Apple's point.

      --
      What a fool believes, he sees, no wise man has the power to reason away.
    2. Re:Are they kidding? by commodore6502 · · Score: 3, Insightful

      I don't see Microsoft suing anybody because they say they are using Ubuntu with a windows GUI.

      I can see Apple suing people to stop saying "app" or "app store"

      --
      Information wants to be expensive AND wants to be free. So you have Value vs. Cheap distribution fighting each other.
    3. Re:Are they kidding? by LoganDzwon · · Score: 2

      That isn't their point at all. Their point was that MS knows the dispute is BS because they have gone to GREAT lengths to try and protect "Windows." MS's cases ARE the legal precedent for why Apple feels it will this.

    4. Re:Are they kidding? by gurner · · Score: 1, Informative

      I don't see Microsoft suing anybody because they say they are using Ubuntu with a windows GUI.

      I can see Apple suing people to stop saying "app" or "app store"

      That's personal opinion, of course. I, on the other hand, think that they wouldn't. You do need to realise that the only reason why Apple are doing this is because Microsoft are being such utter douchebags in the first place.

    5. Re:Are they kidding? by bunratty · · Score: 5, Interesting

      But Microsoft does sue companies that make products with names similar to Windows. They sued Lindows. If Microsoft can successfully sue over the Windows trademark, why can't Apple successfully sue over the App Store trademark?

      --
      What a fool believes, he sees, no wise man has the power to reason away.
    6. Re:Are they kidding? by bunratty · · Score: 3, Insightful

      Yes, the statement "if App Store generic, then so is Windows", is logically equivalent to (the contrapositive of) "Windows is not generic, then neither is App Store". Microsoft's success at defending the Windows trademark therefore is a precedent for Apple successfully defending the App Store trademark.

      --
      What a fool believes, he sees, no wise man has the power to reason away.
    7. Re:Are they kidding? by PiSkyHi · · Score: 2

      I agree with Apple, both trademarks should be dismissed as generic.

    8. Re:Are they kidding? by EMN13 · · Score: 4, Insightful

      The question, however, depends on context. Within the context of OS's, Windows is not generic - there's no generic Windows OS, just microsoft's. Outside of that context, microsoft can't assert its trademark: you can still sell windows (the glass panes) or software using windows (the GUI element) irrespective of the fact that an OS has that name.

      Similarly, Apple is allowed to call itself Apple despite the fact that an apple (the generic fruit) is a common word, and despite the fact that the name famously could cause confusion with Apple Records - context matters.

      Within the context of application stores, the term app store is rather generic. Comparing this the the mark Windows seems like a publicity stunt rather than a real legal argument - it's not convincing at all. If they were selling a phone called app store, or shoe polish or whatever - they'd have a case. But they're calling an app store (the generic term) app store (the trademark).

      That's like trying to trademark the word Apple for a particular brand of apples - good luck with that...

    9. Re:Are they kidding? by LoganDzwon · · Score: 1

      I'm not arguing nor agreeing with that logic. I'm saying Apple's response does not present that logic.

    10. Re:Are they kidding? by SpinningCone · · Score: 1

      It's a bit different. you can trademark the same thing but in different areas. "windows" are generic objects in walls and objects within an application. however if i create a *program* and call it windows i'm infringing. if i create a new car and name it windows it's likely not to be confused with the software.

      same for "apple" and "apple" and "apple" one is a record label one is a computer another is fruit, once again calling above said car an "apple" its not likely to be confused with any of them. if i build a new laptop and call it an apple it could be confused with the trademark for the computers.

      "app sore" is similar to "book store" or "hardware store", the term "app" is already too abused within the computer world it would be like trying to trademark "pc store". it's more generic in the terms of other people using it for existing things that would likely infringe.

    11. Re:Are they kidding? by LoganDzwon · · Score: 2

      I agree with nearly everything you said, however... Apple did not compare it's mark to Windows. The /. headline did. Apple's response included a line saying that MS should understand the topic of trademarks because they have worked so much defending their mark Windows. Now, where we disagree is if the term "App Store" is generic or not. And that is what will ultimately what we will need a ruling on.

    12. Re:Are they kidding? by Culture20 · · Score: 2, Insightful

      I can see Apple suing people to stop saying "app" or "app store"

      That's personal opinion, of course. I, on the other hand, think that they wouldn't. You do need to realise that the only reason why Apple are doing this is because Microsoft are being such utter douchebags in the first place.

      The only reason my husband beats me is because Jane's husband down the street beats her. Apple doesn't need Microsoft to be sue-happy douches. They do that quite well enough on their own, thankyouverymuch.

    13. Re:Are they kidding? by Barefoot+Monkey · · Score: 0

      But Microsoft does sue companies that make products with names similar to Windows. They sued Lindows. If Microsoft can successfully sue over the Windows trademark, why can't Apple successfully sue over the App Store trademark?

      Microsoft couldn't successfully sue over the Windows trademark. Microsoft lost that case [citation], and after 2 more years of trying to appeal the decision they eventually gave up and bought the Lindows trademark for $20 million [citation] instead.

    14. Re:Are they kidding? by JasterBobaMereel · · Score: 2

      The court Decided that there was no infringement ...

      "After two and a half years of court battles, Microsoft paid US$20 million for the Lindows trademark, and Lindows Inc. became Linspire Inc."

      i.e. Microsoft did not win they just bought the opposition

      --
      Puteulanus fenestra mortis
    15. Re:Are they kidding? by elrous0 · · Score: 0

      An ironic argument from Apple, a company that vigorously fought lawsuits for years over the Beatles' trademark of the "Apple." Guess your argument always applies to the *other guys*, but never yourself.

      --
      SJW: Someone who has run out of real oppression, and has to fake it.
    16. Re:Are they kidding? by UnknowingFool · · Score: 1

      In a legal case, I would think that pointing out the past legal arguments of our opponent is a good tactic. Now if say RIM sued Apple, Apple couldn't use the argument but in this case, it was MS.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    17. Re:Are they kidding? by beelsebob · · Score: 1

      The question, however, depends on context. Within the context of OS's, Windows is not generic - there's no generic Windows OS, just microsoft's. Outside of that context, microsoft can't assert its trademark: you can still sell windows (the glass panes) or software using windows (the GUI element) irrespective of the fact that an OS has that name.

      Sure there is – Xerox coined the term windows for the little rectangles put on screen, and the term was well in use by apple when MS named their OS windows.

    18. Re:Are they kidding? by dskzero · · Score: 1

      But Apple didn't made any OS named "Windows". That's the point.

      --
      Oblivion Awaits
    19. Re:Are they kidding? by itsdapead · · Score: 1

      I don't see Microsoft suing anybody because they say they are using Ubuntu with a windows GUI.

      I can see Apple suing people to stop saying "app" or "app store"

      • Fullchester Windows - your one-stop-shop for double glazing!
      • Click on Ctrl-W to close all the windows on the screen.
      • Compatible with Windows.
      • Acme Linux - NOW WITH WINDOWS GUII!!

      If the courts do their job, then any claims about the first three of those should be thrown out with extreme prejudice, but anybody using the last one is definitely guilty of taking the piss and asking for a nastygram from MS lawyers.

      Likewise, if we could trust the lawyers not to go after references to "application stores" unless someone was explicitly using "App Store" to describe a competing product or service there wouldn't be a problem.

      Of course, those are very big ifs...

      --
      In a survey of 100 programmers, 111111 thought that duck-typing was a good idea.
    20. Re:Are they kidding? by Anonymous Coward · · Score: 0

      Are you serious? Microsoft sued people for using the two letter N and T

    21. Re:Are they kidding? by zeroshade · · Score: 1

      But Apple's point is wrong.

      Apple used the term windows before Microsoft created Windows, that is true. However Apple was talking about Gui Elements, there was no product or operating system named Windows that would be trademarked. This is why using windows talking about Gui Elements does not infringe on the trademark. However, App Store is a generic phrase which represents the specific thing they are trying to trademark it for. Since the general public sees an App Store as any store that sells applications, rather than just Apple's Store, then it is too generic to be trademarked.

    22. Re:Are they kidding? by zeroshade · · Score: 5, Insightful

      You do realize that you completely missed the point right? In the context of Gui elements, windows was the term for the rectangle on the screen containing the application. However, in the context of an Operating System (not Gui Elements) there is no generic Windows, only the microsoft Operating System product which is named Windows. There is no generic term Windows when speaking about Operating Systems, if you are talking about them and say Windows, everyone knows what you are talking about.

      If you say "App Store" do you think people will instantly think of Apple's App Store, or do you think that they will think App Stores in general? Can someone tell you're talking about Apple's App Store without any clues other than the words App Store?

    23. Re:Are they kidding? by basotl · · Score: 1

      Microsoft did not successfully sue over the Windows trademark... they lost. http://en.wikipedia.org/wiki/Microsoft_v._Lindows

      --
      HTC EVO 4G LTE w/ CM 10.2 | NookColor w/ CM 10.2 | Samsung Epic 4G w/ CM 10.1
    24. Re:Are they kidding? by caffeinemessiah · · Score: 2

      They also got the widely used wxWidgets toolkit to change their name from wxWindows. It was apparently amicable, but I MS requests are generally like the godfather's "offers".

      --
      An old-timer with old-timey ideas.
    25. Re:Are they kidding? by geekoid · · Score: 1

      Did you trade market it? no? well then, suck it.

      And since it was at a government agency, you really have no hope of it having the rights to that.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    26. Re:Are they kidding? by geekoid · · Score: 1

      " there's no generic Windows OS, just microsoft's."

      that's not true at all. 'Windows' was a term used regarding GUI OSs before MS existed.
      Englebart demoed one in 68. or maybe 65?
      Xerox had the Star.

      Microsoft saw that the term used in a GUI OS for a canvas was 'Window'. So that used the generic name for a working canvas to name their new GUI OS 'Windows'.

      And of course, MS first sue weren't really OS's, they where applications running on an OS.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    27. Re:Are they kidding? by cgenman · · Score: 2

      Don't shoot the Messenger Agent, but even a Student can see that Microsoft's Projects are all creatively named, protectable trademarks. My Word, your Office's Assistants and Publishers could easily tell you that. Movie Maker.

    28. Re:Are they kidding? by Anonymous Coward · · Score: 0

      Apple are doing this is because Microsoft are being such utter douchebags in the first place.

      Apple is.
      Microsoft is.

      Jesus.

    29. Re:Are they kidding? by Rakshasa+Taisab · · Score: 1

      X Window...

      There has been graphical user interfaces named something window related for long before MS Windows got released, yet MS Windows squashes any use of the word Windows in this context just cause they achieved mindshare. So I fail to see your point... If however you're arguing in addition that MS does not have the right to Windows trademark then that's different.

      --
      - These characters were randomly selected.
    30. Re:Are they kidding? by beelsebob · · Score: 1

      If you say "App Store" do you think people will instantly think of Apple's App Store, or do you think that they will think App Stores in general? Can someone tell you're talking about Apple's App Store without any clues other than the words App Store?

      Absolutely – yes. If you weren't referring to apple's one you would have said "the marketplace" or some other similar term. After all, Apps are things that run on iOS and OS X (and have been for a long time) –exes and programs run on other platforms, not apps.

    31. Re:Are they kidding? by gabebear · · Score: 1

      Trademark law is strange, you can't fault MS for trying to bankrupt Linspire. If they didn't sue them and try to win they could lose their trademark.

    32. Re:Are they kidding? by Anonymous Coward · · Score: 0

      I suggest you do some research into the Lindows case. MS can't successfully sue over the Windows trademark, that's why at the end of the Lindows case MS had to pay Lindows over $100m to change their name to Linspire. MS basically dropped the case and paid Lindows off rather than having their trademark ruled invalid.

      The windows trademark should never have been granted, but I fail to see what relevance that has to whether app store is trademark-able or not.

      Yes MS are being hypocritical here, but pretty much every large corporation excels at being hypocritical and contradictory, so that's nothing new.

    33. Re:Are they kidding? by Ecuador · · Score: 1

      But Apple did not use the term "Windows" to refer to an entire OS. If Microsoft had trademarked "OS", then it would be similar to the App Store name, but "Windows" is not a generic name to call an Operating System, when "App Store" is indeed a generic way to call an Application Store.

      --
      Violence is the last refuge of the incompetent. Polar Scope Align for iOS
    34. Re:Are they kidding? by Antisyzygy · · Score: 1

      Except both make no sense. Windows is the name of an OS, hence if any other OS used the term Windows to apply to itself then its a violation of trade mark. The term "window", when used to refer to some application interface, is not in violation of the trademark. "App" however is an abbreviation for "Application", and I shouldn't even need to discuss "Store", hence any use thereof should be allowed. Now, if Apple wanted to use "iApp Store" or "App-le Store" or something that makes perfect sense. However, "App Store" for an application store is way more generic than "Windows" is to an OS. If "App Store" is able to be trademarked you may as well be able to trademark "PC Store" or "Cell Store" for a personal computer store or a cell-phone store. Its sort of a gray area, I agree, but Apple is stupid for picking such a generic name to begin with. "iTunes" is unique enough and should justifiably be trademarked and "Apple" is the same. Furthermore, since Apple locks their devices to their own App store I fail to see how anyone would confuse two different app stores anyway.

      --
      That brings me to an interesting point, / . is just "the ramblings of socially-inept, technology-literate news-mongers".
    35. Re:Are they kidding? by Anonymous Coward · · Score: 0

      I'm not sure you've got the point though either. It's one thing to say that WINDOWS doesn't describe an essential feature of Microsoft's current operating system offering now- after all, if you tried to sell an OS now without a GUI, you'd get a lot of blank stares. But in the switch away from DOS, wasn't the windowing pretty much the whole story of the product?
       
      Descriptive marks are generally weak and not registrable, absent a showing of acquired distinctiveness- thus the relevance of "everyone knows what you're talking about". Anyway, by definition, APP STORE is no more generic for application store than apple store or appliance store. The key here is that if Apple can keep people off APP STORE for a few years, then the strong association of the descriptive mark in the marketplace with Apple will overcome its inherent weakness.

    36. Re:Are they kidding? by Antisyzygy · · Score: 2, Insightful

      Except that "app" is an abbreviation for "application". Apple was stupid for picking such a name, it is way too generic. If you can trademark "App Store" then I may as well be able to trademark "Shoe Store" or "Book Store".

      --
      That brings me to an interesting point, / . is just "the ramblings of socially-inept, technology-literate news-mongers".
    37. Re:Are they kidding? by omnichad · · Score: 1

      Microsoft can easily sue over the Windows trademark. Linspire didn't call their product Windows. Lindows just sounds a little similar to Windows, which is a borderline threat to the trademark.

    38. Re:Are they kidding? by mr100percent · · Score: 1

      That's completely different; we're not talking about GUI or functionality but over trademark names. Think more about how Microsoft sued over the title Lindows.

    39. Re:Are they kidding? by bjourne · · Score: 1

      The term Windows certainly is generic in most contexts. You cant trademark the term "windows factory", "window repair shop" nor "windowing toolkit". Windows is only trademarked for the os market. The question is whether the term "app store" is generic in the context of software repositories.

    40. Re:Are they kidding? by beelsebob · · Score: 1

      Except that "app" is an abbreviation for "application".

      A term that until very recently has only been used for describing binary executables on OS X.

    41. Re:Are they kidding? by Antisyzygy · · Score: 1

      Doesn't matter. Im almost positive people used "app" to describe an application way before Apple did. The same way people use "tat" to describe "tattoo" or "auto" to describe "automobile".

      --
      That brings me to an interesting point, / . is just "the ramblings of socially-inept, technology-literate news-mongers".
    42. Re:Are they kidding? by Eccles · · Score: 1

      Google "android app"

      About 70,800,000 results (0.28 seconds)

      I think it's been used elsewhere for a bit.

      --
      Ooh, a sarcasm detector. Oh, that's a real useful invention.
    43. Re:Are they kidding? by uniquename72 · · Score: 3, Insightful

      The 2 aren't equivalent at all. I'm not surprised Apple is trying to argue they are, but I'm pretty shocked that people on /. -- who generally get the whole IP thing -- can't see through it.

      Let me spell it out:
      "Windows" isn't actually a window -- it's an operating system. If they had called it "The Operating System" they'd have a hard time trying to keep anyone else from calling their OS "The Operating System."

      There's no comparison between "Windows" and "App Store". It's not about "this name has been used before"; it's about a trademark-able name vs. a generic name. If I call my car parts store "Car Parts" you'd still be able to refer to your store as a car parts store.

      It's called "descriptive trademarks" and you can read about it and its weaknesses -- assuming you can read -- here.

    44. Re:Are they kidding? by zieroh · · Score: 1

      You should either go to law school or stop talking. One or the other. Because babbling on about legal concepts that you clearly don't understand just isn't working for you.

      --
      People who say "sheeple" have about as much sophistication as an AOL user, and in fact are probably actually AOL users.
    45. Re:Are they kidding? by uniquename72 · · Score: 1

      " there's no generic Windows OS, just microsoft's."

      that's not true at all. 'Windows' was a term used regarding GUI OSs before MS existed.

      You say it's not true, and then you prove the OPs point. Let me explain using an analogy:
      Mops are used to clean floors. I decide I want to open a floor cleaning store and call it "Mops." According to your logic, I'd have no claim to the name "Mops" because people had used mops before me, even though my business was about lots more than just selling mops.

      You'd be as wrong in that situation as you are in this one.

    46. Re:Are they kidding? by Anonymous Coward · · Score: 0

      Not quite. If you can prove prior use before the other party trademarks something, you can get their trademark thrown out. Trademarking something is obviously the easist way to show you are using a term, but trademarks have been thrown out where prior use has been proven before.

    47. Re:Are they kidding? by MobileTatsu-NJG · · Score: 1

      But Microsoft does sue companies that make products with names similar to Windows. They sued Lindows. If Microsoft can successfully sue over the Windows trademark, why can't Apple successfully sue over the App Store trademark?

      One wrinkle in that whole debacle was that the screenshots for Lindows looked like Windows. Some random dude going to Walmart and looking at the box for a Lindows equipped computer could think he's getting a machine compatible with the laptops he saw in the other aisle. Unless this other App Store is somehow making people think they're buying something they're not (I have trouble imagining that...) that could very well be a big enough distinction.

      --

      "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

    48. Re:Are they kidding? by beelsebob · · Score: 1

      You're claiming android existed before OS X or iOS are you?

    49. Re:Are they kidding? by kbdd · · Score: 1

      The difference is that Windows had no significant (certainly no successful) competition in the market they created for *many* years, during which the word windows came to be associated with their product. Not so for the App Store.

    50. Re:Are they kidding? by jc42 · · Score: 1

      Apple are doing this is because Microsoft are being such utter douchebags in the first place.

      Apple is.
      Microsoft is.

      Jesus.

      Heh. This is a well-known difference between British and American English. In British English, organizations usually take a plural verb form; in American English, the verb is usually singular.

      The well-educated English speaker is familiar with both, of course, and doesn't get all peevy about it.

      (Native speakers of other forms of English are invited to tell us how your dialect handles this.)

      --
      Those who do study history are doomed to stand helplessly by while everyone else repeats it.
    51. Re:Are they kidding? by jo_ham · · Score: 1

      So Android has been around longer than OS X and iOS?

      Interesting.

      One might even say they said "hey, that's a good name for applications, and hey, no one really used OS X so they won't see that people have been calling binaries "apps" since the 10.0 public beta.

      The major clue is that binary packages on OS X are specialised folders with the extension .app, generally residing in the Applications folder - people starting calling them apps immediately, and shortening the main folder name to the "apps folder".

      Whether Android has been using the term "elsewhere" "for a bit" is irrelevant.

      Now, on that subject there *was* another company that launched an "app store" on the web before Apple launched the iOS app store and I cannot for the life of me remember what it was called (apart from the "something something app store"). So, they were not first, but the other company hasn't made any fuss about it. Maybe they're waiting for this dust to settle so they can sue both Apple and MS at the same time!

    52. Re:Are they kidding? by 517714 · · Score: 1

      The first part of your statement is true, the second part is not. MS did not prevail in getting the injunction they sought. It did not get to trial. Since they did not lose they can still sue anybody who uses windows. The judges opinion has little weight since it was not the result of a trial.

      --
      The US government have made it clear that we have no inalienable rights; any we do not defend vigorously will be taken.
    53. Re:Are they kidding? by mhelander · · Score: 2

      Wait, what?

      http://en.wikipedia.org/wiki/Application_software

      "Application software, also known as an application or an "app", is computer software designed to help the user to perform singular or multiple related specific tasks" /Wikipedia

      "Application" has a well known meaning in the computer software industry since nearly forever - just like, say, "Component" - and it has nothing at all to do with Apple. Unsurprisingly, the word "Application" has always been shortened to "app".

      For a somewhat recent reminder: maybe you remember "Java Applets" - a name playing on the at the time already well established concept of an "App"?

    54. Re:Are they kidding? by 517714 · · Score: 1

      How many people called applications, "apps" before they heard, "There's an app for that"? Yes, I know there were some computer nerds who did. There were people talking about windows interfaces in computers before MS Windows arrived too. MS bullied anybody using windows to describe their software to the point where Windows means MS Windows, but that doesn't make it intrinsically less generic than "spreadsheet". Apple is attempting to do the same with App Store. Anyone criticizing one of these companies while defending the other on this matter is influenced more by the names Microsoft and Apple than by the facts.

      Apple does not lock all of their devices to their own App Store, Macintoshes are not (yet).

      --
      The US government have made it clear that we have no inalienable rights; any we do not defend vigorously will be taken.
    55. Re:Are they kidding? by Antisyzygy · · Score: 1

      Why would I want to do that? So I can waste peoples time arguing against things that should be common sense or making shit up that is completely outside the realm of reason? Heres a legal concept for you : a common abbreviation can not be a trademark. Its the same reason I cannot trademark "Book Store" when its a "Textbook Store" or "Shoe Store" when its a "Tennis shoe store". Eat shit.

      --
      That brings me to an interesting point, / . is just "the ramblings of socially-inept, technology-literate news-mongers".
    56. Re:Are they kidding? by Antisyzygy · · Score: 1

      Apple does not lock all of their devices to their own App Store, Macintoshes are not (yet).

      Not sure why you needed to argue that. What I am saying is Apples "App Store" will not be confused by anyone with another "App Store" unless they are complete moron since iPhones and iPads are tied to the service and have no other option. "App" is to "application" as "tat" is to "tattoo". People abbreviate things all the time. Hence I believe it should not be trademarkable. Its like allowing me to trademark "Tat shop".

      --
      That brings me to an interesting point, / . is just "the ramblings of socially-inept, technology-literate news-mongers".
    57. Re:Are they kidding? by cgenman · · Score: 1

      They can't trademark the name "apps" for applications, because people have been calling things that forever. But "App Store?" Microsoft has "Windows Marketplace." Valve has "Steam." The various Linux distros have their own purchasing systems in place, none of which are called "App Store."

      It's about as generic as "Food, inc" might be for a grocery store. It's pretty straightforward and descriptive, but nobody had been using that particular combination of words. If that was the dominant grocery store in the US, and courts interpreted it to be specifically "Food inc" and not just any usage of the term Food in a title, I could easily see it granted.

      We'll have to see how much Apple pushes forth the idea that because it owns a trademark "app store" in reference to an e-commerce website, that it owns any usage of the term "app" or "store." But this seems viable.

    58. Re:Are they kidding? by Draek · · Score: 1

      What's with Apple zealots and blantant revisionism? "Apple created it!" "no it didn't" "oh, anyone that did it before was just some computer nerd, so it doesn't count" "WTF kind of logic is that?" "stop hating on Apple, Apple-hater, those are just the facts" "...forget it, you're just not worth my time" "Glad you see it my way".

      --
      No problem is insoluble in all conceivable circumstances.
    59. Re:Are they kidding? by ddd0004 · · Score: 0

      That's personal opinion, of course. I, on the other hand, think that they wouldn't. You do need to realise that the only reason why Apple are doing this is because Microsoft are being such utter douchebags in the first place.

      This is slashdot. It's all opinion straight from your mom's basement to moms' basements across the world. And that's the way companies work, they try to find any weakness or avenue of attack on the other companies and then turn the lawyers loose. It's actually amazing that these companies have time to make any real products.

    60. Re:Are they kidding? by Draek · · Score: 1

      Yes, the statement "if App Store generic, then so is Windows", is logically equivalent to (the contrapositive of) "Windows is not generic, then neither is App Store". Microsoft's success at defending the Windows trademark therefore is a precedent for Apple successfully defending the App Store trademark.

      Begging the question, neither you nor Apple have proven the initial correlation between the App Store trademark and Windows'.

      --
      No problem is insoluble in all conceivable circumstances.
    61. Re:Are they kidding? by Draek · · Score: 1

      Wrong, and I find no coherent way of explaining how you'd believe so with your UID. Living under a rock for the past decade or something?

      --
      No problem is insoluble in all conceivable circumstances.
    62. Re:Are they kidding? by BlackSnake112 · · Score: 1

      Has apple been granted the trademark on 'App Store' yet?

    63. Re:Are they kidding? by zeroshade · · Score: 0

      Despite the fact that I disagree with you, "app" as an abbreviation for "Application" has been in use before OS X, it doesn't matter whether it was or not. It only matters what it is currently used for. Right now, everyone refers to an "App" as an abbreviation for an Application of any type and since currently it is a generic term trademarking a generic phrase like "App Store" would be the same as trademarking "Bike Store" or "Wheel Store" etc. It's too generic.

    64. Re:Are they kidding? by VGPowerlord · · Score: 1

      Not sure why you needed to argue that. What I am saying is Apples "App Store" will not be confused by anyone with another "App Store" unless they are complete moron since iPhones and iPads are tied to the service and have no other option.

      OK, you just addressed two of the three device families that use the App Store.

      What about OSX? Are you claiming there are no other Mac app stores? I can think of one without even trying.

      --
      GLaDOS for President 2016! "Well here we are again. It's always such a pleasure." -- GLaDOS, 2011
    65. Re:Are they kidding? by VGPowerlord · · Score: 1

      For a somewhat recent reminder: maybe you remember "Java Applets" - a name playing on the at the time already well established concept of an "App"?

      And Windows Control Panel programs are also named Applets, and have been since 1990 (Windows 3.0) or earlier.

      --
      GLaDOS for President 2016! "Well here we are again. It's always such a pleasure." -- GLaDOS, 2011
    66. Re:Are they kidding? by Antisyzygy · · Score: 1

      Considering that no-one on an Apple will be able to use things off of a Microsoft app store and the Mac app store comes with each Mac already I don't see your point. If someone created a app store for Macs that was named App Store I could see your point, but then Apple could and would probably just block it in the next software update.

      --
      That brings me to an interesting point, / . is just "the ramblings of socially-inept, technology-literate news-mongers".
    67. Re:Are they kidding? by Keeper · · Score: 2

      Ever hear of The Container Store?

    68. Re:Are they kidding? by Antisyzygy · · Score: 1

      To be fair they sell all sorts of stuff, not just containers and they prefixed it with "The". "The App Store" sure thing, be my guest, trademark the fuck out of that.

      --
      That brings me to an interesting point, / . is just "the ramblings of socially-inept, technology-literate news-mongers".
    69. Re:Are they kidding? by ikegami · · Score: 1

      Your comparison is flawed. MacOS is not a window.

    70. Re:Are they kidding? by bloodhawk · · Score: 1

      Except that "app" is an abbreviation for "application".

      A term that until very recently has only been used for describing binary executables on OS X.

      Bullshit, App has been the generic abbreivation for application for 3 decades, a good 10-15 years before OS X even existed.

    71. Re:Are they kidding? by CheerfulMacFanboy · · Score: 1

      It *is* generic because I was using the term well before Apple. ... "look in the appilcation store"

      Ahh, so "Lyndon Johnson sucks" is the same "Linux"?

      --
      Fandroids hate facts.
    72. Re:Are they kidding? by cayenne8 · · Score: 1

      The only reason my husband beats me is because Jane's husband down the street beats her.

      I thought it was because Jane....*whack*....just....*whack*....wouldn't....*whack*.....listen!!!

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    73. Re:Are they kidding? by Eccles · · Score: 1

      No, I'm saying the term is generic. Whether or not Apple (or possibly NeXT?) used the abbreviation app first, it's widely used, an obvious slang term for application, and used as a distinct noun, and Wikipedia et al do not associate it with Apple.

      --
      Ooh, a sarcasm detector. Oh, that's a real useful invention.
    74. Re:Are they kidding? by beelsebob · · Score: 1

      Walkman became generic – didn't stop it being Sony's Trademark.
      Hoover became generic –didn't stop it being Hoover's Trademark.
      iPod became generic –didn't stop it being Apple's Trademark.
      You get the idea.

    75. Re:Are they kidding? by snookums · · Score: 1

      Don't shoot the Messenger Agent, but even a Student can see that Microsoft's Projects are all creatively named, protectable trademarks. My Word, your Office's Assistants and Publishers could easily tell you that. Movie Maker.

      Jobs should bring this up at his next keynote. I bet he could come up with pages of numbers to support his point.

      --
      Be careful. People in masks cannot be trusted.
    76. Re:Are they kidding? by snookums · · Score: 1

      "Windows" isn't actually a window -- it's an operating system. If they had called it "The Operating System" they'd have a hard time trying to keep anyone else from calling their OS "The Operating System."

      SQL Server says hi.

      --
      Be careful. People in masks cannot be trusted.
    77. Re:Are they kidding? by Anonymous Coward · · Score: 0

      It's about as generic as "Food, inc" might be for a grocery store.

      No, it's more like a grocery store named "Grocery Store" trying to sue other grocery stores for claiming to be grocery stores. It's not our fault if Apple chose a stupid generic name for their app store.

    78. Re:Are they kidding? by zeroshade · · Score: 2

      Do you realize that in all of your examples, the term becoming generic happened after the term was trademarked? This situation, the term has become generic BEFORE the trademark was given. Can you give me an example of any of those situations where there was a lawsuit after the term became generic where the trademark was upheld?

    79. Re:Are they kidding? by C_amiga_fan · · Score: 0

      Amazon tried to claim they were "the world's largest bookstore" until a court decided they can't make that claim (they aren't a bookstore). Maybe it's time for Apple and Microsoft to learn that same lesson

      - - - app store is not trademarkable and neither is "windows". The terms can be used by anyone.

      --
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    80. Re:Are they kidding? by Jumperalex · · Score: 1

      wow my first troll moderation. I'm so honored. Since I wasn't trolling I also am amused. I guess it *is* true that disagree=troll ;-)

      --
      If you can't be good, be good at it!
    81. Re:Are they kidding? by Anonymous Coward · · Score: 0

      That always takes me a few days to get used to when I'm in London. I think the singular makes more sense, but I can see a case for the plural too. It's also a really easy way to tell which style of English someone is a native of.

  3. Re:Amazon lost by Anonymous Coward · · Score: 2, Informative

    It's time for you to learn a lesson: it's not a copyright issue, but a trademark one.

  4. Re:Amazon lost by Sonny+Yatsen · · Score: 2

    This isn't about copyrights, this is about trademarks.

    --
    My postings are informational and does not constitute legal advice. Act on it at your risk.
  5. Re:Amazon lost by L4t3r4lu5 · · Score: 1

    Copyright != Trademark

    --
    Finally had enough. Come see us over at https://soylentnews.org/
  6. Wrong target? by Anonymous Coward · · Score: 1

    Apple would be better off referencing Microsoft's claim on 'SQL Server'.

    1. Re:Wrong target? by Gauthic · · Score: 1

      The full name for SQL Server (MSSQL) is Microsoft® SQL Server. It's just shortened by most of the tech community both internally and externally of Microsoft.

    2. Re:Wrong target? by gurner · · Score: 3, Informative

      The full name for SQL Server (MSSQL) is Microsoft® SQL Server. It's just shortened by most of the tech community both internally and externally of Microsoft.

      Hate to be picky but I'm seeing two trademark symbols on that page: Microsoft® SQL Server®

      Besides, if you check out Microsoft's own list of trademarks you'll see 'SQL Server' in there all on it's own:

      http://www.microsoft.com/about/legal/en/us/IntellectualProperty/Trademarks/EN-US.aspx

    3. Re:Wrong target? by gurner · · Score: 1

      Also, a lot of people (me excluded) shorten it to 'SQL' (something MSFT must've known would happen).

  7. Re:Amazon lost by bunratty · · Score: 1

    This isn't about copyright. It's about trademarks.

    --
    What a fool believes, he sees, no wise man has the power to reason away.
  8. Secondary Meaning by shentino · · Score: 2, Interesting

    Windows, in its literal meaning, implies a hole in the wall, often filled with glass, for the purpose of providing visual penetration or airflow.

    Windows, in its secondary meaning, refers to an operating system written by Microsoft.

    "App Store" has no secondary meaning as far as I can see, as its literal and "secondary" meanings are identical.

    Now, losing a trademark on grounds of genericness, aka "being adopted by webster", is something else.

    For examples, I see "xerox" and "google" in danger in this way.

    1. Re:Secondary Meaning by mikael_j · · Score: 2

      Well, there's another fairly generic meaning for the term "Windows", in reference to windows in a WIMP GUI environment. Microsoft basically named their GUI shell/OS after a generic user interface element.

      Now, as for "app store", it does have other uses but I'd have to say it's less generic than "Windows".

      --
      Greylisting is to SMTP as NAT is to IPv4
    2. Re:Secondary Meaning by andrea.sartori · · Score: 4, Interesting

      On the other hand, "Apple" implies a fruit of the apple tree (Malus domestica L.), generally used for the purpose of nourishment.
      Ok, trolling, I just couldn't resist. And I see your point.
      However it always surprises me when people (Apple, Microsoft, you name it) waste time in scolding each other on such trivialities. (To anybody who is going to say trademarks are not trivialities as lots of money are involved etc... I am aware of all that. I just find it all meaningless.)

      --
      Mostly harmless.
    3. Re:Secondary Meaning by ecuador_gr · · Score: 4, Insightful

      I think you are not seeing it correctly, the GP post is right. They did take a general user interface element and named their OS after it. That does not mean you cannot use "windows" to describe the GUI element, but you cannot ALSO name your OS "Weendows" or "Window OS" or whatever is confusingly similar to Windows. IANAL but as I understand it you could call your OS "Mouse Pointer" and trademark it, and no-one could use such a name for another OS. Now, what Apple is similar to trying to trademark "OS" as a name for their Operating System. Well, Application Store is the description of the item in question, and App Store is the short version used in many cases way before apple. I remember using the term myself.

    4. Re:Secondary Meaning by betterunixthanunix · · Score: 1

      "Windows" also refers to GUI elements: rectangular areas of the screen that can contain other GUI elements...

      --
      Palm trees and 8
    5. Re:Secondary Meaning by Anonymous Coward · · Score: 0

      That does not mean you cannot use "windows" to describe the GUI element

      Microsoft is still trying to prevent exactly that. The wxWidgets GUI toolkit used to be named wxWindows. They did not use the courtrooms but I doubt the change was entirely voluntary, I suspect wanting to avoid potential legal problems was a large part of the decision. However, I have not read their mailing list archives so I might be wrong.

    6. Re:Secondary Meaning by beelsebob · · Score: 1

      Windows, in its secondary meaning, refers to an operating system written by Microsoft.

      You mean windows, in its secondary meaning, refers to small rectangles of screen real estate that can be moved around using a mouse, and existed for long before microsoft named their OS after them?

    7. Re:Secondary Meaning by andrea.sartori · · Score: 1

      ..and what part of "I am aware of all that" was not clear?

      --
      Mostly harmless.
    8. Re:Secondary Meaning by NatasRevol · · Score: 1

      Because you don't find it all meaningless. Go look at the website in your sig. That's branding, that's trademarks.

      If I create flare-network.org that caters to gay clothing shoppers, you'd be pissed, right?

      --
      There are two types of people in the world: Those who crave closure
    9. Re:Secondary Meaning by hattig · · Score: 1

      You are completely aware that Windows was a computer UI term well before Microsoft came in and used it for their OS. WIMP - Windows Icons Menus Pointer (although some claim it's Mouse, but then what's the P?) was a well established UI term by then. Apple's Lisa and Mac used it for their OS before Windows came out, and let's not look further back at Xerox Parc, etc.

    10. Re:Secondary Meaning by andrea.sartori · · Score: 2

      Not really. I have nothing against gay clothing, and by the way:
      Get the latest women's high fashion trends, beauty tips, ... (www.flare.com) First google result for "flare". (The lack of gay clothing kind of disappoints me.)
      Besides, even if I found it irritating, I wouldn't be scolding you for using the term "flare". And I still find the trademark/brading craze meaningless.

      --
      Mostly harmless.
    11. Re:Secondary Meaning by geekoid · · Score: 1

      Windows, in it';s second meaning, is a term used to refer to a display canvas on a computer.

      Windows in it's third meaning refers to an operating system written by Microsoft.

      NLS referred to the functional canvas as windows, and did STAR.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    12. Re:Secondary Meaning by geekoid · · Score: 1

      "I remember using the term myself."
      [Citation Needed]

      Also, windows was used way before MS existed.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    13. Re:Secondary Meaning by SudoGhost · · Score: 1

      More importantly, they're wasting the other person's time. Fuck with Company X, be prepared for a hassle. This is the message they want to send, imo.

    14. Re:Secondary Meaning by mdmkolbe · · Score: 1

      wxWindows is not a GUI element. It is a GUI framework/toolkit and a software product. The wxWindow widget never needed to be renamed.

    15. Re:Secondary Meaning by omnichad · · Score: 1

      It's not entirely meaningless. You forget what a complete lack of trademarks would look like. Counterfeiting everywhere. Just look at China. Go to a store there and buy an "iPad." Good luck getting one that's actually an iPad.

    16. Re:Secondary Meaning by Anonymous Coward · · Score: 0

      Yea, because the iPad is not trademarked.

    17. Re:Secondary Meaning by 517714 · · Score: 1

      Windows in its secondary meaning refers to a graphic element on a computer screen displaying a subprogram such as a word processor, drawing program or spreadsheet. Xerox PARC, Apple LISA and Mac, Digital Research GEM, and Atari ST all used the term prior to its use by Microsoft. Also Windows was not an OS when it was trademarked, it was a stand alone program that ran under MS-DOS.

      --
      The US government have made it clear that we have no inalienable rights; any we do not defend vigorously will be taken.
    18. Re:Secondary Meaning by Solandri · · Score: 1

      That does not mean you cannot use "windows" to describe the GUI element, but you cannot ALSO name your OS "Weendows" or "Window OS" or whatever is confusingly similar to Windows.

      FYI, the X Window System was released in 1984. Microsoft Windows 1.0 was released in 1985. As I understood it, the trademark was on "MS Windows" or "Microsoft Windows" only. If Apple wanted to name their OS to "Apple Windows", they could.

    19. Re:Secondary Meaning by GuldKalle · · Score: 1

      Now, what Apple is similar to trying to trademark "OS" as a name for their Operating System

      You mean like OS X? :)

      --
      What?
    20. Re:Secondary Meaning by Anonymous Coward · · Score: 0

      I used to work for Xerox: The Document Company tm, and during new hire class we were told never ever to refer to a photocopy as a Xerox. We all slipped from time to time, it was funny when someone did, it turned into a giant game trying to catch people saying Xerox instead of copy, it was a ton of fun. Today it still slips from time to time, a co worker will say Xerox and I'll make a joke, and the person is goes WTF are you talking about.

    21. Re:Secondary Meaning by ecuador_gr · · Score: 1

      Notice the "X"? Similarly, MS and IBM had "OS/2", that was probably trademarked too. It would be a very different issue if they were trying to trademark "Apple App Store" or even "App Store X"...

    22. Re:Secondary Meaning by exomondo · · Score: 1

      You are completely aware that Windows was a computer UI term well before Microsoft came in and used it for their OS. WIMP - Windows Icons Menus Pointer (although some claim it's Mouse, but then what's the P?) was a well established UI term by then. Apple's Lisa and Mac used it for their OS before Windows came out, and let's not look further back at Xerox Parc, etc.

      And how is that relevant? Microsoft hasn't trademarked their windowing system or UI element under the name 'Windows', it's an operating system.
      'Windows' is an 'Operating System'. The 'App Store' is an 'App Store'. So you can see the former is not a generic term to describe what it is, the same can't be said for the latter.

    23. Re:Secondary Meaning by ckaminski · · Score: 1

      Perhaps you are too young to remember the days when Windows wasn't an operating system, but a windowing system that ran on top of DOS?

    24. Re:Secondary Meaning by shutdown+-p+now · · Score: 1

      Also, windows was used way before MS existed.

      As a name of an operating system?

    25. Re:Secondary Meaning by exomondo · · Score: 1

      Perhaps you are too young to remember the days when Windows wasn't an operating system, but a windowing system that ran on top of DOS?

      No, which is why i used the term 'is', rather than 'was' or 'always has been'. And even then it wasn't a 'Windows', Windows was a 'window manager'.

    26. Re:Secondary Meaning by mikael_j · · Score: 1

      Technically the operating system is called Mac OS X, not just OS X. I suppose the Windows equivalent would be "Microsoft/IBM Windows n" with n being a number or something.

      --
      Greylisting is to SMTP as NAT is to IPv4
  9. MS doesn't need Windows trademark anyways by Anonymous Coward · · Score: 0

    MS doesn't need Windows trademark, since noone would like to use it anyway due to its bad reputation. If they had a chance, they'd drop that trademark and start from over.

    1. Re:MS doesn't need Windows trademark anyways by Anonymous Coward · · Score: 0

      The beauty of this is they only seem to realise this for the consumer devices (XBox, Zune, etc). Claiming that it needs to be 'Windows', though, is a bit like their earlier claim that Windows Mobile (7) was better as it had a user interface people were familiar with. Which, for some reason doesn't seem to be an issue with Windows Mobile Phone 7 phones. Or Windows 7.

    2. Re:MS doesn't need Windows trademark anyways by mrsurb · · Score: 1

      See "Lindows"

  10. comment subject goes here by nwmann · · Score: 0

    i'm in my after work haze right now so the article posted makes jack for shit to me however windows is a brand name i believe they have more right to keep others from using it when related to computers than the term app store, app store is short for application store. that's like having a trademark for hardware store. it is a description not a unique name. windows isn't a description however it is the name they are using for their company. hasn't apple had similar problems with the beatles record label? also i feel that this article is overly descriptive in an attempt to make it sound relevant while in reality it is two children bickering at the corporate scale.

  11. Re:Amazon lost by TheFakeMcCoy · · Score: 2

    How far of a leap is it to say that application is just a longer form of app so it's also covered under trademark. No more application developers unless you want to be sued. I know it's a stretch but application was really the first word that popped in my head when i read app. not the brand Apple.

  12. Generic Trademarks by Sonny+Yatsen · · Score: 5, Insightful

    You get a generic trademark when a product or service has become so ubiquitous in the field that the mark's name comes to represent the field rather than a specific company's product. (For example, escalators, or zippers, or Pilates.) I don't think Apple's argument that Windows is generic really flies very well. When the word "Windows" or "Microsoft Windows" are said, it creates a very clear image of what is being discussed - specifically, Microsoft's own operating system. However, when you say the word "App Store", I think that conjures up images of just about any sort of app stores that we have nowadays - Palm's, Blackberry's, Windows Phone's Android's, etc. Even though none of the other companies precisely use the term "App Store" in their product's name, the mark itself immediately conjures up the entire field instead of Apple's specific App Store service.

    --
    My postings are informational and does not constitute legal advice. Act on it at your risk.
    1. Re:Generic Trademarks by betterunixthanunix · · Score: 1

      There are 7 windows on my screen right now -- what do you think "windows" refers to in that context? Let me assure you, I am not using any Microsoft software.

      --
      Palm trees and 8
    2. Re:Generic Trademarks by kevinmenzel · · Score: 2

      When you talk about Operating Systems, not GUI elements, it is very clear what you are talking about. As far as I know, Microsoft doesn't claim to have trademarked the word "Windows" with regards to the gui box to which it is commonly applied, only to their operating environment.

    3. Re:Generic Trademarks by Culture20 · · Score: 1

      when you say the word "App Store", I think that conjures up images of just about any sort of app stores that we have nowadays - Palm's, Blackberry's, Windows Phone's Android's, etc.

      I imagine Babbage's.

    4. Re:Generic Trademarks by Kr3m3Puff · · Score: 1

      This reminded me of my good ole days in tech support (actually Apple). A customer called in with a problem and I said "ok, we need to start by closing all your windows" followed with an "OK" and the sound of the phone being set down. As I sat there in silence for a minute or two, he came back and said "OK, I closed them all now". I then said "I did mean all the windows open on your computer" followed with the response of "Ooooooooh, sorry."

      True, if someone walked up to me in the street and said "Windows", I wouldn't know if they were talking about a computer or the large glass thing I was standing next to, or my eyes, being the window to my soul and all.

      --
      D.O.U.O.S.V.A.V.V.M.
    5. Re:Generic Trademarks by vague+disclaimer · · Score: 2
      However, when you say the word "App Store", I think that conjures up images of just about any sort of app stores that we have nowadays - Palm's, Blackberry's, Windows Phone's Android's, etc

      That is rather Apple's point: the others are living off the goodwill created by Apple's innovation ("passing off", in the parlance). ie, Apple's argument is that it has become generic because others lifted it. And I believe US trademark law operates on a "use it or lose it" principle that requires trademarks to be defended actively.

      Also, I would bet a reasonable amount of cash that if you did a survey of non-geek smartphone users, most would think "iPhone" to the prompt "App store".

    6. Re:Generic Trademarks by Theaetetus · · Score: 2

      However, when you say the word "App Store", I think that conjures up images of just about any sort of app stores that we have nowadays - Palm's, Blackberry's, Windows Phone's Android's, etc.

      I think that's true on Slashdot, but probably not if you wandered around a shopping mall asking people. This will hinge on what is determined to be relevant consuming public.

    7. Re:Generic Trademarks by Anonymous Coward · · Score: 0

      I'm holding an apple in my hand right now -- what do you think "apple" refers to in that context? Let me assure you, I am not holding a tech device.

      Just because a term has other meanings doesn't mean the trademark is generic. The term Windows as an operating system or even as a software product is not generic. Nobody refers to OS X as "Apple's Windows" or anything of the like. Steve Jobs himself however has referred to android marketplace as the android app store.

      App store is a generic term, windows is not.

    8. Re:Generic Trademarks by Anonymous Coward · · Score: 0

      most iPhone users will think "App store." Most other smartphone users will think of their own app store.

      Also, in the US, trademark law requires you use or lose it, however, APPLE DOESN'T HAVE THE TRADEMARK. They're trying to get a trademark here.

    9. Re:Generic Trademarks by AcidLacedPenguiN · · Score: 1

      you have the 7 times the _plural form_ of window which is a generic term for a GUI element that is responsible for grouping related GUI elements together, you do not have 7 instances of Microsoft Windows. In a likewise fashion, I own a line of adult massagers called Dildoes, and while you may have more than one dildo in your possession I would not attempt to sue you for having an excessively large (bordering on unnecessary even) variety of dildoes. Hell, in your exuberantly large collection of dildoes you may even have some Dildoes brand adult massagers, but that does not mean that all of your dildoes are in fact Dildoes dildoes. Dildoes brand dildoes: now with 750% more torque than the leading brand! Ask about our new line of heated massagers!

      --
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    10. Re:Generic Trademarks by Anonymous Coward · · Score: 0

      You, sir, are being an idiot on purpose. Microsoft does not have the trademark, and could not defend the trademark, of describing GUI elements as "windows". What they DO have the trademark on is NAMING an application or operating system "Windows".

    11. Re:Generic Trademarks by mr100percent · · Score: 1

      You're correct, Apple has been defending it pretty actively.
      I don't hear it referred to as the Blackberry or Android App Store, they are explicitly Blackberry App World and Android App Market.
      App Store is shown in 3rd party TV commercials etc. as referring to on iPhones.

    12. Re:Generic Trademarks by jsepeta · · Score: 1

      yeah, just don't let me catch you opening a window on your mac and a window on your ubuntu box. NOT a microsoft window, by the way.

      --
      Remember kids, if you're not paying for the service, YOU ARE THE PRODUCT THAT IS BEING SOLD.
    13. Re:Generic Trademarks by ktappe · · Score: 1

      I don't think Apple's argument that Windows is generic really flies very well. When the word "Windows" or "Microsoft Windows" are said, it creates a very clear image of what is being discussed - specifically, Microsoft's own operating system. However, when you say the word "App Store", I think that conjures up images of just about any sort of app stores that we have nowadays - Palm's, Blackberry's, Windows Phone's Android's, etc.

      That's just because Windows has been drilled into the public's vernacular for 20 years. Time should have no bearing on whether or not a term can be trademarked and the legitimacy of a trademark. If time is your primary criterion for evaluating a trademark's legitimacy, then all new trademarks should be denied and Windows would never have become the ubiquitous term you are using for your argument.

      --
      "We can categorically state we have not released man-eating badgers into the area." - UK military spokesman, July 2007
    14. Re:Generic Trademarks by Anonymous Coward · · Score: 0

      My anecdotal survey at work provided just as many Android answers as iPhone. Most everyone has their own term for an app store though so far.

    15. Re:Generic Trademarks by Anonymous Coward · · Score: 0

      The term "App Store" was around and in use well before Apple's pay-to-use package manager.

    16. Re:Generic Trademarks by TorKlingberg · · Score: 2

      Also, I would bet a reasonable amount of cash that if you did a survey of non-geek smartphone users, most would think "iPhone" to the prompt "App store".

      I think the opposite is true. Geeks may know the difference between App Store, Marketplace, App Catalog, App World and Phone Marketplace, but most people don't.

    17. Re:Generic Trademarks by vague+disclaimer · · Score: 1

      Indeed - so it isn't generic is the way the geekerati assert.

    18. Re:Generic Trademarks by exomondo · · Score: 1

      yeah, just don't let me catch you opening a window on your mac and a window on your ubuntu box. NOT a microsoft window, by the way.

      Those are GUI elements in that context there is no such thing as a Microsoft Window. Just like in the context of Operating Systems there is no other one called 'Windows'.

  13. It's still different by MikeRT · · Score: 4, Insightful

    "App Store" by itself is inherently generic. It literally just means "place where apps are sold." Trademarking it is as ridiculous as trademarking "shoe store" or "electronics store." Windows, used in the context of a computer product, is not generic. Rather, it's a specific, well-known product.

    1. Re:It's still different by kyrio · · Score: 1

      I'd give you all of my mod points, if I could.

    2. Re:It's still different by Anonymous Coward · · Score: 1

      "Windows" by itself is inherently generic. It literally just means "rectangular area of the screen." Trademarking it is as ridiculous as trademarking "icon" or "menu." App Store, used in the context of a computer software outlet, is not generic. Rather, it's a specific, well-known product.

    3. Re:It's still different by betterunixthanunix · · Score: 1, Redundant

      Actually, "windows" is also generic, since it refers to specific GUI elements -- I, for example, have 7 windows open right now, and I certainly do not use Microsoft's software. Additionally, I am using "X Windows," which has nothing to do with Microsoft's operating systems.

      One could argue that "the app store" is a specific and well known software repository. The problem, in both cases, is that the term was already generic before some large corporation claimed a trademark on it. Microsoft has managed to maintain its "Windows" trademark for a long time, which is about the only thing that lends any credence to their claim.

      --
      Palm trees and 8
    4. Re:It's still different by Lumpy · · Score: 1

      Microsoft though DOES have some real names....

      Power-Point, Access, Excel, One Note (The best software they make right there...) Outlook, and their biggest one..... BOB.

      --
      Do not look at laser with remaining good eye.
    5. Re:It's still different by Anonymous Coward · · Score: 0

      Actually, "windows" is also generic, since it refers to specific GUI elements -- I, for example, have 7 windows open right now, and I certainly do not use Microsoft's software. Additionally, I am using "X Windows," which has nothing to do with Microsoft's operating systems.

      Oddly enough you proved the parents point-- windows as a term for specific Gui elements =! windows as a term for an operating system. No one is going to confuse the window you have open on your screen with the Windows operating system.

      I wish people on /. would take time to actually read and comprehend before posting... but what am I saying, this is /.!

    6. Re:It's still different by LoganDzwon · · Score: 1

      Except, there are precedents in trademark law, such as The Paper Store and The Container Store, which back up the argument that “arguably descriptive” names can and have been trademarked.... Should they lose their marks?

    7. Re:It's still different by betterunixthanunix · · Score: 2

      No one is going to confuse the window you have open on your screen with the Windows operating system.

      Actually, outside of technical circles, people routinely confuse these things, and even more so when I say "X Windows" to refer to my graphical environment.

      --
      Palm trees and 8
    8. Re:It's still different by Noughmad · · Score: 1

      Then again, they also have Microsoft Works.

      --
      PlusFive Slashdot reader for Android. Can post comments.
    9. Re:It's still different by bws111 · · Score: 2

      Except that Microsoft does not claim trademark over the generic usage (the GUI elements), only the specific usage (a computer OS). Apple, on the other hand, is trying to claim trademark on the generic usage of a place where apps are sold.

    10. Re:It's still different by bws111 · · Score: 2

      The Paper Store is not the same as paper store. Someone can call themselves Joe's Paper Store and not run afoul of The Paper Store.

    11. Re:It's still different by beelsebob · · Score: 2

      However, app means "an OS X/iOS application" and has done for a long time –windows had exe to mean the same thing, linux users often used program to mean the same thing.

    12. Re:It's still different by Theaetetus · · Score: 4, Informative

      "App Store" by itself is inherently generic. It literally just means "place where apps are sold." Trademarking it is as ridiculous as trademarking "shoe store" or "electronics store." Windows, used in the context of a computer product, is not generic. Rather, it's a specific, well-known product.

      That doesn't mean it's "inherently generic", but rather that it's "descriptive". There are four categories of trademarks - arbitrary or fanciful, suggestive, descriptive, and generic. Only the last is barred from protection.

      To show that "App Store" is not generic, but is instead descriptive, Apple has to show that it refers to a specific store - theirs. Consider the restaurant "Cafeteria", as well as "The Container Store" and "Staples". And to show it's got protectable secondary meaning in the minds of the consuming public, they must show that people hearing "App Store" think "Apple", rather than "Palm" or "Google". And I think they've got a good choice. Slashdot aside, the rest of the consuming public may not even know that other App Stores exist.

    13. Re:It's still different by halber_mensch · · Score: 3, Interesting

      "App Store" by itself is inherently generic. It literally just means "place where apps are sold." Trademarking it is as ridiculous as trademarking "shoe store" or "electronics store." Windows, used in the context of a computer product, is not generic. Rather, it's a specific, well-known product.

      "Window" is a graphical user environment concept, predating MS Windows by a good many years. X Windows predates Microsoft Windows by one year. Microsoft trademarking the term "Windows" forced the X Consortium to change the name to "X Window System". Pot, kettle, dark color, etc.

      --
      perl -e "eval pack(q{H*},join q{},qw{70 72696e74207061636b28717b482a7d2c717b343 637323635363534323533343430617d293b})"
    14. Re:It's still different by Anonymous Coward · · Score: 0

      No one is going to confuse the window you have open on your screen with the Windows operating system.

      Seriously? No one?

      Have you EVER supported someone using an operating system? They get confused all the time. Kind of like how the blue e *IS* the internet.

      People are horribly illiterate when it comes to computers & terminology.

    15. Re:It's still different by Rennt · · Score: 1

      Slashdot aside, the rest of the consuming public may not even know that other App Stores exist.

      People keep saying this - but consumers have been buying Android phones at a faster than iPhones, and everyone agrees that trend isn't going to end soon.

    16. Re:It's still different by Anonymous Coward · · Score: 0

      however, windows isn't a generic term to describe an OS. app store is a generic term to describe a store that sells apps. what generic term are we going to have to use instead? if app store gets trademarked, you can bet app market will soon follow by someone. eventually, we'll have to start saying "repository for mobile software where you can purchase/download said software" as the generic term.

    17. Re:It's still different by pruss · · Score: 1

      IANAL, but I do sometimes work in philosophy of language. I would think that capitalization can a bit of a difference in print. "I bought the hot dog from the shack down the street" is different from "I bought the capacitors from The Shack." It doesn't seem particularly problematic to me to open a store called "The Shoe Store" or "Shoe Store" and have a trademark on it. But I am inclined to think that if I do trademark "The Shoe Store", I should consistently capitalize "The", and if I trademark "Shoe Store", I should consistently use it without an article, since if I use it with an article--"Buy your shoes at the Shoe Store"--it sounds generic. Interestingly, I notice that Apple doesn't do either one. The App Store website says: "Browse the App Store to find hundreds of thousands more..." There is an article "the", and it's not capitalized. That sounds completely generic. There is the capitalization of "App Store", but in speech it sounds generic.

    18. Re:It's still different by CowFu · · Score: 2

      That's not a trademark issue, that's false advertising.

    19. Re:It's still different by Anonymous Coward · · Score: 0

      "Windows" by itself is inherently generic. It literally just means "rectangular area of the screen."

      No it doesn't.

    20. Re:It's still different by Anonymous Coward · · Score: 0

      Actually, "windows" is also generic, since it refers to specific GUI elements -- I, for example, have 7 windows open right now, and I certainly do not use Microsoft's software. Additionally, I am using "X Windows," which has nothing to do with Microsoft's operating systems.

      One could argue that "the app store" is a specific and well known software repository. The problem, in both cases, is that the term was already generic before some large corporation claimed a trademark on it. Microsoft has managed to maintain its "Windows" trademark for a long time, which is about the only thing that lends any credence to their claim.

      but windows is not generic when you talk about OS software itself. It's a term for something in it, microsoft just named their software after a component in it. You can't confuse the two and no other company needs to refer to their os as windows because they're not the same thing in any way shape or form. On the other hand app store is the nae and the generic name for the same thing.

    21. Re:It's still different by geekoid · · Score: 1

      Yes windows is a generic term used in Computers.

      Gah, you people. Hint: it was used before MS existed to ever to GUI forms. MS didn't even use the term windows until what? 80?

      The term does back to 65. 10 years before MS existed.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    22. Re:It's still different by Anonymous Coward · · Score: 0

      Um Android has higher marketshare in the US than Apple, right? So, outside of Slashdot, more of the consuming public
      probably use the term "app store" to refer to the Android version rather than the Apple version.

    23. Re:It's still different by bigstrat2003 · · Score: 1

      *sigh*

      Another goddamn idiot who doesn't understand the distinction. "Windows" is not inherently generic within the context of talking about an operating system. It is a generic name for an element of said operating system. Trademarking something after the generic name of one of its components does not make the trademark itself generic. On the other hand, a trademark on the generic name for the thing itself is generic.

      --
      "16MB (fuck off, MiB fascists)" - The Mighty Buzzard
    24. Re:It's still different by mangino · · Score: 1

      And where do you buy apps on Android?

      In the "Android Market"

      Can you find a use of App Store prior to the launch of Apple's?

      --
      Mike Mangino
      mmangino@acm.org
    25. Re:It's still different by Anonymous Coward · · Score: 0

      Hey, STOP BEING STUPID ON PURPOSE!.

      Windows, as the name for an operating system or software, is not generic. You are free, at any point you make software, to describe how it uses windows in the context of GUI elements. What you are NOT free to do, and what is NOT generic, is the naming of an operating system or software as "Windows". Prior to Microsoft using the term "Windows" as the name for it's OS or Software, it had never been done before. That's what makes it unique.

      It's why "Microsoft Word" is not considered generic even though every writing application uses "words".

    26. Re:It's still different by mdielmann · · Score: 1

      Shortly gone the way of kleenex. Maybe we should start making an effort to call all the windows in a windowing system (checkbox, textbox, window, etc.) by their more general name in hopes of genericizing that term, too.

      --
      Sure I'm paranoid, but am I paranoid enough?
    27. Re:It's still different by Anonymous Coward · · Score: 0

      IOS? There are apps for cisco routers now? Cool!

    28. Re:It's still different by Theaetetus · · Score: 3, Informative

      Slashdot aside, the rest of the consuming public may not even know that other App Stores exist.

      People keep saying this - but consumers have been buying Android phones at a faster than iPhones, and everyone agrees that trend isn't going to end soon.

      "Everyone" being market analysts. They don't determine whether consumers actually think of "App Store" meaning Nokia, or Motorola, or any of those. If you Google "App Store", the entire first page - except for this news story - is Apple related. On the second page, you get three non-Apple hits, but they're labeled "Shopify App Store," "Samsung Store," and "Chrome Web Store". Flipping through the first five pages, I didn't see anything Android related except for a news story about Amazon's Android Store. Even the Wiki article for "App Store" refers to it as solely meaning Apple's App Store.

    29. Re:It's still different by GizmoToy · · Score: 1

      Of course, when Windows was originally released (and trademarked), it was a window manager that ran on top of the MS-DOS operating system. It didn't grow into a full operating system until later. The first version was released in 1985. Even when the Windows trademark was filed in 1990, it was still running on top of MS-DOS.

      I think you could potentially argue that Windows = Window manager is just as generic as App Store = Application store at the time. It probably depends upon the exact wording of the trademark application, which I can't seem to dig up anywhere, but it's certainly not clear cut enough to go around calling people names over it.

    30. Re:It's still different by Anonymous Coward · · Score: 0

      No they use Market Place. And even if they did Apple had the App Store long before the Android ever did so Apple has the legitimate claim.

      Even thought most people call a photo copier a Xerox machine doesn't not mean that Xerox should lost their trade mark.

    31. Re:It's still different by JesseMcDonald · · Score: 1

      I agree 100% that "app" is just as specific to OS X / iOS as "executable" and "program" are to Windows and Linux, respectively. That is to say, not specific at all—these three terms are perfectly interchangeable and in no way specific to any one operating system. "App" is nothing more or less than shorthand for "application", and "application" is a common term describing any end-user, non-system executable software program, not just those designed for OS X / iOS.

      --
      "The state is that great fiction by which everyone tries to live at the expense of everyone else." - Bastiat
    32. Re:It's still different by Anonymous Coward · · Score: 0

      Except app, as the short form for application, predates NeXTstep's usage (which is where Apple got it from) as well. Exe is also a short form, for executable, but it only saw usage as a word in a very specific context. It never meant the same thing as on OSX, and in fact, NeXTstep apps aren't even files. Plenty of other systems used app as well (such as Psion, Atari, DR-DOS and Cybiko). App is as obvious as program in generic use since long before OSX.
      On top of this, people are so confused about what "app" means on the i-thingys that they keep demanding apps where a bookmark would work better. You know, the thing MS tried to rename "favorite".

    33. Re:It's still different by omnichad · · Score: 1

      The "the" makes all the difference. That makes it a name rather than a generic designation. If Apple wanted to name their store "The App Store," I'd support their defending it, as long as they leave the other guy's like "Bob's App Store" alone.

    34. Re:It's still different by omnichad · · Score: 1

      They don't have a trademark on the word App. That's the only thing that would make a trademark on "app store" even remotely logical.

    35. Re:It's still different by DoomHamster · · Score: 1

      Huh? I've been calling windows and linux apps 'apps' for a very long time (since the 90s) when talking to non-techie sorts...it just feels friendlier than saying 'programs' let alone 'executable'.

    36. Re:It's still different by omnichad · · Score: 1

      I'm with you on that, the "the" makes all the difference. I don't think I would defend "Shoe Store" without the article as worthy of trademark either.

    37. Re:It's still different by mhelander · · Score: 1

      Web apps are not exes.

    38. Re:It's still different by Anonymous Coward · · Score: 0

      You sir, are an idiot.

    39. Re:It's still different by martyros · · Score: 1

      Consider the restaurant "Cafeteria", as well as "The Container Store" and "Staples".

      If a restaurant named "Cafeteria" started suing every school, hospital, or building that advertises "Cafeteria inside", I'd side with the (generic) cafeterias. If Staples started suing every office supply store that advertized sales for staples, I'd side with the office supply stores. If a store called "The Container Store" started suing other stores that said they were a "container store", or started suing the yellow pages for having a category called "Container stores" which listed other businesses that sell containers, I'd side with the yellow pages / other stores.

      In Staple's case, they're using a word related to office suppy stores to describe an office supply stores. If they chose to name their store "Office supply store", and then sued the yellow pages for having an "office supply store" section, I'd side with the yellow pages as well. ("The UPS Store" is different, because UPS is already a trademarked name.)

      --

      TCP: Why the Internet is full of SYN.

    40. Re:It's still different by VortexCortex · · Score: 1

      And where do you buy apps on Android?

      In the "Android Market"

      Actually, I hear plenty of non-tech people rightly referring to the "Android Market" as an "app store"

      "Honey, check out this App I got, it's so cool, I wonder why it's at the bottom of the Android app store?" -- My girlfriend

      You are guilty of being tech-savy yourself, hence you do not realize that even though you call Windows apps Exes, or Linux apps Binaries, many less specific and/or less technical people call any such Application an "App" for short. Likewise, whereas you may call it The Android Marketplace, many people call it an app store in short-hand.

      Can you find a use of App Store prior to the launch of Apple's?

      I can find many previous examples of "App" in reference to Applications.

      Application software, also known as an application or an "app", is computer software designed to help the user to perform singular or multiple related specific tasks.

      I have been to many physical application software stores, such as the "Egghead Software" store. It was one of my favorite brick-and-mortar app stores.

      I don't recall any software vendor being dumb enough to call their store "App Store" -- I posit that their marketing / legal team would have advised them against such a generic name; Hence "Egghead Software" instead of "The App Store".

      Can you find any examples of "Car Dealer" or "Paint Store" or "Stock Investor" businesses? Just because the name isn't already trademarked, doesn't mean in can be trademarked.

      Let us not forget that after the iRiver portable digital audio player came out, Apple created the iPod... At the time I was listening to podcasts (pre-recorded audio episodes) on my iRiver while others consumed such media on their PCs, car-CD players and iPods. Apple then trademarked "podcast" and other iXxx and podXXX names. IMHO, Apple was wrongly allowed to trademark "podcast"; Hell the term was already a menu item of many digital audio players at the time.

      Whereas you (the tech-savy, but not as broadly exposed consumer) see Apple as an innovator, many of us more broadly/deeply versed in technology have heard & commonly used some of the terms Apple decided to trademark years if not decades before Apple decides to trademark them...

      I believe that Apple is in the business of trademarking trending terms and prases... hence the i in iPod, and the entire term podcast...

      TL;DR: Yes, the words are well known, Apple hops on established or emerging trends to seem innovative. Now, Get off my lawn.

    41. Re:It's still different by Draek · · Score: 1

      Yeah, just yesterday my boss was telling me that MS Office was Windows' "killer exe" and that's why we wouldn't migrate to Linux. And later that day, we all laughed and laughed at poor Bob, who said "I wrote a Windows program to help me organize my music yesterday", not realizing his error until we told him "so you wrote Linux software for Windows?".

      Meanwhile, outside of imagination land and back into the real world...

      --
      No problem is insoluble in all conceivable circumstances.
    42. Re:It's still different by Anonymous Coward · · Score: 0

      Obviously apple invented the "app", keep in mind this is nothing like an "application". Nobody could possibly belie...ohhhhhhhh

    43. Re:It's still different by Anonymous Coward · · Score: 0

      App is short for application. A piece of software that runs on a computing device. How is that specific to OS X/iOS?

    44. Re:It's still different by Tetsujin · · Score: 1

      Of course, when Windows was originally released (and trademarked), it was a window manager that ran on top of the MS-DOS operating system. It didn't grow into a full operating system until later. The first version was released in 1985. Even when the Windows trademark was filed in 1990, it was still running on top of MS-DOS.

      I don't think it's an important distinction, really. The question of whether one operating environment runs within another one, whether one is complete without the other, whether memory protection is provided between the two environments, whether there's a distinct API with no overlap - it really has little to do with what defines an "operating system" IMO.

      I see no reason to define "operating system" to mean only something that goes fully end-to-end, from the boot process and the basic functions of resource management, all the way up to the user interface. An operating system is something that facilitates use of the computer, something that sets the standard of how the user interacts with it. Windows did that, even before it cast off the MS-DOS core.

      --
      Bow-ties are cool.
    45. Re:It's still different by exomondo · · Score: 1

      Yes windows is a generic term used in Computers.

      Gah, you people. Hint: it was used before MS existed to ever to GUI forms. MS didn't even use the term windows until what? 80?

      The term does back to 65. 10 years before MS existed.

      Yet you fail to realise that arguing this in the context of 'computers' is either ignorance or being intentionally obtuse. The context is the type of product the trademark is being filed for, in the case of Windows that context is 'Operating Systems' and 'Windows' wasn't a generic term to refer to an 'Operating System'. Is OSX a Windows? No. Is GNU/Linux a Windows? No. Is Irix a Windows? No. Is BSD a Windows? No.

    46. Re:It's still different by chowdahhead · · Score: 1

      Windows as a window manger running on top of MSDOS seems no different than the various window managers that were running on X in the mid to late 80's, like twm. In fact, X is short for X Window System, isn't it.

    47. Re:It's still different by shutdown+-p+now · · Score: 1

      Windows used to call all that stuff "applications" (that's how the OS would usually refer to them - typical example being "application is unresponsive" dialog ~) for ages, and this was shortened to "apps" quite often way before iOS hijacked the term.

      And for something that's really old, I recall when .app used to be FoxBase/FoxPro single-file-packaged applications in DOS.

    48. Re:It's still different by SETIGuy · · Score: 1

      I think you could potentially argue that Windows = Window manager is just as generic as App Store = Application store at the time.

      Bullshit. Microsoft has never sued or to my knowledge threatened to sue to prevent anyone from calling a window manager a window manager. A few examples, Motif Window Manager, Tab Window Manager, "Fill_in_the_blank_with_whatever_f_word_you_like_at_the_time Virtual Window Manager" (fvwm). Window managers abound. But, then again "Windows" is called "Windows" not Window Manager. Nobody confuses the two. Nobody accidentally calls their window manager "Fred's Windows". Similarly, nobody ever utters the sentence "The windows used on Macintosh computers is called MacOS X" because windows is not a generic term for operating system, or even for window manager.

      But used without qualifiers "app store" is very generic. It's a store that sells apps. Nothing connects it with apple or their iDevices. If they had called it "iApp Store" that would be different. If a shoe store named "Shoe Store" tried to sue all other shoe stores, they wouldn't get very far. And the sentence "The app store used by Android devices is called the Google Marketplace" is a perfectly correct use of the term "app store."

    49. Re:It's still different by SETIGuy · · Score: 1

      And where do you buy apps on Android?

      In the "Android Market"

      Yes, you are correct, the app store used by Android devices is called the Android Market. That doesn't stop it from being an app store. Repeat after me. The "Android Market" is an app store. That's what generic means.

    50. Re:It's still different by thefixer(tm) · · Score: 1

      Thank you, only sane reply in this thread.

      Apple started the whole concept of an App, before Apple said "there's an App for that", everyone was using "program" or "application" for nomenclature. Apple coins "App" and everyone wants to be so clever. It's the APPLICATIONS folder on OS X (and 9, and 8, and 7, btw). It's PROGRAMS on Windows, binaries on your Unix fun.

      So why can't you people just go away and sell your products on the "Bin Store" or "Prog Store" where they belong?

    51. Re:It's still different by GizmoToy · · Score: 1

      Yes, exactly. That's why I was thinking the wording of trademark application could be important. Did they explicitly register it in regards to an "operating system"? Or was it the more generic "Computer software" or "Computer application"? The implication I was making was that since Windows was not a full "operating system" on its own at the time of filing, it may be registered as simply software or something to that effect.

      There are certainly some subtleties here that make it unwise to go around calling people idiots, which is all I was really getting at.

    52. Re:It's still different by GizmoToy · · Score: 1

      "Bullshit. Microsoft has never sued or to my knowledge threatened to sue to prevent anyone from calling a window manager a window manager."

      Obviously. Their protected mark is Windows. They can't go after people calling their products window managers. But that doesn't change the fact that of the time of its inception, Windows was a window manager and the App Store was an application store. They're both awfully generic.

      In the same manner, should Apple's trademark be granted, I would hope that names like the "Blackberry Application Store" would be similarly protected, where a "Blackberry App Store" would be in violation.

      But, like I said, I don't know enough about the law or the full text of the trademark filings to make a clear decision one way or the other. I don't think the comparison is completely ludicrous, though.

  14. Origin by thunderdanp · · Score: 1

    I have a hard time seeing how "Windows" is generic. Had Microsoft chosen another word or phrase for their operating system, I don't think I would associate the word "windows" with computers or software. At this point, I think that when someone hears the term "windows" with reference to computers, they immediately recognize it as a computer program, and that "windows" indicates the product comes from Microsoft and no other source.

    1. Re:Origin by gurner · · Score: 2

      http://groups.google.com/groups/search?as_q=windows&as_epq=&as_oq=&as_eq=&num=10&scoring=&lr=&as_sitesearch=&as_qdr=&as_drrb=b&as_mind=1&as_minm=1&as_miny=1981&as_maxd=1&as_maxm=1&as_maxy=1985&as_ugroup=&as_usubject=&as_uauthors=&safe=off

      96,000 'windows' posts before 1985 suggest that many people did associate 'windows' with computers (but not necessarily Microsoft) before the release of MS Windows.

    2. Re:Origin by jrumney · · Score: 1

      Had Microsoft chosen another word or phrase for their operating system, I don't think I would associate the word "windows" with computers or software.

      Kids these days! The word "window" to refer to a framed rectangular area on a computer desktop was in common usage years before Microsoft named their file and program management shell after it.

    3. Re:Origin by CastrTroy · · Score: 2

      The term "Window" when referring the an operating system user interfaced is at least as old as 1980 before windows 1.0 was even released. Microsoft didn't invent the use of the word Windows for describing the type of interface they were using. That term was already in wide use in the computer world before MS even started developing Windows (TM).

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
  15. It's not Windows but "MS Windows" by Vapula · · Score: 4, Informative

    AFAIK, Microsoft got rejected when they tried to register "Windows" as a trademark and went for "MS Windows" and "Microsoft Windows" which both are valid trademarks.

    Apple had trouble with it's name as Apple was used by a record company before... They got through it by agreeing to not sell music... Untile they started iTunes and the whole issue came back...

    "App Store" by itself is a généric name and should not be copyrightable (same for App Market and so on). But Apple can trademark "iTunes" and "Apple App Store" if they want...

    But they'll have trouble enforcing the "App Store" trademark...

    1. Re:It's not Windows but "MS Windows" by LoganDzwon · · Score: 3, Insightful

      nope, they have it. It's very tricky to enforce though. X Windows is fine Lindows is not. see their own site; ie; http://www.microsoft.com/about/legal/en/us/IntellectualProperty/Trademarks/Usage/Windows.aspx "Windows is a registered trademark of Microsoft Corporation in the United States and other countries."

    2. Re:It's not Windows but "MS Windows" by dwightk · · Score: 2

      They got through it by agreeing to not sell music... Untile they started iTunes and the whole issue came back...

      It also came back in the system 7 days when they added Sound Manager. That's why one of the system chimes is named "sosumi"

      http://www.boingboing.net/2005/03/24/early_apple_sound_de.html

      --
      Like anyone can even know that
    3. Re:It's not Windows but "MS Windows" by Anonymous Coward · · Score: 0

      First, that's a myth. The trademark is on Windows. And second, Microsoft never ever refers to themselves as "MS".

    4. Re:It's not Windows but "MS Windows" by Anonymous Coward · · Score: 0

      AFAIK, Microsoft got rejected when they tried to register "Windows" as a trademark and went for "MS Windows" and "Microsoft Windows" which both are valid trademarks.

      Wrong.

      Apple had trouble with it's name as Apple was used by a record company before... They got through it by agreeing to not sell music... Untile they started iTunes and the whole issue came back...

      Irrelevant.

      "App Store" by itself is a generic name and should not be copyrightable (same for App Market and so on). But Apple can trademark "iTunes" and "Apple App Store" if they want... But they'll have trouble enforcing the "App Store" trademark...

      Opinion.
      In what way is this post informative?

    5. Re:It's not Windows but "MS Windows" by Asten · · Score: 1

      Apple's disregard for *other* companies' IP is almost legendary. It amuses me to no end the ego of Jobs and his crew. They cry foul on stupid things like "Swipe to unlock", but have no problem infringing on patents relating to actual cellular radio and antenna technology. The entire industry cross licenses these because Nokia, Motorola, Ericsson, et al all have some key piece of the IP puzzle. You simply cannot legally build a phone without licensing tech from a number of places. Apple, however, is the only major player that thinks they don't have to play the same way. Hence - lawsuits.

    6. Re:It's not Windows but "MS Windows" by basotl · · Score: 1

      But Microsoft lost in court and paid 20 mill for the Lindows name. You are providing proof against yourself in your example. http://en.wikipedia.org/wiki/Microsoft_v._Lindows

      --
      HTC EVO 4G LTE w/ CM 10.2 | NookColor w/ CM 10.2 | Samsung Epic 4G w/ CM 10.1
    7. Re:It's not Windows but "MS Windows" by Anonymous Coward · · Score: 0

      If I recall, Microsoft paid for the Lindows trademark after they were about to lose the case.

    8. Re:It's not Windows but "MS Windows" by geekoid · · Score: 1
      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    9. Re:It's not Windows but "MS Windows" by jsepeta · · Score: 1

      It actually came back way before iTunes and the iPod. When Apple attempted to sell a MIDI interface, Apple Corps had a fit. And a court judgement.

      i think the beatles were assholes.

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    10. Re:It's not Windows but "MS Windows" by Anonymous Coward · · Score: 0

      Lindows is an Operating System but X Windows is not, what's so tricky about it?

    11. Re:It's not Windows but "MS Windows" by jo_ham · · Score: 1

      No, Apple is willing to play by the cross licensing rules - it is *well aware* that it needs to pay to use those patents, and it is also well aware they are covered by RAND terms, so Nokia can't charge $100 to company A and $200 to company B - they have to charge the same amount. This is to prevent deliberately screwing your competition and to avoid cartels forming, and was a condition of the patents being included in the GSM standard.

      Where it gets tricky is exactly what the value is. If it was all done in cash then there would be no problem, but it is often done by exchanging and cross licensing patents as "payment", each of which is assigned a dollar value.

      Apple is contending that Nokia is undervaluing the patents they want in exchange for the GSM stuff (ie, effectively overcharging them compared to other companies that have licensed GSM patents - a no no in RAND deals).

      So, as typical of an Apple bash, you are deliberately twisting this to make it into "Apple won't pay and is just ripping off Nokia" when it is really much closer to "six of one, half a dozen of the other" - the legal battles are designed to determine what the patents that Nokia wants are worth, and whether Apple is being unfairly overcharged for the GSM patents.

      It is *not* about Apple not "playing the same way". They have been trying to "play the same way" but have hit an impasse with Nokia - hence, lawsuit to settle it. That's what lawsuits are for.

    12. Re:It's not Windows but "MS Windows" by Anonymous Coward · · Score: 0

      "Lindows" isn't fine only because they own it. They were on track to *lose* the suit they brought against Lindows, and settled instead for "You give us the trademark, we give you a boatload of cash."

    13. Re:It's not Windows but "MS Windows" by Asten · · Score: 1

      And Motorola, and HTC... That's not the only example - they also went and knowingly infringed upon things like "iPhone", and the aforementioned Apple Records deal - they were explicitly barred from doing anything in the music space, and they launched iTunes. They have a long and illustrious track record of doing what they want, and dealing with the fallout later. It works for them - it's completely unethical in my book, but it seems they get away with it in the end.

    14. Re:It's not Windows but "MS Windows" by Draek · · Score: 1

      You're assuming that Apple is right and Nokia is undervaluing them, rather than Apple purposely overvaluing their own patents' worth in an effort to scam Nokia off their licensing rights.

      --
      No problem is insoluble in all conceivable circumstances.
    15. Re:It's not Windows but "MS Windows" by jo_ham · · Score: 1

      No, I'm not making a judgement call either way - which is why I said explicitly "six of one, half a dozen of the other".

      I have no idea who is "right", just that they two of them can't agree, which is why they are in court over it.

      Apple knows it has to pay - there is no indication from Apple that it wants to "scam off" Nokia - Apple needs to pay what everyone else paid, and will do so. It doesn't want to "get away with anything", but equally it doesn't want to be taken for a ride either, which is specifically what the RAND licensing is supposed to prevent.

      Obviously both companies want to end up with a favourable deal to itself, but Apple is aware what the cost of the GSM patents are - it's the same as everyone else paid.

    16. Re:It's not Windows but "MS Windows" by Draek · · Score: 1

      Apple knows it has to pay - there is no indication from Apple that it wants to "scam off" Nokia - Apple needs to pay what everyone else paid, and will do so. It doesn't want to "get away with anything", but equally it doesn't want to be taken for a ride either, which is specifically what the RAND licensing is supposed to prevent.

      Obviously both companies want to end up with a favourable deal to itself, but Apple is aware what the cost of the GSM patents are - it's the same as everyone else paid.

      Which is exactly what Nokia is asking of them, is it not? they're well aware of the worth of both the GSM patents as well as Apple's, and are asking for a fair trade just as everybody else did before them. There's no indication that the situation is any different from that except, of course, Apple's word for it.

      --
      No problem is insoluble in all conceivable circumstances.
    17. Re:It's not Windows but "MS Windows" by jo_ham · · Score: 1

      Yes, but that's the rub - Nokia have said "we want this, this, this and this" (or whatever it is specifically they are asking for) "we think that adds up to the cost".

      Apple have said "no, we think it's worth more than that, we'll give you this, this and this, less this".

      The two can't agree on the value of the patents Nokia wants to cross license, hence the lawsuit. Apple says one thing, Nokia says another and they can't make a deal without resorting to a lawsuit, which neither really wants since it's expensive.

      I have no idea who is right, but the way this issue is portrayed on /. it's painted like a one-sided "obvious" situation like the SCO madness. It's far from it - it's two companies that can't agree how much some pieces of virtual property are worth in order to settle a debt that Apple owes to Nokia. If Nokia were willing to take cash they could settle it in 5 seconds. The value of the GSM patents is fixed by all the other deals Nokia has cut - what's at issue is what Apple's box of patents is worth and how many it will give over.

      It may turn out that Nokia is right, or it could be Apple. Or more likely, some middle ground as determined by legal wrangling in a courtroom.

    18. Re:It's not Windows but "MS Windows" by F.Ultra · · Score: 1

      Lindows is fine, they did sue Lindows but settled out of court when they where about to loose the verdict. This was a court in Holland if I'm not mistaken.

    19. Re:It's not Windows but "MS Windows" by shutdown+-p+now · · Score: 1

      The difference between Lindows and X Window System (it's not "X Windows", by the way) is that the former is an OS, and so is Windows.

  16. That's stupid by moonbender · · Score: 4, Insightful

    That's stupid. "Windows" may well be generic, but it's a very different situation from "App Store". What does the App Store do? It sells licenses to executables (and implements an infrastructure to that end). Those executables can be referred to by a very small set of words: application, program; others are overly specific (tool, utility, game) or overly technical (executable, binary). The place where one sells things can also be referred to by only a few words: market, store, shop (and those names for physical places are routinely metaphorically extended to refer to virtual places).

    What I'm saying is that the name "App Store" is a fairly accurate description of what the App Store is. It's a natural name for it in the same manner that Red Truck is a natural name for certain kinds of large red vehicles. What's more, it's one of a fairly small set of accurate short names for such things.

    So what about "Windows"? Certainly, the graphical user interface objects you often deal with are also windows. But what does Windows do? Well, it's an operating system, etc. etc. It does not do windows, though, neither is it a window or windows. Maybe it's a windows operating system, a compound noun similar to app store? I guess that'd be a fairly daft (or, possibly, creative) way of referring to an operating system that contains a GUI: in which case it'd be acceptable to refer to OS X as a windows operating system. Doesn't work very well.

    So maybe the Windows trademark is generic since it's derived from a prominent/visible constituent object. But unlike app store, the trademarked name doesn't describe the whole thing. Instead it's is a case of metonomy, arguably a more creative process than compounding two very salient concepts.

    Why yes, I am a linguist. Which I guess makes me quite unqualified to participate in a legal discussion. But sometimes it's fun to talk about these things as if they were bound to reason.

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    Switch back to Slashdot's D1 system.
    1. Re:That's stupid by Nailer235 · · Score: 1, Insightful

      I wish I had more mod points. This post is a great description of why Apple hardly has a trademark and is instead using a generic identifier, whereas "Windows" is a peculiar term that characterizes the software in a non-obvious manner.

    2. Re:That's stupid by Rob+Kaper · · Score: 1

      But what does Windows do? Well, it's an operating system, etc. etc.

      No, the underlying operating system was single-tasking MS-DOS on top of which Windows offered... windows for multi-tasking. Just like the X Windowing System did for UNIX.

    3. Re:That's stupid by betterunixthanunix · · Score: 1

      Not to get nit-picky, but Unix was a multitasking operating system long before X11.

      --
      Palm trees and 8
    4. Re:That's stupid by c · · Score: 2

      > But unlike app store, the trademarked name doesn't describe the whole thing.

      Presently, no. Back when "Windows" was just graphical shell sitting on top of MS-DOS, it wasn't entirely inaccurate to say it was just a window system, conceptually comparable to the X Window System.

      It grew, admittedly. But I wouldn't argue they should have renamed it anymore than I'd suggest iTunes is no longer the correct name for device synchronization software.

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    5. Re:That's stupid by KeithJM · · Score: 1

      Windows is not a description of the OS, it's a description of the UI. The point Apple is making is that it's a description of EVERY modern UI, and it's not one that Microsoft invented. Everyone's heard the story of Xerox's windowed UI, followed closely (in no particular order) by Apple, various Unix/Linux UIs and Microsoft. The generic description of any modern UI is "a collection of windows." You COULD come up with another term for what those boxes on the UI are called, but the term for them was windows long before Microsoft came out with Windows.

    6. Re:That's stupid by Theaetetus · · Score: 1

      So maybe the Windows trademark is generic since it's derived from a prominent/visible constituent object. But unlike app store, the trademarked name doesn't describe the whole thing. Instead it's is a case of metonomy, arguably a more creative process than compounding two very salient concepts.

      Why yes, I am a linguist. Which I guess makes me quite unqualified to participate in a legal discussion. But sometimes it's fun to talk about these things as if they were bound to reason.

      The legal terms you're looking for are "descriptive" vs. "suggestive". They represent different classes of marks, specifically those which need to show acquired distinctiveness, and those which have inherit distinctiveness. "Generic" marks are ones which describe an entire class of products rather than a specific one.
      So, "windows" describe those things you see through, and also describe those things that applications fill with content. But "Windows" is more suggestive than descriptive, since while related, it does a lot more. Other suggestive marks are "Ivory" soap, "No Doze" caffeine pills, etc.
      The "App Store" is not generic, since it describes a specific store rather than any store selling software, so it's at least descriptive. In order to be protectable as a trademark, it must have acquired secondary meaning in the minds of consumers: when they hear "App Store", they must think "Apple".

      And there, I think they have a good shot. On Slashdot, there's a much more sophisticated population who know about the Android store, the Rim job lot, the Palm store, etc., but if you do a survey of people in a mall, they'll probably respond "Apple" if you ask "What computer company makes the "App Store"?"

    7. Re:That's stupid by vuffi_raa · · Score: 1

      It's even a little further than what you are stating - I am sure that MS is bringing up the argument of "prior art" which is to say that the term "app" was used far before apple decided to claim it as a term for it's programs that run on ios, they could pretty keenly parallel it as to if apple would own the rights to "PC" since it put out "power PC's" or that it owns the letter "i" because it attaches it to it's products. The term "store" isn't unique so they can only rely on "app" which has been a common term for years before ios -

    8. Re:That's stupid by Clsid · · Score: 1

      "Instead it's is a case of metonomy" I'm no linguist but I'm pretty sure that's incorrect. That aside, very well written post :), you sure you aren't a guy carrying a Guy Fawkes mask?

    9. Re:That's stupid by omnichad · · Score: 2

      Even then, "Windows" is more of a creative name than "Window System." If they had called it "Window System" and tried to trademark that, they'd have a smaller chance of getting it.

    10. Re:That's stupid by moonbender · · Score: 1

      I had half a post about metonymy written up before I noticed I put an extra "is" in there. I guess that's is what you're referring to, not the metonymy thing.

      Why would I be carrying a Guy Fawkes mask? I assume it's is an Anonymous reference, but what have they got to do with anything? Are superfluous "is" or excessive italics prevalent in their posts, too?

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    11. Re:That's stupid by moonbender · · Score: 1

      Cool, thanks, I had never heard of that distinction. The five terms (fanciful, arbitrary, suggestive, descriptive, generic) make a lot of sense. I agree that suggestive would fit Windows, though I'm not so sure whether App Store can be considered descriptive (as opposed to generic); and even if so, if it's acquired secondary meaning. App Store (as used by Apple) only refers to a single instance of a store selling software, but by a similar argument I could trademark Website to refer to a single instance of a site on the web (namely, my own). In that way, App Store seems almost prototypically generic, like cornflakes or cola or something like that. But maybe I'm missing something regarding the distinction between descriptive and generic.

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    12. Re:That's stupid by zioncat · · Score: 1

      Even then, "Windows" is more of a creative name than "Window System." If they had called it "Window System" and tried to trademark that, they'd have a smaller chance of getting it.

      Even then, "App Store" is more of a creative name than "Application Store." If they had called it "Application Store" and tried to trademark that, they'd have a smaller chance of getting it.

    13. Re:That's stupid by Rob+Kaper · · Score: 1

      True, I should've omited the "for multi-tasking".

  17. The True Windows by psergiu · · Score: 1

    We, the geeks, know that there is only One True Windows System. :)

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    1. Re:The True Windows by LoganDzwon · · Score: 1

      amen!

    2. Re:The True Windows by kevinmenzel · · Score: 0

      You mean the a Window system, rather than a Windows system. Which is the difference. Microsoft's "Windows" trademark does not imply the plural, and in every other context, the "s" at the end of the word absolutely conotes a plural. The difference is between "Is that windows on your computer screen" vs. "Are those windows on your computer screen". You would not have a "windows manager" you have a "window manager" - etc. Yes there are cases where one could confuse the plural for the singular, etc. - but in most cases, "Windows" - plural noun and "Windows" singular noun cannot be confused, and I'm not sure I ever saw "Windows" - a singular noun, reffering to anything other than Microsoft's graphical window-based shell for DOS, and later its OS.

  18. Re:Amazon lost by Kjella · · Score: 2

    BadAnalogyGuy, is that you? Because you say that "truth in advertising" should teach them a lesson about copyright in a trademark case?

    --
    Live today, because you never know what tomorrow brings
  19. seriously, apple, fuck off by Anonymous Coward · · Score: 0

    Try a search for +"app store" -apple. Everyone understands the term in a generic sense to refer to an online store where software applications are sold.

    Meanwhile, nowhere talks of "Windows for Macs" when talking about OS X, or "Windows for Unix" when talking about X Window.

    The term "application" was used to refer to software package on Acorn 32-bit computers since the late '80s. The app directory/folder would start with an exclamation mark/pling (!) to indicate that it wasn't just a regular directory. comp.sys.acorn.apps has existed since as long as I can remember - it was popular back in 1995.

    1. Re:seriously, apple, fuck off by Saint+Stephen · · Score: 1

      Apple - Mac OS X - Windows Compatibility - How Mac works with PCs

      Every new Mac lets you install and run Windows at native speeds, using a built-in utility called Boot Camp.

      http://www.apple.com/macosx/compatibility/

    2. Re:seriously, apple, fuck off by Whalou · · Score: 2

      Try a search for +"app store" -apple. Everyone understands the term in a generic sense to refer to an online store where software applications are sold.

      I'd be curious to see how often 'app store' was used in a generic sense before Apple started using it.

      --
      English is not this .sig mother tongue...
    3. Re:seriously, apple, fuck off by Anonymous Coward · · Score: 0

      I'd be curious to see how often 'app store' was used in a generic sense before Apple started using it.

      Not much, according to Google Trends (unscientific in itself, but useful with other data - maybe):

      http://www.google.com/trends?q=app+store

  20. It's all about context by Anonymous Coward · · Score: 0

    Arn't trademarks contextualised, too?

    So "App Store" in the context is selling applications IS generic.

    But "Windows" in the context of an operating system clearly isn't generic.

  21. Only if it was called "Operating System" by complete+loony · · Score: 1, Insightful

    Apple would have a point only if Microsoft had called their OS "Operating System". Calling their OS "Windows" after a major element of the GUI is more like trademarking a car "Engine" or "Trunk".

    --
    09F91102 no, 455FE104 nope, F190A1E8 uh-uh, 7A5F8A09 that's not it, C87294CE no. Ah! 452F6E403CDF10714E41DFAA257D313F.
    1. Re:Only if it was called "Operating System" by Anonymous Coward · · Score: 0

      You mean like D.O.S....
      Hmm... does/did MS have trademark on Disk Operating System?

    2. Re:Only if it was called "Operating System" by bws111 · · Score: 1

      Highly doubtful, as IBM used DOS in the same context before MS did.

    3. Re:Only if it was called "Operating System" by Shompol · · Score: 2

      Except for the first few years Windows was not an OS!!! Windows was a "windowing add-on". Not to mention they were last on the market to introduce windows. It's more like switching from horse-drawn carriage to automobile and trademarking "Automobile", then going after competitors with infringement lawsuits.

    4. Re:Only if it was called "Operating System" by exomondo · · Score: 1

      Except for the first few years Windows was not an OS!!! Windows was a "windowing add-on".

      But their trademark on the Windows name is in reference to an operating system, not a windowing system.

  22. 'App Store' much less generic than 'Windows' by Dominic · · Score: 0

    Did anyone really use 'App Store' in everyday language before the one on the iPhone? Someone says that they used it internally in their company, but I'd suggest that this was the exception - it was not an everyday term.

    I'm not being pro-Apple here, but their case is actually stronger than the case for 'Windows'. Maybe they're both bad, but Apple's is still stronger. I certainly referred to 'X Windows' (however incorrect that may be!) before I ever saw Microsoft Windows, so is just 'Windows' a valid trademark?

    So people may or may not think that 'app store' is something they said before the iPhone, but the majority of people definitely didn't use it. Also, while I guess it's more likely that people might combine 'app' with the word 'store' in the US, that would never be a natural thing to say in the rest of the world. For example, you'd say 'shop' in the UK, not 'store'. Perhaps 'App Store' is actually far less generic in most of the world than 'Windows' is? Apple should perhaps try to register the trademark in the UK - they'd get far less grief.

    1. Re:'App Store' much less generic than 'Windows' by Rockoon · · Score: 1

      X Windows isnt an operating system and it also doesnt matter what 'the majority of people definitely didnt [do]'

      Windows is a valid trademark because it is not a generic term for an operating system. App Store is not a valid trademark because it IS a generic term for stores that sell applications.

      'Gesture OS' is OK to trademark for an operating system because it is not a generic term for operating systems. Apple is trying to trademark a generic term in the field of business that it is generic.

      --
      "His name was James Damore."
    2. Re:'App Store' much less generic than 'Windows' by Anonymous Coward · · Score: 1

      "it also doesnt matter what 'the majority of people definitely didnt [do]". Actually, it does. Once lots of people use a term generically it's difficult to make it into a trade mark. If nobody uses a name for something until a company launches a product with that name, isn't that worth anything? I'd say that they are entitled to that trade mark.

      If I open a shop selling shoes I doubt I could trademark 'Shoe Shop', but that's because shoes exist and the context of a shop selling them exists. Before the iPhone nobody really said 'app' as anything other than an abbreviation. I believe that mobile 'apps' are no longer considered to be an abbreviation - rather an 'app' is now a particular thing in it's own right (an application for a mobile device with a one-click install on the device itself), largely unconnected with desktop-based applications. Apple 'created' this concept of 'apps' and a 'store' for buying them.

      And you used 'App Store' before the iPhone? Really? In what context? It doesn't matter that it may seem like a 'generic term' in hindsight - anything can do that. Plus as I said before, it could only be 'generic' in the US, hence my suggestion that Apple might want to register it elsewhere.

      "Windows is a valid trademark because it is not a generic term for an operating system", well, that's partly because there's a strong monopoly in operating systems. I don't know if you speak to non-techy people, but (for example) my parents have no idea what an 'operating system' is - they'll refer to pretty much any GUI as 'windows', so it has become generic in the mind of most of the population.

      Again, I'm no Apple apologist and I'm not a great fan of legal nonsense, but in this case I side with Apple. Microsoft started this back in the day, and they'll just have to put up with other companies doing the same thing and using them as a precedent.

    3. Re:'App Store' much less generic than 'Windows' by Dominic · · Score: 1

      That was me. God knows what's up with the Slashdot commenting system these days, but I seem to randomly post as anonymous (when it manages to post at all)...

    4. Re:'App Store' much less generic than 'Windows' by Culture20 · · Score: 1

      Did anyone really use 'App Store' in everyday language before the one on the iPhone?

      Doesn't matter if anyone used the exact term (someone did, although "store" meant "storage bin" in his case, not "shoppe"), what really matters is if the words are generic for the context. I can't trademark "Broccoli Farm" if my company is a farm that produces broccoli. I could if it were a computer game about a broccoli farm. "App store" is a store for apps (both a repository and a place of purchase). App has been a common term for Application for as long as Apple has been popular, and they didn't coin the term. So, a store that sells apps can't trademark "App Store", let alone App. It would be like McDonalds trademarking Hamburger Restaurant or just Hamburger.

    5. Re:'App Store' much less generic than 'Windows' by Rockoon · · Score: 1

      Actually, it does. Once lots of people use a term generically it's difficult to make it into a trade mark.

      ..which has nothing to do with what people do not do.

      If people do not refer to Walmart as "Discount Store" that does not mean that someone can come along and trademark "Discount Store" for their store that offers big discounts.

      What people do not do has no bearing.

      As for the rest of it.. I guess "Gas Station" is OK to trademark because "Gas" is just an abbreviation.

      --
      "His name was James Damore."
    6. Re:'App Store' much less generic than 'Windows' by geekoid · · Score: 1

      As if windows was an operating system. It's wasn't.

      Was App Store use by the general public before July 17, 2008?

      I don't remember it being used, I've I've been doing this shit for over 30 years.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    7. Re:'App Store' much less generic than 'Windows' by Shompol · · Score: 1

      X Windows isnt an operating system

      Windows 3.1 wasn't either. Only much later did they merge the windows GUI with DOS (which is an operating system). It's not a big deal now, 20 years later, but it was back then, when people called the graphical thing a with generic term "windows" (yes, it used to be generic).

      Things you get away with when you havea monopoly and deep deep pockets...

    8. Re:'App Store' much less generic than 'Windows' by Rockoon · · Score: 1

      Was App Store use by the general public before July 17, 2008?

      "App" was. End of story.

      --
      "His name was James Damore."
    9. Re:'App Store' much less generic than 'Windows' by Draek · · Score: 1

      So people may or may not think that 'app store' is something they said before the iPhone, but the majority of people definitely didn't use it.

      But they did use X Windows?

      Not being pro-Apple there, sure. You really should've thought your argument through.

      --
      No problem is insoluble in all conceivable circumstances.
    10. Re:'App Store' much less generic than 'Windows' by Tetsujin · · Score: 1

      X Windows isnt an operating system

      Windows 3.1 wasn't either.

      It seems a silly distinction. Windows facilitates the use of the machine and its resources. It sets the standard for how users interact with the machine, how communication happens between processes, and so on. That it (in its old versions) was not a complete end-to-end operating system is irrelevant to the question of whether it [i]was[/i] an operating system.

      --
      Bow-ties are cool.
  23. Re:Amazon lost by Anonymous Coward · · Score: 1

    No, BadAnalogyGuy is a promising Mensa compared to commodore6502

  24. Sorry, but... by Anonymous Coward · · Score: 0

    Let me get this right: According to Apple, "Windows" is a generic term but "Apple" is not?

  25. But Microsoft lost a Windows trademark claim by snaggen · · Score: 1

    Windows tried to sue Lindows for violation of their trademark, but the court said that Windows was a generic term and the trademark only were valid for "Microsoft Windows". So, yes! Windows is generic, but I guess that was not their only defense....

    1. Re:But Microsoft lost a Windows trademark claim by LoganDzwon · · Score: 1

      Actually they settled out of court. Microsoft bought the Lindows mark for $20 million.

    2. Re:But Microsoft lost a Windows trademark claim by geekoid · · Score: 1

      Who spreads these lies? Windows is a live trademark owned by MS since 1987.

      look it up:
      http://tess2.uspto.gov/bin/gate.exe?f=tess&state=4004:3u1oas.1.1

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  26. nonsense by matushorvath · · Score: 1, Insightful

    Nonsense, when you say "windows" in the OS context, you always mean Microsoft Windows. The term has not become generic, that would mean that people use "windows" to refer to OS that is not in fact Microsoft Windows. On the other hand, you could easily say "app store" and mean the android application repository. The term has not even become generic, it has always been generic. It never exclusively referred to Apple app store.

    1. Re:nonsense by Theaetetus · · Score: 2

      Nonsense, when you say "windows" in the OS context, you always mean Microsoft Windows. The term has not become generic, that would mean that people use "windows" to refer to OS that is not in fact Microsoft Windows. On the other hand, you could easily say "app store" and mean the android application repository. The term has not even become generic, it has always been generic. It never exclusively referred to Apple app store.

      Not so... The Apple App Store came out prior to the Android store, and prior direct-to-phone software stores had other names, like that Verizon abortion, VCast.

    2. Re:nonsense by geekoid · · Score: 2

      I do, and many of my colleagues have used windows in the OS context to refer to Star, X Windows. In fact, when MS started using the term windows as a specific description everyone in the u=industry thought they were nuts and where going to use it because ANY OS that displayed a canvas was referred to was windows.

      And that, my friends, is what happens when computer people make legal statements in areas that know nothing about. Often wrong, and based on ignorance.

      It ONLY referred to the Apple store in 1987, when it was filed.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    3. Re:nonsense by Shompol · · Score: 1
      You have been mentally conditioned by a monopoly with deep pockets to associate "windows" with their brainchild. Think about it, they were the last ones to introduce a windowing graphical interface.... and called it windows? Do you honestly believe that no one used the term "windows" before they trademarked it? The windows-base gui already long existed on Amiga, Mac, and ah, yes X-Windows.

      So if I were to bribe/pressure trademark office to give me a trademark for Automobile, 20 years from now people will say "Nonsense, when you say "automobile" in the car context, you always mean Shompol's Discount Used Auto"

    4. Re:nonsense by matushorvath · · Score: 1

      There is a difference between being *called* windows and *having* windows. Yes, of course window-based system existed before microsoft copied them. But here we are concerned only with the name. (And no, if one says "windows" he never means the x-window system, and it never was so. It was "X" or "X-Windows" or "X-Window", never "windows".)

  27. Can both of them lose? by dkleinsc · · Score: 2

    Please? There's a reason why you can't place a trademark on normal everyday words as "intellectual property".

    --
    I am officially gone from /. Long live http://www.soylentnews.com/
    1. Re:Can both of them lose? by Theaetetus · · Score: 1

      Please? There's a reason why you can't place a trademark on normal everyday words as "intellectual property".

      Like apple, ford, bud, coke, slash & dot, ivory, dawn, tide, burger & king, warcraft, etc.?

      There are several categories to describe marks: fanciful (non-words like 'xanex', 'aptiva', 'cisco', etc.), arbitrary (words that have no relation to the product, like 'apple' for computers or 'dawn' for soap or 'ford' for cars), suggestive (words that suggest the product, such as 'ivory' for very pure white soap), descriptive (words that do describe the product, like the war-simulator games 'warcraft', the game "Oregon Trail", or "The Ancient Art of War At Sea"), and generic (words that describe an entire class of products but not a specific one, like "apple" to describe a type of fruit, "dawn" to describe a time of day, or "ford" to describe what you do after caulking your wagon). Now, you're right - you can't claim trademark rights on the normal everyday words... when used as generics. But those same words can be non-generic. They can be descriptive, suggestive, or as I use here in my examples, arbitrary. Those are all protectable.

      So the question here is "is 'App Store' a generic term referring to a class of stores, or is it at least descriptive and refers to Apple's store?"

    2. Re:Can both of them lose? by Anonymous Coward · · Score: 0

      > There's a reason why you can't place a trademark on normal everyday words as "intellectual property".

      Shouldn't. Sadly, they can, but shouldn't be able to.

      And I agree with you: I'd be happy if they could both lose.

    3. Re:Can both of them lose? by Anonymous Coward · · Score: 0

      Oh really? Like Normal? "Word" has been trademarked by Microsoft as well (it doesn't matter if the actual trademark is 'Microsoft Word', unless it will allow the use of LibreOffice Word).

  28. Re:That Microsoft Icon by Anonymous Coward · · Score: 0

    Wahhh,Wahhhh,wA...wa....WAHHHHHHHH!

    Big Baby.

  29. Apple is a fruit or a TM ? by Anonymous Coward · · Score: 0

    Apple is a fruit or a Trade Mark ?

  30. Wrong. So wrong. by Anonymous Coward · · Score: 4, Informative

    They lost in the English speaking world, shopped around until in Finland, they won (because those glass holes in walls you look through aren't called windows in finland).

    At that point, Lindows sold their name to Microsoft and changed to Linspire because MS could have sued in Finnish courts and since they don't make much money off it, it would cost them their company to continue. Since prosecution would cost Microsoft some pocket change, they used it to buy the trademark and end it.

  31. rename it by Charliemopps · · Score: 2

    My vendor had no problem just using a different name for their store and don't have a problem with people finding it. They call their store "Warez"

  32. The big difference... by lilfields · · Score: 2

    The huge difference is that Microsoft doesn't actually sell actual windows, they sell software. Just like Apple doesn't actually sell apples they sell computers. An App Store sells apps...that's the difference here. If Windows were the brand of actual windows it wouldn't be a trademark because it would be too generic. This is really a really stupid argument.

    1. Re:The big difference... by Anonymous Coward · · Score: 1

      However, Staples does sell staples, and The Container Store sells containers. Somehow, these are trademarked and there has been no uproar about how generic they are.

    2. Re:The big difference... by Anonymous Coward · · Score: 0

      The huge difference is that Microsoft doesn't actually sell actual windows, they sell software. Just like Apple doesn't actually sell apples they sell computers. An App Store sells apps...that's the difference here. If Windows were the brand of actual windows it wouldn't be a trademark because it would be too generic. This is really a really stupid argument.

      Wait a second, the apps store sells apps?! I call shenanigans! I've never seen appetizers for sale in the apps store. Now I'm hungry and don't know where to go...

  33. Why I can't stand trademarks by aaaaaaargh! · · Score: 1

    With trademarks we get such great company, product, and website names as (compiled from the web):

    Doostang, Twubs, Ftags, Blews, Opodo, Putacart, Plurk, Flickr, Cuil, Awind, Twitter, Flizo, Fluidux, Exaact, Galxz, Linqto, Tilili, or E-On

    This alone should be reason enough to stop this idiotic legislation and get rid of trademarks altogether. Seriously, please stop this madness! These name abominations hurt everyone's eyes and ears.

    1. Re:Why I can't stand trademarks by bws111 · · Score: 1

      If there were no trademarks, how would you ever know what you are buying? Anyone could slap together a phone and call it an Apple iPhone. Every car could be a BMW. Every refrigerator a GE.

    2. Re:Why I can't stand trademarks by JesseMcDonald · · Score: 1

      Even without trademarks there would still be the question of deliberate deception to sell a product, i.e. fraud. If the name "Apple iPhone" denotes a specific brand of phone, and you try to sell something else under that name hoping to deceive potential buyers (and succeed), then the sales contract is void due to lack of "meeting of the minds" and you owe them their money back, plus further compensation for the trouble you caused them.

      The difference is that fraud is a matter between buyers and sellers, while trademark infringement is considered a matter between the user of the trademark and the trademark's "owner". However, trademark infringement is not necessarily fraud, and even in the cases where it is, the harm result not to the "owner" of the trademark but rather to the defrauded buyer(s). Ergo, trademarks have the potential to create harm where none would otherwise exist, and in the event of actual harm award damages to the wrong party.

      --
      "The state is that great fiction by which everyone tries to live at the expense of everyone else." - Bastiat
    3. Re:Why I can't stand trademarks by bws111 · · Score: 1

      How would it be fraud? The only reason that "Apple iPhone" denotes a specific brand is because there is a trademark on it. That is the whole point of trademarks. Without trademark protection the words "Apple iPhone" mean absolutely nothing. If the words don't mean anything then there can be no fraud.

    4. Re:Why I can't stand trademarks by JesseMcDonald · · Score: 1

      How would it be fraud? ... Without trademark protection the words "Apple iPhone" mean absolutely nothing.

      Are you seriously suggesting that words and phrases (and thus language in general) cannot have any meaning apart from trademarks? The term "water" is not a trademark, but selling someone "water" (or even "Water(TM)") which is actually ammonia is still fraud. Trademarks grant one exclusive control over the commercial definition of a term, but they don't actually define it; for the question of fraud, the definitions that matter are those which exist within the minds of the parties to the contract. If these definitions are not substantially similar then the contract is void, as there was no real agreement on the terms—and if one party deliberately contributed to that state in order to gain another party's agreement to the contract then they have committed fraud.

      In more concrete terms, if you know that potential customers will associate the phrase "Apple iPhone" with a certain device, and you tell them that they will be receiving an "Apple iPhone" in exchange for their money, but supply some other device instead, then you are committing fraud: what you actually meant and what you intended for them to understand are clearly not the same, ergo there is no meeting of the minds, ergo the contract is void. As the misunderstanding was a deliberate result of your actions, you additionally owe your customer(s) restitution for any harm which may have resulted from your deception.

      --
      "The state is that great fiction by which everyone tries to live at the expense of everyone else." - Bastiat
    5. Re:Why I can't stand trademarks by bws111 · · Score: 2

      No, I did not suggest that words don't have meaning apart from trademarks. However, the words 'Apple iPhone' do NOT have meaning apart from trademarks (well, Apple does, but it means a piece of fruit). The only way anybody has any expectation of what an 'Apple iPhone' is is because it is a BRAND (ie trademarked). In the absence of trademarks and hence branding Apple is just another generic term for 'consumer electronics manufacturer' and iPhone is just another generic term for smart phone. Take the word 'aspirin'. What does it mean? Does it say anything about who manufactured it? It used to be a trademarked term for pain reliever sold by Bayer. Ever hear of anyone being sued for fraud for selling something other than the Bayer product as aspirin (since the trademark was lost)? If I sell you a thermos bottle are you going to sue me if it wasn't made by Thermos GMBH? What you are suggesting is that through 'common use' it becomes obvious who the manufacturer is, when in reality exactly the opposite happens.

    6. Re:Why I can't stand trademarks by JesseMcDonald · · Score: 1

      The only way anybody has any expectation of what an 'Apple iPhone' is is because it is a BRAND (ie trademarked).

      Because it is a brand, yes. Not because of trademarks. It's easy to see how you came to confuse the two, as brand names are generally trademarked, but the two are not the same. One can establish brand identity—association in the public's mind between a particular word or phrase and a specific manufacturer or product—without the artificial exclusivity of a trademark. Take personal names, for example; I doubt you've gone to the trouble of trademarking your name, and yet it still identifies you, not just "a person". If someone just happens to have the same name as you they are free to use it, but if they take advantage of the similarities in your names to misrepresent themselves as you for the purpose of inducing someone else to enter into a contract, perhaps to take out a loan in your name, then they are committing fraud.

      In the same way, if a business chooses to go by the name "Apple", and over time the term "Apple" becomes known in their field as a reference to their business, and someone else comes along and uses the term to deceptively misrepresent themselves as the original business, then they would be committing fraud.

      Take the word 'aspirin'. What does it mean?

      This is actually a good example. As you pointed out, the term "aspirin" is no longer trademarked. Anyone can use it. However, it still has a specific meaning: the chemical which was the active ingredient in the original Bayer medicine of the same name. It would be fraud to attempt to sell a medicine as "aspirin" which was not based on that ingredient. If you knew that describing your product simply as "aspirin" would lead potential buyers to expect an aspirin-based medicine produced by Bayer, and yet described your own product that way with deliberate intent to mislead, you would be committing fraud. On the other hand, if potential buyers of "aspirin" only expect an aspirin-based medicine, such as the product you provide, and not necessarily the one produced by Bayer, then no fraud has occurred.

      Through frequent association with a particular attribute ("common use") it becomes obvious what buyers expect when they hear a certain word or phrase used to describe a product, and it is fraudulent to knowingly use that word or phrase to deceive your customers regarding the nature of your product. It need not be specific to a particular manufacturer, and terms which once referred to a specific brand can mutate over time to refer to an entire category of products—or vice-versa. That is simply the nature of language. What matters is the association the term holds for your potential customers, and whether you are using it to accurately describe your product from their point-of-view or using your knowledge of that association in an attempt to deceive them.

      --
      "The state is that great fiction by which everyone tries to live at the expense of everyone else." - Bastiat
    7. Re:Why I can't stand trademarks by bws111 · · Score: 2

      I don't know if you are trolling or really believe the crap you are saying, but none of it makes any sense. First, I challenge you to name a single thing that, "in the public's mind" is associated with a specific manufacturer or product WITHOUT trademark protection. None of this 'it could happen' bullshit, actual examples. In the real word exactly the opposite happens - no trademark protection means what was formerly associated with a manufacturer is now just a generic term for a type of product regardless of manufacturer.

      Next, no, your personal name does not identify you. It is just something that is used by those who know you to refer to you. If your name alone actually means something to the public at large you are a celebrity and have probably trademarked your name in the particular field you are in. Your actual 'brand' is more likely your SSN or similar, and guess what - your 'brand' is also protected by law.

      Yes, the term 'aspirin' now refers to a particular drug. However, not all aspirin is the same - there are different coatings, etc. How do you know which you are purchasing? Easy - they still put trademarks (Anacin, Bayer, Excedrin, etc) on them. The only items marked simply 'aspirin' are generics. If all you want is a generic that is OK. If you want the product from a specific manufacturer for some reason you go by the trademarked name.

      Lastly, your point about fraud is just plain stupid. Basically your argument is 'we don't need laws making it illegal to use someone else's brand, because using someone else's brand is illegal'. That is circular logic at it's finest.

  34. Re:Amazon lost by Targon · · Score: 1

    It all comes down to use of the word, not about if a word can be used or not. Apple can not name a PRODUCT "Windows", yet it can use the term "windows" when talking about a GUI element. On the flip side, an "Application Store", or "App Store" should be seen as a generic term for anywhere you can buy applications. There is no real competition here, since the APPLE App store does not offer products for other platforms, the Android "app store" would be for Android devices, etc. App store is really a convenient label, so it shouldn't be something that can be trademarked...the next thing you know, they might try to trademark the name "store".

    We are also not talking about a product that is sold here, or a company name. The Apple App store is there as a supporting element of Apple products, in the same way that any other "non-competing" app store for other platforms is there to support that given platform. Is there anything really unique about the Apple App Store since no competing sources of applications are even allowed on the iDevices?

  35. Re:Amazon lost by Otter+Popinski · · Score: 1

    How far of a leap is it to say that application is just a longer form of app so it's also covered under trademark.

    Surely Apple would object to other shortened forms of "application" as well. Can you imagine an "appl store"?

  36. Re:fail by oh_my_080980980 · · Score: 0

    Why? It states EXACTLY what is in the article:

    "Having itself faced a decades-long genericness challenge to its claimed WINDOWS mark, Microsoft should be well aware that the focus in evaluating genericness is on the mark as a whole and requires a fact-intensive assessment of the primary significance of the term to a substantial majority of the relevant public," says Apple in the filing. "Yet, Microsoft, missing the forest for the trees, does not base its motion on a comprehensive evaluation of how the relevant public understands the term APP STORE as a whole."

    Reading is fundamental.....

    And....Oh Snap!

  37. "App Store" = "Operating System"... not "Windows" by djpretzel · · Score: 1

    "Windows" makes sense as a trademark for an OPERATING SYSTEM because it is not particularly generic or obvious; yes, modern GUIs have "windows," and if they were trying to enforce that term outside the boundaries of OS names, it would be more problematic, but it's not the same as "App Store".

    The functional trademark equivalent of "App Store" for an OS would be trademarking the phrase "Operating System".

    Apple should lose.

    I have a Macbook Pro, an iPod, an iPad, and 5 PCs.

  38. Apple by kikito · · Score: 1

    Apple. You hardly can get more generic than that.

    1. Re:Apple by geekoid · · Score: 1

      How many non Apple computer do you call Apple?

      Context.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    2. Re:Apple by kikito · · Score: 1

      Why are you asking me that? Did you intend to replace "Context" with some actual context and forgot?

  39. Re:Amazon lost by hyartep · · Score: 2

    omg! of course it's copyrighted by apple.
    everybody knows "app" comes from "apple".
    as in apple store -> app store ... ... so every app developer should pay 30% to apple! ;-)

  40. And Apple is generic too! by Anonymous Coward · · Score: 0

    So suck it!

  41. You need to look at that by Kupfernigk · · Score: 4, Informative
    Interestingly, Microsoft has been unable to trademark "SQL Server" as a trademark for an SQL server!

    Their mark applies to

    computer programs for distributed relational database management and development and user manuals sold as a unit

    . In other words, it only applies to the "boxed product". I can still tell you that "Apache Derby is an SQL Server" because I am referring to a downloadable program, not a saleable functional complete product with manuals.

    I think this shows you why lawyers and patent agents get paid according to the amount of weasel in their heredity. Clearly someone at Microsoft demanded that SQL Server get trademarked, and the scope got narrowed and narrowed until at last the USPTO rolled over.

    Me, I always refer to it as "Microsoft ess queue el server 2008" because i won't play those silly games. As for people who call it "sequel", they need to get off my (IBM-coloured) lawn, because I can remember SEQL!

    --
    From scarped cliff or quarried stone she cries "A thousand types are gone, I care for nothing, no not one."
    1. Re:You need to look at that by gurner · · Score: 1

      If I had mod points I'd mod you right up - I'd not realised.

      Personally, I make a point of calling our SQL Server boxes 'Microsoft SQL Server servers', but I'm twisted like that. (their appropriation of 'SQL' is just one of the ways I can't stand that company...)

    2. Re:You need to look at that by Dragonslicer · · Score: 1

      Me, I always refer to it as "Microsoft ess queue el server 2008" because i won't play those silly games. As for people who call it "sequel", they need to get off my (IBM-coloured) lawn, because I can remember SEQL!

      I'm the exact opposite. I call it "Sequel Server" to differentiate it from real SQL databases like Postgres.

    3. Re:You need to look at that by orkysoft · · Score: 1

      I call it a squirrel.

      --

      I suffer from attention surplus disorder.
    4. Re:You need to look at that by Samantha+Wright · · Score: 1

      Since you decided to throw a 'friend' status at me, I feel I should counter-pedantically point out that it was SEQUEL, not SEQL, and evolved into SQL as we have it today.

      --
      Bio questions? Ask me to start a Q&A journal. Computer analogies available for most topics!
  42. Re:Amazon lost by Dragonslicer · · Score: 2

    How far of a leap is it to say that application is just a longer form of app so it's also covered under trademark. No more application developers unless you want to be sued.

    A huge leap. Their trademark isn't on "App" or "Application", but on "App Store", and only in that specific field.

  43. Re:Amazon lost by Anonymous Coward · · Score: 0

    "Application" is the only thing that has ever popped into my head when i have heard "App".

  44. Re:That Microsoft Icon by hairyfeet · · Score: 1

    That is why I say my idea for a MSFT icon would be much more appropriate: Picture Ballmer sticking his tongue out with an "I Heart Apple!" beanie on. In one stroke you've captured Ballmer's undignified CEO style and MSFT's "Me too!" attitude that seems to be the SOP since Ballmer took the reins, see Zune and Kin for examples.

    As for TFA, give me a break. MSFT doesn't own Windows they own "Microsoft Windows" same as Apple should be allowed to own the "Apple App Store" but not the word app which is simply application shortened. Hell it isn't even like an app store is a new idea, as Linux had Click N' Run for ages. If Apple wants to claim Apple App Store fine and dandy, but app? Give me a break!

    And before someone brings up the Lindows case let me point out that Lindows was putting out a Linux distro that was aping the Windows UI while calling itself a name close enough your average Joe could have been confused if he saw it at the Best Buy. In that one you had a company that was basing their business on confusion with another product, on this you have a concept that has been around forever. Just because you call an application an "app" doesn't magically change it into anything but just another application, sorry Apple.

    --
    ACs don't waste your time replying, your posts are never seen by me.
  45. Hmm by Anonymous Coward · · Score: 0

    Apples have been around longer than windows. So Apple should have to give up all it's Apple trademarks too, right?

  46. Re:Amazon lost by ehrichweiss · · Score: 1

    Actually until 30 seconds ago, I thought App=Application(as I well should), not apple.

    --
    0x09F911029D74E35BD84156C5635688C0
  47. If you create a program called Bindows by Anonymous Coward · · Score: 0

    If you create a program called Bindows, you're infringing. If you create a program called X Windows you're infringing. windows are generic. A window on the mind of the artist. A window on the past. A window into the future. Not actual windows. But a view onto something else.

    Just like your application is a view on the data within it.

    1. Re:If you create a program called Bindows by omnichad · · Score: 1

      Yeah, if you create Bindows, you're infringing, but Lindows changed their name only after Microsoft settled with them.

  48. All this while by niBee · · Score: 1

    and here I thought the term App Store is short for Apple Store

  49. Re:Amazon lost by Anonymous Coward · · Score: 0

    Or commodore64_love, or any of his other accounts. Starting to think he's the new twitter. Although at least he was moderately entertaining. This tool's just stupid.

  50. Hey mister linguist by Anonymous Coward · · Score: 0

    Since metonomy neither is nor does metonymy, though probably could be a perfunctory version of the it in question, you might probably be able to do a trademark thing on it.

    Why yes, I am a spherical being. Though I have no idea what these words mean.

  51. Fap Fap Fap by Anonymous Coward · · Score: 0

    That is the sound that lawyers make when they read the latest news out of Apple and Microsoft. These two companies are quickly transforming from technology companies to lawsuit companies.

    Hey you IDIOTS, why don't you all get back to inventing shit instead of suing anyone and everyone who compete with you?

  52. Careful Microsoft... by advocate_one · · Score: 1

    people who live in "glass houses" shouldn't throw stones... you may get what you wish for in your challenge to Apple's trademark, but lose the trademark for "Windows" when someone else challenges you using the exact same point of law... we all know you run to settle when losing, but how long can you keep settling?

    --
    Donald 'Duck' Dunn: We had a band powerful enough to turn goat piss into gasoline.
  53. A&M by theBully · · Score: 1

    Microsoft would win a lot more if they would focus their criticism on what a huge, customer locking, proprietary, collection of garbage the App Store is rather than the trademark.

    Apple would probably gain a bit more if they did not run a forever campaign that identifies the concept of PC with Windows as if Linux, Unix, BSD, Solaris (I do know that Mac is some sort of BSD descendant, and that BSD, Linux and Solaris have a lot of commonalities with Unix as well, just in case someone was wondering). It almost seems as their trying to help Microsoft be the only other option in everybody's mind.

  54. Just rename Apple to App! by Anonymous Coward · · Score: 0

    Then everything falls neatly in place!

  55. X Window System by Anonymous Coward · · Score: 0

    It's not called X Windows System, you're the freetards, you should be the ones saying it right.

  56. Re:Amazon lost by omnichad · · Score: 1

    The only issue at hand is whether or not "app store" is a generic phrase. Microsoft claims yes. Apple claims no.

    It's more generic than "Windows." If Microsoft named their product "MIcrosoft Operating System," they probably wouldn't have much chance of getting a trademark either. Despite that "Windows" is a generic word, it's certainly not normally used to represent operating systems.

  57. Re:Amazon lost by mr100percent · · Score: 1

    How is it more generic than Windows? Despite the existence of app marketplaces such as Steam before it, that term "App Store" was not in the public existence. Apple created their App Store and started marketing it as such, where nobody else did with a similiar name beforehand. They're legally in the right for this one.

  58. Re:Amazon lost by justin12345 · · Score: 1

    Technically Microsoft doesn't own the trademark on "Windows", they own "Microsoft Windows". The "Microsoft" bit makes it non-generic. Apple could theoretically call their next OS "Apple Windows", though depending on the judge's opinion they might still be successfully sued.

    I agree Apple shouldn't be able to trademark "App Store" only "Apple App Store". It quite ballsy of them to even try to trademark "App Store". "Apple Inc." is about the most generic name for a corporation I can think of. It's like they are a moving company trying to make sure their listing is first in the phone book. Maybe the successful shortening of their name from "Apple Computer Inc." to "Apple Inc." has emboldened them.

    --
    Cool art gallery, if you're into that sort of thing.
  59. Re:Amazon lost by omnichad · · Score: 1

    I'm not saying it's not trademarkable. I'm saying it's more generic than Windows. Both the words "app" and "store" have pretty well established meaning. Combining the two words and saying nobody ever called it quite that before is not as unique as naming your whole product after a single UI convention.

  60. Re:Amazon lost by Anonymous Coward · · Score: 0

    If "Apple Inc" is the most generic name for a corporation you can think of, then you must not do a lot of thinking.

  61. Re:Amazon lost by mr100percent · · Score: 1

    That's silly logic. I've heard the term "Hot Jobs" used before Hotjobs.com took it, but that's still a good trademark.

    Facebook is a pretty generic name, I had a physical facebook in college, but it's a valid trademark today.

  62. Re:Amazon lost by omnichad · · Score: 1

    I'm not talking about mashing up words or finding new applications of terms. Where do you buy tools? At the hardware store. Where do you buy groceries? At the grocery store. Where do you buy apps? At the app store.
     
    For Apple to successfully defend their trademark, they really need a trademark on "App." Without that, anyone using "app store" (lowercase) to refer to their app markets should be left alone.

  63. Re:Amazon lost by Anonymous Coward · · Score: 0

    ~whoosh~

  64. no its not. by mshenrick · · Score: 1

    no its not. or at least microsoft dont sue people who say window manager

  65. Re:Amazon lost by mr100percent · · Score: 1

    No they don't. Apple isn't arguing they have a trademark on "App." Hence the existence of App World, App Market, App Bodega (yeah that's a real one), etc. by competitors.

    By your reasoning, Apple's new combination of terms in the marketplace is associated with Apple by the public and thus is trademarkable.

    How come nobody has compared this to Heinz yet? They didn't invent Ketchup itself.

  66. Re:Amazon lost by omnichad · · Score: 1

    Where did I reason that apple's combination of terms is associated with Apple by the public?

  67. It's not "Mircosoft Windows" it's just "Windows" by mosb1000 · · Score: 1

    No, Microsoft does have a trademark on "Windows".

    Windows is a registered trademark of Microsoft Corporation in the United States and other countries.

  68. Re:Amazon lost by justin12345 · · Score: 1

    I meant in the legal sense. My great grandfather owned a company called "Standard Electrical Company", that's pretty generic, but not so generic that he was having legal difficulties from "Standard Oil". Had his company just been called "Standard Inc.", a much better case could be made that it would be legally generic. Apple Inc. is the same way. Is it Apple Computer, Apple Records, Apple Hauling and Waste Disposal? There is legal precedent for generic names, but it tilts the playing field toward large businesses, which I'm uncomfortable with.

    --
    Cool art gallery, if you're into that sort of thing.
  69. Re:That Microsoft Icon by thetoadwarrior · · Score: 1

    Aren't you getting tired of sucking MS penis by now?

  70. Types of Marks by cdecoro · · Score: 2

    It would help to have a bit of trademark law primer to understand the issue here. A "trademark" is a "mark" (a name or graphic, etc.) that is used in commerce to identify the source of a product. There are five types of marks: fanciful, arbitrary, suggestive, descriptive, and generic.

    A fanciful mark is one that has no prior meaning, and thus usually is a made-up word. (e.g. Kodak, Verizon, Slashdot)

    An arbitrary mark is a word with existing meaning but is arbitrarily connected to the product which it labels. So therefore "Apple" is arbitrary when it is used to describe a manufacturer of computers, but not when used to describe an apple farmer.

    A suggestive mark is one that *suggests* a quality or feature of the product, but does not describe it directly. Courts usually describe such a mark as requiring a "step of imagination" to get from the mark to the product. Examples include "Coppertone" for suntanning lotion, or "Playboy," or "Home Depot," or "SourceForge."

    A descriptive mark is one that directly describes a quality or feature of the product: "International Business Machines," "American Telephone and Telegraph"

    Finally, generic marks are those that merely describe the general class of which the product is a member: "corn flakes," "raisin bran," etc.

    Fanciful, arbitrary and suggestive marks are considered "inherently distinctive." They can be registered as-is (subject to minor restrictions, like being used in commerce), and immediately grant their owner the right to prevent others from using that mark in commerce. (To be clear, it does not prevent other people from using it for non-commerce purposes, nor does it prevent "nominative" use, where the other party is using it to describe the trademark owner's actual product -- as in, "our service is better than Verizon's")

    On the opposite extreme, generic marks are never protected. The middle ground is for descriptive marks, which have to have acquired "secondary meaning" before they can be protected. This means that, despite its lack of inherent distinctiveness, the public must have come to associate that mark with the source. For example, when someone sees "IBM" on a computer they have a very specific idea of the company that produced that product.

    The question, it would seem, is whether "App Store" is descriptive or generic, and if descriptive, has it acquired secondary meaning? It seems to me that it is *not* suggestive -- one does not need a leap of imagination to realize that an "App Store" is a store where one buys apps. Personally, I'm inclined to say that it is generic -- an "App Store" is a class of stores, of which "Apple App Store" is one member (the latter is protected as an arbitrary mark, btw).

    This contrasts with "Windows," which is either suggestive or descriptive with acquired secondary meaning. Arguably, one needs imagination to jump from the mark "Windows" to "an operating system with graphical user interface." One could claim that "Windows" merely describes one aspect of that operating system, namely that it displays windows, but the counter argument would be that the term "window" itself, as used for a collection of pixels on the screen that displays the output of a computer program, is itself a suggestive term (i.e., it bears little resemblance to the traditional definition of Windows). Furthermore, even if descriptive, "Windows" has acquired secondary meaning, as it is universally understood to refer to the Microsoft product. Whoever first coined that term might have had the right to prevent Microsoft's use at some point, assuming that they used it in commerce, but that right has lapsed by failure to maintain it.

    Anyways, that's what they taught me in IP class in law school. Hopefully that is helpful.

  71. Re:It's not "Mircosoft Windows" it's just "Windows by justin12345 · · Score: 1

    My understanding is that while Microsoft may claim it, it hasn't stood up in court. That might be out of date though.

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  72. Whoever loses... by Anonymous Coward · · Score: 0

    ... we win.

  73. iApp Store??? by cstanley8899 · · Score: 1

    Perhaps Lord Jobs should just and the cute little "i" in front of the name like he does with everything else and call it iApp Store . Come on Apple...

  74. Open Windows Explorer once by Albinoman · · Score: 1

    .exe is called an "Application". .dll is an "Application extension". I still remember back in the 90's the slang for a great program was a "killer app".

  75. hmmm by Asaf.Zamir · · Score: 1

    So is Apple

  76. Re:It's not "Mircosoft Windows" it's just "Windows by mosb1000 · · Score: 1

    I don't think they were able to use it against "Lindows" but that word isn't "Windows". If apple made an operating system called "Windows" tomorrow, Microsoft could win a trademark suit again them. Also, this is a registered trademark, so it's not just Microsoft claiming it, they own it.

  77. Re:It's not "Mircosoft Windows" it's just "Windows by justin12345 · · Score: 1

    You can register anything you want, so long as it isn't already registered by someone else. The trick is whether you can get the trademark to hold up in court. I think if Apple tried to release "Apple Windows", the argument would come down to two things: Whether Windows is commonly used to describe any GUI and whether there is documentation of a GUI being referred to as Windows before MS trademarked the term.

    I'm not saying Apple would win, just that of all the types of intellectual property, trademarks are the most legally dicey. Copyright is (or was) pretty clear, patents have a pretty simple formula to determine if they are being infringed upon, but all a court has to do is rule that your trademark is or has become generic and poof it's gone.

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  78. Re:It's not "Mircosoft Windows" it's just "Windows by jbengt · · Score: 1

    My understanding is that microsoft caved in after suing over the "Lindows" name precisely because they started to feel that they were going to lose the "Windows" trademark in the process. So, in spite of starting the suit over the name themselves, Microsoft did a U-turn, and paid big bucks for an out-of-court settlement to convince Lindows to change to Linspire without a court decision. So "windows" tm hasn't been tested in court because Microsoft has been (rightly) scared to try.

  79. Re:Amazon lost by BlackSnake112 · · Score: 1

    When microsoft was trademarking the term 'windows', what did most people think of when they heard 'windows'? I'd bet they did not think of a computer operating system. Today, many people know what a computer is. They know that computer have programs or applications. Many people call applications apps for short. If apple had submitted the trademark for "app store" in 1990 they probable would have gotten it. Today it is a generic term. Timing matters a lot with trademarks.

  80. simply put by Anonymous Coward · · Score: 0

    what OS do you have on your computer?
    (note that it's not what linux / windows / mac os / unix / etc...)

    what app store do you have on your phone?
    (note it's not android market / windows marketplace / etc ...)

    there's a reason why Apple trademarks are for Mac OS, Mac OS X, iOS, etc
    in addition, while apple has filed for a tradmark on just 'OS X', they still haven't got it:
    http://www.apple.com/legal/trademark/appletmlist.html

  81. App is to Application as Droid is to Android by MarsCtrl · · Score: 1

    "App" is to "Application" as "Droid" is to "Android" and "Sudafed" is to "Pseudoephedrine". All are made-up abbreviations that were invented exclusively for use as trademarks, and in all three cases, there are still unprotected generic terms available to describe the broader markets in which these products compete. There is compelling evidence that Apple was the first to use "App Store" to refer to their "Electronic Marketplace"; they were certainly the first to trademark it. The fact that there are other companies selling similar offerings does not make these "App Stores", just as the fact that someone's pizza stand is small and crude does not make it a "Pizza Hut".

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  82. Defending Microsoft and Bashing Apple by ohnocitizen · · Score: 1

    In soviet slashdot, users defend microsoft and bash apple... wait a minute...

    1. Re:Defending Microsoft and Bashing Apple by coolmadsi · · Score: 1

      In soviet slashdot, users defend microsoft and bash apple... wait a minute...

      I suspect it is defending the principle of the issue at hand, as opposed to just rooting for one side over the other. I would say it is a good thing that some slashdot users have the integrity to set aside their disagreements with a company (in this case, Microsoft) in order to fight something else (in this case, legal threats over generic trademarks).

  83. The Legal Standard by StinkiePhish · · Score: 1

    See the Murphy Bed case for an example on how to lose a trademark based on its generic nature.

  84. Re:fail by Dr+Max · · Score: 1

    Windows is Microsoft’s number one product which has been used for over a decade. if people were complaining that they wanted to call there product ioss or appley i could understand but APP. Why doesn’t the first shoe store sue everyone that ever put the word shoe in the name of their store?

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    Rocket Surgeon.
  85. Re:Amazon lost by king+neckbeard · · Score: 1

    It's more generic because it's descriptive, and descriptive trademarks aren't supposed to be granted. The App Store is a store that sells applications. Windows is not a window or set of windows.

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  86. Obligatory Slashdot car analogy by shutdown+-p+now · · Score: 1

    Obligatory Slashdot car analogy:

    Microsoft trademarking "Windows" as an OS name is like Ford trademarking "Wheels" as a car name. It may sound silly, but it's legal. This does not preclude other people from talking about wheels, or selling wheels that are called "wheels". It only preclude others from selling cars named "wheels" (or something very similar).

    Apple trademarking "App Store" for their application store is like Ford trademarking "Car" as a car name. This precludes all other car manufacturers from selling cars as cars.

  87. Intellectual theft by Anonymous Coward · · Score: 0

    Apple was using the word 'windows' for the onscreen element of their GUI when Bill Gates was shown the product. The term probably originated at Xerox PARC to begin with, but Gates knew that the term was already being used by Apple. This is just another level of corporate hypocrisy and legal bumfuggery.