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Samsung Galaxy Ad Misleads With Fake Interviews

unassimilatible writes "A Samsung ad campaign for the latest Galaxy Tab is misleading, to say the least. Actors pretending to be real people in fake interviews in a fake magazine misquoting a bad first-gen Galaxy tab review, are exposed — by the actual review writer. Netizens 'are having fun pointing out other curious things about the interviews, such as the fact that "leading New York real-estate CEO Joseph Kolinski" raves about the 8.9-inch Galaxy Tab even though the only 8.9-inch Tabs that Samsung itself had on hand at CTIA were non-working models.' Kolinski is actually an actor, not a CEO, Jim."

27 of 224 comments (clear)

  1. Double Post? by exomondo · · Score: 5, Informative
    1. Re:Double Post? by Kjella · · Score: 5, Funny

      Sorry, it's all my fault. I think the editor read this comment I made and took it seriously. My bad.

      --
      Live today, because you never know what tomorrow brings
    2. Re:Double Post? by adolf · · Score: 2

      Modded your comment up. Thanks for the reference.

      (And they say there's no way to both post and moderate in the same story! Hogwash.)

  2. Horatio says... by Anonymous Coward · · Score: 3, Funny

    The odds of the Galaxy interviews being genuine... *sunglasses* ...are astronomical.

    YEAAAAAAAAAAAAAAAAAAAAH!

  3. Re:Let the Android fanboys by _Sprocket_ · · Score: 3, Funny

    Apple sucks, so we have to copy everything they do.

    So what you're saying is that if Samsung is going to copy Apple's astroturfing campaigns, they need to do a better job of it?

  4. Re:Really /.? by WrongSizeGlass · · Score: 2

    Really /.? I know that dupes happen, but this is ridiculous!

    Don't blame me, I marked it as a 'Dupe' in the fire hose.

  5. New info about Samsung's Galaxy Tab 2 by 93+Escort+Wagon · · Score: 4, Funny

    This Slashdot story is now out of date! I have NEW INFORMATION!

    I just found out that the people in those GALAXY TAB ads... are ACTORS! That's right! You heard it here first!

    --
    #DeleteChrome
  6. Not a dupe. by Gary+Perkins · · Score: 4, Informative

    Not exactly a dupe. The story here isn't that they are actors, it's that Samsung's marketing copied a writer's review -- one that is NOT a good review of their product, and used it in a fake magazine. Read the source.

  7. Re:If willing suspension of disbelief works... by SIR_Taco · · Score: 5, Funny

    Wait... are you saying Skittles don't come from rainbows?!
    Bastards!

    --
    I say don't drink and drive, you might spill your drink. Before you get behind the wheel just stop and think.
  8. Re:I'm confused... by kent_eh · · Score: 3, Insightful

    So wait... I'm confused, who do we hate again?

    Marketing people. They'll lie equally about a product we like and one we hate.

    --

    ---
    "I can't complain, but sometimes still do..." Joe Walsh
  9. Re:If willing suspension of disbelief works... by The+Grim+Reefer2 · · Score: 2

    Because ads are not intended as entertainment,

    What utopian world did you just come from? This ad campaign by VW was more entertaining than 99% of the shows on TV, then and now.

    FYI I have never worked for or owned a VW product.

  10. Re:If willing suspension of disbelief works... by martin-boundary · · Score: 5, Insightful
    Let's be clear. The whole point of putting people disguised as patients and doctors in ads is because the majority of ordinary people actually believe they are real patients and doctors. You know it, I know it, advertisers know it. It's a lie designed to bring in customers, and it works.

    So what's your beef? You want to pretend such psychological tricks aren't evil because you're bored of someone pointing out the obvious? Or maybe you're just a troll who likes to be contrarian?

  11. well Apple ads claimed this guy was a pc... by jsepeta · · Score: 3, Funny
    --
    Remember kids, if you're not paying for the service, YOU ARE THE PRODUCT THAT IS BEING SOLD.
  12. Re:If willing suspension of disbelief works... by martin-boundary · · Score: 3, Insightful
    Sorry, I think you're confusing the purpose of the ad with its form. Being entertaining is the form, but entertainment is not the purpose: The purpose is to convince people to buy VW cars, and that's propaganda.

    Similarly: Nigerian spam messages are usually funny, but their purpose is to scam people.

  13. also by obarthelemy · · Score: 4, Funny

    Happy smily kids eating at Mickey D are, in truth, a bunch of bratty whiners.
    Continental doesn't really Love to Fly, they much prefer counting their money while laughing at stranded customers
    Dell never really cared about customer satisfaction, but, at best, about being a bit less unsatisfactory than the competition, and cheaper.

    and

    No, we can't. Not really.

    --
    The Cloud - because you don't care if your apps and data are up in the air.
  14. Re:You must be new here, or an editor by avgjoe62 · · Score: 2

    Cats are the ONLY ones that count as someone. In their world view, you exist merely to operate a can opener.

    As soon as a reliable can-opening robot is developed, we will be unnecessary.

    --

    How come Slashdot never gets Slashdotted?

  15. Re:If willing suspension of disbelief works... by ScrewMaster · · Score: 3, Insightful

    Similarly: Nigerian spam messages are usually funny, but their purpose is to scam people.

    Not quite. The 419ers aren't trying to be funny or entertaining ... they're intended to be taken seriously (and by the people that fall for them, they are.) That the rest of us find them hilarious is irrelevant.

    --
    The higher the technology, the sharper that two-edged sword.
  16. I posted this in the last story on this too... by jmac_the_man · · Score: 2

    BREAKING NEWS: Justin Long isn't really a Mac. Also, Jon Hodgeman isn't really a PC.

  17. Surprising... by fuzzyfuzzyfungus · · Score: 2

    How can you tell that a marketing guy is lying? His lips are moving.

    How can you tell that a marketing guy is omitting important information? His lips aren't moving.

  18. Um. Business as usual? Or didn't you know? by flimflammer · · Score: 2, Insightful

    Do people still honestly believe that commercials/advertisements/testimonials portraying consumers offering their opinions on the product are genuine?

    This is business as usual. I would wager a guess at 95% of all commercials don't use genuine consumers. The remaining 5% (Vonage for example) have that little notice at the bottom that says something to the effect of "We offered them products and services for their endorsement in this commercial."

    1. Re:Um. Business as usual? Or didn't you know? by GNUALMAFUERTE · · Score: 4, Insightful

      There is a HUGE difference.

      Ads with fake customers/doctors/specialists on it don't tell you at any time that those are REAL. They don't tell you that they are fake, either.

      If anybody asks, then they'll tell you, sure, they are actors. Some people do realize that fact, most don't, but even if you do realize it's fake, it still sort of works at a subconscious level.

      In the Galaxy 2 presentation, Samsung's engineers say "It's good to see this REAL LIFE experiences", etc, etc. (Emphasis is NOT mine, they actually put the emphasis on the word REAL) ... several times. Now, in most cases they just let you assume that they are real customers, in this case, they are lying to you.

      For example, Chinese manufacturers put "3G support" on most of their tablets. If you ask, they'll tell you that it "Supports external 3G". That is, you can connect a modem to it through USB and it'll work. Same thing for GPS support. Now, sure, it's not honest, but it's not as bad as if they were telling you "Internal 3G, just insert your sim card", and it didn't have internal 3G at all.

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      WTF am I doing replying to an AC at 5 A.M on a Friday night?
  19. That's horrible. by cheekyjohnson · · Score: 2

    It impedes upon my ability to believe everything that I hear without doing any actual research about it myself! Ban it immediately!

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    Filthy, filthy copyrapists!
  20. Re:Shittiest editor ever award? by Anonymous Coward · · Score: 2, Funny

    No, no, kdawson is the worst ""editor"" -- he's so bad, he needs nested scare quotes. samzenpus is the worst mere "editor".

  21. Re:Apple has won by node+3 · · Score: 4, Insightful

    No, it's regarded as pig shit by Apple afficionados, people that would believe in the infallibility of Apple even if it did turn out pig shit.

    No, AC has it right. Android has been on tablets for what, half a year now? No one is buying them. I seem to recall a bunch of predictions back in March and April last year that by Fall 2010, iPad would be outsold by the plethora of inexpensive but more powerful Android tablets.

    Instead, iPad completely owns the tablet market. Android is barely a footnote.

    The rest of us look at the overall value proposition, and may or may not decide to buy Apple based upon our actual needs.

    That's funny. Do you really think the average consumer is going to methodically evaluate the iPad compared to Android tablets and make a choice based on specs?

    Judging the overall value proposition will happen, but it won't be made based on the criteria you are thinking it will be. 15 million people made a value proposition in 2010 for the iPad. Right now Apple cannot make iPad 2's fast enough.

    The phenomenal success of Android in the handset market shows very clearly that not everyone considers Apple a "must buy." And that's only reasonable: no single product, or product line, can hope to serve everyone's needs.

    No, the "phenomenal" success of Android in the handset market (nice selective criteria there, iOS has greater market share than Android overall) shows that people have multiple criteria when choosing a cell phone beyond simply the OS and quality of the phone. This includes things price (how many of those Android phones were free with a contract?), carrier choice, and a physical keyboard. None of these things apply to the iPad.

    On the tablet, Android has to compete with iOS directly, and so far it has failed miserably.

  22. Re:Apple has won by narcc · · Score: 4, Interesting

    Like it or not, Apple is the most wanted brand lof tablets and phones. You can add flash, hdmi, double rainbows to your tablet but if Steve Jobs didn't produce it then it is regarded as pig shit by the masses.

    You know what's funny? The #1 best selling smartphone brand in 2010 in Canada, US, UK, and Latin America was Blackberry.

    The big news in early March wasn't that Android overtook Apple in share of US smartphone subscribers -- it was that Android overtook RIM. Apple doesn't and hasn't even come close. See for yourself:

    October 2010: Apple 24.6%, Android 23.5%, RIM 35.8%
    January 2011: Apple 24.7%, Android 31.2%, RIM 30.4%

    Given the data, it doesn't appear that Apple is even close to the "most wanted" brand of smartphone, let alone phones in general.

    Apples status = Told.

  23. Maybe they have another job. by 91degrees · · Score: 2

    Actors will have another means of supplementing their income.

    Look at reality TV shows. Where do you think they find people who are so eager to put themselves out there? Casting studios are a good bet. Of course, on the TV show, they'll pick a job other than "actor" when they say what they do.

    So, perhaps Mr. Kolinski does run a small real estate firm on the side. Perhaps Joan Hess does write about travel. She's certainly presented a travel related TV show.

  24. Oh, samzenpus... by denzacar · · Score: 4, Funny

    Rob Rozeboom dupe dee dup.
    Dupe dee dupedee dupe dup. Until one day, da dupe dupe-e dupe dupe.
    Dupe da ddupe got teetley dumb.
    From the creators of 'dup' and 'tum ta tittaly tum ta too', Rob Rozeboom is: 'Da dupe dee dupe da teeley dupe-e dupe dumb'.
    Rated PG-13.

    --
    Mit der Dummheit kämpfen Götter selbst vergebens