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Facebook Plans To Show Ads On Websites
An anonymous reader writes "Facebook is planning to compete directly with Google by working on an update for its ad platform. Facebook will be offering webmasters to place facebook ads on their websites."
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Maybe it will die as a product and I can go back to using something better for organising events with people. One large message box sure is fun.
The complete monetization of your information. Utilizing cookies and IP addresses obtained via the millions of facebook "like" buttons, cross-referenced with your own postings and the postings of your friends and family; Facebook will deliver advertisements using anyone's likeness on every webpage who subscribes to their service.
From the blog post:
Basically there is nothing to see here so you can move on now. But! If you want to join the rumor mill here we go:
1. Are the payouts going to be competitive with AdSense's? I make more than enough yearly via AdSense to get taxed on the income. Will it be worth it for me to add Facebook too?
2. Will Facebook (or conversely Google) allow me to run both AdSense and FBAds concurrently or will I have to pick one or the other (see #1).
3. Are general users visiting my website more likely to click FBAds than AdSense? Will they be textual and thus fit into my content better or will we be looking at a lot of images/Flash?
So many questions and no answers in the linked content. Boo.
Their slogan will be "Do be evil."
"National Security is the chief cause of national insecurity." - Celine's First Law
Just another step in the process of the internet slowly becoming facebook. First there was "like" everywhere, now facebook ads. Oh joy.
If this gets some decent traction, Facebook will NEVER go away...
... will it work? Yahoo! tried this back in 2005 and it failed miserably. Too much promised up front with too little returned. Publishers dropped it like a potato before Yahoo! could improve the contextual workings to increase the CTR. I know because I tried it, and quickly discarded it.
Lesson is, don't promise something you can't deliver, or are planning to deliver at a later date. Odds are, publishers will return to the "tried and true" and never look back.
it is just a rumor, and i think if it gonna happen it will be the death of facebook.
If not, then I don't expect to notice a change in the Internet.
The determined Real Programmer can write Fortran programs in any language.
What does this mean (from the article summary):
Facebook will be offering webmasters to place facebook ads on their websites."
Facebook is offering everyone free webmasters?
Seems to me that if this goes through and the 'complete monetization of your personal information' as postulated above occurs, The Social Network will be be viewed through the lens of history as less a fictionalized account and more an unheeded, desperate warning: "this billionaire is a shitbag, we told you, and you let this happen anyway". CUE THE COMPARISONS OF TRENT REZNOR TO WAGNER. *backs away with arms outstretched to thunderous applause*
I plan on using more adblocking or using Facebook even less than I already do
They do, at least, have a genuine advantage here because they already know what you are interested in.
If you list your hobbies as action movies, rock concerts and computer books then you can expect to see adverts for Netflix, Ticketmaster and Waterstones etc.
Business-wise, it's a brilliant idea and if I ran a business I would be all over this.
But it's slightly creepy, I find.
I'll be opting out or outright blocking Facebook (yes, you can bet money on it being opt-out only).
... to see which of my friends gets the Fleshlight ad placed on their profile pages!
Obligatory!
"Don't you know who I am? I'm the Zuckernaut, bitch!"
My first Journal Entry ever, in 8 years! http://slashdot.org/journal/365947/aphelion-scifi-fantasy-horror-poetry-webzine
Can't wait to see them Farmville ads.
Tired of my customary (Score:1)
Oh, somebody please mod this up.
I don't use it. I don't know anyone normal who uses it. And I'd rather share my personal info through a company that at least tries to "do no evil" than through a company that thinks that "pushing my information out there" is their prime job.
Google ads, killed youtube, now facebook, next the world :/
I can see this coming. Pictures of my Friends will appear on websites pushing products or even the services of that website. Welcome to Best Buy Sherri, your Friend Jane was just here and bought Harry Potter on BluRay! [like].
Ug.
Log out immediately after doing anything on any site.
Facebook is attempting to branch out and diversify it's business, this is very common once a corporation gets large especially Facebook's size. Should social networking change in a radical way or evaporate like a fad Facebook could cease to exist within a year.
While browsing for adult entertainment: "Why not try 'Big Black On Campus', watched 5 times by your sister Grace."
I don't see ads using Firefox from Google or anyone. Good luck Facebook, people do have choices. I choose NO ADS.
*Think globally~Dream universally*
Facebook has demographic data that Google would kill for. I think that AdSense style FaceBook ads would be much more profitable for certain classes of websites than Google's AdSense.
A tech site like Slashdot... or my own niche site? It's probably not a game changer.
But, a generic news site that get's a low advertising rate on AdSense since they're too general in nature? An FB powered ad that can provide a targeted niche to the advertiser will be excellent. A fashion company could follow their demographic around, as they browse the web. I have at least one client that would jump that that opportunity.
Unfortunately, that means that those demographically targeted ads for cars, and dating sites will follow me all over the web, in addition to whenever I log into FB.
There wer TWO sentences in the submission to proofread. Two. And the second sentence doesn't make sense.
I know this is slashdot, but come on.
"Ever since I've installed a host file (http://www.mvps.org/winhelp2002/hosts.htm) to redirect advertisers to my loopback, I haven't had any malware, spyware, or adware issues. I first started using the host file 5 years ago." - by TestedDoughnut (1324447) on Monday December 13, @12:18AM (#34532122)
FROM http://tech.slashdot.org/comments.pl?sid=1907528&cid=34532122
Now?
20++ ADVANTAGES OF HOSTS FILES OVER DNS SERVERS &/or ADBLOCK ALONE for added layered security:
1.) HOSTS files are useable for all these purposes because they are present on all Operating Systems that have a BSD based IP stack (even ANDROID) and do adblocking for ANY webbrowser, email program, etc. (any webbound program).
2.) Bad news: ADBLOCK CAN BE DETECTED FOR: See here on that note -> http://arstechnica.com/business/news/2010/03/why-ad-blocking-is-devastating-to-the-sites-you-love.ars
HOSTS files are NOT BLOCKABLE by websites, as was tried on users by ARSTECHNICA (and it worked, proving HOSTS files are a better solution for this because they cannot be blocked & detected for, in that manner), to that websites' users' dismay:
PERTINENT QUOTE/EXCERPT FROM ARSTECHNICA THEMSELVES:
----
An experiment gone wrong - By Ken Fisher | Last updated March 6, 2010 11:11 AM
http://arstechnica.com/business/news/2010/03/why-ad-blocking-is-devastating-to-the-sites-you-love.ars
"Starting late Friday afternoon we conducted a 12 hour experiment to see if it would be possible to simply make content disappear for visitors who were using a very popular ad blocking tool. Technologically, it was a success in that it worked. Ad blockers, and only ad blockers, couldn't see our content."
and
"Our experiment is over, and we're glad we did it because it led to us learning that we needed to communicate our point of view every once in a while. Sure, some people told us we deserved to die in a fire. But that's the Internet!"
Thus, as you can see? Well - THAT all "went over like a lead balloon" with their users in other words, because Arstechnica was forced to change it back to the old way where ADBLOCK still could work to do its job (REDDIT however, has not, for example). However/Again - this is proof that HOSTS files can still do the job, blocking potentially malscripted ads (or ads in general because they slow you down) vs. adblockers like ADBLOCK!
----
3.) Adblock doesn't protect email programs external to FF, Hosts files do. THIS IS GOOD VS. SPAM MAIL or MAILS THAT BEAR MALICIOUS SCRIPT, or, THAT POINT TO MALICIOUS SCRIPT VIA URLS etc.
4.) Adblock won't get you to your favorite sites if a DNS server goes down or is DNS-poisoned, hosts will (this leads to points 4-7 next below).
5.) Adblock doesn't allow you to hardcode in your favorite websites into it so you don't make DNS server calls and so you can avoid tracking by DNS request logs, hosts do (DNS servers are also being abused by the Chinese lately and by the Kaminsky flaw -> http://www.networkworld.com/news/2008/082908-kaminsky-flaw-prompts-dns-server.html for years now). Hosts protect against those problems via hardcodes of your fav sites (you should verify against the TLD that does nothing but cache IPAddress-to-domainname/hostname resolutions via NSLOOKUP, PINGS, &/or WHOIS though, regularly, so you have the correct IP & it's current)).
6.) HOSTS files protect you vs. DNS-poisoning &/or the Kaminsky flaw in DNS servers, and allow you to get to sites reliably vs
It makes perfect sense to put Facebook type ads on my website. Just like AdSense is contextual to the content, Facebook ads will be tailored to the user. Assuming they're logged into Facebook, like such as with FB comments. Showing ads relevant to their location, "likes", etc. If the money is competitive with other ad networks I could see this being very successful for Facebook. As a web user however, I would find it as annoying as the ads on Facebook itself.
The ads I see on facebook rarely have anything in common with my tastes. More often than not they've been about credit cards, credit checks and toned abs. With my awesome financial management and lack of care for the perfect abs I'm not sure how they figure I'd ever click those.