Slashdot Mirror


How the Social Tech Bubble Is Different

theodp writes "Tech bubbles happen, writes BW's Ashlee Vance, but we usually gain from the innovation left behind. But this one — driven by social networking — could leave us empty-handed. Math whiz Jeff Hammerbacher provides a good case study. One year out of Harvard, 23-year-old Hammerbacher arrived at Facebook, was given the lofty title of research scientist and put to work analyzing how people used the social networking service. Over the next two years, Hammerbacher assembled a team that built a new class of analytical technology, one which translated insights into people's relationships, tendencies, and desires into precision advertising and higher sales. But something gnawed at him. Hammerbacher looked around Silicon Valley at companies like his own, Google, and Twitter, and saw his peers wasting their talents. 'The best minds of my generation are thinking about how to make people click ads,' he says. 'That sucks.' Silicon Valley historian Christophe Lecuyer agrees: 'It's clear that the new industry that is building around Internet advertising and these other services doesn't create that many jobs. The loss of manufacturing and design know-how is truly worrisome.'"

388 comments

  1. Yeah, This Time It's Different by WrongSizeGlass · · Score: 2, Insightful

    Every time is different, right? Isn't that what they always tell us??

    1. Re:Yeah, This Time It's Different by Surt · · Score: 5, Insightful

      Yes, but to be clear, they are saying that this one is not only going to bust, it is going to be worse because there is less fundamental real value.

      --
      "Who is the Journal of Quantum Physics going to believe?" --Stephen Hawking
    2. Re:Yeah, This Time It's Different by ColdWetDog · · Score: 4, Funny

      My fear is that Silicon Valley has become more like Hollywood," says Glenn Kelman, chief executive officer of online real estate brokerage Redfin, who has been a software executive for 20 years. "An entertainment-oriented, hit-driven business that doesn't fundamentally increase American competitiveness

      Movies. Microcode. Pizza Delivery.

      --
      Faster! Faster! Faster would be better!
    3. Re:Yeah, This Time It's Different by elysiuan · · Score: 1, Funny

      Do your tires have contact patches the size of a fat lady's thighs?

    4. Re:Yeah, This Time It's Different by WrongSizeGlass · · Score: 0

      Do your tires have contact patches the size of a fat lady's thighs?

      Kirstie Alley needs work too, even if it is just her thighs modeling for contact patches.

    5. Re:Yeah, This Time It's Different by fuzzyfuzzyfungus · · Score: 5, Insightful

      At least the internet ad-clicking business should be able to implode relatively neatly into a pile of its own worthlessness, rather than blowing up outward and taking a nontrivial chunk of the real economy with it, like our last adventure in letting smart people produce nonsense for money. Plus, Facebook doesn't quite enjoy Goldman-Sachs levels of regulatory capture, so we might even avoid paying the people who fucked it up. Progress!

    6. Re:Yeah, This Time It's Different by SeaFox · · Score: 2

      People already complain about how their bimbo boxes are more plastic than metal now.

    7. Re:Yeah, This Time It's Different by jovetoo · · Score: 1

      He just has Reason

    8. Re:Yeah, This Time It's Different by russotto · · Score: 3, Insightful

      Yes, but to be clear, they are saying that this one is not only going to bust, it is going to be worse because there is less fundamental real value.

      Less fundamental value than pets.com and drkoop.com? That's quite a bar to meet.

    9. Re:Yeah, This Time It's Different by N1AK · · Score: 1

      I'd say the opposite is true. Digital services like Google allow us to be more effective, social services like Facebook are beginning to utilise our networks to provide us with an added layer of filtering for the near endless information now available via these tools.

      In essence, although facebook etc can just be used as a way to play crap web games. The combination of vast amounts of readily available data, and information on our, and our social groups, preferences is allowing us to find what we need and do so more quickly and effectively. I guess it all depends on your definition of inherent value. I find the inherent value in anything that helps people obtain or retain information to be inherently valuable. Henry Ford learnt how to build an engine from a magazine, and that sounds like a pretty compelling example of the value inherent in sharing information to me.

    10. Re:Yeah, This Time It's Different by Anonymous Coward · · Score: 0

      My question is...

      Why is understanding how humans think and act worth less?

    11. Re:Yeah, This Time It's Different by mandelbr0t · · Score: 1

      At some point people do become smarter than expectations. It's sad to see how long it took in the Internet case.

      --
      "Please describe the scientific nature of the 'whammy'" - Agent Scully
    12. Re:Yeah, This Time It's Different by hairyfeet · · Score: 4, Insightful

      Ya know, I really think we outta give credit where credit is due, and I don't see how these young 'uns will ever be able to top the level of worthless in Cuecat. I mean get VCs to pay for scanners to be passed out so folks can go to the trouble of hooking it up, installing a buggy driver that spied on you AND all for the "privilege" of scanning AN AD so you could be hit with ads on your PC? that is sheer genius levels of worthless right there pal, I don't see FB or any of these kids being able to top THAT nuclear powered failure!

      I think the bigger question than "what happens when this bubble bursts" is the much more fundamental question of "What do you do when you don't have a use for people anymore?" Because as it is we are ALL playing IQ musical chairs with less seats for a bigger population every. single. day. and the next to go WILL be the entire service industry. what then?

      You think MickeyD's bitches about having to pay minimum wage now, which frankly in America one can't live on and actually keep from going under, what do you think they will do when they can replace the ENTIRE workforce with machines? hell there really isn't anything that can't be done in your average fast food joint that assembly line automation couldn't do better, more accurately, and 24/7 without breaks, the only thing keeping them with humans is cost, but what happens when the robot is cheaper? you can't expect to hire everyone part time at $6 an hour when gas is $6 a gallon and a bag of groceries costs them $60, so what then?

      I'd say you have a good 60% of the population that are working C and D level jobs that WILL be either shipped overseas where there is no working regs and you can run sweatshops and pollute the entire area, what are we gonna do with them? Execute them? lock them up? make up bullshit jobs (BTW currently government employs MORE than manufacturing, farming, fishing, forestry, mining and utilities combined source here) so now what?

      So I'd say that is the bigger question we are facing. If the top 25% have everything while the bottom 75% starve society will collapse, crime will be rampant as they try to survive, yet at the same time we simply don't need the labor of more and more people on this planet. What do we do with these jobless masses? Blowing more bubbles doesn't change it, neither does pushing the "education!" meme that politicians keep harping about while ignoring that more and more that graduate from all these colleges and trade schools have nothing to show but debt they can't pay, because in the end machines will do it better.

      And before anyone pops in with the capitalist meme of "wages will go down and they'll balance!" I'd like to point to what the race to the bottom gets us, aka the the Halliburton clause where more and more of our precious water is being contaminated and being rendered unfit for use by those that want to make money NOW and screw later. Meanwhile the super rich just got a giant tax break thanks to outright bribery, so trying to beat the third world at who can be the most polluted and corrupt probably ain't the right way to go, that is unless you like the idea of paying $10 for a bottle of drinkable water and having your kids wear masks just to go outside.

      --
      ACs don't waste your time replying, your posts are never seen by me.
    13. Re:Yeah, This Time It's Different by Mr.+Slippery · · Score: 1

      You think MickeyD's bitches about having to pay minimum wage now, which frankly in America one can't live on and actually keep from going under, what do you think they will do when they can replace the ENTIRE workforce with machines?

      In a sensible economic system, if all the work could be done by machines, we'd live in abundance. Alan Watts had an interesting idea about how each citizen ought to get a share in the wealth created the machines.

      --
      Tom Swiss | the infamous tms | my blog
      You cannot wash away blood with blood
    14. Re:Yeah, This Time It's Different by alcarinque · · Score: 1

      We should switch to a resource based economy http://www.youtube.com/watch?v=y2xVey00nMI

    15. Re:Yeah, This Time It's Different by russotto · · Score: 2

      In a sensible economic system, if all the work could be done by machines, we'd live in abundance. Alan Watts had an interesting idea about how each citizen ought to get a share in the wealth created the machines.

      In the real economic system prevailing in the US, those bastards who invented the machines, who built them, who serviced and installed them, and (above all) who financed them always seem to get the lion's share of the wealth created.

      Though i'm not sure how, in this "sensible economic system", you get anybody to do the machine building.

    16. Re:Yeah, This Time It's Different by telekon · · Score: 2

      Damn kids with their parents' bimbo boxes rattling around my burbclave... I'm moving to Mr. Lee's Greater Hong Kong

      --

      To understand recursion, you must first understand recursion.

    17. Re:Yeah, This Time It's Different by Anonymous Coward · · Score: 0

      If we as a species were willing to consider that for even a moment we'd already be doing it. Several countries already make enough money for something approximating this but even the most liberal aren't ready to subsidize entire lives.

    18. Re:Yeah, This Time It's Different by hoppo · · Score: 3, Insightful

      Yes, but to be clear, they are saying that this one is not only going to bust, it is going to be worse because there is less fundamental real value.

      From what are you deriving your analysis that the tech industry of today has less fundamental real value than in the first dot com era? Given that it's /., I'm guessing your statement is rectally-originated, but I'll give you the benefit of the doubt.

      The real difference of today is that a lot of these companies actually DO have real value. 9- or 10-figure IPOs in 1999 were not unheard of, and they were happening for businesses that not only had no revenue streams, but had no plans for making revenue. The scale on which these companies operated could not be justified with the size of the potential customer base -- the number of millions of people online at the time could be counted on two hands, which makes selling a billion dollars of pet supplies in a year a rather daunting feat. The industry has changed, drastically, since then. Most of the money is around online marketing, which has a good reach, now that potential audiences are measured in billions, not millions. Microtransactions are now capable of supporting a multi-billion dollar operation. This was unheard of over 10 years ago.

      This is not to say there won't be another tech bubble. It is legitimately scary when you consider the exuberance around a handful of companies whose path to money is sketchy at best. However, we'll see how severe the bubble is -- there is less investment money to go around, IPOs aren't popping out of thin air, and a very healthy portion of the companies in the general sector are at a minimum cash-positive.

    19. Re:Yeah, This Time It's Different by Anonymous Coward · · Score: 0

      "...we might even avoid paying the people who fucked it up [mega billion dollar bonuses and exotic location based 'board meetings' while their investors and the majority of the tax paying public can't scrap enough together to eat mac n cheeze]. Progress!

      Fixed.

    20. Re:Yeah, This Time It's Different by Anonymous Coward · · Score: 1

      Yeah, go figure - when nerds get access to money, they fuck things up just as badly as anyone.

      That's the lesson you moral outrage types haven't admitted to yet.

    21. Re:Yeah, This Time It's Different by The+End+Of+Days · · Score: 1

      The most liberal don't have the ability to finance their own lives, never mind subsidize others.

    22. Re:Yeah, This Time It's Different by gmueckl · · Score: 1

      I'm certain everyone will listen to Reason once in a while.

      --
      http://www.moonlight3d.eu/
    23. Re:Yeah, This Time It's Different by Anonymous Coward · · Score: 0

      And that's why 2011 will be the year of Linux on the desktop.

    24. Re:Yeah, This Time It's Different by dargaud · · Score: 4, Insightful

      In a sensible economic system, if all the work could be done by machines, we'd live in abundance. Alan Watts had an interesting idea about how each citizen ought to get a share in the wealth created the machines.

      Re-read science fiction stories from the 50s: they already thought about plenty of variations of that. What they didn't think about would be that the investors of those machines would get 90% of the profits and leave the others to rot. Why wouldn't they, they have the money, the political influence and the power, so why would they share any of it, short of plenty of heads on spikes like in 1789.

      --
      Non-Linux Penguins ?
    25. Re:Yeah, This Time It's Different by buglista · · Score: 1

      - Information, Information, Information ! -Totally fair marketeering ! -Strict ecology !

    26. Re:Yeah, This Time It's Different by Builder · · Score: 1

      Actually, joke all you like, but they did leave behind some advances. The rise of the 'buy random shit you don't need to online' market really helped change the way we look at just in time delivery to consumers. Many companies had to look at their entire logistics operation and change it.

      So as a society, we are now able to deliver the right bits, quicker for less money than before.

      Facebook doesn't even offer _that_ much.

    27. Re:Yeah, This Time It's Different by aaaaaaargh! · · Score: 1

      I essentially agree with him but don't think the bubble will burst. FB et. al. will rather face the slow agonizing decline of AOL and, right now, MySpace. So few companies are actually offering products for social networks that their decline will hardly be noticed.

      But, yes, it is sad how much talent is wasted and how companies that offer no real product can be considered significant for future business.

    28. Re:Yeah, This Time It's Different by TheRaven64 · · Score: 2

      In a Marxist system, the means of production is owned by the workers. If they can improve the efficiency of their system of production, then they have an incentive to do so because they share ownership of it. If they can replace 8 hours of manual labour a day with one hour a week of calibrating the machine, then they have a strong incentive to do so, because they continue to share in the output from the factory, they just have to do less work.

      In a capitalist system, the same incentives apply, but to the person who owns the capital, not to the people who do the work. They can improve the efficiency of the factory by replacing the workers with machines, so they do. And then the workers become unemployed, starve and die.

      In the hybrid system that most western societies have, the factory owner benefits from making the workers unemployed, and society as a whole picks up the tab for feeding and housing them.

      --
      I am TheRaven on Soylent News
    29. Re:Yeah, This Time It's Different by rufty_tufty · · Score: 3, Interesting

      Okay so you have the endgame of the post-scarcity society where machines make everything limited only by materials and energy input(and with orbital factories those are effectively infinite). Eventually everything goes beyond very cheap and becomes free. It doesn't matter who owns anything anymore because there is more than enough for everyone. (Except for fashion and IP, but I digress).

      Somewhere between where we are and there: goods become cheaper and there are a few super rich who control the means of production. Those with anything are taxed to pay for those who don't and you get social welfare programs, medicare etc to mean that the poor aren't dying on the street of hunger and lack of medical care.
      As time goes on you end up with the rich who do little because they own everything, a social underclass who live off benefits and a middle class who are aspirational to become richer and therefore more powerful.
      It then becomes if you're born with riches, your machines build it all for you. If you are born without then social welfare keeps you alive. If you want to progress (get the latest good, toys fashions, bigger house etc) you have to work for it. Quite frankly this is almost my idea description of a society that those who can't work or chose not to are still supported and those who want to progress can, and in fact we seem very close to having this now.I just hope we carry on progressing this way until we reach the point where machines can build everything and people don't need to work at all, I don't see why we can't progress to this situation.

      So to go back to your original point: Those bastards who made this possible who designed invested in and implemented those machines should be rewarded for that. After all they could have spent their money on paintings, or big parties or mansions but they didn't they build machines that made products cheaper with less human labor. This is a good thing, or would you rather we went back to 90% of the population toiling on the fields in order to scratch a survival?

      --
      "The weirdest thing about a mind, is that every answer that you find, is the basis of a brand new cliche" -
    30. Re:Yeah, This Time It's Different by rufty_tufty · · Score: 1

      That fails to count for the fact that the technology to make things by machines in abundance would inevitably mean that the cost would be constant across society.
      Let me take an example. In the 1920s only the few eccentric uber-rich could afford a motorcar. Nowadays even your average joe finds a sports car well within his average budget. To one of the upper class sports cars are effectively free. For most middle class people food is a small part of the family budget and effectively available in a larger quantity than they can use. Compare that to the 1920s or earlier.
      Now fast forward another century. In the same way food is now effectively free to the middle class, then the sports cars that were an occasional luxury are now effectively free and it is the things like houses and land that are the limits.
      The point is the rich man is only rich because he can get those under him who are poor to work for him. If all goods are produced by the machines he owns then he has to give some of these machines to other people to wait his tables, to play music for him, to tidy his house. If the goods are effectively free to him then he will pay lots of those to get that great cook to cook for him instead of his rival, the great cook will pay hugely to those who work for him as assistants. As long as there is a capitalist system in effect the laws of supply and demand will mean that the wealth will trickle down.
      This then means to me that in the future society where machines can make more universal machines and therefore we do live in abundance the only two things that will be scarce will be things like music and waiters and cleaners. This to me puts a new light on the current copyright laws, but that's another story...

      --
      "The weirdest thing about a mind, is that every answer that you find, is the basis of a brand new cliche" -
    31. Re:Yeah, This Time It's Different by makomk · · Score: 1

      In the real economic system prevailing in the US, those bastards who invented the machines, who built them, who serviced and installed them, and (above all) who financed them always seem to get the lion's share of the wealth created.

      Nope. The lion's share goes to those that pay for the machines to be invented, built, serviced and maintained (that is to say, the capital owners, mostly the 1% or 0.1% richest invidviduals). The people that are employed to actually do the work get just enough that they won't go find some other job; historically this has often been very little money indeed. There used to be money in inventing machines, and perhaps there still is for a lucky few that have the right connections, but even most inventors don't see the money from their inventions these days.

    32. Re:Yeah, This Time It's Different by rhsanborn · · Score: 1

      The problem is that it will likely hit a larger segment of the economy. People are excited about Facebook, et al. If they see the valuations for these companies plummet, they are likely to get a little more bearish about their other investments, at least in the short-term. The snowball effects tend to leave a lot of people hurting. The only people who will make money are the full-time investors who squeeze money out of volatility.

    33. Re:Yeah, This Time It's Different by Anonymous Coward · · Score: 0

      neither does pushing the "education!" meme that politicians keep harping about while ignoring that more and more that graduate from all these colleges and trade schools have nothing to show but debt they can't pay, because in the end machines will do it better.

      This is because politicians do not push "education!", they push trade school. We do not educate people to be thoughtful, ethical beings to bring our society closer to its ultimate goals, we "educate" them to be money makers, innovators for profit, or to be worker bees. We should indeed be pushing for more education, but real education, including philosophy, literature, and appreciation of the arts. We should be creating a society that values more than profit. In an ideal world, you won't run into the problems of profit driven maniacs because they realize that this is a terrible way to live.

      The goal of our society should be to "not need people". To have people free to innovate and create, to share the small workload among themselves. If 100 man hours are needed from 100 people, why do we need 10 people working 10 hours and 90 starving? Why not have everyone just work an hour? The only reason this doesn't work is because we say it does not. Communism collapsed not because the "ideal" society is impossible, but because, like capitalism, it becomes corrupted by people who place greed above the welfare of their fellow man. Both aim for the same goal-- they are simply philosophies about getting there. Neither work because to solve their inherent problems you need people to be altruistic at the core. Capitalism needs philanthopists, and people who let weath "tricle down". It needs corporate policies that share wealth throughout the system instead of hoarding it at the top. Communism needs people to treat each other truly equally, and not form a rich oligarchy to take advantage of a poor working class. Both systems fail because the people at the top are overvalued-- some people feel they are better and deserve more than others.

      How else do we solve this problem than through education? You can't force people to be nice. History has shown that this ultimately fails. All we can do is educate, and hope that our society as a whole begins to value something other than being better than the next guy.

    34. Re:Yeah, This Time It's Different by bipedalhominid · · Score: 1

      Start a war, draft them and let them defend the homeland. Maybe their progeny won't breed so much. Just guessing, not trolling. :)

      --
      This aint Daytona and you aint Dale Earnhardt. So stop trying to draft on Interstate 40.
    35. Re:Yeah, This Time It's Different by Anonymous Coward · · Score: 0

      The answer is easy. Humans are not (shouldn't be) resources but the beneficiaries of economy. Bigger productivity should translate in better life and more free time, not the opposite. We have to find better ways to distribute wealth. I know, I know... old problem. But this time is serious, not like in the XIX century.
      Anyway I suspect, by the tone of your post, that you already know it.

    36. Re:Yeah, This Time It's Different by Anonymous Coward · · Score: 0

      I cannot see this 'Bubble' busting. These organizations have such a vast amount of data at their fingertips which they can manipulate and alter and turn into revenue dollars I just don't see it ending. I can however see it cycling. One company comes out with a superior service then profits from ads. Then another organization comes out with yet another superior service...then the previous organizations slowly die. Eventually one will buy the other for information and talent only and the cycle repeats.

    37. Re:Yeah, This Time It's Different by hiryuu · · Score: 1

      Okay so you have the endgame of the post-scarcity society where machines make everything limited only by materials and energy input(and with orbital factories those are effectively infinite). Eventually everything goes beyond very cheap and becomes free. It doesn't matter who owns anything anymore because there is more than enough for everyone. (Except for fashion and IP, but I digress).

      Assuming the holders of capital and the über-rich class are one and the same (and I see no reason not to make that assumption), what would possibly motivate them to even allow the end-game you describe? I'm not necessarily disputing your position, so much as having trouble seeing it come true given how non-altruistic the bulk of humanity appears to be.

      You go on to describe what sounds like a fairly stratified society, but given the orders-of-magnitude disparity between the top 1% and everyone else in the US, I would argue that we could reasonably approach that kind of support of the lowest class and a significant portion of the lower-middle class now, yet we don't. To my mind that's not a technological issue, it's a social one, and that aspect doesn't go away with orbital factories and resources. The uppermost class does not, as a whole, act as if the benefit and support of the lowest are a burden they wish to bear, even if it means no real sacrifice to their standard of living or lifestyle. The psychology of wealth-accumulation doesn't seem to work, in practice, in a way that really does become what you describe.

      That said, I'll admit I may well be falling prey to the same relative-wealth-fallacy described in a post way up there toward the top. :P

      --
      Karma: Excellent, but still won't get you laid.
    38. Re:Yeah, This Time It's Different by Anonymous Coward · · Score: 0

      I know, right, Marxism has so far worked out so well everywhere it's been tried.

    39. Re:Yeah, This Time It's Different by godefroi · · Score: 1

      Facebook's value proposition is that it has reduced the cost of acquiring a team of yes-men to approximately zero. Where you used to be required to hire (or otherwise "support") a "crew" or "friends" that would always agree with you, regardless of what stupidity crossed your lips, now you can just hit Facebook, and unfriend anyone who tries to "intrude" on your "happiness" (or "harsh" your "buzz").

      --
      Karma: Poor (Mostly affected by lame karma-joke sigs)
    40. Re:Yeah, This Time It's Different by rufty_tufty · · Score: 1

      "The uppermost class does not, as a whole, act as if the benefit and support of the lowest are a burden they wish to bear, even if it means no real sacrifice to their standard of living or lifestyle."
      On the whole no I'd agree they don't, but it only takes one as long as they're sufficiently rich ;-)

      Evidence of this in the real world: The Gates foundation. But it's not just that there are plenty of forces at play that drive wealth from the rich to the poor. Any social welfare program to build homeless shelters, medicare, All those rich twerps buying bizzare art from an unknown starving artist, etc. Now they may not be things that are done for altruistic reasons, they may be for reasons of publicity, guilt, politics, or even to syphon money from the middle class to the lower class, but it does seem to happen.
      Also as a honest question is the poorest person in a wealthy country such as the USA better off than the poorest person somewhere like Africa? I honestly don't know, but I suspect they would be, and therefore jump to say that a greater overall wealth of a nation would provide for a better situation for all involved.
      I guess it comes down to I see the gap between the rich and the poor as one metric of a society, but by no means the only measure and that a greater gap could just mean that the system is working and those who do work hard are being rewarded and those who don't are being punished. Now this is far from saying that someone who is currently poor deserves to be, but I have certainly seen enough people in my life whose honest survival policy was to play the council benefit system and others who have been living off the money that great grandaddy left them whilst those who lost everything to a corrupt business partner toil to keep a roof over their heads that to me fair now is about being rewarded for your efforts rather than everyone having the same.

      Back to your post though:
      "Assuming the holders of capital and the über-rich class are one and the same (and I see no reason not to make that assumption)".
        I don't understand how this could be anything other than true, isn't owning capital and being part of the rich class synonymous? Or are you making a distinction between someone who makes a million a week by working as a banker and someone who makes a million a week from owning real estate? While I see that the motivations of the two people there would be very different, the real situation when it comes to how they spend their money and what that money will do for the rest of society would seem to me to be equivalent.

      I'm really interested in this question and other people's viewpoints on it because I spend an inordinate amount of time thinking about the transition to a post-scarcity society so really want people to pick holes in my viewpoint. I also spend a lot of time thinking about social justice and I can't say I'm proud of some of my conclusions so again I want challenging...

      --
      "The weirdest thing about a mind, is that every answer that you find, is the basis of a brand new cliche" -
    41. Re:Yeah, This Time It's Different by bhcompy · · Score: 1

      Only if you're on a body of water, though.

    42. Re:Yeah, This Time It's Different by tehcyder · · Score: 1

      Actually, joke all you like, but they did leave behind some advances. The rise of the 'buy random shit you don't need to online' market really helped change the way we look at just in time delivery to consumers. Many companies had to look at their entire logistics operation and change it.

      So as a society, we are now able to deliver the right bits, quicker for less money than before.

      Facebook doesn't even offer _that_ much.

      What great advance in human happiness is made by having your consumer objects delivered a day or two quicker than a few years ago? Does it really matter?

      --
      To have a right to do a thing is not at all the same as to be right in doing it
    43. Re:Yeah, This Time It's Different by tacokill · · Score: 1

      Good luck getting past the Rat Things.....

    44. Re:Yeah, This Time It's Different by s73v3r · · Score: 1

      To be fair, I think one of the big problems with CueCat was that it came way too soon. Pair that with an Android or iPhone with a barcode scanner app, and it would have been much more successful.

    45. Re:Yeah, This Time It's Different by scot4875 · · Score: 1

      Well, no, the real fundamental value of the last tech bubble gave us stuff like Amazon.com, all of the news site portals, Newegg.com, mp3 stores, and scads of other stuff. This new bubble gives us twitter and Facebook, and the only way to "monetize" those is to strip mine them for user data used to show ads.

      The value from the previous bubble wasn't the stuff we *lost*, it was the stuff we *kept*. What is there in the new bubble that's both self-sustaining and worth keeping?

      --Jeremy

      --
      Jesus was a liberal
    46. Re:Yeah, This Time It's Different by Surt · · Score: 1

      The problem is that their revenue model derives from figuring out how to deliver ads to eyeballs. They are built on a model that is fundamentally based on a service that people don't want, and are learning (gradually) that they don't have to put up with. Tivo has shown many the way, and friends installing adblock for friends are starting to turn the tide on web advertising. When the percentage of people who will put up with ads rises too high, it's hard to see where the money that has been dumped into facebook will benefit our society.

      --
      "Who is the Journal of Quantum Physics going to believe?" --Stephen Hawking
    47. Re:Yeah, This Time It's Different by ItsJustAPseudonym · · Score: 1

      No thanks mom. I can walk to the curb from here.

    48. Re:Yeah, This Time It's Different by fuzzyfuzzyfungus · · Score: 3, Insightful

      Bubbles are, unfortunately, never entirely collateral-damage free. However, compared to the impact of a bubble involving an unholy alliance of the financial services sector and the residential credit/residential construction sector(the first of which has its tentacles in just about everything, the world over, and crazy levels of regulatory capture and the second is strongly coupled to where real people really live, and also has the magic 'homeownership' ticket to favorable legislative treatment) a bubble involving the socialclickfraud.com sector should be comparatively self-contained.

      Not zero, basically nothing in an interlinked economy can be, but there is a relatively clean collapse vector, where a few VCs lose their shirts, a bunch of companies learn that 80% of their "value" was in pretend internet money, the ones that offer a service people actually want start charging modest monthly fees, the others go out of business and their coders are reduced to designing IE6 compatible 'enterprise portals'(may god have mercy upon their souls).

      Bubbles are always bad; but, as bubbles go, I'd take 'social' over a lot of other things.

    49. Re:Yeah, This Time It's Different by hairyfeet · · Score: 1

      But what you are talking about is a hack that came later. look up the original idea of the cuecat and then try to think how damned retarded you'd have to be to get this to work: Give people device which lets them...dum dum dum...SCAN ADS so that they can what? Why get hit with MORE ads!

      Now how many people do YOU know that really truly LIKE staring at ads? Now how many of those do you think are actually gonna go out of their way just so they can see MORE of them? does that make ANY sense?

      When I saw Cuecat I thought "Yep, we're in a bubble" because it always seems like the greed goes so crazy that folks just lose their damned minds and will back ANYTHING while dreaming of crazy profit. Hell while I'd say a good 80% of the bubble losers were using a 2.??? 3. Profit! hell with Cuecat even the first one in the 3. profit! schema didn't make any damned sense, as it completely ignored human nature.

      It was like those idiots that tried giving away free PCs in order to hit you with ads while not realizing if they are too cheap to buy a PC they won't buy from your ads either so you are simply wasting time or those like pointcast that tried pushing info feeds (along with an assload of ads) while ignoring that in the dialup of the day bandwidth was at a premium so by pushing huge ads with their content they were sure to get kicked off when they slowed connections to a crawl. Cuecat ignored that while some people may be willing to PUT UP with ads, practically nobody was gonna actually put in work just to look at more ads.

      And the fact they got so much VC funding for an idea that anyone off the street would have told you was idiotic just goes to show you greed can make anyone retarded.

      --
      ACs don't waste your time replying, your posts are never seen by me.
    50. Re:Yeah, This Time It's Different by Builder · · Score: 1

      Of course it matters - many resources that we rely on in supply chains will run out at some point. Anything that saves these resources prolongs our ability to continue as the society we are.

    51. Re:Yeah, This Time It's Different by Eli+Gottlieb · · Score: 1

      You think the inventors get a lion's share? How naive!

    52. Re:Yeah, This Time It's Different by hawkfish · · Score: 1

      So I'd say that is the bigger question we are facing. If the top 25% have everything while the bottom 75% starve society will collapse, crime will be rampant as they try to survive, yet at the same time we simply don't need the labor of more and more people on this planet. What do we do with these jobless masses? Blowing more bubbles doesn't change it, neither does pushing the "education!" meme that politicians keep harping about while ignoring that more and more that graduate from all these colleges and trade schools have nothing to show but debt they can't pay, because in the end machines will do it better.

      Especially if they have easy access to weaponry, like they do in the US of A.

      --
      You will not drink with us, but you would taste our steel? - Walter Matthau, The Pirates
  2. Amen. by Anonymous Coward · · Score: 5, Insightful

    "The best minds of my generation are thinking about how to make people click ads" - Has there ever been a brief description that describes so well the technological time we live in? Hammerbacher should write a book or two.

    1. Re:Amen. by meatron · · Score: 0

      Just what I wanted to say... Amen!

    2. Re:Amen. by cyber-vandal · · Score: 4, Insightful

      And the easily annoyed minds are finding ways to turn the ads off.

    3. Re:Amen. by Surt · · Score: 5, Insightful

      The best minds of his generation are not, in fact, thinking about how to make people click ads. He's just so far from that tier that he doesn't even know a single person in it.

      --
      "Who is the Journal of Quantum Physics going to believe?" --Stephen Hawking
    4. Re:Amen. by Concerned+Onlooker · · Score: 4, Insightful

      Or a poem. You know...

      "I saw the best minds of my generation destroyed by Facebook, intellectually starving hysterical,

      dragging themselves through the focus groups at dawn looking for a fiscal algorithm,

      angelheaded codesters burning for the ancient heavenly connection to the starry cache in the motherboard of night,

      who wealth and splendid raiment and hollow-eyed and high sat up smoking in the supernatural darkness of luxury flats floating across the tops of cities contemplating more..."

      --
      http://www.rootstrikers.org/
    5. Re:Amen. by Anonymous Coward · · Score: 2, Insightful

      The best minds of his generation are not, in fact, thinking about how to make people click ads. He's just so far from that tier that he doesn't even know a single person in it.

      The only way to survive a job where one has to study the clicking of ads (with the intend to get more clicks), is by thinking that one must be among the finest minds of this generation.

    6. Re:Amen. by Anonymous Coward · · Score: 0

      Best post I've seen in years.

    7. Re:Amen. by Anonymous Coward · · Score: 1

      Anonymous Coward Likes this

    8. Re:Amen. by mcover · · Score: 4, Insightful

      "The best minds of my generation are thinking about how to make people click ads" - Has there ever been a brief description that describes so well the technological time we live in? Hammerbacher should write a book or two.

      His statement might be flawed: Maybe so that many bright minds of our generation work for these companies, but these companies don't just "make people click ads". It might be at their business's core, however, they provide services which many of us embrace while they last and it helps us be more productive (exceptions exist), which in turn contributes to the overall achievements we will see in the following years. That is only that. Many of these companies also have people in employment who work, full time, on open-source software, do research and publish academic papers, etc. If ads fund these, by all means, go ahead. His argument can be somewhat justified if the business's ONLY operations surround "making people click ads".

    9. Re:Amen. by Anonymous Coward · · Score: 1

      "The best minds of my generation are thinking about how to make people click ads" - Has there ever been a brief description that describes so well the technological time we live in? Hammerbacher should write a book or two.

      This is the description of what gave us Google's services, amongst other things. To claim that they have not provided value and progress is very narrow minded in my view. Just think of how Google have changed access to information possible. And that is directly coming because of smart people "thinking about how to make people click ads".

    10. Re:Amen. by Man+On+Pink+Corner · · Score: 1

      Awesome.

    11. Re:Amen. by causality · · Score: 2, Interesting

      "The best minds of my generation are thinking about how to make people click ads" - Has there ever been a brief description that describes so well the technological time we live in? Hammerbacher should write a book or two.

      His statement might be flawed: Maybe so that many bright minds of our generation work for these companies, but these companies don't just "make people click ads". It might be at their business's core, however, they provide services which many of us embrace while they last and it helps us be more productive (exceptions exist), which in turn contributes to the overall achievements we will see in the following years.

      That is only that. Many of these companies also have people in employment who work, full time, on open-source software, do research and publish academic papers, etc. If ads fund these, by all means, go ahead.

      His argument can be somewhat justified if the business's ONLY operations surround "making people click ads".

      I personally took it to mean that someone else noticed one fact about Facebook: they aren't doing anything now that wasn't technologically possible ten years ago. The Flash games might be a bit more complex than ten years ago but that's about all. No real innovation has taken place. They haven't invented anything of significance. They aren't facing problems of scale that weren't already tackled by the likes of Microsoft and Yahoo and Google.

      Facebook is a database backend (and those have been around a long time now), some JavaScript (available since 1995), some HTML (circa 1991), and Flash (1996). What have they invented? They're just another advertiser with nothing technically interesting to offer.

      --
      It is a miracle that curiosity survives formal education. - Einstein
    12. Re:Amen. by Anonymous Coward · · Score: 0

      yup

    13. Re:Amen. by betterunixthanunix · · Score: 1

      Has there ever been a brief description that describes so well the technological time we live in?

      Considering how poor of a description that is, I would say that the answer would have to be "yes." The best minds of our generation are tasked with determining strategies for financial companies (a non-trivial problem), or they are in research labs in either private industry or universities. Some are working on getting people to click on advertisements, but it is by no means the be-all and end-all of jobs that attract skilled mathematics and computer science graduates.

      --
      Palm trees and 8
    14. Re:Amen. by lennier · · Score: 4, Funny

      The best minds of his generation are not, in fact, thinking about how to make people click ads.

      Of course not. They're thinking about how to make robots click ads and take the people completely out of the loop.

      --
      You are not a brain: http://books.google.com/books?id=2oV61CeDx-YC
    15. Re:Amen. by oliverthered · · Score: 1

      usually I find getting some mates together, doing a search on google for a good bulk supplier, clicking on their add, phoning them up, making a deal...

      Failing that skips.

      --
      thank God the internet isn't a human right.
    16. Re:Amen. by oliverthered · · Score: 2

      I am not allowed
      To ever come up with a single original thought
      I am not allowed
      To meet the criminal government agent who oppresses me

      --
      thank God the internet isn't a human right.
    17. Re:Amen. by RockoTDF · · Score: 3, Insightful

      Could one argue that even if you are working on a google project that has nothing to do with ads, that you are ultimately contributing to a business that exists to get people to click ads? I think that is his point. Yes, the best and brightest aren't directly involved with ad clicking, but their code and equations are.

      --
      There is more to science than physics!

      www.iomalfunction.blogspot.com
    18. Re:Amen. by gmhowell · · Score: 1

      Why did I waste my mod points last night?

      --
      Jesus was all right but his disciples were thick and ordinary. -John Lennon
    19. Re:Amen. by Anonymous Coward · · Score: 1

      Meow!

    20. Re:Amen. by M.+Baranczak · · Score: 1

      The best minds of our generation are tasked with determining strategies for financial companies

      And we all know how that worked out.

    21. Re:Amen. by Anonymous Coward · · Score: 0

      What Facebook has accomplished is to make using technology completely socially acceptable, even mundane. This is not a trivial feat, although I suppose the importance is up for discussion. I think it's very important, especially given the miasma of anti-intellectualism we seem to be in as a society.

    22. Re:Amen. by The+End+Of+Days · · Score: 2, Insightful

      You can make that argument only if you oversimplify everything to the point of uselessness - at which point you can make just about any argument you want if you're clever enough.

    23. Re:Amen. by grcumb · · Score: 2

      "The best minds of my generation are thinking about how to make people click ads" - Has there ever been a brief description that describes so well the technological time we live in? Hammerbacher should write a book or two.

      Wow, if the measure of a man's literary talent is the ability to bastardise the poetry of a latter-day Walt Whitman wanna-be, then we surely are seeing an intellectually lost generation.

      (Bonus points to anyone who spots allusion to Gertrude Stein, and double-bonus points to anyone who realises that the statement was a description of one of the most energetic and fascinating group of writers in American history.)

      --
      Crumb's Corollary: Never bring a knife to a bun fight.
    24. Re:Amen. by causality · · Score: 2

      What Facebook has accomplished is to make using technology completely socially acceptable, even mundane. This is not a trivial feat, although I suppose the importance is up for discussion. I think it's very important, especially given the miasma of anti-intellectualism we seem to be in as a society.

      Did you ever stop to consider that maybe appreciating technology only when it's socially acceptable, only when "everybody else is doing it", is a large part of the anti-intellectualism? That it doesn't help when the main purpose of this technology is not edification or academic advancement, but advertisement and small talk? If the 99% enjoy new and interesting technologies that enhance their lives and allow them to do things that were once difficult or impossible, it's not because of them. It's because of the 1%.

      I am sure some of them exist someplace, but I have never known intellectuals to be trendy crowd-followers. It is not something associated with independent thought, with those who are learned. I'd also speculate that the most rudimentary ability to use a complex tool is not nearly so intellectually challenging and stimulating as developing an actual understanding of how and why the tool works.

      Significant intelligence is often accompanied by a sort of natural curiosity that delights in learning new things. That's usually how it developed in the first place. Either no one taught the person that learning is tedious, boring work that can only be done by rote, never by first principles and reasoning from them in order to apply knowledge to new situations and make personal discoveries ... or more likely, the public schools attempted to teach this to the person but the teaching was rejected.

      --
      It is a miracle that curiosity survives formal education. - Einstein
    25. Re:Amen. by Anonymous Coward · · Score: 0

      Amen.

    26. Re:Amen. by Anonymous Coward · · Score: 0

      And you are so far removed from his tier you don't even know a person in it :-P

    27. Re:Amen. by RockoTDF · · Score: 2

      Not really. There is a difference between solving the problems of the world (which the author claims the best and brightest should be doing) which cannot be reduced unless you think the survival of our planet or species is pointless.

      --
      There is more to science than physics!

      www.iomalfunction.blogspot.com
    28. Re:Amen. by jrumney · · Score: 1

      It might be at their business's core, however, they provide services which many of us embrace while they last and it helps us be more productive (exceptions exist)

      You seem to be missing the fact that these companies includes Facebook and Twitter as well as Google. Or are you saying that the exceptions make up the majority here?

    29. Re:Amen. by mmcuh · · Score: 1

      You're still assuming that companies like Google have the "best and brightest". I really doubt that.

    30. Re:Amen. by Minwee · · Score: 1

      The best minds of his generation are not, in fact, thinking about how to make people click ads. He's just so far from that tier that he doesn't even know a single person in it.

      Of course not. They're right here, mocking facebook millionaires via slashdot comments where they belong.

    31. Re:Amen. by Anonymous Coward · · Score: 3, Interesting

      The best minds of Ginsberg's generation were working to break the sound barrier and put a man on the moon.

      American academia chose the beat poets' masturbatory pyrotechnics over technology - onanism over aerodynamics.

      50 years later America is a nation of under-employed attorneys, marketing guys and lumpen-consumers.

    32. Re:Amen. by shutdown+-p+now · · Score: 4, Insightful

      Indeed. As we all well know, the best minds of his generation are thinking about how to do HFT faster than competitors. Which is an even more meaningless (if not downright harmful) thing than making people click ads.

    33. Re:Amen. by Anonymous Coward · · Score: 1

      Hm. Well, I went to one of the most selective tech schools in the world. Probably in the top five, anyway. A place where you meet Nobel Prize winners as a matter of course, and after graduation you regularly see your former classmates in the news.

      And many of them are, in fact, trying to figure out how to make people click ads. They have incredible minds, have mastered all manner of technology, have developed novels maths, and are using those things to figure out how to make people click ads. Conversations with them go something like this: "If I have your age and gender I can tell what ad your going to click with 70% accuracy. If I have location, it goes up to 80%. If I can get a tracking cookie from Acme Corp, I can get it to (blah blah blah)." (All numbers made up for this example).

      In a word, you are wrong.

    34. Re:Amen. by dudpixel · · Score: 1

      I dont find this alarming.
      Sure, clicking ads sounds silly, but it could also rephrased into "thinking about how to make people buy things"...which isn't a simple skill at all.

      Knowing what sells and marketing it to people who will buy it is not trivial. It is a skill most IT professionals dont have. The fact that it exists on the internet is no surprise - since this has been the job of all sales people who ever lived in a capitalist society.

      Find out how to do it, and there's more money in that than trying to build the next greatest invention (software or otherwise). You may succeed at engineering, but at some point you're still going to have to sell something to other people, so you cant live without people who are good at selling things.

      I guess the point of the original comment was that these people's talent was being wasted, due to money being so scarce they spent all their time just trying to make ends meet. This is true to an extent, but just shows to me that the current balance in the IT industry isn't necessarily sustainable. Its unfortunate, and yes it is a shame to waste talent like this, but the problem of putting food on the table is not new - and I've done my fair share of data entry by day and programming by night (in my spare time).

      I'm not sure what the solution is, but these sorts of things tend to work themselves out in time.

      --
      This seemed like a reasonable sig at the time.
    35. Re:Amen. by Anonymous Coward · · Score: 0

      a latter-day Walt Whitman wanna-be

      allusion to Gertrude Stein

      Knowing names takes talent, yo.

    36. Re:Amen. by Anonymous Coward · · Score: 0

      Facebook doesn't make games.

    37. Re:Amen. by sFurbo · · Score: 1

      s/click ads/pay money/

      How is this different form the situation for the last several centuries? Neither ads nor money have any direct use in themselves, but are in stead means to get other people to behave in a certain way.

    38. Re:Amen. by pmontra · · Score: 1

      You're right. The minds that gave us AdBlock outdid the ones in the click ads industry. And don't forget NoScript and Flashblock.

    39. Re:Amen. by SuperCharlie · · Score: 1

      Actually the best minds are working on High Frequency Trading.. with a side-order of social/web media manipulation.

    40. Re:Amen. by GWRedDragon · · Score: 1

      Technologically, no, there's nothing new. But, Facebook is not a technology company.

      What Facebook IS doing is providing a new service which people find adds value to their lives, and thus they use it. Finding new ways to produce value, even in non-technological fields, is still innovation*.

      *Note: obviously Facebook didn't invent blogging, the social connection website, or a shared web gaming experience. However, they have clearly done it in a way that users enjoy more than previous attempts.

    41. Re:Amen. by Anonymous Coward · · Score: 1

      They're just another advertiser with nothing technically interesting to offer.

      Not to us, causality. Not... to... US.

      But Facebook-ready HDTV's, FB Smartphone Apps and experimental social browsers for FB are results of new API layers. Technical? Check!... Interesting? Check! sellers and investors have turned technical APIs into the stream of facebook products ending up on our home theaters, phones, OSS repos, news stories, and even TV "find us on FB at..."

      That's a lot more than myspace ever did in meatspace marketshare. FB even backs up the Smartphone revolution growth --twitter alone would never have given people so many flash apps and enabled data plans to become so important without the picture uploading / social gaming parts.

    42. Re:Amen. by RogerWilco · · Score: 1

      The big question to me always is: Who is earning the money to pay for the advertisement?

      --
      RogerWilco the Adventurous Janitor
    43. Re:Amen. by Anonymous Coward · · Score: 1

      What have they invented?

      Off the top of my head: Significant work on the Binary memcached protocol. Thrift. Cassandra. I'm sure there's more, but that's just off the top of my head...

    44. Re:Amen. by TheRaven64 · · Score: 1

      Indeed. The best minds of his generation are working out how to trade securities a millisecond faster than their contemporaries so that they can make huge profits from noise in the financial system.

      --
      I am TheRaven on Soylent News
    45. Re:Amen. by TheRaven64 · · Score: 1

      Should have read the comments before I posted - exactly what I was thinking. At least working out how to make people click on ads may have some spin-off benefits in working out how to make populations less susceptible to propaganda, or in modelling the effects of social policies. High frequency trading doesn't even add this, but it pays astonishingly well - even more so when you consider that it provides absolutely no benefit to society. At least improving ad efficiency could be seen as connecting suppliers with consumers more efficiently, which may benefit the overall economy. HFT just skims money off the noise in the system.

      --
      I am TheRaven on Soylent News
    46. Re:Amen. by RajivSLK · · Score: 1

      Totally and utterly wrong. According to your argument the latest linux kernel is nothing new. Windows 7 is nothing new. The latest OS X is nothing new.

      It's all just based on electrons (circa time 0) and copper wires (circa 17 or 18 something) and silicon transistors (circa whenever)


      For that matter the hoover damn is just concrete (circa a long time ago) and steel (circa also a long time ago) and the golden gate bridge is just steel and whatever (circa a long time ago)

      Recreating Facebook would take a sizeable team of very talented people working many months if not more than a year to engineer the code and supporting infrastructure. You know like any large engineering challenge. And that's what Facebook today is, a very large engineering challenge. Probably not less complicated in nature than a modern large sky scrapper or very long bridge etc

    47. Re:Amen. by Anonymous Coward · · Score: 0

      DBs may have been around for decades, but they haven't been able to cope with 100 million users hitting on them, let alone the massive amount of updates. The instant updates for so many transactions across 300,0000 machines is pretty impressive, and certainly well beyond a single DB server with some HTML front end.

    48. Re:Amen. by stewbacca · · Score: 1

      Last I checked, money is a problem of the world. Advertising is the economic engine and money is the natural resource. Or to put it another way, not all of us want to be all high and mighty and spend our lives toiling to solve the problems that somebody else thinks is more important than the problems I like to work on.

    49. Re:Amen. by stewbacca · · Score: 1

      Exactly. Clicking ads is just the vehicle for a greater purpose.

    50. Re:Amen. by Anonymous Coward · · Score: 0

      I am sure the fad of trying to connect producers and consumers is just a fad that will soon pass.

    51. Re:Amen. by tehcyder · · Score: 1

      "The best minds of my generation are thinking about how to make people click ads" - Has there ever been a brief description that describes so well the technological time we live in? Hammerbacher should write a book or two.

      If you are spending your working life thinking about how to make people click ads, you're not one of the best minds of your generation, you're just another smartsarse jumping on the gravy train.

      No one is forcing these fucking geniuses to go and work at Google

      --
      To have a right to do a thing is not at all the same as to be right in doing it
    52. Re:Amen. by Anonymous Coward · · Score: 0

      Exceptions should refer to services. The service portfolio is huge. I'm sure you could think of a service which could waste hours of your day without getting much out of it.

    53. Re:Amen. by Anonymous Coward · · Score: 0

      Exactly. People click Google ads because they're on Google, because Google does amazing things with search to help people find the information they want.

      And the thing is that a lot of that technology takes very bright minds to make it work. I have no idea how Google manages to determine sites that belong in SafeSearch, how Google recognises link farms. 99% of people out there wouldn't know where to start when presented with such a problem.

    54. Re:Amen. by Surt · · Score: 1

      Funny how all the 'you're wrong' people post anonymously.

      --
      "Who is the Journal of Quantum Physics going to believe?" --Stephen Hawking
    55. Re:Amen. by Surt · · Score: 1

      I'm not sure who you think I am, but I'm pretty sure you're wrong about me.

      --
      "Who is the Journal of Quantum Physics going to believe?" --Stephen Hawking
    56. Re:Amen. by Anonymous Coward · · Score: 0

      The technology that drives ad clicks is same the technology that controls the world's people.

    57. Re:Amen. by NoSleepDemon · · Score: 1

      Nope I have a very similar job and I'm very much aware that it's a living fucking hell.

  3. well no shit. by bmo · · Score: 4, Insightful

    Manufacturing is dirty and nasty and you don't ever want to do it. It's for the dummies. It's buggywhips.

    That's what's pounded into the heads of everyone going through school that scores above 100 on IQ. As Mike Rowe said at TED, there's a war on work that's been going on for 40 years.

    --
    BMO

    1. Re:well no shit. by bmo · · Score: 5, Informative

      To follow up, here's the video.

      http://www.youtube.com/watch?v=IRVdiHu1VCc

      --
      BMO

    2. Re:well no shit. by Sulphur · · Score: 1

      Manufacturing is dirty and nasty and you don't ever want to do it. It's for the dummies. It's buggywhips.

      That's what's pounded into the heads of everyone going through school that scores above 100 on IQ. As Mike Rowe said at TED, there's a war on work that's been going on for 40 years.

      --
      BMO

      Longer than that. Was it the Book of Common Prayer that refers to "Dark Satanic Mills?"

    3. Re:well no shit. by cyber-vandal · · Score: 2

      No. But in those days manufacturing was very dangerous and paid very badly. Much like it is now in countries that don't have any inconvenient laws requiring factory owners to treat their staff like human beings.

    4. Re:well no shit. by bmo · · Score: 0

      >he didn't watch the video so he has no idea what I'm talking about.

      Go watch the video.

      --
      BMO

    5. Re:well no shit. by MoonBuggy · · Score: 4, Insightful

      While you may be right about the psychological issues, they are overlaid by more distinctly practical ones. I can start a moderately large website with nothing but good ideas and $100 worth of hosting; a musical prodigy (or a tone-deaf teenager) can be heard by millions of people simply with a webcam, a mic, and a YouTube account.

      If I have a brilliant manufacturing idea I have little choice other than to lay down thousands on machinery and materials, and since I don't have said thousands lying around, that means I need investment, which means aversion to risk, which means killing many of the radical ideas that might really be something special. It's not always the case, and rapid prototyping/on-demand manufacturing is helping, but there are still orders of magnitude between the start-up costs of an 'information' business compared to a physical one (assuming that you've got the skills in the field yourself, rather than needing to buy them in from outside).

      It's why we're seeing billionaires coming from nowhere in the tech field - near-zero barrier to entry means the market decides (for better or worse) fairly directly on the products that survive. In manufacturing, the gatekeepers with the capital have their say long before the consumer does.

    6. Re:well no shit. by turgid · · Score: 1

      The war on work has been going on since the Pleistocene.

      Yes, I used to love playing with that stuff too when I was a kid.

    7. Re:well no shit. by Anonymous Coward · · Score: 0

      The war on work has been waged from the day energy first drove life.

    8. Re:well no shit. by mbkennel · · Score: 3, Interesting

      "Manufacturing is dirty and nasty and you don't ever want to do it. It's for the dummies. It's buggywhips.

      That's what's pounded into the heads of everyone going through school that scores above 100 on IQ. "

      Not exactly.

      It's more like, You Will Never Get a Job in Manufacturing Unless You Are Chinese So Just Freaking Get Over It.

      And the executives running the enterprises---and their financiers---demand that they make it so.

      Real world example. An MIT professor invented a pretty cool new technology for better lithium-ion batteries. He wanted to set up a company and manufacture them in the USA and started doing so. When he needed more money he went to the VC's---they demanded that he close down the US factory and re-open it in China before he gets any money. He did.

      BTW, the professor was ethnically Chinese from Taiwan.

    9. Re:well no shit. by vlm · · Score: 1

      paid very badly

      Paid a heck of a lot better than migrant farm worker, miner, sailor, or pretty much anything else at their level of educational and economic sophistication. Its very telling that manufacturing, in general, rarely if ever had to rely on prison labor or slavery, unlike, say, agriculture.

      As in all fields, there is a range of pay and working conditions. At one side, the guys just above the level of sweeping with brooms, whom get paid just a little more than a typical broom pusher... And at the other end of pay and working conditions, there are the aerospace tool and die machinists, the millwrights, the CNC repair technicians... And upward mobility was generally much more available than today.

      --
      "Science flies us to the moon. Religion flies us into buildings." - Victor Stenger
    10. Re:well no shit. by npsimons · · Score: 1

      Manufacturing is dirty and nasty and you don't ever want to do it. It's for the dummies. It's buggywhips.

      That's what's pounded into the heads of everyone going through school that scores above 100 on IQ. As Mike Rowe said at TED, there's a war on work that's been going on for 40 years.

      If your job can be done by a robot, expect it to. Not that I have anything against hard work, or even working with your hands. I think far too many people don't realize the pleasure in crafting something, working hard on it, and having something to be proud of afterwords. But it's also not really reasonable to expect people to be robots and stand at an assembly line doing repetitive tasks all day; it's degrading.

      That being said, I realize that there some jobs, that in the grand scheme of things, don't matter. Or worse, they detract from what does matter. This, I think, is the major failure of thinking when justifying CEO pay; without workers, a CEO is worthless. Without a CEO, workers can still produce useful things; just look at any co-op. Marketing, sales, advertising and even financial jobs are in a similar position as management, and could learn something from IT and tech support: their job is to support the real producers, the people who actually *make* things.

    11. Re:well no shit. by Jawnn · · Score: 1

      Manufacturing is dirty and nasty and you don't ever want to do it. It's for the dummies. It's buggywhips.

      Not quite. Wrong metaphor. Buggy whips are the product that is no longer in demand because of a technological shift that renders that product relatively useless and thus, without a market. Manufacturing is the business of making products for which their is a demand. The only thing that's changed is that we've allowed the people own the factories to profit more by moving them to wherever labor is cheap. Nevertheless, that change is having a profound effect, literally destroying the middle class in the U.S., which was, of course, built on manufacturing.

    12. Re:well no shit. by demonlapin · · Score: 1

      But coops don't scale to the level of producing cars, or computers. They're great for situations in which a small number of people work together to share expenses (professional groups come about because it's advantageous to share office space, Internet service, secretaries, etc., among several people), but they'll never build the Golden Gate Bridge. The workers may be the ones who build it, the engineers may design it and make it safe, but it's the CEO who makes sure that it can be done at a profit. CEOs are often paid too much, but a good one is worth every penny.

    13. Re:well no shit. by Anonymous Coward · · Score: 1

      At one side, the guys just above the level of sweeping with brooms, whom get paid [...]

      In that italicized subordinate clause, the relative pronoun is in the subjective case. For that reason, it should be "who". The word "whom" is appropriate in the objective case only, such as "with whom" where "with" is the preposition and "whom" is the relative pronoun which is the object of the preposition.

      I mention that because of the irony of your sig. Otherwise, trying to use a word like "whom" to show sophistication tends to backfire when you do it incorrectly. I admit that at first I was inclined to make fun of you but then decided I could produce a more constructive response.

    14. Re:well no shit. by bmo · · Score: 0

      Mods on crack.

      As usual.

      --
      BMO - Go ahead, mod this down too.

    15. Re:well no shit. by CRCulver · · Score: 1

      Was it the Book of Common Prayer that refers to "Dark Satanic Mills?"

      No, it was William Blake in his poem "Jerusalem".

    16. Re:well no shit. by Mr.+Slippery · · Score: 1

      Its very telling that manufacturing, in general, rarely if ever had to rely on prison labor or slavery, unlike, say, agriculture.

      ...because land policies drove desperate peopl into the cities looking for any work. Read up on land enclosure and the history of the Industrial Revolution.

      And China, the modern manufacturing powerhouse, makes use of prison labor.

      Yes, a skilled machinist has a pretty decent jobs, and yes, the bias against manufacturing work is a bad thing. But there are some unpleasant fact at the root of the bias.

      --
      Tom Swiss | the infamous tms | my blog
      You cannot wash away blood with blood
    17. Re:well no shit. by M.+Baranczak · · Score: 1

      Its very telling that manufacturing, in general, rarely if ever had to rely on prison labor or slavery

      Nazi Germany did it. So did the USSR. As for the rest of the industrialized countries: they had already outlawed slavery by the time they became industrialized.

    18. Re:well no shit. by Grygus · · Score: 0

      Why is this marked Troll? It really is the video of Mike Rowe at TED.

    19. Re:well no shit. by Toze · · Score: 2

      Rapid prototyping is starting to change that, to an extent, though. Or at least the initial "Here's the physical object" prototyping stage is getting easier to enter.

      --
      No OS on the planet can protect itself from a user with the admin password. - Yvan256
    20. Re:well no shit. by Anonymous Coward · · Score: 0

      Thanks, very informative!

    21. Re:well no shit. by Anonymous Coward · · Score: 0

      Problem is, it's the manufactured things that are directly useful to consumers. Yes, it's fine to be the ones designing the objects of manufacture, or the machinery of manufacturing, or even the logistical and financial systems that support the whole enterprise, but - as another poster pointed out - if all of those "higher level" functions become *totally* disconnected from the manufacturing then the Chinese will just work their way up the chain until they no longer need us. At all. For anything. Then we'll be totally screwed, with no market for our now-worthless services, and if it's not the Chinese then it will be any of a dozen other places that are ready to eat *their* lunch first. We have to stay "whole stack" to survive long term, even if it means some of our precious little children who are so much better than precious little children everywhere else actually have to - gasp! - work in factories. Stop looking down your nose at your team-mates, because without them your Aeron-addicted ass will be the first to go in the fire.

    22. Re:well no shit. by Anonymous Coward · · Score: 0

      Um isn't that basically true? I mean factory workers in china aren't really living it up or anything like that. In america there is enough affluence that most people are better off trying to do something for a person richer than themselves, that makes their life more easy.

    23. Re:well no shit. by Hazel+Bergeron · · Score: 1

      Paid a heck of a lot better than migrant farm worker, miner, sailor, or pretty much anything else at their level of educational and economic sophistication.

      There is this tenet in Religious Capitalism that people all moved to the cities during the Industrial Revolution because conditions were better than in the fields.

      This is bullshit.

      (1) Who do you think owned the fields? Not the peasants who moved to the town. In a lot of cases, landowners made management decisions to push their tenants out because they wanted to reallocate the land. Consider what happened on Skye: the early effects of globalisation and mega-farming.

      (2) The myth of the fully informed agent was already in full force. You think these people knew the kind of conditions they would have to face? As always, the pioneers might have had it reasonably good. Do you think a few years later, as supply exceeded demand and conditions became worse, that these former peasants (or their offspring) could just move back to the countryside? A gold rush has one defining feature: in the long run, the majority of players are losers.

    24. Re:well no shit. by Anonymous Coward · · Score: 0

      "Manufacturing is dirty and nasty and you don't ever want to do it. It's for the dummies. It's buggywhips.

      That's what's pounded into the heads of everyone going through school that scores above 100 on IQ. "

      Not exactly.

      It's more like, You Will Never Get a Job in Manufacturing Unless You Are Chinese So Just Freaking Get Over It.

      I can tell that the OP attended school prior to the mid 90's, and you have attended school during or after the mid 90's. I'm not sure exactly when it switched (probably was somewhat gradual) but back in the late 80's and early 90's they were still pounding the whole "You have to get ready to go to college so you don't end up having to build houses alongside the Pedophiles and Murderers who are out on Parole."
      When I graduated they had started toning it down a little so it was more along the lines of "You will never make any money, or be able to retire, or ever have anything you want, and will live a life of abject poverty and misery unless you go to college and stay out of the Manufacturing industry".
      When my nephew got into high school in the early 00's, the tone was very different, and they were saying "There's nothing wrong with Blue Collar work, except that there isn't any and what's left will be overseas by the time you graduate. So if you don't want to wait tables or work at McPuke's for minimum wage, you'll go to college so you can get a Good Job."

    25. Re:well no shit. by mbone · · Score: 1

      Longer than that. Was it the Book of Common Prayer that refers to "Dark Satanic Mills?"

      That was William Blake, in the poem "And did those feet in ancient time," (also known as "Jerusalem").

      There is some argument that the "dark, satanic mills" he refers to were churches, not factories.

    26. Re:well no shit. by Anonymous Coward · · Score: 0

      Care to name this guy - and the battery tech?

    27. Re:well no shit. by mochan_s · · Score: 1

      ... have little choice other than to lay down thousands on machinery and materials ..

      That's like saying you have to buy a T1 line and a server and networking equipment to host a web server.

      I don't know what kind of manufacturing idea that you have but I sure can make a whole bunch of prototypes from a $100 worth of raw materials and some shop time. You can get a lot of metal, screws, fiberglass etc etc for $100. I know friends who make car parts prototypes that way.

      I know people in SD are not machinist but you have to realize that things in your area of expertise look easier than others.

    28. Re:well no shit. by quintin3265 · · Score: 1

      It's simply not true that anyone can start a website with nothing. I can put up the best website in the world (and have already spent years developing two that I had thought were pretty good), but there are so many websites out there that it probably won't get many hits. The world is flooded with good and bad apps, blogs, videos, and software.

      I've spent hundreds of hours putting out press releases, posting links on forums, E-Mailing people, and so on. I E-Mailed 80 different personal messages to people in my site's industry and didn't receive one reply. I was banned from countless forums for spam, and press releases are deleted without being read. The bottom line is that nobody cares about your new site regardless of how good it is. Good sites don't get hits because they are good; they get hits because they happen to be acceptable but they are promoted by big companies or have a lot of money to spend on advertising.

      Google and facebook came about in a time when there were fewer choices, so they could stand out. The Internet is becoming like the music business, where there are stories of artists who get jobs as janitors at the studios so that they can continually hound the executives until they finally get noticed. Like everywhere else in today's society, a few big sites increasingly control the destiny of all the little sites.

  4. Stick with what you know by MM-tng · · Score: 2

    Most American companies are about the marketing anyway. Fast food, candy bars, cars. Lots of fancy colors. Sell as much crap with a fancy wrapper. Don't see what got lost, maybe we are better off :)

  5. Disturbing Trend? by Jeremiah+Cornelius · · Score: 4, Interesting

    A deliberate move.

    Concentrate power and wealth for very few, at the cost of all the others... Then? Castigate the losers in this scheme as stupid or non- adaptable.

    This is the new America. It's the perfect cesspit for breeding Zuckerbergs.

    --
    "Flyin' in just a sweet place,
    Never been known to fail..."
    1. Re:Disturbing Trend? by cosm · · Score: 1

      No kidding, I am considering changing majors from my current STEM track to a TsD, or a Doctorate of Turdshinology.

      --
      'We are trying to prove ourselves wrong as quickly as possible, because only in that way can we find progress.' RPF
    2. Re:Disturbing Trend? by khallow · · Score: 3, Insightful

      This is the new America. It's the perfect cesspit for breeding Zuckerbergs.

      Zuckerbergs wouldn't exist in this dystopia. He didn't start with all that wealth and power. He'd merely be another would-be upsurper shutout of capital, subject to onerous, regulatory burden, and whatever other ploys your dystopia has to keep wealth with the wealthy.

      Great wealth only came to him as the result of creating something of value (sure, I think Facebook is overvalued in the markets, but it still has considerable inherent value).

    3. Re:Disturbing Trend? by MahJongKong · · Score: 1

      Exactly! '...to combine this feeling for social responsibilities with a ruthless determination to prune away all excrescences which are incapable of being improved'. James Murphy' translation -

    4. Re:Disturbing Trend? by mvdwege · · Score: 1

      [Zuckerberg] didn't start with all that wealth and power.

      Yeah right. He went to school in a district with a median income of over 100,000 USD. His parents were rich enough to send him to a prestigious boarding school, and he attended Harvard.

      If that doesn't constitute the very definition of 'born with a silver spoon in his mouth', then I don't know what would.

      Great wealth generally comes to those who are already wealthy. Zuckerberg is no great example to try and disprove that rule of thumb.

      Mart

      --
      "I know I will be modded down for this": where's the option '-1, Asking for it'?
    5. Re:Disturbing Trend? by khallow · · Score: 1

      Yeah right. He went to school in a district with a median income of over 100,000 USD. His parents were rich enough to send him to a prestigious boarding school, and he attended Harvard.

      So how much is Zuckerberg earning per year now? I bet it's well over $100 thousand. I'm not sure it's worth arguing with someone who glosses over a few orders of magnitude.

      Great wealth generally comes to those who are already wealthy. Zuckerberg is no great example to try and disprove that rule of thumb.

      His parents weren't billionaires. Sure they might have been "wealthy", but they didn't have "great wealth".

    6. Re:Disturbing Trend? by Anonymous Coward · · Score: 0

      Yes because all of us go to boarding schools and can afford to go to Harvard, and have fencing as a hobby.

      Zuckerberg started filthy stinking rich, same as Billy G. I hate it when people decide such individuals are examples of the classic rags to riches story.

    7. Re:Disturbing Trend? by mvdwege · · Score: 1

      So what if his parents weren't billionaires? You specifically said that "Great wealth only came to him as the result of creating something of value" (emphasis mine). Well guess what? It is easy to 'create something of value' if you do not have to struggle to make the daily ends meet. Witness Zuckerberg again, who had the time to work on Facebook during his stay at one of the harder U.S. universities. Slacking off like that is impossible unless mommy and daddy are standing by to pay your way.

      Wealth breeds more wealth. It is hard to deny that with history as the witness for the prosecution. Zuckerberg is not the first whose privileged background is suddenly obscured by those who want to create yet another 'hard work can make anyone rich!' myth.

      Mart

      --
      "I know I will be modded down for this": where's the option '-1, Asking for it'?
    8. Re:Disturbing Trend? by khallow · · Score: 1

      So what if his parents weren't billionaires?

      Kinda important, that's why. Even if we accept your assertions at face value, that only the wealthy become the wealthiest (with the observation that this occurs), we still have a potential mere two generations separating the absolute poorest from the absolute wealthiest. After all, a poor family can have a wealthy kid and the kid can have a billionaire. That's a degree of social mobility that is still far beyond what you worry about.

      You specifically said that "Great wealth only came to him as the result of creating something of value" (emphasis mine).

      And it is a true statement.

      Well guess what? It is easy to 'create something of value' if you do not have to struggle to make the daily ends meet.

      Sure, doesn't invalidate what I said.

      Witness Zuckerberg again, who had the time to work on Facebook during his stay at one of the harder U.S. universities. Slacking off like that

      A lot of people slack off at the "harder US universities". Doesn't require a rich parent, it just requires someone who's lazy. Given that Zuckerberg generated a good-sized business rather than a few missing years, I wouldn't call it "slacking".

      Wealth breeds more wealth. It is hard to deny that with history as the witness for the prosecution.

      And history is also the witness for the defense.

    9. Re:Disturbing Trend? by khallow · · Score: 1

      Yes because all of us go to boarding schools and can afford to go to Harvard, and have fencing as a hobby.

      Only billionaires can afford that?

  6. Who's to blame for all the advertisement? by Raffix · · Score: 4, Interesting

    I use two facebook accounts; one polished and clean for my parents and family, and one for my friends that has very little personal information(for instance i only use initials and dont link to my employer or even my city. I never spent a dime on any apps or services on facebook and I never will. The sad thing isn't the folks at facebook, google or twitter trying to get us to click on ads or buy fake gold for some facebook game, it's the ones of us that do click or buy fake gold. Website advertisement would not exist if it didn't work. This article warms me up and gives me hope that once all the baby boomers will be retired ... the IT workers and advertisement gurus of our generation might finally embrace better values than the ones brought on by capitalism.

    1. Re:Who's to blame for all the advertisement? by halo_2_rocks · · Score: 1

      I agree. I have a fake facebook page too and DO NOT put any real information about myself out on the web. All the information about the user is completely untrue so I don't understand what good this new industry does for advertisers? nor how it creates one new job based on the viewing habits of a fake user?

    2. Re:Who's to blame for all the advertisement? by Frosty+Piss · · Score: 5, Interesting

      I use two facebook accounts; one polished and clean for my parents and family, and one for my friends...

      I have *ONE* Facebook page because I've long ago decided that my parents know who I am, and I don't care to work for people I have to lie to.

      --
      If you want news from today, you have to come back tomorrow.
    3. Re:Who's to blame for all the advertisement? by bmo · · Score: 1

      I have one facebook page.

      I'm choosy who I let connect to it.

      I don't friend work or family. Ever. And it's sure as hell not world-readable.

      --
      BMO

    4. Re:Who's to blame for all the advertisement? by Jah-Wren+Ryel · · Score: 1

      I agree. I have a fake facebook page too and DO NOT put any real information about myself out on the web. All the information about the user is completely untrue

      That's what you think. Facebook has their hooks into thousands of big name websites such that even when you "log out" of facebook, they still track you at many of the other websites you use. Facebook is then able to cross-reference all of that external traffic, including "private" information you've given to those other sites like your shipping address and the name on your credit card with your "fake" facebook account.

      Install the ghostery add-on for firefox and watch as it reports each time you load a page from a "facebook partner" (as well as tons of other trackers), you'll be stunned at just how far facebook has proliferated in the background.

      --
      When information is power, privacy is freedom.
    5. Re:Who's to blame for all the advertisement? by causality · · Score: 1

      I use two facebook accounts; one polished and clean for my parents and family, and one for my friends...

      I have *ONE* Facebook page because I've long ago decided that my parents know who I am, and I don't care to work for people I have to lie to.

      I am happy to work for people who don't really care what I do when I'm off the clock. It's not their business and they aren't trying to make it their business. I come in, I do a good job, I get paid, I clock out. That sums up my involvement with them. Anything I do off the clock is done as a private individual and not as a representative of the company. There is no grounds for anyone to expect anything different. They don't go around trying to dig up dirt on anyone. They don't go snooping through Facebook to try to find me there to see if I perfectly fit the Puritannical image of a goody two-shoes so they can overreact and play drama-queen if I don't.

      "OH MY GOD IS THAT A BEER IN HIS HAND?! Some tiny fraction of our customers might be teetotalers. They might be .. *gasp* ... OFFENDED! Quick, fire a good worker!" Seriously, fuck that. Fuck that and fuck the whole "cater to every offended person however unreasonable" with it. Whatever happened to allowing consenting adults to live their lives as they see fit and showing your disagreement with a lifestyle by living a different one? Not enough excuse in there to control others?

      I can see one potential exception to this. I can see how that might not be the case for say, a politician or a CEO (which is a different type of politician) or a celebrity who advertises a product on TV. By becoming public figures and seeking public attention, those people have largely surrendered their privacy anyway. They wanted fame and did what it took to obtain it even though they knew their personal lives would be aired for public consumption (hope it was worth it). But really, how much of the population does that describe? Most of the people fired over relatively tame pictures on Facebook were not celebrities or public figures.

      --
      It is a miracle that curiosity survives formal education. - Einstein
    6. Re:Who's to blame for all the advertisement? by non · · Score: 1

      you realize that your generational generalizations are absurd, don't you?

      --
      ...vividly encapsulates that post-Watergate/pre-punk/coked-up moment when you could trust no one, least of all yourself.
    7. Re:Who's to blame for all the advertisement? by khallow · · Score: 0

      This article warms me up and gives me hope that once all the baby boomers will be retired ... the IT workers and advertisement gurus of our generation might finally embrace better values than the ones brought on by capitalism.

      What is it with the vapid, knee-jerk bashing of baby boomers? Imagine yourself as part of the first generation to grow up on television. I think it's a shame they don't get a fair shake.

      Second, if you ever come up with a superior alternative to capitalism, you let us know. For example, someone tried that last century, they applied a system called "communism" which works well for a tribe of a few dozen people to somewhere around a billion people. For some reason, it didn't scale. Imagine that.

      Before I'm going to get excited about a rival system to capitalism, it needs to undergo a trial by fire, implemented in a significant population for a significant time and competing successfully with capitalism.

    8. Re:Who's to blame for all the advertisement? by John+Hasler · · Score: 1

      > Install the ghostery add-on for firefox...

      I have it.

      > ...and watch as it reports each time you load a page from a
      > "facebook partner"...

      Never happens.

      --
      Warning: this article may contain humor, sarcasm, parody, and perhaps even irony. Read at your own risk.
    9. Re:Who's to blame for all the advertisement? by Anonymous Coward · · Score: 1

      Hi Brian,

      We've seen your facebook, your boss showed it to us. You're really not as interesting as you like to think. I did much more outrageous stuff when I was a kid, but there's a few thing's I'd prefer your mother not to know, so lets keep it between ourselves, okay.

      Dad.

    10. Re:Who's to blame for all the advertisement? by Anonymous Coward · · Score: 0

      Depends on who you are. I am a criminal and a drug user. I also have a decent position in municipal government. I could tell the truth but it would cost me my job. No one at the bicycle store I used to work at cared if I smoked a bowl on the weekend. That job also wouldn't put my daughter through college.

    11. Re:Who's to blame for all the advertisement? by Anonymous Coward · · Score: 0

      and I don't care to work for people I have to lie to.

      So you're saying that your personal life isn't very exciting. Or maybe you only want to work for tattoo parlors and nightclubs.

    12. Re:Who's to blame for all the advertisement? by Jah-Wren+Ryel · · Score: 1

      > ...and watch as it reports each time you load a page from a
      > "facebook partner"...

      Never happens.

      100,000 Websites Add Facebook's Social Plugins - May 2010

      --
      When information is power, privacy is freedom.
    13. Re:Who's to blame for all the advertisement? by Anonymous Coward · · Score: 0

      Funny thing is, facebook knows you are both the same person.

    14. Re:Who's to blame for all the advertisement? by Anonymous Coward · · Score: 0

      I use two facebook accounts; one polished and clean for my parents and family, and one for my friends...

      I have *ONE* Facebook page because I've long ago decided that my parents know who I am, and I don't care to work for people I have to lie to.

      Do you have curtains in your windows? If so you are already lying by omission.

    15. Re:Who's to blame for all the advertisement? by Xoltri · · Score: 1

      Not telling is not lying.

      --
      -Xoltri
    16. Re:Who's to blame for all the advertisement? by tqk · · Score: 1

      What is it with the vapid, knee-jerk bashing of baby boomers?

      Thanks (born '54).

      Second, if you ever come up with a superior alternative to capitalism, you let us know.

      Well, it is practised rather badly, so badly that this libertarian-Objectivist (it's complicated) hesitates to call it capitalism. I'd call it closer to Fascism; regulatory capture plus corporatism. The politicians and lobbyists are in it up to their elbows, and the movers and shakers in the shadows appear to prefer de-population to solve humanity's ills.

      It's pretty damned annoying to see the slandering of Ayn Rand* (et al) here when they screamed loudest about getting those jerks out of the system so it could have a chance to work. "Laissez nous faire!"

      [*] Yeah, her personal life was a little nuts. Isn't everyone's?

      --
      "Tongue tied and twisted, just an Earth bound misfit ..." -- Pink Floyd.
    17. Re:Who's to blame for all the advertisement? by tqk · · Score: 1

      What is it with the vapid, knee-jerk bashing of baby boomers?

      Thanks (born '54).

      ... And may I point out http://en.wikipedia.org/wiki/Zuckerberg - you can't blame that !@#$ on Boomers, bwa, ha, ha, haaa! :-)

      --
      "Tongue tied and twisted, just an Earth bound misfit ..." -- Pink Floyd.
    18. Re:Who's to blame for all the advertisement? by Anonymous Coward · · Score: 0

      I use two facebook accounts; one polished and clean for my parents and family, and one for my friends that has very little personal information(for instance i only use initials and dont link to my employer or even my city.

      I never spent a dime on any apps or services on facebook and I never will. The sad thing isn't the folks at facebook, google or twitter trying to get us to click on ads or buy fake gold for some facebook game, it's the ones of us that do click or buy fake gold. Website advertisement would not exist if it didn't work.

      This article warms me up and gives me hope that once all the baby boomers will be retired ... the IT workers and advertisement gurus of our generation might finally embrace better values than the ones brought on by capitalism.

      Yeah, but capitalism was brought about by the mass of consumers who wanted it. So we pretty much steered Steamship We The People into Race To The Bottom bog. I guess we just value value.

  7. The loss of manufacturing jobs by Anonymous Coward · · Score: 0

    has been happening for many years. America has already migrated to a service economy. All we do is sell shit to each other. Many tech jobs have left as well.

    Fuck Facebook, Google, Twitter and the rest. They provide nearly nothing of value that wasn't available before they showed up. They are simply flytraps for your eyeballs. I assure you they will be forgotten in a decade. Remember AOL? Neither does anyone else.

    1. Re:The loss of manufacturing jobs by Surt · · Score: 1

      AOL has a huge ad on the 101 suggesting you join them for a great career. I laughed out loud.

      --
      "Who is the Journal of Quantum Physics going to believe?" --Stephen Hawking
    2. Re:The loss of manufacturing jobs by fuzzyfuzzyfungus · · Score: 2

      Hey, be nice.

      Working at AOL(not that I do), is like having a Social Security account that works in reverse: Instead of paying for the retirements of increasingly helpless confused old people, increasingly helpless confused old people pay you, a tidy sum a month, for a service they are no longer using; but do not understand.

      Gnawing out your own soul is fairly painful during the first week or two; but after that it starts to get easier.

    3. Re:The loss of manufacturing jobs by Tim+the+Gecko · · Score: 1

      AOL's billboard on Highway 101 doesn't even promise a great career. Apparently you just have to join them before your boss does. Therefore even a vague estimate of "when hell freezes over" should be good enough to set your timetable for moving there.

    4. Re:The loss of manufacturing jobs by Surt · · Score: 1

      Ah, they've changed it again then ... there have been at least 3 different AOL career messages there now.

      --
      "Who is the Journal of Quantum Physics going to believe?" --Stephen Hawking
  8. It's NEVER different. by Anonymous Coward · · Score: 2, Interesting

    Ever.

    Groupon, which e-mails coupons to people, may be the fastest-growing company of all time. Its revenue could hit $4 billion this year, up from $750 million last year, and the startup has reached a valuation of $25 billion. Its technological legacy is cute e-mail.

    Groupon is going to crash and burn like you've never seen.

    1. Barriers to entry are pretty much zero and as such, competitors are cropping faster than ever.

    2. The merchants are disillusioned with them: all they get are the people looking for deals and no repeat business and in the meantime, the business they get form Groupon hardly makes any money and most of the time, it's at a loss.

    HPs, Oracles, SUN, the Slashdot hated Microsoft all created products - not easily duplicated services that are basically advertising which is what this whole new bubble is. That's all. No new technology. No new "paradigm" like the Internet was - just using bits and bytes instead of paper.

    I will enjoy this show immensely!

  9. consumer products are price constrained by OrangeTide · · Score: 4, Insightful

    Unless you can manufacture the candy and soda efficiently, no amount of marketing is going to save your ass.

    --
    “Common sense is not so common.” — Voltaire
    1. Re:consumer products are price constrained by Anonymous Coward · · Score: 0

      Nonsense, look at Apple and see how well they've done.

    2. Re:consumer products are price constrained by im_thatoneguy · · Score: 4, Insightful

      I just went to an event yesterday sponsored by Monster Energy. I imagine the profit margins on a $5 can of non-carbonated pop is *at least* 500%.

      There is a *LOT* of room for manufacturing inefficiency in such a product. But the marketing which produced literally thousands of people paying money to wear a hat or sweater emblazoned with your logo is by far the greater accomplishment than the product.

      It's a product that tastes like shit, is grossly over priced and really only exists because of its successful marketing campaign and lifestyle association.

    3. Re:consumer products are price constrained by Anonymous Coward · · Score: 0

      It's a product that tastes like shit

      Nope

      is grossly over priced

      Meh same price as a bottle of beer but it actually makes me feel good

      only exists because of its successful marketing campaign and lifestyle association

      Or because it makes you feel good.

    4. Re:consumer products are price constrained by Anonymous Coward · · Score: 0

      I just went to an event yesterday sponsored by Monster Energy.

      Ew, stay away from me.

    5. Re:consumer products are price constrained by DerekLyons · · Score: 1

      I just went to an event yesterday sponsored by Monster Energy. I imagine the profit margins on a $5 can of non-carbonated pop is *at least* 500%.

      You're error isn't in your imagining, but in proceeding to act as though your imagination represents reality.
       
      Given the amount spent on marketing at the various levels, the amount spent on promotions and sponsorships, the extreme competition in the field, etc... etc... I'd be *very* surprised if the margins were that high. That so far the grocery chains are declining to introduce 'house' brands of energy drinks just adds more weight to the suspicion that the margin is considerably lower.

    6. Re:consumer products are price constrained by MoonBuggy · · Score: 2

      I think you've missed the point. It's not to say that their overall profitability is that high, but that the margin on the physical product alone is, meaning that manufacturing efficiency and actual product improvement (something that many people would consider to have value) are largely unimportant to them, whereas improved marketing is everything. Which goes back to the article's point that all we'll be left with when the current bubble bursts is the ability to market really really well.

      Honestly I'm not sure I agree, but your conjecture that they spend a lot on marketing, promos, sponsorships and so forth actually reinforces that point - it certainly doesn't refute what the GP post was saying.

    7. Re:consumer products are price constrained by Anonymous Coward · · Score: 0

      It's a product that tastes like shit

      Arguable. Monster is honestly one of the less shit-tasting energy drinks out there. Though to be honest, as evil as the company behind Rockstar is, their yellow or orange canned goodness is the only thing I'll drink. All the tasty bad-for-you-ingredients, with pretty much no calories, and it either tastes like lame lemonade or watered down orange drank.

      is grossly over priced

      Nonsense! You cannot say this while discussing manufacturing. You're simply not allowed. You clearly understand the reasons why Monster is 'overpriced'; therefore, you should understand exactly why it is not overpriced.

      and really only exists because of its successful marketing campaign and lifestyle association.

      Not really. Energy drinks are a dime a dozen - marketing and lifestyle done by the company have little to do with the marketing and lifestyle we idiots - especially those in IT - put upon ourselves. Caffeine is cool, yeah? Yeah! Working 80 hours a week is awesome, yeah? Yeah! Gotta pump out that meaningless code that does nothing to improve our lives, our customers' lives, or humanity, yeah? Fuck yeah, we're rockstars!

    8. Re:consumer products are price constrained by CRCulver · · Score: 1

      That so far the grocery chains are declining to introduce 'house' brands of energy drinks just adds more weight to the suspicion that the margin is considerably lower.

      I am an energy drink addict and I travel regularly among several EU countries. The supermarket chains here do have their own house-brand energy drinks (curiously they are mostly produced in Holland), and these cost one half to one quarter as much as Red Bull or Monster. There's definitely money to be made.

    9. Re:consumer products are price constrained by Anonymous Coward · · Score: 0

      is grossly over priced

      Meh same price as a bottle of beer but it actually makes me feel good

      only exists because of its successful marketing campaign and lifestyle association

      Or because it makes you feel good.

      That's what marijuana is for. Much more cost-effective too. Even at black market prices.

      Of course you should not break the law. Just sayin it should be legal.

    10. Re:consumer products are price constrained by Anonymous Coward · · Score: 0

      Monster is, in fact, carbonated.

    11. Re:consumer products are price constrained by DerekLyons · · Score: 1

      I think you've missed the point. It's not to say that their overall profitability is that high, but that the margin on the physical product alone is, meaning that manufacturing efficiency and actual product improvement (something that many people would consider to have value) are largely unimportant to them

      I think you missed *my* point - which is that is an unsupported assumption.
       

      Honestly I'm not sure I agree, but your conjecture that they spend a lot on marketing, promos, sponsorships and so forth actually reinforces that point - it certainly doesn't refute what the GP post was saying.

      The GP made the assumption the margins were high because the cost to the consumer is so high relative to the likely cost of manufacture. I showed how unlikely that was - directly refuting him. I.E., I don't think you understood what he said either.

    12. Re:consumer products are price constrained by Anonymous Coward · · Score: 0

      frankly the companies contracted to make supermarket brands are far more efficient at manufacturing than you will ever be.

      Making things consistently, with quality, and doing it cheaply is a difficult task. Honestly the key to those supermarket brands is that they are cheaper than the brands with high marketing campaigns. Some of it is they don't have a marketing budget, but some of it is that they make it their business to cut corners.

      In my experience with supermarket sodas, I've found that they have inferior quality assurance checks compared to some of the more popular brands. Sometimes the cans are underfilled, the cans tend to get leaks more easily as well (which can either be related to the cans themselves, or to the care in which they are packed). I suspect the ingredients and flavourings are not as expensive as the other brands either, but I have no data on that specifically.

    13. Re:consumer products are price constrained by DerekLyons · · Score: 1

      They doesn't seem to be the case in the US as near as I can tell.

    14. Re:consumer products are price constrained by coolmadsi · · Score: 1

      Given the amount spent on marketing at the various levels, the amount spent on promotions and sponsorships, the extreme competition in the field, etc... etc... I'd be *very* surprised if the margins were that high. That so far the grocery chains are declining to introduce 'house' brands of energy drinks just adds more weight to the suspicion that the margin is considerably lower.

      I'm from the UK and have in the past brought the 'own-brand' energy drinks from TESCO, ASDA, Iceland and Sainsburys. Some will have the shop name on it, some will not but I've not seen them anywhere else apart from those supermarkets. They are noticably cheaper than the highly marketed ones.

    15. Re:consumer products are price constrained by spiralx · · Score: 1

      I have a 500ml can of Monster Energy in front of me, which cost me £1.40; the same shop sells 250ml cans of Red Bull for £1.35. That makes Red Bull almost twice as expensive, which is quite a trick. Own-brand 250ml cans from supermarkets tend to be around 40p, making Red Bull about 3.4 times as expensive...

  10. Pay attention to Internet ads? by Anonymous Coward · · Score: 1

    Well maybe the "greatest minds" of our time have noticed that we have stopped paying attention to their marketing years ago. The saturation point of information vs sales has peaked like spam to legitimate mail on the Internet. I would hope to think that the average consumer should realize the Internet is to the point of cars have been for years, little difference between production years, just over bearing marketing and empty promises.....

  11. So? Advertising is new? by SmallFurryCreature · · Score: 4, Insightful

    Yes, this guy is in advertising. He is the b-ark but for some reason, he figured it out. Well? Advertising has been around for a long time and has always about getting people to buy more widgets they don't need. There really is no difference between the guy who came up with Soaps to sell soap and the guy who invented the monkey gif ad.

    If this guy hates his job, there are plenty others. It is hardly as if the whole world is just working for facebook.

    If ANYTHING, this guys attitude "my job is just selling ads, therefor the entire world is about selling ads" is the problem. No, the whole world is NOT you. Don't throw a hissy fit because you found out you work in advertising. Oh and the guy in the example? Now runs a data analysis company. Gosh, he was so upset about this job selling advertising he went into data mining. Two guesses what he mines for.

    But there are still countless companies doing real work, just as they have been doing while advertising agencies have been around.

    Just accept, most of us lead utterly meaningless lives. The b-ark better be really big.

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

    1. Re:So? Advertising is new? by geek · · Score: 5, Insightful

      Advertising has alway existed, but it's never existed on this scale. We're seeing a type of advertising now that dwarfs even the insane propoganda put out during rival governments during war time. You can't go anywhere, do anything without ads everywhere. In movies, buses, signs, TV, radio. Hell even my place of employment covers the walls with ads for products because they get kick backs from the vendors. I walk down a hallway every day with coca cola and apple plastered over the walls.

      To say it's always existed is like saying viruses always existed while everyone around you is dying of AIDS. At no other time in history have we been so over come with bullshit. That is the point.

    2. Re:So? Advertising is new? by cosm · · Score: 1

      karma whoring, had to look up b-ark, good analogy btw

      --
      'We are trying to prove ourselves wrong as quickly as possible, because only in that way can we find progress.' RPF
    3. Re:So? Advertising is new? by Warlord88 · · Score: 1

      > comparing advertising with fatal virus like AIDS > saying advertising is bullshit Nice comeback there. Replace the words about "advertising" with "buildings" and you get a free anti-construction rant.

    4. Re:So? Advertising is new? by Anonymous Coward · · Score: 0

      You're not on 4chan, > isn't for implications.

    5. Re:So? Advertising is new? by Anonymous Coward · · Score: 0

      I think the important thing he is trying to say is that, yes advertising has been around for a long time, but it has never used (wasted?) so much time of mathematicians before. Mathematicians who might have otherwise spent it doing something to advance the human race.

    6. Re:So? Advertising is new? by Rangido · · Score: 1

      IIRC, Pascal worked on gambling problems.

    7. Re:So? Advertising is new? by EvilAlphonso · · Score: 3, Interesting

      Advertising has alway existed, but it's never existed on this scale. We're seeing a type of advertising now that dwarfs even the insane propoganda put out during rival governments during war time. You can't go anywhere, do anything without ads everywhere. In movies, buses, signs, TV, radio.

      While it may be true in the US of A, there are still places where you don't get exposed to that many ads. For example, on this side of the Atlantic I don't see a single ad panel on the way to work (or back), BBC is still advertisement free (and for everything else there is MythTV commercial skipping), AdBlock+ and noScript filter out most of the crap on the web, there are so many freely available interesting podcasts or university lectures that I only tune in the radio for the news. I can't comment much on movies as I haven't set foot in a theater for the last 2 years.

      To say it's always existed is like saying viruses always existed while everyone around you is dying of AIDS. At no other time in history have we been so over come with bullshit. That is the point.

      Then do something simple about it... turn off the dumb box, stop consuming the mind-crushing drivel that passes as entertainment nowadays. Pick a hobby, any hobby that doesn't require you to sit for hours in front of a screen after spending your entire work day sitting in front of one.

      If you really "need" to watch TV, consider watching it time-shifted using a PVR that is able to strip commercials.

    8. Re:So? Advertising is new? by Anonymous Coward · · Score: 0

      This is not quite so.

      I watch TV shows now, shows that I watched 10, 15 years ago. It is so much more pleasant to watch them without commercial interruption. Though, I can see that Netflix's days are surely numbered. The net neutrality debate was slipping away gradually in favor of the content producers. And now, nearly all the big players are starting to cap bandwidth, or have won the right to charge premiums for traffic shaping. I can't see the streaming side of the Netflix business model surviving. Unfortunately. Very sad. Because the $150/month for cable + ads model sucked. But it seems as if that's what we're headed back to.

      Starting with Tivo - it was a nice run at an anti-ad revolution. It has been a nice decade or so, with far less ads than in the 1990's.
      Music listening has been nice too. Compared with what I grew up with - radio stations, and interminable ads up the wazoo, asshole DJ's talking over the beginning and ending of songs that were, in themselves, ads. Now, I have way more options in music, I just have to work a bit to search for it. The bands are certainly impoverished, and especially in their promotion. But there's a lot of fresh music out there, exploring a lot of new ground, that the big companies are totally ignoring. And screw those companies that don't know what's good for them anyway. No asshole DJ's. No commercials. (other than ad banners - I pay for the CD's I buy; I don't download; I prefer having a hard copy). I don't recall when was the last time I turned on a radio. :)

      So I think that advertising reached a certain abusive scale, but that was long ago. People had the technological means to turn their back on it, and they did. You have no idea how bad the 1990's were. But then again, I have not currently listened to the radio or watched a cable show in probably 5 years. :)

    9. Re:So? Advertising is new? by Hognoxious · · Score: 1

      I walk down a hallway every day with coca cola and apple plastered over the walls.

      Can't be pleasant, especially in warm weather.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  12. If I was a pundit by cosm · · Score: 4, Funny

    Fox & Friends: "Mr Cosm, how would you describe the modern American economy?"
    Cosm: "Well, we have primarily shifted to a PTE based model."
    Fox's Token Blond: "What's that? Is that like China?"
    Cosm: "Polished Turd Economics, you should be quite familiar with it by now."
    Snide Male Co-Host: "You mean like the democrats?"
    Cosm: "...well..kind of...that would make the Republicans unpolished..."
    Blond: "[winces] Hey now....We'll be back folks after this commercial break."
    commercial fade-in: "The new iPad 4G from....fades off..."

    --
    'We are trying to prove ourselves wrong as quickly as possible, because only in that way can we find progress.' RPF
    1. Re:If I was a pundit by Anonymous Coward · · Score: 0

      Oh look, another lefty making fun of Fox News instead of the other three networks that have been doing the same thing for 60 years. How intellectual.

    2. Re:If I was a pundit by cosm · · Score: 1

      I hate all the networks. The likes of Olberman, Maddow, Cooper, Grace, etc, they are all ass-hats. It is just F&F is an easy target and is hilarious. But all the others pundits are equally douchbaggish in my mindset. If you would like, feel free to peruse my other comments, I think you'll find they tend towards the libertarian. All the networks are bought and paid for. But if your seat-of-the-pants judgment is enough for you however, I apologize for the butt-hurt I inflicted, I hereby promise to not really care.

      --
      'We are trying to prove ourselves wrong as quickly as possible, because only in that way can we find progress.' RPF
    3. Re:If I was a pundit by Anonymous Coward · · Score: 0

      Yes, Mr. Beck. They're all out to get you. You're perfectly safe here. Perfectly safe. The big bad scary people who disagree with you won't get you here. There, there. Perfectly safe.

    4. Re:If I was a pundit by pikine · · Score: 1

      Why, are you incapable of making fun of the left wing television network? I came to Slashdot for a laugh watching pot calling kettle, and manure calling turd, not for an intellectual conversation.

      --
      I once had a signature.
    5. Re:If I was a pundit by RogerWilco · · Score: 1

      When I visit the US, I'm always amazed that there are many channels, but there's nothing on them except commercials.
      I usually zap through all the channels, find nothing and turn the TV off again.

      Now there's plenty of mindless drivel on the TV where I live too, but a lot less commercials (even on the commercial TV (non-public) channels) and usually there is something worth watching on at least one or two of the 25 or so channels I get.

      --
      RogerWilco the Adventurous Janitor
    6. Re:If I was a pundit by Anonymous Coward · · Score: 0

      You forgot to mention the title, displayed in large bold font which reads "The Next Grate Depression" (sic)

  13. No easy answers by spike_gran · · Score: 5, Insightful

    I think the real question from TFA is if we all do pointless crap like market analysis, marketing, branding, and search engine optimization like the guy in the article, are we going to someday have a future where these skills can no longer be converted into food and shelter through the magic of the market.

    For a while now, I've been wondering what the purpose of the USA economy is.

    There are the basics, of course. I work so that I can have food, water, clothing, shelter, free time, fun. But it is through the magic of the world economy that I get those things by writing software specifications and unit tests. The economy somehow figures out how many lines of code I need to write to buy a loaf of bread or a gallon of milk.

    I suppose I don't worry too much about the fact that most of the work we do is of dubious importantance, so long as it is still convertible into food and shelter. But there is a tipping point somewhere. If everyone in the USA worked making click-through ads, we'd reach a point where no amount of work could be converted to food and shelter.

    1. Re:No easy answers by Anonymous Coward · · Score: 1

      I think the real question from TFA is if we all do pointless crap like market analysis, marketing, branding, and search engine optimization like the guy in the article, are we going to someday have a future where these skills can no longer be converted into food and shelter through the magic of the market.

      For a while now, I've been wondering what the purpose of the USA economy is.

      There are the basics, of course. I work so that I can have food, water, clothing, shelter, free time, fun. But it is through the magic of the world economy that I get those things by writing software specifications and unit tests. The economy somehow figures out how many lines of code I need to write to buy a loaf of bread or a gallon of milk.

      I suppose I don't worry too much about the fact that most of the work we do is of dubious importantance, so long as it is still convertible into food and shelter. But there is a tipping point somewhere. If everyone in the USA worked making click-through ads, we'd reach a point where no amount of work could be converted to food and shelter.

      If you reach the point where a large enough quantity of people is working on things you consider of dubious importance, the value of said things will plummet. If everybody was working on click-through ads, bread and butter would be expensive, but ads would become really cheap and all of a sudden the silicon valley will be converted into one gigantic bakery.

    2. Re:No easy answers by Anonymous Coward · · Score: 0

      "If everyone in the USA worked making click-through ads, we'd reach a point where no amount of work could be converted to food and shelter."

      This will never happen, because the more people who manufacture click-through ads the lower their value becomes relative to the price of food and shelter. Lower click-through add programmer salaries will encourage people to get real jobs.

      That's the theory anyway.

    3. Re:No easy answers by macraig · · Score: 1

      You make me want to return to subsistence farming ASAP. Know anybody who has a couple milk cows and some chickens for sale?

    4. Re:No easy answers by spike_gran · · Score: 1

      I read on the intarwebz that you need 0.1 acres to feed a person. So if I'm going to give up my software job and become a subsistence farmer here in LA, I just need to buy a couple of houses so I can farm.

      So all I need is $500k in startup capital and I'm good to go.

    5. Re:No easy answers by BoberFett · · Score: 1

      This is something I think about from time to time. The fact that the world economy works at all is sometimes mind boggling. I know I'M certainly not smart enough to understand its intracacies at any rate.

    6. Re:No easy answers by BoberFett · · Score: 1

      That's the theory anyway. And it could work, until somebody invents a bread making robot that eliminates the need for bakers entirely.

      The beauty of the free market is that fact that it seems to find its own equilibrium. Problem is, technology has increased the pace at which fundamental changes in a market occur, and at some point (if it hasn't happened already, and likely has in some industries) the pace of change is greater than the pace at which the market players can find that equilibrium.

    7. Re:No easy answers by SixDimensionalArray · · Score: 1

      A friend of mine just got a job as a research physicist studying fusion, after a few other career moves in real estate, big oil companies etc. In his own words, it is "real science, a real job, and a real pursuit". I'm somewhat inclined to agree with him.

      I'm with you - I build business software applications for a living, and it pays the bills and affords a certain degree of freedom. However, at the end of the day I find myself struggling to answer the question, "what will the lasting contribution of my work to our lives or society be?". I don't need to be famous, but will I have contributed anything other than just my existence? Perhaps it doesn't matter if I make a major contribution or not, or maybe we make them without even knowing it.

      That said, I'd much rather be figuring out how to mitigate human suffering, contributing in a meaningful way to human knowledge or simply be researching how to make living/surviving in extreme conditions (i.e. the "new" weather patterns on our planet, space, underwater) better.

      -SixD

    8. Re:No easy answers by obarel · · Score: 1

      My feeling exactly. Simply mind boggling.

      The human race is one huge pyramid scheme that's been going on for too long. Mathematically speaking, this is simply impossible - number of people grows exponentially, resources and jobs shrink exponentially, and I still have food on the table. Astonishing.

    9. Re:No easy answers by MoonBuggy · · Score: 1

      I know I'M certainly not smart enough to understand its intracacies at any rate.

      None of us are, I'm sure. Which is probably why the people paid to analyse it get a hit rate worse than random chance...

    10. Re:No easy answers by Anonymous Coward · · Score: 0

      That's simply not true, though at first it seems so. Do you know anyone who couldn't find a house, or of any food shortages in the US in the last 50 years? Sure, there are homeless people, but it isn't because there wasn't a home available. I mean by that there wasn't a shortage of homes available for sale or rent. If everyone switched right now to writing code then your apocalypse could come true, but over time we have greater and greater per person capacity for jobs like building homes and growing food. If we had robots doing all of this work you could literally have no one doing those things, and yet your doomsday scenario wouldn't occur.

    11. Re:No easy answers by astar · · Score: 1

      for some reason I think here of Malthus. Of course, there are a lot of really true ways to realize he is full of it. Except, if we managed to be really stupid for 40 or 50 years, sort of like Malthus, then .. well, we would be looking at an acute maltusian crisis, not our present obvious and clear glorious future for our kids and so on. :-)

      I cannot imagine what would cause such stupidity however, so my musing are pointless.

    12. Re:No easy answers by khallow · · Score: 1

      The human race is one huge pyramid scheme that's been going on for too long. Mathematically speaking, this is simply impossible - number of people grows exponentially, resources and jobs shrink exponentially, and I still have food on the table. Astonishing.

      There is an alternative to the above theory. Namely, that most people do work that is valued by other people and are able through the mechanisms of the modern economy turn that in turn into ability to obtain the things they value.

    13. Re:No easy answers by khallow · · Score: 1

      Which is probably why the people paid to analyse it get a hit rate worse than random chance...

      I bet their hit rate is pretty good, near 100%, but what they hit is what their employers want hitted.

    14. Re:No easy answers by Anonymous Coward · · Score: 0

      Rejoice!

      Dubya fixed it for ya.

      By introducing bogus bio-fuel tax subsidies, he made American agriculture relevant.

      Okay, so some "little brown babies" are starving to death while we burn food, and the Middle East has been thrown into turmoil by food price inflation running at 17%+, but at last America is making something the rest of the world needs - soy beans.

      Screw tech, I'm gonna grow an Amish beard and embrace the future.

    15. Re:No easy answers by thoughtsatthemoment · · Score: 1

      In his own words, it is "real science, a real job, and a real pursuit".

      Any real result in his lifetime?

      I build business software applications and it pays the bills and affords a certain degree of freedom.

      Are you saying you are a code money? You don't have to unless that's the only way you can see.

    16. Re:No easy answers by thoughtsatthemoment · · Score: 1

      typo: money -> monkey

    17. Re:No easy answers by 0-9a-f · · Score: 1

      > For a while now, I've been wondering what the purpose of the USA economy is.

      Look up the Story of Stuff, and discover the magic of your own economy! As someone else pointed out, the US economy depends on an active B Ark.

      --
      With each breath in, a flower somewhere opens; with each breath out, a flower withers away. In between lies beauty.
    18. Re:No easy answers by Salamander · · Score: 2

      Thank you for making that point. Marketing and finance and such are all wonderful optimizations of the wealth-creation process, but there has to be some actual wealth-creation to optimize. How many people in the US are actually creating wealth, instead of figuring out how to persuade others to spend some of theirs? It's no wonder we have booms and busts, when 90% of the "wealth" out there is total speculative bovine-excrement. BTW, I do know not all readers here are from the US, but I am referring here specifically to the US; as a citizen here all my life, I'm painfully aware that just about every other country has a much more realistic view of the relationship between real value and mere dollar signs. As far as I can tell, Wall Street and Silicon Valley are both turning the US into a big Golgafrincham Ark, full of people whose much-vaunted skills are only of value within a totally inbred economic system increasingly divorced from the actual needs or wants of anyone not born into that economic and sociopolitical environment. JeffH (disclaimer: we've met) had it right: that sucks. Even if we don't personally have the skills to do things that result in direct benefits *somewhere* on a sane Maslow Hierarchy, we can at least turn those skills toward taking the tools that have been developed to serve the vapid goals of "social" media and try to re-orient them toward more productive purposes.

      --
      Slashdot - News for Herds. Stuff that Splatters.
    19. Re:No easy answers by CycleMan · · Score: 1

      That's the theory, anyway. The alternate theory is that economies are dynamic enough while containing enough "sticky" forces that equilibrium is never reachable. I ask myself, "When will the US housing market implosion reach bottom?" and then I look at what is said by the persons deemed to be experts. Their lack of consensus, and the paths they project the market taking in the next number of months with sellers and buyers, bankers and lenders, foreclosures, renters, and so on... shows that there may not be any achievable equilibrium.

    20. Re:No easy answers by CycleMan · · Score: 1

      The quants eat up Malthus, but the economic historians know his data set was flawed. He looked at American population growth, but did not distinguish immigration from birth rates, and thus vastly overestimated population growth rates. He wrongly saw doomsday where there was none. Worse errors have been made in the reverse direction, such as fixing rather than indexing retirement ages, so that despite expanding life expectancies, millions of Americans expect to sit on their fat duffs for a decade or two and be paid for it. Meanwhile, nearly everyone refuses to see the financial impossibility of our current situation, believing on blind faith that because their grandparents could retire at 65 after working since they were 18, the current generation can expect a luxurious 25-year retirement at 65 after entering the workforce at 32 (after lots of college and expensive loans to help find oneself), all while spending every penny they earn on themselves and not having any children to pay half their wages for the current generation's retirement benefits.

    21. Re:No easy answers by Anonymous Coward · · Score: 0

      >>For a while now, I've been wondering what the purpose of the USA economy is.

      Well, here in California's Central Valley, we still grow more food than anywhere else on Earth, but the Democrats have shut off a lot of the water to protect the Delta Smelt, so that little problem will be taken care of.

      You don't want America actually "producing" anything, do you? That would be bad for the environment. The future is an all-service industry, right?

    22. Re:No easy answers by astar · · Score: 1

      Thanks for your answer. I am not sure that citing
        generic economic historians is really meaniful, but your argument is rather pleasing in some ways. I do have the following sort of puzzle. Post world war II we went rapidly from a one wage earner family to a very strong necessity for two wage earner families. So I might think we should have gotten somewhat ahead of the game from the bigger workforce., particularly given that in a sense the population was fixed. Perhaps you might comment.

      Generally, the quants, and everyone else, somehow thinks there is a stable relationship between fixed axiom systems and whatever they are trying to deal with. There are some problems with that. :-) I suppose particularly with time frame specifications, but if you try that approach and pay attention, things get extremely funny, in several senses, including humor.

  14. The best minds? by Anonymous Coward · · Score: 1

    Actually the *best* minds knew better than to take those jobs in the first place. They are working places like Pixar creating beauty or in startups creating gene therapies or researching that revolutionary new power source we all need.

    1. Re:The best minds? by Anonymous Coward · · Score: 0

      That does not say they are the best minds. They are the most WORTHWHILE minds, which there is a difference. You can have the best mind and waste it as a Financial Analyist at Goldman Schs or you can be average but discover a cure for cancer. Which one is worthwhile?

    2. Re:The best minds? by Anonymous Coward · · Score: 0

      The search for cancer is the more worthwhile for society. However, if a Wall Street firm is willing to give me a crap-ton of money to figure out a way to squeeze more out of a penny, it's more worthwhile for me and my bank account. That's why most of the best mathematical minds are are on Wall Street.

      The first tech bubble was about doing X "on the internet" and we have a lot of garbage patents from that era. The "social tech bubble" is a merely how to monetize all of the information we can collect about peoples social/business networks. It's always been hanging around in the background though. The credit card companies have been able to do good profiles of people based on their purchases. Any store with a club card program can do the same.

    3. Re:The best minds? by Anonymous Coward · · Score: 1

      I would say that a high intellect combined with a desire to do something productive would be inherently better than a high intellect with a desire to just make money, so your scenario isn't even possible; the Financial Analyst is already not the best mind possible.

    4. Re:The best minds? by TheRaven64 · · Score: 1

      Last time I chatted to Pixar about a job (before Disney bought them), they said that they had a team of 6 people working on R&D. The writing and voice acting was all provided by disney. Most of their tech team worked on implementing ideas other people had published at SIGGRAPH. Maybe it's changed now, but I doubt Pixar employs many of the best minds - they don't need to. They do employ some talented artists, however.

      That's not to say that it doesn't look like an interesting place to work - I was moving out of the graphics field at the time, so it wasn't that interesting to me, but they do employ a lot of hacker types (1% efficiency improvements in their rendering code save them an insane amount of money).

      --
      I am TheRaven on Soylent News
  15. There is worth while technology coming out of this by i_ate_god · · Score: 5, Insightful

    AI and natural language processing certainly benefit from this, and the technology invented goes beyond just ad placements (even if it's the primary motive).

    Not only that, but innovation has taken place just to handle the sheer volume of data created by the "social web".

    the technology and resources to predict trends is something that has come out of this whole social thing, and since this kind of information can be compiled and analyzed by just about anyone, just about anyone can capitalize on that information in many ways that don't involve specifically targeted web ads.

    --
    I'm god, but it's a bit of a drag really...
  16. and yet still.. by sstamps · · Score: 1

    They (including "math whiz" Mr Hammerbacher, apparently) have no clue about those who want no part of their little world. Go figure.

    The thing the so-called "whiz" kids are missing is that Google et al are trying to market to people without creating a giant scam network where people are bullied/peer-pressured by their sucker friends into revealing to the rest of the world everything they shouldn't.

    Sure, you can analyze and target people more directly once they've told you everything there is to know about their lives, including their relationships, tendencies, and desires.

    Without all that, you have to figure it out the hard way; the way that his so-called "peers" are "wasting their talents" on.

    Durrrr.

    --
    -SS "Teach the ignorant, care for the dumb, and punish the stupid."
    1. Re:and yet still.. by Anonymous Coward · · Score: 0

      Google is likely using analytics to determine that information about you. No need to tell them what they can figure out on their own.

  17. Past Generations Were Even Worse by Toy+G · · Score: 2

    "The best minds of my generation are thinking about how to make people click ads,"

    ... whereas the best minds of the previous generation were thinking about how to make people put money into insurance policies and the stock market. Look how well that turned out. And, surprise, many of those same yuppies were the hungry children of the generation who worked in manufacturing; their fathers themselves told them to study and stay the hell out of that wretched, inhumane sector.

    If anything, the current "social" bubble is giving us unprecedented insight in sociological behaviour at mass scale. We are leaving behind the world where "sociology scientists" could only run limited and poorly-defined experiments over their own student population; now "social companies" like Facebook have at their disposal an incredible amount of relevant, up-to-date, *exact*, aggregated data. The field will never be the same.

    --
    -- Let's go Viridian.
    1. Re:Past Generations Were Even Worse by Anonymous Coward · · Score: 0

      ... and all this "incredible amount of relevant, up-to-date, *exact*, aggregated data" is eventually used to find out, how to make people click ads.

    2. Re:Past Generations Were Even Worse by lennier · · Score: 0

      We are leaving behind the world where "sociology scientists" could only run limited and poorly-defined experiments over their own student population; now "social companies" like Facebook have at their disposal an incredible amount of relevant, up-to-date, *exact*, aggregated data. The field will never be the same.

      So we should expect a "Das Kapital 2011" Facebook page sometime soon?

      --
      You are not a brain: http://books.google.com/books?id=2oV61CeDx-YC
    3. Re:Past Generations Were Even Worse by Anonymous Coward · · Score: 0

      Agree with the common delusion that the past generations were somehow better. I think the guy just didn't feel self-actualized enough in his role.

      Being a 'genius' and a math 'whiz' has probably trapped him inside the idea that "I am gonna change the world." Being a self classified best-brain, he wasn't forced to join Facebook, he could have stayed back at college and gone through the rigor of a PhD and get a faculty position, or join an interesting company.... It's terrible how he whines.

      In my life experience, Facebook's been a fantastic way to keep in touch with people and share in with their lives regardless of distance. The ads never interest me, but there's definitely something of some value which has been created. If people think the valuation is too high, then blame the VCs/analysts/consultancies which are coming up with stupid numbers. Don't label everything as stupid!

  18. Isn't it obvious? by Haedrian · · Score: 2

    You now have a large amount of people using the same services, who are giving you a ton of personal information. They're not going to pay for this service.

    How else are you going to make your money? Its just asking to be advertised.

    1. Re:Isn't it obvious? by geek · · Score: 1

      It's strange you mention this. I actually spent a couple weeks looking for services I COULD pay for as replacements for Facebook/Gmail, etc. I couldn't find one. Sure I found paid for email services but not one single service was anywhere near as stable, reliable and/or feature complete as Gmail. Neither could I find a "social" network of any meaningful type for whcich I could give money in exchange for some basic privacy.

      It's as if the whole industry just gave up and stopped competing in any way. I seriously doubt I am the only person who would love a paid gmail account minus ads and privacy issues. The whole tech industry is now ad driven. No one even wants my money. They just want my personal information, which appears to be much more profitable for them.

    2. Re:Isn't it obvious? by TheRaven64 · · Score: 1

      There are lots of colo / VPS companies that will happily host a machine or VM for you, which can run a web server and webmail for you. If it's just for mail, then you can probably get it for about $5/month, since you won't need much RAM or CPU time, just a bit of storage space. You have to put in some effort to set it up, but not much. I don't use webmail[1], but apparently there are some quite nice open source webmail packages these days. I host email and IM for a few of my friends, and run a couple of mailing lists, all on a server that I pay a small amount for each month.

      [1] I don't want to check my mail on a system I don't trust, and if I do trust it then I can easily install a real mail client.

      --
      I am TheRaven on Soylent News
    3. Re:Isn't it obvious? by makomk · · Score: 1

      There are lots of colo / VPS companies that will happily host a machine or VM for you, which can run a web server and webmail for you. If it's just for mail, then you can probably get it for about $5/month, since you won't need much RAM or CPU time, just a bit of storage space.

      Except that there's no webmail clients out there that you can install on your own machine that even come close to GMail in terms of functionality, usability, etc. I've looked and it just isn't doable. What's more, the best ones are bloated RAM-hungry Java monstrosities that require a lot more than a $5/month VPS to run on.

  19. It doesn't have to be, you know? by rsilvergun · · Score: 0

    There's a sleeping back factory that cranks out 2 million + bags/yr with 120 employees (including the sales staff, CEO, accountants, etc). It's only because human life is so cheap and worthless that manufacturing is hell.

    Now, if we can just figure out what to do with all those people we don't need to manufacture stuff anymore... I guess die in the streets will do, so far it seems to be what the USA is moving towards...

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
    1. Re:It doesn't have to be, you know? by Anonymous Coward · · Score: 0

      120? I work at a company with 5,000 employees in the USA. We outsource all manufacturing. It's the only way we could employ so many in the states. We employ 100s of artists, designers, photographers, web developers, brand and marketing professionals along with HR, Accounting, Legal, IT, etc plus a large sales and customer service dept ( we do not outsource that, makes a big difference in conversion rates over the phone).

    2. Re:It doesn't have to be, you know? by Anonymous Coward · · Score: 0

      I for one feel awful that I'm not donating to the unskilled. Clearly a deserving demographic.

      How much did you give, comrade?

  20. It bothers me, too. by Animats · · Score: 1

    Hammerbacher looked around Silicon Valley at companies like his own, Google, and Twitter, and saw his peers wasting their talents. 'The best minds of my generation are thinking about how to make people click ads,' he says. 'That sucks.'

    I know. It irks me that computing has become a branch of the advertising industry. Each new generation of computer technology produces less significant applications. New CS graduates want to work for Google or Facebook, (or worse, Zynga or Groupon) not iRobot or Autodesk.

    Better advertising technology doesn't lead anywhere. Yes, there's progress on classifier systems, but that technology came from robotics. It's inherently a zero-sum game. There are only so many ad dollars out there to chase.

    1. Re:It bothers me, too. by lennier · · Score: 1

      Better advertising technology doesn't lead anywhere. Yes, there's progress on classifier systems, but that technology came from robotics. It's inherently a zero-sum game.

      WOPR, 2011: "An even stranger game. The only way to win is... stuff it, I'm going back to thermonuclear war. It's safer."

      --
      You are not a brain: http://books.google.com/books?id=2oV61CeDx-YC
    2. Re:It bothers me, too. by Anonymous Coward · · Score: 0

      Better advertising technology doesn't lead anywhere.

      How can you say this without direct knowledge? I work in Ads at Google, and it certainly has led to quite a few advances. Some of that research is even published, though it doesn't scream "this came from ads!" so you'd have no way of knowing. Much of it stays internal but is made available for other groups to use in improving their products.

      Quite a lot more is indirectly supported by improvements in ads, which you seem to wholly discount. For example, ad profits allow my colleagues to work on improving self-driving cars, supports academic research groups in machine learning and systems, funds the summer of code, and lets us run all of our services. As a co-worker once put it when he found out about the self-driving car, "I'm happy to work on improving ads so that other people at the company can work on crazy projects." Also, the primary funding for Willow Garage came from a very early (and thus rich) Google employee who left to pursue his dreams in robotics. Willow is the largest contributor of robotics-specific open source code ever, and they continue to churn out stuff that is helping researchers focus on higher-level problems. Even if ROS is not the end-all architecture (some hate it), it's helping researchers right now.

      Yes, there's progress on classifier systems, but that technology came from robotics.

      Actually both robotics and machine learning came from AI, and ML is very much its own field now and owes little to robotics. Robotics is more about applying all those other CS research and finding out good ways of using it and fixing it when it comes up short in a robotic application. And I'm by no means biased against robotics, as I got my PhD in it. I am somewhat confused, since based on your posting history I'd strongly suspect you know this.

      It's inherently a zero-sum game. There are only so many ad dollars out there to chase.

      You could say the same thing about defense contracts and the vacuum cleaner market (iRobot's business). The truth is though that fundamental improvements in either can grow the market, and both can help people. A truly useful non-factory robot is a revolution that we all hope comes someday, and people will always have a need to connect with someone selling something they want or need.

      Say what you want, but I'll keep working to help fund practical self-driving cars. Maybe I'd be able to help society more if I stayed in robotics, but the funding has to come from somewhere.

    3. Re:It bothers me, too. by Anonymous Coward · · Score: 0

      And Nazi concentration camps indirectly supported cleanliness among the German populace by making soap out of Jews. A Wehrmacht soldier was quoted saying: "I'm happy to work on murdering Jews so that other people in my community can stay clean. I'm helping them right now". Later, when questioned about the morality of his work, he explained: "Maybe I'd be able to help society more if I had another job, but the ingredients for soap have to come from somewhere".

  21. Gibson... by misfit815 · · Score: 1

    ...wrote in Pattern Recognition in 2002 that "far more creativity these days goes into the marketing of products than the products themselves." I'm a software developer for what is basically a marketing company, and I heartily agree.

    --
    Jesus told him, "I am the way, the truth, and the life. No one can come to the Father except through me. - John 14:6 NLT
    1. Re:Gibson... by foniksonik · · Score: 1

      They are all marketing companies, it's that or direct sales. Always has been always will be. The only alternative is government work or academia. Unfortunately neither the fed nor the UC system of your choice is really on the cutting edge the way your typical multi-billion dollar market driven enterprise can be. OTOH it's the start ups looking to get bought whom are on the bleeding edge, so just go start one and stop complaining. New tech and job security rarely go hand in hand.

      --
      A fool throws a stone into a well and a thousand sages can not remove it.
    2. Re:Gibson... by misfit815 · · Score: 1

      I used to be in the manufacturing world. I wrote software that made production more efficient. The work itself was infinitely more satisfying than what I do now. But the working environment was just the opposite. And I'm not talking about the physical environment (though I've probably written plenty of code under some pretty strange conditions), but the business environment. I saw the best in the business struggling to make ends meet, and saw outfits that had no business being there getting the best contracts (which really weren't all that good).

      Nowadays, I write code that helps marketers. The reward is purely financial. And it is very rewarding, in that sense. And I don't care - usually. Every once in a while, I do have that moment like Billy Crystal in City Slickers... "I sell air?!" And then I remember that I haven't worked in a shop that was at risk of closing its doors since 2005, and life returns to normal again.

      --
      Jesus told him, "I am the way, the truth, and the life. No one can come to the Father except through me. - John 14:6 NLT
  22. It is not only about making people click on ads by olegalexandrov · · Score: 2

    Google, for example, is doing a lot of things except making people click on ads.

    * Intelligent search, this one day will progress into natural language understanding and even AI * Image recognition, this one day may help robots understand their surroundings * Voice recognition, again, useful * How to efficiently manage massive data centers, great for creating future infrastructure

    Even clicking on ads, requires sophisticated AI techniques which are useful in many other areas

  23. Whining we have heard before ... by redelm · · Score: 0

    When man entered the industrial age 100+ years ago, there was no shortage of whining how bad the factories were, how people needed to be close to the land, and serious doubts on how everyone would get fed if so many were off in the factories and not in the fields where they belong.

    Recently, people are whining about the slow transition away from manufacturing, how it weakens the nation, increases imports, etc. Again, irrelevant iff the replacement activities are sufficiently productive.

    Now comes this egghead saying marketing has no value. If he really thought that way, he should have been an electrical engineer. Or a farmer. While the value of sophisticated marketing knowledge and targetting might not appear to be useful, financially it is, which is a pretty good sign. Basically, he has found ways to let people know what they might like to buy. Saves them shopping (but not due-diligence). Unless you consider all people to be weak-willed automatons.

    I'm sure there were people who thought we should remain hunter-gatherers and not take up herding and agriculture.

    1. Re:Whining we have heard before ... by makomk · · Score: 1

      When man entered the industrial age 100+ years ago, there was no shortage of whining how bad the factories were, how people needed to be close to the land, and serious doubts on how everyone would get fed if so many were off in the factories and not in the fields where they belong.

      IIRC, this did actually become a problem in England, which was very much at the epicenter at the industrial revolution. My understanding is that we stopped farming much locally and were reliant on our colonies for food, which worked well right up to the point that World War II happened and German submarine warfare cut off the shipping of food from abroad. Rationing and food supply problems ensued.

  24. I was going to post by Anonymous Coward · · Score: 2, Funny

    I was going to post about how greed and the collapse of the middle class in the US has caused all of this, how intervention and care could have stopped it, how greed, particularly on the part of the political right in concert with greedy corporate interests have shaped this outcome. But I won't. What their greed has created will come to destroy them. Its been posted on /. for a long time now. There is no converting these people. They need to fall hard, and no amount of reasoning will fix them. They are like Adolph Hitler at the end of World War 2; in the bunker, scared, dangerous, not giving a damn about all the damage they caused, and utterly deaf to the collapse all around them. In the end, they bite on the capsule, proclaim their loyalty to Machiavelli and Ayn Rand, and swallow hard.

  25. What about investment banking? by Knytefall · · Score: 4, Funny

    It's tragic how our era's finest mathematical and technical minds are working on social networking. It's not right that they're wasting themselves trying to figure out how to monetize people sending pet photos to each other!

    Why just a few short years ago people in that field were really doing great things for the world--like repurposing the Black-Scholes theorem to create increasingly complicated derivative financial instruments. Those instruments powered a revolution that brought prosperity to everyone.

    If we can't get our best and brightest to go back to investment banks and get to work on developing new financial instruments, I don't know what will happen to our fine nation.

    1. Re:What about investment banking? by mbkennel · · Score: 1

      I think that banking is actually a little more honorable than click ads.

    2. Re:What about investment banking? by Anonymous Coward · · Score: 0

      And what do you do, great sir, to speak so condescendingly on the two professions?

    3. Re:What about investment banking? by aralin · · Score: 1

      The world seems to naturally progress toward more connectedness. Gestures, speech, storytelling, painting, writting, travel, mail, shipping, telegraph, telephone, internet. There are more and denser connections between people and places. It seems only natural that the brightest minds are involved in this phenomena, helping our world to evolve into a higher state of self-awareness.

      --
      If programs would be read like poetry, most programmers would be Vogons.
    4. Re:What about investment banking? by macraig · · Score: 1

      You have a banker as a sugar daddy, don't you?

    5. Re:What about investment banking? by heptapod · · Score: 1

      Click ads didn't cause the economy to crash in 2008, buddy.

    6. Re:What about investment banking? by Anonymous Coward · · Score: 0

      I think that banking is actually a little more honorable than click ads.

      Really? Because I don't anticipate having to spend hundreds of billions of dollars of our money to bail out Google and Facebook in order to prevent a global catastrophe. And yet, not only have I had to do that once already in my lifetime for the banking industry, I expect to have to do that again because little has changed since the last time we did it. So, fuck the banks. We're lucky that this bubble is in an industry that is not "too big to fail."

    7. Re:What about investment banking? by n8_f · · Score: 4, Insightful

      I think that banking is actually a little more honorable than click ads.

      Really? Because I don't anticipate having to spend hundreds of billions of dollars of our money to bail out Google and Facebook in order to prevent a global catastrophe. And yet, not only have I had to do that once already in my lifetime for the banking industry, I expect to have to do that again because little has changed since the last time we did it. So, fuck the banks. We're lucky that this bubble is in an industry that is not "too big to fail."

    8. Re:What about investment banking? by LordLucless · · Score: 1

      Banking is. What bankers do now isn't

      --
      Just because you're paranoid doesn't mean there isn't an invisible demon about to eat your face
    9. Re:What about investment banking? by Anonymous Coward · · Score: 0

      You think that speculating with other people's money, knowing that if it all goes horribly wrong someone else will have to pay, is more honorable than targeting ads at people?

    10. Re:What about investment banking? by BCMcI · · Score: 1

      I read the comments to see if I needed to post something like this comment. There are worse things than doing work of dubious value. It was when the geniuses were so smart that they almost destroyed the economic world that things really got bad. Greed and more greed is our problem.

    11. Re:What about investment banking? by Anonymous Coward · · Score: 0

      whoosh!

    12. Re:What about investment banking? by Anonymous Coward · · Score: 0

      "I think that banking is actually a little more honorable than click ads."

      And you are an idiot. Investment banking is the art of mashing together bad investments in such a way that they look like good investments, and then selling them upstream to a larger bank so that you don't have to be responsible for them. And then insuring the ones you can't sell so that when they go belly up your investors are screwed but you personally come out richer than ever. Click ads creators are practically saints in comparison to investment bankers.

    13. Re:What about investment banking? by LynnwoodRooster · · Score: 1

      No, they caused it to crash in 2001, with the dot-bomb implosion...

      --
      Browsing at +1 - no ACs, I ignore their posts. So refreshing!
    14. Re:What about investment banking? by Anonymous Coward · · Score: 0

      While they were both crashes, the dotcom bust of the early 2000s and the 2008 economic crisis had two very different effects.

      In the former case, there was an excess of equity, and when the house collapsed, it brought down its occupants (i.e. all those connected to the companies that went bust), but the rest of the U.S. economy emerged relatively unscathed, and there was a mass consolidation of players.

      In the latter case, the problem was debt, and when things got screwy, it caused huge damage to the economy at large.

      You see, crashes involving equity tend to be contained, while crashes involving debt are much more serious and explosive. Equity represents money that already exists, but debt represents one's prognostications about the future (money that does not yet exist).

      So no, the dot com bust is not economically equivalent to the 2008 crisis at all.

    15. Re:What about investment banking? by Anonymous Coward · · Score: 0

      now that is food for thought

    16. Re:What about investment banking? by Akira1 · · Score: 1

      I logged in for the first time in years purely to respond to this post. good show!

      --
      Food: It's whats for dinner
    17. Re:What about investment banking? by Johnny+Mnemonic · · Score: 1

      You've actually done it twice already--you're forgetting the SnL bailout from the 90s.

      Really, you and I should both go into banking, make a killing for the next ten years, and then when it all comes crashing down have the government rescue us.

      --

      --
      $tar -xvf .sig.tar
    18. Re:What about investment banking? by theangryswede · · Score: 1

      This is a partially valid point. The reason I say partially is because investment banking is a necessary backbone to any capitalistic society if you need funds to being an idea into reality. Now it does become a problem when so much of society becomes employed by the financial sector that useful productivity is siphoned off from manufacturing, engineering, and other sectors that actual produce products. In fact one theory on what caused the downfall of the roman empire is the over financialization of their economy.

    19. Re:What about investment banking? by n8_f · · Score: 1

      No, I'm not forgetting, I just didn't pay taxes or vote then.

  26. The was the best fucking career video EVAR! by Anonymous Coward · · Score: 1

    Especially about the part about NOT following your passions. "Follow your dreams and go broke." Love it.

    Every millionaire I know didn't follow their passions: they followed the money.

    I know a welder that spent 8 years as an apprentice. He does incredibly intricate welding: tooling, ultra fine shit, gun smithing (his passion): $100K+ with no college works 40 hour weeks.

  27. BAM! by Anonymous Coward · · Score: 0

    "'The best minds of my generation are thinking about how to make people click ads,' he says."

    I heard there was a generation where the best minds were thinking about how to build a nuclear bomb.

  28. If you have a STEM degree from Harvard or UCB by Anonymous Coward · · Score: 0

    you can always go to law school and specialize in Intellectual Property Law.

    *ducks*

  29. Social networks are not innovative. by Anonymous Coward · · Score: 0

    Social networks are not really innovative. They are businesses idea of innovative. An example from another industry: pharmaceutical companies try to convince us that adding an antacid or a time release component to a drug is innovative. They extend their patents on drugs that way

    In the minds of MBAs this is innovative high tech, but the reality is that no new drugs were created.

    In the same sense social networks did not create anything new, they just moved things around a bit.

    .

  30. No time... by Fuzzums · · Score: 1

    Probably a very interesting article, but I have no time to read it.
    I've got to feed my cows and plant some roses.

    --
    Privacy is terrorism.
  31. The Best Minds... by JackSpratts · · Score: 1

    are using Ad-Block. Or soon will be.

  32. Yeah right by drsquare · · Score: 2

    What makes you think IT workers are the brightest minds? Because your company that gives you free pizza keeps telling you that?

  33. "The best minds of my generation" by John+Hasler · · Score: 1

    I'm not so sure of that (though perhaps I'm being overly optimistic).

    --
    Warning: this article may contain humor, sarcasm, parody, and perhaps even irony. Read at your own risk.
  34. make people click ads by tqk · · Score: 1

    'The best minds of my generation are thinking about how to make people click ads,' he says. 'That sucks.'

    No need to worry. We're not clicking on the ads. We do wonder why marketing types keep buying this !@#$ believing that we are.

    --
    "Tongue tied and twisted, just an Earth bound misfit ..." -- Pink Floyd.
    1. Re:make people click ads by Yaur · · Score: 1

      because somewhere someone is... and with that person the internet disappears into a small puff of orange smoke.

  35. Silicon Valley is a loss by mozumder · · Score: 1, Troll

    "The best minds of my generation are thinking about how to make people click ads"

    And yet, the best minds in Silicon Valley have NOTHING on what New York media minds have been doing for a long time, who are a lot smarter than Silicon Valley.

    Why would an advertiser pay to place their ads next to some image of a college kids throw-up when they can place an ad next to an image of Karlie Kloss in Vogue magazine or with Ryan Seacrest on American Idol? And, they'll pay $150/CPM instead of the $1 CPM that google gets.

    Marketing is not a tech problem. It is a creative problem. You can't solve marketing through technology. You need creative production to win ad dollars.

    Google the largest Internet ad company, gets only $30 billion a year in revenue. The next largest company, Yahoo, gets about 6 billion.

    Meanwhile, News Corp, just one of the many media companies, gets about $32 billion in revenue by themselves.

    Silicon Valley should just GIVE UP on any form of business model that attempts to derive money from ad sales. Let the media professionals in New York handle that business.

    Go back to making hardware.

    1. Re:Silicon Valley is a loss by Hognoxious · · Score: 1

      You can't solve marketing through technology.

      I'm not so sure. Guillotine, machine gun, gas chamber are all forms of technology aren't they?

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    2. Re:Silicon Valley is a loss by colinrichardday · · Score: 1

      But how much does it cost Google to get that revenue?

    3. Re:Silicon Valley is a loss by Anonymous Coward · · Score: 0

      So, how do your 5-year and 10-year projections look?
      I think I'll stay working in Silicon Valley, thanks.

  36. actually.. by pasv · · Score: 1

    No actually if we weren't clicking the ads they wouldn't be giving us said ads. Some dumbass is clicking it, that's why they put it up there. Anyway, I think this guy has a great point: so much brain has towards goals that don't push the world further but perhaps hold us back. Finally some good material on slashdot to think over.

  37. looks to me... by Anonymous Coward · · Score: 0

    like a bunch of nerds crying about their empty list of facebook friends. "brightest minds" in regards to the IT bunch is comical.

  38. Social networking, the pastime of fools by Anonymous Coward · · Score: 0

    Facebook and other social networking sites produce
    nothing of _tangible_ value. Anyone who has been paying
    attention could reach this conclusion without needing to
    consult the opinions of other people.

    Making money alone is not enough. If you want to have a fulfilling life,
    you will engage yourself in a vocation which improves the world in
    a way that matters. This could ( for example ) be making better computers, designing the
    battery which makes electric vehicles a practical reality, or creating a drug which
    eases or removes human misery. In short, do something with your life that really does
    make the world a better place as a result of your brief time on earth. In the end, the money
    you made and the material things you accumulated will not be of any significance to you
    as you prepare to leave this world. Do something that leaves a mark in the world, such that
    those who come after you can say : "That was a good human being".

  39. Spoiler alert by FiloEleven · · Score: 1

    It's a Ginsberg parody.

  40. The best minds of his generation? by Kanel · · Score: 4, Insightful

    The best minds of my generation are creating bio-tech startups in Bangalore
    The best minds of my generation design oil rigs for the Santos basin offshore Brazil
    The best minds of my generation can't afford education in Nairobi
    The best minds of my generation divert rivers in China to power cities not yet built
    The best minds of my generation uncover the workings of the brain in a town near the pole
    The best minds of my generation overthrew a dictator in Kairo
    The best minds of my generation enrolled in a militia in Afghanistan
    The best minds of my generation does not read businessweek.com

    1. Re:The best minds of his generation? by Anonymous Coward · · Score: 0

      > The best minds of my generation does not read businessweek.com

      The best minds of my generation probably know subject-predicate agreement

    2. Re:The best minds of his generation? by Anonymous Coward · · Score: 0

      The best minds of my generation does not read businessweek.com

      The best minds of my generation does not understand grammar.

  41. Pretense, much? by TheScreenIsnt · · Score: 1
    "The best minds of my generation are thinking about how to make people click ads"

    Really? Doubt it. The smartest people I know want nothing to do with the profit motive. I bet you've got a bunch of very bright 700-math SAT types out there, but that's not saying much. The best minds of any generation have the confidence to embark upon unconventional lives.

  42. Nothing new. by Anonymous Coward · · Score: 0

    If I can make the same product but at lower cost, then I will make more money. It is that simple.

    Every business owner in the world faces this incentive (among others, of course).

    Profit is the ultimate motivator of all RnD investment. The starry-eyed idealist might want to invent something purely for the greater good...but he needs money...and that comes from venture capitalists who expect to reap a profit.

    It isn't so much a "war on work" as "a natural consequence of the desire to get an edge in any competitive domain, and thus make money."

  43. Maybe it isn't about the technology by Anonymous Coward · · Score: 0

    Maybe this is about social evolution and not a technological evolution? To me it seems they are looking for the wrong things. I've seen new political party form, and I've met people I wouldn't have met otherwise. I share and receive information and knowledge in ways I couldn't have 10 years ago.

    There will be a technical evolution too obviously driven by this change, it just haven't happened yet. I think the wonderful benefit with social networks is a changed ability to see ourselves and where we are in the universe (the metaphysical universe). All science benefit from this.

    I think we're damn lucky that we're socially connected in a world which is about to change drastically.

  44. I've said it before and I'll say it again... by DragnDon · · Score: 1
    --
    DragnDon http://www.DragonDon.net
  45. A vicious Circle by Anonymous Coward · · Score: 0

    Brilliant people figuring out how to make people buy useless shit. Rather than figuring out how to make the useless shit not so useless. Seems like an ass backwards approach if the shit they were marketing weren't so useless we wouldn't need all the brilliant people figuring out ways to make consumers interested in it. This is why always thought extreme marketing techniques are a bunch of bull and is just a way for companies with crap products to scam more people.

  46. The best minds of every generation are wasted by spasm · · Score: 4, Insightful

    The best minds in the 1860s wasted their lives coming up with new colours of synthetic dyes to allow fabric manufacturers to sell more fabric. The best minds of the 1920s wasted their lives in the new(ish) field of advertising. The best minds of.. The vast majority of the 'best minds' of any generation have ended up taking the stable and well paid jobs associated with working for commercial interests, usually on stuff that won't exactly change the world or make it a better place or anything of the sort. The only thing more depressing is when there's a large war and the best minds of the generation spend years of their lives trying to come up with more efficient ways to kill other human beings. However, in any generation some bright people through accident or design work on things that decades later, in hindsight, are seen to have changed the world in some positive way.

    And sometimes people who do useful things with their lives started off doing something like helping facebook sell ads, and had a sudden realization one day that this was a waste of their life. I hope this guy now goes and has a go at something he thinks will make the world a better place instead of just whining about how facebook is ruining the world.

    1. Re:The best minds of every generation are wasted by Anonymous Coward · · Score: 0

      "And your father's still perfecting ways of making ceiling wax".

      - Mick Jaggar, 1965

      "Just one word... plastics".

      - "The Graduate", 1967

    2. Re:The best minds of every generation are wasted by Anonymous Coward · · Score: 0

      He lost me at "... the best minds of my generation ..."

    3. Re:The best minds of every generation are wasted by shadowrat · · Score: 1

      The best minds of the mayans wasted their lives building pyramids just so the priests could gut some people on them. This pattern has been going on a long time.

    4. Re:The best minds of every generation are wasted by Anonymous Coward · · Score: 0

      Notice that in all your examples something was actually produced. Facebook's end result will be a better targeted ad. Net benefit to society from now to eternity - 0.

    5. Re:The best minds of every generation are wasted by rgviza · · Score: 1

      Actually finding more efficient ways to kill people DOES have long term benefits. Here are a few:

      Microwave oven - heating properties of microwaves and magneto discovered by radar engineers 1945 at Raytheon
      Nuclear Power (not that I approve)
      Radar - used in airports, weather, to sport fish etc etc
      Improved medical technology/techniques used in shock/trauma centers everywhere
      Electronic computers (perfected during WW II)
      Bomb disposal robots

      I could go on but need to get back to work. Military tech converted to peaceful use has completely shaped and changed our lives... Without war we'd be living a much different existence. I'm not saying war is good, only that there are long term benefits to the work people do to kill each other. Ironically the number of lives saved by such technology, is probably much greater than the lives lost creating the technology.

      --
      Don't kid yourself. It's the size of the regexp AND how you use it that counts.
    6. Re:The best minds of every generation are wasted by Anonymous Coward · · Score: 0

      Well, given all the talk of competition for tenured professorships [http://www.stateuniversity.com/blog/permalink/tenure-here-to-stay-or-on-its-way-out.html], I can only conclude that the greatest minds of our generation are currently fighting for the chance to influence the almost-greatest minds of the next generation (i.e. the author).

      If he was truly brilliant, then he'd see that money is worthless when compared to the chance of being the next Knuth, Turing, Einstein, Feynman, Newton, Curie or Hawkins.

  47. Money is the tyrant, research its overthrow by h00manist · · Score: 1

    Everyone does things for money. That's it. Knowledge, evolution, development don't matter. Every scientist and researcher knows that. Sell crappy stuff, you make millions, discover great things for humanity, you starve. What we need is some economic inventions that will free us from the tyranny of money. Everyone is tired of being ruled by money.
     
    Research some into the origins of value and representations of time and labor. Create new labor-value-storage rules and representations. Encrypted, uniqeue, peer-checked value representation tokens can be created by anyone, stored and traded. Ok, maybe that's a bit far fetched, but I think that is the general idea. I think there is no more reason to depend on central banks to regulate the instruments we use to work with each other and represent our labor, efforts, and objects. Verifying value and work, adding and subrtracting, and creating documents that cannot be forged are not that hard.

    --
    Build your own energy sources from scratch. http://otherpower.com/
    1. Re:Money is the tyrant, research its overthrow by mini+me · · Score: 1

      Your thoughts on digital currency sounds a lot like Bitcoin.

    2. Re:Money is the tyrant, research its overthrow by angel'o'sphere · · Score: 1

      We are already beyond needing money since decades.

      http://www.thevenusproject.com/

      angel'o'sphere

      --
      Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
  48. Not only that... by Anonymous Coward · · Score: 0

    My car's battery holds enough energy to launch a canned ham to escape velocity.

  49. It takes a Harvard business grad by p51d007 · · Score: 1

    To come up with that? This is what I've been saying since Yahoo. THEY DON'T PRODUCE anything, and they are nothing but a bunch of computers. They don't "make stuff". We've driven manufacturing out of country, because everyone wants cheap stuff, unions want more money, CEO's want more money, shareholders want more money. Well, you got it. Now look at the rust belt and other locations in the USA. Jobs sent overseas, most likely to never return, EPA & enviro-nut jobs that won't allow us to drill for resources on our OWN DAMN COUNTRY. Congrats! The experiment that is the United States of America is almost over, unless we get out heads out of our butts!

  50. grand story by JoeNathan · · Score: 1

    i'm glad that just because some dude that graduated from harvard is having an identity crisis he can somehow get a post on slashdot saying how useless his job is

  51. Did anyone actually read the article? by Anonymous Coward · · Score: 0

    The article is about how the skills that are used to mine data for ad can potentially be used to solve other important problems in other domain. The point about "great" minds working on how to get more click is valid and the article alludes to that but the main point of the article is not that.

  52. Ask Banksy by islisis · · Score: 1

    At least up there with this interesting parallel quote by Banksy:

    "The thing I hate the most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed to become our artists. Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little."

  53. solution by decora · · Score: 1

    if you do not like money, i will be happy to take it off your hands.

    then you will be free of this accursed tyranny!

  54. Team Themis found 'value' in facebook too by decora · · Score: 1

    If you read the emails that anonymous dumped on the web, Team Themis (HB Gary, Berico, Palantir) were scraping facebook to gather information about 'radical' groups.

    The even had an automated system of software to do this, slurp it into some kind of proprietary database, and analyze it.

    This was all based on the idea that the government would somehow pay them for it.

    That's the "value" proposition of facebook.

  55. "New Analytic Technology" by hackus · · Score: 1

    I cry BULL SHEEET.

    New Technology is the production of a new physical product and it changes the way we think about the Universe because we discovered a new law, principle or mathematical relationship in nature.

    A good example is break throughs in energy that are happening world wide, that the oil companies are desperate to keep you from knowing about.

    http://pesn.com/2011/01/27/9501752_Italian_cold_fusion_saga_continues_with_new_papers_released/

    Including paying MIT dorks and their lackies to destroy the careers of people who work in science in the name of maintaining a OIL world.

    -Hack

    --
    Got Geometrodynamics? Awe, too hard to figure out? Too bad.
  56. Hi! welcome to slashdot! by decora · · Score: 1

    you may not have noticed this, but I'd say about 95% of people who comment on stories don't bother to read the article.

    Why?

    Because 95% of the time, we can guess what the article says just by reading the headline.

    The other 5%, well, we'd rather just talk about whatever bug was up our ass that day in the first place; hence reading the article anyways is kind of pointless.

    In conclusion, thanks for coming.. I hope you enjoy it as much as I do.

    just kidding.
    not really.

  57. The Hacker Papers and Supernormal stimuli by Paul+Fernhout · · Score: 1

    http://www.textfiles.com/news/hackpape.hac
    "As much as an essay, this is a story. It is a true story of people paying $9,000 a year to lose elements of their humanity. It is a story of the breaking of wills and of people. It is a story of addictions, and of misplaced values. In a large part, it is my own story. ... In the middle of Stanford University there is a large concrete- and-glass building filled with computer terminals. When one enters this building through the glass doors, one steps into a different culture. Fifty people stare at terminal screens. Fifty faces connected to 50 bodies, connected to 50 sets of fingers that pound on 50 keyboards ultimately linked to a computer. If you go further inside, you can discover the true addicts: the members of the Establishment. These are the people who spend their lives with computers and fellow "hackers". These are the members of a subculture so foreign to most outsiders that it not only walls itself off but is walled off, in turn, by those who cannot understand it. The wall is built from both sides at once. ... Even if we ignore the costs to society as a whole, we have to look at the costs to the people involved. The computer is a modifier of personalities. It is highly addictive. People who gain this addiction for a period of several months tend never to give it up. And the symptoms are very sad. ..."

    That was from 1980, when I first read it in high school (on a timeshared computer terminal. :-) It was a good warning, even as it ignores that certain types of people (especially introverts) may be more attracted to certain forms of activity, whether as a bookworm or a hacker. Too bad it did not mention vitamin D deficiency disease and vegetable deficiency disease and the need for treadmill workstations (among other good things it does say. :-)

    See also:
        "Supernormal stimuli: how primal urges overran their evolutionary purpose"
        http://books.google.com/books?id=HQlg3rQquUoC

    And:
        "How to escape The Pleasure Trap !"
        http://drfuhrman.com/library/article16.aspx

    And:
        "Rat Park: A study on the role of stress as the cause of addictive-seeming behavior"
        http://en.wikipedia.org/wiki/Rat_Park

    --
    A 21st century issue: the irony of technologies of abundance in the hands of those still thinking in terms of scarcity.
  58. Three decades of stagnant US wages? by Paul+Fernhout · · Score: 1

    http://www.capitalismhitsthefan.com/
    Stagnant (even declining) real wages for three decades in the USA for most workers while productivity has doubled or tripled. Who go the benefits? Whose life became more precarious?
        http://motherjones.com/politics/2004/11/two-income-trap

    See also though:
        "RSA Animate - Drive: The surprising truth about what motivates us"
        http://www.youtube.com/watch?v=u6XAPnuFjJc&feature=channel

    --
    A 21st century issue: the irony of technologies of abundance in the hands of those still thinking in terms of scarcity.
  59. Marshal Brain's Manna is about that theme by Paul+Fernhout · · Score: 1
    --
    A 21st century issue: the irony of technologies of abundance in the hands of those still thinking in terms of scarcity.
  60. The B-Ark Explained: by BareMetalRecovery · · Score: 1

    The B-Ark: HHGG Original TV series

    An old HHGG reference. If you didn't know that, turn in your towel!

  61. High speed robot hand for clicking. :-) by Paul+Fernhout · · Score: 2
    --
    A 21st century issue: the irony of technologies of abundance in the hands of those still thinking in terms of scarcity.
  62. Also why science jobs are not in demand by Paul+Fernhout · · Score: 1

    http://philip.greenspun.com/careers/women-in-science
    "Summers was deservedly castigated, but not for the right reasons. He claimed to be giving a comprehensive list of reasons why there weren't more women reaching the top jobs in the sciences. Yet Summers, an economist, left one out: Adjusted for IQ, quantitative skills, and working hours, jobs in science are the lowest paid in the United States. ..."

    But, see also on money as a bad motivator for creative work:
        http://www.youtube.com/watch?v=u6XAPnuFjJc

    Some deeper issues:
        http://disciplinedminds.tripod.com/
        http://www.its.caltech.edu/~dg/crunch_art.html

    My own saga: :-)
        http://www.pdfernhout.net/princeton-graduate-school-plans.html
        http://www.pdfernhout.net/reading-between-the-lines.html

    --
    A 21st century issue: the irony of technologies of abundance in the hands of those still thinking in terms of scarcity.
    1. Re:Also why science jobs are not in demand by Anonymous Coward · · Score: 0

      Adjusted for IQ, scientists have the smallest dicks of all Americans too.

  63. Positive by Anonymous Coward · · Score: 0

    At least for software engineer, the positive side of this ad-driven internet phenomena is that it has shifted money from other media such as TV, radio, print business etc. This has provided another source of revenue for software profession. Otherwise, it used to be that, for the most part, you had to write some applications for business processes which in itself is not anymore world changing.

    You may not like the fact that ultimately you are working for a marketing company in many of these cases but in a lot of the cases the marketing company are also providing some "useful" services to its user, be it facebook, twitter or google. If you just concentrate on one individual or some sub-set of individuals at these companies then yes some of them are using their skills essentially for determining best way to achieve ad effectiveness. However, some of the other people in the same companies are developing something that whole society seem to think its valuable. If internet phenomena had not occurred then these same money would have probably been sitting in the other media outlets so in a grad scheme of things it may not necessarily be all that bad.

  64. sorry bud by Anonymous Coward · · Score: 0

    Option 1, the best minds in the land are working on useless crap. Option 2, the best minds in the land are working on real problems and you, despite going to Harvard, working at a hot company, and assurances from mommy, are not one of them. I'm sorry to break it to you but mommy lied and you aren't that special

    Those of us who are actually the best minds of our generation don't agree to become cogs in some corporate machine, we are doing something new and awesome while you poseurs are figuring out how to make people click on some stupid ad. Yes Mr. Hammerbacher its true, your insecurities that is, you are a small insignificant spec of a man who's "contribution" to society will be forgotten a generation from now. But really, in the grand scheme of things, you should just enjoy it. Despite the fact that you are an abject failure and that you will never change the world you have it better that 1 - 10^8 people on this planet and your vapid complaint about lack of intellectual fulfillment is an affront to those who (literally) eat dirt to survive. So really bro, quit you bitching and enjoy your (relative) privileged life of (relative) mediocrity.

    NWBTCW

  65. No he should not. by CycleMan · · Score: 1

    "The best minds of my generation are thinking about how to make people click ads" - Has there ever been a brief description that describes so well the technological time we live in? Hammerbacher should write a book or two.

    Please, no. One good tweet does not expand well into a full-length book, or even short 128-page fat margin double-spaced quick read books sold at airport bookstores to aspring middle manager types. Use it as your .sig but stop there.

    The rest of this comment has been truncated in compliance with the above statement.

  66. More efficient markets by monk.wal · · Score: 1

    Creating technology that increases the chance a customer will find a product that matches their needs and allows companies to more precisely find appropriate clients, seems like it should reduce waste and be a benefit for the economy.

  67. What's more, they were churches. by Kupfernigk · · Score: 1

    Blake's "Dark, Satanic mills" were churches. Nothing to do with the industrial revolution. He believed that the Devil had taken over organised religion. The second verse is a hymn to sex, which is why it was always either funny or insightful that the Woman's Institute used to sing it at their meetings.

    --
    From scarped cliff or quarried stone she cries "A thousand types are gone, I care for nothing, no not one."
  68. Quite wrong by Kupfernigk · · Score: 1

    CEOs are massively overrated. What matters is to have an effective, co-operating management structure instead of competing egos. If you have that, then usually swapping out the CEO works if you replace a dysfunctional parasite with a human being (perhaps you can work out the company I'm particularly thinking of here.) If, as in Germany, CEOs were not given nearly so much power, I suspect many US companies would work better. If you want to understand how a completely dysfunctional management structure can appear successful for a while, read the history of Nazi Germany. Then think that you probably don't know the name of anybody in the current Swiss government.

    --
    From scarped cliff or quarried stone she cries "A thousand types are gone, I care for nothing, no not one."
    1. Re:Quite wrong by Shotgun · · Score: 1

      CEOs are massively overrated. What matters is to have an effective, co-operating management structure

      You do understand what the CEO is primarily responsible for, no?

      --
      Aah, change is good. -- Rafiki
      Yeah, but it ain't easy. -- Simba
  69. We live in abundance by graymocker · · Score: 3, Interesting

    We _do_ live in abundance, compared to 100 or even 50 years ago. Our standard of living has increased immensely thanks to increased productivity (from automation, computerization, etc.). As an economy we've converted this extra productivity into more/better goods and services, instead of extra time.

    Oh, and before you suggest that median 1950 US citizen had a higher SoL than median 2010 citizen... taken quantifiably, SoL includes things like the size of your TV, car, access to medical care (1950 US medical care is worse than 2010 rural Indian medical care), cost of services like travel (inflation-adjusted plane tickets are like 10% the price of what they once were even 35 years ago), etc.

    Technology will not take our jobs, technology will increase our standard of living in the future just as it has done throughout all recorded history. The thing is, absolute gains in personal wealth/GDP/SoL don't actually make us happier. It's an unfortunate quirk of human psychology - our absolute wealth doesn't make us happy, our relative wealth is what makes us happy. Because people tend to live around people who are about their wealth level, this means no one is very happy. (Another unfortunate quirk of human psychology - we tend to compare ourselves with people just above us wealth-wise, and assume there are more of them than we think.)

    So, now that we are self-aware about our psychological quirks, here is my 3-step plan to lasting happiness
    a) Recognize that on an absolute level, we are wealthier in every measurable way than before. Your TV is bigger and sharper than your grandparent's TV. You have access to lifesaving technologies, with new being developed every day. You have the freaking INTERNET for chrissakes. Now of course, _everybody_ around you also has these things... but now you are lapsing into thinking about *relative* wealth, not absolute wealth.
    b) When it comes to relative wealth, start hanging out with people poorer than you. It'll make you feel rich.
    c) Support some redistributive economic interventions, because more even distributions of wealth lead to more happiness that highly stratified wealth distributions. These policies will reduce our future growth of wealth as an economy, but as long as we are careful not to take it too far, it doesn't matter. Remember - relative wealth makes us happier than absolute wealth, so even if pure pro-growth policies do make us all much wealthier than the alternative, it will actually make us more unhappy if it serves to stratify the economy,

    1. Re:We live in abundance by aaaaaaargh! · · Score: 4, Informative

      According to the Center for American Progress (a rather ironical name), the income of the bottom 50% of all Americans has increased by 6% from 1979 to 2007. During the same period the income of the top 1% of all Americans has increased by 229%.

      Similarly, according to Cornell's CSI, in 2004 the net assets of the median household in the U.S. equaled approximately $82,000, which is an inflation-adjusted increase of 79% since 1962. Meanwhile, the net assets of the top 1% of the richest households in the US increased to $15 million in 2004 (a 263% increase since 1962).

      The bottomline is: Only a small percentage of Americans lives in abundance in comparison to 50 years ago. The rest seems to be a little bit better off than they used to be, but in any case the gap between normal and low incomes and the insanely rich has become incredibly huge.

    2. Re:We live in abundance by selven · · Score: 1

      You're defining abundance through material assets. That's a very limited definition of the concept, since it doesn't take into account that all the assets are getting much better - you couldn't have microwave ovens, handheld cellphones, computers or get your cancer cured no matter how rich you were back then. Now, these are available to most of society - even though the health care might not seem like it is, the knowledge of what to eat and what not to smoke to drastically reduce your chances of getting cancer in the first place is out there for the taking.

    3. Re:We live in abundance by rufty_tufty · · Score: 1

      "the gap between normal and low incomes and the insanely rich has become incredibly huge."
      But does that matter? As long as as a society everyone is getting better does it matter that some are getting better faster than others?

      Now you may say that it's not fair to those born to those who aren't rich, but what is the solution? Hold back those who are working to improve society? (This may not be rich people per-se but would include those with their sights on being rich) Would you prevent parents from passing on the fruits of their labours to their offspring? how do you make a society that is fair if you want to allow those who are successful and work hard to profit from their labour and you want to allow people to pass on the fruits of their work to their children? Is it fair to say to someone: "I don't care how hard you work, or how lucky you are or who clever you are, you're only allowed to do so much before we'll stop you."
      Now TBH the situation of the French Royality springs to mind here and why that should have been stopped. IMO that is very different to the current situation because anyone can become the new royalty, those who became billionaires off social networks or Paypal are testament to the fact that unlike the french royalty anyone can become part of that class as long as you do something that enough people want.

      --
      "The weirdest thing about a mind, is that every answer that you find, is the basis of a brand new cliche" -
    4. Re:We live in abundance by aaaaaaargh! · · Score: 1

      But does that matter? As long as as a society everyone is getting better does it matter that some are getting better faster than others?

      Good point, but I doubt that everyone is getting better. If you define "getting better" in terms of the availability of cell phones and color TVs as another poster did, then, perhaps, the answer is yes. But check out these facts:

      20 Facts about Social Inequality

      Notice that the average real income of a worker has basically not increased although worker's productivity has increased. There are reasonable doubts about whether living quality has increased at all during the past 50 years, although definitely many things have have improved (e.g. there is more gender equality and much less racism nowadays). In summary, it looks pretty bad. For example, check out the poverty statistics.

    5. Re:We live in abundance by aaaaaaargh! · · Score: 1

      Hey, I'm in the mood for digging out facts today. Perhaps the knowledge is there and lung cancer is decreasing, but nevertheless overall there is much more cancer than 50 years ago. Check it out:

      Cancer Figures 1930-2010 as PDFs

      Regarding computers, cellphones, and microwaves you're right though, and if you define "assets" in this way it might be totally okay that the average salary of a CEO was 39 times higher as that of a worker in 1970 and is now 1039 times higher, or that 21.9 percent of all US children are in poverty, a poverty rate second only to that of Mexico’s.

    6. Re:We live in abundance by Ol+Olsoc · · Score: 1
      Surely, a person living in their parents basement because they've been unemployed for several years, and has dropped out of the job force is living much better than the kings did in the middle ages.

      I don't at all like that metric, but let's roll with it for a moment. Is that what we should aspire to? Those olde tyme Kings, while not having modern amenities, certainly had it a whole lot better than the serfs, who were for all practical purposes, slaves.

      We've been trained since Methusaleh and Ayn Rand that it is good to accumulate wealth - a certain amount of that is bred into us. So yes, if a person loses their job, loses their house, and can't find a new job, they are probably not going to be all that pleased about these numbers.

      Now all that being said, our training and self interest some times makes for some massive mistakes. During the first several years of this century, a sort of collective insanity took over. Wages were pretty stagnant, but credit wasn't, and many people thought they could survive and thrive by going further and further into debt. Then when the housing bubble took off it was a true psychotic break. Somehow people were convinced that their houses would increase value forever - forgetting that people only make so much money and live for so long. Insanity or stupidity, take your pick.

      Now what has happened is that unless we change the path, we are on a race to the bottom. As more wealth is concentrated in fewer people, and the middle class shrinks, there will be less wealth to buy "things". So the wealth shrinks. People at the top have no intentions of taking a hit on their wealth, but now there is a problem. Some of that wealth will need to be extracted from other people, But there aren't so many people who have wealth to extract. Where do they get it? It will come from the bottom of the "wealthy" class. Eventually we'd end up like a bananna republic.

      We can either create more tangible wealth, or we can end up like a drying pool of water in the Serengeti. There is nothing wrong with being wealthy. It doesn't necessarily make you happy, but the converse isn't true, so it isn't a good argument. No, I don't begrudge the wealthiest man in the country his money - but I'm not too down with the idea that a lot of them want me to be poorer.

      --
      The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
    7. Re:We live in abundance by rufty_tufty · · Score: 1

      See I get a different story from those statistics. Not all of them give time related information which is what we're discussing, but:
      Homelessness is going down.
      Racism and Sexism are decreasing
      Those who are born in bottom quartile are less likely to stay lower quartile.

      So for me that site where it gives time based information implies that things are getting better, what and who you are born as matters less than what you do. As far as a just society goes this is a better thing. Now things are still pretty bad, but the trend I read from those statistics is one of upwards.
      Now as for what counts as quality of life that's a good question that changes from one person to the next; however I do like "the ancient Greeks defined happiness as the exercise of vital powers, along lines of excellence, in a life affording them scope." In short the ability to pursue your dreams and get good at something. If this is true then the fall of sexism and racism combined with more social mobility are therefore the metrics that matter in determining quality of life.
      Alternatively look at Maslow's hierarchy of needs, the survival and comfort seem to be getting better with each generation with cheap food and sufficient housing. The more upper level ones like psychological and self actualisation are IMO greatly helped by things like social networks, so it seems to me that this generation is better placed than any other to be happy and have a high quality of life. This all assumes that most people are fed and have access to health care and shelter, but the trend on those fronts seems to be positive so in what way isn't the quality of life improving?

      --
      "The weirdest thing about a mind, is that every answer that you find, is the basis of a brand new cliche" -
    8. Re:We live in abundance by pnutjam · · Score: 1

      If a wealthy parent never gives his children anything except an education, his attention and knowledge, and a clean slate to start adult life; those children will have a tremendous advantage and will quickly climb into the ranks of the wealthy.

      If 50 people are racing, 20 have shoes, and 10 of those have had the benefit of targeted training and optimum nutrition, do any of those 10 need a head start to win the race?

    9. Re:We live in abundance by graymocker · · Score: 1

      Yes, our standard of living has been rising steadily in absolute terms, but yes, it matters a lot that our economy is growing more stratified. It's well-established that human happiness is affected more by relative wealth than absolute wealth. So someone living in poverty doesn't see that a 2010 Hyundai compact car is in absolute terms better than a 1950 Cadillac in every quantifiable way (save status). They don't see that we now have easy access to air conditioners, even if just in public spaces, something rare back then. etc. etc. etc. There are countless examples of how our absolute standard of living and absolute wealth have increased, but this does not actually increase human happiness. Human happiness is a function of relative status, so we should try to encourage more equitable distributions, as long as doing so does not stagnate the growth of the economy, and create excessive unhappiness among those being redistributed away from.

      This is one reason why I'm a big fan of "indirect" wealth redistribution. Labor laws and standards are a form of indirect wealth redistribution. So is public education. So are public libraries. Etc. These things work better than straight redistribution because the actual redistributive effects are obscured by the subtle market forces that they manipulate.

    10. Re:We live in abundance by LDAPMAN · · Score: 1

      Whats your point? What do you propose to do about it?

      Life is not fair and never will be. Marxism does nothing to correct this, it just changes who has the advantage.

    11. Re:We live in abundance by tehcyder · · Score: 1

      "the gap between normal and low incomes and the insanely rich has become incredibly huge." But does that matter? As long as as a society everyone is getting better does it matter that some are getting better faster than others?

      It depends on how many of Liberty, Equality, Fraternity you believe in.

      In my opinion, where there isn't broad equality, there is no freedom, but most US readers (for instance) would probably disagree.

      If you are super rich you have more freedom than a normal wage slave, and not everyone can or will become a billionaire

      --
      To have a right to do a thing is not at all the same as to be right in doing it
    12. Re:We live in abundance by rufty_tufty · · Score: 1

      "If a wealthy parent never gives his children anything except an education, his attention and knowledge, and a clean slate to start adult life"
      Why is a wealthy parent more likely to give any of these than a poor parent?
      Those children who have a tremendous advantage will IME have a tremendous disadvantage in that they never know the value of a dollar, they will expect everything to be handed to them, they will possibly succeed because their parents set them up with a job, but if they're not up to the job surely they'll fail? (Although JWB proves this completely invalid so maybe I should shut up ;-))

      The stereotype of the poor parent who works all hours of the day to buy a roof over the head is just as common as the stereotype of the rich businessman who has no time for anything but his career.
      Now it was eye-opening to me when i first went to Uni where over 50% of the people there had been to private school and to listen to the extra equipment their school had made me green with envy. That didn't mean that they knew the material any better though, it just meant that it was more likley that they would see science as an interesting subject. Yes I'd also agree that rich parents are more likely to expect success from their children because they want them to achieve a similar life to that that they have, and that works against some people who are born poor (hell I just went into electronics because it was fun, I thought I'd end up on a factory floor if I were lucky, but to be designing chips now is a dream come true, but I didn't know this was even possible and perhaps that's why poverty is contagious.)

      --
      "The weirdest thing about a mind, is that every answer that you find, is the basis of a brand new cliche" -
    13. Re:We live in abundance by DNS-and-BIND · · Score: 1

      "Where cultural progress is genuinely successful and ills are cured, this progress is seldom received with enthusiasm. Instead, they are taken for granted and attention focuses on those ills that remain."
      -- Odo Marquard, Philosopher

      --
      Shutting down free speech with violence isn't fighting fascism. It IS fascism!
    14. Re:We live in abundance by CrimsonAvenger · · Score: 1

      or that 21.9 percent of all US children are in poverty, a poverty rate second only to that of Mexicoâ(TM)s.

      Of course, Mexico's definition of poverty is "can't afford enough food" (approximately 2000-2500 calories per person per day), while the US's definition of poverty is set at 3x the cost of food.

      --

      "I do not agree with what you say, but I will defend to the death your right to say it"
    15. Re:We live in abundance by CrimsonAvenger · · Score: 1

      If you are super rich you have more freedom than a normal wage slave, and not everyone can or will become a billionaire

      This is true. Sometimes. For some values of "billionaire" and "wage slave".

      Note, however, that going from this premise to "you will have more freedom if there are fewer billionaires" is questionable, at best.

      --

      "I do not agree with what you say, but I will defend to the death your right to say it"
    16. Re:We live in abundance by aaaaaaargh! · · Score: 1

      You're right that the standard measure used in the study is relative, you're wrong that different measures were used for different countries:

      Across twenty-one countries with fully comparable data, the
      overall poverty rate for all persons using the 50 percent poverty
      threshold varies from 5 percent in Finland to 20 percent in
      Mexico. The poverty rate is 17 percent in the United States,
      the second highest of all nations and the highest of all rich
      nations. The average rate of poverty is 10 percent across the
      twenty-one countries we observe here (Figure 1). Higher overall
      poverty rates are found, as one might expect, in Mexico, but
      also in Anglo-Saxon nations (United States, Australia, Canada,
      Ireland, and the United Kingdom), and southern European
      nations (Greece, Spain, Italy) with a relatively high level of
      overall inequality. But even so, Australian, Canadian, and British
      poverty remain below U.S. levels.

      Timothy M. Smeeding: Poorer by Comparison. Pathways (Winter 2009), 3-5.

      Sorry, no matter how you put it, that doesn't look too good for the US.

    17. Re:We live in abundance by CrimsonAvenger · · Score: 1

      You're right that the standard measure used in the study is relative, you're wrong that different measures were used for different countries:

      data originally posted here skipped for brevity

      Ahh. I looked at Mexico's own standards, and the US's.

      Sorry, no matter how you put it, that doesn't look too good for the US.

      Relative poverty is a wonderful thing. It allows you to say that a man who own his own home, his own car, a computer, 60" TV, stereo, etc is "poor" if he lives in Eagle Pass TX, but "rich" if he lives three miles farther west in Piedras Negras.

      Thanks, but I prefer the old-fashioned notion of absolute poverty.

      --

      "I do not agree with what you say, but I will defend to the death your right to say it"
    18. Re:We live in abundance by aaaaaaargh! · · Score: 1

      Sorry, no matter how you put it, that doesn't look too good for the US.

      Relative poverty is a wonderful thing. It allows you to say that a man who own his own home, his own car, a computer, 60" TV, stereo, etc is "poor" if he lives in Eagle Pass TX, but "rich" if he lives three miles farther west in Piedras Negras.

      Thanks, but I prefer the old-fashioned notion of absolute poverty.

      I barely start discussions on ./ because it’s so obviously pointless, but I have to comment on this comment. Comparing different countries in terms of absolute poverty has been popular in the US to make things look better than they are but is flawed methodology for basically a bazillion of reasons: exchange rates, different prices for different goods, different demands and needs, etc. To give you an example, if you can't afford a car in India, nobody gives a shit, but if you can't afford a car in the US you might not even be able to work unless you live in a city like NY. That put aside, I just can’t imagine any way to spin the fact that relative poverty has been continually increasing in the US as good news.

      Yes, absolute poverty has declined in the US:

      Absolute Poverty US

      While it doesn’t look so bad in terms of absolute poverty in international comparisons, the US is still far worse off than the majority of European countries, except for south-European countries like Portugal and Spain. You can dig up the statistics on your own.

      There are many other measures of poverty, like e.g. the following one that doesn’t look too good for the US either:

      Poverty Index

      Or, how about food security in the US:

      Hunger in US

      Sadly most people in the US are irrational when it comes to data like this, they just cherry-pick the statistics they like to hear. Apparently people in the US get hammered the message that the US is the greatest and richest country into their brain from early childhood on.

      Enough said.

    19. Re:We live in abundance by Bongo · · Score: 1

      Yes, largely agree, I think you've got that pretty much right.

      Take Hans Rosling's Gapminder demonstration; all nations (except the war torn ones) are gradually rising and the the whole trend is upwards. Then consider Howard Bloom's Genius of the Beast, which charts out significant new technologies that made once luxury items, like cotton clothes, now affordable even to the world's poorest people. I'm not smart about this stuff, but it does seem like it just comes down to technology. If someone invented a cheap pill to cure cancer, that would remove a huge material burden from our system, and free us even more.

      We seem to argue a lot over how to redistribute stuff fairly, and not so much time imagining how we could create the next technical revolutions. We seem to be having a bit of a crisis of confidence as oil appears to run out and population grows, and people are sorta advocating "use less." Well we may be forced to do that. Or we may use these 7 billion brains, which are gradually all gaining better access to education, to invent a new wave of stuff that solves a lot of problems.

      When my parents grew up in Scotland, you could't afford the dentist, so the smart thing to do was to get all your teeth removed and have false ones put in as soon as possible -- it was cheaper that way! To me this sounds horrific, but just a generation ago that was normal.

      I just wish there was more objectivity and open-mindedness around new technology, instead of the ideologically driven marketing of wind turbines that don't produce much, and short term tech buzzes of some new variation on messaging. We really need to be applying our brains to survival-enhancement, stuff that will save your life, stuff that will make life easier, the kind of thinking great people like Buckmister Fuller were doing.

      PS. Many argue that material things are not the answer (it just means raping Nature more) but better tech is also lighter tech. It is getting light at night from burning gas, rather than chopping down trees. Gas is better in most ways. Of course, then more people can use more... but you have to invent the next wave of stuff to again lighten the footprint. But for the people who advocate spirituality in general, and this includes most of the green movement, which they do because they advocate social change, by changing people's values (a subject traditionally the domain of religion -- how you should live, what is good and what is bad) people need to realise that we have always had a spiritual aspect to life (people sit on a rock and wonder what it is all about) and they've been asking for 20,000 years and they're not about to stop asking now. So let's just separate the moralising from the technology. Please, I wish the environmentalists would just feel free to lecture people on ethics as a subject in its own right, and leave technology to the domain of people who know technology. It is not evil if someone questions wind power output. It doesn't mean they are Gaia-rapers. Technology doesn't have morality, that's the point, it is merely about technique. If you want to change people's morality, teach them to think about ethical principles. Don't tie it to science and technology. I say this because I fear that the mixing of the two is doing neither any good.

    20. Re:We live in abundance by pnutjam · · Score: 1

      My point is that estate taxes are valid and don't hinder the wealthy.

    21. Re:We live in abundance by LDAPMAN · · Score: 1

      Estate taxes are immoral. They punish family businesses and farms. Confiscating property may make you feel better and provide the government more money to redistribute but it does not help the disadvantaged.

    22. Re:We live in abundance by CrimsonAvenger · · Score: 1

      Don't want to waste a lot of time with this, but...

      BLOCKQUOTE>Or, how about food security in the US:

      Hunger in US [feedingamerica.org

      Did you actually read this?

      So, 37 million people need "emergency food assistance". But on average, only 5.7 million per week.

      Looking at the descriptions of various levels of problem on this page, there are 37 million people who, on average once every six weeks aren't sure where their next meal is coming from.

      Note that that doesn't mean they're going to be hungry the way, for instance a Somali defines hunger, or that they're going to miss that next meal. What it means is that they're NOT SURE where it'll come from.

      Note that there isn't any indication on that page that we have any people who are, for lack of a better word, starving. Unlike, say, most everywhere else.

      Note that the page mentions that 39% of them have to choose between paying for "rent or mortgage. Where else do we find people who own their own homes who are considered in abject poverty?

      I also should note that the income descriptions provided (70% below poverty line, average income of $940) suggest a certain amount of cooking of the books. $940 is above the poverty line for a single person, no kids. The only way most of them can be below the poverty line with that average income is if most of them are on government assistance (which doesn't count as income, even if it spends just like income) or are illegals (who aren't allowed to get government assistance).

      Either way, I tend to think that "once every six weeks or so, you might not know where your next meal is coming from" is a lot different than "haven't eaten in two weeks (or two months)". Yes, even "hunger" is relative....

      Oh, and note that "food insecurity" as defined on that web page applies to me. I don't know where my next meal is coming from. Might be Copeland's Cheesecake Bistro, might be scrounged out of the fridge. But I'm not sure, so I'm "food insecure".

      And yes, I'm poking fun at definitions like "food insecure" and "food insecurity with hunger". Seems to me that in Zimbabwe, a lot of people would LOVE to meet either of those definitions. Way better than that old fashioned "starving" thing.

      --

      "I do not agree with what you say, but I will defend to the death your right to say it"
    23. Re:We live in abundance by pnutjam · · Score: 1

      Estate taxes are necessary to fund the government and keep other taxes low. They also prevent dynasties.

    24. Re:We live in abundance by russotto · · Score: 1

      Hey, I'm in the mood for digging out facts today. Perhaps the knowledge is there and lung cancer is decreasing, but nevertheless overall there is much more cancer than 50 years ago. Check it out:

      I did. For men, age-adjusted lung cancer deaths way down from the ~1990 peak (probably mostly due to reduced smoking). Prostate and colorectal, down. Other cancers, pretty flat. For women, breast cancer is down, colorectal cancers down, stomach and uterine cancers way down, lung cancer up ("You've come a long way, baby") until the mid-90s, now flat. So your statement is true, in that lung cancer deaths are still well above 1961 levels, and these dominate cancer rates. But misleading, in that this is mainly the lingering effects of a single cause (smoking) which has largely been addressed.

  70. He hasn't heard of the open hardware movement by Anonymous Coward · · Score: 0

    The internet is the ultimate technological library. Universities will undergo a revolution and split into content and competence validation. More than likely universities will abandon traditional classes and instead focus on seminars and workshops. But whatever you want to learn you can learn from home. Like the old saying: teach a man to fish...

    We are on the cusp of a new Renaissance. One where people learn how to make things and start farming at home again. Geeks will be the first to move out of cities proper and start living on larger properties. We will own our own land. Something about the size of a half acre to a couple acres. We will do hydroponic farming and grow our own food again. Taking no more than an hour of work a day. Hydroponics grows food in a smaller area faster and more efficiently. So come hard times will will not be lacking for food. We will build our own work shops. We will learn how to build our own tools. We will recycle metal at home. We will make our own electronic devices. We will trade amongst ourselves.

    We will of course still buy stuff but only commodities. Most of what can be make commercially we will be able to be make at home or one of your neighbors will be able to and not too expensively. So the remaining industries will only survive if they can produce inexpensive products, so basically commodity components and materials.

    Maglevs and commuter trains will come back into fashion for connecting cities proper with the new rural cities. And cryogenic power-lines will sprout up all over this country like the old railroads to funnel electric power efficiently from wherever it occurs naturally. We will get 2/3 of our power naturally and the rest from nuclear power.

    So we will become a civilization of craftsmen again.

  71. Software developers will be leaders by mangu · · Score: 1

    the only two things that will be scarce will be things like music and waiters and cleaners

    Not when you have cleaning robots. In a society where AI has reached human-level intelligence very few things will be truly valuable, some rare metals, perhaps, and prize real estate are two things that come to my mind.

    However there's one thing that's very valuable today and will certainly lose once we have better than human-level AI.

    Leadership will be worthless.

    What is this quality called "leadership"? It's what let some people get other people to do things. We need it today because there are tasks that cannot be done by one person alone and needs coordination between many people. Leadership is the ability to get a bunch of people to work together.

    When we have machines capable of performing any task a human can do, the equivalent to leadership will be software development. Just as leadership is important today, getting computers to do what needs to be done will be the most important and valuable quality in the future.

    1. Re:Software developers will be leaders by rufty_tufty · · Score: 1

      100% agree with your post, but I was just trying to get at that it would probably be a status symbol how many people you could get to work for you so while robots could clean your house it would be a symbol of status to have a person do it. The best restaurants would still use human waiters for similar reasons. Also would the AI be able to compose music? Possibly but would people want to listen to it. Unless it's kind of like now people prefer going to the theatre to watching a film of the theatre production.
      Maybe, don't know...

      --
      "The weirdest thing about a mind, is that every answer that you find, is the basis of a brand new cliche" -
    2. Re:Software developers will be leaders by Anonymous Coward · · Score: 0

      Managers are eternal.

  72. read the short version here .. by doperative · · Score: 1

    'The best minds of my generation are thinking about how to make people click ads'

    In other words, selling shiny crap to morons ... :)

  73. http://www.fullmalls.com by xiaojiekuuii · · Score: 0

    Click on our website: ( http://www.fullmalls.com/ ) Website wholesale various fashion shoes, such as Nike, Jordan, prada, also includes the jeans, shirt, bags, hats and decoration. Personality manufacturing execution systems (Mes) clothing, Grab an eye bag coat + tide bag Air jordan(1-24)shoes $30 Handbags(Coach l v f e n d i d&g) $35 Tshirts (Polo ,ed hardy,lacoste) $15Jean(True Religion,ed hardy,coogi) $30Sunglasses(Oakey,coach,gucci,A r m a i n i) $15 New era cap $12 Bikini (Ed hardy,polo) $20accept paypal and free shipping ( http://www.fullmalls.com/ )

  74. The "best" minds of this generation... by rgviza · · Score: 1

    ... should consider talking to the "best" minds of the last generation, who could easily and without hesitation tell them that ads are worthless (from a monetary standpoint), they do _not_ pay for themselves, and few if any people click on them, outside of armies of people in India paid to click them, click-bots, and maybe accidentally.

    At the end of the day, this is not a social media bubble, it's another advertising bubble. The only difference is we've added social media to the equation and Zuckerburg & Co. have somehow convinced advertisers that ads dropped in Facebook or Twitter somehow work better than ads pushed to other types of media.

    It will crash and burn too, give it time. The only real benefit from online advertising is branding. Branding is something very few people understand and cannot be monetized, tabulated, valued or tracked. Since it can't, the bean counters don't like it. Eventually, without any direct evidence of ROI, a lot of advertising programs at companies shut down and the marketing managers get fired. I've seen it happen over and over.

    This is easily illustrated by example. I've lost track of the number of times I've either
    1. seen an ad on the internet and bought the product later at a bricks and mortar Walmart when I actually needed it
    or
    2. gone straight to amazon (or a bricks and mortar store) and bought something I've never seen an ad for, Like maybe my kid wants Pokemon Black for his birthday. On our way home from our weekend I stop at Game Stop and he buys it.

    This stuff won't show up in anyone's conversion report.

    --
    Don't kid yourself. It's the size of the regexp AND how you use it that counts.
    1. Re:The "best" minds of this generation... by Krater76 · · Score: 1

      2. gone straight to amazon (or a bricks and mortar store) and bought something I've never seen an ad for, Like maybe my kid wants Pokemon Black for his birthday. On our way home from our weekend I stop at Game Stop and he buys it.

      Thank you for the definition of irony. You do understand that your kid who's 'gotta catch them all!' was marketed to by the tv show? This wasn't a show that capitalized on it's popularity to sell the card game on the side, the show's entire reason for existing was just a big marketing campaign to sell all the merch.

      --
      "Is life so dear, or peace so sweet, as to be purchased at the price of chains and slavery?" - Patrick Henry
  75. slave masters by Tom · · Score: 2

    The loss of manufacturing and design know-how is truly worrisome.

    And the fact that the best minds of our time are being employed to manipulate the rest of us isn't?

    Advertisements has turned evil long ago. The original idea of getting your product out there, letting people know about it so they can come to buy it if they want - how far have we come since? Marketing is psychological warfare on the population.

    --
    Assorted stuff I do sometimes: Lemuria.org
  76. War on Work? by Anonymous Coward · · Score: 0

    Manufacturing is dirty and nasty and you don't ever want to do it. It's for the dummies. It's buggywhips.

    That's what's pounded into the heads of everyone going through school that scores above 100 on IQ. As Mike Rowe said at TED, there's a war on work that's been going on for 40 years.

    --
    BMO

    The "war on work" has been going on a lot longer than that, and not just unskilled mechanical labor. Where are the ranks of clerks and scriveners so dear to the hearts of Scrooge, Marley, &Co.? Replaced by computerized accounting and recordkeeping systems. Where do you go to make labor even cheaper that China? Robots.

    We do this because life shouldn't have to exist on the razor edge of survival. So we come up with devices and schemes to make work more efficient. We have washing machines, we have Roombas, we have the Internet. But if we get too efficient, we end up with people who have nothing productive to do.

    We've generally managed to offset that by finding new things to do - program computers, design social webapps and so forth. But the danger is that we end up in a world where only a limited type of skills have any real value. People with more brawn than brains get left out when the jobs are all phoned it. People who can't create, but can implement get left out when any monkey can implement with automated tools.

    George Jetson to the contrary (Man, these 3-hour work days are killing me!), we're still of the opinion that the true value of a person is that they appear to be physically doing something, and pay accordingly. The other day, a congressman was griping about the suggestion that FAA controllers be "paid to sleep", for example, because maintaining mental alertness apparently has no value, but sitting in a chair with one's eyelids drooping does. Just like paying people to level Amazonian rain forests is OK, but paying them to leave the "lungs of the world" intact, is not.

    In short, the problem with bean-counting is that it only counts beans, not intangibles. Unless we are careful, we're going to end up with relatively few "productive" jobs and a lot of disaffected people. If the expected levelling-off of the global population anticipated circa 2050 actually happens, even that great driver of business expansion population growth will fail us.

    We were once told that the end result of better efficiency was that it would free up our time for leisure pursuits and to better improve our minds and our culture. In the Real Worlds, however, unless you were born wealthy - that is, having the money handed to you - you're expected to "work" for it, even if the need for actual workers dries up. Worse, yet, there's a respectable (numerically, at least) portion of the population who think that education and culture are things to be demonized and shunned.

    This obviously calls for the employment of people to figure out how we're going to handle this looming massive work/person imbalance. Which will at least give someone a productive job. Too much of what we do lately is basically people making noise at each other, whether it involves elaborate financial schemes or social networking. In truth, even the poorest among us is in many ways fantastically wealthy as long as you don't count food and shelter as sole indicators of wealth. Much of the manufactured goods and information we consume is the next best thing to free - especially since we relaxed our quality requirement (for example, particle board and flimsy plastic).

    One thing that's totally free, though. The first twerp who responds with a sentence beginning "It's Simple..." gets a punch in the mouth, absolutely gratis. So do as many more as my fist can take. Things that are truly simple get solved, even if the human race does tend to be rather perverse about such things. This is not a simple problem and the only people who can claim it has a simple solution are simpletons.

  77. Absolute vs. Relative wealth by graymocker · · Score: 1

    I don't think absolute wealth (vis a vis relative wealth) means what you think it means, or at least, you are failing to see the distinction. See, you're comparing what the median worker can purchase with their contemporaneous workers. That's relative wealth. To compare absolute wealth, we need to put the median 1950 and median 2010 lifestyle side by side; in that sense the median life today is a life of abundance

    Obviously, while an iPod or a Kindle would be a priceless object in 1950, because they are a category of product that simply didn't exist then, their ubiquity today means they are devalued in our eyes. But in absolute terms our lifestyle is better, and our failure to see it simply highlights my point about how human psychology is flawed in that it tends to value relative wealth over absolute wealth. Obviously I agree with you that wealth stratification is an issue we should address, because if your goal is human flourishing, you must take into account the foibles of human psychology.

  78. Driving knowleged of relationships by Anonymous Coward · · Score: 0

    Social networking is driving the study of human relationships. Already we have studies showing Twitter traffic predicting performance in the stock market. That's incredibly surprising, and rather exciting when you think about it. Even if the social networking bubble bursts, it will leave us with plenty of knowledge we wouldn't have had otherwise.

  79. Our can-do American spirit is being lost. by gosand · · Score: 1

    I've never been able to put my finger on it, but it's starting to ring clearer. How the heck does manufacturing know-how play into our technology world? It's the SPIRIT of manufacturing, of doing things yourself, that we are losing. I took plenty of engineering classes as part of my CS degree, and I've always been a "tinkerer" - whether it be with engines or electronics. Over the last several years I got back into motorcycles, and now have an assortment of tools to help me do things myself - grinders, files, welder, raw steel. I bought an old truck to work on. Some people even my own age don't get it. There's not even a DVD player in it! I think we're sinking into a pit. I don't get these social sites. It all seems so meaningless. Which is OK I guess, but you have to unplug from it. When I can't carry on a 1:1 conversation with someone because they are busy checking their phone. It all seems so mindless. When you do things with your hands.. when you do something, you can really focus on it. We seem to have lost our focus - not on one particular thing, just in general.

    This is a good video to watch .

    --

    My beliefs do not require that you agree with them.

  80. i don't think so by KingBenny · · Score: 0

    The best minds do not think about making people click ads. Those minds are loud but mediocre at best. The best minds could care less about ads. The best minds will never fall into marketing because marketing itself is a scam. Its purpose is to scam people into buying stuff they probably dont even need. So how, i ask thee, could the best minds fall for something thats so easy to see through? Money? myeah maybe but if i look back in history, most of the best minds that survived the test of time were never in it for the money. Why would this have changed ? Another major mistake by evolution itself like letting humans have the upper hand ? It's not because you're in the spotlight that you are the best. Spotlight kids are usually backed up by better minds who either dont care about the spotlight

    --
    Free speech was meant to be free for all... how can anyone grow up in a nanny state ?
  81. To the "hit & run" downmodder, step inside by Anonymous Coward · · Score: 0

    Why was my post down moderated for? I'd like to see a technical fault I made in my post, for you to justify down modding my post...

    (DO I expect the coward who did it to actually APPEAR & technically justify his downward moderation on technical grounds? No - they NEVER do!)

    APK

    P.S.=> Just posting this for posterities' sake, & mainly due to "webmistressrachel's" crap here today:

    http://slashdot.org/comments.pl?sid=2086424&cid=35852858

    and here also:

    http://slashdot.org/comments.pl?sid=2086424&cid=35854376

    and her comment on HOSTS file I will put up a quote of, now, for anyone reading's reference:

    "both TomHudson and the rest of us, were SICK TO FUCKING DEATH of you God-Damn HOSTS file BULLSHIT!" - by webmistressrachel (903577) on Sunday April 17, @09:29PM (#35851568) Journal

    Now, I don't ever see "the likes of trolls" like both people noted above, EVER disprove a single thing in the post I am asking about, & why it was "down-moderated"... funny that, eh?

    No, they're either:

    1.) Malware/botnet makers, who can't stand the added layered security protection HOSTS files give you

    OR

    2.) They're webmasters (more likely w/ rachel quoted above on a guess), who FEAR HOSTS FILES because they can stop adbanners (even though they've been found laden w/ malicious code many times (see my init. post that was modded down for many examples/proofs thereof)), & thus, they doubtless feel that HOSTS FILES STOP THEIR PROFIT MARGINS...

    I actually lean to #2 for webmistressrachel, but NOT SO MUCH, in tomhudson's case? See these quotes:

    "As I've pointed out elsewhere, it is a trivial exercise to design a C&C that can bypass the whole HOSTS thing" - by tomhudson (43916) on Friday April 01, @11:30AM (#35688796) Homepage Journal

    FROM http://slashdot.org/comments.pl?sid=2051634&cid=35688796

    (Which I UTTERLY DESTROYED & tomhudson RAN from, here -> http://slashdot.org/comments.pl?sid=2084000&cid=35823050 as to his "russian botnet design"... layered security, did him in, easily! Too easily in fact...)

    and

    "Do like I did - work for the Russians for a few years" - by tomhudson (43916) on Monday June 28 2010, @11:09AM (#32716798) Homepage Journal

    FROM http://tech.slashdot.org/comments.pl?sid=1699526&cid=32716798

    (AND, Russians? Are NOTORIOUS for botnets out of the .ru & .su TLD's ... I know, from populating a HOSTS file daily for nearly 15 yrs. now everyday (automagically, via programs I wrote for it to happen, even while I sleep))

    apk

  82. What About Cloud Computing? by davesque · · Score: 1

    Facebook isn't just about advertising. It has been closely tied in with the Web 2.0/Cloud Computing movement. This has led to the use of web pages as robust applications that can accomplish far more than their first-tech-boom counterparts. People can now, theoretically, accomplish everything they commonly need to do on a computer through the use of a web browser. Facebook, as a familiar fixture of the Web 2.0 world, has played a part and had a hand in this.