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NYTimes.com Reports 100k Subscribers

An anonymous reader writes "Despite Slashdot (and much of the internet) ridiculing the New York Time for its archaic and overpriced paywall, the newspaper has reported an excess of one hundred thousand subscribers so far. Even as loopholes are offered, the New York Times has some support which they will need as print revenues dwindle (falling a staggering 57.6 percent during the year's first quarter)." Whether 100 thousand is a high number or a low one I guess depends on the NYT's business plan. Have they lost advertising revenue, and if so, how much? Have they turned many readers to alternative news sources?

117 comments

  1. Pure subscriptions? by NitroWolf · · Score: 5, Interesting

    Are these pure subscriptions, paying full price? Or are these subscriptions that come with something else or are heavily discounted? Most times, companies like this seem to include people who have print subscriptions that have accessed the website, essentially for free, or other methods of obtaining a subscription as a "subscriber." This is blatantly misleading when counting figures of how many people are actually willing to PAY in excess of what they have already paid (if anything) to obtain a subscription.

    If it's a pure subscriber number, as in, 100k people have plunked down the full price of the subscription, I'd say that fairly decent. If it's including other "subscribers" who didn't have to pay or paid a fraction of the cost, I'd say they are dishonest and are trying to bolster their numbers to look good.

    1. Re:Pure subscriptions? by paugq · · Score: 2

      You read my mind.

      Paper subscribers do receive a complimentary all-included digital subscription.

      Now, digital advertising agencies are certainly interested in how many of those 100,000 subscribers are paid and how many came for free with paper. People who received the digital subscription for free are most likely to keep reading on paper (there's a reason why they are paying more for home delivery, after all).

      Business-wise, it doesn't really matter whether subscriptions are pure digital subscriptions or paper subscriptions with a digital subscription for free: it's money coming in. With the digital subscriptions strategy they are cutting the bleed of people who gave up on paper and moved to reading the paper on-line for free.

    2. Re:Pure subscriptions? by nysus · · Score: 5, Informative

      I paid 99 cents last month and just renewed this month for another 99 cents. They aren't charging full price.

      --

      ---Technology will liberate us if it doesn't enslave us first.

    3. Re:Pure subscriptions? by QRDeNameland · · Score: 4, Informative

      Are these pure subscriptions, paying full price? Or are these subscriptions that come with something else or are heavily discounted?

      According to the article (yeah, yeah, I know), the 100,000 figure "does not include print subscribers who receive digital access for free but does include readers who took advantage of a promotional offer."

      --
      Momentarily, the need for the construction of new light will no longer exist.
    4. Re:Pure subscriptions? by MoonBuggy · · Score: 1

      Considering that the all-digital subscriptions (at least at list price) cost more than print+digital, I can't imagine that 100,000 people in their right minds would purchase the former. That was the bit that struck me as strangest of all - I would've understood them using Apple-style upselling, setting the price points so one is only just higher than the next to make the 'premium' plans seem like particularly good value, but going as far as to make it cheaper to dump a paper copy in the recycling every day seems very odd.

      Also, as I mentioned on the Spotify thread last week, I can't stand this habit that companies are getting into of charging an increased recurring fee on a subscription for something that presents them with a one-off cost. In this case, it's the fact that smartphone+tablet costs more than just one or the other. Charge a small fee for the app if you must (although honestly I'd be surprised if the dev costs are more than negligible), but don't charge me extra every damn month for something you only needed to pay for once.

    5. Re:Pure subscriptions? by Hultis · · Score: 1

      I dislike the recent development of Spotify Free as much as the next guy, but as I've understood it Spotify actually pays every time you play a song, so it's not a one-off cost at all. If you're talking about Spotify taking more money for phone access (premium), then that's not a one-off cost either since their phone app doesn't use P2P to alleviate pressure on their servers, meaning more server upkeep for them (not to mention the doubled bitrate premium gives), but the added customer cost is definitely much more than their added cost.

      In this case, however, it seems like a pretty clear case of a one-off cost.

    6. Re:Pure subscriptions? by MoonBuggy · · Score: 3, Informative

      In case anyone was wondering: Monday-Friday paper subscription, including full digital access, is $7.40/week, totalling $384.80/year. Full digital access alone is $34.99/month, or $419.88/year. Five paper copies a week, including delivery, apparently come to -$35.08/year, so it looks like they should be paying you at least $0.13 per copy to take them off the news stands.

      There are introductory discounts running ($0.99 for the first four weeks of digital subscription, half price for the first 12 weeks of paper) but I've ignored them on the basis that they're short term. That said, taking advantage of them would actually increase the discrepancy a little, making print+digital an even better option.

      Sure, you can pay less in total to get either the smartphone subscription or the tablet one, and you have to pay a decent amount more if you want the weekend papers too (although not so much if you only want the weekend ones), but that doesn't change the fact that if you want the all-access digital package, they're charging extra for the privilege of not having a hard copy sent out every day.

    7. Re:Pure subscriptions? by Anonymous Coward · · Score: 0

      all-digital subscriptions (at least at list price) cost more than print+digital, ... That was the bit that struck me as strangest of all ... going as far as to make it cheaper to dump a paper copy in the recycling every day seems very odd.

      My guess? Print advertising. You can charge a bunch more for a physically printed advert than you can for an online one. All of those printed adverts are netting the NYTimes a fair bit of money.

      I'd even bet that NYTimes would welcome people interested in online-only content paying for a superfluous printed copy, as they can claim increased circulation numbers to their advertisers, which yield better ad rates.

    8. Re:Pure subscriptions? by dougmc · · Score: 1

      I can't stand this habit that companies are getting into of charging an increased recurring fee on a subscription for something that presents them with a one-off cost. In this case

      What exactly are you referring to, this one-off cost?

      It cost them once to set up the paywall, yes. There will be some maintenance, but it should be small.

      But they're trying to make money here. Running a paper is expensive, and if they run their business well, they should be able to make a profit, and they do that by charging their customers recurring fees, where their customers are readers and advertisers. Readers pay to keep reading, and advertisers pay to keep including their advertising.

      Other companies are the same. In general, they'll charge whatever amount in whatever way they think will maximize their profit.

    9. Re:Pure subscriptions? by MoonBuggy · · Score: 2

      Regarding Spotify, I was referring to the fact that they charge £4.99/month for unlimited access on Windows/Linux/OSX devices (thus covering the recurring cost of the actual licensing, as well as bandwidth and server costs) but £9.99/month for 'Premium', with Android/iOS access, higher bitrates, and offline sync. I'd expect that the offline sync compensates for the increased bandwidth used by the higher bitrate, making the costs there no higher than the lower tier paid package, but maybe I'm wrong. Do the mobile apps forego P2P completely, or do they still take advantage of it for download without contributing to upload? If it's the latter, then the extra load on Spotify's servers should be negligible unless a very significant proportion of their users are on the mobile apps at a given time. Anyhow, I'll concede that it's less clear cut than I may have implied (and certainly less clear cut than the NYT, I agree).

    10. Re:Pure subscriptions? by AmiMoJo · · Score: 1

      What are their website's ads like? In a printed paper they waste a natural resource but are at least easy to skip, unlike the forced ads you get on DVDs and some web sites. I find it incredible that they feel that even after I paid for their content I should still be forced to look at their adverts.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    11. Re:Pure subscriptions? by MoonBuggy · · Score: 3, Informative

      What exactly are you referring to, this one-off cost?

      I may have been unclear, but the remainder of that paragraph: "In this case, it's the fact that smartphone+tablet costs more than just one or the other. Charge a small fee for the app if you must (although honestly I'd be surprised if the dev costs are more than negligible), but don't charge me extra every damn month for something you only needed to pay for once." was referring to the one-off cost of developing the iOS and Android applications to view the content. Obviously collecting the news every day is a recurring cost, and that's what users pay a recurring subscription for; what I object to is that once you've paid $'x' per month for access to the content, they then charge you $'x+y' per month for access to the content on a particular device. I understand paying continually for the content, I'll pay once for the app if I must, but what I object to is being charged continually, over and above the cost of the content, for the use of the mobile app on a given platform.

    12. Re:Pure subscriptions? by Chris+Mattern · · Score: 1

      If everybody's paying that, they're pulling down $1.2 million a year. Not enough by itself, really, but if they're also pulling in ad revenues plus whatever they're getting from print, it might be enough to get by on.

    13. Re:Pure subscriptions? by Chris+Mattern · · Score: 0

      Monday-Friday paper subscription, including full digital access, is $7.40/week

      Actually, it's $3.70/week. Seven days a week home delivery is $7.40/week, which means your analysis works; you made it sound like you were comparing Mon-Fri delivery to seven days a week digital.

    14. Re:Pure subscriptions? by MoonBuggy · · Score: 1

      That's the half price introductory offer I mentioned. And I was comparing Mon-Fri delivery to seven days a week digital, because the Mon-Fri delivery includes seven days a week of digital access - that was the point I was making.

    15. Re:Pure subscriptions? by darnkitten · · Score: 1
      FTFA

      "...a figure that does not include print subscribers who receive digital access for free but does include readers who took advantage of a promotional offer."

      So partially dishonest, par for the course for marketers.

    16. Re:Pure subscriptions? by Anonymous Coward · · Score: 0

      I get the Washington Post and delivered to my home 7 days a week but pay the same amount I was paying for Sunday only delivery. I think they are doing the same thing to inflate the subscription numbers. I only read the Sunday version on occasion, all of the others get tossed unopened still in the plastic bag they get delivered in.

    17. Re:Pure subscriptions? by proxima · · Score: 1

      I received a free subscription for the rest of the year, "sponsored by Lincoln" (the car company). No idea what exactly triggered that, but I was/am a pretty regular reader. Not sure if I'll pay or not when the time comes. It'll be interesting to see what the Washington Post ends up with for a paywall.

      --
      "The universe seems neither benign nor hostile, merely indifferent." --Carl Sagan
    18. Re:Pure subscriptions? by gd2shoe · · Score: 1

      I find it incredible that they feel that even after I paid for their content I should still be forced to look at their adverts.

      And they wonder why I almost never buy a newspaper or magazine. It's also why I've always felt that cable (etc) was a rip-off. I'm either the customer, or the product. Pick one. I'm not going to pay for an unpleasant experience.

      --
      I won't join Slashcott. OTOH, If Beta goes live, I just won't be back until it's fixed. Sorry Dice.
    19. Re:Pure subscriptions? by Hultis · · Score: 1

      They don't use it at all. I can't recall exactly why, but I think it was something about restrictions for phone apps.

    20. Re:Pure subscriptions? by arobatino · · Score: 1

      I received a free subscription for the rest of the year, "sponsored by Lincoln" (the car company). No idea what exactly triggered that, but I was/am a pretty regular reader. Not sure if I'll pay or not when the time comes. It'll be interesting to see what the Washington Post ends up with for a paywall.

      I got one of those emails as well on March 22:

      Dear NYTimes.com reader,

      As a frequent reader of NYTimes.com, you’ve demonstrated an uncommon interest in a wide variety of today’s most important topics. This makes you anything but average. In fact, it can’t help but make you “smarter” — just the kind of person we at Lincoln want to engage.

      Though NYTimes.com will soon begin charging for unlimited access*, Lincoln is offering you a free digital subscription for the remainder of 2011. Enjoy all that NYTimes.com has to offer every day — investigative news and special reports, videos, blogs and more. It’s all yours at no charge, compliments of Lincoln.

      Take advantage of this limited-time offer** to receive free, unlimited access to NYTimes.com.

      I got another email on March 30, also from NYTimes, offering unlimited access at a reduced rate:

      Dear NYTimes.com reader,

      As you may know, The Times is now charging for unlimited access to NYTimes.com and our NYTimes apps. But as a valued NYTimes.com reader, you are invited to enjoy unlimited access at an introductory rate: save 25% for 52 weeks.*

      So when the article says "a figure that does not include print subscribers who receive digital access for free but does include readers who took advantage of a promotional offer.", it's not clear which offer they are talking about.

    21. Re:Pure subscriptions? by Anonymous Coward · · Score: 0

      Why is the app a one off cost? Why shouldn't they continue development on an app after the initial release? Or fix bugs people report?

    22. Re:Pure subscriptions? by Anonymous Coward · · Score: 0

      Its only $34.99 for their most expensive digital subscription, which is not the subscription that comes bundled with the weekday delivery. The subscription that does come bundled with delivery costs $15/month by itself.

    23. Re:Pure subscriptions? by MoonBuggy · · Score: 1

      To quote the NYT website: "Home delivery Subscribers get free All Digital Access. Includes unlimited access to NYTimes.com and the NYTimes tablet and smartphone apps.". That's the $34.99 package; the $15 package only includes NYTimes.com and smartphone access.

  2. Much of the internet? by Anonymous Coward · · Score: 0, Funny

    Slashdot's crappy attitude towards all things profitable is hardly much of the internet.

  3. The real issue as I see it... by roc97007 · · Score: 3, Interesting

    ...is what they're going to do about all those Union contracts for the print side of the paper. All those jobs are dead as soon as print is dead, and I'm sure this has occurred to the union bosses. It's going to be interesting to see what happens.

    Does anyone know what the NYT print readership averages? At first glance 100,000 sounds like a lot, but for a world class newspaper, it seems like a pittance.

    --
    Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
    1. Re:The real issue as I see it... by Nidi62 · · Score: 3, Informative

      Does anyone know what the NYT print readership averages? At first glance 100,000 sounds like a lot, but for a world class newspaper, it seems like a pittance.

      A year ago their daily circulation was 950,000, 1.4 million for Sundays. So, that would be around roughly 10% of their print circulation.(http://www.nytimes.com/2010/04/27/business/media/27audit.html) And from the NYT website as well, all print subscribers get free access to their web content. Whether or not that 100,000 includes people who are logging on through their print subscriptions, well, that's up in the air.

      --
      The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil
    2. Re:The real issue as I see it... by larry+bagina · · Score: 1

      NY Times also owns the Boston Globe.

      --
      Do you even lift?

      These aren't the 'roids you're looking for.

    3. Re:The real issue as I see it... by roc97007 · · Score: 1

      > all print subscribers get free access to their web content. Whether or not that 100,000 includes people who are logging on through their print subscriptions, well, that's up in the air.

      Oooh, good point. So having 100K subscribers isn't proof in and of itself that the online model is working.

      ...Mind you, I think their only hope of survival is online, but I'm not convinced they can make it work.

      --
      Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
    4. Re:The real issue as I see it... by Anonymous Coward · · Score: 0

      Maybe it takes the same or more jobs to maintain an online presence as it does to print and distribute paper.

    5. Re:The real issue as I see it... by roc97007 · · Score: 1

      > Maybe it takes the same or more jobs to maintain an online presence as it does to print and distribute paper.

      I used to work in the paper business many years ago, so I can state categorically that this is not the case, but I'd rather approach the answer from a different angle.

      On the one side, you have reporters, editors, then typesetters, proofreaders, printers, printer overhead, then distributors, distributor overhead, then a delivery mechanism, and the overhead associated with that. The wider your readership gets, the more it costs.

      On the other side, you have reporters, editors, web designers, proofreaders, web hosting (which can be outsourced) and then... wait, you're done. The wider your readership gets... nope, pretty much the same price.

      Obviously a simplification, but I'm hoping you can see that there's no way switching to a web-only presence from print media would employ more than a tiny fraction of the people a print distribution would. This needs to be faced -- a lot of people are going to be out of a job, and they're going to have skills that are largely not needed anymore.

      --
      Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
    6. Re:The real issue as I see it... by dougmc · · Score: 1

      I would expect the costs for "reporters, editors, typesetters, proofreaders" to be roughly the same for web vs. print. And it wouldn't really go up much with increased readership, though in an ideal world I'd expect somewhat more money to be spent on these things as readership goes up.

      But then you've got "printers, printer overhead, then distributors, distributor overhead, then a delivery mechanism", which is directly related to the number of readers. Similarly, "web hosting (bandwidth, servers, backups, etc.)" costs are also directly related to the number of readers.

      I would also assume that once you've made a print paper/magazine, it's relatively simple to make it into a web site, and the converse is true as well. (By relatively simple, I mean the cost/time needed to convert to the new format vs. the cost/time needed to generate the content in the first place. Certainly, it's not simple to make a good web site from a good newspaper and vice versa, but I imagine it's much harder to make a good newspaper or web site in the first place.)

      So it boils down to this -- what's cheaper, serving via the web, or serving via paper? And I would think that the answer is obviously "web, by a large margin, and it's getting larger over time". Offering video rather than just text and some pictures probably drives up the cost of the web side, but I'll bet it's still cheaper to provide.

      The question is, what's the ratio of the first set of jobs (mostly creative) to the second set of jobs (mostly more down and dirty)? And I do not know. Certainly as a paper or website gets more readers/viewers, I'd expect the ratio to get smaller, and I'd expect it to be larger for a web site than a newspaper (and a mix for a place that does both, as I'd say most papers do now.)

    7. Re:The real issue as I see it... by roc97007 · · Score: 2

      You're right, reporters, editors, and proof readers don't change much.

      > But then you've got "printers, printer overhead, then distributors, distributor overhead, then a delivery mechanism", which is directly related to the number of readers. Similarly, "web hosting (bandwidth, servers, backups, etc.)" costs are also directly related to the number of readers.

      To a certain extent, but that's not really the point. The point is that it takes dramatically fewer people to man a datacenter, than it does to deliver newspapers, for a given number of users. Think about the tons of paper and ink that have to be lugged to printers, the operation of the printers the maintenance of same, every day for every issue. Consider those tons of paper are turned into -- tons of papers, which have to be baled, transported to and loaded into trucks, and then those trucks driven to distribution centers, where they're broken down into smaller trucks and taken to other locations, where they're delivered to news stands or smaller distribution centers where they're doled out to individual carriers. You're talking massive manual labor here. And you're not even considering the creation of those huge rolls of paper and thousands of gallons of ink -- those people will be out of work too. I know, computers in a hosting farm have to be created also, but computers are generally capital investments, not consumables as are paper and ink. In other words, you don't buy a computer and expend it to create one issue, as you do paper and ink. You buy a computer and keep it for a long time.

      Now, consider how many employees are needed to maintain a data center for half a million web users. This is done all the time, methods are well known, and it doesn't take more than a handful of people. Orders of magnitude fewer than all those drivers and handlers and loaders necessary to make a print business work for half a million customers. Moreover, the jobs in a data center will tend to be technical in nature, as opposed to driving a forklift or humping bales, and they will almost certainly be non-union.

      --
      Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
    8. Re:The real issue as I see it... by Anonymous Coward · · Score: 0

      World-class? Pfff! The NYT is the propaganda arm of the Democrat party in the same way that Fox News is the propaganda arm of the Republican party.

    9. Re:The real issue as I see it... by Anonymous Coward · · Score: 0

      ...Mind you, I think their only hope of survival is online, but I'm not convinced they can make it work.

      They're going to have to, or at least someone is. Because if print revenues keep declining, and papers can't make online pay for itself, there isn't going to be any press-based news reporting any more. We'll be left with the BBC and a couple of other state funded organizations online, and not much else in the quality end of the market.

      It's a simple choice. Accept ads, pay for a subscription, or kiss goodbye to professional newspaper journalism. If things carry on the way they are, most of the current younger generation will only realize what they've lost once their greed and arrogant self-entitlement, expecting everything for free regardless of the cost, has all but destroyed a lot of the things they took for granted.

      The moronic idea that blogs are somehow going to provide a substitute, when they just cut and paste the majority of their serious news from the traditional media, is about as likely as Richard Stallman winning Miss Universe.

      And before the apologists pipe up, spare me the bullshit "they should find innovative new ways to generate revenue" - there aren't any. Some of the best brains in the world are working in Silicon Valley right now, and they've come up with *nothing* more innovative than advertising.

    10. Re:The real issue as I see it... by Anonymous Coward · · Score: 0

      They need to get off their asses and do the same thing my uncle did when he had to retire from the print industry upon becoming allergic to mercury: Pick another career path and get their asses moving to become as good at it as they were at their old one.

      He ended up moving into commercial driving and now spends 4 days a week working 12 hour shifts hauling dirt around in a 50 ton dumptruck. And y'know what? It pays a helluva lot more than his print job ever did too. And is categorically safer as well.

    11. Re:The real issue as I see it... by lxs · · Score: 1

      That was the fallacy behind the dot-com boom in the late '90s.
      The information-economy will always be a small part of the total economy. You can't eat information, Information doesn't keep you warm and it doesn't keep the rain from falling on you or take away your garbage to the dump.

      People have needs more basic than information. Someone somewhere is going to do real physical work to fill those needs. On the other hand, we could do with a lot less shuffling of paper. Those people will have to find a real job.

    12. Re:The real issue as I see it... by hairyfeet · · Score: 1

      What "real job" do you speak of? Fast food? Can be done by automation. Hell there is nothing in your average mcJob that can't be done by assembly line robots, with a hell of a lot more accuracy and less waste, it is simply cheaper to employ a warm body NOW. But what about when gas is $7 a gallon and a bag of groceries costs $80? McDonald's is ALREADY pushing for the end of minimum wage, even though in the current climate their pay won't allow one to even put a roof over your head. Average pay for a fast food worker here? $130 a week if they are lucky and the average apt? $400 a month plus security deposit. The math just doesn't work.

      This isn't about some "dot com fallacy" as you put it, this is about the simple fact that there are a few jobs at the top like engineers that simply can't be done by machines, and a whole hell of a lot of other jobs that can. The corps like McD's don't like even paying minimum wage now, what will they do when their pay won't even attract the homeless? will they raise their pay? Nope, they'll go assembly line, because you can just as easily push a button and have a burger come down a slot. You have roughly IMHO 50-60% of the population that will NEVER be engineers, or will never be trained above a C level job. As it is half the apts in my building have recently turned over, not because the people in them moved up, but because more and more can't find a job before their benefits run out and they end up on the streets.

      What will you do with them? Have them arrested? Shot? Because the "dirty little secret" the MSM is covering up is we have just as many homeless if not more than under Reagan, they are just going out of their way NOT to report it. Instead they talk about what the latest Dow Jones hits as if we all have stock options. Meanwhile you have an ever growing mass that will happily follow Socialism, Fascism, ANY ISM that promises "bread and jobs". Look at Egypt, see our future if we don't get a hold of this NOW.

      --
      ACs don't waste your time replying, your posts are never seen by me.
  4. One is born every minute... by Anonymous Coward · · Score: 0

    Good ol' PT knew himself a sucka

  5. Not such a terrible idea? by Fwipp · · Score: 1

    Let's see, 100,000 subscribers, all subscribing at $3.75 a week (the cheapest plan), and costing 40 million to develop...
    At the current rate, they'll have made their money back in just about 2 years. Maybe the absurdly high cost was worth it after all.

    Note: The 100k figure *does* include those who subscribed with a promotion, so the actual figure could be significantly less. Or more, if many users are paying for the more expensive levels of service.

    1. Re:Not such a terrible idea? by nysus · · Score: 1

      They are only charging me 99 cents a month. They are not charging the full rate yet.

      --

      ---Technology will liberate us if it doesn't enslave us first.

    2. Re:Not such a terrible idea? by Luckyo · · Score: 2

      They are charging everyone either 0.99USD if they don't have a paper subscription, or 0USD if they do.

      It's an introductory rate designed to "ease" people into subscribing. The real test will come when they start charging the prices advertised after introductory rates are over.

    3. Re:Not such a terrible idea? by darkwing_bmf · · Score: 1

      But what I don't understand is why not make the 99 the official weekly (or even monthly) price and advertise accordingly? I suspect they'd get more than enough additional subscribers to surpass in profits whatever they were making at the higher price/fewer subscribers model.

    4. Re:Not such a terrible idea? by Luckyo · · Score: 1

      Because they would make a HUGE loss at that price. The real price is over 15-35 times greater then 0.99. I wouldn't be surprised to see many simply drop their paper subscription completely.

    5. Re:Not such a terrible idea? by darkwing_bmf · · Score: 1

      We're talking about digital subscriptions. I am not advocating they make 99 cents a month the cost for the paper subscriptions.

      The way to make money in the digital world is to offer something a few million people are willing to pay a buck for, not to find one person who is willing to pay a few million bucks. The marginal cost for each new subscriber is close to zero.

    6. Re:Not such a terrible idea? by thebian · · Score: 1

      I don't think you can even pay full price. If you go to the signup page, it's 99 cents. A few people got it for free for a year (from Lincoln cars? makes no sense). They've sent registered users emails offers longer bargains. There's no telling when they'll stop the heavy promotions. It seems like they want to get used to people paying something, anything. Their readership on the web took a hit, but it's hard to figure. There are so many exceptions and exemptions -- and with 20 free articles a month -- the declines they have sound ominous. More details: http://blog.unbiasedeye.com/2011/04/new-york-timess-99000-question.html

  6. Fools by oldhack · · Score: 1

    Ever since NYT put up the pay wall, I switched to Slashdot for my news source.

    You get what you pay for.

    --
    Fuck systemd. Fuck Redhat. Fuck Soylent, too. Wait, scratch the last one.
    1. Re:Fools by _Sprocket_ · · Score: 1

      You get what you pay for.

      Say! It's your lucky day. I've got a rock here to sell to you for $100. Why? Because it's a fantastic rock; you're paying $100 for it so it must be. After all, you get what you pay for.

      Well - except for that guy who bought a bridge from me last week for $100. Boy is he going to be pissed when he finds out who really owns it.

    2. Re:Fools by Isaac+Remuant · · Score: 1

      Exactly. Thinking something is good (or better) just because it's expensive is a common mistake.

      --
      "Science can amuse and fascinate us all, but it is engineering that changes the world. " - Asimov.
    3. Re:Fools by _Sprocket_ · · Score: 1

      However, it seems to be the cornerstone to a lot of marketing campaigns; especially for high-profit markets.

      Anecdotal story time. Back when I was a kid, my Dad owned a store where he sold products that were crafted by him and Mom in the workshop out back. Dad came across a great deal on a particular raw material. He ended up having to buy a lot of it to get the price - but it was a great deal. So he figured he'd put out a special in the store to sell off the inventory. Customers would get a really nice price cut and the store would turn a good profit. The product sat for several weeks with rarely a sale. Dad jacked up the price double and sold out of the special run in a week.

  7. Voluntary? by TheABomb · · Score: 1

    I'd like to know how many of these are voluntary subscriptions. My first year in college, they made us subscribe to the NYT, despite the fact that there were at least five major cities with well-known papers (at least one, PIttsburgh, having two) nearer to the school than New York. Now, this was a small, private school, but if even one large state school did the same, they could easily make up the lion's share of the subscribers (SUNY alone could nearly quadruple the 100K figure).

    --
    MSIE: The world's most standards-complaint web browser.
    1. Re:Voluntary? by Lehk228 · · Score: 1

      did the school require it or was it a particular class? if it was the school that's total bullshit and they should be sued.

      --
      Snowden and Manning are heroes.
    2. Re:Voluntary? by TheABomb · · Score: 1

      It was a specific class, but one that all first-semester freshmen had to take.

      --
      MSIE: The world's most standards-complaint web browser.
  8. 2009-2010: 100% increase. 2011-2011: 10% increase by Khopesh · · Score: 2

    Assuming this is an accurate count of online subscriptions (and not an artificially inflated count since all paper subscriptions are also online subscriptions), the next question is to wonder how many of those are inherited from their e-reader circulation ... As of April 2010, the New York Times had 90,934 e-reader subscriptions (which was about twice the number from the previous year). If they doubled from 2009 to 2010 and then only attracted an extra 10% by 2011, I wouldn't call that much of a success.

    --
    Use my userscript to add story images to Slashdot. There's no going back.
  9. Revenue != Profit by zabby39103 · · Score: 1

    Revenue falling 57.6 percent generally means the end of a business. Profit, (revenue - expenses) falling 57.6 percent is not a big deal in a business which has often been in the black as of late.

    1. Re:Revenue != Profit by Attila+Dimedici · · Score: 1

      Revenue falling 57.6 percent generally means the end of a business. Profit, (revenue - expenses) falling 57.6 percent is not a big deal in a business which has often been in the black as of late.

      Everything I have seen says it is revenue that fell, not profit. According to the news I have seen, the NYT hasn't seen a profit in several years.

      --
      The truth is that all men having power ought to be mistrusted. James Madison
    2. Re:Revenue != Profit by zabby39103 · · Score: 1

      That is except TFA I guess?

      "The Times Co., which includes the flagship New York Times, Boston Globe, International Herald Tribune, 15 other dailies and About.com, said net profit plunged 57.6 percent to $5.4 million on continued print advertising weakness."

      Oh wait you said everything you've READ, right this is slashdot I was being silly...

  10. don't hate me just because I'm batshit crazy! by Anonymous Coward · · Score: 0

    Since NYT put up the paywall, I get all my news from World Net Daily!

  11. Interesting by Anonymous Coward · · Score: 0

    Did a lot of students read it because they had to buy it, or were they just sat around in piles?

    1. Re:Interesting by TheABomb · · Score: 1

      Oh, the @$$holes who wanted to sound smart would read an article or two a day and constantly refer to it, but it's hardly a coincidence they started a recycling program about the same time. Anyone who actually cared about current events would read one of the local papers that covered stuff like, oh, the school we were going to (despite the fact that I'm not nearly as young as I wish I still were, this was also recently enough that every dorm room on campus had an internet connection).

      --
      MSIE: The world's most standards-complaint web browser.
  12. Are they counting free subscriptions? by Logic+Bomb · · Score: 4, Informative

    I've had a nytimes.com login pretty much since they started requiring registration to view stories -- late 90s some time? Right after the paywall was announced, I got an email thanking me for being a long-time account holder and offering me a free year's subscription. I took their offer, of course. How many of those 100,000 subscribers are actually paying?

    1. Re:Are they counting free subscriptions? by Anonymous Coward · · Score: 0

      RTFA:

      The Times Co. said digital subscribers to NYTimes.com had surpassed 100,000, a figure that does not include print subscribers who receive digital access for free but does include readers who took advantage of a promotional offer.

    2. Re:Are they counting free subscriptions? by jfengel · · Score: 1

      Hey! I've also had a login forever and they didn't offer me a free subscription. (Though perhaps it got lost in the spam filter.)

    3. Re:Are they counting free subscriptions? by Anonymous Coward · · Score: 0

      I was offered a free subscription paid for by Lincoln (the car company). They sent me a very flattering email offer of a free subscription. The email offer implied that I had been profiled based on what I read in the past and I must have fit a demographic that Lincoln wanted to target. I see Lincoln adds on almost every article I read now that I have accepted their offer.

    4. Re:Are they counting free subscriptions? by massysett · · Score: 1

      I too got a free pass (either for a year or for the rest of this year, I don't remember.) It was sponsored by some carmaker (Buick?) Between all the free and discounted subscriptions, I doubt very many are paying full price. If you're reading this and was thinking of paying full price, don't. They will always offer some sort of discount, at least.

    5. Re:Are they counting free subscriptions? by Anonymous Coward · · Score: 0

      I received my free 1-year subscription via email -- the catch was I had to click on an ad for Lincoln (the auto company) to activate it.

    6. Re:Are they counting free subscriptions? by Anonymous Coward · · Score: 0

      I got a free one too, courtesy of Lincoln.

  13. Spotty Enforcement by JackSpratts · · Score: 1

    I'm about to hit the wall as an unregistered user, in that a pop-up appeared yesterday counting down the articles I have coming before I'm cut-off, but a registered nic of mine, under which I skim incessantly, has had nary a warning. I'm not sure if the roll out is staged and I'll hit that wall with that account too, but so far it's way over any so-called 20 story limit with no end in sight, so they haven't completely lost me as a reader. Yet.

    - js.

    1. Re:Spotty Enforcement by Serious+Callers+Only · · Score: 2

      If the reminders count down to zero and they start trying to block you reading content, simply remove the dynamic bit of the URL and reload the page, or visit the site from something like google news; the paywall is trivially easy to circumvent at the moment (presumably by design), I'll be interested to see how far they go with this and what happens when they try to lock it down and stop offering huge discounts and deals on subscriptions. The NYT is one of the best papers in the english speaking world (quality of writing/editorial staff, and to a lesser extent in reporting), and if they can't make payments work, no-one can.

      My initial feeling was sadness that they have left the internet, but they do have to make a living or why bother running a news site at all, and advertising brings its own compromises. Along with sites like Facebook there is now a trend for a balkanised internet which is sadly reminiscent of all the walled gardens like eworld that we saw in the 90s.

    2. Re:Spotty Enforcement by rbayer · · Score: 1

      Or even better, just set your browser to only allow session cookies from nytimes.com and block anything longer term. On Chrome, this is done via

      Options -> Under the Hood -> Content Settings -> Manage Exceptions -> Add [*.]nytimes.com and set it as "Session Only"

  14. 100k is pathetic. by blair1q · · Score: 1

    The NY Times used to have the highest newspaper circulation in the world.

    Online is a hundred times more efficient than newsprint.

    That 100K should be closer to 10M, after all they spent on it.

    Printing the news is dead. Paying for the news is dead. Expecting people to consider your news site a one-stop shop or social hub is dead.

    The NY Times should get with the rest of the world and differentiate its brand based on the quality, depth, and breadth of its reporting. Live and die by the by-line and the click-through from the headline aggregator. Because you're not going to find loyalty or exclusivity any more.

    1. Re:100k is pathetic. by Anonymous Coward · · Score: 0

      Get real. The NYT shifts less than 1m units a week. They may have been big many years ago, but today, they're largely irrelevant in the grand scheme of media outlets, and they're facing extinction along with all the other "news" publications.

    2. Re:100k is pathetic. by Lehk228 · · Score: 2

      paying for news may be dead but it shouldn't be

      when news is free the news you will get will be the news that the people who are paying for the news to be assembled want you to see.

      expect the "news" to look a lot like freerepublic and fox news.

      --
      Snowden and Manning are heroes.
    3. Re:100k is pathetic. by blair1q · · Score: 1

      News has always been sponsored. The only news that's "free" comes from NPR, which is weaker than piss after a redneck rodeo, even if it's credible. You weren't paying for the news, you were paying for the delivery.

    4. Re:100k is pathetic. by h4rr4r · · Score: 1

      when news is free the news you will get will be the news that the people who are paying for the news to be assembled want you to see.

      It was always that way. No matter how much you pay, unless it is enough that you are the one deciding what gets printed.

    5. Re:100k is pathetic. by rayvd · · Score: 1

      Um, this has been the case forever. It's just that now the news isn't necessarily how the liberal establishment old-media news wants it to be.

      Choice is good.

  15. Compared to print subscriptions by HangingChad · · Score: 3, Informative

    Their average weekly print circulation is around 877,000. The 100K figure doesn't include free access with the print version or the iPhone/iPad applications. What's not entirely clear is if the 100K includes the Kindle and Nook ereaders. Because they all of a sudden switch to percentages, stating that ereader versions are up 4.5%. They were so clear everywhere else but all of a sudden get ambiguous.

    --
    That's our life, the big wheel of shit. - The Fat Man, Blue Tango Salvage
    1. Re:Compared to print subscriptions by danlip · · Score: 1

      Or 1.2% of the population of NYC. Or 0.03% or the US population. For one of the country's biggest newspapers I would not call that a success.

      I'm surprised print circulation is so small - NYC population is 8.4M, so only about 10% buy the NY Times in any form (and maybe some just use it for their bird cages).

    2. Re:Compared to print subscriptions by Anonymous Coward · · Score: 0

      Or 1.2% of the population of NYC. Or 0.03% or the US population. For one of the country's biggest newspapers I would not call that a success.

      I'm surprised print circulation is so small - NYC population is 8.4M, so only about 10% buy the NY Times in any form (and maybe some just use it for their bird cages).

      8.4 million includes babies and kids. How many kids read the newspaper. Most adults are idiots who just watch sports and sitcoms and don't even read at all. The Wall st journal has the highest circulation in the country and they only have 2 million subscriptions. So 840 k isn't so bad. 10% is the percent of the population who aren't completely retarded.

  16. No need here... by Super+Dave+Osbourne · · Score: 1

    The club I frequent has 3-4 copies of the NYT and other national papers each morning. I read them there for free after done skiing or simply take them home after which I shred and compost. In the end, I pay nothing for the paper and it doesn't fill landfills. Community vs. private is the gist here, some should consider this the basis of 'news' and follow the model right to salvation.

    1. Re:No need here... by Anonymous Coward · · Score: 0

      Good for you. You get to read someone else's work, and you don't get to pay them a cent. In other words, you are relying on other folks to pay for what you read for free and seem to find valuable. And you actually seem proud of your actions.

      News gathering costs money, investigative reporting costs money, world class web sites cost money. We need a free press that can help keep government in check. We won't have that for long if we don't contribute to the cost.

    2. Re:No need here... by ilo.v · · Score: 1

      I read them there for free after done skiing or simply take them home after which I shred and compost

      Hey! So YOU are the shmuck who keeps stealing the newspapers from the gym (when other people still want to read them). Are you also the guy who steals all the toilet paper from the bathroom and takes it home?

  17. Re:So by Anonymous Coward · · Score: 0

    Facebook is free. Every asshole and their mother has a facebook. Let them charge a nominal fee and lets see how long that lasts.

  18. Free subscriptions by mikeq · · Score: 1

    NYT offered me a free one year subscription ( "sponsored by Lincoln") which I accepted. If they hadn't I would either have stopped reading their articles or used one of the workarounds.

  19. Re:So by TheEyes · · Score: 2

    For argument's sake, Facebook has 500 million active users and the NY Times, supposedly the grand-daddy of all (American) newspapers has: 100k? Hahahahahahahahaha.....

    Facebook is free. I'm sure there are more than 100k people going to the free NYT site.

  20. Re:So by D'Sphitz · · Score: 1

    I don't care how many times the Facebook marketing team wants to repeat it, Facebook does not have 500m active users.

  21. Re:cannot an approved predator drone hit gaddafi by DCFusor · · Score: 0

    Ok, I'll bite, though off topic. Sure it could. So could your average sniper (who are all above average).

    That's murder, not killing (there is a difference, mr AC moralist). And once you start down that slippery slope and declare the technique usable, by example, guess who's next in the cross hairs? The politician who authorized it.

    While they don't mind putting us on slippery slopes to our detriment, this is a little close to home for those asshats.

    --
    Why guess when you can know? Measure!
  22. you math made assumptions by Lead+Butthead · · Score: 1

    your math assumed that NYT paywall and web content delivery infrastructure requires no further updates/maintenance/bug fixes, which is flawed in the world of frequent over-the-wire firmware updates (YES Sony, I am talking about YOU and YOUR PS3, BluRay, etc.)

    --
    ELOI, ELOI, LAMA SABACHTHANI!?
    1. Re:you math made assumptions by MoonBuggy · · Score: 1

      Not to mention that saying "Maybe the absurdly high cost was worth it after all." implies they wouldn't have got the same income from the project if it'd only cost them, say, a million. Unless my sarcasm detector is just miscalibrated again...

  23. I wonder if my "subscription" counts... by sgage · · Score: 1

    ... and how many there are.

    You see, shortly before they went to the paid subscription model, I was awarded, for reasons unclear to me, a free subscription for a year. When it runs out, I doubt I shall pay to renew it.

  24. Beans by guspasho · · Score: 1

    How much does a subscription cost? Multiply that by 100,000, and I bet that NYT won't be anywhere near recouping the costs for their $40 million new paywall for decades.

    1. Re:Beans by Anonymous Coward · · Score: 0

      How much does a subscription cost? Multiply that by 100,000, and I bet that NYT won't be anywhere near recouping the costs for their $40 million new paywall for decades.

      Actually...considering that a new subscription costs just shy of $400/yr...it would take just over 1 year.

  25. Did they include by tchdab1 · · Score: 0

    people like me who get the print version delivered and therefor have access to the online subscription free - ?

  26. I worry about the NY Times by Calibax · · Score: 1

    I read the NY Times every day - it's one of my main sources of general news, together with the Washington Post, BBC, and a couple of local newspaper sites.

    We need a vigorous, active press to control the excesses of government and to shine light into dark places. I would be seriously worried for the USA if our quality national newspapers disappeared.

    I'm happy to contribute my $15 a month, and I'd be willing to go higher if they asked. I just wish more people felt the same way.

  27. An excess of subscribers? by gumpish · · Score: 1

    the newspaper has reported an excess of one hundred thousand subscribers so far.

    Wow, they have 100,000 more subscribers than they want?

  28. Of course they discount the print edition by brokeninside · · Score: 1

    If it is the case that print ads are still more profitable than web ads, then subtley encouraging people to get the print edition because it's cheaper increases revenues. Now, whether the the increased costs (printing and distribution of the paper edition) are greater than or less than the increased revenues is another question entirely.

  29. I don't bother. by OFnow · · Score: 1

    If the link says new york or wall street at all I just assume a paywall and never ever click on it. Who needs them?

    1. Re:I don't bother. by m1xram · · Score: 1

      You can read all about The Times at Timeswatch for free.

    2. Re:I don't bother. by gtall · · Score: 1

      Yeah, investigative journalism should be free. I mean why should anyone be paid for spending his/her time tracking down a story. They should do this gratis and give it to you so you can still believe veracious information grows on trees.

  30. http://www.fullmalls.com by xiaojiekuiiu · · Score: 0

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  32. Did you by Anonymous Coward · · Score: 0

    RTFA?

  33. Change you can believe in by FatherOfThree · · Score: 1

    My daughter was forced by her college government professor to subscribe to the NYT. Why not the WSJ also? On the office window of one of the professors is the sticker "Change you can believe in". What am I paying for? I suspect the professor will be choking on that phrase in two election cycles. Bye bye Krugman.

  34. Mod parent up by wisebabo · · Score: 1

    (I don't have any moderation points now, sometimes I get 15 sometimes 5?)

    You know good journalism is expensive, it costs companies to produce it and sometimes it costs journalists (and photo journalists!) their lives :(

    I rely on the NYTimes so heavily for good information and, more importantly ANALYSIS that I actually felt guilty until they put up the paywall. I didn't think they could generate enough revenue just through their ads so I was worried. I'm a subscriber now of course.

    Then again maybe the NYTimes to me is a special case. There are very few other sites I would pay for.

  35. The sliding scale by beeps · · Score: 1

    They've lost more in web-smart credibility than advertising dollars.

  36. The got the timeframe wrong by Ora*DBA · · Score: 1

    An NYT online subscription is worth twenty dollars per *year* to me, not per month. It is the same story as e-book publishers - It simply doesn't cost as much to publish online as in print, so there is no justification for trying to jack up their margins. Until the NYT recognizes that the public is savvy enough to realize this and lower their fees to something reflecting cost-plus-reasonable margin (say, 20% without subsidizing costs from the print operation) I will continue to ignore the paywall.

  37. Why? by Anonymous Coward · · Score: 0

    What's it with USA and suing everyone for everything? You don't have any knowledge of the school, teacher or class involved, you haven't bothered to find out the reasoning behind this... and yet I you think that they should be sued? Really? I could understand the reaction to something completely absurd demands such as "Every student was required to have sex with the teachers" but for something like this... Many schools require you to buy certain materials, such as certain books from certain publishers. How is this different?

  38. It is over by mdsolar · · Score: 1

    They started charging the $15 fee to me today. I used to subscribe to read Krugman and Dowd when they had that thing going but for less money I think. I'll keep going at this rate until it feels like I've paid what they are worth, probably not more than 10 months since a year's subscription to Science costs $150 and that is worth more than the NYT.

  39. does this include "courtesy subscriptions"? by peter303 · · Score: 1

    I got a free 7 month subscription, courtesy of of a luxury car company. I just have to view and extra ad every time I log in.

  40. School is a stupid place for smart people by mdsolar · · Score: 1

    Don't want to sound smart in school for sure.

  41. The Prehistory of the NY Times Paywall by Anonymous Coward · · Score: 0

    In the mid eighties, the New York Times financed a subsidiary company by the name of New York Videotex, later to become known as New York Pulse. The Times created this company as an insurance policy. Foreseeing the inevitable decline of its print news business model, the Times created a company that would make, to outside appearances, an honest effort to harness the existing technology to develop a prototype videotext service for dialup users. If it succeeded, it would have a monopoly. If it failed, and it did, other news organizations would be discouraged from developing their own online services. For New York Videotex to have succeeded, it would have had to develop something like the world wide web, the hypertext transfer protocol, the web browser and the New York Times site as it exists today.

    What did New York Videotex do instead? It attempted to develop an object database based on a programming environment called Omega. Omega was designed to separate “value-oriented” computation from “state-oriented” computation by providing a functional language component called Alpha with a rule-based language for manipulating objects and relations called Omega. Omega was ahead of its time and anticipated software transactional memory.

    But the relation between hypertext as it was understood then, and the new programming environment was never worked out. Nor was the development of something analogous to a web server, which in those days might have been called a videotex server. That project ran in parallel with another system that did deliver some kind of Videotex content.

    The people doing honest work were the editors, who were charged with generating content based on Times articles. They worked in the EDT editor on DEC terminals connected to a VAX minicomputer. The director of systems wanted to replace the existing videotex system with his own radical programming environment. You could never make a mistake with his system, which featured a syntax-directed editor. This seemed like the cutting edge at the time. The syntax-directed editor ran in Borland Turbo Pascal, and was developed by a hacker of enviable ability. Only, it didn’t produce anything beyond a syntax tree. There was no output.

    Both system designs involved a centralized, mainframe or mini computer which affluent users who could afford personal computers would dial into on modems. The distributed design of the world-wide web wasn’t available for the consumers targeted for the service. The hardware wasn’t up to it either.

    The company folded in 1986.