ARM VP To Keynote AMD Developer Conference
MojoKid writes "AMD is hosting its first AMD Fusion Developer Summit (AFDS) this summer, from June 13-16. The conference will focus on OpenCL and upcoming AMD Llano performance capabilities under various related usage models. One interesting twist is that the keynote address will be given by Jem Davies, currently ARM's VP of technology. To date, AMD's efforts to push OpenCL as a programming environment have been limited, particularly compared to the work NV has sunk into CUDA. With its profit margins and sales figures improving, AMD is apparently turning back to address the situation — and ARM's a natural ally. The attraction of OpenCL is that it can potentially be used to improve handheld device performance. AMD's explicit mention of ARM hints that there might be more than meets the eye to this conference as well."
This is the beginning of the end of an archaic architecture. We can finally see fair competition when it comes to silicon..
If it was anything more than a technical decision they would have the head of the company for the announcement, the attendee is a VP of tech which in all likelihood means a partnership or an adoption of some key technology...nothing more
How about spending a few engineering dollars and releasing GOOD well documented drivers? I'm a regular reader of the XBMC forums and anyone that wants to use Linux more or less needs to buy Nvidia hardware.
I'm not in the 'anti-closed binary' camp, I just want the best tool for the job. Nvidia provides great CUDA and VDPAU support and it more or less 'just works'. ATI & Intel decided to jump on the Linux bandwagon by opening up everything and so far it seems like the community really hasn't jumped on it. I paid money for your hardware, why not pay an engineer to write software I can actually use?
When I go car shopping and the sales associate shows me 2 cars. One is completely built, works well enough and has good factory support BUT I'm not allowed to modify it. Or the second one which is actually just in a crate. It comes partially assembled... but don't worry. There is complete documentation for every single loose part and instructions on how to put it together. And the 2 cars cost nearly the same.
I'm going to choose the first car. My time IS worth something and I'd rather have something I can't modify but works great as is (NVidia's drivers) to something that really is useless unless I, or someone else, uses the documentation to do something (ATI). Especially when the hardware costs are nearly the same.
Speaking to EE Times during a discussion of ARM's first quarter financial results CEO Warren East said: "AMD is a successful company selling microprocessors. ARM is in the business of licensing microprocessor designs. It is perfectly natural that we should have been trying to sell microprocessor designs to AMD for about the last ten years. Hitherto we haven't been successful." East also said: "AMD has signaled they are going through a rethink of their strategy, and that must provide a heightened opportunity for ARM. They might use ARM microprocessors in the future and you've got to expect that we would be trying to persuade them of that." http://www.eetimes.com/electronics-news/4215518/ARM-working-on-AMD-to-drop-x86
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And the reason is Intel had the resources to make more of what they were selling than anybody else and other low end players could get better sales by copying them instead doing their own thing. Itanic was competing with Intel's core product and did not have a chance within Intel. Other places got bought out by other companies that didn't see anything past Intel making a lot of money. I've got no idea what IBM are doing with Cell - try to buy something with it and they tell you to get something else.
2012 will be the year of ARM on the desktop.
The target moves. AMD/ATI gave us something better than Nvidia did, but Intel set a new minimum standard.
Everyone who thinks Sandy Bridge is just another slightly faster series of processors, needs to catch up on the news. Something wonderful has happened. If you're a Linux guy and not drooling on the Core ix 2xxxK models, your intell (heh) is outdated.