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Ford Uses Google For a New Type of Smart Car

Posted by Soulskill on from the soon-everything-will-be-google dept.

RedEaredSlider writes "Ford is using Google technology, specifically its Prediction API, to create a new brand of smart cars. The famous American car company announced it's teaming up with Google to use Prediction API in future cars. The API will be able to use historical driving data and turn it into real time predictions, such as where a driver is headed at the time of a departure. From there, an on-board computer might communicate with the driver, and trigger an optimized power-train control strategy. For an electric car, a predicted route of travel could include an area restricted to electric only driving. Thus, a plug-in hybrid would be able to optimize energy and preserve battery by switching to an all electric mode during travel."

51 of 68 comments (clear)

  1. I mean... by errandum · · Score: 1

    So, Aida but worse? http://www.youtube.com/watch?v=huQLyjwskQo

  2. And then... by Anonymous Coward · · Score: 2, Interesting

    Using the data Google gathers online about you and associating it with your car (you know they would be able to), you could figure out what kind of consumer most often frequents certain roads. You could then determine what kinds of physical ads would be most effective in a given location and sell this data. So here it is - targeted advertisements on billboards, brought to you by google and ford.

    1. Re:And then... by poormanjoe · · Score: 1

      They would need Ted Turner as a partner then!

      --
      I want to be retired when I grow up.
    2. Re:And then... by qubezz · · Score: 1

      Some bullet points of the Google Prediction API:

      • -Customer sentiment analysis
      • -Upsell opportunity analysis
      • -Suspicious activity identification...

      I would be unsurprised if it was sponsored by the FBI? (cops with a budget of $4.4 billion), easy one-stop-shopping data collection with a handy web interface, no subpoena needed?

    3. Re:And then... by LifesABeach · · Score: 1

      If Ford had teamed up with Facebook, they could have called the car the, "Smart Ass"; just a thought...

    4. Re:And then... by Betaemacs · · Score: 1

      I wish they would let the market operate. Since we can't stop all of this data collection, can I at least offer to sell them all of my information directly? That way I at least get some value back for my life data.

    5. Re:And then... by inKubus · · Score: 1

      Dude, we know you're working for Facebook now, no sense posting as a Coward.

      --
      Cool! Amazing Toys.
    6. Re:And then... by Reapman · · Score: 1

      Ya your right, Billboards might start showing ad's related to their local areas!! Because I know where I live I only see billboards for foreign country businesses. Oh the humanity of it all!

  3. And collecting data? by stanlyb · · Score: 1

    Are they also selling all the private driving record to Google? With GPS tracking as well, written with the fine print? Maybe they also will provide for free (as a beer) an in car internet (again all the collecting data is not yours...)?

    1. Re:And collecting data? by snspdaarf · · Score: 1

      Why do you think they named it "Sync"?

      --
      Why, without your clothes, you're naked, Miss Dudley!
  4. Future cars by MikeDirnt69 · · Score: 2

    Are boring. Dumb cars are much more fun to drive IMHO.

    --
    Am I eval()? - http://www.monst3r.com.br
    1. Re:Future cars by blair1q · · Score: 1

      The best car will be the one that makes you feel like you're taking the bus, but on your personal schedule and route. I.e., the one that chauffeurs you.

    2. Re:Future cars by Roduku · · Score: 1

      That's what I've been waiting for... a dial-up destination system. Doubt that will ever come about, though. Think of all the revenue lost when they can't stop you for DUI, speeding, improper lane change and the myriad other traffic related offenses. Also could make a driver's license a thing of the past. But, then, how would they keep tabs on people?

    3. Re:Future cars by 427_ci_505 · · Score: 1

      The best car will have an engine with a flat torque curve, high amounts of available torque, a high redline, a manual gearbox, a limited slip diff, rear wheel drive, and only enough computing power to manage the engine and other critical mechanical systems.

    4. Re:Future cars by Cerium · · Score: 1

      Really?

      I'm not one to worry about all the tracking and what-not that's going on (though, admittedly, I probably should). But there are a plethora of ways such a system could track you. I'd even argue that it'd be significantly easier than any existing system we have now. For instance, using the whole automated car as an example:

      The car will need an on-board computer with internet access so it can accurately look up the "quickest" route to your destination. Since it requires internet access, it could/would have some kind of login functionality to prove that you are an authorized driver of the vehicle. Considering that you would have to (a) login and (b) enter the destination, any monitoring center would then know exactly where you* are going and approximately when you will get there.

      Going a step further, they could even have your credentials remotely revoked if the issuing authority needs to stop you for "questioning" or something, forcing the car to either stop dead where it's at or, more likely, route you to a place of their choosing.

      If you ask me, these automated future car theories provide even more opportunity for tracking, in a scary sci-fi/thriller kinda way.

      -----

      * Or anyone who has your credentials. I imagine this would be combated with biometrics or implanted rfid or something, under the flag of "theft prevention."

    5. Re:Future cars by 427_ci_505 · · Score: 1

      Also, get off of my lawn.

    6. Re:Future cars by Noughmad · · Score: 1

      And it will only go uphill, and only in snow.

      --
      PlusFive Slashdot reader for Android. Can post comments.
    7. Re:Future cars by blair1q · · Score: 1

      You like beer, don't you?

      Same deal.

    8. Re:Future cars by SwedishPenguin · · Score: 1

      I wouldn't worry about lost revenue, it would be more than compensated for by a reduction in the number of accidents caused those who drive drunk, speed, and improperly change lanes... Computers should be much better at keeping to the rules and preventing accidents than humans.

  5. Battle of the tech titans, on your dashboard! by phoebus1553 · · Score: 1

    I wonder how MS(Sync) and Google will coexist in the same car. Will Sync go ahead and call AAA for you in an attempt to smear the Google provided route? Will Google go ahead and terminate your Bluetooth connection for you because it thinks you shouldn't be on the phone? Will they both attempt to buy out the ECU for the marketshare of the computer network in the car?

    Could be fun, to watch, not to drive.

    --
    ----- - The beatings will continue until morale improves
    1. Re:Battle of the tech titans, on your dashboard! by ackthpt · · Score: 2

      I wonder how MS(Sync) and Google will coexist in the same car. Will Sync go ahead and call AAA for you in an attempt to smear the Google provided route? Will Google go ahead and terminate your Bluetooth connection for you because it thinks you shouldn't be on the phone? Will they both attempt to buy out the ECU for the marketshare of the computer network in the car?

      Could be fun, to watch, not to drive.

      I'm certain the facebook car already hates it.

      --

      A feeling of having made the same mistake before: Deja Foobar
    2. Re:Battle of the tech titans, on your dashboard! by inKubus · · Score: 1

      Everyone knows it's going to be Apple vs. Everyone soon. I predict a massive dilution in shareholder value coming! They have nothing in their hand and they know it. It's a classic case of luck, and they deserve it to a certain extent. But they are not going to continue getting lucky like iPod+iPhone. I mean, that's like rolling 10 7's in a row.

      --
      Cool! Amazing Toys.
  6. More fragile complexity by sgage · · Score: 1

    Yet another layer of complexity and technology to squeeze out, what, a couple percentage points of "efficiency"? This is Rube Goldberg nonsense.

    1. Re:More fragile complexity by Firehed · · Score: 1

      2% * all cars on the road is still a pretty substancial impact.

      --
      How are sites slashdotted when nobody reads TFAs?
    2. Re:More fragile complexity by sgage · · Score: 1

      2% is pretty much the depletion rate. But my point is really that an immense amount of complicated tech is going into a paltry bit of gain. Anything but recognizing the problem. The problem isn't getting a couple of percentage points better mileage (which I doubt this will do anyway). The problem is too many people, too many cars, and declining oil production.

    3. Re:More fragile complexity by Hultis · · Score: 1

      That could be said about pretty much every single technological improvement. Every little helps - we wouldn't have the technology we have today if we dismissed breakthroughs because they didn't completely revolutionize the industry.

    4. Re:More fragile complexity by sgage · · Score: 1

      It's not a breakthrough. It is another layer of complexity to eke out a bit more mileage. What is the infrastructure required to provide this (non) breakthrough? How robust is it?

      We don't need cars that get 2% more mileage - we need a Plan B. We haven't got one.

    5. Re:More fragile complexity by Jeremi · · Score: 1

      We don't need cars that get 2% more mileage - we need a Plan B. We haven't got one.

      There's always the default Plan B -- stop driving.

      --


      I don't care if it's 90,000 hectares. That lake was not my doing.
    6. Re:More fragile complexity by jheath314 · · Score: 1

      Agreed. A much simpler solution would be a little toggle switch you could hit to drop the car into electric-only mode at your discretion. However, such an obvious solution has the disadvantage of not requiring your car to track you and record voluminous details on your commuting habits, which is the real reason behind this innovation.

      I don't want "smart" tech, I want obedient tech. And if I was was worried about efficiency, I'd put bigger tires on my truck to get the whole cat in one pass.

      --
      Procrastination Man strikes again!
  7. I predict by ackthpt · · Score: 1

    It will take you to the parking lots or navigate you past businesses who have bought search results.

    --

    A feeling of having made the same mistake before: Deja Foobar
    1. Re:I predict by blair1q · · Score: 1

      I predict it will lead you down blind alleys. Again and again.

  8. Fluff piece by Dunbal · · Score: 1

    No specific model or date mentioned. Car makers have been "promising" many interesting new technologies and features for a while now. Why exactly is this bullshit article considered "news for nerds" again?

    --
    Seven puppies were harmed during the making of this post.
    1. Re:Fluff piece by KDR_11k · · Score: 1

      It says "smart car", right?

      --
      Justice is the sheep getting arrested while an impartial judge declares the vote void.
  9. 1984 by MrQuacker · · Score: 2

    How soon until it beams all that data to your insurance company and the FBI?

  10. And while you drive... by hilldog · · Score: 1

    Google will delight you with targeted advertising through your car stereo or gps device based on your historical web searches, driving destinations and other sources. Maybe tell you shopping deals coming up at the next mall you pass.

  11. Ford has come a long way by DigiShaman · · Score: 4, Interesting

    Up until the past five years, the quality of Ford has always sucked. From the chassis, engine, to interior. The quality has been lackluster. But for the most part, Ford has done a 180. Their Focus and Edge series are really nice with good engines. Now that they're teaming up with Google and other technologies firms that already have the experience, I'm very optimistic about that company. Especially after they beat out GM in sales without much government assistance.

    Someone lit a fire under their ass. It's about time! My next car might be Ford. Never in my life have I thought to say that.

    --
    Life is not for the lazy.
  12. That's all fine and dandy by microcentillion · · Score: 2

    as long as they don't track my location data!

    --
    But clearly you have something better to say...
  13. My worst car-automation-related nightmare by idontgno · · Score: 4, Funny

    an unholy marriage between Microsoft Sync and Google Prediction API: Auto Navigation Clippy.

    Clippy: "Hi! I see you're trying to drive to your drug dealer's place again. Would you like me to take over?"

    Driver: "No! Heheh, I don't know why the computer would say that, Mom."

    Mom: <glare>

    --
    Welcome to the Panopticon. Used to be a prison, now it's your home.
    1. Re:My worst car-automation-related nightmare by Lucidus · · Score: 1

      I immediately thought of auto-formatting in Word, which often leaves me swearing at my computer when it algorithmically decides to deviate from something I just explicitly told it to do. In a car, this could be really dangerous.

  14. The date skynet goes online... by tachin1 · · Score: 1

    5 years... 5 years people, once your car finds out it can get free pr0n on the internet, we're all screwed!

    --
    I'm always right, except when i'm not.
    1. Re:The date skynet goes online... by c0lo · · Score: 1

      once your car finds out it can get free pr0n on the internet, we're all screwed!

      The situation you describe leads to an exponential proliferation of free pr0n on the internet.

      --
      Questions raise, answers kill. Raise questions to stay alive.
  15. Something I always wondered about by CrazyJim1 · · Score: 3, Insightful

    You know how you don't shift up going up hills sometimes. A predictive shifter could be made if you had a database of elevation charts.

    --
    God spoke to me.
  16. stop wondering by anyaristow · · Score: 1

    Automatic transmissions can already handle hills. No database required. What would a database-driven predictive shifter do?

    1. Re:stop wondering by Ungrounded+Lightning · · Score: 1

      Automatic transmissions can already handle hills. No database required. What would a database-driven predictive shifter do?

      In a hybrid: Optimize the operation of the engine on trips so:
        - going through mountains you arrive at the highest pass with batteries near minimum charge - ready to recapture the energy of your descent from the mountain to power your trip across the following valley
        - you arrive at the foothills with full charge to enable you to keep your speed going up the mountains, but
        - you don't burn gas pumping up the charge when you're nearing a destination where you can get a grid-powered charge.

      But why "prediction"? (Other than recording your preferred driving style on the route.) Tie it into the navigation computer, which can feed it the planned route and map with elevation data.

      --
      Bantam Dominique roosters crow a four-note song. Once you've heard it as "Happy BIRTHday" you can't NOT hear it that way
  17. Re:Google by Compaqt · · Score: 1

    >such as where a driver is headed at the time of a departure

    Welcome, I am Ford Bob for Car$. Are you trying to go to your drug dealer, today?

    --
    I'm not a lawyer, but I play one on the Internet. Blog
  18. Optimized Driving by Oceanplexian · · Score: 1

    Isn't the point of driving a car that it *isn't* optimized? You see a cool store and stop to check it out, go to get groceries, then maybe go for a spirited drive in the country? It's the essence of the american dream, freedom, mobility, and life on your own terms.

    If you're serious about all this energy saving "use less" mentality, then don't drive a car. The solution isn't to reduce our usage, but to find denser, more efficient, power generation and storage to replaces gasoline.

    1. Re:Optimized Driving by hajus · · Score: 1

      Ever ride shotgun? How much trouble have you had going to a cool store and stop to check it out? You'll be able to do it more with this as there's no strict driver to argue and say no.

    2. Re:Optimized Driving by VortexCortex · · Score: 1

      Isn't the point of driving a car that it *isn't* optimized? You see a cool store and stop to check it out, go to get groceries, then maybe go for a spirited drive in the country? It's the essence of the american dream, freedom, mobility, and life on your own terms.

      I think you fail to recognize that some Americans dream of sitting in their car while it drives them, thus freeing us to get back to our mobile information fixation devices, or other forms of instantaneous gratifications such as the orgasmatron. The cool stores all have websites, grocers deliver (yes, in my neighborhood), much of the "country" I knew in my youth has been paved...

      (Speaking of country, that reminds me: While scanning across several stations I came across a "country music" station -- I don't usually like country music, but I appreciate some forms of it -- the song was something like: "I'm sexier on the Internet", at which point I dubbed both "country music" and radio dead to me.)

  19. Funny, there was a SciFi short story ... by DarkStarZumaBeach · · Score: 1

    ... where a smart car discovered through car network chatter that the best way to optimize its service lifetime was to ... get rid of its aggressive driver owner through a series of false failures - and then find a little old lady for a second owner, who kept it parked in a garage 99% of each week.

    Kudos to readers who can find the story citation and its authors.

    --
    DarkStarZumaBeachSurfinApocalypseWow
  20. Re:Google by davester666 · · Score: 1

    The first day it says "It looks like you are going to work. Would you like to stop by Starbucks first?".

    Day two: "It looks like you are going to work. Would you like to stop by Starbucks first?"

    Day three: off

    --
    Sleep your way to a whiter smile...date a dentist!
  21. So what? by brunes69 · · Score: 1

    Why do people make such a big deal about targetted ads?

    What difference does it make what is on the billboard?