Malaysian Gov't Spends $600,000 On 6 Facebook Pages
gizmodolt writes "The entrenched Malaysian governing party, Barisan Nasional, has spent almost $600,000 on six Facebook pages promoting tourism in the country. This has sparked criticism from opposition parties, decrying the 'ridiculous' reasoning behind this waste of taxpayer funds and garnered widespread recrimination from Malaysians around the globe, who have made their sentiments known, quite publicly, on those very same Facebook pages."
The summary says these are just pages, but they're actually applications and games. Those do cost a lot more to create. It also seems like with his saying "those are just facebook fan pages" he doesn't really understand how much behind the scenes work such things actually need. Yeah, some lovely video of cute cat on YouTube might go viral, but theres a small change of that with something like promoting a country's tourism. Companies also spend lots of money for marketing and those Facebook pages can be highly valuable resources to them. This being slashdot I'm sure I get responses like "if it's good enough people will come", but that just doesn't work with everything and even then you still need to make sure people know about it. There is a lot of work done behind the scenes on such things.
The $600,000 might be a little bit high, but it definitely isn't ridiculous compared to how much it can improve a country's tourism. South East Asian countries are highly dependent on tourism. There are many things I feel my country wastes money on, but this seems like a good deal. It definitely isn't waste, as it brings tourist to country and therefore jobs, money and wealth. My country spends cash on a lot more stupid things than that.
Facebook pages make as much sense as all those stupid Wisconsin state tourism commercials I'm inundated with. The idea behind both is that you spend money to promote tourism which generates money. Not that I'm likely to go to Malaysia due to a Facebook page, but then I dont respond to advertisement in general.
"Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
... "social media" experts are to blame.
At least this expenditure helps the country.
Here in the USA we spend $600,000 on a singe bomb to drop on a singe third world shack. These bombs are specially designed to minimize damage to neighboring third world shacks, but the people injured and the relatives of the dead will likely hate America for the rest of their lives.
I think we should divert 60% of our military expenditures to pointless facebook pages or social programs and paying off the debt.
By the way, facebook pages are a pain in the ass to code for. Not hard, but a gimped pain in the ass.
When my government asks me to 'like' it on facebook, then it's time for the revolution.
My company works mainly on building apps/making campaings on social networks and I can assure you those numbers are not that expensive. It is more that we would have asked for them but within the same digits range.
As usual: the "average Joe" doesn't realize how much things cost to do...
Regards
I sincerely hope that Facebook has a major data breach soon and people's passwords and all data is set free.
What government puts on the web usually works out to 1/3 propaganda (see the wonderful things our fearless leader is doing), 1/3 vanity (stuff that that gets made without asking constituents first, because you know the constituents will just say it's a bad idea), and 1/3 actually useful stuff (putting up FAQ's, exposing data).
[T]ourism has become Malaysia's third largest source of income from foreign exchange and accounted for 7% of Malaysia's economy as of 2005. As of 2009, Malaysia ranks 9th among the top most visited countries in the world, after Germany, although the vast majority of Malaysia's visitors are from neighboring Singapore.
Tourism in Malaysia
Facebook has 600 million users.
How much global exposure will a $600,000 add budget buy in you print, television and other media?
The italian government took 7 years and 55 million euro to create www.italia.it.
I think its pretty cheap actually. If the advertising brings consumers/tourism to there country. What difference does is make? TV ? Radio? Internet? Last time i checked advertising isn't free.
Jack of all trades,master of none
My country has spent 600.000 *euros*
a) On a *single* static website (yes, static, only html + javascript + css)
b) Whose single purpose is basically *defending copyright*.
c) When the unemployment rate has recently surpassed 10%
d) And the site isn't even good looking.
Judge yourselves:
http://www.culturaenpositivo.es/
That's how we roll in Spain. Malaysians are just aficionados.
I mean this is no big deal. The US government spent $18 million on recovery.gov.
Seven puppies were harmed during the making of this post.
but then I dont respond to advertisement in general.
I have heard this before - and very much doubt I would find anything the least surprising about where you live, what you wear, what you eat and drink, the car you drive, or how you stock your medicine cabinet.
Its nothing to do with developing games costing a lot.. its all corruption.. http://www.themalaysianinsider.com/mobile/malaysia/article/ad-agency-says-was-asked-for-bribes-to-win-tourism-contract/
Every country does it.. including the US but you just don't see it easily here.
The US spent $500,000 and all we got were shrimp on treadmills.
Coder's Stone: The programming language quick ref for iPad
What can you expect from a country where the majority in power holds mass events to cut up the genitalia of completely healthy 7-to-12 year old boys (and sometimes girls)?
Harumph. here in Italy, the state-owned site www.italia.it ran up to 45 millions Euros (about 65 mil USD). Sorry, site in italian. trust me.
"If a boss demands loyalty, give him integrity. But if he demands integrity, give him loyalty." (John Boyd, 1927-1997)
If you want to see real contractor rip-offs of the public, you should look at the US, where it has become an art form.
I once was invited to a meeting in which a state agency (state withheld to protect the clueless) discussed the next plans for a system it purchased from a major government contractor with an emergency two million dollar federal grant. The agency wasn't a bad agency, mind you. In fact it was a fairly good one, but used to operating on a shoestring. They had no idea whatsoever what things cost, and suddenly they had two million bucks dumped on them that had to be shoveled out the door faster than the speed of thought. A politically connected federal contractor landed the contract and delivered on time and on budget, but the system wasn't really useful unless it was integrated with the agencies various activities.
So I was asked to come and discuss how this could be done. In truth I think I was invited down so they could pick my brain for for free, because it turned out they didn't have *any* money left over from the two million they'd blown on initial development. Even if I'd offered my services pro bono, they wouldn't have had the money to pay my expenses. After the initial presentation, I asked the disgusted state IT guy next to me how much his department would have charged to build the system they'd just bought for two million. His estimate was sixty thousand. Mine was sixty-five.
I've always thought that the whole situation must have been a set-up. The grant was dumped on an agency that had no idea how to procure technology, and they weren't given enough time to put together a reasonable RFP or to obtain competitive bids. It was a perfect sting. Had the extent of the waste come to public attention, some hapless state manager would have taken the fall. People love to crucify bureaucrats. The politician behind the earmark would point his finger at his political enemies at the state level, and his (I am presuming) contractor cronies would truthfully say they had done everything they had contracted for.
The lesson is that while government is often infuriatingly slow, beware of any project where there's pressure to spend taxpayer money before it disappears. Never spend public money in a hurry. "Shovel-ready" equals "graft-ready".
Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
They just have one guy make all 6 pages, and he gets paid less than a dollar
It is indeed true that you need to spend money to make money but perhaps I should put the value of these figures into a Malaysian perspective:
1 USD is currently 3.03 MYR. The figure is 1.8 Million MYR, in a country where a Big Mac costs 6.95 MYR (2.23 USD). Yay, low cost of living.
A mid-level Malaysian web developer might get paid around 3,000 MYR (990 USD) a month, so 11,880 USD is my estimate for his/her salary, not 30,000 USD as estimated elsewhere. If all that cost went into development (as an over-simplification), this translates to 600 man-months of work. A team of 60 developers for 10 months, or a team of 10 developers for 5 years? Hmm.
I can only speak for myself, but I believe the issue most of their citizens have with this is the apparent 'inefficiency', rather than the actual initiative to investment in tourism.
http://www.freemalaysiatoday.com/2011/06/15/rm1-8-million-for-six-facebook-pages/
Just what the world needs more is government paid flash games and failbook pages...
The page just 404'd on me. looks like someone got their nutz in a vice over this one and pulled the page.