Current Social Games Aren't Fun, Says MUD Co-Creator
Speaking at Gamerlab 2011 in Barcelona, MUD1 developer Richard Bartle had harsh words for the current state of social gaming:
"The big thing about social games that they don't like to tell you, is they're not actually social. Games played on social network sites is what we mean by social games ... These games are categorized more by the platform than that they are social themselves. The way they engage their players is not through interesting gameplay, it's done through extrinsic rewards — basically bribes. ... The difference is, social games rely on the extrinsic rewards so as to be compelling. People keep playing the game because it keeps giving them things — rewards. This has led to gamification. In the hands of designers, this has a great deal of potential, but unfortunately it's not in the hands of designers, it's in the hands of marketers."
It seems like the people making the games these days are focusing less on the actual game play and the "fun factor" and more on achievements and hooks too keep people coming back. It's the easy way out for them, they know a lot of people will keep forging on just to get that next achievement and post about it on their Facebook wall. I know it worked for me when I was younger with Pokemon! Even though the gameplay was incredibly boring and repetitive, I keep trudging through it just so I could get the next Pokemon. The only "social" factor of these games are all of the item requests and such that are posted to friends walls, making them feel like their left out if they're not playing, or even making them feel like they need to play because hey, "Tom needs to plant his seed and needs a hoe". These new social games are just a big scheme to get people to play so they can watch the ads, or spend extra money for in game purchases. Until people stop playing these games it's never going to change, they think we're eating their shit and loving it. I actually think a lot of people do. It's a casual kind of gaming for them, and it seems like the people who play a lot of these games don't get out much, so they stick with it because they're hanging with their buds too I guess.
The interaction even in such basic times created groups of friends on quests to raise their levels and use their imaginations. Games like Farmtown, Farmville, etc., are dull as hell.
Social Game should really be another way to say "lead generation marketing gaming". The goal is to get you to buy more fun stuff, by offering you lots of fun perky stuff to keep you interested. Very little of it requires any effort or quest-solving to attain, and it immediately unlocks the next slightly more expensive fun perky thing that you must have.
When the foot seeks the place of the head, the line is crossed. Know your place. Keep your place. Be a shoe.
I have noticed this, and there are social multiplayer games. The thing is, I am wondering why some of the legacy titles, such as Zelda don't get multiplayer online variants. (A Link to the Past with 4/8/16 Links anyone?)
A Good example of this is Mega Man: 8 bit Death Match.
I completely agree. There's nothing in modern social games that draws me. I used to love MUDs, and especially the more social ones: MUSHes and the like. Playing together and establishing some kind of community inside the game is awesome. Having a community outside the game see your achievements in some lame grind game is not so exciting.
Yet I do think it should be possible to do something much more interesting with social networks and games. For example, nearly my entire RPG group is now on Google+, and with its circles, you could have some online game and play it with that circle, without all your other contacts getting annoying messages about it. That's certainly something we intend to explore.
In the hands of designers, this has a great deal of potential, but unfortunately it's not in the hands of designers, it's in the hands of marketers.
Bartle is probably a little biased, but he is definitely right... about more than just gaming. The marketing department tends to be in control of to much. Marketing has a simple goal: make products more desirable to the target consumer. This is supposed to involve pre-design data, and post-design constructive criticism.
However, many companies let the marketing department control the entire design process. The accountants tend to have their way with the product as well. In the end, the consumers only get choices between poor-quality products with a shiny vernier. I have no data for the following statement, but personal observation is that this process has made a few people dumber as well...
Designers are important, not only because they aim to produce a creative and unique product, but because they find ways to challenge customers in one way or another. Believe it or not, surmounting challenges are what keep us coming back for more.
This reminds me of my favorite social site, you are rewarded points based on what you say.
And I must say that site is not in the hands of designers either.
While I agree with the author and find games like farmville and mafia wars completely unfulfilling, I never found MUDS that enjoyable either. This comes from the fact I'm a visual person. I learn visually, I experience visually... you get the idea. Games like Everquest and World of Warcraft appeased me much more. Story is always important and with MUDS it's absolutely essential to have a good experience.
With WoW or EQ, not only do you have a good storyline but you get to see the combined creative 'juice' for lack of a better word, with the environment, weapons, armor, items, magic... etc. You get to see it through their eyes and often times it's so much more well thought out than something I would.
This circles back to what your definition of fun is. Many people prefer books to movies. The same argument applies. I like movies 100 times more simply because I can SEE what the author meant. Of course... this is subject to the director of the movie not pulling a Transformers or such. (damn you michael bay).
So in the end it all comes to the eye of the beholder and what is fun for that person.
"Tom needs to plant his seed and needs a hoe".
I don't really understand what sewing has to do with prostitution.
"The body may heal, but the mind is not always so resilient." -- Deus Ex: Human Revolution
Gah, meant "sowing." This is what I get for clicking "Submit" before thinking.
"The body may heal, but the mind is not always so resilient." -- Deus Ex: Human Revolution
Pure poppycock. This is nothing more than somebody arguing that their definition of fun is different than yours and you are wrong.
A) He isn't having fun in social games
B) He makes statements like " This has led to gamification. "
C) He also had no fun at the prom. He found it had led to dancification and kissification.
Gently reply
Solitaire games are still among the most widely played games on computers. I can't say they can be classified as "fun." They are particularly good at being a distraction, clearing the mind and passing time. Playing games is often used for those moments when such things are desired.
Some games are even the source of anger and frustration -- is that "fun"? I am quite sure a few people will answer "yes" but for most people, that's actually not the case.
For most people, they seek "reward" after a challenge. Having the reward is fun for people, but to road to getting there is quite often not fun.
So what is "fun"? I like riding my bicycle. Some games are genuinely fun to me... perhaps this weekend I will load up an old computer with Win98 and set up XWing vs Tie Fighter or something similar. THAT was a fun game. But fun for me and fun for others are different things.
My question would rather be, what does planting my seed in some hoe have to do with sowing?
"it's not in the hands of designers, it's in the hands of marketers."
Would you rather make more money? Or a better game.
If your reaction is to ignore the entire sentence except for the word "money" you shouldn't be the guy who takes the decisions about how to manage the money that investors have lent you.
If your reaction is to think that a better game makes more money than a game designed to make more money... Well, it's not going to be me who pops the pretty pink bubble.
WoW? I heard it's pretty "social" (the way he means it) and it's full of micro-rewards that aren't really worth much. Even more "social" games nowdays apparently tend to offer the player virtual extremities bought with real money as "rewards" ... Perhaps the players have changed more than the games on the market.
"I love my job, but I hate talking to people like you" (Freddie Mercury)
You mean like Slashdot's achievement system? Like being modded up and the people who give kneejerk and/or slanderous comments to get modded insightful? Or how about relationships, being a friend of a foe?
Yeah, why do people tolerate this crap? And I'm not saying that your comment is either kneejerk of slanderous. I am saying that Slashdot works on the same scheme and we eat it up just as much here. That's one reason that political articles are so big and hard science articles normally get little play.
So you're, what, 15 now, and reminiscing about the "good old Pokemon days" of a couple of years ago? Seriously, you were born years after historic games like Wolfenstein 3D and even Doom were first released. You were born decades after legends like Duck Hunt, Pong and Spacewar!. What do you really know about games? Clearly not very much.
The interesting question is where they keep getting their money to create such PoS that have been driveling into the gaming industry for the last six years. They can cop out and just copy/paste the latest shinies into their game that keep the mob at bay, but never make anything truly amazing. Even the better game developers have realized how easy it is to just stop putting so much effort in and start producing steaming piles of crap. Even more so when you realize a lot of game developers aren't even pushing forward graphically or computationally anymore. The no brainer, the eye candy, the brute force mechanic that can make your game shinier then others they don't even care to do anymore. ...yet where do they get their money to produce the latest clones that suck balls? I, I'm sure like many others of the newer generation that were raised and bred on the PC (not the console), have many amazing ideas for the next greatest blockbuster yet have no where to actually go with this. From what I've seen the industry is a chicken and an egg problem. They only want accomplished people who have already put out tripple A titles before they even look at you, let alone sneeze on you. I really would like to know how exactly games that have no more then the premise of 'just like that other clone' and 'check these boxes' can get multi-million dollar funding and tank time and again.
Like the opening post states, current social games aren't fun (applies to current MMOs too). Hell, people are starting to realize how terrible WoW crack really is and they're getting sick of it (impart why I believe Guild Wars 2 will do so well). It's just a grind and a regrind, you can't really even have a lot of fun with friends... you can quest (which works for maybe 2-3 people), but if you do content with any sort of breadth you spend half the time frustrated or pissed off at the friends you're supposed to be having fun with.
The kicker is, if someone does get let in with one of those sparklie ideas the industry was founded on it will utterly rape all the competition... WoW, CoD, all the games that are preying on nostalgia now will not hold a snowballs chance in hell to match them. The torrent of clones that will follow it will pail in comparison as they will only grasp an insignificant portion of what makes up that game and the metrics they can pull from it. I personally am waiting for that day with glee when I can jump up and down, clap my hands, and grin like a fricking idiot without being left to feel like one as the hype fades and I realize what a PoS I spent $60 on. I will feel good as I can have fun doing one of the things in life I originally loved doing without lowering my standards or pretending the game is fun when it is clearly not.
I personally want to get into the game industry just so I can have something fun to play in my leisure time once again...
I'm 20 now, and just because those games were out before I was born doesn't mean I know nothing about them. I know I am not the person that this post was directed at, but still, this kind of attitude really irks me.
Wolf3D was the first game I ever played, apart from the masses of starwars games my dad had on the Commadore. Followed by Doom and Quake and Duke Nukem 3D. I then got a snes off my uncle with Duck Hunt on the Snes scope, and other arcade suc games, as well as the original SNES mario games.
Now I am studying computer games, and for all you know, the person you directed your post at could be too. And hey... So what if Pokemon is the good old days for this guy, let him talk about the games he used to enjoy. To be fair, it sounds like you are just bitter because someone younger than you posted a mildly relevant post whilst your youth is slipping further and further away.
Your comment is like saying anyone born in the 90's can't possibly know much about the music of the likes of the Beatles, Hendrix, the Kinks, just because they weren't born whilst the other bands were at their prime. There are archives for a reason! /rant
Are these the kind of games that appeal to a console gamer or someone who's playing Starcraft, or is savvy enough to even know what a MUD is? Absolutely not, and guess what, you're not the target demographic. I know, its crazy, you're a gamer so all games certainly must be made with you in mind right? No.
The demographic of games like Farmville and Bejeweled Blitz (Bejeweled surprisingly moreso) is absolutely dominated by the 30-50 female crowd. Stay at home moms, empty nesters, whichever, but a demographic with tastes unlike anything the "mainstream" market has ever tried to cater to. And you know what? They like to spend their money on pretty ponies and five extra seconds of game time. Seriously. They love it.
Zynga is making 1.8B in revenue, Popcap is selling for 1B+ and these are not accidents, they are just DIFFERENT. Whats fun to you is, and this shouldn't even be a stretch for you to realize, NOT fun to the 30-50 female crowd. You don't have to understand it, they're fully aware that even if it WAS pokemon, you're not going to pay 2 facebook credits for the Snorlax that comes with curse already. But these ladies will and you better get used to it. Supply and demand.
Are the achievements and all these little carrots on sticks superficial money making machines? Absolutely! But they're also filling the psychological needs of an apparently massive demographic that gamers have never even considered. On top of that, they do it in 5-15 minute chunks per DAY, because thats what their audience wants.
I know its weird that the most popular new genre of games right now doesn't make sense to the crowd you think are "gamers" but that doesn't make them any less valid, nor the "fun" that its player base has less valid.
Well prostitutes were often gave their job as "Seamstress", so I think that may be an appropriate slip ...
Puteulanus fenestra mortis
OK, so some designer says that a simple system of semi-addictive task/reward dependencies isn't "fun".
That's self-evidently not true by an objective measure. Lots of people play them, ergo, to many people it IS fun.
I don't think running on a treadmill (or any running, frankly; I *am* posting on slashot...) is "fun" either, but I'd expect that a significant number of runners would disagree with me.
It's more like he's complaining that the task/reward system is so dull and transparent that it is uninteresting. That may be true, I certainly don't find them fun myself. But for a good 6 years I played WoW intensively, which is only marginally more complex in essence (although a great deal more varied). I was having a lot of fun, although in retrospect I have trouble understanding why, even in my own personal context.
Arguing over what's objectively "fun" is like arguing which is "better", orange or blue.
-Styopa
Now that's a bit harsh. Pokemon has been around for 15 years now itself. Initial players who were 15 should be 30 years old now.
I'm not into Pokemon myself, but I can see the appeal - collectable critters and battles with friends of the original Pokemon link devices
If anything, 15 year olds now are a generation too young to be into Pokemon in a big way.
They are not supposed to be fun, they are supposed to make money.
I'm a good cook. I'm a fantastic eater. - Steven Brust
Pokemon 1996, Doom 1992, only 4 years apart.
It was mostly a lot of tintin clients running around attacking mobs below their level and never interacting. Until I discovered a item cloning bug (related to what I believe was a really slow sync on a HDD) on my favorite dikumud, I never had enough time to to do anything except gather gold for the "rent". The infinite diamonds allowed me to just sit around the inn and role-play, which was actually fun if a real person stopped by.
The platform may be social, but the games in practice quite often are not. Players perform an end run on the 'beg other players for X of Y material' mechanic by registering shill accounts to work for themselves, or applying themselves to vast lists of other players that they don't know, who end up merely pressing the occasional button for one another without pursuing contact beyond those mechanical benefits.
I don't know why you guys are complaining. Ads have the electrolytes your body craves.
SJW: Someone who has run out of real oppression, and has to fake it.
There might be fewer than 15 years ago but there are still plenty around - as a quick Google will show - and there must be a new generation discovering them now as they do have quite a few users and I can't believe its 30 and 40 somethings doing the same quests over and over again that they were doing in their teens and 20s back in the 90s.
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I understand completely what Bartle is saying, and I don't just see it in facebook games. A lot of MMOs seem to be going the same direction - emphasize item collection and checkpoints over actually having a fun game. The down side of this is that the MMO and social game space are incredibly full of games like this and it's hard for truly original, independent games to get noticed. The up side is that I've been watching these games drop like flies for the last four years. The psychological tricks and 'next upgrade' hooks that pull in people don't appear to work forever. People gradually build up immunity, and I suspect that immunity builds much faster than is currently believed.
I've been running the MUD Alter Aeon for sixteen years now, and I've seen a lot of people come and go through the game. I have had a lot of players leave and tell me they're going to go play a different game; a couple months later, they're almost always back. The reasons vary; sometimes it's because they finished all the available content, sometimes because the game is just bad, sometimes because it costs too much, or is boring, or there's noone to talk to.
I know a big part of our success is because the social aspect of AA is an actual social aspect, with friends and community instead of my mom harvesting eggs for me. People talk, play, and occasionally even fall in love on AA; I have not yet heard of that happening in farmville. That said, the social aspect only goes so far. Until recently, I felt that AA's actual story content was middle of the road at best; but having actually explored and looked at the garbage other games are putting forward, I now understand why we have a loyal, growing player base while other games die. Not only do we have a lot of awesome content, but our game mechanics and customization allow people to build up truly unusual characters that you can't easily construct on other games. There's also a lot of "emergent" gameplay, where learning the various complexities of the game can really pay off in some situations.
I think to really have an outstanding MMO, you have to have everything - the psychological hooks to give people something to progress toward; actual gameplay that's fun and interesting; game and world interactions that are complex and are fun to learn; and a strong social element for people to really communicate and work together. New MMOs without an established player base that think they can get away with only one are going to be sorely disappointed.
Alter Aeon Multiclass MUD - http://www.alteraeon.com
I was just using Pokemon as an example of a game which I progressed through mindlessly seeking achievements rather than an standard for excellent game play I think all modern games should be judged by. I was born in 1987 so Pong, Asteroids, etc. are well before my time, you're right on that one. According to Wikipedia the Pokemon games came out in 1996, so I was like 9 or 10 at the time, so yes that was the cool game at the time for me.
I would love to see more games in the spirit of the classic arcade games with a modern touch released though. Briquolo (an 3-D Breakout style game for Linux) is a example of what I'm talking about here. What more "social" gaming concepts do we need outside of a high score table anyway?
They're basically exploiting the collector's instinct in people and forcing them sift through hours of bullshit for little bits of success with no actual gameplay involved. Calling them "social" is a joke as the only thing social about them is that they happen to take place on social networks (which are also an affront to what should be considered social by society). A true social game is just good old multiplayer. Give me Goldeneye or Super Smash Bros over farmville or mob wars any day.
But the thing is, even this next wave of "gam-ified" networks that are popping up, networks like foursquare and SCVNGR, really aren't even social either. Again they're driven by this top-down mentallity where the game is designed as a business first and fun-to-play second. Not that there's anything especially wrong with that, if that's what pays the bills, go for it. But they're still not particularly fun. Checking in sucks and needlessly exposes your private information to strangers.
For my senior thesis I just did I actually designed a social networking game that tried to take all the fun aspects of social games but focus them more on the player and not on getting local advertising dollars. I think it'd be fun but it probably wouldn't make much money. Speaking of which, anybody looking to invest in a gaming start-up?
...there was no Duck Hunt for the SNES (Super Scope)
"Our opponent is an alien starship packed with atomic bombs. We have a protractor."
I was recently cured of social games by the micro payment craze. A very nice tower defense game on an unnamed social network was completely hamstrung by the fact that to advance at a decent rate you would be charged about $2.50 for a upgrade gem which might work or might drop your tower level back multiple levels. Also after doing some basic math i found out they had an option to buy a new type of tower for $200. dollars no that's not a typo. Now don't get me wrong it was a great game that i would have purchased for 30- 40 dollars for a full version but to be constantly used as an ATM by devs was unacceptable and encouraged me to drop social gaming all together.
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It seems like a social network has some good infrastructure to run a campaign with a pencil and paper style game - has anyone seen any of these incorporated into their social network of choice? The ability to talk with friends in tandem with the ability to push out posts to any device, be it computer or cellphone, seems like it would be an easy way to both log your session, craft the literary details of your world, and also to keep everyone in the game in sync with where the story/party is in. Does anyone run these, or have you heard of them being used this way? I'd love to have some names dropped if you do!
No, you're seeing the director's interpretation of what the author meant, as constrained by the producers, budget, ratings system, skill of the actors, etc.
Even with the adaptation of comic books to movies (both visual mediums), some authors (eg, Alan Moore) have made comments on how they are effectively two different stories, as how the reader/viewer interacts with the medium is different. (pause the movie, and go check out what happened 5 minutes before to see how it relates to what just happened? Maybe in your own home, but in theatres, it means you have to watch it over and over again.)
If you think that the movie is what the author intended, you're deluding yourself. The only time that *might* be true is when the movie came first, and the book was released second, or at the same time. (and not the 'book based on the movie', written by someone completely different). The only one that comes to mind where the movie and book are near equals was a TV series, not a movie -- Neverwhere, by Neil Gaiman
Build it, and they will come^Hplain.
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It's all about the Benjamins.
I have excellent Karma and I am not afraid to Troll it.
I agree with Bartle about the facebook games. It blows my mind that the most popular SOCIAL NETWORK has games in which the most social interaction that goes on happens by having annoying requests piped though the walls of people who mostly don't give a crap. And I also think they're ultimately boring. I think you can have a successful game with enduring popularity if it's also a social one. A lot of people back in the heyday of MUDs used to chat more than they played. I made a few modifications to Galactic Trader just to make it more social. It's basically a text-mode version of Elite, but that simplification makes it more accessible. And anyone who can get past the lack of eye-candy will probably enjoy the social aspects of cooperative play.
Gamingmuseum.com: Give your 3D accelerator a rest.
I refuse to play any game that requires your friends help to play, like the so called games on Facebook. I do play a couple simple MMORPG's to relax, where I can casually chat with friends and peeps I bump into all over the world while I play.
I can't for the life of me see how games with micropayments even stay online. Must be kids with their parents credit cards?
If we are talking about shooting ducks and then the funny dog goes and fetches them, yes there was, because I had it.
And these days they go by masseuse...
comment first, facts later. http://chem.tufts.edu/AnswersInScience/RelativityofWrong.htm
They're not in it for the love of making games anymore. They're in it for the money.
The reason Farmville and its ilk are crappy games is the same reason that EA makes crappy games. They're made with bad intentions (in the sense of game design) from the start.
Random Thoughts From A Diseased Mind (Not For Dummies)
And I don't really understand what a gardening tool (hoe) has to do with prostitution either. The word you were looking for is "whore". Unless, of course, your IQ is well under 90.
Seven puppies were harmed during the making of this post.
Not according to this you didn't.
I'm not necessarily disagreeing with your original thesis, but claiming to have played a game that doesn't exist doesn't help your argument much.
--Jeremy
Jesus was a liberal
Wish I had mod points for you, kid ;)
My blog. Good stuff (when I remember to update it). Read it.
Slashdot "Achievements" are a tongue-in-cheek joke. They rolled out on April 1, and stuck around because, well, people liked them. And, unlike social games, people are actually communicating and forming relationships on Slashdot. A message board system by it's very nature has to be more social than those games; there is literally nothing else to it.
I'd wager that political articles see so much energy because everyone feels like they are qualified to participate, and there are multiple valid-yet-contradictory opinions. I mean, what is there to say about "Solar Impulse Airplane Makes Public Debut In Paris"? It's solar powered! It's some degree more efficient than the last airplane that attempted this! There are facts about it, and no one really cares to contest them. Very few people are qualified to hold an educated opinion about the solar impulse system, and, what's more, they recognize it.
Please be kidding.
"ho" is a common way of saying whore, hooker or slut. "Hoe" and "ho" are pronounced the same. What he said made perfect sense to everyone else.
And way to get all nasty and judgemental with the IQ statement, when you're the fuck-up in the thread.
Perhaps you missed the history behind some of these things on slashdot.
Achievements were an April Fools joke that got left in place.
Moderation has the utility of allowing filtering. And you can use elements like "friends", "tags", etc for further filtering, increasing/decreasing effective score - and thus what is displayed to you.
Don't like how people moderate? Suggest a better method. Don't like moderation as a concept? Ignore it.
Friend of a foe? er, what? I can't speak for others, but I barely use the "friend" or "foe" features of Slashdot at all.
Political articles get lots of comments and attention largely because there IS room for comment about them. Science articles? By definition, there aren't going to be a lot of people able to provide informed commentary on breaking science news. Would you rather more uninformed comments?
Sid Meier might have the answer. He's bringing a version of Civilization to Facebook. My respect for him is enough to take a look. That will total exactly 1 Facebook game I've ever tried.
Nostalgia isn't what it used to be.
The game exists, even if it isn't compatible with the Super Scope. Your responses are misleading.
IT DOES NOT EXIST ON THE SNES AS THE OP CLAIMED.
Your ability to read and comprehend is pretty telling of your age - just graduate high school, eh?
Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
"I then got a snes off my uncle with Duck Hunt on the Snes scope, and other arcade suc games, as well as the original SNES mario games."
No Duck Hunt on the SNES. It ONLY ever made it on the Famicom/NES.
Mario games were not original on the SNES.
"just because those games were out before I was born doesn't mean I know nothing about them."
Sorry, I *WAS* around during the time of those games (Born in 82,) you DON'T have a fucking clue what you're talking about.
You can't even properly spell 'Commodore.'
Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
why do people tolerate this crap?
Here, because I get news out of it. I gave up on farmville, because I got nothing from it.
That's one reason that political articles are so big and hard science articles normally get little play.
I disagree. Political stories have a lot of nuances and spur a lot of arguments while to science stories (being one of the main reasons I'm on /.) my comments would be something along the lines of "cool," or "huh." I could make such comments, but the reason they would not be modded up is because no one would care to read them.
Reap what ye sow.
Nope. I'm actually a middle aged man who enjoys trolling idiots who argue over stupid-off topic crap on /.
Yeah, I agree with this article because I had so many boring experience playing those games in facebook.
Chill... he made a mistake about duck hunt. He didn't kick your dog.
After being offline for nearly 7 years, there was a massive surge for a real social networking game. So after pulling is back out of the archives, one of the longest running MUD that has ever been around is now back again.
Check it out:
Telnet: thesled.us 4000
I truly hope this was a House Party reference....
At night I drink myself to sleep and pretend I don't care that you're not here with me
I remember playing it when I was younger, but after rooting through my old stuff it turns out that it was on my Commodore. Ah well.
Still, Loved my SNES!