Netflix Deflects Rage Over Price Increase
oxide7 writes "Netflix provoked an unprecedented outpouring of backlash across the Internet as the company unveiled plans to raise prices on its movie-rental services. The company said it would raise the Internet-plus-DVDs-in-the-mail plan from $9.99 per month to $15.98 per month late Tuesday sparking protests and rage across the subscriber base. Netflix brushed off the criticism however. 'We knew there would be some people who would be upset,' company spokesman Steve Swasey said. 'To most people, it's a latte or two,' he added."
Canceled as soon as they sent email with their new pricing scheme. Simply not worth that much money, especially with competition from Amazon and Google in the works.
"Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
I said this somewhere else, but I think is worth mention here.
I'm a netflix subscriber, and I sincerely don't care paying more for their services. What I think motivated the rage, was rolling out a price increase as a "feature". Instead of just saying they will be increasing the prices ("The $10 plan will be now $16, BUT you have the option of going only streaming or only DVDs for half the price"), they went "Hey! Great news, we are splitting the plans so everyone is happy! Your plan will no longer exist and you'll have to pay extra! BTW, Everyone must switch over in September".
If there's one thing you don't want to do you your customers is making them look like idiots, and tell them to pay more with ultimatums. That was sort of 3 strikes on their single blog post.