Facebook Is Most Hated Social Media Company

Hugh Pickens writes "Inc. reports that Facebook, the most visited site on the Internet, is also among the most hated, scoring 64 on a 100-point scale, which puts the company in the bottom five percent of private sector companies and in the same range as airlines and cable companies, 'two perennially low-scoring industries with terrible customer satisfaction,' according to the results of a survey by the American Customer Satisfaction Index. 'Customers have shown that, so far, they have been willing to suffer through a poor user experience in order to enjoy the benefits Facebook provides,' according to the report. 'For companies that provide low levels of customer satisfaction, repeat business is always a challenge unless customers lack adequate choices, as in the case of near monopolies.' Overall, social media is one of the lowest-scoring industries measured by the ACSI — only airlines, newspapers, and subscription television services score lower. However, among social media companies, Wikipedia tops the list with a score of 77."

Comments

Re:Opportunity

[drinkypoo]

Pretty sure Google has answered the door, and is now providing opportunity counseling services to recover from the time it spent with Facebook.

G+ just needs some games

[alen]

they need to get zynga on board to port their games to G+ and that's close to 100 million users easy

Re:G+ just needs some games

[Riceballsan]

I somewhat doubt it, more like a very quick route to match facebooks I hate it but must use it, status.

Re:G+ just needs some games

[AngryDeuce]

Most people on G+ (at least, most people that I come in contact with in my extended circles) assert they came to G+ to get away from the games and BS that's all over Facebook. I have a feeling if G+ tries to emulate Facebook completely in that department they're going to see people leave, whether it's blockable or not.

In my own experience, blocking the games did no good, as people just started posting directly to my wall directly about the games and harassing me to play so they could get the "X number of friends required to get the golden tractor" or whatever stupid bullshit.

Wikipedia?

[PhilHibbs]

I'm surprised to see Wikipedia listed as "social media".

Most hated, or least liked?

[Tomahawk]

How something if phrased is very important.

Given 64/100 for Facebook, and 77/100 for Wikipedia, how, exactly, do you define 'hate' and 'like'?

Facebook gets a lower score, but how does this equate to 'hate'?

Certainly, Facebook is liked a lot less than wikipedia. I don't like facebook (I closed my account there a long long time ago), but I don't 'hate' it.
(I also don't trust it, but that's another issue entirely)

Re:Most hated, or least liked?

[fedos]

Since it scores in the same range as airlines and subscription television, two services that people regularly say they "hate", I think one can easily move to applying the word "hate" to FB.

Re:Most hated, or least liked?

[TheRaven64]

It's probably done in the same sort of skewed survey favoured by market research. I did some a few years ago where I gave feedback on adverts. They were universally bad, so I gave them all poor scores, but they asked us to rate them on a scale of -5 to 5. Most of the people they asked seemed to have difficulty with the concept of negative numbers, so they rated ones they thought were really bad around 1-2, and ones they really liked 4-5. No doubt that when they presented these numbers to their customer they moved them to a 0-10 scale, so people giving a score if 2 were really giving a score of 7.

G+ signal to noise ration will regress to the mean

[brokeninside]

As Google+ gets more popular, the stream will grow more and more inane. But, what's awesome, is G+ doesn't call people in your circles 'friends' so there isn't the emotional baggage associated with not being someone's friend. Moreover, you don't advertise your circles. You could add someone and then drop them and they would only see that you've added them. Moreover, they can add you without you adding them.

Those attributes will go a long way towards keeping my stream of a higher quality than is possible on Facebook.

Re:Diaspora... where are you?

[The O Rly Factor]

Can we stop with the Diaspora nonsense already? It was vaporware pure and simple, and a bunch of really dumb investors got trolled out of a couple hundred thousand dollars. It wasn't even that nice, you needed a fuckton of gem dependencies just to get it to kinda sorta function, and it won't even run on Apache.

It'll come out on the same day that Microsoft finally releases a good version of Microsoft Bob.