Facebook Is Most Hated Social Media Company

Hugh Pickens writes "Inc. reports that Facebook, the most visited site on the Internet, is also among the most hated, scoring 64 on a 100-point scale, which puts the company in the bottom five percent of private sector companies and in the same range as airlines and cable companies, 'two perennially low-scoring industries with terrible customer satisfaction,' according to the results of a survey by the American Customer Satisfaction Index. 'Customers have shown that, so far, they have been willing to suffer through a poor user experience in order to enjoy the benefits Facebook provides,' according to the report. 'For companies that provide low levels of customer satisfaction, repeat business is always a challenge unless customers lack adequate choices, as in the case of near monopolies.' Overall, social media is one of the lowest-scoring industries measured by the ACSI — only airlines, newspapers, and subscription television services score lower. However, among social media companies, Wikipedia tops the list with a score of 77."

Comments

Most hated, or least liked?

[Tomahawk]

How something if phrased is very important.

Given 64/100 for Facebook, and 77/100 for Wikipedia, how, exactly, do you define 'hate' and 'like'?

Facebook gets a lower score, but how does this equate to 'hate'?

Certainly, Facebook is liked a lot less than wikipedia. I don't like facebook (I closed my account there a long long time ago), but I don't 'hate' it.
(I also don't trust it, but that's another issue entirely)