Slashdot Mirror
The Loudness Wars May Be Ending
Hugh Pickens writes "Mike Barthel reports on a technique called brick-wall limiting, where songs are engineered to seem louder by bringing the quiet parts to the same level as the loud parts and pushing the volume level of the entire song to the highest point possible. 'Because of the need to stand out on radio and other platforms, there's a strategic advantage to having a new song sound just a little louder than every other song. As a result, for a period, each new release came out a little louder than the last, and the average level of loudness on CDs crept up (YouTube) to such a degree that albums actually sounded distorted, as if they were being played through broken speakers.' But the loudness wars may be coming to an end. Taking advantage of the trend towards listening to music online — via services like Pandora, Spotify, and Apple's forthcoming iCloud — a proposal by audio engineer Thomas Lund, already adopted as a universal standard (PDF) by the International Telecommunications Union, would institute a volume limit on any songs downloaded from the cloud, effectively removing the strategic advantage of loudness. Lund's proposal would do the same thing for any music you could buy. 'Once a piece of music is ingested into this system, there is no longer any value in trying to make a recording louder just to stand out,' says legendary engineer Bob Ludwig, who has been working with Lund. 'There will be nothing to gain from a musical point of view. Louder will no longer be better!'"
It doesn't matter to me how loud a song sounds; I can always turn the volume down or use something like ReplayGain to lower the overall level. The real issue is the compression of the dynamic range used to achieve louder sounding music. This proposal doesn't address that: a volume limit isn't going to provide an incentive to expand the dynamic range, since producers are just going to make sure every song bumps right up to the new brick wall.
Dynamic range simply isn't important to most producers and consumers of popular music now.
It's the only CD I ever owned where I could hear the engineers turning the mikes down in the middle, because it had just gotten Way Too Loud. :-)
Of course, the problem is that your average consumer has been trained to like garbage.
Have you ever gotten into a rental car and taken a look at the audio settings? Invariably bass and treble are turned way up. And what's the first thing people in stores do when trying out a sound system? They turn the volume way up. If it's loud it's good, even if the speakers are clipping.
And how much dynamic range does your average pop song have anyway? Not much, it's just a wall of noise. And then if you're listening to stuff like hip hop then you're also dealing with low quality samples.
Wasn't there are article here on Slashdot several months ago about some survey about audio? Researchers found that the majority actually preferred the inferior sound of compressed audio?
So there's no incentive to improve audio quality. The problem is when this sort of crap spills over to good music.