Microsoft Betting on Bing for Mobile Search
msmoriarty writes "Bing is a still a money loser for Microsoft, and the calls for the company to sell it off are growing. But according to long-time Microsoft watcher Mary-Jo Foley, dumping Bing is just not going to happen. 'While the world sees Bing as a distant No. 2 search engine, Microsoft brass and bean counters see Bing as a reusable component and asset that will be built into more and more products. Those who think Microsoft will discard Bing or sell it to the highest bidder are dead wrong — that won't happen now or any time soon.'"
Google needs to be broken up.
I don't really understand why owning 27% of the search market is being shown as a failure. It may be below expectations, but it is still considerable. The search results are more decent then ever and at least google felt threatened enough to honeypot it. BTW I still use Google.
What incentive does Microsoft have to ceding search (and search related ads) to Google? It has nearly 30% US marketshare and it's growing (combined with Yahoo, which uses Bing for its backend).
When Bing first launched, Bing scared Google and forced them to start innovating again. Competition is good after all. Even if Bing dies off, I see no advantage, as a consumer, to have Bing disappear. I also see no advantage, for (not as) an investor to cede that entire domain to one of their two biggest competitors. Throw away the entire investment that has signs of paying off in the future, and give a major investor even more money to play with to cut into your market? That's really the best idea?
Having some competition certainly helps spur production and innovation. After all, Windows Vista took so long because they had no serious competition until OS X started seriously stealing the spotlight. Apple gave them a good reason to produce faster, and at a higher quality (Windows 7).
Sad that Google has all the data that maps from keyword searches to clicked links that make Google far better than any search engine that is less used. This is the lifeblood of any search engine. Thinking of which, doesn't that data actually belong to all us who generate it? Maybe the DoJ should get involved and get Google to reveal this data to other search engines before Google becomes an abusing monopoly(if it hasn't already happened, see lawsuits). Bing got panned on here and elsewhere for trying to get a little of this data after getting permission from people who installed the Bing bar.
Also, how is it not monopoly abuse that Google Maps, Finance, etc. etc. get heavy promotion(not even an ad) on Google search engine which leads to smaller players like Yahoo Maps and MapQuest getting killed off? How is this different from IE vs. Netscape? http://searchengineland.com/the-problems-with-googles-house-ads-48325
Monopoly abuse happens to all companies, monopolies eventually suck, atleast Bing is trying.
This space for rent.
http://www.nytimes.com/2011/07/25/business/bing-becomes-a-costly-distraction-for-microsoft-breakingviews.html
I don't know how anyone could possibly suggest anyone would ever dream of wanting to buy Microsoft's failed search engine.
I've tried Bing again and again hoping that it would replace Google for me. I keep wishing that someone, even if it's evil MS, will provide some serious competition in the search market. I'll keep trying Bing every year and probably keep going back to Google. Let's hope they really decide to up the ante and do something completely new and original. It's uncharacteristic of MS, but maybe they'll acquire a start-up that has something new?
I have a theory that the truth is never told during the nine-to-five hours. - Hunter S. Thompson
Search engine - never used.
-- Knowing too much can get you killed, but knowing who knows too much can make you rich.
Microsoft brass and bean counters see Bing as a reusable component and asset that will be built into more and more products. Those who think Microsoft will discard Bing or sell it to the highest bidder are dead wrong â" that won't happen now or any time soon.'"
This is the sort of reasoning that led me to sell all of my Microsoft stock years ago. Glad to see that I made the correct decision. Clearly none of the brass and bean counters have ever pruned a tree.
See quote from my original post, which you responded to:
It even has a reference link.
Oops. Guess math works.
I worked in Bing for a several years as an SDE until leaving recently. The Online Services Division in which Bing resides is losing money at an alarming rate. In the last fiscal year ending June 2011, OSD lost $2.5 billion.
Why is Microsoft in this space? I heard it from Bill Gates himself at a team function last year. If Microsoft does not put up a fight in online search, Google will continue to encroach on Microsoft's cashcows, Windows and Office, with their product offerings. I don't think anyone in Microsoft really is driven to make an honest-to-goodness better search experience; Bing is just Microsoft's 70%-Achieved beachhead in online search just to keep Google honest.
I never use Bing, except that ever since GOOG 411 was decommissioned, I have been "using" BING 411. And I can say it is also about 14% as good as GOOG 411. It is really a shame that GOOG 411 was shutdown because it was really great. BING 411 is a pale, pale imitation that about 70-86% of the time is near useless, it returns wrong results, it doesn't understand what is being asked, the UI is crap, getting into virtual endless loops of user frustration, etc.
I'm sure Oracle would snap it up just to see if they can sue Google for search patent claims.
Google uses hundreds of variables(location, search history, etc. etc.) to determine search ranking. So it's not surprising to see different results for different people.
This space for rent.
My own "damn link" literally says, quote:
[emphasis mine]
And frankly, the only thing that prevents me from using Bing is it's code searching. It really does not handle queries related to code well at all. Everything else seems pretty much even with Google. Unfortunately for Microsoft, I use Google as my default because of that limitation.
Bing just isn't very good compared to Google. I find that Google consistently gives me better search results that more relevant to what I want. For example I have been looking up NFL free agency rumors today, Google gives me current results on new articles, Bing is giving me articles from last years free agency and highlight videos. I find that Bing also puts the advertisements more in the middle of they screen and in my face, while Google's are off to the side.
Just because you are wrong and I called you out on it doesn't mean I am a Troll.
Very well, your handle has been noted and saved in every patent troll lawyer's database. Now they are going to go after your employers dunning money for "patent infringements" caused by rampant employee code searches and the culture that tolerated, promoted and even demanded it. They would not say clearly what code was searched and what exactly was violated, but they repeatedly hammer, "employees admitting in public fora that they engage in code searches trawling the net for code to plagiarize and they faced no fear of censure".
sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
How come every time I mistype something in an IE browser I get to bing.com even though I have added www.bing.com as a blocked site.
There are a lot of phones out there and you picked a windows phone...
About the only advice I would take from you is on what straight jacket to choose. What one did you find hardest to chew through?
Tried your search result, you are wrong.
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
Don't feed the trolls. Just smile and back away.
If anything makes me have no respect for Microsoft's search engine, it's the embarassingly stupid name they've given it.
"Google" is fun. "Bing" is childish. And tying it to a trademarked sound is just brand-development masturbation right in the face of your potential customers.
Quit it.
I totally forgot that it existed. Maybe they should spend some more money on advertising.
I'm not sure... in this case I think he actually made the troll cry.
XML is a known as a key material required to create SMD: Software of Mass Destruction
And now I have a bad 80's tune stuck in my head: "... this is what it sounds like, when tolls cry...."
XML is a known as a key material required to create SMD: Software of Mass Destruction
Time to up the dosage...
XML is a known as a key material required to create SMD: Software of Mass Destruction
I think you're joking, but I do want to be clear here: I'm more nervous if you don't do code searches. After all, that particularly includes the Java API, C++ STL, MSDN, and StackOverflow (when looking for software patterns).
More power to you if you have every API that you use memorized, but there are more important things to memorize.
Also, I hate that I slipped in an "it's" when I meant "its" in the post you replied to.
There is a reason they login as Anonymous Cowards.
Search is part of everything now. The Windows Phone (post Mango) has a Bing button. Search is a very important part of the phone. You use your phone for maps, looking up where to eat, regular searching, phone numbers, identify music, etc...
If they get rid of Bing they have to rely on Google or someone else. This basically would mean Google would be in charge of the Computing world with the #1 Mobile OS and being the only search engine on every other platform. Google would be able to dictate to Microsoft, Apple, etc...
Microsoft cannot afford to let Google be in a position where Microsoft needs to rely on them for a service as important as search.
I continue to use Bing, primarily for IT related searches, to avoid content farms and old outdated articles with inflated SEO rankings.
Yeah the mobile side I think is strangely better than the desktop version. It's hard to put my finger on it, but it just seems to work better.
Somebody else who doesn't understand the concept of sunk cost or long-term planning. Keep trolling, AC.
Those who can, do. Those who can't, sue.
While the world sees Bing as a distant No. 2 search engine
This is Slashdot, where curse words in posts and comments are allowed. So, it's perfectly OK to say "Bing...shit search engine"
"Lame" - Galaxar
Bada Bing! -- bad connotations. I'm sure the Crosby family would agree. They shoulda called it 'Bling' 'cause it's got so much glitter. That's also why it loads so slooooow. It almost seems like you should hafta pay for it and then feel like ya didn't get yer money's worth, ya kno? Ain't prayin', just sayin'.
Long term planning is one thing but according to their last quarterly report, MS only made $32M profit on the E&D division. How long would it take to pay back the initial losses at that rate? Decades at the least. I'm pretty sure Sony and Nintendo will launch another console by then. It doesn't look like the XBox will make break even in terms of hardware alone.
Well, there's spam egg sausage and spam, that's not got much spam in it.
I'd be curious to find out what Microsoft's initial goals were. Surely the bean counters did not expect breaking Google's stronghold on search would take a mere two years? In most tech markets, a ton of competitors show up, duke it out, and one of them eventually emerges as the clear winner and we all go home. Any companies that show up after that have to either sell niche products or EXTEND the market in some way. It looks like MS tends to take an unusual strategy here on many products, not just Bing. Bing faces Google pretty much head on and any bean counting MBA knows that will be a very expensive and long term investment. Investors certainly care more about the heres-and-nows but execs care about reaching goals. If Microsoft is reaching its goals (anybody see their last quarterly?) I imagine they will continue with their old strategy of showing up late and dumping tons of money into experimental projects that compete directly with established market champions. I'm no business analyst, but it looks like MS loves to have its fingers in every little place where software exists, in some small-but-significant corner of the market, for the infrequent moments when it gains dominance and gets some incremental shread of long-term relevancy.
What is the color of the sky in your world where the 360 has been even considered close to a failure? Is there a big Sony or Nintendo logo made out of clouds there?
Nobody cares what the CAPTCHA for your post was.
Hey, you know what would improve market share? Buying Yahoo! Wait......
i mean come on. bing? really? how many years on and that name is still fucking retarded. it never had a fighting chance.
Towards the end of last year I bought a Samsung Fascinate on Verizon. It only had the Bing search widget, no Google search widget, even though it's an Android phone. There were plenty of ways to work around that problem (yes, Bing was a problem for me, no matter what MS do their search engines consistently fail to provide me with relevant results, maybe I'm just difficult) like simply adding google.com as a bookmark in the browser. Couple of extra taps but not impossible.
Around the same time a number of my friends bought the same phone. They had the same complaints about Bing and no Google search widget.
A few months ago, Verizon finally pushed the Android 2.2 update to the Fascinate which included the Google search widget. I now don't know a single person who uses the Bing search widget. Attempting to force people to use your products through deals with various vendors is not the way to build market share.
sell bing? bing is one of the few things these days that make MSFT strong...along with their entertainment business (xbox, etc). they are dragging themselves into the modern age with bing.
My God can beat up your God. Just kidding...don't take offense. I know there's no God.
We've seen this pattern before. Repeatedly. MS greates strength and greatest weakness at the same time is their ability and will to stay beyond losses that would've ruined most smaller companies.
Sometimes, this staying power makes them pull through in the end. Sometimes, it means they just burn even more money.
It's the typical MS way. No, they won't sell Bing. They will hang on to it until it either turns a profit, or is so dead that not even the braindead who fall for 419 scams would buy it anymore. Then they will kill it silently, when the press is looking the other way. They don't like to admit failure.
Assorted stuff I do sometimes: Lemuria.org
Green
And the clouds all seem to look like dead presidents.
Here's the thing: the Xbox is MS' last great hope to expand from the desktop into the living room. Any past costs accrued by the Xbox division are completely irrelevant. The only things that matter are: does MS have an option of not going down that road, and can it pay the costs of establishing the Xbox as the central hub for the living room?
The answers are no, and yes. It's ahead of Nintendo in terms of being an entertainment hub, and Sony completely bungled the current generation. MS has an opportunity to turn a profit in that area - but only if it keeps plugging away. The goal is future profitability and sustainability, not having max revenue for the next quarter.
Those who can, do. Those who can't, sue.
A lot of people might also have a bad impression of Bing since it's forced on them: Verizon routinely shoves Bing down their client's throats. For BlackBerries and wherever else they can regulate it, Bing is the only option for search engines, unless you use the Google App instead of searching through the browser.
It seems they're buying public usage instead of earning it - maybe another reason why they're not profitable yet.
It may be petty of me, but I know I personally dislike Bing for this reason.
No one's mentioned this so far, so I'll provide this hilarious youtube link to an ad that's purportedly for Bing but slyly hypes Google everywhere.:
http://www.youtube.com/watch?v=tYVCk10AzS0
My favourite quote: "So, just google it with Bing. That's 'G-O-O-G-L-E' it with Bing."
404555974007725459910684486621289147856453481154 in hex is "You sank my Battleship?"
[GPG key in journal]
IANAL or economist, but if MS is deliberately losing billions in online search and advertising solely so that they can deprive google of revenue in that industry, isn't that illegal? Dumping or bundling or something like that? I know that it's expected that a new business will lose money for years while trying to establish themselves, but if an already-established company dips into the war chest that they've amassed in one industry in order to stomp into an unrelated industry, that doesn't seem right.
In the past 5 years, MS has used revenue from its Windows and Office monopolies to subsidize over EIGHT BILLION dollars in losses for the "online services" (Bing) division.
Slashdot: come for the pedantry, stay for the condescension.
At one point, MS may have wanted Bing to be a successful division in its own right, but at this point, all they want is to blunt Google's success enough that Chrome and Google Docs won't eat into the Windows/Office cash cows.
Posted from my Android phone. Oh, I can change this? There, that's better...
... and it still sucks at that, though marginally less so than Google.
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Here's the thing: the Xbox is MS' last great hope to expand from the desktop into the living room. Any past costs accrued by the Xbox division are completely irrelevant. The only things that matter are: does MS have an option of not going down that road, and can it pay the costs of establishing the Xbox as the central hub for the living room?
I think that making money is relevant to any business. It can sink costs of trying to establish MS in the living room but if they never make any real money going to the living room, what's the point?
MS has an opportunity to turn a profit in that area - but only if it keeps plugging away. The goal is future profitability and sustainability, not having max revenue for the next quarter.
Um, did you read the part that it may take a decade to break even for the XBox that's if things go as they have been. I don't anticipate that suddenly people will start buying XBox if they don't already have one already. That also doesn't take into account that eventually there will be another generation of consoles at which point MS will have to sink money for another generation. And then repeat.
Well, there's spam egg sausage and spam, that's not got much spam in it.
Xbox has been turning a profit since 2008... more than half of it's life.
Bing maps is useless on my Android phone. It's damn near impossible to tap the icons without the map panning instead.
I want to use Bing maps for one reason. You get Ordnance Survey maps in the UK. Google maps can't compete with the national mapping agency.
The interface makes it a win for Google, at least until Microsoft release the Bing app in the UK.
It's never too late to have a happy childhood.
How much of Bing's market share can be attributed to people who, if asked about what search engine they normally use, would not know how to answer correctly? "Search engine? I don't I just go to the internet."
Rushed out the door a year early, still ended up in last place in worldwide sales.
This is the only point you're actually correct on and that's due to a lot of things that actually have nothing to do with the 360's hardware failure rate. The PS3's hardware failure rate isn't much better. I've personally gone through two of each and that's with moderate play. Between the 360 having no appeal in Japan due to the lack of third-party support from developers they cared about for the longest time and the region-locking scheme they had going on... the PS3 was more attractive to European nations because far fewer things were region locked and in a country where the PAL version of a game might come out after the next apocalypse, this means a lot to them... not to mention the large amount of organizations that bought PS3s for research purpose.
Worst console hardware ever created.
You mean worse than the Wii which is basically just a rebadged Gamecube? Worse than the Jaguar which was a clusterfuck that developers didn't want to be bothered with? Or are you talking about the actual physical qualities of the hardware? Most of their failures were due to poor soldering, not poor quality parts. I hate to tell you, but the hardware in your beloved Wii/PS3 is produced in most of the same factories as the 360's hardware.
Graphically destroyed by the PS3.
Wat? How? I've seen WAY more instances of games chugging on a PS3 or dropping frames than the 360. There isn't a great deal of difference between the Cell and the 360's processor, power wise... you're aware of that, right? You're aware of that scandal with IBM? You actually read that... right? The video cards on either system are also pretty much the same (one is ATI and the other is Nvidia.) The PS3's is clocked 50mhz higher... oh boy! The ONLY advantage the PS3 has over the 360 is the blu-ray drive for larger textures... and go pop in some of your bluray games and check how much they're really taking advantage of it. They CAN'T - the PS3 doesn't have enough memory for textures of that size without some awesome compression schemes going on.
Ended up a distant 2nd place last gen. Will end up last place this gen.
Maybe, but...
Lost some 4 billion dollars on the first Xbox. Lost around the same amount this gen.
You're so wrong it hurts. They started making a profit on the 360 way back in 2006. They've made about $8bil in gross revenue from it so far. That doesn't even count the amount of money they get from any Microsoft Game Studios published game. The Wii has made a larger profit because there was no real R&D involved in actually speccing out the system. The only R&D involved was in the motion control system which cost a great deal less than fully developing a new system entirely. This new Nintendo console coming out will probably show some huge losses at the beginning of its lifespan too - it looks like they're dumping a LOT of money into it. The first Xbox was a loss because it was very unwisely released while the PS2 was at its peak. There was absolutely no incentive for any third party developer to develop for them... until they got their killer app (Halo) anyway. They made it a point to beat Sony and Nintendo to the gate in the current generation and it's paid off tremendously for them.
Only in some fantasy world can anyone say the 360 has failed. It was EXTREMELY profitable and was the basis for several very lucrative franchises and will be the basis for others to come without a doubt.
And I'm not a Microsoft fanboy - I own all three current gen consoles and I own all three previous gen consoles as well. I find myself preferring certain games on the 360 and others on the PS3 (generally games that require disc swapping.) The Wii also has its own appeal and serves as a much better 'party' platform. Has some great games in its own right too. All three consoles were successes for all three companies. Sony had to work a hell of lot harder to get there, but once developers started figuring out how to work with the convoluted system they were given (with very little in the way of documentation initially, no less) good things started coming out of it. No one failed this generation. Sorry.
Nobody cares what the CAPTCHA for your post was.