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How Apple Is Beating Nintendo At Its Own Game

Zothecula writes "In an industry obsessed with polygon counts and frame rates, Nintendo's Wii console and DS handheld were the proverbial knives at a gunfight. They were grossly underpowered compared to the competition, meaning Nintendo could sell them at a profit from day one. Their innovative control methods ensured they still sold like hotcakes. An animated GIF of Nintendo's Shigeru Miyamoto and Satoru Iwata holding a DS that printed money became the go to picture to run alongside quarterly announcements of Nintendo's gargantuan profits. If a disheveled man emerged from a time-traveling DeLorean with tales of a near-future Nintendo struggling to sell its latest handheld, I'd have been more surprised about the Nintendo thing. So what on earth happened?"

15 of 425 comments (clear)

  1. General Purpose Device... by wsxyz · · Score: 5, Insightful

    Because iPhones & iPod Touches can do a lot more than just play games?

    1. Re:General Purpose Device... by bonch · · Score: 5, Insightful

      Could it also be because people can buy about 20 iPhone games for the price of one 3DS game?

    2. Re:General Purpose Device... by beelsebob · · Score: 4, Funny
    3. Re:General Purpose Device... by tepples · · Score: 4, Interesting

      DS has games, a web browser, a camera(newer ones), etc. Just doesn't have a phone.

      Or indie games. It costs $350 per year to develop for the iPhone: $1000 for a MacBook, $250 or thereabouts for an iPod touch, and $500 for a 5-year iOS developer certificate. It costs a lot more than that to develop for any Nintendo platform.

  2. Misnomer by Lysander7 · · Score: 5, Insightful

    The title should read "Apple is Beating Nintendo at a Completely Different Game".

    Honestly, it's not even comparable. People want iPhones because it consolidates multiple devices into one, eliminating the desire to carry a GameBoy around, and games from the app store hold an entirely different niche in the market than handheld console games. While yes, that niche is dominating the video game market, I don't think it's safe to call them "video games" as well.

    But of course, naming the title this is a way to get more hits, so I really shouldn't be surprised.

    1. Re:Misnomer by bonch · · Score: 4, Insightful

      You come off like an angry Nintendo fan. Nintendo has publicly stated that Apple is their biggest competitor, so they know all too well the threat of mobile gaming. You even refuse to classify app store games as video games, which is bizarre. A system that sells and plays games is a gaming system--if Apple is hurting Nintendo's sales, what other game could it possibly be beating Nintendo at?

  3. Image matters by Brannoncyll · · Score: 5, Insightful

    We should not forget that people tend to associate handheld gaming consoles with nerds and children, whereas mobile phones are *cool*. Every day I see high powered businessmen suited up for a day at work playing Angry Birds on the subway, but I have never seen an adult using a Nintendo.

  4. Apple isn't doing jack here. by Jartan · · Score: 5, Insightful

    I love how everyone acts like this really has something to do with Apple. The reality is it would of happened no matter what. Nobody wants to carry an extra device.

    The moment selling graphically powerful phones became normal was the moment handhelds were doomed. Apple brought this about earlier perhaps but Moore's law said it was going to happen no matter what.

    1. Re:Apple isn't doing jack here. by TheRaven64 · · Score: 4, Interesting

      It's not even new. My last phone, from around 2004, had a 3D version of snakes on it. For the last 5 or so years, any time I've been waiting for a bus, I've seen people pull out their phones and play games on them. People have been buying games to play on their phones for almost years, and many of these people would never consider buying a games console of any kind. Nokia tried to tap into this - established - market with the N-Gage in 2003.

      The difference with the iPhone is purely one of timing. Phones with a Cortex A8 CPU generally also have a relatively competent GPU on die. This means that they suddenly can run graphically intensive games, which makes them competition for dedicated devices. A modern handheld games device will have the same Cortex A8 or A9 CPU and the same PowerVR, ARM, or nVidia GPU as a modern mobile phone. The only thing that differentiates them is the input devices. There used to be clip-on control panels for adding things like d-pads to Nokia phones, and I'd be surprised if the same didn't exist for the iPhone and friends.

      --
      I am TheRaven on Soylent News
  5. Re:What's better consumer value? by custerfluck · · Score: 4, Informative

    Netflix is on the 3DS...

  6. Asymptotically approaching incoherency by mbone · · Score: 4, Insightful

    So, Nintendo brought a knife to a gunfight (bad) except that they could sell these knives for a profit (good) because they were underpowered (underpowered knives ?), so they could print money (good), except that if a disheveled man emerged from a time machine (say what ?) he would be surprised that they weren't selling after all, or something. And then

    A wild STEVE JOBS appears! STEVE JOBS uses DESTROY VALUE. It's super effective!

    And they say you don't need editors on the Internet.

  7. Re:Region Locking by hedwards · · Score: 4, Insightful

    For some gaming niches the games never make it to the US. Also individuals that are looking for gaming in foreign languages are going to have a tougher time playing games if they have to buy a second unit to play those games.

    And, if it really only applied to the GP, then they wouldn't be doing it. They're doing it because it applies to a lot of people.

  8. Here's what happened by YojimboJango · · Score: 4, Insightful

    I remember reading (cant find source) that some of the big wigs at Nintendo told their stock holders that the hardware was done, but they wanted to hold off the release of the 3DS till they had an impressive line up of launch titles. Stockholders wanted a quick pay day from the successor to the system that printed money, and forced it out early.

    The system then launched with no games. And gamers, well as much as we like cool new hardware, we actually seem to like games more. No games? No sale. Sorry, that's just how it works. Now the 3DS isn't selling well and there's this sentiment that it won't sell well in the future and everyone (stockholders) is all up in a panic. Actual gamers? Well when that must play game comes out around Christmas then I'll jump, till then... why?

    I'm not convinced that iPhones are killing the dedicated hand held market. Maybe diluting it a bit, but nothing like the scare tactics that we're seeing. You're not going to find a game with depth on your iDevice or android that you will with a 3DS or a Vita. If only for the reason that even last gen portable games often went over a gig in size (UMD discs could hold 1.9 gig on them). Your iPhone would be able to realistically hold about 5 games of psp quality before you'd have to delete the old ones to make room for the new. When you start looking at the vita, you're looking at 6 to 8 gig per game. You'd fit one? Maybe two games on your phone?

    This is all over inflated.

  9. After losing the carts and the cost of each game.. by boethius · · Score: 4, Interesting

    .... the Nintendo DS became a non-starter for me. My middle "hyper-active" child destroyed 2 Nintendo DSes then after a Craigslist buy of a used DS went badly - the screen was broken - I had had enough of the overhead of the DS. I would find the cartridges all over the house and each new game was typically $35-$45 a pop (yes I know there are used games that can be had much more cheaply and there's also the flash drive attachment) but the fact was my kids were always losing the carts and/or simply breaking the DS much too easily.

    I was almost ready to get a new DS for my eldest child at Costco when I scanned over to the iPod Touch for another $30 or so and it occurred to me it was ultimately way, way cheaper to own the iPod and just use the free app store games - and the occasional $0.99 game as a "treat." I practically started a trend with my friends and relatives as suddenly all their kids had iPod touches after that.

    Now roughly 3 years later the Touch is still around - unbroken! - and we never lose games, pay only a buck here or there when we want a bit nicer game, and those paid games are stored in iTunes so we never lose them regardless. The iPod Touch just seems a whole lot sturdier too, if only because it doesn't have a swiveling base. Overall, for a family when you want your kids to have a road trip gadget, the iPod Touch is a way saner and ultimately less expensive choice - not to mention your kids can also have videos and music on the same device, which is also a huge win for those long road trips.

  10. Re:After losing the carts and the cost of each gam by Vyse+of+Arcadia · · Score: 4, Funny

    Not to be "that guy," but it's time to be that guy. How do you justify buying your kids replacements for stuff they don't take care of?