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How Apple Is Beating Nintendo At Its Own Game

Zothecula writes "In an industry obsessed with polygon counts and frame rates, Nintendo's Wii console and DS handheld were the proverbial knives at a gunfight. They were grossly underpowered compared to the competition, meaning Nintendo could sell them at a profit from day one. Their innovative control methods ensured they still sold like hotcakes. An animated GIF of Nintendo's Shigeru Miyamoto and Satoru Iwata holding a DS that printed money became the go to picture to run alongside quarterly announcements of Nintendo's gargantuan profits. If a disheveled man emerged from a time-traveling DeLorean with tales of a near-future Nintendo struggling to sell its latest handheld, I'd have been more surprised about the Nintendo thing. So what on earth happened?"

47 of 425 comments (clear)

  1. General Purpose Device... by wsxyz · · Score: 5, Insightful

    Because iPhones & iPod Touches can do a lot more than just play games?

    1. Re:General Purpose Device... by bhcompy · · Score: 3, Interesting

      Always thought Nintendo kick Apple's ass if they just added GSM to the DS and given it a bluetooth headset with a dialer. DS has games, a web browser, a camera(newer ones), etc. Just doesn't have a phone. They could have done exactly what Sony is doing with the Xperia Play and sold it subsidized. Too late now, though.

    2. Re:General Purpose Device... by bonch · · Score: 5, Insightful

      Could it also be because people can buy about 20 iPhone games for the price of one 3DS game?

    3. Re:General Purpose Device... by hedwards · · Score: 2

      The iPhones are not suitable gaming devices for anything other than casual gaming and possibly more hardcore card games. They just don't have the controls necessary to allow much in the way of gaming.

      The reason why Apple is moving so many more units is that people need phones, even if not smartphones and with AT&T not offering a discount for people that buy their own, the phones are a lot cheaper than buying a Ds on top of a phone.

      At the end of the day, it's mostly folks that are playing casual games that aren't worth the price that you'd have to pay if you bought the games for Ds.

    4. Re:General Purpose Device... by beelsebob · · Score: 4, Funny
    5. Re:General Purpose Device... by DanTheStone · · Score: 2

      PC gaming was, and still is, more popular than living room console gaming. The only way it's not is if you ignore casual games.

    6. Re:General Purpose Device... by cayenne8 · · Score: 2

      they're looking to unify their portable devices...look at the market for standalone MP3 players in general. The only people I even know that still carry one are the ones still rolling with dumbphones. Otherwise, they use their phone as an MP3 player nowadays.

      I dunno...I have several dedicated mp3 players. For one thing...I don't use the phone all day for music, I don't want the battery to run out in case I need to talk or txt or check email on it. I do use it at times for Pandora at work when I'm up for some 'radio' like experience.

      But aside from that, I have the new iPod nano...for working out at the gym. I don't want the heavy bulky phone there in my pocket...the nano clips on to my shirt and is largely out of the way but providing both mp3's or radio if I want.

      Also, the phone has more limited memory and can't carry my large library of music...only a small subsection. I play my 'brick' iPod classis in my car or I grab it to go when I travel so I can listen to any song I have whenever I think of it....also with many podcasts...videos...etc. The phone can't carry everything I like to bring with me.

      Heck...now I'm starting to carry a tablet with me more and more....I rooted a nook recently and have really been enjoying that.

      So, sure..we are trying to downgrade carrying SO much..but it isn't going away totally....a phone can do many things, but it can't do them all well. The screen is small, it has a lack of memory, and you often need to keep it with enough power for its primary use.....telephone.

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    7. Re:General Purpose Device... by petermgreen · · Score: 2

      Always thought Nintendo kick Apple's ass if they just added GSM to the DS and given it a bluetooth headset with a dialer. DS has games, a web browser, a camera(newer ones), etc. Just doesn't have a phone.

      One big problem is that afaict the DS is designed like an old fashioned game console with the games accessing the hardware directly. Also I don't think the DS has any form of multitasking. So I think the only way to build a usable DSi based smartphone would be to have a seperate processor (on top of the two processors the DS has already) for the smartphone functionality and somehow build an emulated wifi chip that passed packets from the DS hardware to the smatphone hardware.

      --
      note: i'm known as plugwash most places but i screwd up registering that here somehow in the past and now can't register
    8. Re:General Purpose Device... by tepples · · Score: 4, Interesting

      DS has games, a web browser, a camera(newer ones), etc. Just doesn't have a phone.

      Or indie games. It costs $350 per year to develop for the iPhone: $1000 for a MacBook, $250 or thereabouts for an iPod touch, and $500 for a 5-year iOS developer certificate. It costs a lot more than that to develop for any Nintendo platform.

    9. Re:General Purpose Device... by rolfwind · · Score: 2

      Dude, the DS web browser is pathetic. Maybe because the whole system has 4MB ram... still, it's not usable for the greater population in any meaningful sense.

    10. Re:General Purpose Device... by LWATCDR · · Score: 2

      Not really a bit problem. Odds are good that the wifi chip in the DS uses SPI as the interface. You could add a small arm just to handle the phone side of things and have it emulate wifi adaptor.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    11. Re:General Purpose Device... by sortius_nod · · Score: 2

      That's completely ignoring the way smartphones are headed. Everything is moving to SOC to keep costs downl having 3 chips just so you can play DS games would add way too much to the price. Nintendo would have to completely redesign the DS architecture to make this viable.

  2. Region Locking by Psx29 · · Score: 3, Interesting

    This is the reason I will never buy a 3DS (until it is cracked, then..maybe) Every previous nintendo handheld was not region locked, I could safely travel anywhere in the world, purchase a game locally and not have to worry about it not working on my DS/GBA/GB. Now suddenly, Nintendo has decided to region lock 3DS games so if I go overseas I can't buy games for my console.

    1. Re:Region Locking by hedwards · · Score: 4, Insightful

      For some gaming niches the games never make it to the US. Also individuals that are looking for gaming in foreign languages are going to have a tougher time playing games if they have to buy a second unit to play those games.

      And, if it really only applied to the GP, then they wouldn't be doing it. They're doing it because it applies to a lot of people.

    2. Re:Region Locking by TheRaven64 · · Score: 2

      Most people who go overseas do it for pleasure travel. Who the hell wants to buy video games when they are on vacation?

      Very few. On the other hand, most people who fly somewhere discover on the way out that the flight is really boring and the in-flight entertainment is awful. They may well want to buy a game to play on the flight back. If they're driving a long distance, then something to keep the children in the back of the car entertained can be useful too.

      --
      I am TheRaven on Soylent News
    3. Re:Region Locking by ChinggisK · · Score: 2

      This is clearly a case of something that doesn't have any effect on 99.9% of people, but is very inconvenient for the .1% of people that are impacted by it.

  3. Misnomer by Lysander7 · · Score: 5, Insightful

    The title should read "Apple is Beating Nintendo at a Completely Different Game".

    Honestly, it's not even comparable. People want iPhones because it consolidates multiple devices into one, eliminating the desire to carry a GameBoy around, and games from the app store hold an entirely different niche in the market than handheld console games. While yes, that niche is dominating the video game market, I don't think it's safe to call them "video games" as well.

    But of course, naming the title this is a way to get more hits, so I really shouldn't be surprised.

    1. Re:Misnomer by Lysander7 · · Score: 2

      To use the article's lingo, bringing Angry Birds to an E3 convention is akin to bringing a salmon to a knife fight.

    2. Re:Misnomer by bonch · · Score: 4, Insightful

      You come off like an angry Nintendo fan. Nintendo has publicly stated that Apple is their biggest competitor, so they know all too well the threat of mobile gaming. You even refuse to classify app store games as video games, which is bizarre. A system that sells and plays games is a gaming system--if Apple is hurting Nintendo's sales, what other game could it possibly be beating Nintendo at?

    3. Re:Misnomer by TheRaven64 · · Score: 2

      I'd have thought the middle ground between YouTube and blockbuster movies was TV. And, for the most part, yes I would prefer a season of a TV show that cost $20M to produce than a movie that cost $200M to produce, or a YouTube video that cost $20 to produce.

      --
      I am TheRaven on Soylent News
    4. Re:Misnomer by dyingtolive · · Score: 2

      Console/computer games are to app store games as the Sistine Chapel is to a Thomas Kincade painting, regardless of what even Nintendo may say. To suggest that an iPhone is a gaming system would also mean we also have to consider my old Nokia 3210 a gaming system because it had games on it too.

      Honestly, what I think is going on is there's just more people coming to the 'gaming market', which dillutes the overall numbers of those who purchase dedicated video game systems. Also, the new 3DS has shit battery life, costs more than I'm willing to pay, and comes out only a few years after the DSi did, and I haven't gotten through my DS games yet anyway.

      I gotta agree with Lysander7 here. The first thing I thought when I read the title was, "Holy shit, Apple put out a gaming system?" But no, they haven't. Wake me up whenever the Android/iPhone can play Doom with controls that don't make me want to stab myself or a developer puts out games with the length and plot complexity of Chrono Trigger. Until then, well, iPhone's a great system for casual gamers. Then again, so is Facebook.

      --
      Support the EFF and Creative Commons. The war is coming, and they're supporting you...
  4. What's better consumer value? by halivar · · Score: 2

    A Nintendo 3DS that sells for a couple hundred, but costs $20-$30 for cheap little games?
    Or the iPad2, costs $500-$600, but costs $1-$5 for cheap little games. Oh, and you can watch Netflix on it.

    1. Re:What's better consumer value? by custerfluck · · Score: 4, Informative

      Netflix is on the 3DS...

    2. Re:What's better consumer value? by jedidiah · · Score: 3, Insightful

      Calling Angry Birds innovative just makes you look stupid.

      It's a fresh approach to an old idea. I am not sure I would exactly call it "innovative".

      It's a good example how some nice design can help effectively recycle an ancient idea. Not quite "innovative".

      It is what it's: a dressed up 2600 game. That's not necessarily a bad thing. Some people just aren't going to pretend that Angry Birds is something that it is not.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    3. Re:What's better consumer value? by mosb1000 · · Score: 2

      You could say the same thing about tetras or pack-man, but some people spent hundreds of dollars playing them in arcades. Just because it's a different kind of game doesn't mean it is worth less, and just because it is cheap doesn't mean it isn't a good value. Some games you play for 5 minutes but you come back to again and again. Other games you sit down and play through all at once. Those ones cost more because fewer people have the time to play them, not because they are worth more.

  5. Image matters by Brannoncyll · · Score: 5, Insightful

    We should not forget that people tend to associate handheld gaming consoles with nerds and children, whereas mobile phones are *cool*. Every day I see high powered businessmen suited up for a day at work playing Angry Birds on the subway, but I have never seen an adult using a Nintendo.

  6. Apple isn't doing jack here. by Jartan · · Score: 5, Insightful

    I love how everyone acts like this really has something to do with Apple. The reality is it would of happened no matter what. Nobody wants to carry an extra device.

    The moment selling graphically powerful phones became normal was the moment handhelds were doomed. Apple brought this about earlier perhaps but Moore's law said it was going to happen no matter what.

    1. Re:Apple isn't doing jack here. by TheRaven64 · · Score: 4, Interesting

      It's not even new. My last phone, from around 2004, had a 3D version of snakes on it. For the last 5 or so years, any time I've been waiting for a bus, I've seen people pull out their phones and play games on them. People have been buying games to play on their phones for almost years, and many of these people would never consider buying a games console of any kind. Nokia tried to tap into this - established - market with the N-Gage in 2003.

      The difference with the iPhone is purely one of timing. Phones with a Cortex A8 CPU generally also have a relatively competent GPU on die. This means that they suddenly can run graphically intensive games, which makes them competition for dedicated devices. A modern handheld games device will have the same Cortex A8 or A9 CPU and the same PowerVR, ARM, or nVidia GPU as a modern mobile phone. The only thing that differentiates them is the input devices. There used to be clip-on control panels for adding things like d-pads to Nokia phones, and I'd be surprised if the same didn't exist for the iPhone and friends.

      --
      I am TheRaven on Soylent News
    2. Re:Apple isn't doing jack here. by UnknowingFool · · Score: 2
      Well three thing that have changed.
      1. The distribution system. Console games have traditionally required physical media. That normal is costlier and take a little longer to distribute and restricted by the number of physical copies. The iPhone games as well as Android games are limited only the download speed of the network. For consumers who want games now, that is a difference.
      2. Development model. Android and iPhone games allow for independent and companies to develop games and distribute them whereas the licensing and media of the 3DS means development was limited to developed who could afford a large initial investment.
      3. Type of game. The smaller capacity of an iPhone means you can't develop epic 4GB games if you want to sell them. iPhone and Android games are smaller and cheaper in nature.
      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    3. Re:Apple isn't doing jack here. by ubergeek65536 · · Score: 2, Funny

      Nobody wants to carry an extra device.

      That's why I won't carry a phone.

    4. Re:Apple isn't doing jack here. by mgblst · · Score: 2

      I love how everyone acts like this really has something to do with Apple.

      You are right, and it has nothing to do with Nintendo as well. If there was another company making the 3ds, then it would be that company. The other thing, what a stupid point to make, you add nothing to the conversation.

  7. 3DS is doing fine by Anonymous Coward · · Score: 3, Insightful

    The sales figures for the 3DS were respectable, and the price drop will continue those sales.

    Electronics (and everything, it seems) have taken on the blockbuster movie vibe -- if it doesn't hit BIG IMMEDIATELY then it's a total flop.

  8. Asymptotically approaching incoherency by mbone · · Score: 4, Insightful

    So, Nintendo brought a knife to a gunfight (bad) except that they could sell these knives for a profit (good) because they were underpowered (underpowered knives ?), so they could print money (good), except that if a disheveled man emerged from a time machine (say what ?) he would be surprised that they weren't selling after all, or something. And then

    A wild STEVE JOBS appears! STEVE JOBS uses DESTROY VALUE. It's super effective!

    And they say you don't need editors on the Internet.

  9. Re:3DS == Virtual Boy by HuntingHades · · Score: 2

    I'm actually interested in the 3DS, and the reason I haven't bought one isn't because of the 3D being a "gimmick" - its simply that there aren't any "must own" titles out for it. This is really the same problem the Wii had as well, and it looks like the WiiU might have next year. There launch lineups for the last few systems have been fairly weak. In the old days, every Nintendo system launched with a brand new Mario title to show off what the system could do, and a lot of other Nintendo properties were available shortly after launch as well. What Nintendo really needs to do for all of their new systems is make sure one of their main properties has a title out at launch, like a new Mario, Zelda or Metroid, or for the handhelds, there should probably be a Pokemon game at launch.

  10. Re:3DS == Virtual Boy by Skarecrow77 · · Score: 2

    On the contrary, I bet Nintendo thought they had bottled lightning with the new take on the virtual boy.

    Look at it this way. Nintendo had tried motion control before (who had a power glove? I did! looked awesome, worked like complete shit), and it was a dismal failure. They tried it again with newer technology and hit the unexpected console home run of the decade with the Wii. they had console shortages like 3 holiday seasons in a row. You'll never convince me that they didn't purposely orchestrate the lack of supply to drive up demand, but you have to admit that the constant demand over that long a time period was unprecedented. I'm sure Nintendo was just trying to do the same thing again with the 3DS.

  11. Here's what happened by YojimboJango · · Score: 4, Insightful

    I remember reading (cant find source) that some of the big wigs at Nintendo told their stock holders that the hardware was done, but they wanted to hold off the release of the 3DS till they had an impressive line up of launch titles. Stockholders wanted a quick pay day from the successor to the system that printed money, and forced it out early.

    The system then launched with no games. And gamers, well as much as we like cool new hardware, we actually seem to like games more. No games? No sale. Sorry, that's just how it works. Now the 3DS isn't selling well and there's this sentiment that it won't sell well in the future and everyone (stockholders) is all up in a panic. Actual gamers? Well when that must play game comes out around Christmas then I'll jump, till then... why?

    I'm not convinced that iPhones are killing the dedicated hand held market. Maybe diluting it a bit, but nothing like the scare tactics that we're seeing. You're not going to find a game with depth on your iDevice or android that you will with a 3DS or a Vita. If only for the reason that even last gen portable games often went over a gig in size (UMD discs could hold 1.9 gig on them). Your iPhone would be able to realistically hold about 5 games of psp quality before you'd have to delete the old ones to make room for the new. When you start looking at the vita, you're looking at 6 to 8 gig per game. You'd fit one? Maybe two games on your phone?

    This is all over inflated.

  12. It's about portability. by ultramk · · Score: 2

    I can't speak for everyone, and I know that there exist many /. UIDs with a strong preference for dedicated devices... but for myself and the people I know, it's all about portability and flexibility.

    There's an old saying in photography that the best camera to use is the one you have with you. The same thing goes for personal electronics. A few years ago, I used to carry around a backpack with the following in it:
    - Spiral bound note pad
    - Paperback book
    - 10" laptop
    - hand-held GPS unit
    - cell phone
    - portable CD player
    - CD wallet case
    - Canon Elph camera
    - assorted and sundry other stuff
    - extra batteries and charging cables for the above
    - (I never got into portable game players, my bag was full--and HEAVY)

    Today, I have two options. Either I just carry my iPhone in my pocket, or I include a small bag just big enough for my iPad and an external battery pack which can be used by either device. (if I bring the bag, I also tuck in a bottle of Ghost Pepper sauce--sealed up super tightly--because it's awesome.)

    The crazy thing is, I haven't really lost much if any functionality over my previous carry, and at the very worst, it weighs less than 1/4 what it used to. I've also added a ton of functionality: always-on internet access is a big one. Also video recording and conferencing. (And 650k scoville hot sauce, but I digress.)

    The absolute last thing I want at this point is to add yet one more device I would have to keep charged and haul around. I don't care if the games are 50 times better, 90% of the time that I play games I'm waiting in line somewhere and don't want a deep gaming experience anyway in the 2 minutes I have.

    --
    You catch enchiladas by picking them up behind the head and holding them underwater until they don't kick anymore -VeGas
  13. After losing the carts and the cost of each game.. by boethius · · Score: 4, Interesting

    .... the Nintendo DS became a non-starter for me. My middle "hyper-active" child destroyed 2 Nintendo DSes then after a Craigslist buy of a used DS went badly - the screen was broken - I had had enough of the overhead of the DS. I would find the cartridges all over the house and each new game was typically $35-$45 a pop (yes I know there are used games that can be had much more cheaply and there's also the flash drive attachment) but the fact was my kids were always losing the carts and/or simply breaking the DS much too easily.

    I was almost ready to get a new DS for my eldest child at Costco when I scanned over to the iPod Touch for another $30 or so and it occurred to me it was ultimately way, way cheaper to own the iPod and just use the free app store games - and the occasional $0.99 game as a "treat." I practically started a trend with my friends and relatives as suddenly all their kids had iPod touches after that.

    Now roughly 3 years later the Touch is still around - unbroken! - and we never lose games, pay only a buck here or there when we want a bit nicer game, and those paid games are stored in iTunes so we never lose them regardless. The iPod Touch just seems a whole lot sturdier too, if only because it doesn't have a swiveling base. Overall, for a family when you want your kids to have a road trip gadget, the iPod Touch is a way saner and ultimately less expensive choice - not to mention your kids can also have videos and music on the same device, which is also a huge win for those long road trips.

  14. Re:3DS == Virtual Boy by hal2814 · · Score: 2

    I remember the Power Glove. I even remember the Mattel logo on the box. Nintendo didn't have anything to do with its development.

  15. Pirates! by mveloso · · Score: 2

    I can play Pirates! on my iPad - WTF would I want any other gaming device,?

  16. Infinite control by SuperKendall · · Score: 2

    They just don't have the controls necessary to allow much in the way of gaming.

    A touchscreen has infinite possible variations of controls.

    If you must have hardware buttons - buy them.

    But frankly even FPS games do not HAVE to have hardware buttons...

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:Infinite control by CaptainOblivion · · Score: 2, Interesting

      Except the controls are always in the way of what you're trying to see, as are your fingers, so you're pretty much limited to the bottom two corners. And there's no way to feel the buttons, so you can't see what you're hitting while your fingers are covering them up. Onscreen controls are not remotely viable for anything other than very casual games.

  17. What happened by SmallFurryCreature · · Score: 2

    Nintendo got greedy and instead of producing high quality games worth a few tenners it charges 50 euro's for games that are free on phones. Play Ridge Racer. It is an insult at the price. It is the same exact game you paid for decades ago at full price. Where are the triple A titles? Zelda? A remake of an old game that wasn't exactly the best to begin with.

    And while I think there is a market for a GOOD handheld console, the 3DS just wasn't it. 3D and gyro's in the same system. How insane can you get? The screen brightness is a joke in even dim sunlight, the battery life is abysmal and the screen is smaller then the DSi XL. The styling? Decades out of date. This is a kids device but is harmfull for kids eyes according to Nintendo itself and costs a fortune and the games are insanely expensive.

    The GB and GBA came into a world with no competition at the their price point. The quality sucked but hey, they were cheap. Now the 3DS ain't cheap and there is plenty of competition.

    And I am not going to struggle with an insane 3D camera control in Splinter Cell all the while having to hold the machine perfectly still while trying to make anything out on a blackscreen blasted by sunlight.

    Meantime I can play free games all I want on a high-rez amoled screen that automatically adjusts its brightness according to the environment and not worry about the battery draining before it has booted up.

    Back to the drawing board Nintendo or you might just see Sony produce a handheld that does better then a gameboy.

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

    1. Re:What happened by kikito · · Score: 2, Informative

      "Zelda? A remake of an old game that wasn't exactly the best to begin with."

      Actually, that Zelda is considered the very best pretty much unanimously. See:

      http://apps.metacritic.com/games/platforms/n64/legendofzeldaocarina

      I agree with you on everything else, except on Sony; I don't think they'll make a huge comeback with the new portable.

  18. Re:After losing the carts and the cost of each gam by Vyse+of+Arcadia · · Score: 4, Funny

    Not to be "that guy," but it's time to be that guy. How do you justify buying your kids replacements for stuff they don't take care of?

  19. Re:After losing the carts and the cost of each gam by Hatta · · Score: 2

    If you teach your kids to take care of their stuff, you avoid many, many future battles. Teaching kids a little responsibility and the value of a dollar is your job as a parent. If you choose not to fight that battle, you are failing your children.

    --
    Give me Classic Slashdot or give me death!
  20. Re:After losing the carts and the cost of each gam by GlobalEcho · · Score: 2

    How do you justify buying your kids replacements for stuff they don't take care of?

    It is in the nature of children to be immature.

    Adults tend to forget that fact, especially if they are (a) between 18 and 30 or (b) live in a relatively childless hipster haven such as the Bay area or Manhattan. Those demographics are relatively unexposed to children.

    Immaturity manifests itself in many ways that, in adult behavior, is clearly irksome. These include loud speech, intransigence, rambunctiousness, lack of foresight, and reckless or dangerous behavior. If you hold children to adult behavior standards, you will be irked.

    I try to see the good and ignore the faults in everyone. In the case of children, that means allowing for their immaturity (and even sometimes reveling in it). It's made easier because the good side of most kids includes such endearing traits as cuteness and enthusiasm.

    Specific to something like a broken toy, I would tend to use its breakage as a teaching moment. But if the value proposition is still there, I would also replace it.