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Which Company Is the Largest?

Fudge Factor 3000 writes "Apple and Exxon are fighting it out to be the company with the largest market cap. Tuesday, Apple pulled ahead. It is hard to believe a tech company can beat out an oil giant, but is the market cap really the measure of the size/influence of a company? It is certainly the simplest metric to consider. Ars is running an excellent article on how to measure the size of a company. They discuss different metrics such as cash balance, revenue, number of employees, etc."

14 of 378 comments (clear)

  1. Who cares? by Anonymous Coward · · Score: 5, Insightful

    Does it really matter? Honestly, who gives a shit what company is the biggest?

    I only care about the products/services they produce.

  2. only gadgets by Anonymous Coward · · Score: 4, Insightful

    what is the future of a civilisation whose most capitalised stock is gadget manufacturer?

  3. The Market Is a Lie by Doc+Ruby · · Score: 4, Insightful

    It is hard to believe a tech company can beat out an oil giant, but is the market cap really the measure of the size/influence of a company?

    Of course it isn't. If it were, then the gyrations of the DJIA would mean that the total size of the representative corporations in the stock market have grown and shrunk across a 10% margin over the past couple of weeks. Those companies, and by extension the rest of publicly traded corps, and indeed business in general, have clearly not been growing and shrinking that much in any size except solely their market cap. The market cap is undeniably a contrived measure that is primarily an artifact of nothing but finance. Which in the past generation has become almost completely independent of underlying business, and even independent of any underlying reality except preferential treatment by the powerful.

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    1. Re:The Market Is a Lie by JimboFBX · · Score: 3, Interesting

      EPS is only relevant for a company with no foreseeable change in demand.

      Every tech company has a high uphill to remain relevant. Apple's iPhone was/is pretty cool, the Motorola RAZR was pretty cool, the blackberry was cool, Windows XP was pretty cool, Windows 95 was cool... etc etc You can't just sit on what you have and make money. Your against the clock

      An oil company similarly has limited oil supplies and must keep exploring, but those don't deplete nearly as fast as relevance depletes does for a tech company (also don't forget oil companies are becoming 'energy' companies as they move away from oil).

      Apple's iPhone is already feeling... dated to me. Its weird but when I hold my wife's iPhone 4 it just feels old compared to my Atrix even though the iPhone does many key features better than the atrix and motoblur isn't exactly the spiffiest interface out there. Her home button issues don't help at all (randomly quits working). Eventually she'll get like me and say "well, I'm not buying another Apple product again" after she gets fed up with all its quirks and shortcomings like I did with my iPhone 3G.

      Apple's market capital is driven by speculation, but its probably the wrong kind. Some people buy into apple because they think it has a future, others buy into it because it seems to be more resistant against market swings as a large-cap stock and because it's had a long-term growth trend. The rest are bots running an algorithm that will continually drive up the price of the stock until something triggers them to decide the stock is going to go down... Then those bots will drive down the price of the stock when they go bearish on it. It is likely Apple's price/share is too high given their long term viability, but you do have to give credit to the fact Apple has built their long-term income on their iTunes store which people will probably keep on using well beyond when they decide Apple's hardware just isn't the best item to buy with their money.

      However, when someone major starts selling songs cheaper than apple while at the same time giving more money to the creators of the content being sold, then I would say apple is in trouble. At that point, creators may stop using apple as a distribution source

  4. Carrying value by SnowDog74 · · Score: 4, Insightful

    Market cap is a completely nonsensical way of saying "what's the largest company". Market cap is simply whatever irrational price the market has placed upon a company, and has zilch to do with its actual value as a cash generating engine.

    For that, one has to look at book value or intrinsic value, as defined by Graham, Dodd, Buffett and others in the value investing fold. Book value (or carrying value) is simply assets minus liabilities minus intangibles (e.g. goodwill, the paid in capital during acquisition of other companies in excess of their book value). Intrinsic value, more or less, includes the net present value of discounted cash flows looking probably five or six quarters forward (any more than that is pure speculation as companies tend not to forecast out more than a year or two from the known inputs into their business).

    A third way of looking at it is net working capital plus net operating cash flows... paring it down to inventories on the balance sheet side (working capital) and cash flows related directly to the sale of their goods/services, and not via financing activities, acquisition, etc. This is a really strong measure of how powerful a business is. By almost all of these measures, Apple is pretty strong, but their market capitalization seems to have them overvalued several times relative to what their future cash generating ability truly is.... which is why you won't see any offers for acquisition any time soon, not that Apple would entertain any of them anyway.

    1. Re:Carrying value by CodeBuster · · Score: 3, Interesting

      It's highly doubtful that Steve Jobs would be amenable to a buyout in any case, even if someone had cash. In any case, the Apple board will follow Steve's lead and any attempt at a hostile takeover would almost certainly fail or else destroy the value of Apple in the process. Like it or not Apple is Steve Jobs and he is Apple. Without Steve, Apple would be just another me-too tech company; long since acquired by the likes of HP, IBM or even Microsoft.

  5. How about volatility by dimeglio · · Score: 4, Interesting

    Although Apple is on top at the moment, they have a very volatile stock. This tend to discourage long-term investments generally accounts for less than 15% of a well balanced portfolio. Microsoft and also Exxon on the other hand have a stable stock price and they both tend to play it generally safe. It might not please stock holders who were looking to make money quickly but perhaps is how a company can achieve more maturity.

    So yeah, they are big now but they might be tiny in a few months.

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    Views expressed do not necessarily reflect those of the author.
    1. Re:How about volatility by Anubis+IV · · Score: 3, Informative

      What do you mean about volatility? Aside from Steve Jobs announcing his first medical leave to get a liver transplant in January 2008 and the economic recession hitting later that year, there haven't been any major drops in Apple's stock price. With the exception of the two cases I mentioned, you could have bought Apple stock at any point in the last five years, sold it a year later, and come out well ahead (and in those two cases, holding it for two years would have meant a major profit). It hasn't been a monotonic increase, but it's certainly on an upward trend at the moment, so even if there are fluctuations on a day-to-day basis, holding onto it for even a month or two is almost always enough to see a return on your investment.

      http://finance.yahoo.com/q/bc?s=AAPL&t=5y&l=off&z=l&q=l&c=

  6. Re:Evil tech companies with their huge profits by Doc+Ruby · · Score: 4, Insightful

    It's not the "making too much money" part that needs investigation, and really just correction. It's the "not paying taxes" part. Corporations, including rich tech corps, don't pay the costs the public pays for them to operate. In 2010, corporations paid only $176B in taxes; individuals paid over 100x that much. Corporations cost the public far more than 1% of our 2010 expenses. The $TRILLIONS spent by the public bailing them out of their failures, and of the failures of other corps they depend upon, is the bulk of our financial problems.

    That they don't pay what they cost is the problem. That only about 50% of voters, the "liberals", even realize that's the problem is what keeps the problem getting worse. It's you Republicans who are to blame, which is why you're corporations' favorite suckers.

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  7. effect on the world is a company disappeared by art123 · · Score: 5, Interesting

    Here is another way to think about it.

    What if the company disappeared over night? How "important" are these companies?

    If Apple disappeared, people wouldn't have their toys and music anymore and people who actually get work done with Apple products (like designers or movie editors) would have to migrate to other platforms like Linux or Windows.

    If Exxon disappeared, the world would have a temporarily huge reduction in the available oil until competitors could pick up the slack which could take a long time in which case the whole world will fall apart (only slightly exaggerating).

    So I say that Exxon is way more important than Apple.

    By that metric, Microsoft, IBM, and Oracle are also way more important than Apple.

    1. Re:effect on the world is a company disappeared by Space+cowboy · · Score: 3, Insightful

      And yet, despite this, it would *still* be for the best... Sad but true.

      Simon.

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  8. Re:Profit? by UnknowingFool · · Score: 3, Interesting

    Cash flow isn't the same as profit. And it is somewhat tempered by the comparison that MS has twice the number of employees as Apple. Bear in mind Apple counts their employees slightly differently than MS. Apple has lots of part-time retail employees while MS has far fewer. Apple uses the equivalent employee hours where it counts 40 hours of a part timer as a full time employee. It is not completely 1:1 as full time employees normally receive benefits that part-time ones; however, this may be offset by other overhead in hiring and maintaining a part-time labor force.

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  9. Re:Evil tech companies with their huge profits by colinrichardday · · Score: 3, Informative

    In 2010, corporations paid only $176B in taxes [fool.com]; individuals paid over 100x that much.

    Individuals paid 17.6 trillion dollars in taxes? The link said it was $1.8 trillion, which would make 10x, not 100x.

  10. Re:Evil tech companies with their huge profits by Doc+Ruby · · Score: 3, Insightful

    No, corporations are privileged groups that own assets themselves. And spend on benefits for privileged people, like their executives, that are consumed without taxation. Groups that add many additional expenses to the public, like policing, investigations, courts, wars, trade diplomacy and bailouts. They are taxed at under 1% the total rate that humans are taxed in this country, but consume much more than half the expensive operations.

    Money they don't pay in taxes they spend in foreign economies more than they spend here, and on Americans who are much less productive (bankers, lawyers, consultants, media spinners) than people to whom they must pay for their core operations.

    The current corporate profits are higher than ever before in American history. Corporations are spending on neither current nor future employees (as we've seen for going on 3-5 years now). They aren't even investing in other corporate equity. With the exception of pure financial speculation, which keeps crashing the stock market and destroying real assets with every cycle. And the new exception of unlimited, secret and anonymous bribes, er, donations to politicians and their henchmen, er, henchcorps.

    Somehow when getting government benefits corporations are people, but when facing liabilities like convictions and taxes corporations are not people. That is an obvious scam, that has brought this country just past the brink of catastrophe several times in just the past decade.

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