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Which Company Is the Largest?

Fudge Factor 3000 writes "Apple and Exxon are fighting it out to be the company with the largest market cap. Tuesday, Apple pulled ahead. It is hard to believe a tech company can beat out an oil giant, but is the market cap really the measure of the size/influence of a company? It is certainly the simplest metric to consider. Ars is running an excellent article on how to measure the size of a company. They discuss different metrics such as cash balance, revenue, number of employees, etc."

50 of 378 comments (clear)

  1. Re:Profit? by Arlet · · Score: 2

    Yes they did. They just called it cash flow, and explained why this was the best measure of profits.

  2. pay people a living wage in a western country by Anonymous Coward · · Score: 2, Insightful

    People gotta live outside the west too.

    1. Re:pay people a living wage in a western country by gmon750 · · Score: 2

      Of course. Let's all make a statement by refusing to purchase any products from the following companies (from Wikipedia) since AC's tend to conveniently ignore them while making it sound it's only Apple:

      Acer, Amazon, Intel, Cisco, HP, Nintendo, Nokia, Microsoft, Sony, Vizio

      Let's see how long your crusade lasts!

    2. Re:pay people a living wage in a western country by kelemvor4 · · Score: 2

      Statistically speaking, suicide rates among foxconn employees are MUCH lower than the suicide rates in the rest of the Chinese population. 4.9 per 100k at foxconn vs 20.9 per 100k in china as a whole. Source: http://www.peopleforum.cn/viewthread.php?tid=20629

    3. Re:pay people a living wage in a western country by jimicus · · Score: 2

      I think a lot of people don't realise how big Foxconn is. They have factories the size of a reasonable town; you will see all sorts of things in an organisation that size - births, marriages, deaths, the lot - and suicide will be part of it. If you were to talk about Foxconn as a town and say "this town has a quarter the suicide rate of any other town in China", it'd be fantastic. But because we talk about it as a company, it sounds terrible.

    4. Re:pay people a living wage in a western country by jimicus · · Score: 2

      The only 'difficult' ones are Intel (Can use AMD or ARM though),

      ARM don't have any fabs. They are purely an IP licensing company; licensees make the chips.

    5. Re:pay people a living wage in a western country by goodmanj · · Score: 2

      AMD's factories are in China, Malaysia, and Singapore. Intel's are in the US, Ireland, Israel, China, Malaysia, Vietnam and Costa Rica.

      I seriously doubt you can claim any moral high ground by using AMD.

      http://en.wikipedia.org/wiki/List_of_Intel_manufacturing_sites
      http://www.amd.com/US/ABOUTAMD/CONTACT-US/Pages/locations-type.aspx

  3. Who cares? by Anonymous Coward · · Score: 5, Insightful

    Does it really matter? Honestly, who gives a shit what company is the biggest?

    I only care about the products/services they produce.

    1. Re:Who cares? by Nerdfest · · Score: 2

      It seems quite important to many Apple fans, although I'm not really sure why.

  4. only gadgets by Anonymous Coward · · Score: 4, Insightful

    what is the future of a civilisation whose most capitalised stock is gadget manufacturer?

    1. Re:only gadgets by am+2k · · Score: 2

      I prefer that to a company whose business is making the planet inevitably inhabitable.

    2. Re:only gadgets by ScentCone · · Score: 2, Interesting

      what is the future of a civilisation whose most capitalised stock is gadget manufacturer?

      They're not a gadget manufacturer (though they are also that). They are mostly an entertainment company. Just like the good old days of RCA, when they ran broadcasts, and sold televisions too ... to make sure that people could get their broadcasts.

      It's not at all surprising that a company that makes money delivering entertainment, services, and other IP-ish stuff (iTunes, the App Store, etc) is huge. Because the US has a huge hunger for that sort of stuff. And that stuff is hugely more marked up than are distilled oil products, for which the profits are very slim.

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      Don't disappoint your bird dog. Go to the range.
    3. Re:only gadgets by CodeBuster · · Score: 2

      I prefer that to a company whose business is making the planet inevitably inhabitable.

      Your modern lifestyle and that of almost every other person currently living on this planet is made possible by relatively cheap access to hydrocarbons. If nothing else, remember this:

      1. Be careful what you wish for, lest you actually receive it.

      2. Don't bite the hand that feeds you.

    4. Re:only gadgets by neo8750 · · Score: 2

      My chair is made of wood you insensitive clod!

    5. Re:only gadgets by khallow · · Score: 2

      I prefer that to a company whose business is making the planet inevitably inhabitable.

      Curious typo. It's also a bit ironic since oil companies do help make the planet more inhabitable by providing the energy medium that the construction and transportation infrastructure mostly depends on.

    6. Re:only gadgets by Lanteran · · Score: 2

      I use an analytical engine you insensitive clod!

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      "People don't want to learn linux" hasn't been a valid excuse since '03.
  5. The Market Is a Lie by Doc+Ruby · · Score: 4, Insightful

    It is hard to believe a tech company can beat out an oil giant, but is the market cap really the measure of the size/influence of a company?

    Of course it isn't. If it were, then the gyrations of the DJIA would mean that the total size of the representative corporations in the stock market have grown and shrunk across a 10% margin over the past couple of weeks. Those companies, and by extension the rest of publicly traded corps, and indeed business in general, have clearly not been growing and shrinking that much in any size except solely their market cap. The market cap is undeniably a contrived measure that is primarily an artifact of nothing but finance. Which in the past generation has become almost completely independent of underlying business, and even independent of any underlying reality except preferential treatment by the powerful.

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    1. Re:The Market Is a Lie by morgan_greywolf · · Score: 2

      Market cap is not an indication of size at all. It's an indication of, well, present market value.

      For size, there are few things you can look at it: there is size based on net worth, total number of employees, total sales in dollars, total unit sales, etc. Most of these are only useful when comparing to companies within the same industry, however. In fact, most useful statistics are really only useful when comparing companies within the same industry. That's why so many people focus on market capitalization, because that is comparable across industries.

      Biggest market cap, though, as you point out, doesn't mean that much. A more useful statistic for investors is the earning per share (EPS), which gives you an idea of the economic viability of a company .

    2. Re:The Market Is a Lie by JimboFBX · · Score: 3, Interesting

      EPS is only relevant for a company with no foreseeable change in demand.

      Every tech company has a high uphill to remain relevant. Apple's iPhone was/is pretty cool, the Motorola RAZR was pretty cool, the blackberry was cool, Windows XP was pretty cool, Windows 95 was cool... etc etc You can't just sit on what you have and make money. Your against the clock

      An oil company similarly has limited oil supplies and must keep exploring, but those don't deplete nearly as fast as relevance depletes does for a tech company (also don't forget oil companies are becoming 'energy' companies as they move away from oil).

      Apple's iPhone is already feeling... dated to me. Its weird but when I hold my wife's iPhone 4 it just feels old compared to my Atrix even though the iPhone does many key features better than the atrix and motoblur isn't exactly the spiffiest interface out there. Her home button issues don't help at all (randomly quits working). Eventually she'll get like me and say "well, I'm not buying another Apple product again" after she gets fed up with all its quirks and shortcomings like I did with my iPhone 3G.

      Apple's market capital is driven by speculation, but its probably the wrong kind. Some people buy into apple because they think it has a future, others buy into it because it seems to be more resistant against market swings as a large-cap stock and because it's had a long-term growth trend. The rest are bots running an algorithm that will continually drive up the price of the stock until something triggers them to decide the stock is going to go down... Then those bots will drive down the price of the stock when they go bearish on it. It is likely Apple's price/share is too high given their long term viability, but you do have to give credit to the fact Apple has built their long-term income on their iTunes store which people will probably keep on using well beyond when they decide Apple's hardware just isn't the best item to buy with their money.

      However, when someone major starts selling songs cheaper than apple while at the same time giving more money to the creators of the content being sold, then I would say apple is in trouble. At that point, creators may stop using apple as a distribution source

    3. Re:The Market Is a Lie by khallow · · Score: 2

      If anyone could have known that Goldman Sachs was planning to get bailed out by the Treasury after crashing the economy with bottomless CDS liabilities, that might have resembled a legitimate market. But we didn't - only GS, a few other investment banks, government players and their cronies knew.

      Huh, I thought that was a pretty obvious strategy even in foresight.

      Most of the real estate repossessed by banks that loaned money they shouldn't have is standing and rotting, unmaintained. That is just the most obvious example of asset destruction.

      So what does that have to do with markets? Choosing not to maintain real estate is not a fault of the market. The obvious solution would be to sell the real estate to someone who would maintain it. That's the ready market solution. That it apparently is not being done in this case means that some non-market force is at work.

      Then there's all the businesses that rely on normal credit operations that were destroyed when even deserved credit was denied for a year or more. There's all the public infrastructure that needs preventive maintenance not to decay faster, that is now destroyed by years of neglect as government cut back on that spending since the economy collapsed.

      A change in cash flow doesn't destroy assets. And the public infrastructure has nothing to do with markets. One doesn't buy or sell bridges, prisons, etc.

  6. Carrying value by SnowDog74 · · Score: 4, Insightful

    Market cap is a completely nonsensical way of saying "what's the largest company". Market cap is simply whatever irrational price the market has placed upon a company, and has zilch to do with its actual value as a cash generating engine.

    For that, one has to look at book value or intrinsic value, as defined by Graham, Dodd, Buffett and others in the value investing fold. Book value (or carrying value) is simply assets minus liabilities minus intangibles (e.g. goodwill, the paid in capital during acquisition of other companies in excess of their book value). Intrinsic value, more or less, includes the net present value of discounted cash flows looking probably five or six quarters forward (any more than that is pure speculation as companies tend not to forecast out more than a year or two from the known inputs into their business).

    A third way of looking at it is net working capital plus net operating cash flows... paring it down to inventories on the balance sheet side (working capital) and cash flows related directly to the sale of their goods/services, and not via financing activities, acquisition, etc. This is a really strong measure of how powerful a business is. By almost all of these measures, Apple is pretty strong, but their market capitalization seems to have them overvalued several times relative to what their future cash generating ability truly is.... which is why you won't see any offers for acquisition any time soon, not that Apple would entertain any of them anyway.

    1. Re:Carrying value by CodeBuster · · Score: 3, Interesting

      It's highly doubtful that Steve Jobs would be amenable to a buyout in any case, even if someone had cash. In any case, the Apple board will follow Steve's lead and any attempt at a hostile takeover would almost certainly fail or else destroy the value of Apple in the process. Like it or not Apple is Steve Jobs and he is Apple. Without Steve, Apple would be just another me-too tech company; long since acquired by the likes of HP, IBM or even Microsoft.

  7. How about volatility by dimeglio · · Score: 4, Interesting

    Although Apple is on top at the moment, they have a very volatile stock. This tend to discourage long-term investments generally accounts for less than 15% of a well balanced portfolio. Microsoft and also Exxon on the other hand have a stable stock price and they both tend to play it generally safe. It might not please stock holders who were looking to make money quickly but perhaps is how a company can achieve more maturity.

    So yeah, they are big now but they might be tiny in a few months.

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    Views expressed do not necessarily reflect those of the author.
    1. Re:How about volatility by NJRoadfan · · Score: 2

      Exxon and I believe Microsoft pays a dividend to its shareholders, unlike Apple.

    2. Re:How about volatility by Anubis+IV · · Score: 3, Informative

      What do you mean about volatility? Aside from Steve Jobs announcing his first medical leave to get a liver transplant in January 2008 and the economic recession hitting later that year, there haven't been any major drops in Apple's stock price. With the exception of the two cases I mentioned, you could have bought Apple stock at any point in the last five years, sold it a year later, and come out well ahead (and in those two cases, holding it for two years would have meant a major profit). It hasn't been a monotonic increase, but it's certainly on an upward trend at the moment, so even if there are fluctuations on a day-to-day basis, holding onto it for even a month or two is almost always enough to see a return on your investment.

      http://finance.yahoo.com/q/bc?s=AAPL&t=5y&l=off&z=l&q=l&c=

    3. Re:How about volatility by symbolset · · Score: 2

      And the annual return rate in dividends doesn't even start to make up for the loss in share price.

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      Help stamp out iliturcy.
  8. Re:Evil tech companies with their huge profits by Doc+Ruby · · Score: 4, Insightful

    It's not the "making too much money" part that needs investigation, and really just correction. It's the "not paying taxes" part. Corporations, including rich tech corps, don't pay the costs the public pays for them to operate. In 2010, corporations paid only $176B in taxes; individuals paid over 100x that much. Corporations cost the public far more than 1% of our 2010 expenses. The $TRILLIONS spent by the public bailing them out of their failures, and of the failures of other corps they depend upon, is the bulk of our financial problems.

    That they don't pay what they cost is the problem. That only about 50% of voters, the "liberals", even realize that's the problem is what keeps the problem getting worse. It's you Republicans who are to blame, which is why you're corporations' favorite suckers.

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  9. Re:You can save a lot by PNutts · · Score: 2

    Yes, that is why most companies do it.

  10. Re:Profit? by Doc+Ruby · · Score: 2

    Cash flow is not profit. It is a derived measure of revenues, mismatched to costs.

    The best measure of profits is the actual net revenue return after expenses invested are subtracted.

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  11. Battling it out? Really? by kmdrtako · · Score: 2

    Is that SJ and Tillerson duking it out, mano a mano?

    Are they launching missiles at each other's corporate HQs?

    No, I didn't think so. They're just minding their businesses and the stock market is setting a price on their shares. Hardly what I'd call battling it out. Strange metaphor.

  12. effect on the world is a company disappeared by art123 · · Score: 5, Interesting

    Here is another way to think about it.

    What if the company disappeared over night? How "important" are these companies?

    If Apple disappeared, people wouldn't have their toys and music anymore and people who actually get work done with Apple products (like designers or movie editors) would have to migrate to other platforms like Linux or Windows.

    If Exxon disappeared, the world would have a temporarily huge reduction in the available oil until competitors could pick up the slack which could take a long time in which case the whole world will fall apart (only slightly exaggerating).

    So I say that Exxon is way more important than Apple.

    By that metric, Microsoft, IBM, and Oracle are also way more important than Apple.

    1. Re:effect on the world is a company disappeared by ColdWetDog · · Score: 2

      By that metric, Fox TV is more important than all of those companies. Within 45 minutes of it's demise the majority of the American population would start to go through a slow, unpleasant and eventually fatal withdrawal.

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      Faster! Faster! Faster would be better!
    2. Re:effect on the world is a company disappeared by Space+cowboy · · Score: 3, Insightful

      And yet, despite this, it would *still* be for the best... Sad but true.

      Simon.

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      Physicists get Hadrons!
  13. Dec1999 - MS's Market Cap Surpasses 600 Billion by linumax · · Score: 2

    With the recent spurt in the stock price, Microsoft's market capitalization has reached nearly $600 billion, putting it back in first place ahead of General Electric's $475 billion market cap.

    Tech stocks are a bit more volatile than that of oil companies. Back then, Microsoft looked even better than Apple does today, virtually unstoppable.

  14. Funny-money and pixie dust by RichPowers · · Score: 2

    This sentence from the last page sums it up nicely:

    Most pundits would say that Exxon is the larger company by far in every comparison that matters, particularly when you're thinking about who does or does not drive the American economy.

    I would go a step further and say that fossil fuel extraction is the most important sector of the economy, at least from the perspective of what makes industrial civilization possible and allows human beings to number over 7 billion. After all, the last few centuries of technological progress and human biomass growth can largely be attributed to how we've creatively employed the vast armies of energy slaves liberated by the combustion of fossil fuels to do things like power generators, run combines and tractors, and make plastics and fertilizers. And human biomass proliferated in the 20th century largely due to our ability to convert stocks of low entropy stored solar energy into edible calories and fertilizers. The energy sector (which is dominated by fossil fuels) subsidizes other service and production sectors and makes our highly complex society possible (1).

    So Apple or some bank may be largest or "most important" based on some metric employing fiat currency (that's being inflated away by the Federal Reserve) or the Wall Street casino's latest valuation based on pixie dust, but energy (or more precisely, exergy) is what really matters for civilization; everything else is just playing with your food.

    (1) Joseph Tainter, "Complexity, Problem Solving, and Complex Societies."
    http://www.oilcrash.com/articles/complex.htm

    See also:

    Ayres and Warr, "Accounting for Growth: The Role of Physical Work."
    http://www.fraw.org.uk/files/economics/ayres_2005.pdf

  15. Re:Profit? by UnknowingFool · · Score: 3, Interesting

    Cash flow isn't the same as profit. And it is somewhat tempered by the comparison that MS has twice the number of employees as Apple. Bear in mind Apple counts their employees slightly differently than MS. Apple has lots of part-time retail employees while MS has far fewer. Apple uses the equivalent employee hours where it counts 40 hours of a part timer as a full time employee. It is not completely 1:1 as full time employees normally receive benefits that part-time ones; however, this may be offset by other overhead in hiring and maintaining a part-time labor force.

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    Well, there's spam egg sausage and spam, that's not got much spam in it.
  16. Re:Apple Oil and Exxon Computers by nomadic · · Score: 2, Insightful

    If Jobs' oil corp invented the Mac, the iPhone, the iPad, or the NeXT, Pixar, or any of the other revolutionary innovations Jobs has led,

    Apple "invented" the desktop computer, the smartphone, the tablet computer, and the workstation?

  17. Re:But I thought... by Dyinobal · · Score: 2

    Way to have reading comprehension. Yes long ago people predicted apples failure most people have but that was ten years ago, no one has certainly done it with in the last few years.

  18. Re:Profit? by Dahamma · · Score: 2

    He didn't say they are the same, just that they DID in fact mention net profit, and argued in detail how FCF was a better metric (which of course is debatable, but many do agree with that claim).

    The real problem with the article is not that claim, though, but the fact that they listed completely wrong free cash flow numbers for some of the companies in their chart. Even thinking Barclays could have $177B of free cash flow in a year is absurd, and makes me question the rest of the author's analysis. That number was their TOTAL cash on hand as of this year. Their free cash flow was closer to $26B. Not bad, but off by 7x. Doh!

  19. Re:Evil tech companies with their huge profits by colinrichardday · · Score: 3, Informative

    In 2010, corporations paid only $176B in taxes [fool.com]; individuals paid over 100x that much.

    Individuals paid 17.6 trillion dollars in taxes? The link said it was $1.8 trillion, which would make 10x, not 100x.

  20. Re:Apple Oil and Exxon Computers by Doc+Ruby · · Score: 2

    No, Apple invented its versions of each of those, which revolutionized each of their industries. Most innovation, and nearly all the most revolutionary innovation, is not the original invention but rather an improvement of it.

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  21. Re:Profit? by Doc+Ruby · · Score: 2

    The measure of cash flow as profits is fundamentally wrong. The fact that profit accounting can be rigged doesn't make cash flow a better profit measure, since cash flow also can be (and is) rigged to cook the books. Hiding debt from profits or cash flow is done all the time by corrupt corporations.

    There's no accounting trick that makes any accounting technique more resistant to book cooking. Only audits by parties with overriding access, the interest in catching fake books, and the power to report them make for reliable profits reporting. Keeping "profits" defined simply and accurately as "revenue from expenses, minus the expenses" is the only way to meaningfully report profits.

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  22. Re:Evil tech companies with their huge profits by Doc+Ruby · · Score: 3, Insightful

    No, corporations are privileged groups that own assets themselves. And spend on benefits for privileged people, like their executives, that are consumed without taxation. Groups that add many additional expenses to the public, like policing, investigations, courts, wars, trade diplomacy and bailouts. They are taxed at under 1% the total rate that humans are taxed in this country, but consume much more than half the expensive operations.

    Money they don't pay in taxes they spend in foreign economies more than they spend here, and on Americans who are much less productive (bankers, lawyers, consultants, media spinners) than people to whom they must pay for their core operations.

    The current corporate profits are higher than ever before in American history. Corporations are spending on neither current nor future employees (as we've seen for going on 3-5 years now). They aren't even investing in other corporate equity. With the exception of pure financial speculation, which keeps crashing the stock market and destroying real assets with every cycle. And the new exception of unlimited, secret and anonymous bribes, er, donations to politicians and their henchmen, er, henchcorps.

    Somehow when getting government benefits corporations are people, but when facing liabilities like convictions and taxes corporations are not people. That is an obvious scam, that has brought this country just past the brink of catastrophe several times in just the past decade.

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  23. Re:Evil tech companies with their huge profits by Doc+Ruby · · Score: 2

    You're right. That's why I have an accountant do my taxes :).

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  24. Re:Profit? by Hognoxious · · Score: 2

    The fact that profit accounting can be rigged doesn't make cash flow a better profit measure, since cash flow also can be (and is) rigged to cook the books.

    It's possible to lie about anything, but it's a lot easier to invent fake profits than fake cash[1].

    Turnover is vanity, profit is sanity - but cash is reality.

    [1] Unless you're a central bank ;-)

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    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  25. Re:Profit? by Doc+Ruby · · Score: 2

    Cash flow is riggable by hiding debts and defaults on them, or just endlessly rolling them over into new debt instruments (with higher deferred interest). Which is an essential part of most "post"-Enron corporate finance, and of most outstanding debt.

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  26. Re:Evil tech companies with their huge profits by Doc+Ruby · · Score: 2

    Where business fraud is illegal, businesses are regulated. You do understand that "illegal" requires a regulation, right?

    Besides, there's a vast array of examples. Just look at the businesses operating in North America before the USA and its states were established and regulated them. Those unregulated businesses genocided whole societies, ruined whole ecosystems, and of course destroyed whole economies with them. Look across Africa and any other post-colonial region where law doesn't rule, but rather corporations do: their economies are devastated. Hell, I even mentioned Somalia by name. The warlords there fight over who gets to be the top broke-ass filth dweller.

    Why do you even have to ask for examples? Can't you think clearly for yourself about the overwhelming content of human history?

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  27. Re:You Need to Learn About Profits by mosb1000 · · Score: 2

    I had two, different complaints. I'm going to try again because you didn't understand me at all. And you should really read up on Tax incidence, because you are really not understanding me.

    1) Corporate taxes are a way of hiding taxes from people who actually pay them. People who advocate corporate taxes often do so as a proxy for taxing the wealthy. That is dishonest, and it is not a good practice of government.

    2) Assuming your goal is taxing wealthy individuals, you are SOL because government does not get to choose who pays the tax, that is determined by market forces.

    You should also learn about price elasticity

    Ok, saying this really says that you don't know anything about Tax Incidence, because price elasticity is a key concept in studying Tax Incidence. Do your homework before trying to argue about something like this, otherwise you just come off is totally ignorant.

    When taxes rise, the corporation can choose to cut dividends to pay them. If it chooses to raise prices, that increased income would pay more taxes, so raising prices is the last way a reasonable corporation would try to make a tax neutral in effect. And raising prices means its competitors which lower profits instead have an advantage.

    That's a nice theory, but it hinges entirely on the choices the corporation makes in determining how to pay the tax. They will never choose to undercut shareholder value unless market forces lead them to believe that they must in order to remain competitive. And that, of course, is my whole point. If you believe they won't pass costs on to consumers/employees, you are deluding yourself. They will pass on the cost whenever they can.

    But lets look at the alternative. Suppose you raised the money through income tax. This puts the same decisions in the hands of the corporation. The will have to raise their wages to keep employees, and they will need to lower costs to make sure their products stay affordable. But if they can't do that, they may decide to reduce their payouts to shareholders to make up the difference. In the end, the exact same financial pressures are placed on the corporation, and the same type of decision making takes place.

    The government actually has no say in who will end up paying the tax, all they can do is choose where to collect it. Politicians who want to collect it from corporations want their constituents to get a bill from someone else, not them. You shouldn't fall for that kind of lie.

  28. What about which is more important? by LynnwoodRooster · · Score: 2

    Try to live 6 months without your Macbook, smartphone, or iPod. Now try the same without petroleum based products. 'nuf said.

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    Browsing at +1 - no ACs, I ignore their posts. So refreshing!
  29. Re:Taxes by stdarg · · Score: 2

    The NY Times article that your source is based on has been discredited:

    http://www.washingtonpost.com/business/the-truth-about-ges-tax-bill/2011/04/05/AFZm0L9C_story.html