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3DS and Vita Face Tough Battle Against Smartphones

An article at the Opposable Thumbs blog looks at the struggle between portable gaming devices and smartphones with access to a plethora of inexpensive games. "...most games simply have to be 'good enough' and convenient. If you already have a smartphone and an hour to kill, plenty of top-notch games can be downloaded in a minute for a dollar. With the 3DS or Vita, you're being asked to buy expensive hardware and then feed it with games that cost $40 and up. Smartphones also present a compelling deal for small, adventurous developers: it's inexpensive to create a game for these platforms, and developers don't have to worry about physical storefronts, packaging design, or cartridge manufacturing. Sony is now pushing for a digital platform that relies heavily on downloads with the Vita, but Nintendo still seems to believe the future rests with expensive, physical carts. Trying to buy one of the few digital games available on the 3DS via the system's e-shop is a slow, frustrating process."

14 of 138 comments (clear)

  1. Open up for Indie development? by Wattos · · Score: 2

    I kind of agree. Maybe the next step for Nintendo and Sony should either be:

    1) Open the platform for indie development and offer an online store where people can submit games (similar to Xbox live games)
    2) Start creating games for mobile phones

    Nr. 2 seems very unlikely, so I think their best bet is to open the platform up for indie development.

    1. Re:Open up for Indie development? by iamhassi · · Score: 3, Interesting

      I kind of agree. Maybe the next step for Nintendo and Sony should either be: 1) Open the platform for indie development and offer an online store where people can submit games (similar to Xbox live games)

      Agreed. Apple has actually made a mistake in one department: the latest generation iPod Touch only has 256mb RAM compared to the iPhone 4's 512mb RAM. This makes many games that are compatible with the iPhone 4 not compatible with the latest iPod Touch. Most parents won't buy their children iPhones due to the expensive monthly data plans but a ~$200 iPod Touch is no problem, but since they can't play the latest games it's no good. Why Apple did this is beyond me but it locks out many potential buyers.

      But you're right about one thing: any gaming device, console or portable, better have a well-stocked app store if they want to survive. They better beg, borrow or steal to get developers to make thousands of games if they want to compete with Apple. Apple's App Store might not have the best quality games or the latest 3D hardware but they have millions of paying customers and those millions of customers translate into millions of dollars for developers. Raise your hand if you want millions of dollars. I thought so, so what does Nintendo have? Do they have millions of customers using their Wii Shop Channel? Where's the Wii Shop Channel millionaires? There's plenty of App Store millionaires, and that's what draws developers. Nintendo, Sony and Microsoft need to turn average joe game programmers into millionaires in a hurry if they want to survive against Apple. Honestly, I think they're SOL. App Store has been around for 3 years and in that time Nintendo, Sony and Microsoft just looked at it with a blank stare while their sales have suffered while Apple gathered 200 million iOS users downloading over 15 billion apps and paying developers $2.5 billion dollars. How many more years are they gonna wait? Really disappointed, it's like they saw the tidal wave coming and they sat in shock rather than move out of the way.

      --
      my karma will be here long after I'm gone
  2. Oh yes, by daddy32 · · Score: 2

    race to the bottom is going to seriously affect the gaming industry.

    1. Re:Oh yes, by fuzzyfuzzyfungus · · Score: 3, Funny

      I'm told that there is an eldrich evil beyond mortal understanding entombed under Nintendo's headquarters. If they don't release a '3-D' gimmick that sucks and craters every so often, it will be unleashed upon the world...

      Somewhere between 2025 and 2026, it is expected that cracks in the earth will again start devouring interns and releasing mephitic vapors in the lower levels of their HQ, and they'll start development of the next one.

      In between these so-called 'darkest blasphemy appeasement' periods, Nintendo will follow a sensible strategy of releasing fairly well designed and popular games on inexpensive hardware, in their selfless quest to remain solvent and stockpile enough cash to be able to survive their next round of saving humanity...

      True facts.

  3. Smartphone Controls Suck by mentil · · Score: 3, Insightful

    Maybe when 6 buttons and an analog stick are standard equipment for smart phones Nintendo might have something to be afraid of; multitouch implementations of buttons and dpads/sticks are terrible and take up screen real estate. Clip-on accessories are available for some phones, but most people don't have these, there's no standardization, and thus most games won't support these things; it also contradicts the premise that people are playing these smartphone games when they're bored and just have a few minutes: they aren't going to lug around the clip-on button pad all day every day just in case they're bored for a few minutes.

    Oh, and there's the fact that an unlocked smartphone costs more than a 3DS or PS Vita, and you need to pay a subscription for the ability to buy or redownload games. If you don't trust your kid to use a smartphone unsupervised, a dedicated games machine would be a better option.

    If you have a dumbphone and are still under contract, then you don't have a smartphone laying around. If you're not technically apt, you don't have a smartphone laying around. If you have an Android/Blackberry and you want an iOS game, you're SOL. If you have an iPod touch, the CPU is too crappy to run the more complex games at full framerate.

    Then there's different markets. If you're 40+ and never owned a games machine before, you might download Angry Birds to see what the fuss is about. If you check IGN every day, chances are you'll realize that different systems get different games and there are games that interest you on every platform -- this means you will be interested in games that are only on the 3DS, even if you hate the hardware and have an iPhone.

    Analysts seem to be repeating this argument ad nauseum, because they see portable gaming systems as less convenient than mobile phones. This is true, but missing the point. I bought a DS not because I wanted to play games when I'm out that happen to be new, it's that games I'm interested in playing happened to be released on a portable system.

    The real question is, why would developers make games for the 3DS instead of smartphone only? The answer has to be: because that's where the gamers are -- the gamers willing to pay $40 per game. That means high production values and budgets, and high-quality games made by large teams for 18+ months. It could also be that something they REALLY want to make requires an analog stick or buttons, but that's less likely.

    Personally I appreciate these high-quality large games that aren't just ports of home console games, but are things that wouldn't be released on any other system -- they're too large for a smartphone and too small for a home console.

    --
    Corruption is convincing someone that the selfless ideal is the same as their selfish ideal.
    1. Re:Smartphone Controls Suck by wvmarle · · Score: 2

      You seem to mostly miss the point. The problem is that there are very few gamers nowadays that are willing to pay US$40 for a game. Very very few. It's just too expensive. Then the convenience app stores provide versus having to go to a shop and hoping that your game is on stock. And finally of course the issue of critical mass: there are not enough gamers to have many developers write games for the platform, which in turn discourages many otherwise interested gamers.

      Sure there will be a market for hand held game consoles. I totally agree that phones suck when it comes to control, compared to dedicated systems. But then a smartphone is a jack of all trades, and for most people, and many uses, it's simply good enough.

      Nintendo must be able to compete with smartphones, but they will have to 1) match the convenience of downloadable games, and 2) come closer in pricing. Not necessarily match the $0,99 price point, but $40 is too much of a difference. A console must be able to provide better games (game play, graphics, etc) so a higher price for such games is reasonable.

    2. Re:Smartphone Controls Suck by BasilBrush · · Score: 2

      Maybe when 6 buttons and an analog stick are standard equipment for smart phones Nintendo might have something to be afraid of; multitouch implementations of buttons and dpads/sticks are terrible and take up screen real estate.

      Yes. But the best game developers create games that take advantage of the particular I/O a device has. The best iPhone games use multitouch screen in a way that it's intended to be used - to point and drag objects on the screen. They don't emulate D-Pads and buttons.

    3. Re:Smartphone Controls Suck by YetAnotherForumAcc · · Score: 2

      Personally I see portable consoles replacing home consoles.

      It allows you to play anywhere (eg. on the couch, laying in bed), you don't have to fight with the rest of the family for the living room TV, you won't distrub anyone sleeping if you play at night and you get privacy.

      A bit more convenient too. Just pick up and play, instead of turn on TV, find disc, wait for the console to boot ...
      Allowing a more "spur of a moment" gaming in contrast to the "let's sit down and play a game" "planned event" we have with current home consoles.

      Controls wise the PSV more or less completely mirrors the dualshock. So people aren't give up much in that aspect.

    4. Re:Smartphone Controls Suck by mentil · · Score: 3, Informative

      The 4 million Japanese who bought Dragon Quest 9 at the equivalent of $64 kindly disagree with your assertion that "very very few" people would pay $40 for a portable game.

      --
      Corruption is convincing someone that the selfless ideal is the same as their selfish ideal.
    5. Re:Smartphone Controls Suck by qwak23 · · Score: 2

      http://www.vgchartz.com/weekly.php?reg=America&date=&console=&maker=

      Granted, I'm unfamiliar with the above site and how accurate their numbers are, but to me, 2.7 million games sold in one week across ALL platforms says otherwise. It doesn't break it down by price point, by the top game on their list for the week (Mario Kart Wii) still retails for $47 on amazon. That doesn't sound like very very few to me. Sure having to go get or ship a physical copy isn't as convenient as the instant gratification of digital distribution, but on-line retailers tend to blow the brick and mortar shops out of the water when it comes to media. I can't speak for the rest of the population, but most of the games I'm willing to pay $40 for, I'm also willing to wait for. If I've got 10 minutes to kill, I'm bored, and I want something new then I'm probably not going to want to wait, and well, probably not willing to spend $40 for that 10 minutes either. As for critical mass, I'll agree with that, though I wouldn't be surprised if the industry itself is pushing away from more traditional handheld types. It's a bad feedback loop, no gamers, no games yet no games, no gamers. Not many new properties or franchise iterations were brought to the 3DS to start with. In my completely uninformed opinion, I'm guessing a lot of the big studios are focusing their portable divisions on breaking into smartphones and tablets. The traditional style handheld brings PC/Console level games to the portable market, costs are probably on par with regular console/PC titles and then have to sell for a lower price point. The simple kill 5 minutes games on the smartphones cost next to nothing to develop so who cares if the price point is $1 or $2, that's cheap enough that many people will impulse buy, I would assume they are looking on getting more entrenched in that market since it probably looks like people are just printing money.

  4. Re:A top notch game like what? by dingen · · Score: 2

    Real Racing, Peggle, Flight Control, Lemonade Tycoon, Infinity Blade, Trainyard, Rage, Tower Defense: Lost Earth, Reckless Getaway, Zombie Gunship, Sonic Racing, Civilization Revolution, Bomberman, Plants vs Zombies, Boost 3D... just to name a few. I've spent hours and hours on these great games. They all feel very good in combination with the small touch screen of a smartphone and some of them look & sound amazing as well.

    I'm currently playing Anomaly: Warzone Earth and thats just a fantastic title. It's these kinds of quality games Sony & Nintendo should really be worried about. When I'm able to get those games for just 1 or 2 dollars each and run them on a device that I'm always carrying with me anyway, there's just no reason for me whatsoever to get a Vita or 3DS. I already own a DS Lite and enjoyed it a lot. But since I got my smartphone, I've rarely touched it to be honest.

    --
    Pretty good is actually pretty bad.
  5. Re:No, they don't. by dingen · · Score: 2

    The people who say that iPhones and tablets are going to kill handheld gaming systems are the same people saying that netbooks and laptops will replace the desktop computer. They're different systems with different intended audiences and are completely distinct in terms of user experience.

    It's not about "killing" anything, it is about where the money is. In that regard, the desktop PC is already long gone. Sales have been declining, laptops have been outselling desktops for years and profit margins are nearly non-existant. The desktop PC has become a products for some niches (office workers, gamers, some professionals), but the general public isn't too interested in desktops anymore. That doesn't mean the desktop is "dead" or you wont be able to get a desktop in the future or something, but it's defintely not as mainstream as it used to be.

    Same thing with handheld gaming devices. They wont go away. They wont die. But they will be a whole lot less dominant, and that's mainly because of people playing now on their smartphones instead.

    --
    Pretty good is actually pretty bad.
  6. Re:No, they don't. by RogueyWon · · Score: 4, Interesting

    Yes, I think this is basically right. As somebody who would describe himself as a gamer, I can honestly say I've got little to no interest in smartphone games. In fact, I haven't even bothered picking up a smartphone myself.

    Thing is, smartphone games can't hold my attention for more than a few minutes. My handhelds get most use when I'm travelling - on the plane or train to my destination, or while I'm away. When I'm at home, I have access to a gaming PC and all three current "big" consoles - so unless there's a really strong handheld exclusive title, I'm not going to bother with a little screen there. And for an 8 hour flight - or even a 2 hour train journey - the kind of games you get on smartphones just won't cut it - and nor will their woeful controls.

    There's a lot of doom and gloom around handhelds at the moment because the 3DS is failing (and if things haven't picked up by Christmas, then I think we can start saying "failed" in the past tense). As a 3DS owner who tried to give the machine a fair shake, I can tell you now that the main reasons for this are:

    - A lack of decent games to play now (despite the nostalgia-fuelled review scores, even Zelda hasn't stood up that well to the test of time) and a lack of interesting games in the pipeline.

    - Game prices which are, I would estimate, 30%-40% too high - for both boxed and downloadable games.

    - Dire battery life which is inadequate for any trip of over 3 hours or so.

    - A 3D effect which is impressive for a few minutes, but then headache-inducing and nigh-impossible to use on the move. Oh - and which results in big "not for children under 6" warnings all over the thing.

    - A sense that in technical terms, leaving aside 3D, the machine is actually lagging behind the 7 year old PSP.

    - Rubbish online functionality, with an eShop that is a usability nightmare.

    - Less significant than the other reasons, but still not trivial - region locking.

    However, all of the above are specific mistakes on the part of Nintendo - not elements that are essential components of the handheld gaming market. Moreover, in the 3DS's biggest region of failure - Japan - it's not smartphones its losing out to, but the PSP and even its own predecessor. It feels a bit odd and worrying because the habit in recent years has been for Nintendo handhelds to Just Not Flop (TM), but it's not unprecedented (Virtual Boy).

    Sony will avoid some of the mistakes above with the Vita, may or may not avoid others and could possibly add some mess-ups of its own - but we probably won't know until much closer to its launch. The launch games lineup is, at least, much stronger, which gets around one of the 3DS's biggest problems. I would say the main deciding factors for the Vita now (given that price and games lineup are known) will be the price of games and the battery life.

  7. The competition is for your time, not games by erog · · Score: 2

    It's not just about games. With the proliferation of smartphones, kindles, etc. It really comes down to what would I rather do with my idle time? Instead of paying for a 3DS or Vita, I can read a book; watch netflix (yes, I know you can do that on the 3DS, but thats not a differentiator); play a cheaper game; or surf the web (see netflix comment above). That's why smartphones are going to kill the 3DS and Vita - it is easier/cheaper to waste time on them.