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Ex-Board Member Says HP Is Committing 'Corporate Suicide'

theodp writes "If Apple's looking for a seamless transition, advises the NYT's James B. Stewart, it definitely shouldn't look to Hewlett Packard. In the year after HP CEO Mark Hurd was told to hit-the-road-Jack, HP — led by new CEO Leo Apotheker — has embarked on a stunning shift in strategy that has left many baffled and resulted in HP's fall from Wall Street grace (its stock declined 49%). The apparent new focus on going head-to-head with SAP (Apotheker's former employer) and Oracle (Hurd's new employer) in enterprise software while ignoring the company's traditional strengths, said a software exec, is 'as if Alan Mulally left Boeing to join Ford as CEO, and announced six months later that Ford would be making airplanes.' Former HP Director Tom Perkins said, 'I didn't know there was such a thing as corporate suicide, but now we know that there is.'"

20 of 394 comments (clear)

  1. Gave up too quickly by yog · · Score: 4, Insightful

    Shouldn't HP have at least tried to make a go of their WebOs tablet before giving up so quickly? They can't possibly have recouped the investment costs of purchasing Palm, etc.

    It's not as though personal computers are going away any time soon. Corporations still need desktop workstations, albeit more in the direction of thin Internet portal devices than the heavily loaded computers of the past.

    HP should come out with a world class ultra lightweight laptop to compete with the MacBook Air, with a touch screen and very long battery life. They should come out with an innovative line of consumer and business PCs with touch screen monitors, tiny form factor similar to Mac Mini, remotely flashable, all the bells and whistles. And they should built on their handheld base, come out with some state of the art handsets and tablets to round out their portfolio.

    Software services is all very well, but there are plenty of competitors in that space and HP will not be having a picnic. Why did they buy compaq and Palm to begin with? Methinks the current board has taken leave of their senses.

    --
    it's = "it is"; its = possessive. E.g., it's flapping its wings.
    1. Re:Gave up too quickly by NoNonAlphaCharsHere · · Score: 4, Interesting

      HP looks at the way IBM dumped the (cutthroat margin) PC and laptop market and survives on consulting and big iron and fantasizes that they can do the same. The days when HP could produce ANY world-class widget ended when they stopped being an instrument company at heart, probably in Lou Platt's day, but certainly by the end of the Evil Queen's reign. By then, they'd lost (or gotten rid of) all their top engineering talent, and were no longer one of "the top 10 places to work in the world". The Compaq, later (attempted) PWC and finally (completed) EDS and Palm deals are just the fenceposts along the way of HP losing its soul.

    2. Re:Gave up too quickly by Ecuador · · Score: 4, Interesting

      I was looking at ebay over the weekend and the Touchpad 16GB auctions were all closing at around $250-$270 - and we are talking about 1 auction closing per minute!
      So, this means that they could have sold the Touchpad at around $300 (more for the 32GB version) and still sell-out in a few days. This would have been at a loss of R&D, as the cost of making them is astimated at around $315 & $330 for the 16GB and 32GB versions.
      Now, after selling out in a few days they would have a big installed WebOS base, so maybe the app store would take off.
      But nooo, they HAVE to sell their tablet at least $400, even though they are trying to enter late in a market dominated by Apple. And when they obviously can't do that, they simply give the tablets away and call it quits!
      Now THAT is corporate suicide and yet it stands second to Nokia's recent "FU developers - we take back our promises, BTW we are just another windows phone maker now".

      --
      Violence is the last refuge of the incompetent. Polar Scope Align for iOS
    3. Re:Gave up too quickly by sortius_nod · · Score: 4, Insightful

      I really don't think you can compare HP's aimlessness and IBMs ruthlessness. IBM actually probably did the smartest thing they could "fuck it, if you want the consumer end of the market China, you can have it".

      Meanwhile HP dumps what could have actually lifted them out of the doldrums and focuses on an already overcrowded market. Not exactly the smartest thing to do.

      Going up against SAP & Oracle is not as easy as it seems. Oracle isn't just Oracle, people forget this. Oracle is the base of a huge chunk of database systems (think... well... SAP & Maximo [IBM]).

    4. Re:Gave up too quickly by Merk42 · · Score: 4, Insightful

      Yes any time a competitor to Microsoft fails, it MUST be because they were bribed, not because of poor sales and/or business decisions. I guess when Microsoft Kin failed it must have been because they bribed themselves.

      Also, HP isn't just getting out of WebOS, it's getting out of selling PCs. It is the #1 seller of Windows based PCs. So why the hell would Microsoft bribe them to stop doing that?

    5. Re:Gave up too quickly by Anonymous Coward · · Score: 5, Interesting

      The people you mention were engineers and technologists, not bean counters. I guess that's the difference.

    6. Re:Gave up too quickly by Artifakt · · Score: 4, Informative

      That's a market assumption for regular economics, You're basically saying that the customer can always enforce their determination. Macro-economics is, in some small part, just about what happens when they customer decision causes them to lose power to further enforce the market.
                Let's take a largeish example. Suppose a lot of customers think it's worth $26.37 for a copy of the 'Professor Y and the Y-men fight Gyroscopo' DVD. The company bet that it would sell 40 million copies in the first pressing, and it does (Whooo!!!) Year after year, the customers think, in large enough numbers, that the series is worth purchasing. Sales stay good. But, an increasing number of those customers are stretching their credit cards to the max, and getting into financial modes where they really need to go back and put more money aside for a rainy day, pay the car insurance, put aside more for little Billy's college, and so on. Eventually, a bunch of customers simply don't have the extra in their entertainment budget to buy Y Men 27 by the 40 millions. These people may still feel 26 dollars is a fair price, but they aren't customers any more, because they just don't have 26 dollars in the entertainment part of their budget. To make them customers again, the DVD maker needs to charge only $17.28, at which point the customers may be thinking, "This is a real bargain, way better than fair. With food prices skyrocketing and gas totally beyond my social class, this is a real steal!!", but it's still what the company has to charge if they want to get 40 million sales again. The customer can think that the high food and gasoline prices are what's unfair, but they are practical necessities. The slack is in things that are optional. The customer has an opinion about what's fair, but it may not match the market forces - when it doesn't, the market forces compel the customer's vote even by, if necessary, stopping him from being a customer at all.
                  Apple could be overcharging, if the people who think the Apple premium is fair find themselves faced with other financial choices that take them out of potential customer status, and the people who buy the cheaper options increasingly attribute still having discretionary cash available to having made 'smarter' choices in the past.

      --
      Who is John Cabal?
  2. Not _sui_cide - destruction by external party by blind+biker · · Score: 5, Insightful

    It's time we start acknowledging that CEOs of publicly traded companies don't give a shit about the companies they are supposed to lead. They got into positions thanks to buddy networks and golf course chats. These people are supremely capable at social manipulation and lining their own pockets.

    Why, is the HP CEO in any way going to feel the sting if he leaves a smoldering corpse of a company behind him? Is he not going to get paid? Scrap that: is he not going to get handsomely paid + bonuses + golden parachute? So why the fuck wouldn't he blow up HP? The guy is getting paid in either case, so why not get on with his psychopathy and have fun with wanton destruction of other people's lives?

    --
    "The agriculture ministry is not in charge of Gundam" - Japanese ministry official.
    1. Re:Not _sui_cide - destruction by external party by dkleinsc · · Score: 4, Interesting

      To add more evidence to this, consider how well Carly Fiorina has been treated in the press. When she was running for public office, all the press was on how she was a successful businesswoman who knew how to make an organization successful, despite all the evidence that the opposite was true.

      --
      I am officially gone from /. Long live http://www.soylentnews.com/
    2. Re:Not _sui_cide - destruction by external party by ducomputergeek · · Score: 4, Insightful

      Say what you will about Apple and Steve Jobs, but at least Jobs gave a damn about the products his company made.

      --
      "The problem with socialism is eventually you run out of other people's money" - Thatcher.
  3. I want what HP is smoking... by fuzzyfuzzyfungus · · Score: 5, Interesting

    I've heard that their Big Serious Expensive has its points; but every interaction with HP software that I've had down at the "commodity x86s and their peripherals" level has filled me with an unquenchable desire for bloody vengeance upon every last persons responsible for it.

    Their winCE thin clients have had timekeeping bugs in certain models(that engineering kindly verified and then decided not to fix...) Their linux ones have glaring security deficiencies that they wouldn't even acknowledge our bug reports about(Hypothetically, if you were adding a diagnostic page that allowed the user of a 'kiosk' system to use ping to verify connectivity, would you implement it by giving them a freeform text field and then prepending 'ping' to whatever they entered and dumping it straight to the shell without any sanitization? Well, the input "$IP_ADDRESS && xterm" certainly suggests that HP did... For extra credit, the 'kiosk' program was running under a passwordless account on the sudoers list...)

    The firmware of their network printers has been a mess for years, and their printer drivers(even for the workgroup networked printers with PCL/Postscript, let's not even talk about the direct-attached inkjet shit) actually seems to be getting worse as time goes on. Servers and workstations are ok, largely by virtue of being more or less stock intel or AMD kit, with drivers provided by people who don't utterly suck.

    I know that hardware's margins don't keep the Wall street boys happy; but what sort of insanity could convince HP that they are a software company?

  4. WebOS - Try Samsung by QuasiSteve · · Score: 4, Interesting

    I was personally looking forward to more WebOS devices though.

    Well, reportedly, Samsung is still interested in WebOS. Where before they were interested in licensing it off of HP ( http://www.engadget.com/2011/06/29/hp-confirms-its-in-talks-about-licensing-webos-samsung-tipped/ ), they may now just grab it outright.. even if only as a precautionary move to the recent Google-buys-Motorola move ( http://www.slashgear.com/samsung-webos-rumors-reignite-amid-ex-hp-pc-vp-grab-29174760/ ).

    Personally I'm not sure why they'd be doing that. They're going strong with Android - which, while heavily Google-influenced, is under governance of the OHA - while on their lower-end systems they've got their own OS already - Bada.

    Though if there's any chance of WebOS going forward, Samsung would be a good place to start. Them or Huawei, perhaps. Not seeing HTC being interested.

  5. Re:HP is looking for a defining product by OzPeter · · Score: 5, Insightful

    HP used to mean printers in the minds of many people. That time faded.

    In my mind HP will always be remembered as being the one of the best test equipment manufacturers, followed closely by calculators. A company that was by engineers, for engineers.

    --
    I am Slashdot. Are you Slashdot as well?
  6. Re:They're looking to the future. by somersault · · Score: 4, Insightful

    The whole "cloud computing" fad hasn't helped the demand for hardware, either.

    It's amazing how all of these new cloud hosting services are magicking their hardware out of the clouds..

    --
    which is totally what she said
  7. Re:IBM did the same by fuzzyfuzzyfungus · · Score: 4, Insightful

    I am fond of webOS(application base is tiny; but the interface is actually quite well thought out. The "cards" work quite well. Hell, maybe team Google will pick up their smoldering remains at the firesale and polish up the 'chromebooks' with some of the UI touches...)

    As for the IBM analogy, though, HP has a hard road ahead of it. IBM has always made hardware; but they've always had a software/support/consulting arm extracting its pound of flesh along with the hardware, from back when their job was to customize the Hollerith card reader for your application up the the present 'enterprise database middleware yadda yadda' stuff. They did ditch their desktop/laptop business, and they will, if asked, sell you some bare servers, dell style, for just cost+warranty; but they have always been a combined hardware/services entity. HP, by contrast, is more of a pure hardware/engineering shop that has been bleeding actual engineering talent for a while now.

  8. Re:Deja vu by jhoegl · · Score: 4, Interesting

    Kind of,

    HP has had so many leaders within the past 10 years that they have no idea what assets they have.
    Hell, HP bought a company that was a start up for the cloud idea back in... 2006 I think. They did nothing with it.
    Now they are scrambling to fix it up, and the offering wont be that great if current middle management has its way.
    HP lacks direction because quite simply HP hasnt had anyone worth a damn at the helm, leading to assets that they bought in the past to stagnate.

    HPs problem is literally itself.

    Their management style needs to change, middle management needs to be cleaned out and those that are smarter need to rise up.
    Until then, this company will bleed money, sell off divisions, and end up as small as it was back in 1995.
    If HP sells its printer lines, then you know they are in trouble.

  9. Re:Deja vu by sortius_nod · · Score: 4, Interesting

    The problems started when Fiorina, maybe even before that with the Compaq merger. They really haven't been able to do anything other than sell large volume servers since. No major projects really have come to fruition. Everything seems to turn into a clusterfuck for HP every time they swap CEOs.

    I remember a number of years ago a documentary on Silicon Valley where an ex-HP engineer said "HP's slogan is 'Invent', we stopped doing that years ago". I think that statement pretty much sums up HP.

  10. CEO background by Kupfernigk · · Score: 4, Insightful
    What do you expect? How on Earth did HP come to appoint a CEO from a software-only company that has probably never seen an end user customer in his life? It isn't as if Ford appointed a CEO from Boeing; it is as if they appointed a CEO from a fleet leasing company. The result; a decision announced in haste that was bound to deprecate HP as a brand. Apotheker seems to have forgotten - or did not know - that today's phone buyer may be tomorrow's CIO.

    Yes, the could have sold the tablets at a small loss. And, since the Pre 2 phone sells happily in its unlocked state at around $200 in the UK, they could have sold off the Pre 3 for maybe a little more. Legally in the EU they must support the things, so they might as well do it properly. But no...

    I happen to like phones with portrait format and keyboards. Some people do. I'm now having to look at the BB Torch 9810 for a next phone. It doesn't look to be as good or as convenient as the Pre 3. OK the screen is smaller that an iPhone's, the processor is slower than on a Samsung. But the actual operation as a phone/messaging device is that much nicer than either. Some people prefer, say, the Prius to an Audi or a BMW. HP just never bothered to find its market and then market to it. Yet if there was a company that could have taken on RIM, it was HP.

    --
    From scarped cliff or quarried stone she cries "A thousand types are gone, I care for nothing, no not one."
  11. Re:IBM did the same by Waffle+Iron · · Score: 5, Funny

    Hmm... that sounds like a a good value to me.

    When I choose HP, I'm getting more printer driver for my dollar.

  12. Re:Ford DID make airplanes by theVarangian · · Score: 5, Informative

    You realize that Ford DID make airplanes a long time ago. Not only that but they were GOOD at it.

    Actually all Ford did was buy up a company that had shamelessly copied much of the technology behind what became the Ford Trimotor from Junkers Flugzeugbau AG in Germany (the same kind of intellectual property borrowing the US is now complaining that China does). One could almost say the Ford Trimotor was a Fokker F.VII made with Junkers' methods. In fact the Fokker F.VII and the Ford Trimotor look so much alike people often confuse photographs of the two even though the two aircraft used completely different construction methods. Mind you the Ford was easily the superior design... thanks in no small measure to Prof. Junkers. Ford's significant contribution was not their designs, it was the way they applied Ford's assembly line techniques to aircraft production making their prices highly competitive which was one of the reasons why Junkers never managed to get much of a foothold on the US market. Ford later contributed hugely to the 18.000 plus B.24 bombers made during the war.