The (Big) Problem With RIM
An anonymous reader writes "Research in Motion, by all accounts, had a terrible week. But things might get even worse. The Canadian technology company posted dismal quarterly earnings numbers, missing revenue and sales targets, while margins continued to shrink. Co-CEO Mike Lazaridis conceded the PlayBook had been thwarted by a lack of apps and content, not necessarily by a weak platform. Like Apple with its iOS, and Microsoft with Windows, creating a successful platform will be dependent on the eco-system it supports, but RIM hasn't shown ability to foster that."
Speculation has begun as to whether or not RIM will wind up having a PlayBook firesale in the same vein as the TouchPad.
RIM's problem is basically same as Nokia's was - their platforms eco-system is practically dead. You cannot find any of the apps or games you want on them. I don't use my phone (old Windows Mobile 6.2) much so I haven't needed that many apps on it, but on those few times that I have had a need for something, it really sucks when the apps are only available for the big three - iOS, Android and Windows Phone 7. This is true for even such known programs as Skype (I actually did find some old WM6.2 Skype version, but the voice quality sucks with that version).
Where RIM is failing here again is just trying to get their own system out. There's just too many platforms. Hell, even on PC's most companies only make their products available for Windows and maybe OS X. They cannot compete with iOS at this point, and while a little bit better, Android has the same kind of fragmentation problems (though to a lesser degree). In my opinion RIM should go with Windows Phone 7. As RIM is mostly used by business people, they would even get Office and Exchange directly to it. Perfect for businesses.
I have always been a Nokia person, and after the announcement of WP7 I was looking at RIM to get out a phone with QNX soon enough.
Alas, no sign of such thing, so I guess I'll bite the bullet and get an N9, and keep it as long as possible.
I had a curve 8330 and predicted this years ago.
They had a funny policy of only releasing security fixes for their OS, meanwhile leaving out features that should have been in it from the beginning.
Simple things like being able to autosplit text messages, it couldn't do, simply capped you at 160 characters.
Or even being able to adjust the vibrate functionality on a text message notification to buzz once for half a second, had to buy an app for that. Shortest vibrate was 2x 1 second vibrations. Very annoying. Oh, and it couldn't vibrate and ring at the same time for a call. It would start the ringtone and in 5 seconds start the vibrate and kill the ringtone, then just continue vibrating for the duration of the call. Had to buy an app to fix that too.
I don't recall the rest of what they left out. I remember there were at least like 4 things that the OS desperately needed but that they wouldn't put in.
I believe their reasoning was "that way they'll buy the next phone hoping it's better with its newer OS", forgetting the part where if your current customer is annoyed with you, the last thing they're going to do is go buy something else from you. So then I got an android...
Like Palm, these people squandered a multi-year lead. They had a lock on a wonderful customer base and supplied the dominant smartphone-precursor device to the world, and failed to follow up on through an inability to execute. What happened to the original scrappy, farsighted RIM, that created the Blackberry platform to begin with? Gone - eaten up in the ugly process of becoming a large incumbent business. Now they live on inertia, and their management can't execute their way out of a paper bag. An old story, and a common one.
It has been obvious for many months that RIM was a dead letter - not just behind in the race but lapped many times by multiple competitors. I mean, the Playbook? Really? If you weren't short RIM, sue your broker.
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I think a firesale of the playbook would be the best option. Sell it at a loss, think of it as an investment.
If enough people have enough of them in hand, the app ecosystem starts moving forward. Also relax the 'RIM is for serious people' attitude of the app ecosystem - if I want to upload a "fart app" let me. More apps means more interest.
From the "Firesale" article: "Keep in mind that these prices are in Canadian dollars" - check the exchange rate, 1USD buys you about 98 cents Canadian. The US dollar is now less valuable than the Canadian dollar. I got the impression the author is still assuming the opposite is true.
I probably won't be buying this anyway.
I'm a minority race. Save your vitriol for white people.
1) Perception: With RIM failing to release a touch screen device at most a few months after the iPhone, they were perceived as a dinosaur in making, especially by the young folks. Google did it with HTC and nobody can say it's been a liability to them.
2) Pride: Whenever one would ask them about the looming competition from iOS & Android, they would quickly dismiss those concerns with statements pointing to their 'solid' financial positions at the time. Little did they acknowledge that it would be a matter of time before iOS and Android started to 'eat their lunch', after-all these platforms were not static when it came to development.
3) Strategic vision, or the lack of it: A competent CEO would have [quietly] used the available Android code at the time to develop a 'mock device' for defensive purposes using internal resources. RIM did not. During times like these, they would simply 'out' a mock Android device and the market would probably play along.
4) Being Canadian: This characteristic is proving to be disadvantageous. The same thing happened to NORTEL, a once successful company in its field. Ever wondered why Canada is the only industrialized company without a car synonymous with it? Heck, even once communist Russia still has Lada.
It's clear Apple and Google are the two heavyweights in mobile operating systems. The market doesn't really have room for a lot of other choices: too much fragmentation leads to not having the apps that consumers want.
In the pre-smartphone pre-tablet days, this wasn't as big a deal. A dumbphone doesn't really depend on that software ecosystem, so there was room for many players. But as the transition to smartphones and tablets accelerates, the pain on companies like RIM and Nokia is cranked up increasingly high. They are unable to compete with the heavyweight American operating system companies, and their former market is shrinking year over year, squeezing them from both directions.
The only viable option for RIM is probably to adopt Android to get the software ecosystem that comes with it, since you can't adopt iOS, it's the only real choice they have.
Nokia adopted WP, but that's a pretty poor choiice and it remains to be seen if they can survive there.
Interesting times
Surely the biggest problem is the name! Red Dwarf, corporate brown-nosing etc...
that i never understood their business model in the first place. what does RIM aside from undesirable vendor lock-in provide, that cannot be achieved with normal means such as imaps and smtp with ssl/tls? i (like many other people) have been using encrypted email services for decades.
For years RIM charged $200 to register as a developer before you could make any apps. Just a few months ago they announced they are "waiving" the fee.
You spent years "waiving" potential developers to other platforms. No one wants to spend $200 on a weekend hobby, and that's what most apps are.
For years RIM charged $200 to register as a developer before you could make any apps. Just a few months ago they announced they are "waiving" the fee.
Because at the time, they were the 'only game in town', simple as that.
Stop competing for the same market demographics. Do something for niches, people like me, for example, who hate touch screens, who like real, 3D, buttons, who don't want to pay for $30/mon data plans (ok, that's not about manufactures, but I am in a rant mode).
Smartphone is the phone that does not have to go online for every simple thing, that's the opposite of "smart".
I do not believe in karma. "Funny"=-6. Do good and forbid evil. Yours, Oft-Offtopic Flamebaiting Troll.
When RIM folded and provided keys to governments so the traffic could be monitored, that's when I stopped working on anything related to RIM.
It didn't matter than those governments were unlikely to have a chance to see my data, the fact that RIM management would fold so quickly is the issue.
RIM had the best, secure, platform and still does, but since they give the keys to governments - FORGET IT. Not interested anymore. Secure communications are demanded by my users, not sometimes secure, when conditionA, conditionB, conditionC are met. - ALWAYS.
The other platforms provide that level of security already + lots of apps.
Is management. And their inability to adapt to changing markets.
Its often a sign you got too large for your britches and/or became complacent, but either way in the IT market you adapt or die out to make room for someone who does.
---- Booth was a patriot ----
Gee, I wonder if the >$100 "developer license" with its 40-volume EULA and triplicate forms had anything to do with that...
Was that a one time fee or is it yearly? Early Apple apps devs have paid more then 200 USD since.
My understanding is that you have to have both a Playbook AND a Blackberry to use the Playbook online. Forcing people to buy two devices instead of one was a very, very stupid approach.
I do not fail; I succeed at finding out what does not work.
At the time? We're talking through the end of 2010. A little slow to react!
RIM used to have a secure system, but governments forced them to reveal their data, so now they are just an alsoran with nothing to distinguish them anymore.
I develop for BB, and it's a bloody nightmare compared to Android and others. Just check out what you have to do to connect with a HttpConnection.. Is it wifi? Apn? BES? BIS? And there is nothing in the framework to abstract such a simple thing away.. And if you read their forums it's full of developers basically giving up or complaining.
Now I know the development environmemt isn't everything, but I think it has a big impact on the crappy app worls for bb.
I own a PlayBook. The first thing I wanted to do with it was connect to my work computer (Windows) and remote desktop. Well, PB doesn't support PPTP or L2TP/IPSec, so that won't work. Furthermore, it doesn't have a remote desktop app, further making this impossible. I then tried to connect it to a BlackBerry (I don't own one, but a co-workers does), and it failed. The only way to make it work was to re-flash the device with the same ROM (not a new one.. I don't know why). So, then I could read e-mail, right? Yes, but you can't open attachments... wtf?
I think the above is a good summary of the overall impression people get from BlackBerry. Have you ever tried to use their desktop software for syncing music/etc to their phones? It's ridiculously awful. I actually laughed out loud when I saw it, as it took about 5 minutes just to detect the device and communicate with it. It just leaves a really bad taste in the mouth.
Which brings me to my last point, which is the development environment. For PB, it's not existent.. it's command line. Sorry, but that's not acceptable. I mean, sure, when you first release the device, but now there's still nothing? At least make an eclipse plug-in. For BlackBerry.. well, I've made a few apps for 4.6.0 and above, and it was tragic at best. There are many simple things that are just not available (some graphical markup language anyone?) - the fact that I have to write my GUI in code just reeks of outdated. And then something like connecting to the internet requires re-implementation of connection detection every time.. there's nothing built into the framework to just abstract dealing with the connection away.
I've read quite a few BB developer forums, and they are all fairly negative, or very frustrated. How can they expect a great app eco-system, when they obviously have absolutely no care in the world for their developers?
The smartphone market was (until Android appeared) one of status - people boasted their BB's 'cos it made them look and feel important. Enter iPhone, which did achieved the same functionality for people, only better. Android entered to clean up the bottom end of the smartphone market (those who want the functionality but can't afford the exclusivity) and even make tiny inroads into the upper end.
There is no space for RIM in this world, unless they focus on taking on *either* iPhone or Android in their respective markets. WP7 hasn't a chance either, but at least they're focused - they're going after the Android space, not the "status and exclusivity" space. RIM doesn't know what to focus on, and they're (unsurprisingly) doing a bad job of going anywhere.
I'm a minority race. Save your vitriol for white people.
I ended up with a Playbook from winning a contest just about a year ago. I was super excited to get one -- all the specs were great and it seemed like a winning device. The conference I was at had only one, and they kept it behiend a glass case. They wouldn't let any of the devs touch it, but they handed out Playbook Emulators (software) that you could build apps against. Over the course of the next 4 months, the API changed soo many times, and the Emulator was so buggy that it was almost pointless to develop against it.
From that point, it was 6 months before I got the real device in the mail.
A lot of promises that made the device a best-seller still haven't materilized.
- It was said it was going to ship with the ability to run Android and old BBx Apps.
- It was said that devlopers could develop apps in native QNX. Such an SDK has still not been released, except for a few select partners (I've been a BB developer for YEARS, and thought I could make this list... I guess not).
- There were BB phones that were supposed to be released immediatly after the Playbook that ran QNX. This would allow devs to target one SDK / App development model for both phones and tablets. We have not seen anything about a new QNX phone yet.
- It was said that there would be a version that had GSM/CDMA capabilities coming... It's been bumped off their road map. You can either use WiFi, or tether to an existing BB phone.
- There is no 'smartphone' stuff in there. No Calendar, no Mail, nothing. You can tether to an existing BB phone and emulate some of those things, but if your phone is off, or out of range you loose those apps. Who pays hundreds of dollars and can't check your mail on a device!
- There has been a real lack of business apps. Still no SSH app, still no RDP app. No email, no word processor, etc. These are the things people will notice when they check out the devices in the store. If the developer eco-system wasn't supporting these types of apps, RIM should have whipped them up to fill in the gaps. They didn't, and they still don't exist.
- They've scared off most developers because of the way they run their program. You have to register your device with your program and download a developer 'token' that is only good for 30 days. Every 30 days you need to re-register your device to be able to deploy apps to it. Additionally, you have to bake those tokens into your app, which means that your apps can really only be tested for 30 day windows. To get your tokens approved it can take DAYS. Submitting stuff to the App World is a similar process as Apple, except you get more feedback when your apps get rejected.
Now, all that being said, hardware wise I think the device is REAL nice.. One of the best tablet screens I've ever encountered. I love the gestures (the borders of the device are touch sensitive, and most of the gestures you use with the device orgionate from there). The web browser is really solid, and the multi-tasking works very well. Because of the screen, it's one of the few devices I can read a full newspaper on without having a lot of strain on my eyes. The OS is also beautiful too -- and much better laid out than iOS or Android. The battery lasts about 8 hours of continious use, which is great for a device like that.
That being said -- I don't use it every day. I don't even use it every week because the lack of apps to do my work. At this point, it is a glorified web browser and that's about it. Give me the ability to do my day-to-day job (like I can on the iPad or Samsung tab), and it would be the device to carry around. But not until then.
For years RIM charged $200 to register as a developer before you could make any apps. Just a few months ago they announced they are "waiving" the fee.
False. RIM has always made full documentation and SDKs available for free. They even give away software emulators for different blackberry models.
Unlike Apple, RIM never tried to restrict what applications your run on your phone, or how you sell/distribute your application.
Once you write an blackberry application, you can sell it any way you choose.
Now, RIM may have been charging to register & sell apps through blackberry app world, but that is completely different.
Blackberry applications have been around for many years, long before apple. What apple did well was to get your credit card information FIRST, so that it's easy to sell you more applications.
Because at the time, they were the 'only game in town', simple as that.
And we see how well that has worked out for them.
Companies need to realize that they need the developers and not the other way around. If you treat them like shit, they will jump ship as soon as a competitor comes out (instead of, say, developing for both platforms).
Wow, this tablet's design suck in a way I would not have though possible. The useless black surrounding space seem bigger than the actual viewing area, what is this ? Joe People wants flush "full screen" screens, and if you have to put the HW *behind* the screen, making the tablet a tad bigger, so be it ! Nobody minds having a thickish tablet, it makes it somehow sturdier (you *will* sit on it at some point) but everybody, when asked "what do you think about this empty area around the screen of your laptop / phone / tablet / TV / GPS / Gizmo" ? reply "it sucks". 100%. E-ve-ry-bo-dy. Well not everybody, 5% actually say "oh I didn't notice, I don't mind" but they are morons who don't know how to spell "ergonomics" and add "bars" to their Internet Explorer 6. Put stickers on windowpanes. Take 2.5 parking spaces. Morons. Apparently some work as HW designers. (oh and that handing the encryption keys to every cop who asks nicely? Way to go RIM, it's not like your loyal customer base actually trusted you with their data confidentiality)
pX
RIM has a bad quarter, and the glee at which people post its demise is amusing. Look at the actual financials, their assets, and the market share. Adjust for an expanded market and you get less of a 'doom and gloom' picture.
And the Playbook is a fine piece of kit - and will only get better when the NDK is released. Could it have more apps? Yes. Is there anything wrong with the device itself. No.
-- I care not for your foolish signatures.
RIM's major problem is their management. Problems like a lack of apps and whatever other reason you want to put forth all come _after_ RIM's management failed the company. Specifically, their management's lack of vision and ego.
When Apple released the iPhone, the mobile market changed. You may love Apple or you may hate Apple but that doesn't matter - the fact that does matter is that Apple changed everything with the release of the iPhone. Simply look at the vast majority of mobile phones before the iPhone and then look at the vast majority of phones after the iPhone. Everything changed.
Most companies recognized what the iPhone meant to the mobile market and thus they changed. Whether it was to "be more like Apple" or simply because they recognized that Apple was on to something big, the design of phones radically shifted. Specifically, keyboards largely vanished and touch screens were in. Phone makers changed gears.
Except the RIM with the Blackberry.
While everyone else was scrambling to adjust to the new reality in the mobile market, RIM's management steadfastly refused to acknowledge and, more importantly, recognize that things had changed. While even the most casual observer could tell that everything had changed, RIM's management somehow seemed to miss the signs and thus they didn't shift gears. Not until very recently have they begrudgingly released phones that kinda, sorta look and function like a touchscreen phone but, by now, it's too late. Momentum is well and truly swung and, once you get a massive shift in momentum like that, it's virtually impossible to stop it.
RIM's management utterly failed their company. Their inability to adapt to a changing landscape; their inability to recognize that the landscape had changed or their unwillingness to admit that it had; their arrogance in believing that their established client base made them immune to changes in the market all has lead to this point. Their management is ill-equipped to run a mobile device maker because the market demands leadership that can recognize change when it happens and adapt to that change in a timely manner. And, to be clear, when I say "management" I'm largely look right at the very top.
Nokia yesterday and Today RIM were just outclassed by apple and google in raw technical brainpower.
I believe they simple don't have the quality of designers and developers to compete with those two.
Apple, Google and to some extent microsoft have a huge talentpool in their R&D,
What symbian and rim os took years to perfect were simple outgunned within 1 -2 years of development. by apple then google.
And Microsoft is following with metro windows 8.
Mark my words, RIM simply doesn't have the technical prowess to compete with the tech giants.
The trouble for RIM is that it's really competing in a different market segment - low bandwidth, secure e-mail channel phones, which really *aren't* generalized smart phones. They're designed for that market, they own that market, and, unfortunately for RIM, that market is dying.
IBM had to completely re-invent itself not because the it ever lost its market (mainframes) - it's market became financially irrelevant. Microsoft is petrified that while it will own the PC forever, the PC itself will become irrelevant.
As for poor RIM, they are facing a situation of dropping bandwidth costs, better batteries, increasing processor bang per milliWatt, and the fact it looks like consumers will dictate what hardware businesses will use (after all, VPs are consumers too). In other words, their market is getting eaten by a completely different market.
This is the hardest situation for any company to be in - everything you do well is no longer relevant.
Most companies don't get one big idea, and RIM got that. Microsoft got two (Windows and Office), maybe three with XBox. Apple? Well, Apple's somehow been blessed with five. (Apple II, Mac, iPod, iPhone, and iPad).
Will RIM survive? It has some time, as its third world market will be relevant for quite a while yet. But if it wants to be anything more than a second string Android maker, it will require a second big idea, and not many companies manage that.
I think where RIM and Palm missed their oportunities is because leadership thinks that consumers are more averse to change than what they really are. I can see where they get these ideas; any time Microsoft realeases a new interface it's really easy to find comments rated 5 on slashdot with people bragging about how they're not going to use the new interface, set the UI settings back to Win 95 settings and kind of wish they could roll back to Win 3.1. The people who yell and scream "anything but change" can be really loud. So in the design meetings the rules are: make something new, but don't change it too much because it will scare away our customer base. That's where competitors come in. People can accept a paradigm change when buying a new product. The value add must be greater than the "pain" of the change though. Besides, sometimes changes really do drive away customers, so it's safer to not risk a big change for the next version; and promise yourself that make the big bet changes next version.
There's one big asset that Blackberry still have over the rest: BBM. This is extremely popular among the teenagers/twenty-somethings (at least in Eastern Canada). They will grow up to be Blackberry-fans. Unfortunately it's not any of RIM's doing, it's their friends being on BBM so they have to be as well. This how ICQ started out, but look what happened to them.
Sounds like some scare tactics marketing could fix the problem of secure-channel email having no market.
Great platform, nobody is developng apps for it tho.
Except that RIM has bent over in authoritarian countries to provide the government and its intelligence agencies access to the supposedly "secure" email on the BB Enterprise servers. And then they didn't have any spin ready to deal with that, and THEN they had a VP go to an interview in the UK where the interviewer asked about that, and the VP just got up and left the interview.
So they'd be starting from behind from a scare tactics marketing point of view.
They didnt give away BES keys They cant. They allowed a tap into BIS provided there was a BIS server inthat country. BES keys arent even in RIM's possession; its in the hands of the company with the BES server. Which, if its in the same nation as the thuggish government, works out the same.
Laziridks walked out because he has probably had to explain tbis a million times tojournalistswhicantbebothred to do research. Laziridis does have leadership and PR issues, I will grant you that.a
--srj/mmv
Because at the time, they were the 'only game in town', simple as that.
And we see how well that has worked out for them.
Companies that are not Apple need to realize that they need the developers and not the other way around. If you treat them like shit, they will jump ship as soon as a competitor comes out (instead of, say, developing for both platforms).
ftfy.
Wealth is the gift that keeps on giving.
Yes, but that's been offset by the collective 2.5 billion dollars Apple has paid out to developers on iOS. The $99 developer fee is a steal for the money iOS developers are making.
A device success is still largely established by the quantity of developers interest that it can generates and whether you like it or not, C/C++ are still very popular for development.
I really hope that companies start to realize that that just "providing" Adobe Flash and Air is just NOT enough to attract developers. Developers want native tools and the ability to talk somehow to the hardware; Apple by enabling mixing of Objective-C and C/C++, Google with the NDK got that, Rim, Microsoft and many others still don't.
The problem with RIM is that their main talent pool is the University of Waterloo. Their grads are the most uninspired, snobby, grands in the country. They come out of school thinking they are god's gift to development and engineering without ever having accomplished anything in their lives.
The reason businesses / "Enterprises" continue to go with the less-popular RIM phones is because none of the others have management software tied so closely with the device OS, such control remotely over the device - or such *finely-grained* control.
RIM, as a company to deal with, sucks. The BES Manager software is horrifying. Paying customers have to jump through hoops to actually talk to a support person, and even then they almost always (in my experience it's "always" but I'm sure there's an exception I haven't met) are completely clueless. Users don't want the devices.
Five years ago the first blackberry devices were introduces with blue-tooth technology. This was I believe the first smart phone device to have it built in on the market. Most laptops had different blue-tooth stacks and the BDM software was not able to interact with them unless it was modified through inf files on windows platforms. Now after three years of having an IPhone, I've been given by the new company a new torch RIM device. So i decided to sync or tether using my Asus laptop with a build-in Toshiba BT stack. To my surprise it still doesn't work. This and many other unpolished or dumb-ass reasons RIM will not stand a chance with its "We don't care attitude". Regards, A
"History is the realm of the true lie." A.Szerb
Anything more than a Hello World required their ``secure'' API, which required the applet to be signed, which required $100 for 10 signings. And the documentation is total garbage, the SDK is spread out in 100 different places on their shitty AJAX site, and the experience just sucks in general. Want to develop on Linux? NOPE. Want to run those emulators without installing shittonnes of useless shit? NOPE. Also, using the ``secure'' API is also incompatible with other phones, so if you want to do anything serious, it must be BB exclusive. It is a worthless platform to develop for. The only reason I still use them is because they are the only brand of smartphone that I know of that allows me to silently tether with just a few tricks with modem commands, all from the PC side.
Tell that to people wanting to release free software.
I just returned my last RIM device, and exchanged it for a Samsung Galaxy S 2. Let me rephrase that. After exchanging 4 DOA units, I finally gave up on the new Bold 9900, and swapped it for Android.
The issues I have had with the 9900 (apparently, a flagship device)
4th one had a half dozen dead pixels on the screen, out of the box...
I've since reflashed it a half dozen times, because every time it reboots, it refuses to boot again, until I flash it completely. So, I took the bloody thing back. The sales rep that I spoke to mentioned that he was on his 4th device as well, citing the boot loop issues, as well as unknown JVM errors on boot.
I won't touch their garbage again, ever.
I wish I was a neutron bomb, for once I could go off...
I got a free 16gb Playbook for submitting a air program to the store. The hardware was sweet, with a real solid feel. The stereo speakers were way above par, making the PB a great boombox, (if you could stand the sucky music software). The QNX OS was fast, and the interface was better than honeycomb or iOS IMO.
But there was the crappy software to deal with. I can't think of a single pre-installed app that was worth a shit, except for the racing game, which was awesome, and maybe the browser. The platform is totally locked down, and curated, and the chances of a root seemed slim-to-none. I gave mine to my brother-in-law as a gift.
Apple's dev kit was free until v4, and is now priced at a whopping $4.99. With that, you get easy access to a huge amount of resources for learning, and a thriving community to boot. The eclipse dev kit and the android development plugin is free, and again you get a huge number of example, a community, and support.
What you don't get from either is jerked around for $200 before you can even poke your head in the door. With iOS and Android, you can develop to your heart's content for free, and if you decide you've got something that you want to publish, you can do it after paying the $99 (Apple) or $25 (Android).
If that's too expensive, shift your focus to Android development. You can release you APK for free, and anyone can install after downloading it from your own website.
How does RIM expect to get a great app eco-system if they treat their developers as shit. I would love to make hundreds of apps for black berry if it was not so damn hard, and also, please make your full api free, and for god's sake make a good java interpreter.
For years RIM charged $200 to register as a developer
What are talking about? The only "fee" was $20 for a certificate to sign your code.
You're thinking of Apple, with their absurd developer fees.
Required reading for internet skeptics
Please, this a complete and total lie.
There was no such $200 fee. Where do you get your "facts"?
Required reading for internet skeptics
Was that a one time fee or is it yearly?
It was a non-existant fee. nloop is just making stuff up.
Let me repeat that before this bullshit spreads any further: There was no $200 developer fee.
Required reading for internet skeptics
Speaking as an iPhone, Android developer who looked into Blackberry, I can say that there was that fee. The $200 "bought" you 10 app reviews. After that you had to spend another $200 to get another 10 reviews. The same can be said of feature phone makers like Nokia that, until recently, required you to have 3rd party signing that costs quite a bit of money while Apple and Google where doing it for free. But in the end, Blackberry still relies heavily on J2ME. They extended the platform enough to be a smart phone years ago. In fact, to practically invent the term. But they have been surpassed and failed to keep up with the times. The days when cell phone software went for $4.99 have came and gone. It is sad for developers. But RIM and feature phone makers adapted very slowly to taking the initial investment out of creating apps. And in the process they were surpassed in profitability by app stores with a smaller barrier to entry. I'm not going to pay more to make less. You either roll with the punches or you get knocked out by them. Nokia offers free signing now, and Blackberry is now free as well. The difference is that J2ME is still fine for feature phone development. Blackberry needs to give developers closer access to the metal, and to provide a much higher level of development tools than they are currently offering if they want to remain a smart phone competitor. As it is now, they are sort of the bridge between feature phones and smart phones. QNX was a good start, forcing us to develop in Actionscript was a bad lead off to that good start.
Firstly, they are going to incorporate the api's to run android apps. That solves the ecosystem problem. That said, they need to split the company into hardware and software vendors. The hardware company should focus on: 1. Outperforming in every aspect against other phones - They have the high-end market. They need to own it. I know so many sr. execs who don't what they are doing and their kids get them to move to an iPhone. 2. Provide phones with two (2) sim cards. Many corporate users and travellers want a second line on their phones. The Chinese and Indians already have such a product, why is RIM not leading in this? 3. Focus on a hands-free standard with the automobile car stereo manufacturers. Bluetooth should be easy as pie and mandatory in every vehicle. 4. Make the GPS as good as or better than Garmin. Right now, the GPS is dog-slow and almost useless. 5. More and better drop tests and waterproofing. 6. Equivalent functionality between the phone and the playbook. In other words, no tethering. Either the phone or the playbook should be able to be the full communications device. The software company needs to prioritize: 1. Social networking. RIM should have the best social netwroking phone on the market. Period. 2. Voice recognition - either drop it or make it work. 3. Create a feedback loop with their customers. Right now, you don't get any sense as a customer that you can have any input and/or feature requests. 4. A decent music player. 5. A decent file catagorization system. 6. Better document reading/editing (more formats) 7. An apps ecosystem that works (including the Android apps) 8. Biometric security
*** Don't be dull.***
[blockquote](RIM) has been in the labs cooking up a new software platform dubbed QNX, a central piece of its efforts to restore the company.[/blockquote]
That's interesting and informative. And here I've been thinking for ten years that it's an underrated OS, maybe a little redundant for RIM.
That's interesting and informative. And here I've been thinking for the past ten years that QNX was an underrated OS for some applications, overrated for others. Maybe a little redundant for RIM.
That's still not a developer fee -- you ONLY paid that (and not that much for YEARS) if you needed to sign your app to make use of secure API features.
That was the point. There is, and has never been, a developer fee.
Required reading for internet skeptics
http://www.bgr.com/2009/03/05/breakdown-of-blackberry-app-world-pricing-structure/
There's a link discussing the $200 fee to have your app listed in their ap store circa 2009.
I get my "facts" from developing apps in 2009. How about you?
Didn't we already discuss this?
http://www.bgr.com/2009/03/05/breakdown-of-blackberry-app-world-pricing-structure/
To get into their ap store cost $200. Without that you are DOA.
It's OK to be wrong.
As I've repeatedly pointed out, there has never been a developer fee.
I did mention the code-signing fee in my first reply to you, but I guess that was too hard for you to understand. If you weren't using secure API's it was and still is completely free.
Required reading for internet skeptics
Sorry, how is this a fee to register as a developer?
Oh, that's right -- it's not. I can, as I always have, download the SDK, write my app, and distribute it for free.
See, unlike Apple, I don't need RIMs blessing to write code for a device I own.
Required reading for internet skeptics
Big Yawn
You wrote
For years RIM charged $200 to register as a developer before you could make any apps.
You're still 100% wrong. There IS NO FEE to register as a developer. Anyone can download the SDK and start developing applications at NO COST.
From your source "to submit an application to App World costs $200" (In case you're terminally incompetent, you don't need AppWorld to write or distribute your application. This isn't Apple.)
Get over yourself and STOP SPREADING MISINFORMATION.
Required reading for internet skeptics
It was only $4.99 briefly to get around the sarbanes-oxley thing. Xcode is free again in Lion.
There's plenty of free software on the App Store. That includes GPLv2 licensed stuff.
Because none of the other Windows 7 phone vendors have been able to display the ability to design a phone which is physically attractive to the consumer. When I walk into Best Buy, only a few telephones manage to stand out. All those phones are "flagship phones". Phones made by companies interested in releasing one or two phones a year and instead of spamming the market with dozens of mediocre designs in a year which will stop being supported by their vendors in 3 months after you buy them are items with long term support.
Companies produce cases, bumpers, accessories, etc... for the iPhone because it's not a short term investment. Sometimes it's as simple as seeing a full rack full of accessories for a phone which makes it attractive.
HTC, Nokia and others just don't get it. If you're going to invest in a phone (meaning buying a phone which is more than just a tosser, but actually invest in it, buy the phone, accessories, apps, music, movies etc...) then there has to be some sort of implied promise from the manufacturer that the phone won't be last months crap by the time they leave the store with it. They need to make you believe they'll provide software updates for it for the next year or three. They need to believe that if they need an accessory for it, they won't have to mail order it from some shady vendor like Expansys.
RIM can enter the market with "THE WINDOWS PHONE" or "THE ANDROID PHONE". They can design something that sparkles. Build 20 different prototypes and plant them in stores and watch which ones attract the customers away from the other vendors phones. Then standardize on that design. Standardize a connector for all features from power to HDMI that can withstand several generations. Build one a year and make it simply rock.
Nokia is still trying to spam the market with piles of crap phones. I can't even figure out on their website what it is they're selling anymore. RIM sells us a dream called QNX, but frankly, that's the lamest marketing scheme I ever heard. No one cares what OS kernel you're running. Otherwise Android phones would be sold as Linux phones instead. It's the platform that matters. If you google QNX, you find tons of information on a real-time operating system (which I have developed for many times over the past 15 years) and then some stuff about Blackberry. They screwed that up HUGE!
If I wanted to switch platforms from iOS to Windows, I would seriously look for a phone that gives me the security I find in an Apple phone. And frankly, RIM CAN do it... but they'll probably be bankrupt before they manage it.
The smart move would be to ensure their corporate BES clients (i.e. me) get some form of dibs. After all, if it is perceived as a business-first device, why prioritise consumers? We have a small number of self-bought Playbooks in house now - with a large number we might consider getting some apps written (even given the SDK issues)
They should also be smarter than HP and sell cheap bundles, not cheap devices, to get some kudos from their manufacturer and channel partners. Their resellers will want to ensure all their Playbook shelves clear, including cases, chargers and other accessories. Something like a $199 16Gb with case and charger rather than a $99 or $149 bare device and trust the consumer not to cheap out.
Close up your API's ... ok.. i'll go somewhere else...
Have fun selling the furniture....
Most companies don't get one big idea, and RIM got that. Microsoft got two (Windows and Office), maybe three with XBox. Apple? Well, Apple's somehow been blessed with five. (Apple II, Mac, iPod, iPhone, and iPad).
Microsoft BASIC and MsDOS were MUCH more lucrative than Apple II at the same points in time.
Wow, and I thought Apple had bad fanboys. You're really impressive pathetic.