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Is Apple Moving iPad Production to Brazil?

zacharye writes "According to JP Morgan analysts Mark Moskowitz and Gokul Hariharan, Apple lowered fourth-quarter iPad orders 25%, the first time there has been a production decrease. This decrease has led some to speculate that the move is more than a response to lower demand, or a wish to operate with reduced inventory. Some insiders see this as a move in production from China to Brazil."

21 of 148 comments (clear)

  1. An effort to avoid tariffs in Brazil by crow · · Score: 2

    Brazil has the worst tariffs on imports. If Apple has decided that the Brazil market for iPads is large enough, it makes sense to move production there to avoid the tariffs.

    1. Re:An effort to avoid tariffs in Brazil by HereIAmJH · · Score: 5, Interesting

      What advantage does Brazil offer?

      Higher wages, but...
      Shorter shipping distance
      Less product in the middle of the ocean
      Possibly more favorable tariffs
      Less bad press about working conditions and employees committing suicide?
      If they weren't keeping the same supplier I'd say possibly better new product security.

      --
      Another day, another update to a Google android app.
    2. Re:An effort to avoid tariffs in Brazil by morcego · · Score: 2

      What advantage does Brazil offer?

      http://www.youtube.com/watch?v=wg3SvxoyRFY (NSFW --- kinda)

      --
      morcego
    3. Re:An effort to avoid tariffs in Brazil by hedwards · · Score: 3, Insightful

      Because if we bring manufacturing jobs back to the US, it decreases the leverage that corporations have when extorting government benefits. Plus it might lead to the unfortunate situation where poor people can afford to live without having to beg for scraps.

    4. Re:An effort to avoid tariffs in Brazil by erroneus · · Score: 4, Insightful

      Let's not forget having to trust the Chinese government.

    5. Re:An effort to avoid tariffs in Brazil by Antimatter3009 · · Score: 2

      Or simple marketing. Being able to say your product is not manufactured in China is probably worth something these days, rightly or wrongly. There's also a possibility of environmental concerns. Though I admit ignorance as to whether Brazil is actually better in that area, China has quite a rep for pollution. Apple gets a well deserved bad rep for a lot of things, but I think they do legitimately care about the environment to some extent and, again, environmentally friendly is also good for marketing.

    6. Re:An effort to avoid tariffs in Brazil by famazza · · Score: 3, Interesting
      Some of the real reasons for Apple/Foxconn chose to produce iPads in Brazil:
      • Better engeneers
      • Sorter shipping distance
      • Saner time zone

      But the most important reason: Considerable tax reduction (as translated by Google Translate)

      --

      -=-=-=-=
      I know life isn't fair, but why can't it ever be un-fair in MY favor!?
    7. Re:An effort to avoid tariffs in Brazil by erroneus · · Score: 3, Insightful

      Well, I saw the movie "Rio" recently and they looked pretty friendly there... and all the birds and animals talk too. Gotta be a nice place I think.

    8. Re:An effort to avoid tariffs in Brazil by Bemopolis · · Score: 2

      That's what "Insightful" is for.

      --
      "I guess the moral of the story is, don't paint your airship with rocket fuel." -- Addison Bain
  2. Re:They mispelled the minister's name by dintech · · Score: 5, Funny

    "Aolizio" is not even a name.

    Yes it is, it means Son of Garlic Mayonnaise.

  3. It's more efficient... by _0xd0ad · · Score: 3, Funny

    They'll be produced by the brazilians!

    1. Re:It's more efficient... by roman_mir · · Score: 2, Funny

      Right, Bush heard that 2 Brazilian people died, he sent his condolences but only later asked how much is a brazilion?

  4. Speculation on rumor and innuendo by UnknowingFool · · Score: 4, Insightful

    So based on rumors, JP Morgan analysts lowered production forecasts which leads to speculation that iPad is moving production to Brazil. I don't know if I would place much stock in these analyst forecasts. They're almost never right. When the iPad 2 first came out some analysts forecasted really high numbers like 8M the first quarter only to downgrade them later. Their reasoning was since the iPad 1 sold about 7M the previous quarter, the iPad 2 should outsell it. Well the analysts did think that the previous quarter being the holidays or that it might take time to ramp up production for a new product were factors.

    Right now it's only rumors that Apple has cut orders to their existing suppliers. It may not be true. Even if it were true, if Apple has done so to bring on more suppliers nothing says those new suppliers are Brazilian. It might be that Apple is simply bringing on other Asian suppliers. Some people are speculating that this means the iPad 3 will launch soon. I would think it is more likely that Apple has cut orders because they are about to launch the iPhone 5 (or whatever it is called) and the iPad 2 shares more of the same components with the iPhone 4.

    --
    Well, there's spam egg sausage and spam, that's not got much spam in it.
  5. Not necessarily by Sycraft-fu · · Score: 4, Insightful

    There are companies that don't manufacture, but still do real work. nVidia is a great example. They don't fab their chips, TSMC does. They also don't build the cards (other than reference boards for OEMs to look at) OEM partners like eVGA do. However they make a lot of money and it isn't off of patent trolling or something. What they do is design the chips. They have shitloads of R&D and simulation and so on and their engineers design the chips, write the drivers, and so on. That they don't own the facilities to make them is of no real consequence. It isn't like someone else could just up and make a graphics chip with no effort. The R&D is as hard or harder than the manufacturing.

    Not saying that is quite the same for Apple, just saying that you don't have to be a manufacturer to be doing something worthwhile.

  6. Re:I hope so! by rodrigoandrade · · Score: 3, Insightful

    Brazil = Party all the time, hawt women everywhere, everybody is too busy having fun and consuming liquids with a high concentration of ethanol to be too serious about such evil things as world domination, a generally happy and stress-free bunch of lads.

    True, it's party all the time over here, so we don't have to worry about corruption in government, high unemployment, high crime rate, high taxes, violence, crap public health and education systems, high taxes, crazy ass traffic, and other shit (besides high taxes) that leave this country economically far behind the other BRICs.

    The truly sad part is that a brazilian-made iPad won't be any cheaper than the imported model we currently have. Brazilias usually spend the most on gadgets compared to other nations, due to... you guessed it, high taxes. Even if we have it our way, Apple will get greedy and charge whatever the market will bear (i.e. possiby lower taxes becomes Apple's margin).

    And by the way, we drink acohol alright. Ethanol is for cars.

  7. Safe(r) from corporate espionage by spiffmastercow · · Score: 2, Insightful

    Producing stuff in Brazil might be a bit more expensive in the short term, but they're a lot less likely to steal all of your R&D and sell it to your competitor.

  8. What's an "insider"? by gnasher719 · · Score: 3, Insightful

    "Insiders" don't have to make stupid guesses what this might mean. Insiders _know_ what Apple is doing. That's because they are inside, and that's why they are called "insiders".

    The people making guesses about a production move to Brazil are either overpaid information whores who don't have a clue, or some random MacRumors poster, not having much more of a clue, but at least not pretending and getting paid for it.

  9. Mercadante by morcego · · Score: 2

    FTFA:

    Aolizio Mercadante, the Brazilian Minister of Science and Technology, confirmed to the press earlier this month that Foxconn’s Jundiaí, Brazil factory is ready to begin production

    I would take that with a grain of salt. Mercadante and his political party have strong root and support from blue collar workers. Heck, their party name can be translated as "Workers Party". So this could be nothing more than a political move to increase his popularity with his support base.

    Mercadante + Foxconn ... Yeah, that's a source you are really trust ...... NOT.

    --
    morcego
  10. Re:Eu, por exemplo.. by Dogtanian · · Score: 2, Funny

    boas vindas ao nosso novo overlords rentÃvel

    Automatic translators often give ridiculous results. That's the case here.

    Oh, and how do you know his hovercraft *isn't* full of eels, you insensitive clod?!

    --
    "Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
  11. Re:I hope so! by Mister+Whirly · · Score: 2

    I have also lived in both countries and can attest that Brasil has a much higher concentration of hot women than the USA does - speaking in general. But beauty is in the eye of the beholder I suppose.

    --
    "But this one goes to 11!"
  12. Look in to nVidia's operations some time by Sycraft-fu · · Score: 3, Insightful

    First, since you like talking capital outlay, look in to the equipment they have for their development. Thousands of high end servers, a massive Cadence simulator, high end test equipment, and so on.

    Then look at their people. It isn't one guy. It isn't 10 guys, it is thousands. Those salaries start adding up.

    You are talking a lot of equipment and a lot of people. It isn't one guy sitting with a desktop.

    Finally, just have a look at others that have tried. The market is littered with those that just couldn't compete with nVidia and ATi. You have some like S3 and Matrox that couldn't keep up and so stopped trying, producing only low end ans specialty parts. You have others like 3dfx that did well, but then fell because they couldn't adapt fast enough. You have still others like Bitboys that never managed to launch a product.

    Hell Intel even failed. They were trying to launch a dedicated GPU, the Larabee, and it ended up not working out and was canceled. This is from a company that designs processors, has done basic graphics, and fabs chips. They still couldn't compete.

    What nVidia does is highly technical and very difficult. It isn't something you do by hiring an engineering grad and telling him "go to it." It is a massively expensive process.