Top 1% of iOS Game Developers Make a Third of All Revenue
donniebaseball23 writes "The top one percent of iOS game developers earn over a third of the gaming revenue made on the App Store, according to a new survey of iOS developers. The survey, set up by Canadian indie developer Owen Goss, found that the bottom 80 percent of iOS developers are splitting a mere three percent of all App Store game revenue."
News at 11.
Requests to take the survey were distributed via the following social networks and web sites: ... ...
Reddit
I don't think they make grains of salt large enough to compensate for that bias.
It also reflects the real money distribution.
Quote on the front page:
Top 1% of iOS Game Developers Make a Third of All Revenue
I guess what's most important is the disclaimer on the researchers Web site:
I make no claims as to the statistical validity of this data.
Based on this one statement, the researcher could have just hired some unemployed Enron accountants to do the study.
And based on the average pay of a typical game developer (for iOS at least), I'd think twice about investing my time and money in the programming field. Sanitary engineers make more money than programmers, so maybe people should think about engineering instead of wasting their time trying to make money for big corporations. There's no shame in shoveling shit if you can at least get a guaranteed minimum wage from it.
I buy a fair number of iOS games for my children, and the solid majority of games are dreck. On the other hand, there are so many games that there are also many good and even great games. Just yesterday I downloaded a Disney game about a showering alligator which is actually pretty educational about hydraulics, obviously a large investment in time and money by Disney and worthy of earning a ton of money.
If you get into iOS game development thinking you will just automagically earn a decent living, you are mistaken. You will do well if you write exceptional products and spend as much time marketing as coding. Otherwise prepare to never lift out of obscurity.
Well if they made more Agile games...
A third of all the kids play the top 1% of iOS games.
I play PC games. Give me a call when you make a decent one. That is what phones are for.
Sounds like life as we know it in every other field. Did someone think this market was somehow outside of the realm of the rules for the "free" market?
App tax! Make the top third pay their fair share.
Maw! Fire up the karma burner!
80% of IOS (and android) games/apps are rubbish and nobody wants to waste money on them.
In other news, the sky is blue and water is wet.
That top 1% should be punished for the gifts they've lucked into and be forced to redistribute their wealth to the other 99%. It's just not fair.
In videogames, developers have long depended on the hits for both profit and paying for the other titles. Each title is a calculated gamble, and if you lose, well, you just move on to the next one.
It's sad for the small developer who puts heart, soul, and savings into a single title, but they should be told that going in, they only have a 1 in 5 chance of just breaking even, let alone squeezing out a profit for all their trouble.
If the top one percent paid 34.33...%, the bottom 80% could probably take home 100%.
Prediction for end of Universe #42: Fencepost error in Quantum_bogosort.cpp
Speaking as an android user who only ever sees iphones in the hands of friends, does it have any apps other than Angry Birds? :-P
(I really am curious -- I'd put money on that being the top selling app, and I can't think of anything else that seems anywhere near as popular)
I mod down anyone who says "I will be modded down for this", regardless of the rest of their comment
In videogames, developers have long depended on the hits for both profit and paying for the other titles. Each title is a calculated gamble, and if you lose, well, you just move on to the next one.
It's sad for the small developer who puts heart, soul, and savings into a single title, but they should be told that going in, they only have a 1 in 5 chance of just breaking even, let alone squeezing out a profit for all their trouble.
But this is not exactly a random gamble, you know. While you surely need some luck, someone putting his heart and soul and knowledge into an iOS app/game has a much better chance to get some decent earnings out of it than the average clueless programmer. There are lots and lots of apps and games that nobody buys because they very plainly aren't worth a penny. And the apps that sell really well usually deserve it.
As far as software titles go, iOS easily is the most level playing field in existence yet.
*Admires Grover Norquist and Steve Jobs portraits on mantle*
I don't think the odds are 1 in 5 for individual developers considering how much crap is out there. The odds are dependent on how good they make the game. It's still possible for a good game to be overlooked, but considering how awful most mobile games are, I don't think it's very likely that it would be as long as a little time and effort is spent polishing it.
which is totally what she said
Except the App store is the only playing field of iOS and it isn't as level as you seem to think. Apps that get promoted by Apple within the store get a massive increase in sales, often propelling them into the top 10 / top 50. Top 10 / top 50 apps are naturally bought a lot more than others so they tend to stay in the top charts. Apps that don't get promotion by Apple languish in the depths of the App Store.
This wouldn't be such an issue if the App Store was organised better with better categories, or filters instead of having to endlessly hit "show me more" to get another screen of icons with no real info about what the game is. At the moment the order of apps is based on a combination of sales and star rating which wouldn't be so bad if the star ratings weren't so misleading (obligatory xkcd).
So... in your view successful iOS apps should be taxed and their proceeds spread around to less successful apps... so black people can eat?
I'm not sure what you're trying to say... so I'm guessing. But due understand you're talking nonsense. This thread is about how most iOS apps don't sell and only a handful are successful. That's all it's about. If you want to get get political about it... that's fine... but you'll basically be declaring yourself to be a nutcase.
I've decided to stop wasting my time responding to AC trolls/sockpuppets... so if you want a response from me... login.
All the commentators seem to be saying the saying the same thing - "YAY! If I work harder I'll be in the top 20%" :-)
Hilarious.
I'm a minority race. Save your vitriol for white people.
Actually, the plus symbol has nothing to do with in-app purchases. It denotes universal apps -- apps which will run on the iPhone or iPod Touch as well as the iPad.
He's AC, they rarely say anything worth mentioning. Best to ignore all AC posts, makes life simpler and more enjoyable.
my karma will be here long after I'm gone
More to the point, app developers pay 30% on their GROSS RECEIPTS. If the US switched to a gross receipts tax rather than an income (personal) or profit (corporate) tax, many of the loopholes and dodges would disappear entirely and a flat rate would likely be in the single-digit percentages.
Is it just my observation, or are there way too many stupid people in the world?
This is not at all unusual. The best 1% of people at something are enormously better at that something than the average. This applies to virtually everything. The top 1% of NFL players make a large portion of overall money, and the only reason it's not higher is because of salary caps. The top 1% of money-makers in the US earn something like 15% of all the money.
Clearly, those with all the capital are exploiting the others. We need to redistribute the wealth to all app developers by nationalizing the App Store. Viva la Fart App.
A brilliant system, all the lower 99%ers will be looking at the top guys, spending money on app developer subscriptions and saying "with enough hard work, I can be just like them!" - which is actually true with software sales, unlike real life, so I guess there's nothing wrong about it apart from the illusion of a more even wealth spread.
"When information is power, privacy is freedom" - Jah-Wren Ryel
The methodology he used (asking people to volunteer to take the survey) means that, as he quite rightly says, the results aren't statistically valid. So they certainly don't prove anything. In particular, broadcasting a survey and asking people to take it doesn't ensure that the people that take the survey are representative of the developer population - they could (for example) be more likely to be non-commercial developers, because the commercial developers might not be allowed by their employers to share informatiom like this. And so on.
That being said, it's not all all surprising that a tiny percentage of 'hits' would be responsible for the mzjority of the revenue, as that's true in many businesses. For example, in music the top 2% of music makes enough money to pay for the other 98% that loses money. Book publishers similarly lose money on most books, paid for by the 'hits'. Pharmaceutical companies lose money on almost all of their research, but the 'hits' pay for everything. VC's lose money on the large majority of their startups, and the 'wins' pay for everything. Most videogames lose money, paid for by the big hits. I think that it's a natural dynamic in any creative field where you're creating something new, rather than a commoditized business - you are taking a risk, and most of the time it doesn't pay off, but when it does it's huge, making the risk worthwhile. And in all of those markets it's something like 1-2% of hits that generate all of the real money.
There's also a dynamic in the market that once something 'breaks out' it accellerates. For example, when an album 'breaks out' by hitting a certain success level that gets it attention, it starts getting more promotion, it shows up in best seller lists, etc., giving it wider exposure and thus more sales. And in the iTunes store, when something starts doing well it gets better placement, reviewers write about it, etc., all of which drive up sales.
So between the two, you end up with a huge pool of new games/songs/... trying to make it, and the occasional breakout that moves up to the top tier and becomes a hit. It makes it all exciting!
Enable 3D printed prosthetics!
Compared to the console and PC gaming world I would imagine the disparity there to be even greater than this. EA, Take Two Interactive, Nintendo, Capcom, Microsoft, Activision Blizzard, Sega, Sony, etc are likely the top 0.01% when it comes to developers and probably take in almost all the (it's too damned early for me to actually do the research, sorry). The important difference here is that in iOS, as of now, the top 1% is only taking in 30% and that those developers are made up of a far greater number of indie studios.
To Quote Yoda, "That, is why you fail."
When Fascism comes to America, it will call itself Anti-Fascism, and tell you to give up your guns.
"Angy Birds Game Developers make a Thirs of All Revenue".
iTx Technologies: Open source development in Montreal
How does that differ from regular software development. I suspect that the numbers are worse in general.
Those people have all the profits? That's not fair, they should have to share those profits with everyone else. It's totally not fair for a few percent of developers to horde all the wealth while other developers can just barely get by...
Top 1% of almost anything makes 1/3 of the income in that field.
Dear Slashdot: next time you want to mess with the site, add a rich-text editor for comments.
Lets protest or somehow redistribute it.
Couldn't agree more. It is very difficult to just browse through looking for something you might like. There are only very catchall categories, more sub-categories should be introduced - for example Games - Strategy - Turn Based - Squad Tactics. For a company who is held up as a design and ease of use hero iTunes is really difficult to find anything other than what they are shovelling at you as featured or if you know about it already. I was browsing books in iTunes on my laptop today and all the book titles we truncated because they were too long to fit above the little icons. How about displaying them as a list?!
Except the App store is the only playing field of iOS and it isn't as level as you seem to think.
He didn't say he thought it was level. He said it was the most level playing field yet. Even considering all the issues you see, he is right.
What other platform has low transaction costs, software that a large number of people want, and rankings that make it possible to filter out the crap?
The web has low transaction costs, but no way to find good software. Most web apps are not as capable as their non-web alternatives.
Buying boxed in the store will get you quality software, but the transaction costs (market the software, ship in a box) are outrageous.
Open source repos have free as in price software, but most people do not have the patience to install debian and deal with its lack of polish.
The top 1% have 40% of the wealth in the US, hey.. the top 1% of the developers of iOS are getting a Bum deal, they are 7 percent behind the times!!
I can program myself out of a Hello World Contest!!
Not surprising. I bet that the bottom 80% of AppStore developers are the same people who are releasing the garbage that is currently drowning out the (relatively) few number of well executed apps available. At least 80% of the AppStore content consists of copycat apps and pure trash. Think Angry Avians, DoodleHop, and iFlatulate.
Garbage In / Garbage Out. It's as simple as that.
Sturgeon's Law at work. 90% of everything is crap. The 10% that isn't crap is where most of the money goes and the few big budget well designed titles are pulling in most of that while the $0.99 apps, even if they sell well probably won't make it into that upper crust. But requiring a lot less developer time a simple yet interesting $0.99 app is probably more profitable.
This same process is at work everywhere. A small percentage of movies take home most of the box office and DVD revenue. A couple of pop stars (with no more tangible talent than a thousand others) end up with most of the fame and money. A few athletes take home zillions, a few more make a few million and thousands and thousands never make the big leagues at all. It is the way of things. We libertarians and conservatives understand this, progressives see a problem to be fixed.
Democrat delenda est
The math works like this...
Apple: Government
Top 1%: "Job creators"
Bottom 80%: The poor saps
Apple takes 33% from 100% of all developers.
USA: Government
Top 1%: "Job creators"
Bottom 80%: The "poor" ([rolls eyes] have you visited Bolivia? Somalia? Haiti?)
USA takes 10%, 15%, 25%, 28%, 33% and 35% from citizens -- generally, depending on income level.
The highest tax brackets have been in decline since 2000:
1993–2000: 39.6%
2001: 39.1%
2002: 38.6%
2003–2007: 35%
Coincidently, so have incomes for the bottom 80% of US citizens (especially if one considers cost increases e.g. health care, interest rates on personal credit).
It's funny, 13% of blackberry developers pull in over 100k through app world. In general, Blackberry developers earn more than their iOS and Android counterparts
Remember, RIM had 42% of the US smartphone market as late as April 2010, and they out-sold Apple until early 2011 -- they have a massive install base (as large or possibly still larger than Apple). You'd be foolish, as a developer, to ignore the platform right now. There is, apparently, a good bit of money to be made.
It's funny how perceptions always seem to outweigh hard data.
Required reading for internet skeptics
Although the App Store can certainly be better, its still way more fair than any game distribution platform out there.
Try to sit down over the weekend, make a game, and get it published in the PS3, Wii, or XBox Live online stores. Heck, try to do that with Steam or Impulse. The consoles are goint to ignore you and 99% chances are the PC stores will politely reject you. Steam and Impulse promote almost everything they get but they do so because they also heavily filter what they accept to only things they would feel proud promoting.
There is always the Android app store, but most that audience does not want to spend money and you must already carry some popularity and momentum to attract the attention of those that are willing to do so, so iOS App Store comes on top by being a platform that actually places you in front of a paying target market.
I look forward to the Kindle Fire. Although the Amazon App Store for Android sucks for developers at the moment (due to them reserving the right to change prices without your consent) It still seems like a platform that may be as "open" (relative to other game platforms) as the iOS App Store and also have an audience that likes to spend money.
Yes, I would love to see some improvements in the categorization, and definitively a removal of the Top 25 button that is dead center of the screen. Yes, Apple promotes some games over others, but if you look at the list (categories, sort by release date), and then head to the "Featured New arrivals" section you may notice eveything that seems to have any effort put into it gets highlighted in the weekly featured new section.
Even if Apple does not perceive your game to be a quality product, once in the iOS App Store, you can try your luck and spend some moeny advertizing your game. Distribute flyiers if you want, web site banners are not the only way to promote software. Xerox or print a bunch of promotional material and put that in every clipboard you find at your local university campus, for example.
Problem with most iOS (and Android actually) devs is they make something over the weekend, toss it in the appstore or marketplace and sit back waiting for money to roll in. It is the developer's responsability to let the people know the game is there, or yo think Walmart bothers telling people Colgate is good for their teeth? Store's jobs are to stock up, not to market. Any marketing you get out of plain visibility is just a bonus and should not be your only marketing strategy.
In other words, games don't make much money compared to virtual Skinner boxes that let you pay a modest sum to get your shot of dopamine if you get tired of pressing the lever.
Rovio accounts for 98% of it.
/obvious
I think it is a commonly held misconception that most iOS devs are bedroom hobbiests who throw something together in a couple of days and punt it on to the App store in the hope of making a few quid. Practically all iOS games that anyone has heard of are made by professional development companies with a significant budget.
For instance people seem to think Angry Birds was this out of the blue success. Actually it was produced with a budget of 100,000 euros a full development team and was the 52nd game they had produced.
Is it time to protest the economic inequality of app developers? The top 20% clearly have an unfair advantage. We need to close this gap now!
They also signed up with a "publisher" (Chillingo) who did most the marketting legwork in exchange of about 50% of the profits (post Apple's cut.)
a traditional economy how?
This is different from income in general how?
As of 2007, the top 1% of the US controlled over 40% of the wealth, and you can be sure it's a larger chunk now:
http://sociology.ucsc.edu/whorulesamerica/power/wealth.html
The real story is why we haven't done something about this yet...
You can put pretty much anything you want on Xbox Live with their Indie Games area. Of course, whether anyone will play it is a whole other matter - but you can certainly write an app and put it in the marketplace just as easily as with iOS.
---- Den ene knappen er powerknapp, den andre er Bender voice knapp "Bite My Shiny Metal Ass"
Not as easily. I heard a few stories (sorry dont have any to share right now since I stopped paying attention a LONG time ago) about trolling and abuse of the "democratic" moderation the indie program uses. Games may be blocked, or devs with big lists of facebook friends may get your game horrible ratings as you dont need to actually own the game to rate it. You are also restricted how to develop (even Apple and it's closed garden allow you to use native code or third party game engines, while you are forced to use XNA in the XBox.)
Microsoft also hides this xbox live section in a way that you must be basically looking for it. You are, clearly labeled as a third class citizen and dont allow to share space with the big games. Meanwhile Apple and Google don't play favorites in their stores. EA's games are just as visible as John Smith's games.
I'll give you that its better than, let's say the Wii, and in some ways it's a better bone toss than what Steam and Impulse do, but it's far from being "the most level playing field in existance yet."
Just a day ago I wrote this question and the ansewr in a thread, but I give an explanation as to why the progressives cannot answer this question.
Here it is again:
I see all this people in this thread (and if you look at my comments page, you'll see just how many people are replying, so it's hard), and they would never be able to answer a fairly simple question, which I do have an answer for.
Here is the question:
What's 'fair'? What is the number that you believe people must pay into the system via taxes? (I of-course am completely against all income, corporate, payroll and investment taxes). What's the number?
They will never be able to say what it is.
I know why they can't say it. It's because they don't know what the cost will be, but the one thing is for sure: cost will be going up. There is just NO WAY for cost to go down. The way that gov't deals with the cost and run-away pyramid scheme is by increasing the revenue through higher taxes and lower benefits (the way Reagan did it for SS).
So taxes are sure to go up, not just in absolute numbers but percentage wise. Benefits are sure to go down.
But in the inflationary system and government ran medical system this means that you can NEVER put a finger on the number that you want to collect from people, because you in fact will ALWAYS have to increase that number in a government system. Of-course inflation by gov't is some of it (costs going up), but most of it is gov't ran medical care and insurance, just because it's gov't.
Some people make very little money, maybe 12K USD / year. Well, in extreme cases that's how much ONE DAY of hospital stay may cost in USA!
So that's interesting. Imagine that health care costs go up to 100K/day for some cases. What if they go up to 500K/day?
What is the appropriate taxation then to provide medical care through gov't system and is it even possible?
Well, that would be the reason why nobody will answer the question of: what's fair.
--
Of-course those who actually own businesses and create jobs (cliche, but then again, poor people don't create jobs), those who do create jobs already do more than their fair share before they pay 1 cent in taxes. That's because they increase the wealth of the society by increasing economic production output and they provide jobs, and salaried people pay taxes and they don't have to ask for gov't assistance, etc.
Sure, there are people who are feeding at the gov't trough - certain Wall Str. bankers benefit from the collapse by getting hundreds of millions in bonuses - well that just another reason to stop the government from economic participation. It doesn't know what it's doing by bailing out banks. It doesn't know what kind of damage it's causing by messing with the economy this way and by propping up zombie banks at the expense of everybody.
You can't handle the truth.
There are actually lots of nice apps that in the early days of the app store would havecdone quite well for their developer.
But now days there are way too many apps and it is almost impossible to get noticed unless you have a publisher or are vey very lucky....
From on of the 99% ....
SEI
just because you can build an app doesn't mean that it is good, or worth money. The PC software market is the same, who makes money on PC software? the top few percent, the rest are just there to practice programming, or fill niche markets. Been there, done that, got the CD.
There should be a system that takes a progressively higher percentage of the revenue from the successful apps and distributes that revenue to the apps that aren't as successful. It's not like a app's quality or usability should affect how much revenue it is allowed to keep. Those poor little guys who make the apps with just grainy pictures of Japanese teens in scanty cosplay outfits are the victims, and the big, fat cat developers who can spend time and invest resources into making something people actually want are simply guilty of greed.
Yes, I'm trollling, but it's true.
Beer, now there's a temporary solution -- Homer Jay S.
Speaking as someone who very casually uses an ipod touch, which I obtained on a special deal, and bought mainly because I just wanted to know what the device was like:
It's not easy to browse for apps or discover new ones. Sure, you can search, but search for what? I'm more likely to discover new apps when they're described on forums and bulletin boards than I am from cruising the Apple Store. Yeah, you can easily find the most popular ones in a list, but then, that's the point, isn't it? Once you're on that list, you're pretty much guaranteed to stay there, and remaining one of the small percent who gain the lion's percent of the income.
Well, I'm not wild about the device, anyway. Can't even simply transfer pictures to it without it reducing the resolution.
Really... when is it *NOT* the case that a majority of a resource is utilized by a minority of its utilizers?
File under 'M' for 'Manic ranting'
I think that's what is called the economics of the entertainment industry. Movies, books, actors, bands, songwriters. Choose an entertainment profession and the top earners are earning most of the money in the entire industry. It's the economics of the network effect of popularity.
This calls for a redistribution of wealth program from Apple.
If richest 1% of americans only made 1/3 of the income, we would be looking at our country in a very different light. We must congratulate Apple on given new opportunities to indie developers.