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So Far, More Than 50,000 Kindle Fire Pre-Orders Per Day

An anonymous reader writes "Leaked screens from Amazon's internal stock monitoring and assignment system (Alaska) has revealed just how popular the Kindle Fire tablet is already. In just 5 days of being up for pre-order there have been 250,000 reserved. That's more than 50,000 per day or 2,000 sold every hour. If that continues to launch day Amazon will need to have 2.5 million ready to ship to meet demand. To put that in context, the original iPad managed to ship 1 million in its first month." The key phrase seems to be "if this level of consumer demand continues" — but given the success of the e-ink Kindle line, that might not be crazy. Do you want one, or not?

27 of 291 comments (clear)

  1. no wonder... by Dark+Lord+of+Ohio · · Score: 2

    I want one. Now. So count me in and take my $99. A hell with it, make it 4! One for me, my wife, two kids... damn. Make it 6. Labrador and chinchilla will have one too.

  2. Right product, right price by tripleevenfall · · Score: 2

    This is the first competitor to the iPad at the working-class level. It's priced affordably and contains most of the features people will actually use.

    Is it as full-featured as the iPad, of course not, but you don't need $500-600 to get into one. This device could bring apps, cloud storage, streaming media, and these kinds of things down to a crowd that couldn't afford the pay the Apple premium before.

    Some will gripe about there not being cameras or a huge amount of onboard storage, but for the average consumer, this will give them 80% of the iPad at 40% of the price

    1. Re:Right product, right price by Doctor+Memory · · Score: 4, Insightful

      Heh, I think half the average consumers for this type of device would be satisfied with a tablet with two functions: a web browser, and Angry Birds. Bonus for a basic MP3 player. Bring that in for around US$125 and you've got a killer product.

      --
      Just junk food for thought...
    2. Re:Right product, right price by Jason+Levine · · Score: 2

      I think you are completely right. I don't think Amazon is going after Apple with their Fire offering. At least not at first. They're not trying to be the #1 tablet, but the #2 tablet. If they play this right and if the Fire lives up to the hype, they'll wipe the floor with the other tablets. Then, when someone decides which tablet to buy, they'll ask themselves whether they want to spend the $499+ for an iPad or go with the cheaper, less-feature-rich, but still very nice Kindle Fire for $199.

      --
      My sci-fi novel, Ghost Thief, is now available from Amazon.com.
    3. Re:Right product, right price by coinreturn · · Score: 2

      iPad 2 on-board storage starts at twice the Fire on-board storage and goes up to 8 times.

    4. Re:Right product, right price by tripleevenfall · · Score: 2

      This is a legitimate gripe in a way, but really, 60GB isn't enough to store all of my audio, either.

      If I have to section off 8GB or 60GB of my music collection and maintain that, it's about the same amount of trouble either way - maybe even more trouble to maintain the larger list.

    5. Re:Right product, right price by Pharmboy · · Score: 2

      I pre-ordered mine on the 2nd day, to make sure I was in line to NOT get delayed shipping (I can always cancel before Nov 15 if I change my mind, after all). I ordered specifically because it WASN'T the iPad. I didn't want the camera and all the extra features, or the price. I imagine I'm like a lot of people:

      I want something to read books on, but want something more than a regular Kindle. (ie: color) I want to be able to do some basic web browsing, read news, check web mail, etc and do basic work tasks. I want to be able to read most formats, ie: pdf, etc. I have never owned a tablet, and want my "test" of the waters to a simple, effective device. I want it bigger than a smart phone, but I don't want a giant tablet either. Yes, it would be nice if it had expanded memory slots, but that isn't as big of a deal as people might think. This isn't for doing serious work or content creation, it is for reading and basic web activities. And a casual game or two. Yes, Angry Birds would be one of those.

      I've been looking for a tablet for 6 months, and just missed out on the HP deal. I already buy from Amazon regularly. Love their deals on used books. And now, I"m even considering their "Amazon Prime" with streaming movies and TV to the Fire, or my computer (which happens to be connected to my 42" tv anyway...) So yes, it is a media consumption product. It would be nice if I could connect to other app stores without jailbreaking it, but for $200, I can't complain. I can still transfer my own books to it, and they offer thousands of free books and hundreds of thousands under $10. For the money, for MY usage, it is a steal.

      More importantly, in the long run this will INCREASE sales for the iPad and similar devices, because it is opening up the bottom end of the market with a product that is at least as different as it is alike. I can see lots of people falling in love with their tablet, and a year or so later, moving up to a $500+ version to get the extra features.

      --
      Tequila: It's not just for breakfast anymore!
    6. Re:Right product, right price by squiggleslash · · Score: 2

      I don't think it's even that far.

      Amazon isn't producing a tablet, not in the iPad sense anyway (and definitely not in the Windows 8 sense.) This is a web-enabled media player. The range of media has expanded a little over what we're used to, but first and foremost it's a low cost device that does to videos, music, and games what the Kindle does to books.

      In this universe, the iPad is essentially an irrelevance. The functionality overlaps with the iPad, sure, but the iPad is intended to more of a personal hub, not just for playing the above, but also as a communications center and a little bit of a creativity thing. I don't happen to think the iPad is a particularly good implementation of that (but what do I know? The sodding thing has sales through the roof...) but it's not exactly the same thing.

      The whole "It's an iPad killer" thing is from a media that's hell bent on pushing that story despite the fact that Amazon has just changed their line up to be almost identical to their existing competitor, Barnes and Noble, and that the specs, price, and capabilities, of Amazon's device isn't remotely close to the iPad. I think we're going to have to wait for Windows 8, and the tablet iMac, before we see the real iPad killers. This isn't it, any more than a refrigerator or a car stereo is an iPad killer.

      That's my view anyway, but what do I know. The only time I've predicted a runaway success in the consumer electronics sphere in the last decade was the Wii.

      --
      You are not alone. This is not normal. None of this is normal.
  3. Re:50,000 a day? by tripleevenfall · · Score: 4, Insightful

    This device, at $200, can actually give people on limited budgets an entry way to using the internet the way more well-heeled people do. They can stream media, read ebooks, store music in the cloud, access the internet - it's hard to even find a decent netbook at $200, or at least one that performs well at all these tasks.

    It could be something that allows the lower income into the web today, instead of the web as it was 5-10 years ago.

  4. Re:50,000 a day? by nedlohs · · Score: 4, Insightful

    Because most people have a job. And $200 is not bank breaking for a lot of people. And because they don't give a shit about a walled garden.

  5. Oblig. by Sasayaki · · Score: 2

    http://xkcd.com/605/

    "By your third trimester, there will be hundreds of babies inside of you."

    --
    Check out my sci-fi book "Lacuna" at http://goo.gl/MVxX8
  6. Re:50,000 a day? by TheSunborn · · Score: 2

    What make you think it will be stuck in a walled garden? Does Amazon prevent me from installing my own Android software on it?

  7. Nearly an impulse buy at this price by Shivetya · · Score: 4, Informative

    for many of us who frequent a site like this the price point is spectacular.

    I already own an iPad, what I am looking for is a smaller form factor. The only negative I saw with the Fire was no camera, but having an iPad and its crappy as not to be even worth having camera, I found I don't miss that. I have a real camera and a better one on my phone anyway.

    To me this is the first real Android tablet at a price point I expected. I didn't want Android tablets trying to ape iPads in features and price. I wanted an good alternative in a package that is not cumbersome. Yeah, after a few months with my iPad it suddenly feels big. It certainly isn't being used for all the things I was planning to use it for, but the Fire will do that just as well and I can buy myself and my parents each one and still be under the price of my iPad. As for the walled garden, I am pretty much there with my iPad and I have seen articles claiming Amazon won't go out of their way to stop me from rooting it if I want.

    Frankly, after all the years of Apple products I am tired of the price and getting really tired of the feeling I am locked in.

    --
    * Winners compare their achievements to their goals, losers compare theirs to that of others.
  8. Amazon is right on this one by bradasch · · Score: 2

    I think Amazon is being very clever with the Kindle Fire. It is a new device with tons of content readily available (more than iTunes, I believe), it is cheap and, most importantly, it is not a direct competitor to the iPad.

    People who want (or don't mind) a 7" device will get the Kindle Fire. People who need a larger screen will go for the other tablets (mostly the iPad, these days).

    I think the Kindle Fire will sell pretty well. And Apple will have someone else other than Samsung to get worried about.

  9. How well does it work for scientific books? by jps25 · · Score: 2

    I'm curious about the Kindle but some reviews I've read on amazon claim that its display size and its weak zoom function make it useless for typical university books (mathematics, computer science).
    I have no first-hand experience, so could someone here enlighten me whether it's a viable alternative to paper?

    1. Re:How well does it work for scientific books? by artor3 · · Score: 2

      If you mean a regular Kindle, it's no good for text books. I love my Kindle, but e-ink just isn't good for that application. The Kindle Fire being described in the article, however, is a tablet computer with an LCD screen, and would probably work just fine in that role.

  10. Re:50,000 a day? by tripleevenfall · · Score: 4, Funny

    I wasn't applauding it, I was just pointing out that both platforms have the same shortcoming.

    And it's Stockholm Syndrome... I'm not sure what Helsinki syndrome would be... an insatiable desire for cabbage rolls and pea soup? :)

  11. Doesn't surprise me that much. by jimicus · · Score: 4, Interesting

    Apple essentially reinvented the market for tablet devices with the iPad. Which is a premium product being sold by a company with a reputation for premium products at a premium price.

    Virtually every other major manufacturer looked at it, thought "Hey, we can do something similar" and started selling their product for about the same price - give or take maybe 5-10%. The likes of HP discovered the hard way that they do not have a premium reputation. But the Touchpad sale proved that actually there's huge demand there if the product can be sold not 5-10% cheaper than the iPad, but 50-80%.

    Given the development time these things take and the sort of notice you have to give to a big factory to get thousands of anything, Amazon have probably been thinking this for some time.

  12. Pre-Ordered on day 1 by The+Joe+Kewl · · Score: 2
    I placed my pre-order on day 1, however if there isn't a way to browse the internet WITHOUT Silk, I won't use it much at all.

    Given the fact that it is an Android device, I have faith that it will be hacked fairly quickly, and you will be able to do almost anything with it anyways!

  13. A refurbished iPad is $300. by s.o.terica · · Score: 3, Interesting

    The iPad 1 is $299 (yes, that's "refurbished," but many people believe that's just Apple's strategy for price discrimination since Apple "refurbished" products are indistinguishable from new).

    That's the real competitor for the Kindle Fire, and with over twice the screen real estate, twice the memory, and an infinitely better selection of apps than are available in the Amazon Appstore, for most people the iPad is likely to be the better purchase.

    1. Re:A refurbished iPad is $300. by Sockatume · · Score: 2

      I don't think Amazon views the limited supply of refurbished iPad units as a competitor. There's a pretty finite supply of them.

      --
      No kidding!!! What do you say at this point?
    2. Re:A refurbished iPad is $300. by MikeBabcock · · Score: 3, Insightful

      I'd rather have a faster tablet with a smaller screen that's easier to carry around, thanks. My wife can fit a 7" tablet in her purse no problem. I carry a 5" Dell Streak with me everywhere and use it as my current Kindle device regularly.

      10" tablets are not the be-all and end-all of tablet sizing.

      --
      - Michael T. Babcock (Yes, I blog)
  14. Re:50,000 a day? by ArhcAngel · · Score: 2

    Probably...yes...realistically...Someone will root the device before the end of the month and CyanogenMod (LOL my auto-correct wants Carcinogenicity) will be ported to it days later. But yes Amazon would love to be able to prevent you from rolling your own since they are selling the Fire at a loss. They know the vast majority will not bother.

    Amazon knows they need to get ahead of this iPod as media device trend and they also know they are WAY behind with little hope of catching up without making a concession or two in the short term.

    --
    "A person is smart. People are dumb, panicky dangerous animals and you know it." - K
  15. Re:50,000 a day? by Mordok-DestroyerOfWo · · Score: 2

    And...in all fairness, most people that I know that are on unemployment can scratch and save for a few months to be able to afford one. If they can afford iPhones and cable television an extra $200 isn't much.

    --
    "Never let your sense of morals prevent you from doing what is right" - Salvor Hardin
  16. Re:50,000 a day? by MobileTatsu-NJG · · Score: 2

    You want people pissing away money like this during a [dep/rec]ession.

    --

    "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

  17. Re:50,000 a day? by fusiongyro · · Score: 2

    "there is nothing that isn't becoming a lot less affordable"... except apparently excellent, inexpensive, computer-replacing tablets. Which is exactly tripleevenfall's point. It's three times easier to save up $200 for a Kindle Fire than a $600 laptop.

  18. Re:50,000 a day? by denis-The-menace · · Score: 2

    Hence the 'If".

    Nobody has cracked one open.
    If the chip is there, Amazon might have it just turned off.
    Time will tell.

    --
    Obama's legacy: (N)othing (S)ecure (A)nywhere and (T)error (S)imulation (A)dministration