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Competing Contests To Create Pro- and Anti-Piracy PSAs

An anonymous reader writes "New York City recently announced a PSA contest, in which it asked schoolkids to create a video about how evil piracy is. Techdirt found the whole marketing campaign questionable, and via some Freedom of Information Act requests, discovered the whole thing was really a propaganda front for NBC Universal. They also looked at the fine print on this 'pro-copyright' contest, and discovered that in entering, you agreed to give up your copyright. And, you were only allowed to repeat NBC Universal's talking points. Don't try suggesting that perhaps the industry should have adapted. In response, Techdirt has launched a competing video contest, where they ask people to create videos on the impact of technology on creativity. The Techdirt contest doesn't give you specific talking points, lets you present your own opinion, lets you retain the copyright on your work ... and is paying twice as much as the NYC/NBC contest."

29 of 220 comments (clear)

  1. Well done Techdirt by Fluffeh · · Score: 3, Interesting

    When I see things like this, I immediately think "Well done!" to the owners/managers of the website. The normal website would have gone and written up an article on it and left it at that. There are very few sites that would have made the leap from "Waaaaa, look at those cronies!" to "Heh, I know how to fix this, give me some prize money - we're having a contest!".

    I might even have to start having a read of the site every now and again.

    --
    Moved to http://soylentnews.org/. You are invited to join us too!
    1. Re:Well done Techdirt by BabyDuckHat · · Score: 2

      It's not our job to fix your company dude. Maybe if we thought you'd pay for the ideas instead of stealing them we would share them with you. No one works for free.

  2. My Script by MobileTatsu-NJG · · Score: 4, Insightful

    "You wouldn't want to play a movie on any unauthorized devices."

    "You wouldn't want to skip the movie previews we've carefully chosen for you.."

    "You wouldn't want to have a backup handy if your media was damaged."

    Be a good citizen, report piracy today!.

    --

    "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

    1. Re:My Script by Anonymous Coward · · Score: 2, Insightful

      Maybe we need to replace "Stop Snitchin'" with a "Snitch Up" campaign.

      1. Never snitch on someone at or below your socioeconomic or authority level.
      2. Always snitch on someone above your socioeconomic or authority level.

      When the rich and powerful become the preferred targets of law enforcement, the laws will change.

    2. Re:My Script by mandelbr0t · · Score: 2

      but you really should stop confusing these two issues...

      Unfortunately, laws in most of the Western world already confuse the two issues. On the one hand, we have a law that fairly balances creators' rights with consumers'... and then the DRM portion is added in to completely undermine any sense of balance.

      --
      "Please describe the scientific nature of the 'whammy'" - Agent Scully
    3. Re:My Script by SleazyRidr · · Score: 2

      You wouldn't steal a handbag.
      You wouldn't steal a car.
      You wouldn't steal a baby.
      You wouldn't shoot a policeman. And then steal his helmet.
      You wouldn't go to the toilet in his helmet. And then send it to the policeman's grieving widow. And then steal it again!
      Downloading films is stealing. If you do it, you will face the consequences.

    4. Re:My Script by Quirkz · · Score: 3, Insightful

      "You wouldn't want to skip the movie previews we've carefully chosen for you.."

      I REALLY hate the DVDs where the previews are basically forced on you and it doesn't let you skip them. (Also, DVDs where they've set the "menu" to be at the beginning of the previews instead of the real menu.)

      That particular issue is at least 50% because of the hardware. It seems like it would be easy enough to make a DVD player which simply ignored the "skipping isn't allowed" option. I would throw away my perfectly functional player and buy a replacement today, based on that feature alone. Do they exist? Anybody want to start a company that makes them?

    5. Re:My Script by Lord_Jeremy · · Score: 4, Informative

      It's not legal in many countries to make them. To "legally" make a DVD player (that doesn't violate the US DMCA or another country's similar laws) you have to get a license from the DVD Forum that include the CSS decryption key. They will not give you a license if your player does not respect parts of the standard, e.g. the "skipping isn't allowed" sections. Since CSS has been cracked it's perfectly feasible to create a non-licensed player (such as VLC) but technically those players are illegal in the US since they include software for circumventing copy-protection measures (CSS). Also they can't have the DVD logo or anything like that on them due to trademark violation. Same thing in regards to region-locked players.

  3. Re:Hyprocrites by Dunbal · · Score: 2

    Except as expressly authorized by Floor64

    And if you read their contest announcement, they expressly state that you retain all rights to your work but allow them to use it on their sites. Next.

    --
    Seven puppies were harmed during the making of this post.
  4. Re:This isn't anything new. by Surt · · Score: 4, Insightful

    Got Milk is advertisement, not PSA.

    --
    "Who is the Journal of Quantum Physics going to believe?" --Stephen Hawking
  5. script by roc97007 · · Score: 5, Funny

    "I'm eight years old, and I used to watch The Little Mermaid every day. One day my disc wouldn't play. My dad says it's got a scratch on it so it won't play anymore. I cried and cried, so my dad downloaded the movie from some website and burned me another copy. I turned my dad in to the nice people at the MPAA and he's serving hard time now. My mom and I aren't very happy at the shelter, but we feel better now that the movie studios are getting their fair share."

    Don't pirate movies. Because the movie studios aren't rich enough."

    --
    Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
    1. Re:script by roc97007 · · Score: 3, Informative

      > A better reason would be "Don't pirate movies because most of them stink anyway and you don't want your mind warped by what constitutes scripts, dialogue or acting these days.

      Well yeah, but I'm eight years old fer chrissake. We have much lower standards for entertainment.

      --
      Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
    2. Re:script by Solandri · · Score: 5, Informative

      Disney is actually one of the few studios who will replace damaged discs for a nominal shipping and handling fee. Probably because so many kids destroy the discs and tapes. In that respect, they are upholding the "you only bought a license" model of buying DVDs. The other studios are cheating by telling you you only bought a license, but if you try to get them to fulfill their obligations as a licensor and request a replacement for damaged media, they'll tell you to buy another one.

  6. The only way to do this by tenzig_112 · · Score: 4, Funny

    The Pro-Piracy PSA should be an exact copy of the Anti-Piracy PSA but the voice over should be read with a barely perceptible hint of sarcasm.

    1. Re:The only way to do this by mister_playboy · · Score: 2

      Stephen Colbert, is that you?

      --
      Do what thou wilt shall be the whole of the Law ::: Love is the law, love under will
  7. Mathematically... by migla · · Score: 2, Interesting

    Mathematically, we should pirate the shit out of things.

    See, a good movie or song has value - it enriches a persons life. The cost of copying these things is negligible. So, essentially for free, we can create enormous value in form of good feeling, learning, culture and stuff for billions of humans.

    Now, of course the poor starving movie execs will loose, but they're free to get a job at McD.

    All the artists and craftspersons that are actually required should of course get by. If copying was legal, art would probably increasingly be crowd-funded before creation, but a meager living wage for everyone would really let artist just about not starve and enable passionate people to keep doing their art.

    The value from copying will be far greater than the loss of value from it. I'm not gonna worry my pretty little head trying to calculate numbers, but I'm sure the math is solid.

    If we can give something good to everyone for free, it would be the right thing to do.

    --
    Some of my favourite people are from th US; Vonnegut, Chomsky, Bill Hicks.
    1. Re:Mathematically... by Bob9113 · · Score: 4, Insightful

      Now, of course the poor starving movie execs will loose, but they're free to get a job at McD.

      All the artists and craftspersons that are actually required should of course get by.

      Hmmm, so the current bloodthirsty interpretation of copyright doesn't work, but there is a flaw in eliminating copyright altogether. If only there were some way to secure a limited right for a shorter period of time. Like, suppose copyright lasted for 7 years automatically, then could be re-upped for another 7, and suppose it did not cover copying for educational purposes or satire. That would give enough financial incentive to keep those people who are genuinely passionate about the craft in the game, without creating such an enormous cashflow as to attract all the lawyers and sociopaths (who ultimately wind up drowning out the people who are doing it because they have a genuine gift, or something important to say).

      It almost seems like some really sharp people could have figured that out right at the beginning.

      Oh yeah, they did.

    2. Re:Mathematically... by Americano · · Score: 2

      Right - we should kill the goose and take all the golden eggs out at once! Enough with this waiting for a single egg every few days!

      Any system which requires a creator to produce in order to have his creation shoveled into the outstretched hands of other people to "enrich their lives" with no consideration or value given in return for the effort and skill required to perform the act of creation is monstrously unjust.

      You make a lot of hand-waving assertions, and then tell us that you're "not gonna worry your pretty little head trying to calculate numbers, but I'm sure the math is solid." Which tells us you have devoted exactly zero time to actually thinking about what you've proposed.

      If we can give something good to everyone for free, it would be the right thing to do.

      Yes, if we could give something to everyone for free, it would totally be right. Except the time and effort required to produce a song, movie, book, picture, or any other creative work is not zero. Therefore it is not free to create, and in fact might require many hundreds, thousands, or even millions of dollars to produce, as well as many weeks, months, or even years to create it. So what mechanism do you propose that will compensate creators for their time, talent, effort and materials?

    3. Re:Mathematically... by Endo13 · · Score: 2

      Right - we should kill the goose and take all the golden eggs out at once! Enough with this waiting for a single egg every few days!

      That's exactly what the mega corps are doing, so I'm not sure what point you're trying to make with that.

      Any system which requires a creator to produce in order to have his creation shoveled into the outstretched hands of other people to "enrich their lives" with no consideration or value given in return for the effort and skill required to perform the act of creation is monstrously unjust.

      No one's requiring those creators to produce anything.

      You make a lot of hand-waving assertions, and then tell us that you're "not gonna worry your pretty little head trying to calculate numbers, but I'm sure the math is solid." Which tells us you have devoted exactly zero time to actually thinking about what you've proposed.

      Who cares? You're doing exactly the same in this next quote:

      Yes, if we could give something to everyone for free, it would totally be right. Except the time and effort required to produce a song, movie, book, picture, or any other creative work is not zero. Therefore it is not free to create, and in fact might require many hundreds, thousands, or even millions of dollars to produce, as well as many weeks, months, or even years to create it. So what mechanism do you propose that will compensate creators for their time, talent, effort and materials?

      GP's point is that we would be better off with no copyright than the copyright we currently have. And he is absolutely correct. Now, if you take copyright and adjust it for today's world, it would be better than no copyright, but that's not what we have. The biggest change that needs to happen for copyright to be good and not evil is the duration. Copyright in the US originally lasted 14 years, with a possible 14 year extension if the creator was still alive. This was at a time when the only stuff to be copyrighted was printed material, which took potentially months or years to print, and even more years to distribute to your target market. This is without even considering the time to actually write the book in the first place. In today's world, a book, a movie, an audio track, a picture, and anything else that can be pirated can be produced in a matter of months and distributed in a matter of minutes or hours - and that's global distribution. You can make your product available to your entire global target market that quickly. Given how much more quickly you can now make your production available to anyone who actually wants to buy it, copyright should be that much shorter, not longer. Taking these things into account, a much more fair copyright duration today would be something like 5 years with a possible 2 year extension, if the creator is still alive. Instead, copyright currently lasts 75 years after the creator's death... and long before we reach that point for anything, law will be rewritten to allow for still more copyright extensions.

      Disney was the original driving force behind insane copyright extensions, but they're certainly not alone any more.

      --
      There is no -1 Disagree mod. Slashdot.org/faq defines mod options. USE IT.
    4. Re:Mathematically... by Endo13 · · Score: 4, Insightful

      Your statement itself is trite and meaningless and pretty much worthless, but it does serve to (as a byproduct) point out something interesting:

      Art's value is inherantly very subjective. In a civilization merely fighting for survival every day, it's pretty much worthless. When people have time to actually enjoy and pay for art, it's still only ever worth what people are willing to pay. The creator can set the price, but he can never set the value. If the price is too high, some (or all) people won't buy it, and he only has himself to blame.

      Piracy, in reality, is simply the free market at work, balancing out prices that are higher than the actual value of the art being sold.

      --
      There is no -1 Disagree mod. Slashdot.org/faq defines mod options. USE IT.
    5. Re:Mathematically... by Endo13 · · Score: 2

      ... really? Because I'm pretty certain that the mega corps are all about protecting that goose with walls, fences, razorwire, and armed guards so nobody can get to it but them.

      Clearly you don't realize what the goose is here. You're talking about their protected works. Thing is, by themselves, those works aren't worth jack shit. We're the goose, and our money is the golden eggs. Those protected works are merely the tool used to extrect the eggs from the goose. And they are indeed working very hard at bilking us for every red cent we're worth as quickly as possible, and nevermind about tomorrow, let alone next year.

      If your system of compensation says blah blah blah, ad infinitum

      Clearly you still don't get it. So I'll repeat it for you one more time, with pertinent emphasis: No one is requiring those creators to produce anything.

      In fact, I did the exact opposite

      No, you didn't. You made a lot of hand-waving assertions about lots of time and millions of dollars that absolutely positively must be spent to produce anything, ever.

      Any system that disregards the cost of production - not just the cost of duplicating an original - does so to the detriment of the creator, and in essence turns them into a beast of burden, sentenced to create things for the "benefit" of other people, to the detriment of themselves. I specifically ended my statements about cost with a question: What mechanism is proposed to compensate creators for their time and effort, if we want to make all content freely available to anybody who wants a copy? It was a genuine question, which I'd like to hear genuine answers to, not handwaving assertions about "somehow the math will work out because I *feel* it will."

      It may have been a "genuine question", but it's already been answered upwards of umpteen billion times. Here's the two most popular and quite viable answers:

      1. With a copyright system that's actually fair
      2. With a commission system

      --
      There is no -1 Disagree mod. Slashdot.org/faq defines mod options. USE IT.
  8. I think you need this by Capt.DrumkenBum · · Score: 3, Informative

    Everyone needs to see this PSA.
    http://www.youtube.com/watch?v=ALZZx1xmAzg

    --
    If I were God, wouldn't I protect my churches from acts of me?
  9. FYI: PSA TLA DEF by camperdave · · Score: 4, Informative

    Just in case anyone was wondering (as I was, initially). PSA = Public Service Announcement.

    --
    When our name is on the back of your car, we're behind you all the way!
  10. Re:Not too useful by bws111 · · Score: 2

    You are talking about two entirely different things. We don't need scribes because we have the printing press. However, we still need (want) authors, editors, etc. The analog in music would be we don't need CD pressing factories. I don't see anyone arguing against that. However, we still need (want) musicians, engineers, etc.

    Now, if your argument is that we DON'T need the music, film, whatever industries, that is fine. If you are satisfied with content that is produced outside of the industry you can enjoy that today. No-one needs to do anything. If everyone decides that that content is sufficient the industries will go away, and nothing can be done about that. However, what pirates are saying is that in fact they DO want the product created by the industry, they just don't want to pay for it or otherwise think they are entitled to it on their terms alone.

  11. exclusive, and draconain (c) places works at risk. by wierd_w · · Score: 4, Interesting

    For a stellat example, look at the systematic destruction of works by the BBC from the 60s and 70s.

    There were over 200 episodes of Dr Who alone (there were many other series besides that one in the burn bin) that were destroyed without backup copies, because the bbc did not have room to store them, and because the copyright licensing of those episodes required outside stations and studios to return *all* copies sent to them.

    Currently, only 20 or so episodes remain totally MIA from the first doctor series, due almost exclusively to painstaking reconstruction from poor quality pirate recordings collected by the viewing public when the series ran.

    The only reason approx 180 of the 200 were recovered, was BECAUSE of "piracy".

    Something to consider, given the cultural impact of that series in the UK, as well as in other countries.

    If nothing else, rampant piracy protects popular and influential works from willful destruction, by massively replicating the number of copies. This alone is reason to support personal use piracy.

  12. Re:Occupy this by PopeRatzo · · Score: 2

    -1, Redundant

    -1, Troll

    --
    You are welcome on my lawn.
  13. Re:exclusive, and draconain (c) places works at ri by wierd_w · · Score: 2

    Actually I am more a ST nerd, but DW is nice variety.

    I was more approaching it from the "70 years from now, how will cultural historians view the "dalek mania" phenomenon of the 70s in the UK, given the destruction of the original material" angle.

    Much like current classical period historians lament the loss of "trite, usless shite" like the vulgar satyr comedies alluded to by ancient historians.

  14. Re:This isn't anything new. by i_b_don · · Score: 2

    Wow... i've grown used to cynicism and ignorance on the internet... but I've got to say your post is really quite depressing. Your post has a combination of cynicism, ignorance, and intelligence all at the same time and it's sad to see.

    "Milk is good for you" is you repeating an advertisement. It has calcium yes, but it's also a high fat drink and it's health benefits are debatable. But I agree with your main premiss that corporations sponsoring PSAs are not intrinsically bad, except that it can lead to slanting of the truth to benefit said corporation. It most cases if you allow this, the corporation will just turn the PSA into an advertisement designed to sell their product. If some unbiased group controls what "truth" is told, then it's cool, but if the corporation controls this "truth", then we're in trouble.

    Corporations are not your friend. Corporations are tools and they see you as a tool, "a resource". Each resource should be replaceable with another resource. People are only useful as long as they provide labor. The environment has little value. Profits are everything. Fairness, ethics, loyalty, responsibility are not expected or desired. Corporations are sociopaths by nature. This is the way they are designed. However... if properly harnessed with regulations to prevent abuses (such as not dumping toxic waste in their own back yard), and properly put into direct competition with other such corporations, they can produce benefit for all society.

    The idea that "many decisions of the government being based upon what corporations want is not entirely a bad thing" is mind bogglingly stupid. If allowed corporations will make laws that only benefit themselves. They will push as many expenses away from themselves and toward citizens. They will capture regulators so they don't have to play fair. They will make laws so they don't have to pay for what they use, put in safety features, or properly dispose of waste. They will create monopolies. They will give themselves tax breaks, tax advantages, and make decisions that are only beneficial to the people in control of the corporation (these people are known as the top 1%). Their only goal is to make money.

    As I said, corporations are sociopaths, so while they do good a lot of the time, you don't want to turn your backs to them and leave sharp objects lying around, and then tell them they can't do something. Government needs to be controlled by the people because that is our defense against and our control over the corporations that already control so much of our lives.

    d

    --
    all language nazi's will burne in heil!
  15. Re:exclusive, and draconain (c) places works at ri by Insightfill · · Score: 2

    For a stellar example, look at the systematic destruction of works by the BBC from the 60s and 70s.

    An additional reason: when the ability to record and play back a previous episode because feasible, the unions responsible for the support staff (lighting, sound, etc.) for the live shows became rightfully worried about losing work. There were specific contractual requirements that recordings be destroyed after a certain length of time.

    The challenge is that at the time I'm certain it wasn't obvious what was culturally significant and what wasn't. I can remember paying $50-$100 for 1 inch wide, one hour long, Ampex reel-to-reel video tape spools in the mid 70s. Given the sum-total of all BBC broadcasting from that decade, I can believe that trying to preserve ANY tapes must have been a bear.

    I find the "British Invaders" podcast interesting from time-to-time as they discuss some of the challenges of finding old episodes of BBC (and ITV) shows. I remember one discussion where they apparently had staff that would go around weekly to each office and ask for any old tapes to be recycled - quite a few shows were lost because the producer wasn't around to specifically "DON'T take that tape!"