Valve Boss Expects Apple To Challenge Game Consoles
Speaking at a panel during the WTIA TechNW conference, Valve CEO Gabe Newell had some interesting things to say about his expectations for the console business. Quoting:
"The living room is the domain of the consoles, and its ability to exist independently from the other platforms is gone, Newell said. Newell expects Apple to disrupt the living room platform with a new product that will challenge consoles, although he doesn't have any particular knowledge of that new product. 'I suspect Apple will launch a living room product that redefines people's expectations really strongly and the notion of a separate console platform will disappear,' he said.
Newell reiterated his concerns about a closed model being the 'wrong philosophical approach' but one that people will emulate because of the success of Apple and Xbox Live."
Valve have the distribution mechanism and the software library in Steam, why don't they release a reference Valve Box then?
Hide windows with a pretty dedicated UI and sell it cheap. It's Amazon's business model for the Kindle and it seems to be working quite well for them.
Isn't Steam basically the iTunes of PC games though?
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I'm playing Dark Souls 3 on my iPad 4, and after dying 25 times against a boss I finally win. Before I can save, the battery dies.
I chuck it against the wall in rage and it shatters into more pieces than my dream of ever beating that game, and it sings Daisy Bell in a synthesized Steve Jobs' voice.
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And where can I plug in a keyboard while we're at it.
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And, um, Steam?
Newell reiterated his concerns about a closed model being the 'wrong philosophical approach' --- I guess that means he doesnt like the idea of this happening any more than i do then ...
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So long as you're called Zev, or Xev. But when it finds a cyborg body, goes crazy and starts chasing after you shouting "You're not pretty, Stanley H. Tweedle, but you're my kind of not pretty", that's when you have problems.
Where the current manufacturers, frankly, suck. Especially at marrying hardware and software. Like the phone market before iPhone. (Notice that the one competing OS was made by a software-ish company, and not any manufacturers). I don't see this problem in the console market. If anything, I don't see what apple could bring to the table there.
If there is one line of attack, perhaps it would be via Apple TV for the very casual market. You could give them their own lightweight controllers that double as remotes, and also make iPhones the controllers using their accelerometers like iPad does and an app.
It certainly won't be for the hardcore gamers, but that wouldn't really be something economical for Apple to crack nor their forte. On the upside, you could bring all the iPad games over to the TV.
Surely Apple TV is Apple's Living Room device, Apple have never really seemed to care about gaming beyond casual easy to pick up/put down type games.
These comments are my personal opinions and do not necessarily reflect the opinions of the other voices in my head.
Seriously Slashdot? An extremely influential man in our community dies and you post stuff like this instead of accepting one of the firehose submissions?
RIP Ritchie and /.
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Wait, I can already do that and its not exactly going to threaten a game console. If anything most of the games on the iPad feel as if I am dealing with a Readers Digest Condensed "Game". There are some involved games, one of them imported from DOS days named Ascendancy, but for most part the market is saturated with games which spam you with pay upgrades. I certainly don't want to see that model become prevalent in consoles.
Then comes hardware, Apple hasn't shown any urge to provide real gaming hardware at any level. Graphics has always been an afterthought, even the latest and greatest iMacs are far behind what the PC world has. While they may/may not be ahead of current consoles most of those are five years old and are due replacements.
So what does Valve expect? A jacked up Mini with a real graphics controller? What will the interface be? Surely not touch screen, it won't translate well at all to the big screen.
What I do see is probably a misguided attempt to sell TVs with built in Apple TV components and touch screen remotes sized between phone and iPad. But a game console?
* Winners compare their achievements to their goals, losers compare theirs to that of others.
They are so hyped up at the moment, that anything thay release will catch up. If Apple they reinvented the wheel, it would be a huge success.
IMHO, touch based devices are worse for gaming than those with dedicated keys, but that doesn't matter.
App store matters - and games for a few dollars (compared to beefy prices for games elsewhere).
What Jobs got right is that sofware is overpriced and having it offered in the same bucket with cheap stuff makes software retailers rethink their prices.
We can see this with the consoles, none of them can play proper PC games. Why do you think Half-Life 2 for the xbox looked far worse? And that is an OLD game.
While for most geeks the difference between a PC and a gaming PC ain't all that big, for the average consumer there is a HUGE difference. Their PC is a P4. People still use non flatscreens for screens!
A reference PC that can play games for half a decade will need to be a cutting edge machine to survive for that long. You can't just use a 200 dollar machine because not only will it already be crap, it will be even crappier by the time it has any adoption at all.
The reference gaming PC has been thought up before and it never works. Either it is to expensive to get adopted or so cheap it ain't any good.
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You may solo them, I prefer them in a group.
Airplay mirroring on your iWhatever + apple TV = your TV is now (almost) a computer. It can play games. Go play them.
"Apple will launch a living room product that redefines people's expectations really strongly and the notion of a separate console platform will disappear"
I am not sure what this guy is smoking but I guaranty you that anything Apple releases will not integrate into your existing Wii, Xbox 360, or anything other then products owned by Apple.
The biggest concession Apple has ever made was allowing Ipods/pad/phones to plug into PCs and i suspect that this will continue to be their biggest concession for the foreseeable future.
Troll is not a replacement for I disagree.
So, I can only assume that once Apple does this that Sony, Microsoft and Nintendo will start suing for patent infringement. Apple will somehow win despite it being obvious they are violating patents. Then after Apple sells a $700 console that for some strange reason millions of people buy despite not being any better than anything else, Apple will sue those three for having violated patents it has that really are the same as patents everyone else has and win.
If Apple is releasing a competitor to consoles then I can't see how he can complain about it being closed.It certainly can't be any more closed than the xbox which you have to go through Microsoft for everything.
You can't surf the net with a browser because you might find a free game to play on your xbox and Microsoft wants to charge you to access free services like Facebook and Twitter. You can't even buy your own hard drive. You have to buy a proprietary xbox 360 hard drive.
If Apple were to release something half way between a console and a PC then it will probably be more open than the existing consoles. If it comes with a browser it's already more open than the 360.
From TFA
"Newell expects Apple to disrupt the living room platform with a new product that will challenge consoles, although he doesn't have any particular knowledge of that new product."
So, "Hey, Apple may do something that may or may not be awesome and stuff." Then he goes off about Apple being a closed platform (XBox, PS3, & Wii aren't?), but doesn't even touch on the points that Apple has no creative partners or real console experience. Apple has no gaming leverage.
I don't see what his point it is, where he's driving at, or if he may actually know something that hasn't been rumored/leaked widestream yet. Let me start a rumor- Valve will soon be working with Apple to make something "that is awesome and stuff."
Vote monkeys into Congress. They are cheaper and more trustworthy.
This is the perfect avenue for Valve to become the next Nintendo. I can help. Let's talk.
The second gen apple TV is powerful enough for basic games (and this is what is selling bulk, at the moment), has bluetooth, and is super cheap.
I predict a new generation apple TV with iPhone 4-S hardware. Selling for around 100-150 bucks, and enabling people to purchase IOS games from the app store and play them in full high-def in the living room, possibly using i-devices as a controller, or with additional blue-tooth controllers available.
The hardware is good enough, it is cheap, and as been shown so many times as of late, all the hardware in the world doesn't matter a shit because most modern big budget games are crap - they're far too conservative and just follow the same tired old formula, and no one is willing to take a risk. The app store os a breath of fresh air n that respect.
If people could buy games to play on their home cinema for anywhere between free hand typical game RRP, with an average cost under 10 bucks (and ability to play the same content on an iPhone), they will likely sell like hot cakes. Sony and microsoft should be concerned.
I run: Windows, OS X, Linux, FreeBSD. Just because you have a hammer, doesn't mean everything is a nail.
So it seems to me like he has all the reasons to want people locked in his walled garden, not in Microsoft's or Apple's.
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Why is it suddenly everything thinks anything apple with touch will turn to gold? Since when has the corporations ever done that?
Yes, apple got lucky with their ipods, iphones & ipads. Lucky, that is all. Some maybe call it smart, visionairy, or some stupid shit like that, but it was lucky. They made products that was easy to use, looked nice, and people loved it.
Now we are talking gaming, consoles and the living room. This isn't a new market, this is an old market that has been fought in the trenches for quite awhile.
Let's look at the options.
Having a game console that uses Ipads as the controller. oh, nm, that is being done by the next Nintendo console.
How about streaming games from servers so they end users don't need expensive consoles to run it? Oh, nm, that is done by Onlive.
Let's see, how about they make a console that connects to the tv, but connects to Itunes, so you can buy/play your movies/tv/whatever from that? Oh, they already make that and it sucks? And they aren't the only one. Damn.
Are they coming up with some holographic machine that lets us see everything in real 3D Or how about a VR sim that lets us experience the gaming world.
No, apple ain't doing shit in the console market.
This is pure speculation and probably a religous hope that Apple is somehow the Holy Grail of Modern Computing devices. I'm going to guess Gabe probably need to take some insulin before he made those statements.
Be seeing you...
What he is really saying is that valve wants to make iOS games for AppleTV.
It is what I want connected to my TV.
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Didn't they try and fail to gain traction in the living room with the Apple TV product? I'm not sure what this guy is smoking, but I don't think there is too much worry about Apple challenging anything right now. Last time Steve Jobs left Apple they floundered until he came back. Now they can't get him back. They make cool products, but I think he gave direction and style to the company. Apple is more like a cult, with people wanting to be as cool as Steve is, rather than an innovative company that can make great gadgets on their own. We will see what they do over the next few years, but if I was a betting man I would short their stock after the iPhone 5 release has finished.
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This is what the iPad is already doing. Apple don't care about console gamers like Uncharted or Gears of War in particular, but these kinds of games are already just about technically possible on the iPad - just without the console button controls. The iPad is already a device that is well suited to being used by people sitting or lying on a couch in their living room, it's just that people using it can read books, listen to music, watch movies, browse the web and use non-gaming apps besides just playing games. It's not *directly* challenging Nintendo, Sony or MS, but it's an example of a sort of convergence device that is simultaneously competing with multiple different types of devices at once for people's time and attention. Because of the power of the device, quickly escalating market share, incredible mind-share Apple are creating with their slick image and focus on user experience, and availability of (cheap!) software, I hope MS, Sony and Nintendo are shitting their pants and thinking hard about what their next move will be.
By the way, there are many great games for iPad and iPhone. There aren't so many of the big games that you see on consoles that are developed by large teams at games companies like Valve etc. but I'm sure it's just a matter of time before there are more big mainstream games on devices like the iPad than on XBox.
Didn't they recently add the ability to use an ios device as a remote for AppleTV? That would seemingly be the initial play on the console market by setting up the console and having people buy the components before they were even aware they were...
That and charging 400 bucks for a control without a 2 year contract (or however much with a contract) seems like a ridiculously profitable business model.
Sony made a very wrong assumption with the ps3 and how "gamers will pay it"-type attitude. There have been other, even more atrocious failures in the past as well with expensive consoles (Neo-Geo). Now, Apple has shown that the high-price tech niche market exists in other arenas, but history seems to predict that trying the Apple "business-as-usual" style here would be a humbling experience for Apple.
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They're not challenging consoles. They're becoming consoles. Locked-down hardware, closed internals, gatekeeper needing to sign software, set-top equipment... that's a console. Its not LIKE a console, it IS one.
Keyboard and mouse on a tray table? You are obviously not an FPS player.
And you would be correct in your assumption that first-person shooters happen not to be my favorite genre.
And you try building a decent gaming PC that can do the latest games at 1080p for the price of a PS3.
Can one do the latest PS3 games at 1080p for the price of a PS3? I was under the impression that Xbox 360 games at least were running at 576p to 720p. Is the PS3's RSX GPU really that much stronger than the Xbox 360's Xenos GPU?
who made part of the $3B from programming for Apple. How much as the open source crowd made?
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I haven't seen any posts about the Xbox arcade or w/e it's called. The 360s and PS3s are not just about AAA titles, there is, afaik, quite a lot of smaller indie games available for both platforms and for PCs. While a lot of Apple's gaming success has come from these micro indie games, they're not the only platform for inexpensive casual games. I think it would be a lot harder than many of the commenters seem to think to claim dominence in the console market, focussed on a niche market that already exists and, from what I can gather, is thriving
Valve has an excellent catalogue and distribution mechanism for PC games, but those games are poorly suited for gaming from your couch.
Say a developer does want to make a game suitable for the living room, but the developer isn't a big enough company to qualify under typical console developer guidelines. Would a Humble Couch Bundle be viable?
a pimped up apple tv running ios, locked down
Would it be locked down even further than iOS? It costs $1250 to get started on iOS development. It costs much more to get started developing for any Nintendo product.
Apple will try to dominate all of computer related things but they won't be the best. Unless they buy out some company which they or some are really good at playing.