Slashdot Mirror


Paywalled NYT Now Has 300,000 Online Subscribers

An anonymous reader writes "It looks like the derided-on-slashdot paywall for the NY Times hasn't brought down the paper so far. The Times now reports 300,000 digital subscribers (to e-reader versions and the web combined) and digital advertising revenue for the part of the company that includes the paper has increased 6% this quarter."

23 of 179 comments (clear)

  1. Re:Slashdot readers != targetted demographic by ackthpt · · Score: 2

    Yet another story that shows that a /. reader/commenter does not represent the typical customer of a major news outlet.

    Care to back that up with some facts?

    Aside the few clowns on /. it is a highly literate audience - which is what the NYT caters to.

    --

    A feeling of having made the same mistake before: Deja Foobar
  2. Well... by rjstanford · · Score: 4, Interesting

    Keep in mind that every print subscriber gets a free top-of-the-line digital subscription. Its actually cheaper to get the paper edition and recycle it then it is to just get the online, in fact, which is annoyingly stupid.

    --
    You're special forces then? That's great! I just love your olympics!
    1. Re:Well... by Sekine12 · · Score: 3, Informative

      Keep in mind that every print subscriber gets a free top-of-the-line digital subscription. Its actually cheaper to get the paper edition and recycle it then it is to just get the online, in fact, which is annoyingly stupid.

      Cheaper to have a single home land-line phone, too. Odd how many people have mobile phones, isn't it?

      Did you skip the reading part? If a single home landline came with a mobile phone for less than the price of a mobile phone alone, you'd have a landline.

    2. Re:Well... by h4rr4r · · Score: 2

      You don't get a free cell phone with a land line.
      In this case the paper edition is cheaper comes with the more expensive on line version free. That seems pretty backwards/

    3. Re:Well... by flooey · · Score: 3, Insightful

      Keep in mind that every print subscriber gets a free top-of-the-line digital subscription. Its actually cheaper to get the paper edition and recycle it then it is to just get the online, in fact, which is annoyingly stupid.

      Stupid, but economically sensible given the environment. Print advertising rates are set based on circulation, so simply sending a paper to someone earns money for the Times, whether they read it or not. If you assume that (advertising income per paper subscriber) - (cost of printing a paper) > (web subscription cost) - (paper subscription cost), the Times makes more money when you sign up for the cheaper paper edition than when you sign up for online only.

    4. Re:Well... by rjstanford · · Score: 2

      Just because it's not true, don't let that get in the way of your stupid comment:

      ...

        Weekday (Monday–Friday) – $3.10 per week More Details

      Home delivery subscribers get free digital access to NYTimes.com **
      and the NYTimes smartphone and tablet apps.
      Plus, home delivery subscribers can share their digital access with a family member
      at no additional charge.

      I pay $15/month for digital access 7 days a week.. I'm no math major, but last time I checked 4 * $5.85 > $15

      Yup. However, 4 * $3.10 < $15. But than you for playing.

      --
      You're special forces then? That's great! I just love your olympics!
    5. Re:Well... by Talderas · · Score: 3

      Unless of course getting the Sat/Sun or Mon-Fri editions and you get the online subscription as well.

      In which case $15 > $3.15 * 4 or $15 > $3.10

      --
      "Lack of speed can be overcome. In the worst case by patience." --Znork
    6. Re:Well... by poemofatic · · Score: 5, Informative

      This is easy to explain from a business point of view, although difficult to explain from a logical point of view.

      Print eyeballs are about 10 times more valuable [publishing2.com] than digital eyeballs.

      Therefore the main concern is expanding print subscribers.

      One way to do that is to offer digital previews that are effectively teasers to entice users to get the print edition. In order to ensure that you get the print edition, and not the digital edition, they charge more for digital alone than for digital + print. Note that the NYT has no problem if you only access their content online. There are no "print monitors" that track which printed articles have been read. As far as the NYT is concerned, you can burn the print paper as soon as it hits your door, as they will get paid by the subscription numbers. So the NYT has a single goal -- to sell more print editions, but the consumers of the NYT want the easiest access to NYT times data, which may be online. The solution is to require the purchase of a print edition in order to access the data online, and to discourage customers from only accessing the data online.

      Underlying all of this is a very broken business model on the part of the paper as well as on the part of advertising companies. We have much more data about online advertising than other forms of advertising, and this data describes how ineffective digital advertising is. But instead of assuming that this applies to all forms of advertising, through sheer inertia, advertisers have determined that this is an odd quirk of online advertising only, which means all other forms of advertising, for which we have less reliable data, continue to be able to command a premium over online advertising.

      All of this is a detriment to the development of rich content online sites, and a subsidy to tree and television based sites.

      By the way, Hulu faces the same problem with obtaining add revenues for shows online versus the add revenues that networks can charge. This is why the networks would rather you watch a show on television than watch the same show online. They use the online shows as a teaser or advertisement for the on-air shows, doing things such as delaying programs or limiting the availability of programs while giving the online audience a sample of their content.

      --

      When in doubt, have a man come through a door with a gun in his hand.

    7. Re:Well... by Anthony+Mouse · · Score: 2

      In this case the paper edition is cheaper comes with the more expensive on line version free. That seems pretty backwards/

      It isn't particularly backwards when you realize that they make more from print advertisers to have one additional 'paid' print subscriber than it costs them to actually print and deliver one additional copy.

      If you buy the online-only subscription you're costing them ad revenue.

  3. Taco and the iPod by AdamJS · · Score: 3, Interesting

    Anywho, I can access NYT articles with no problem from both work and home. Am I missing something here?

  4. Paywall only works for large papers by Aereus · · Score: 2

    I'm glad to see the NY Times is able to make some good revenue off their site, but this probably only works for the larger papers.

    Large influential papers like the NY Times and Wall St. Journal have a certain level of clout and original content that people are willing to pay for. It's highly unlikely that your local newspaper is going to make any reasonable amount of money off of creating a paywall. Most local papers feature largely wire stories you can find online from thousands of other papers. More circumstantial -- but it's also been my observation that the "younger generations" increasingly don't care about local interest stories or Prep Sports that may be in the local papers -- which is usually the only original content they offer.

    So in the long run, I can see this saving a handful of the largest national papers, but I feel most local papers will be in even more trouble in the future.

  5. It is a payrope by MLCT · · Score: 4, Insightful

    It isn't a paywall, it is a payrope. You can just wander right over it (without any underhand tactics). I have been a reader before and after (5-10 articles per day) and have not noticed any difference. I don't know what the article cut-off is, but unless you plan to read the thing cover-to-cover every day you aren't going to notice. I suspect a lot of the 300k subscriptions come from ipads and kindles, because I can't see how it would be easy to get value for money from a PC subscription.

    Paywalls block all content, and are flawed (and are what the /. crowd say will fail). The NYT payrope is a sensible hybrid model, that finds enough people (willing or stupid depending on your prerogative) to pay, while the rest go free. Now if we get figures on The Times of London's subscriber figures (blanket solid paywall) then I suspect they would be a lot more in-keeping with the /. predictions.

    1. Re:It is a payrope by MLCT · · Score: 2

      Not suspect I'm afraid, the truth. I click through google reader (I don't know if they count that), and I have noscript and cookieculler extensions installed.

      I have never once seen any NYT paywall page - but yet ironically do run into a WP "register to see more" pages every now and then which is killed by clearing cookies (which for me with cookieculler is just closing and reopening the browser).

      Either way, as you intimate, NYT are not making it impossible, or even difficult, to see their content for free - and that is what differentiates a rope from a wall.

  6. Re:More like highly left-wing audience by Galactic+Dominator · · Score: 2

    Funny how the extremes of Left and Right both end up in exactly the same place: Totalitarianism. Maybe Left and Right aren't very accurate labels.

    --
    brandelf -t FreeBSD /brain
  7. Re:probably by Tyler+Eaves · · Score: 5, Insightful

    Real news coverage is about depth much more than timeliness. I'd much rather have in-depth analysis of say, a proposed law, in a week or two than fluff in 6 hours.

    --
    TODO: Something witty here...
  8. Re:this just in! by Hijacked+Public · · Score: 3, Interesting

    Slashdot overall actually has about every opinion possible. Some of the most loved (ie - highly moderated) opinions turn out to be as wrong as they could possibly be.

    Consider this gem, particularly "If Apple enters that market with a phone, they're fucked". Fucked with finding warehouse space to store pallets of money, as it turns out.

    Though there were plenty of opinions contrary to that one the groupthink doesn't often push them to the top.

    --
    "Sacrifice for the good of The State" - The State
  9. Good grief. by cornface · · Score: 3, Insightful

    Nobody on slashdot would care about stupid paywall sites if you would do the most basic of editing tasks and stop linking to them.

  10. Re:They could learn something from Slashdot by geekoid · · Score: 2

    The costs barley cover wha it take to get the newspaper to you.

    If you remove the delivery charge and printing costs, you would think it would be free w/ Advertising, or cost with no/ advertising. Not both.

    Plus my newspapers ads don't move, flash, bing , ding, blink or honk.

    --
    The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  11. Re:probably by Anomalyst · · Score: 3, Insightful

    I got it for free on my ipad

    No, you didn't. It was paid for by the outrageous markup you turned your head and coughed up for having PHB decide what you can and cannot run on hardware for which you were way overcharged.

    --
    There is no right to feel safe thru security vaudeville at the expense of everyone's freedom, privacy and tax money.
  12. And all 300,000... by MoldySpore · · Score: 2

    ...are idiots.

    --

    "I hope you know how very lucky you are to know me, because I am so incredibly incredible."

  13. Easiest way around the paywall by RexDevious · · Score: 2

    Just use Safari's "Reader" function. It extracts the actual article from behind the paywall overlay and makes it easily readable. I don't know how long they'll leave that vulnerability there though, so enjoy it while it lasts.

  14. Re:probably by Kagura · · Score: 3, Insightful

    Then you want to read The Economist. Look around for a few minutes and be impressed that such a high-level newspaper exists. Despite its name, it does not deal with mostly economics. It's more for international politics and major world events.

  15. Re:probably by Man+On+Pink+Corner · · Score: 2

    It's interesting to read magazines like The Economist six months or so after they're published. You quickly get a feel for what's worth getting curious, outraged, or excited about, and what's not. Anything that's still important and relevant after six months is worth further consideration.

    Obviously that approach doesn't scale all the way down to local news media, unless you want to wake up to the sound of bulldozers in your front yard. But on a national/international level, it saves a lot of time and angst.