Why Microsoft Embraced Gaming
wjousts writes "A interesting take on the birth of the Xbox from Technology Review: 'When the original Xbox video-game console went on sale in 2001, it wasn't clear why Microsoft, known for staid workplace software, was branching out into fast-paced action games. But Microsoft decided that capitalizing on the popularity of gaming could help the company position itself for the coming wave of home digital entertainment. "Microsoft saw the writing on the wall," says David Dennis, a spokesman for Xbox. "It wanted to have a beachhead in the living room." ... Now Microsoft is linking Xbox 360, its most successful consumer-focused brand, with others that have not been as well received. It is integrating Bing, its search engine, into Xbox and Xbox Live to enable people to search for multimedia content. By the end of the year, Microsoft is expected to unveil an updated Xbox Live design that is more in line with the look of Windows phones and the forthcoming Windows 8.'"
well even tho they succeeded on launching their gaming business, I believe they really REALLY need to start building brand loyalty, NOBODY likes microsoft as a company, you might like windows, xbox, and games for windows live (why like GFWL is beyond me but whatever),but if MS went crashing and burning down today, nobody would really care about the company, about the services, yes; but about the company.. not really.
I bought my Sega because I believed it would lead me into a larger world.
I bought my Playstation because I believed I would become more self actualised (whatever the heck that means.)
Funny how they are in boxes, gathering dust, which I continue to use a desktop computer.
A feeling of having made the same mistake before: Deja Foobar
This short-hand history does little to explain anything. The XBox did not spring forth from Microsoft, like Athena from the head of Zeus, "because they saw the handwriting on the wall".
Xbox was an extrapolation of work begun, at least, wit the introduction of DirectX in 1995. Equally, the history of MS Flight Simulator must be considered. This was rooted in a time when consoles were just a scroll and jump away from Pong.
"Flyin' in just a sweet place,
Never been known to fail..."
Originally, sure - but $billions in the hole with only a (very) slim hope of eventual ROI isn't much the way to do it. Then again, to be fair, maybe they think (hope/project/predict?) that their next console version will be the one that rakes in enough profit to pay all that off?
TFA does have it right though - we're already seeing XBoxes that do movies, music, online social bits, and the like.
Quo usque tandem abutere, Nimbus, patientia nostra?
Not for them it ain't. They only make quarterly profits, Xbox is not paid for, 360 might pay that debt back but it is pretty doubtful.
I remember Microsoft Flight Simulator 5 on DOS. It was awesome, it even ran at 640x480 in 256 colours (I think). It was absolutely amazing for it's time. White is Flight Simulator now? As far as I know the last release was Microsoft Flight Simulator X, but that's eternities ago
There is an open source flight simulator called "FlightGear", but I never got the hang of it.
Ahhh...the great dumpster continuum. Many a free computer will be found there. -- sowth (748135)
By the end of the year, Microsoft is expected to unveil an updated Xbox Live design that is more in line with the look of Windows phones and the forthcoming Windows 8.'
If I were them, I'd unveil a new Windows 8 that looks more like XBox Live. I don't own an XBox, but from what I understand the online support from Microsoft for XBox is better than what is offered by Sony for PS3 and Nintendo for Wii. I do actually own those two systems and have generally found the online support to be pretty terrible.
should consider working together on a home game unit. They have more in common than they think.
I prefer the "u" in honour as it seems to be missing these days.
For money.
Next!
Definitely, but you need to say it in the "Mr. Krabs" voice.
This would be the only way I would use bing, but honestly I probably wouldn't mind. Xboxes are for gaming. When they do other things fine. And ok I'll just use whatever search comes with it. Actual good move by M$.
Too bad Microsoft hasn't REALLY embraced gaming, they're just competing with Sony for console hardware.
Windows 7 is still extremely naive about handling games. There should be options in the OS to disable the windows key when full-screen applications are running, windows should be MUCH better about recognizing games, Games For Windows Live is a JOKE (this I especially don't understand, Xbox Live is actually very impressive, and it should be EASIER to provide that kind of service on a PC. Gamespy has been doing it for FREE for years, but MS continually just releases a crap of DRM they call GFWL with no "features" a gamer would ever possibly use).
GCS/MU/P d- s:- a-- C++++$ UL++ P+ L++ E+ W++ N o K- w--- O M+ V- PS+++ PE Y+ PGP t+ 5- X R++ tv+ b++ DI++ D++ G+ e++ h-
And don't forget that the Xbox has helped to cripple PC gaming, which is one of the main reasons for people to upgrade their PC and buy a new version of Windows.
All in all the Xbox has been a disaster; I'm amused to see Microsoft tying their loss-making search engine to their loss-maknig console and hoping it will suddenly make money.
Because they want to make money, by selling people things? Bear with me, but my theory is they think they can make consoles at a cheaper price than people will be willing to pay for them. So crazy it just might be true.
The article states "Ten years later, the Xbox 360 is the best-selling video-game system of its generation in the United States, where more people plug it into their TVs than either Sony's PlayStation 3 or Nintendo's Wii (emphasis mine), and it's making Microsoft a contender in the fierce battle to serve up entertainment on demand, especially from Internet video services. "
That makes for a nice story but the Wii has worldwide sales of almost 90M compared to the Xbox 360's 55-57M. If you take into account the poor reliability of the 360 relative to both the PS3 (which is neck and neck in total sales) and the Wii, it's easily third in consoles currently in use.
Interesting idea. Main reason I have a pc is gaming. (Well, I also have an xbox360 but wouldn't have bought if the kids were so adamant. Now that they are in college, I don't play it much.) Not a social fellow so the tablets and smartphones are useless. Fortunately, the wife agrees with all the above (or all bets would be off).
The last thing Microsoft wants is for people to find out or realize that you can do "computery" things without a computer running one of their operating systems. It's why they had shills in the late 80's early 90's saying: "Hey, don't buy an Amiga or ST, because you'll need to bring home work from the office and those machines don't use the "industry standard" software".
Or when Microsoft bought WebTV, which allowed people to send e-mail, use USENET, IRC chat, and view webpages on a consumer oriented piece of hardware that hooked up to the TV and didn't run Windows, and then let it languish.
Sega, Sony and Nintendo probably scared Microsoft silly when their hardware became capable of running PC style games without being cut down so much Sega's netlink and Sony's prototype PSone modem probably gave them the impetus for entering the market. "If we don't enter their makret, they'll eventually enter ours and make game consoles that people can use to browse the net." Sony's use of Linux tools for developing probably gave them fits as well.
And think of the PS2...acknowledged capable of running Linux from the start, with a slot for a hard drive and networking, and USB ports. Microsoft knew that Cony could do some kind of "web kiosk" software for the PS2 any time they wanted to, or worse, do a general release of the Linux kit. SCEE apparently had a "Live" version of the distro in the Linux kit that they tested out. Let's also not forget the Japan only release of the BBN software which let Japanese PS2 owners do a lot of stuff that we Americans only got to do upon release of the PS3.
Then came the PS3...which at one time, ran Linux out of the box, all you needed was install media. And there was at one time a plan to install it by default on all PS3's alongside GameOS. The PS3 also does media, and has a built in web browser, and support for downloadable apps (though Sony didn't add an "app" section to the PSN store till recently). That thing was Microsoft's worst nightmare come to life. Who needs Windows to play complex games? Who needs Windows just to visit facebook.
So Microsoft has to stay in the market just to keep Sony and/or Nintendo off balance enough to prevent them from getting any more ideas.
Now Microsoft is linking Xbox 360, its most successful consumer-focused brand, with others that have not been as well received.
Can't wait for MS Bob w/ avatars on XBox!
I8-D
According to Wikipedia, the team was just laid off. But it's coming back as Microsoft Flight.
Web Design Tips
You are correct. Microsoft retired the whole team a couple of years ago.
Microsoft got into the console market because they wanted to maintain and increase the number of developers hooked on DirectX.
End of story. Everything else was a "So, where do we go now" afterthought.
Oh please. Do you expect me to believe that it was originally envisioned as the DriectXBox? Or that they didn't really have any other plan beyond buying off the shelf components and slapping them together in an ugly case? That the billions in losses that even today still haven't been made up weren't part of some grand scheme?
Twas the game Halo that pulled the Xbox from a race to
the bottom with the Game Cube. PS2'ers looking down waiting
to see which one folded first.
Being a PS2'er I remember when Xbox started being talked about
in a positive way, just before the release of Halo 2.
Now Xbox is manipulating game producers for perks, Being a PC
"Call of Duty" player watching as microsoft claims CoD as their own.
Seriously home media is fine but it's the games that sell the system.
I have a PS3,, the last version that was backwards comparable with PS2.
Right now I only use it for the occasional Netflix, but I bought it for the games.
No, it was because of * Developers! * Developers! * Developers! * Developers! * Developers! * Developers! * Developers! * Developers! *
Dark Reflection
www.debian.org
Ahhh...the great dumpster continuum. Many a free computer will be found there. -- sowth (748135)
I can tell you what Microsoft was telling business about the Xbox when they were rolling it out. I was at one of their "digital home" shows for businesses, where they were trying to convince the attendees that everyone would soon have 3 or 4 Xboxes in their houses which they could use a networked PVR/gaming systems.
The presentation was pathetic with obvious Microsoft employee "shills" in the audience who lobbed softball questions to the presenters. Even worse the "networked" PVR demo was faked, they hid an extra computer to feed video to their "remote" TV in the "bedroom". It was, overall, a pretty disgusting bit of charlatanism.
The point, of course, is that it was pretty obvious to anyone who cared to know exactly why Microsoft got into the Xbox business, they were hoping to shore up the Windows monopoly by producing a gaming console that they could eventually parlay into a monopoly on digital homes. They needed to do this to prevent anyone else from establishing domination in this arena, imagine if Linux became the standard for consumer appliances, it could potentially erode the Windows desktop monopoly.
Unfortunately for Microsoft, all the digital home stuff was way too early, they didn't actually have viable products to back it up at the time, and Nintendo and then Apple stole their thunder with the Wii, and iPhone and the iPad respectively. They've been trying for a very long time to figure out how to use the Xbox 360 to expand the reach of their monopolies without tipping their hand to the regulators. Now that the regulatory period is over, they no longer have to worry about making blatantly anticompetitive moves.
Fanatically anti-fanatical
seriously. ms sidewinder controllers and their forcefeedback controllers were _the_ best. they also dipped into game publishing before xbox - AND in the late '90s pc gaming became _the_ platform for high class gaming(which it still is) - on microsoft os, which despite everything made it possible to have pretty much random hardware and things would just work(compare that to early '90s pc gaming where if a game didn't support your soundcard you were fucked so you were better off just staying with blaster clones and other "standard" parts).
world was created 5 seconds before this post as it is.
http://www.contiki-os.org/
According to Wikipedia, the team was just laid off. But it's coming back as Microsoft Flight.
I might be wrong, but IIRC I heard somewhere that Flight is a different product and isn't necessarily compatible with the add-ons that Flight Simulator eventually accumulated a large number of(?)
"Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
Computers are so much better than video game consoles. :)
I agree with you, except in one case: when you have friends over. Not a lot of PC game developers anticipate a situation with a gaming PC hooked up to a TV and four USB gamepads.
If you're a developer and want to give something away then forget about it.
This is just as true on the other platforms. Neither Wii nor PS3 has promotional free games to my knowledge, or even any approved indie scene to speak of. At least Microsoft has Xbox Live Indie Games in select markets.
No included wifi so you can buy a pricey adapter
This was fixed in the Xbox 360 S revision.
I think it's safe to say that this particular AC has no idea about what he's babbling about.
Oblivion Awaits
Microsoft saw what the hacker community is doing with the original xbox and great stuff like XBMC, they put that in Xbox360. They did not see any writing on the wall, as always they were smart in realizing the potential of what the hacker community bought to the xbox, bought that to 360. They did the exact same with Indie games on xbox 360 as people on the original xbox were writing indie games. They just capitalized on what the consumer wanted. A smart thing to do, but I would give credit to the innovators and original xbox hacking community.
I did not RTFA.
Yeah, from what I saw on Wikipedia and the Microsoft Flight web page (linked from Wikipedia), it looks like a complete rewrite.
Web Design Tips
Which is why Microsoft is so hung up about vendor lock-in and crushing Linux
With a market share of less than 1%, and a trend line as flat as the Kansas prairies, what is there left to crush?
Let me guess: to extend and extinguish them... isn't it? Isn't it?
<duck>
Questions raise, answers kill. Raise questions to stay alive.
And the REALLY funny part? The thing that sold MSFT on DirectX was a bad Xmas game! For those that don't remember MSFT had a primitive graphics layer called "WinG" back in the days of win 3.x but it was a fiddly little bitch. Well along came a little game that used WinG called The Lion King and wouldn't ya know it, every parent went out and bought that for their little ones thinking they'd be sitting in front of the keyboard singing "I just can't wait to be king". Well instead what they got was a bunch of serious parent cursing when WinG would shit, die, shit AND die, or just lock the whole fucking PC up hard. yeah that made all those little tykes happy.
So it wasn't long after that they announced they were gonna come up with an abstraction layer to fix all the fiddly crap that was WinG and DirectX was born, and it was good. oh I'm sure some of those out here that are cheering for ABM (anyone but MSFT) hate it but ya know what? It works and it works WELL. I mean here I am in 2011, with a quad core PC with 800 stream processors for a GPU and an X64 OS yet I can STILL fire up a game from 1998 like No One Live forever and still have it hardware accelerated in all its blocky fingered fun. Then I can go straight from that to Just Cause II with full DirectX 10 bling bling squirting wonder across my screen, no fiddling, no changing shit, just "clicky clicky" and it WORKS. Now THAT is what I'm talking about!
As for TFA I have a REALLY good suggestion for MSFT, are they listening? Yeah you see that company over there, Valve? yeah those guys? Well RIP THEM OFF as hard as you fricking can! Because while you have made extending media to the X360 from the Win 7 PC about as butt simple as can be Games For Windows Live is a steaming pile of festering shit on a crusty roll.
Just for the fuck of it I decided i'd quit playing the pirate version and just register the Bioshock II game I'd had sitting in a box for weeks, I thought "Surely they have the bugs worked out by now, so I can just register and play, right?".....oh boy, what a horrible experience! Valve if any of you guys are reading this I will NEVER EVER say a bad thing about Steam ever again, okay? first i launch the thing and it needs to update. Okay I've had the game in the box awhile, that's fair. But then it kicks me off live to update but does NOT close the game so I'm sitting there wondering WTF is going on, so I close the game and it takes a good 30 minutes to update even though i'm on a 12Mbps connection. Okay fine, I launch when its done...and it needs another update, another 30 minutes....argh! So I finally get the bullshit done, play for an hour and go to bed, a couple of days go by and I decide to play a few more levels so I launch...another update...FUCK YOU GFWL &%$&^%$!
So please MSFT, you guys are famous for ripping off good ideas right? Please take a big lesson from valve and make it all seamless and nice okay? you have all the pieces of the puzzle, you have DirectX to make it easy for porting and programming, you have the Win 7 PC that is easier than ever to use, you have the X360 with all the bugs worked out, and you have the WinPhone with Skype recently purchased. Just make it all work together nice and neat, okay? steal the best ideas from Valve and Apple and make it butt simple to manage my media, play my games, have everything all neatly linked together and seamless. Is that really too much to ask for?
ACs don't waste your time replying, your posts are never seen by me.
You can't do paletted textures, 16-bit dithering or table fog.
There. Not exactly backward compatible is it? And that's not even factoring in nvidia's "the way it's meant to be played" broken regressions in drivers.
But yeah, Microsoft was serious about gaming much before the Xbox. Halo kids don't know the huge Win95 "DOS Games are Dead" push, the antics of Alex St. John, that Gates doom video on pushing Doom95, Microsoft GDK and DirectX, the novelty of your dos games in a slowly updated window, the SIDEWINDER JOYSTICK LINE, Microsoft Arcade, the Entertainment Packs, etc.
sorry tykes, master chief didnt invent microsoft gaming.
Heh. I remember interviews with Alex St. John, where he outlined the history of DirectX, gradually rewriting all of DOS hardware access into the API. It was like virtualization, before virtualization.
What "architecture"?
"Flyin' in just a sweet place,
Never been known to fail..."
You SURE that isn't an Nvidia problem? Because I have dealt with plenty of Nvidia's dropping backwards compatibility but I haven't had a bit of trouble from ATI in that regard and I still play some REALLY old games like the original Command & Conquer. I even have some DOS games from GOG like Redneck Rampage but those are through DOSBox I'm sure so I have no clue whether those are hardware or software accelerated.
But you are taking me back with the rest of your post. They had some REALLY killer flightsticks when Win95 came out, along with MSFT Combat Flight Sim (although I never had a sidewinder, I had IIRC a CF F15 Flight pro) but to me the thing that proved to me DirectX was the way to go was WinQuake and the directX version of MechWarrior II. Me and my friends just sat around the PC going "Ooooh!" and drooling while we watched the demo run on those two.
So you're right, the kiddies may not remember but I sure as hell do, there was a time when St. John was in every mag and it seemed like every company out there was trying to top the others with what they could pull out of DirectX. Hell how many games did we end up with running on either a Quake or Doom engine? I thought for a while they should just say on the back of the box "Yes we are running the Quake (insert number) engine!" and while I loooved the games back then if you haven't played Just Cause II on a directX 10 card you don't know what you are missing. If I have a customer on the fence about whether he wants to have an HTPC all I have to do is fire that game up and set off a couple of charges and they are drooling while they hand me a check.
ACs don't waste your time replying, your posts are never seen by me.
I was one unlucky child at the time, as I wanted the awesome Amiga/DOS Lion King platform game, and instead my father got me the Windows animated presentation^W^W"game" version. Luckily I found it "from a friend" a year later.
What I remember from WinG (Myst used it as well IIRC) was a) forcing me to restart Windows in 8bit color to use it, and b) frequent screen corruption and the subsequent reboots to fix it.
Only problem: the XBOX is not expensive. $300 will get you an xbox, or a really underpowered computer.
Really? Really? You don't know why Microsoft embraced gaming? Haven't you figured it out yet? Microsoft made zillion$ in operating systems and application software. Did they need a game or game console, NO! But the US military did. They started with Bungie and the Mac thinking they would prepare a small select group, but it wasn't enough. So they enlisted Microsoft to take it to the next level and get it out there on a game console. Oh, yea, now do you get it?
IT'S NOT A GAMING CONSOLE, IT'S A TRAINING SIMULATION!
They are trying to prepare us for the day when the Covenant get here! Urban combat, space combat, huge tracts of devastation, get it? GET IT?
THE COVENENT ARE COMING AND THEY ARE BRINGING THE FLOOD!!!! I'm going to be ready. I've trained in the simulations again and again. I've read all the mission reports. I'll be READY. I have my shotgun! AAAAAAAAAA! No, NO! Leave me alone. You're not turnin' me into one of those things! AAAAAAA!!!!!!!
A Ford Ka is dirt cheap compared to Ferrari but that doesn't mean anything. Just like the Xbox may be cheaper than a top of the line computer (though you can get a computer for $300) but when compared to other consoles and the costs to get the same experience then it's not exactly cheap.
Which probably means no modding tools, all addon functionality will be DLC. Even if they have user made addons, they will have to be approved and distro'ed through the MS app store.
Good-bye
And don't forget that the Xbox has helped to cripple PC gaming, which is one of the main reasons for people to upgrade their PC and buy a new version of Windows.
All in all the Xbox has been a disaster; I'm amused to see Microsoft tying their loss-making search engine to their loss-maknig console and hoping it will suddenly make money.
But doesn't Microsoft, in the long run, view gaming consoles as PCs for the living room? Not a market they would want to miss out on.