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Schools Buy .xxx Domains In Trademark Panic

bs0d3 writes "Schools nationwide, including The University of Missouri and Washington University, are snapping up .xxx domain names to avoid people making porn sites with their names in the url. The new .xxx domain will be launched later this year, and before that, everyone with a trademark will have the opportunity to reserve names during what's called a "sunrise period". Someone is promoting the possible horrors of what could happen as a way to sell these domains, which cost up to $200 dollars per domain per year. Even though these schools may already be protected from defamation and trademark infringement, they still feel compelled to buy these names."

63 of 231 comments (clear)

  1. there goes a business plan have a girls of X schoo by Joe_Dragon · · Score: 4, Insightful

    there goes a business plan have a girls of X school / college web sites.

  2. The Domain Name System is working out really well by Anonymous Coward · · Score: 2, Funny

    Keep it up ICANN! You are doing a fine job! You jerks should be killed.

  3. there should be legislation by Anonymous Coward · · Score: 5, Interesting

    protecting companies and institutions in the US from having to fork over more than a nominal amount (let's say $10/yr) to reserve a domain based on their own name, provided that they never back it with content.

    What if ICANN doesn't play ball? Well, the legislation should then direct US-based ISP's to block all .xxx traffic.

    1. Re:there should be legislation by enoz · · Score: 5, Funny

      Subsidising .xxx domain names to protect Americans from the foreign porn invasion terrorists. I'd love to see the President announce this with a straight face.

    2. Re:there should be legislation by englishknnigits · · Score: 5, Insightful

      How about we stop caring about this kind of crap? If people want to go to universityofsomeplace.xxx then that is their business and the university shouldn't really care. Our legislators have enough crap to do (or undo...) without focusing on this "think of the children" nonsense.

    3. Re:there should be legislation by alen · · Score: 3, Insightful

      there are laws for this but it costs more to file lawsuits to defend your rights in court than pay to register a few thousand domains

    4. Re:there should be legislation by cfulmer · · Score: 2

      It's not whether the company has another domain name; it's whether the company has a trademark in the name and whether it can prevent somebody else from using the goodwill of that mark to market porn.

      Claiming it's "privately owned" doesn't really answer the question -- what does that mean? You can claim some sort of ownership rights in, say, "hooters.xxx" just because ICANN says "you can sell .xxx domains"?

      The better question is "why should private companies be allowed to sell a domain name that's based on a famous trademark" -- when you buy the ".xxx" gtld, do you buy the right to assign EVERY subdomain therein? Or do you only buy the rights to assign those subdomains that do not interfere with somebody else's rights?

    5. Re:there should be legislation by rolfwind · · Score: 4, Interesting

      Exactly. Just like the whitehouse.gov vs whitehouse.com from years ago.

      Just let it go. Snapping up every permutation is a fool's game. Search engines made the whole domain thing largely superfluous to the layperson anyway and the technical person knows his way around.

    6. Re:there should be legislation by Maestro4k · · Score: 4, Insightful

      On top of that, I dare say that if a potential student is stupid enough to think that schoolname.xxx is the school's official website when it's obviously a porn site that the university doesn't need that student. They'd just flunk out in short order.

    7. Re:there should be legislation by Anonymous Coward · · Score: 2, Insightful

      Ah, but you're forgetting the Dumb Old Person Problem. There are many parents (and, more likely going forward, grandparents) who have approximately zero understanding of the internet and will ardently refuse to believe that schoolname.xxx could exist as a porn site without the school's direct involvement or at least permission -- and these people will try to funnel their (grand)children to other schools.

    8. Re:there should be legislation by icebraining · · Score: 2

      So now we wouldn't be able to change hosting or email provider (and therefore, IP address) without breaking every link and bookmark and address book. Yes, fantastic idea.

  4. Re:there goes a business plan have a girls of X sc by emurphy42 · · Score: 5, Insightful

    We-el, unless the school also buy up girlsof.xxx ...

  5. don't worry by Anonymous Coward · · Score: 5, Funny

    Slash dot.xxx is still available for all your nerdish needs.

    1. Re:don't worry by grcumb · · Score: 2

      Yeah, I can see it now:

      slashdot.xxx IN CNAME goatse.xxx

      --
      Crumb's Corollary: Never bring a knife to a bun fight.
    2. Re:don't worry by Opportunist · · Score: 3, Funny

      There's already enough nerd porn around. Just look around the various price watch pages, plenty of motherboards to jack off to. They got it all. The tiny ones (yes, that's still legal, let's hope our law enforcement doesn't catch on), the huge ones for those that like a little more epoxy on their mother-Bs, most of them can do it with LAN now and some will even do a RAID for you.

      It's awesome... ok, excuse me for a moment.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  6. So what you're saying is... by jd · · Score: 4, Interesting

    ...there's really only one TLD because everyone has to buy the same name from all of them to protect themselves. (Especially as you lose a trademark if you don't protect it.)

    --
    It's a small world and it smells funny; I'd buy another if it wasn't for the money; Take back what I paid (SoM)
    1. Re:So what you're saying is... by Anonymous Coward · · Score: 5, Insightful

      Yes. Since .com, .net and .org started being free-for-all domains rather than being used for their intended purpose, the system of multiple generic top-level domains has been a scam which inconveniences everyone to benefit the registrars.

    2. Re:So what you're saying is... by Anonymous Coward · · Score: 2, Interesting

      So I should be able to slap any company's logo on my piece of shit product and pass it off as theirs? Trademarks are not "retarded, outdated, and plain don't work"; the abuse of trademark law has perhaps gotten out of hand, but that is not an indictment on the basic premise of the trademark.

    3. Re:So what you're saying is... by jmottram08 · · Score: 2

      Why? then you have to remember if its org com net or xxx. might as well not have them at all.

  7. Re:The Domain Name System is working out really we by siddesu · · Score: 5, Insightful

    It isn't ICANN that is the driver behind this craze, it is the US schizophrenia that is driving this thing. What you see is the happy marriage of "Brand is EVERYTHING" with "Save the Children" and "Sex is dirty".

  8. I can't wait by Vinegar+Joe · · Score: 5, Funny

    To see all the domain names Penn State is going to have to buy.

    --
    "The average reporter we talk to is 27 years old......They literally know nothing." - Ben Rhodes
    1. Re:I can't wait by Wolvenhaven · · Score: 2

      To see all the domain names Penn State is going to have to buy.

      They won't have to buy a single one, they'll just have to report any pennstate* website to the FBI's child abuse division.

      --
      Orwell was an optimist.
  9. TLDs are failed technology by Anonymous Coward · · Score: 3, Interesting

    Great idea, but not in practice. People only recognize the AOL keyword kind of URLs. There is no http://slashdot.com or http://slashdot.net , only http://slashdot.org . I like the ideas of namespaces, but for average people using the internet, the TLDs don't matter. Its .com or it does not exist. This is common in other countries as well, where .com should not be in their default namespace.

    1. Re:TLDs are failed technology by cheekyjohnson · · Score: 4, Insightful

      The fact that he can't come up with a better system doesn't mean he can't criticize the current one.

      --
      Filthy, filthy copyrapists!
  10. Re:The Domain Name System is working out really we by mug+funky · · Score: 4, Insightful

    and you have ICANN finding that every time they allow another .* TLD, people scramble to buy them all up.

    so they release .xxx and all hell breaks loose, and a lot of registrars make a lot of easy money for no added benefit.

  11. Monopoly by Anonymous Coward · · Score: 3, Funny

    Best business idea ever. Anyone who doesn't want their name associated with porn is forced to buy a domain name.

  12. cocks.xxx by gatzke · · Score: 5, Funny

    I hope my school buys up some names. We would have a legitimate concern for cocks.xxx

    Go Gamecocks!

  13. So no www.harvard.xxx by kawabago · · Score: 3

    but www.yalesluts.xxx will still be available. I really don't think money for education should be diverted to porn site registration unless they plan to run the porn site themselves! Are there concealed cameras in the dorm rooms? Gotta get content somewhere!

    1. Re:So no www.harvard.xxx by mbkennel · · Score: 5, Informative

      Having actually attended an ivy league university......www.yalesluts.xxx and the like is, much to many undergrad's chagrin, deceptive advertising.

  14. Re:The Domain Name System is working out really we by jd · · Score: 5, Insightful

    If you don't defend a trademark, you lose it - even if you're not aware of it being used by someone else. So, I don't agree that it's the school's problem, the problem is the entire trademark system.

    --
    It's a small world and it smells funny; I'd buy another if it wasn't for the money; Take back what I paid (SoM)
  15. www.anonymous_coward.xxx by Anonymous Coward · · Score: 2, Funny

    Well, if they're going to use my name they had better have some top flight content. (I'll pay extra for girl-on-girl if they're wearing Debian thongs...)

  16. Re:whole business plan by Scarletdown · · Score: 5, Insightful

    What we really need is a free (or extremely cheap) option to block domains from being registered if there is a valid trademark. Of course, this would eliminate the profit motive of introducing new TLDs, so it would stop happening.

    This is something that needs legislation to solve.

    Would this take into account the possibility of two or more businesses having the same name, but operating in totally different fields? If not, then a movie studio calling itself Acme Entertainment could then just register acme-entertainment.com and then prevent an arcade machines distributer also called Acme Entertainment from ever having a hope of taking acme-entertainment.(whatever other tld would be acceptable). They are in effectively different fields of business, so neither are infringing on the other's trademark.

    --
    This space unintentionally left blank.
  17. Re:The Domain Name System is working out really we by siddesu · · Score: 5, Insightful

    Trademarks are used to identify products or services. If you don't own a product or a service that deals in porn, you don't need to defend it.

  18. Re:The Domain Name System is working out really we by siddesu · · Score: 4, Informative

    or, rather, you don't risk losing it by not defending it.

  19. It may be cheaper to pay the registration fees now by John+Hasler · · Score: 5, Insightful

    ...than the lawyers later. Even if the schools' names are protected by trademark and/or defamation law it's likely to cost considerably more than $200 to find infringing domains and get them revoked.

    Besides, when the school gets hard up for money they can rent their .xxx domain out for pron.

    Or they could just give it to their cheerleaders...

    --
    Warning: this article may contain humor, sarcasm, parody, and perhaps even irony. Read at your own risk.
  20. No brainer, if... by shic · · Score: 3, Insightful

    I guess it's a "no brainer" if you're paying with someone else's money.

  21. Re:The Domain Name System is working out really we by enoz · · Score: 5, Insightful

    The solution to protecting a trademark is to register domains in every possible TLD. This message brought to you by GoD*ddy.

    If you don't defend a trademark, you lose it - even if you're not aware of it being used by someone else.

    I'm still interested to know how you defend your trademark when you're not aware of it being used?

  22. Re:Slashdot.xxx by Nidi62 · · Score: 5, Funny

    When do we get the sexy version of Slashdot?

    Why do you think Taco left?

    --
    The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil
  23. Re:The Domain Name System is working out really we by Anonymous Coward · · Score: 5, Informative

    "Sex is dirty".

    Only if you're doing it right ;)

  24. Re:Why bother? by Fluffeh · · Score: 2

    Are you crazy? Do you really want anyone to be able to have their own TLD?

    How about this simple example then: Harry Harvard runs his own plumbing company that employs two other plumbers and registers the .harvard. Apart from the obvious Harvard that misses out on its own TLD now, anyone else also loses it. What about Harvard Pizzas in the town of Harvard. What about the town Harvard.

    I think the best thing about a .com is the fact that you generally have the biggest companies where they are easy to find (apart from a few amusing examples - I'm looking at you Mr Nissan and your cheeky computer store that you have run forever and ever!) which is under a .com.

    --
    Moved to http://soylentnews.org/. You are invited to join us too!
  25. This is brilliant by Arancaytar · · Score: 4, Interesting

    I'm going to propose creating a new .xxy TLD for the real celebrity porn now that .xxx is exclusively used to pre-emptively block celebrity porn domain names. .xxy is one whole letter more naughty than .xxx, so domain names cost twice as much to register!
     
    .xxy domains can be pre-reserved within a sunrise period over the next N years, where N is the time until I have enough money from registrations to retire. After that time it will totally launch, honestly. So if want to prevent spammers from offering pornography on a website that has your name in the address (rather than just all over the page), be sure to buy up all variations and misspellings of your name now!

  26. Re:Propping up the economy by Anonymous Coward · · Score: 3, Funny

    Just a few more of these and we'll be in the black in no time.

    Diggin' on the interracial stuff these days, are ya?

  27. Nothing changes.. by AftanGustur · · Score: 5, Insightful
    Sorry, the domain psu.xxx is already taken.

    Why don't you consider one of the following:

    [ ] mypsu.xxx
    [ ] sexypsu.xxx
    [ ] girlsofpsu.xxx
    [ ] sexinpsu.xxx
    [ ] gaypsu.xxx
    [ ] psushowers.xxx
    ...
    ...
    ...
    Come on, it is almost 2012, everyone should have understood a long time ago that people don't search for content based on the domain name.

    --
    echo '[q]sa[ln0=aln80~Psnlbx]16isb572CCB9AE9DB03273snlbxq' |dc
  28. There's ICANN for you... by damn_registrars · · Score: 2

    The only thing they have ever done well is bring in more money to registrars.

    --
    Damn_registrars has no butt-hole. Damn_registrars has no use for a butt-hole.
  29. Re:there goes a business plan have a girls of X sc by stms · · Score: 5, Funny

    Or maybe these colleges just want to use that business plan themselves. It would be kind of like having a football team. If you're a horny teenager which school are you gonna pick the one with hot chicks fucking or the one with a bunch of dudes playing catch with each other. These Universities probably just want to do some quality control.

  30. Re:The Domain Name System is working out really we by erroneus · · Score: 5, Interesting

    This is 100% correct.

    The US suffers from a HUGE conflict of idealism and it is precisely the items you speak. I would have said "sex sells" rather than "brand is everything" but the core of marketing is correct. Business and sales rule the U.S. The problem is business and sales interests are often in direct conflict with moral idealism nearly all of us profess to maintain. Personally, I have identified those conflicts and reject all business that conflict with my own moral ideals. As a result, the companies I reject include Sony and Disney. I reject Sony for reasons that should be clear and obvious to all. I reject Disney because they are selling sex to very young children in a way I cannot agree with.

    I suppose that last sentence seems a bit odd. But I will say this: I think it's normal and healthy for kids to be curious about sex and everything else in the world. They experience life in their bodies just as we did when we were children. It is definitely not productive to tell every child he is evil because he is curious about sex, sexuality and his sexual instincts. So I say explain them to children and teach them honestly and do not punish them for being human children. But what Disney does adds so much more confusion to the mix that it is even more difficult for children to be themselves and to be well adjusted as they grow and develop. Worse, they create the same sort of self-hating and self-destructive idealism in children that we have seen in women across the globe. (Of course you know I speak of the modelling and fashion industry creating unhealthy ideals for women to pursue and fail to achieve resulting in self-loathing and even self-destructive behavior.) So when a child doesn't look, dress and act like the Disney kids, they are ugly in their own eyes.

    I'm seriously glad I don't have any girl children as they are the most targeted victims of Disney's behavior and it would be very challenging to mitigate the damage Disney does directly or indirectly to society.

    And you know? People still somehow see whatever Disney does as being "pure and clean" and rated G. It's amazing to me because people were initially up in arms when young girls were being made up to look like little sluts but no one says anything when Disney does it. Just amazing.

    I don't agree with "Save the Children." I think I would rather say "Leave the Children ALONE!" This would include leaving them out of marketing crap.

  31. Former Australian Prime Minister did something lik by dbIII · · Score: 3, Informative

    The former Australian Prime Minister did something like that. He was talking about doing a draconian "for the kiddies" internet censorship plan (which a later Government continued) while owning the ".cx" domain.
    I may have to explain that in more detail to avoid kneejerk know-it-all reactions that will crap on about ".au". Christmas Island is a very small Australian territory and ultimately some of the ".cx" domain registration money made it back into Australian consolidated revenue.

  32. Re:there goes a business plan have a girls of X sc by rrohbeck · · Score: 2

    And it would be a great way to keep tuitions in check.

  33. Re:The Domain Name System is working out really we by Sarten-X · · Score: 3, Informative

    By actively building recognition of the mark, to avoid it becoming generic. Don't just advertise for Quiggle. Advertise for Quiggle-brand widgets, from the makers of Foobar.

    Your trademark being used by someone else doesn't really matter, until you object to it. Once you have a dispute, your opponent will try to show that your trademark isn't really unique to you, and you've done little to try to keep it unique. They'll gather a lot of little things, like similar domain names you didn't register, old advertisements where you didn't emphasize the mark as a brand, and stock photos that show your mark without your authorization. It all builds up to show that your mark is now just a synonym with the type of product, rather than the brand.

    --
    You do not have a moral or legal right to do absolutely anything you want.
  34. Re:All subjects welcome. by Handover+Phist · · Score: 2

    And I would take this course where now?

  35. Re:Have you seen some of the classes lately? by PPH · · Score: 4, Funny

    You mean .zzz?

    When I was in high school, I remember boys and girls slept together all the time. We called it algebra class.

    --
    Have gnu, will travel.
  36. Re:lool by Anonymous Coward · · Score: 3, Insightful

    Pity that that program had to be cut. I believe that it would have been great.
    --
    Signed, Jerry Sandusky
    Penn State.

  37. Re:there goes a business plan have a girls of X sc by Nadaka · · Score: 2

    Are you saying that "Megashark VS Giant Octopus" isn't scifi?

  38. Re:Damn you internet by macraig · · Score: 2

    More like "damn you lysdexia", I'd say....

  39. as if that was not the intended purpose by devent · · Score: 3, Interesting

    They all act as if that was not the intended purpose of the .xxx domains (or the purpose of any of the TLDs). The purpose of the new .xxx domains is that all your suckers have to buy .xxx just to be save, and not to control the porn industry.

    Since a porn site can still have a regular .com domain, you still have to use all the old filter software to block porn sites, plus you have to block all .xxx domains, and now of course you have to buy .xxx to be save.

    What would have make more sense is a .kids domain. That way you could just block all other domains except .kids and be done with it. And you don't have to worry that someone will get a .kids and put porn on it. (of course if a .kids domain gets some rules attached to it, like the site with a .kids can only have content appropriate for kids).

    Was a .kids TLD even discussed? What was the argument against a .kids domain vs. a .xxx domain?

    --
    http://www.mueller-public.de - My site http://www.anr-institute.com/ - Advanced Natural Research Institute
  40. Re:there goes a business plan have a girls of X sc by nevillethedevil · · Score: 2

    Not a patch on Sharktopus

    --
    Be gone from my sight or prepare to feel my flaming wraith!
  41. Re:there goes a business plan have a girls of X sc by Opportunist · · Score: 4, Funny

    Dude, when you think of the children when thinking about an .xxx page, you might be in for a visit from some unfriendly law enforcement units.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  42. Re:The Domain Name System is working out really we by cheekyjohnson · · Score: 3, Interesting

    Maybe instead of trying to hide everything from the children (by stopping the advertising), things should be explained instead. I like that option better than pretending such things don't exist.

    --
    Filthy, filthy copyrapists!
  43. The economy at work by Askmum · · Score: 2

    And this, ladies and gentlemen, is why the economy is in decline. Yet more money spent on worthless things. Basically this is what drives inflation. The more money wasted like this, the less there is to spent on actual increase of value.
    .xxx domains were a useless idea anyway and now they've evolved into a bad idea.

  44. Re:there goes a business plan have a girls of X sc by Chrisq · · Score: 3, Insightful

    People are always thinking of the children, but what about Little Richard?

    Your "little dick" is of no concern to anyone but yourself

  45. But therein lies the rub by Moraelin · · Score: 2

    But therein lies the rub: type of product.

    That's how for example aspirin became a generic name for acetylsalicylic acid. It had become a synonym for that kind of an analgesic, to the extent where everyone was just saying stuff like "take two aspirins" when they meant "take some acetylsalicylic acid".

    You don't lose a trademark just because a term is generic for something ELSE than your product. Microsoft Windows is still a trademark, although "windows" has been a generic term for, you know, a certain kind of hole in a wall since the 12'th century. (The concept of a window itself is of course older, but the first attestation of the English word "window" -- or close enough -- is from the 12'th century.) Apple Inc doesn't lose its trademark just because the word "apple" has been used for a kind of fruit for over a thousand years. And Prince Albert Tobacco doesn't get to be generic just because Prince Albert also is commonly used for a type of piercing.

    What I'm getting at is that even IF it were to came to pass that Washington University became synonymous with some sexual practice or position, and people went around saying stuff like "woohoo, I had a Washington University yesterday with two chicks"... so what? As long as that doesn't apply to a college, it doesn't come even close to threatening the actual Washington University's trademark.

    --
    A polar bear is a cartesian bear after a coordinate transform.
  46. Re:This was always the market by residieu · · Score: 2

    ICANN needs to approve my "hatesamerica" TLD for terrorist. Then everyone will have to buy up UniversityOfMissouri.hatesamerica and MittRomney.hatesmerica

  47. Re:there goes a business plan have a girls of X sc by lgw · · Score: 2

    In unrelated news, university's

    university's

    y's

    You seriously need to break that apostrophe key off your keyboard and throw it away. It's not your friend.

    --
    Socialism: a lie told by totalitarians and believed by fools.