RIM Gives Up After Losing Initial Battle Over BBX Trademark
First time accepted submitter Mastadex writes "RIM's brand new BlackBerry mobile OS, due in early 2012, was expected to be called BBX. But due to a recent court ruling against it, RIM has dropped BBX and opted simply for 'BlackBerry 10.' Software company Basis International said a U.S. federal court in Albuquerque has granted a temporary restraining order against RIM, barring it from using Basis's BBX trademark. The court decision bars RIM from using the trademark at its Asian DevCon conference on Wednesday and Thursday in Singapore."
Can't say I didn't see this coming... RIM's had a terrible year. -th3r3isnospoon
Now they'll have to name their minor revision of an OS that nobody cares about slightly differently!
"When information is power, privacy is freedom" - Jah-Wren Ryel
Until this case came up a while back, I didn't have the slightest idea that they were releasing a new OS.
I'd say it has been a resounding success!
Invaders must die
I sure as hell am not going to use iOS or Android. What is left besides Blackberry? Windows Mobile? Not a chance.
Strange that a US court can tell a company what they can't do in another country.
I was at the keynote for the devcon in Singapore today. I was surprised to note that the OS version seemed to jump from the up-and-coming 7.1 to 10 next year. Then while queuing up for the free playbook, we had to sign a "license agreement" for the 2.0 beta OS loaded on some of the devices.
On a sidenote the keynote and all other opening prezzies were delivered using a Macbook pro which had the back covered to obscure the apple logo. I would have liked it better, seeing how much they were loving the HTML 5 on stage, if they'd actually eaten their own dogfood and delivered an awesome HTML5 prezzie using the Playbook+HDMI
BBQ = BlackBerry QNX
QNX (cue-nix) is the OS they are putting on the BlackBerry.
It would stick in people's mind like BBQ sauce to your shirt.
Obama's legacy: (N)othing (S)ecure (A)nywhere and (T)error (S)imulation (A)dministration
...Apple's penis is bigger. When they want to steal an existing name, they either buy it or intimidate your ass with lawyers until you cave. Blackberry is such a wimp in comparison.
A case study in how to be just incompetent enough that you don't end up like Nokia, yet don't make any progress either.
I stopped reading after the first three words. Just like they should have given up three years ago.
Do you even lift?
These aren't the 'roids you're looking for.
from the it-turns-out-apple-owns-ten-too dept.
Actually Square-Enix owns X-2... and nobody wants it.
Blackberry 10 is so much a better name than BBX. I mean, really - what the ****! That's a terrible name! Why would you engage in litigation over it? Maybe if they start losing more cases, they'll start doing better....
and why do we care?
...everyone who was forced to program in BBX's Business Basic when they were fresh out of school....
To be honest, when I heard that RIM was using 'BBX' as the name of its new OS, I immediately thought of Basis's BBX.
I sure as hell am not going to use W or X. What is left besides Y? Z? Not a chance.
Brilliant system! It works great on all sorts of things!
Windows, OSX, Ubutnu, BeOS
Ketchup, Mustard, Mayonnaise, Guacamole
Engadget, Mashable, Slashdot, PCWorld
I8-D
But wait! Terrible place to work?? RIM just won some ranking BS lately claiming they were the BESTEST place to work on the whole planet! You know, like a high tech Disneyland! Wait, you mean RIM payed for that PR?
Former RIM employee here. VERY former. RIM was beyond toxic when I worked there and years later nothing has changed. The same incompetent back-stabbers that were running rampant in my day are now VPs (see the recent arrest of the two drunken idiots on that plane). I am not surprised RIM is choking on it's own vomit. I AM surprised it didn't happen YEARS ago.
Why doesn't Blackberry just give up all-together?
Changing the name of your OS after trademark infringement is a minor issue, Failinc to check if your chosen name is available is rather troubling as this is routine for large, well-run corporations.
BB Neutrino - slightly faster than light if you believe some Italians. Yes, that's a Canadian style marketing campaign.
From scarped cliff or quarried stone she cries "A thousand types are gone, I care for nothing, no not one."
I don't want to sound like a noob... but last I checked, ActiveSync is really just a device syncing protocol with an support through a desktop application and support through Microsoft Exchange to do it. I thought that the blackberry network was pretty much just a mail and messaging service.
It seems to me that these are pretty much features that are pretty common on mobile devices these days... Android and iOS sync pretty well with Google calendars/mail etc... and iOS syncs pretty well with exchange... and then you can choose to use iCloud on iOS as well if you really want to.
There are also open source servers which support the exchange active sync protocol so far as I know.
Does Blackberry network or ActiveSync do anything special that isn't pretty much available everywhere else.. and I mean other than try to lock you into a specific vendor?