Louis CK's Internet Experiment Pays Off
redletterdave writes "Comedian Louis C.K., real name Louis Szekely, took a major risk by openly selling his latest stand-up special, 'Louis C.K. Live at the Beacon Theater,' for only $5 on his website and refusing to put any DRM restrictions on the video, which made it easily susceptible to pirating and torrenting. Four days later, Louis CK's goodwill experiment has already paid off: The 44-year-old comic now reports making a profit of about $200,000, after banking more than $500,000 in revenue from the online-only sale. The special, which has sold 110,000 copies so far, is only available on Louis CK's website."
Louis CK said in an NPR interview earlier this week:
I've noticed this attitude as well. It's really, really annoying.
When you give consumers a product that they want, at a price they find fair, in a form factor (format) that is convenient for them, in a location that is convenient for them, they are happy to pay for it!
Didn't Apple already prove this when they converted their music store to a DRM-free format? It seems like nobody around here gives them any credit for that...
This is exactly the point. He gets paid just fine for the work that he just did, but to continue to get paid he needs to do new work. This is how the system should work, as opposed to the RIAA/MPAA model of do a work and then try to lock it up and get paid for it for the rest of eternity. The public domain is being robbed by these kinds of jokers who think that once something is made it should be owned forever, rather than becoming the shared cultural heritage that it really is and belonging to all the people who saw it when it was initially made.
Heh. You remind me of this quote from a movie. I don't remember the exact movie, but the quote went something like this:
- I saved a man's life once!
- Yeah? What did you do?
- I stopped kicking him.
I found it odd that TFA didn't mention the site, or where one can go to get this fine drm-free video.
https://buy.louisck.net/
I think it's great, personally. He's getting $5 from me. It's a fair price, and he's a funny guy.
"Lame" - Galaxar
LCK says he doesn't get torrents, but I think he does, this is very smart. Many people who watch the torrent version will gladly hop over to his site and pay their $5 and not even bother to d/l again. Movies should be like this, what if you could pay on the way out of the theater after you've seen the movie, wouldn't that make alot more sense?
You know it'll never happen, but it's a nice idea
=D
What! Do I look like a people person?
Louis C.K. is real big on that. He claims, and his shows seem to back up, that he tosses his old jokes each year and moves on to new ones. He doesn't keep doing the same material over and over. Means that if he releases a new special, well there is probably a reason to watch it.
I have yet to see any DRM that noticeably effects piracy rates. Hell, I suspect it sometimes increases piracy rates. Assassin's Creed II was the most pirated game at the time, despite Ubisoft's draconian always-online DRM. The only good it seemed to do was piss off legitimate users, especially media darlings like combat soldiers, who often have flaky satellite connections... if they're lucky. When the pirated copy of a game is superior to the legitimate copy, that's going to hurt sales more than anything.
Why not do as Louis does? Cut out the useless middleman and link directly to his statement.
$5.00 for an h264 720p non-DRM video, an mp4 standard definition file with no-DRM, and the option to stream it over the internet two times. It was a great deal, and I thought it deserved support. The fact that I got 2 copies of the show, that I can use on whatever device I choose, is great.