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US Bans Loud Commercials

bs0d3 writes "On Tuesday, the FCC passed the Commercial Advertisement Loudness Mitigation Act, or CALM. It's a law that states all commercials must run at the same volume as network newscasts. The same applies to network promos. The responsibility falls on cable providers like Comcast or charter. The law will not take effect until next year which leaves it plenty of time to be challenged in court by cable providers or advertisers."

289 comments

  1. Pretty late for this, don't you think? by bonch · · Score: 5, Insightful

    Great. If only it was 20 years ago and the Internet didn't exist.

    1. Re:Pretty late for this, don't you think? by danomac · · Score: 4, Interesting

      It's about time. When TVs and amplifiers come with anti-blasting correction you know it's pretty bad.

      Actually, I wonder how that'll affect mythtv's commercial detection? I know it uses audio as one of its inputs...

    2. Re:Pretty late for this, don't you think? by GoodNewsJimDotCom · · Score: 5, Funny

      We need the "Caps Lock Annhilation Program" to stop loud posters.

    3. Re:Pretty late for this, don't you think? by Anonymous Coward · · Score: 1

      Believe audio skip and audio detection programs use the audio drop out (momentary *complete* silence) between the program and the commercial to find the commercials, not the average volume levels.

    4. Re:Pretty late for this, don't you think? by TWX · · Score: 3, Funny

      (avoiding stupid lameness filter)

      WHAT?! WHY WOULD YOU WANT TO DO THAT?!

      (damn lameness filter avoidance tactic)

      --
      Do not look into laser with remaining eye.
    5. Re:Pretty late for this, don't you think? by artor3 · · Score: 5, Insightful

      What does the internet have to do with it? Last time I checked, hundreds of millions of people still watched TV. I agree this law should have come sooner, but it's not as though it's too late to be a good thing. Just like the Do Not Call list was a good thing even though cell phones were already invented.

    6. Re:Pretty late for this, don't you think? by Anonymous Coward · · Score: 5, Informative

      All of the comments so far are "it's about time," so I'm just going to respond to the first post I see.

      There already was a standard requiring commercials to limit loudness. A commercial could not be louder than the program it was accompanying, which meant it could not be louder than the loudest point in the programming. What that meant is if there was a single gunshot in an hour, your commercials in that hour could be very, very loud. Also, loudness was not weighted. High-pitched ringing and speaking at the same level were considered equally loud, even though human hearing is skewed (A-weighting) to perceive speech as inherently louder.

      So what this really does is 1) re-define what constitutes "loud", and 2) give the process some teeth.

    7. Re:Pretty late for this, don't you think? by Anonymous Coward · · Score: 0, Offtopic

      I know this is probably feeding the troll... but you wouldn't put chains on a snow tire. you buy them so you don't need to use chains...

    8. Re:Pretty late for this, don't you think? by sexconker · · Score: 0

      I know this is probably feeding the troll... but you wouldn't put chains on a snow tire. you buy them so you don't need to use chains...

      Light snow turns to heavy snow or ice? You better believe I'm putting chains on my snow tires.

    9. Re:Pretty late for this, don't you think? by Anonymous Coward · · Score: 1

      Yes, but it probably uses sound level and length to determine which segment is the commercials.

    10. Re:Pretty late for this, don't you think? by snowgirl · · Score: 1

      We need the "Caps Lock Annhilation Program" to stop loud posters.

      POPVLVS ROMAE ANTIQVAE HUIC LEGI PROPONITVR ADVERSENT

      --
      WARNING! This girl exceeds the MAXIMUM SAFE standards established by the FDA for BRATTINESS
    11. Re:Pretty late for this, don't you think? by danomac · · Score: 1

      Yes, but the problem now is that how will it differentiate from a screen change if the commercials are required to be the same level as the broadcasting? It's possible to have a three minute scene with fades and audio cuts. It's going to be pretty hard to differentiate, even with the watermark logos.

      At least when the audio level is significantly different it's a fairly good sign. The watermark logos aren't necessarily on right away after commercial so that can't be relied on either.

      I'm sure they'll come up with another method or two, or just augment what they have. I quite enjoy the commercial skipping.

    12. Re:Pretty late for this, don't you think? by Dogbertius · · Score: 2, Informative

      The bigger problem is working around the requirement by (ab)using the principles of the psycho-acoustic modelling of sound, like with A-weighting and equal-loudness contours.

      http://en.wikipedia.org/wiki/Equal-loudness_contours

      Essentially, the human ear's perceived intensity at different volumes is frequency dependent. One trick is using an auto-tuner to "shift" audio to nearby frequencies so that the overall loudness (as measured by an ideal microphone) is within the acceptable limits in the proposal, but the human ear "hears" them as if they are louder than they really are.

    13. Re:Pretty late for this, don't you think? by FrootLoops · · Score: 1, Informative

      WHAT?! WHY WOULd YOU WANT TO DO THAt?!

      FTFY.

    14. Re:Pretty late for this, don't you think? by Fned · · Score: 4, Funny

      noooooo not my caps lock

      without my caps lock everyone just thinks i'm trying to be e. e. cummings

    15. Re:Pretty late for this, don't you think? by Anonymous Coward · · Score: 5, Informative

      Easier than you think.

      Go open any audio-editing software there is a filter called "Normalize", it used to be standard in mp3/cd ripping software.

      All the Cable co's have to do is pre-normalize the commercials to the program being played, they can do this by just keeping a running loudness average and normalizing on the fly. It's so easy you wonder why they haven't been required to do it before now.

      Now's actually the best time because as more analog gear is taken out of the delivery stream, the less excuses they have for not doing it. Before you could at least claim that normalizing the audio wasn't possible because they're played off of tapes that would take time. But this hasn't really been true since 1997 or so when the C-band satellite systems started switching to all digital, and the "pizza dish" DTH became the first all-digital path into the cable plant (1994 was when DirectTV became available, but the uplinks were still going through analog paths.)

    16. Re:Pretty late for this, don't you think? by Anonymous Coward · · Score: 1

      I don't believe Mythcommflag uses sound.

      http://www.mythtv.org/wiki/Commflagging

      Methods
      Blank Frame Detection - Is used to determine when a programme fades to black (this invariably happens between show segments)

      Blank Frame & scene change detection - As above but tries to determine that a large amount of the picture has changed
      Scene change detection - Tries to determine that a large amount of the picture has changed

      Logo detection - Looks for a part of the picture that does not change during a recorded show - i.e. an onscreen logo. Logos are usually removed for the duration of commercial breaks, making them 'easier' to spot.

      All - Use all commercial detection methods at the same time. This detection method uses information from blank-frame, scene change, and logo detection and can easily be modified to take advantage of other detection information. It works in a fundamentally different way than the normal blank-frame and scene change methods. The code groups the frames into blocks separated by blank frames and rates each block based upon several factors such as the rate of scene change, what percentage of frames in the block have a logo present, how long/short the block is, etc.. Indications that a block is part of a commercial (such as very high rates of scene changes) lower the block's score, while indications that a block is part of the show (such as having a logo present on most frames) raise the block's score. In the end the blocks are looked at as a group and various bits of logic applied to make the final determination where commercials start and end. On most of the shows tested, this method seems to be doing a much better job than just blank-frame or blank-frame plus scene-change.

    17. Re:Pretty late for this, don't you think? by Jessified · · Score: 2

      I would want a law that bans websites from auto playing anything on load before this law. Whatever, I guess.

    18. Re:Pretty late for this, don't you think? by digitrev · · Score: 1

      Really? I mean, I definitely use winter tires, but I've never felt the need to use chains. And I live in Ottawa.

      --
      Cynical Idealist
    19. Re:Pretty late for this, don't you think? by Anonymous Coward · · Score: 0

      oh boy, even more compression

    20. Re:Pretty late for this, don't you think? by paleo2002 · · Score: 1

      My dad actually called our cable company about the excessively loud commercials. They claimed that ads are recorded and broadcast using "lower quality audio" which results in them sounding louder than the normal programming. Sounds like just the kind of answer CS reps are trained to give to old people calling in with technical complaints.

      Hopefully there's some enforcement to back up the new standards. Now, if only someone can come up with a way to increase the volume on the dialogue in TV and movies . . .

    21. Re:Pretty late for this, don't you think? by LordKronos · · Score: 2

      Mythtv currently does not use (and as far as I know, never has used) volume as a consideration in its commercial detection. You can read about it here:
      http://www.mythtv.org/wiki/Commercial_Detection

    22. Re:Pretty late for this, don't you think? by Ol+Olsoc · · Score: 1

      A commercial could not be louder than the program it was accompanying, which meant it could not be louder than the loudest point in the programming. What that meant is if there was a single gunshot in an hour, your commercials in that hour could be very, very loud.

      Wow. What a dumb rule. Take the loudest sound, and compress the bejabbers out of the audio, and that defeats the rule.

      Also, I suspect that in addition to the compression, the rule was ignored anyhow. I typically measure around 9 db difference between normal levels and the loud commercials. Much is probably due to compression, but 9db is a boatload.

      --
      The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
    23. Re:Pretty late for this, don't you think? by dgatwood · · Score: 1

      The sound of the fundamental frequency of human speech occupies a fairly narrow band between 100 and 220 Hz. Move it up far enough to take advantage of that curve in any significant way, and you're into Alvin and the Chipmunks territory and then some. I just don't see that happening.

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

    24. Re:Pretty late for this, don't you think? by Anonymous Coward · · Score: 0

      All they really need to do is feed it through a pre-transmit compressor, compress anything over some dB threshold down to whatever standard level the programs are broadcast at, and voila. I don't know why any station wouldn't already have this piece of equipment in their arsenal; the whole thing is just asinine.

      As an industry, the television broadcasters need to come together and figure out a default maximum signal level, and stick to it, that way you don't go from one station which broadcasts shows which never go over -20 dB, and go to one that broadcasts everything compressed up to 0 dB, because that's also *really goddamned irritating*

    25. Re:Pretty late for this, don't you think? by justthinkit · · Score: 1

      e e cummings also avoided periods so he is probably doubly turning over in his grave at his wiki link.

      --
      I come here for the love
    26. Re:Pretty late for this, don't you think? by Anonymous Coward · · Score: 0

      "There already was a standard requiring commercials to limit loudness."

      While this may be true, it was not from the FCC. And I KNOW this. How? I complained to the FCC about a cable channel (sorry, don't remember which one), where the commercials are so loud they are severely distorted, and got a letter back saying, in essence, "sorry, there is no law, you're on your own".

      I, for one, am glad to see this, and hope it stays and gets enforced.

    27. Re:Pretty late for this, don't you think? by Anonymous Coward · · Score: 0

      I do this by feeding my rca males into my tower's mic in, & normalizing the out to my noise-suppression cans - beautiful!! Works great for those "whispering voices-to-explosion" DVD's. Just make sure you down down the gain : +20db can be very annoying with this set up.

    28. Re:Pretty late for this, don't you think? by DarwinSurvivor · · Score: 1

      First of all, networks probably get incentives for making the commercials louder. Second of all, a "maximum" volume coming into effect would only make them lower the shows and movies even more.

    29. Re:Pretty late for this, don't you think? by Anonymous Coward · · Score: 0

      But how can I get my proper psychological conditioning, telling me how, when, and how much to consume on a daily basis. Isn't removing that stimuli going to cause mass panic? Will this mean we might start caring about reading and learning which is contrary to being a naive consumer that funds corporate greed excess through low income taxes? Perhaps turning the noise down, might help support our feeble education system, allowing time and energy for something better, I mean, until they get rid of the law due to some well placed bribes.

    30. Re:Pretty late for this, don't you think? by Anonymous Coward · · Score: 0

      It has never been true. Line level normalization has never been expensive, it's actually cheaper to do analog than digital given that digitally you need a fast enough processor to keep up with the bitrate.

    31. Re:Pretty late for this, don't you think? by virtualonliner · · Score: 1

      HI I AM BILLY MAYS...
      oh wait, I actually liked it.
      If I ever hear it again, it will be hi, i am billy mays. Would be lame.

    32. Re:Pretty late for this, don't you think? by wvmarle · · Score: 0

      Sometimes while watching TV with friends (over a decade ago by now) I would totally surprise them by saying "and now time for commercials", about one second BEFORE the commercials actually started. They would think I'm psychic or so, that I can predict it so exactly.

      The trick: I was paying attention to the station logo, which would always fade out a few seconds before the commercials start. Just when you see it fade out, you say "it's time now for commercials", and another second later indeed they switch to the commercials.

    33. Re:Pretty late for this, don't you think? by Air-conditioned+cowh · · Score: 1

      The way to make something sound louder than anything else is to use multi-band dynamic range compression like they do with FM radio. Normalizing doesn't fix this because the peak waveform may be the same, it's just that dynamic range compression means you get a constant instead of an occasional peak.

      It is possible to measure perceived loudness and crank it down if it is above a certain unacceptable threshold. That way normal programs wouldn't be affected but only nasty adverts are culled.

      A better solution would be to make excessive audio-cooking illegal. The penalty could be that the offender is strapped to an electric chair and is electrocuted by his own dynamically-compressed waveform. Then they'll be sorry. Ha!

    34. Re:Pretty late for this, don't you think? by mantaraya36 · · Score: 1

      It's actually not that easy as peak level (used for normalizing) has little to do with actual loudness. In fact, most programmes and commercials will actually have the same peak levels, but because commercials will hit them more often they will sound louder. Predicting perceived loudness is actually very hard and if an algorithm is standardized and legislated, I'm pretty sure a plugin that routes around it will come out because "louder is better".

    35. Re:Pretty late for this, don't you think? by AmiMoJo · · Score: 1

      they can do this by just keeping a running loudness average and normalizing on the fly. It's so easy you wonder why they haven't been required to do it before now./quote?

      It is a bit more complicated than that. See Replay Gain's loudness calculation for detailed info, but basically if you want to really match loudness you need to do measurements based on a human ear model rather than signal level. If you switch from people just talking (news) to people talking but barely ineligible over the background music the overall level might be similar but a person will perceive it as being louder.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    36. Re:Pretty late for this, don't you think? by Anonymous Coward · · Score: 1

      The CALM act makes use of the ITU-R BS.1770-2 loudness measuring standard. This "averaging" algorithm includes an "absolute gate" so that silent parts are not counted for the average. It also includes a "relative gate" that avoids this kind of abuse. The ITU-R BS.1770-2 has been chosen after extensive and real-world research regarding perceived Loudness measurement.

    37. Re:Pretty late for this, don't you think? by Joce640k · · Score: 1

      Yep, commercials are already broadcast at exactly the same volume as the programmes.

      It's just that they're recorded like the explosions and shouting in the movie, not the normal dialogs and quiet suspenseful bits.

      IOW this will achieve nothing except a lot more overtime for lawyers.

      --
      No sig today...
    38. Re:Pretty late for this, don't you think? by Joce640k · · Score: 1

      It's so easy you wonder why they haven't been required to do it before now.

      Because it makes things sound like crap, that's why.

      Many TV sets have auto-volume these days and you can hear them constantly ramping the sound up in the quiet bits (bacground hiss gets louder) then scrambling to slam the volume level back down when somebody speaks, often making the first word in every dialog unintelligible because it completely saturates the amplifier.

      Ick. Keep that sort of thing for ignorant users and car stereos. No need to do it in the broadcast for everybody to suffer.

      --
      No sig today...
    39. Re:Pretty late for this, don't you think? by noodler · · Score: 1

      "Easier than you think."

      In fact, much harder than YOU think, apparently.
      The above article states the issue as a volume problem, which is not the case.
      It is in fact a loudness problem, which is the perception of volume or the energy present in the signal.
      And the problem with this energy is that we can artificially enhance it by using clever loudness optimization algorithms without affecting the amplitude.
      This effectively means that for the same volume (amplitude) you get more loudness (energy).
      So althou the commercials are peaking at the same amplitude as normal material they sound a lot louder.
      (that besides the practice of just running the commercials at a louder volume than the programs).

      Thankfully we can now measure the perceived loudness of a programme and adjust the volume accordingly.
      And with laws backing this up tv audio will be a little better again.

    40. Re:Pretty late for this, don't you think? by Bob+the+Super+Hamste · · Score: 0

      It depends on what you are doing. I have put chains over snow tires. I was going over Mt. Hoot in Oregon and up at the top there was a close to a foot of unplowed snow. The snow tires work great on light amounts of snow and ice, but when driving a rear wheel drive sports coupe you go from can barely move under its own power to going like a tank through the snow.

      --
      Time to offend someone
    41. Re:Pretty late for this, don't you think? by Bob+the+Super+Hamste · · Score: 1

      Totally agree had a similar experience going over Mt. Hood. At the bottom it had just started to rain but up at the top it had switched over to snow and there was about a foot of snow that hadn't been plowed yet. Chains over snow tires make your car go like a tank through the snow.

      --
      Time to offend someone
    42. Re:Pretty late for this, don't you think? by digitrev · · Score: 0

      Well, I do suppose that if you live in an area with a significant number of hills... Ottawa is a relatively flat place, only about 120 m between the highest and lowest point. And as much as we bitch and whine, the snow plowing does tend to get done fairly quickly.

      --
      Cynical Idealist
    43. Re:Pretty late for this, don't you think? by Anonymous Coward · · Score: 0

      Basically.
      I haven't watched something on a "cable providers" feed in over 5 years at this point.
      I doubt I will watch a cable feed regularly again until they block up the intertubes.

      And even when we're living in our container-home FEMA camps in a few years... I doubt I'll care to watch TV.

    44. Re:Pretty late for this, don't you think? by pantaril · · Score: 1

      All the Cable co's have to do is pre-normalize the commercials to the program being played, they can do this by just keeping a running loudness average and normalizing on the fly. It's so easy you wonder why they haven't been required to do it before now.

      Dunno about US, but here (czech republic) the TV companies complain that they can't normalise the comercials, because the are the property of the companies paying for the ads and any change in them will institute a violation of copyright.

    45. Re:Pretty late for this, don't you think? by FatLittleMonkey · · Score: 1

      CS was talking about frequency compressed sounds. (AKA audio compression. Same effect as the "Loud" button on your car stereo.) It's not actually "louder", based on the technical definition of "loudness", but it sounds louder (and, as side effect, crappier.)

      (See also "the loudness wars." Explains the basic science behind it.)

      It doesn't justify their answer, though. If they get a lot of complaints from paying customers about ads doing this then they should punish advertisers that use audio compression by dropping their volume. Encouraging people to flick during the ads reduces the value for other advertisers.

      --
      Science is all about firing a drunk pig out of a cannon just to see what happens.
    46. Re:Pretty late for this, don't you think? by omnichad · · Score: 1

      No - it's more than that. Obnoxius commercials have added compression effects added to the audio. Even if you normalize it to the TV show, the relative loudness of the commercial is quieter. In a TV Show, you only hit the max waveform height once in a while. Commercials mix sound so that the waveform is hitting the top level almost all the time. Record part of a TV show and then record part of a commercial. The TV show will have lots of waves and curves in the overall waveform. The commercial will look like a solid rectangle until you zoom in.

    47. Re:Pretty late for this, don't you think? by omnichad · · Score: 1

      Relative loudness of the commercial is louder. The rest is correct.

    48. Re:Pretty late for this, don't you think? by Anonymous Coward · · Score: 0

      Actually, everything is prenormalized in a sense. All broadcasts, analog or digital, are limited to a maximum volume, and usually both the content and commercials achieve this maximum, ie they are normailzed. The issue is with the average volume, which is louder in commercials. http://blog.bjornroche.com/2011/12/fcc-calls-for-quieter-commercials-but.html

    49. Re:Pretty late for this, don't you think? by mcgrew · · Score: 1

      Nonsense, cheap tape recorders from the 1960s had automatic gain control. It's old tech, and it's simple tech, and it works. This law shouldn't cause anybody any problems.

      It would be nice if there was a dynamics compresion button om remotes, though. Movies these days have too much range for apartments; you have loud, blaring music, then speech so soft you can't hear it. It would be nice if you had a dynamics limiter/compressor with an on/off button.

    50. Re:Pretty late for this, don't you think? by uigrad_2000 · · Score: 1

      We need the "Caps Lock Annhilation Program" to stop loud posters.

      FTFA:

      TTY: 1-888-835-5322
      FOR IMMEDIATE RELEASE: NEWS MEDIA CONTACT:
      December 13, 2011 Janice Wise (202) 418-8165
      Email: janice.wise@fcc.gov
      FCC QUIETS PERSISTENT PROBLEM OF TELEVISION AGE – LOUD COMMERCIALS – BY
      ADOPTING RULES TO REDUCE VOLUME

      Unfortunately, I cannot maintain the monospace font, due to slashfilters. View the original article for the full loudness effect.

      --
      Free unix account: freeshell.org
    51. Re:Pretty late for this, don't you think? by Anonymous Coward · · Score: 0

      I know you're joking, but I've seen users who follow this process to type a capital letter:

      Hit caps lock
      Press a single character
      Hit caps lock again.

      Sometimes I wonder how these people manage to dress themselves on a morning.

    52. Re:Pretty late for this, don't you think? by Zerth · · Score: 1

      Just slip a loudness clause into the advertising contract that states any ad not matching their sound profile will be adjusted to match.

    53. Re:Pretty late for this, don't you think? by Xtifr · · Score: 1

      Heh, of course, as the page you link to points out, he avoided capitals and periods in his poetry*--not in the spelling of his name, which he generally wrote as "E. E. Cummings". The "e e cummings" version was invented by one of his publishers.

      * Actually, he didn't so much avoid them as make unusual and non-standard use of them.

    54. Re:Pretty late for this, don't you think? by DaVince21 · · Score: 1

      Are there even any 3 minute ads out there? Or is this some kind of weird cultural difference in advertising? Because they're almost never longer than half a minute here.

      --
      I am not devoid of humor.
  2. about freakin time by mug+funky · · Score: 4, Informative

    there's standards for loudness in most countries, but they're completely ignored by the broadcasters. they take an ad that's the correct standard volume and go ahead and turn it up anyway.

    1. Re:about freakin time by Trepidity · · Score: 2

      Hah, so this means it'll bring the U.S. into the civilized world of... having commercial-loudness standards that nobody follows.

    2. Re:about freakin time by icebike · · Score: 2

      there's standards for loudness in most countries, but they're completely ignored by the broadcasters. they take an ad that's the correct standard volume and go ahead and turn it up anyway.

      The difference is Americans bitch about this.

      And by the way, these regulations are not completely ignored in all cases. The UK is pretty serious about fining offenders, and banning their adverts.

      There are technical issues involved, such as measuring loudness (not everybody agrees on how this should be done) or when (whole program average, last 5 minute average, etc.). People have been asking for this for 30 years, and only now has there been any proposed standard for applying the volume limit. Previously there has been nothing but bickering about technical means as a smoke screen.

      Forcing the few cable providers to enforce this will be far easier than forcing a thousand ad production companies to limit their volume.
      Pretty soon the cable providers (which in many cases are owners of or owned by broadcast networks, will impose their own noise levels on commercials submitted for airing.

      I doubt it will be ignored.

      --
      Sig Battery depleted. Reverting to safe mode.
    3. Re:about freakin time by mug+funky · · Score: 1

      WITH a little bit of LUCK they'll be using EBU R-128 to define loudness.

      RMS can be SPOOFED TOO FUCKING EASILY and PeaK is MeaningLess.

      all things said and done, they'll probably just eye off the analog VU meters and say "good enough" like they've always done.

      here's the trick - ads, at least in the production and mastering have always had a volume that's standardized, even if it's based in VU meters and not very accurate. the problem is networks essentially having one tape deck set at unity gain for playing the programs, and one tape deck with the output volume cranked for playing the ads on, then they switch between them. it's so easy for them to do. it's all servers and files now, but that doesn't stop them abusing metadata and such.

    4. Re:about freakin time by jrumney · · Score: 4, Informative

      Its usually not done by turning the volume up, as that would break the law. Its done by compressing the dynamic range, so the maximum volume of the commercials is the same as the maximum volume of the programs, but the average volume is much louder.

    5. Re:about freakin time by Ensign+Nemo · · Score: 1

      If this article has any bearing in reality, then no. The courts will say this infringes advertisers' freedom of speech and will be struck down.

      Article summary: Freedom of speech is becoming a large stick with which corporations and let-the-market-decide type folks can beat everyone into submission.

    6. Re:about freakin time by Trepidity · · Score: 2

      Interesting that one can put "reasonable time-place-and-manner" restrictions on public assembly to petition for redress of grievances, but not on commercial advertising...

    7. Re:about freakin time by mug+funky · · Score: 1

      yes, but those thousand ad production companies have always moderated their volume.

      in the analog days, there were physical limits that had to be applied, and when it all went digital, backward compatibility was still a concern (and continues to be still). hence, if you're making an ad, and don't want it rejected (and have to face extra costs and angry phone calls, and the prospect of losing the client), you'd keep a lid on the volume.

      then the ad master is submitted to the networks, and they plop it in their "play ads on this" tape deck with the volume turned 6dB up from unity compared to their "play shows on this" tape deck or live input which is at unity.

    8. Re:about freakin time by smpoole7 · · Score: 5, Informative

      Can a broadcast engineer stick in his two cent's worth?

      The problem isn't absolute levels, it's processing. Our own FM stations use processors (two Omnias and a Wheatstone/Vorsis) that cost over $12,000 EACH. They have support for European loudness limitations -- which are quite restrictive -- built in. Similar processors are available for television. So ... technically, it wouldn't be a problem for us . .. .. IF we received the commercials in unadorned, unprocessed form. We don't.

      Simply put, the people who produce the commercials are the ones who smash, squeeze, compress, clip and mangle the audio to make it sound like the Monster Truck man on an acid trip. My processor basically goes into bypass whenever one of these commercials comes along and it's STILL too loud.

      The poster who thinks that we (meaning broadcasters) "turn up" the commercials is wrong, too, by the way. Most of that is automated now, and/or goes through the aforementioned processing. Even our live music stations with a "deejay" in the control room are typically automated now: the computer pauses when it's time for the show host to talk, then goes back into automation when they're done.

      --
      Cogito, igitur comedam pizza.
    9. Re:about freakin time by mug+funky · · Score: 2

      doesn't matter. you can't lie to an averaging meter, or even a VU meter.

      in analog land, you're looking at an average of 0 VU and a peak of +10 at the most. when it all went digital, they parked 0 VU at -20dBFS on the digital scale, +10 at -10, and 10dB of headroom for overshoot to prevent clipping. when you plug a digital deck's analog output into a VU meter, a proper program will float around the 0 VU mark, exactly where it would on an analog setup. more compression just means the needle moves less from that spot. if the needle sits consistently higher, the master is rejected as out of broadcast spec.

      with EBU R-128, there's an actual loudness measure that relates to human hearing, but even then, a reference pink noise tone will sit at 0 VU on a VU meter, just like anything else.

      there's tape-rooms everywhere that mix analog and digital gear, so they all need to keep the same reference levels or things go to shit.

    10. Re:about freakin time by ILongForDarkness · · Score: 1

      I don't see the infringement they still can speak they just aren't allowed to scream at everyone anymore. Last time I checked there were noise limits in most cities and they aren't getting challenged on constitutional grounds. No one's saying you can't listen to music at 2am you just can't listen to it loud enough that everyone else in the area has to hear it that late.

    11. Re:about freakin time by Anonymous Coward · · Score: 0

      Because you like watching your computer-based content on a tiny screen instead of a big one?

    12. Re:about freakin time by smpoole7 · · Score: 2

      Then again ... let me disclaim: I can't speak for the Cable people. I suspect that they calibrate their equipment when it's first installed and then never look at it again. It really, truly is automated -- their commercials are inserted automatically. That's why they make so many mistakes. :)

      (Sorry, a little inter-species rivalry there . .. . ) :)

      --
      Cogito, igitur comedam pizza.
    13. Re:about freakin time by sjames · · Score: 2

      I suggest someone put a megaphone up to any such judge's ear and yell "think again!"

    14. Re:about freakin time by mjwx · · Score: 1

      there's standards for loudness in most countries, but they're completely ignored by the broadcasters. they take an ad that's the correct standard volume and go ahead and turn it up anyway.

      They do abide by the decibel level, but advertisers tend to use dirty tricks such as audio compression to make sounds appear louder whilst staying within the permissible range. Most countries only measure volume by the peak wave, not the overall composition of the wave so advertisers use things like audio compression and emphasising frequencies that humans are more attuned to in order to change the perceived loudness without actually increasing the dB level.

      They aren't ignoring the volume constraints, quite the contrary, they are hugely aware of it as they keep finding methods to avoid it.

      --
      Calling someone a "hater" only means you can not rationally rebut their argument.
    15. Re:about freakin time by hedwards · · Score: 2

      Freedom of speech isn't unlimited and ultimately it doesn't override noise ordinances. You can stand on a street corner and say whatever you like, but if you stand on a street corner with a bullhorn you could be cited for violating the local noise ordinances.

    16. Re:about freakin time by Announcer · · Score: 5, Informative

      Correct, it's not "Normalize". That algorithm seeks the highest peak in the audio, then raises or lowers the TOTAL GAIN to bring THAT PEAK to the preset level. Here is the caveat. You can have an audio file that is -50 db (barely audible) with a single "clunk" (like the mic got bumped) at 0 db. If your "normalizing" to -6db, then it's going to reduce the gain of the ENTIRE FILE by 6db, leaving your desired audio at -56, with the single peak at -6.

      What you want to do, is technically known as DYNAMICS COMPRESSION. This is a variable gain adjustment, on-the-fly. Radio stations use "audio processors" to do this in realtime. With digital audio, the process can be MUCH more precisely controlled, since it is NOT in realtime. With proper dynamics processing, you'd have that -50db audio raised to at least -20, and that 0db peak dropped to -6. Yes, you can "crank it to 11" by having it raise the -50 db audio to -6, and bring the 0db down to -6 also... but with too much gain increase, noise is raised, as well.

      Dynamics compression is what those LOUD commercials are using. If you open the audio in an editor program like Audacity, it looks almost flat, with minimal hills and valleys. You will also see this on MOST modern music. The compress the daylights out of it, to make it all sound LOUDER. It works, too... having 0 db of dynamic range in audio sounds quite loud, and becomes fatiguing to listen to for any length of time.

      What would REALLY be needed, is a "smart" detector that not only examines peak amplitude, but also the AVERAGE. If the average is always high, then the gain will be dropped proportionally. It would take some doing to make a system that could do this reliably. I have a TV with what they call "Equisound", and it is absolutely DREADFUL! I have thought of using an outboard audio processor, like my Alesis "Nanocompressor".

      --
      Willie...
    17. Re:about freakin time by wvmarle · · Score: 1

      The few times I'm watching TV - usually the evening news, the "mute" button is used a lot. When the commercials come, I will mute the noise (by the way this extra loudness is not just in the US, it's a worldwide issue), and usually do something else now and then looking at the screen to see how it is. And unmute when the news is on again. It's irritating, but without muting it's just too noisy to sit through.

    18. Re:about freakin time by Anonymous Coward · · Score: 0

      Compression is really the issue. They can legislate about levels all day, but they aren't going to change a thing.

      I used to work at little radio stations in the midwest. Compressors (and limiters) were standard equipment in both AM and FM signal chains because each station wanted to be heard. Just like those commercials...

    19. Re:about freakin time by Joce640k · · Score: 1

      Um, no.

      You need to learn what audio compression is.

      The ads are currently played at exactly the same volume as the programs. It's just that they're recorded like the earth-shaking explosions in the movie, not the normal dialogs.

      (Can't believe this still needs explaining on slashdot...)

      --
      No sig today...
    20. Re:about freakin time by Bob+the+Super+Hamste · · Score: 1

      Also don't forget the "free speech zones". Even though I am fairly libertarian I have never supported the view that corporations are people and deserve the same rights as an individual. Markets are wonderful but a truly free market requires that all the actors are all privy to the same information. Fun fact that torques me off on food labels in the US any food that lists cellulose as an ingredient actually has saw dust. Most people aren't aware of this and thus cannot make an informed decision and it is in a large number of food products, even organic ones as saw dust qualifies as organic, but you do find fewer organic food with it as a filler. Because of games like this I am all for reasonable regulations as it becomes a deliberate attempt to obfuscate the facts from the consumer. I try to be an informed consumer but with games like this by the corporations it becomes virtually impossible.

      --
      Time to offend someone
    21. Re:about freakin time by Bob+the+Super+Hamste · · Score: 1

      As a counter I offer up the recent ruling about warnings on cigarette packs in the US that was struck down. For those of you who are unaware the new regulation required that cigarette manufactures have at least 50% of the pack be a rather graphic warning. For more information on this see this wikipedia article.

      --
      Time to offend someone
    22. Re:about freakin time by smpoole7 · · Score: 4, Insightful

      Sorry to wax so eloquent about this, but audio processing is one of my loves. :)

      > a "smart" detector that not only examines peak amplitude, but also the AVERAGE.

      A professional broadcast audio processor divides the audio into several different bands, then uses all sorts of proprietary algorithms to "decide" where and when to apply compression. The peak limiters are even more sophisticated: our Vorsis AirAura processor, for example, splits the audio into 31 different bands(!) and uses psychoacoustic masking to hide any generated artifacts. (For the curious: http://vorsis.com/audio-processors/airaura-digital-audio-processor.html) It is, without exception, one of the most amazing audio processors I've ever heard. When it's adjusted properly, it's a transparent as a piece of wire.

      In radio, our product IS the audio. The sound. We want it ALL to be loud and clean, but we cannot overmodulate (i.e., "overdrive" the transmitter input).

      The key, of course, is to ADJUST it properly. It takes a lot of work and patience. I consider it a specialty, and there are others (the corporate chief for Cumulus, Gary Klein, is considered something of a processing "guru" amongst my brethren). A small, unattended TV operation isn't going to devote the time and attention needed. A cable operator has neither the skill nor the personnel.

      (Shoot, I've complained to some of our satellite network providers about widely varying audio levels. Some have admitted to me that they don't even have processing on the audio: it's straight from the mike into the uplink. With hundreds of channels, it would cost millions of dollars to put truly effective compression and limiting on each one, so they don't even bother.)

      --
      Cogito, igitur comedam pizza.
    23. Re:about freakin time by fredan · · Score: 1

      IF we received the commercials in unadorned, unprocessed form. We don't.

      All you have to do then, is to lower the level of that commercial to the same RMS level that you use for your "normal" processing. Quiet easy actually. Don't need a law for that.

    24. Re:about freakin time by cyberchondriac · · Score: 1

      So true. However, wouldn't it be even more simple to employ a dedicated limiter with a hard knee setting, like a Universal Audio 1176LN?
      I really hope this new law works, but I'm skeptical that there isn't a loophole or two in it somewhere. The last big act I looked forward to, (other than payroll tax reductions) the Credit CARD Act of 2009, has some serious shortcomings, though it was a move in the right direction.

      --

      Look back up at my post, now look back down, you're on the Internet. Now look back up. I'm a signature.
    25. Re:about freakin time by Pope · · Score: 1

      Ew, toe jam not included, I hope!

      --
      It doesn't mean much now, it's built for the future.
    26. Re:about freakin time by mcgrew · · Score: 1

      Can't believe this still needs explaining on slashdot...

      Well, you were responding to someone who doesn't know what the shift key is for. The guy's entire comment was wrong and completely lacking in factuality. He has the idea that all analog media had totally inadequate dynamic range, while digital's is unlimited. It's true that CDs have better dynamics than LPs and cassettes, but that doesn't hold true for all media, and in fact LPs' dynamics were, in fact, very good; so good that some CDs remastered from analog source have less dynamics than their old LP counterparts did.

      Digital broadcast TV doesn't have any more dynamics than analog broadcast TV did. The "loud commercials" problem is no worse than it was back in the analog days.

    27. Re:about freakin time by mcgrew · · Score: 1

      What's odd is that everyone does that! So they're actually taking ears away rather than adding them. They must be stuck somewhere in the past before we all had TV remotes.

    28. Re:about freakin time by smpoole7 · · Score: 1

      > hard knee setting, like a Universal Audio 1176LN?

      As a general rule, NO professional tries to control *loudness* with a single-band limiter, whether it has a hard or soft knee. It just doesn't work. The key word in that last sentence is "loudness." Older compressor/limiter devices basically followed the envelope and tried to use that to estimate level. Modern digital processors crack the signal into a pile of discrete events and then make intelligent decisions on how much gain control to apply to each event. Achieving a high average-to-peak ratio is the goal in radio and TV, but without sounding objectionably distorted.

      Remember that "loudness" is about as subjective as you can get. Granny with a $10 hearing aid with a half-dead battery might think that a jet airplane is only "moderately loud," where someone with very sensitive hearing might object to a level difference between program and commercials of only 6-10db (which sounds like a lot, but it's not). The ear isn't linear, either in the frequency or amplitude domains. Further, every ear is different.

      The famous FM Loudness Curves are *averages* derived from testing a crowd of different people.

      --
      Cogito, igitur comedam pizza.
    29. Re:about freakin time by smpoole7 · · Score: 1

      Correction: 6-10db is a noticeable change. I meant to say "1-4 db." :)

      --
      Cogito, igitur comedam pizza.
  3. good start by Anonymous Coward · · Score: 5, Funny

    Now, if they'll also ban quiet and medium-loud ones, we'll really be getting somewhere.

    1. Re:good start by afidel · · Score: 1

      comskip, worth every penny I paid for the HTPC.

      --
      There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
    2. Re:good start by Anonymous Coward · · Score: 0

      piratebay has quicker roi

    3. Re:good start by bipbop · · Score: 5, Funny

      You realize you'd be bombarded with 20 minutes of mimes per hour.

  4. How loud is that? by Anonymous Coward · · Score: 5, Interesting

    The problem with ads is that they, like top 40 music, are much more heavily compressed than movies or newstalk. The maximum amplitude isn't any higher though. So what measure of "loudness" is it going to be? Because if it's amplitude, then this law will do precisely nothing.

    1. Re:How loud is that? by Obfuscant · · Score: 1, Interesting
      This.

      And making the cable provider responsible may be the right thing for local avail ads (ads the cable company inserts into network feeds), but how are they supposed to monitor and control network-sourced ads?

    2. Re:How loud is that? by mark-t · · Score: 2

      No... at least not always. In my own experience, for most of the shows that I watch, I am always having to turn the volume down when commercials start because the volume difference is very significant between it and the program I was watching. This may be just a consequence of some of the shows that I watch having low recording levels, rather than a direct result of the station making the commercial louder, but it's still a distinct volume difference.

    3. Re:How loud is that? by Snarf+You · · Score: 1

      My guess is that regular content will end up being compressed and amplified to compensate (say goodbye to dynamic range in movies) so that normal content and commercials are all at the same, as-loud-as-possible-without-clipping volume. After all, that would be the easiest approach for television station operators.

    4. Re:How loud is that? by Hatta · · Score: 2

      You don't understand the difference between amplification and dynamic range compression. Dynamic range compression increases the RMS amplitude without affecting the peak amplitude, thereby sounding louder without exceeding simple amplitude limits.

      --
      Give me Classic Slashdot or give me death!
    5. Re:How loud is that? by caladine · · Score: 3, Informative

      It's loudness as defined by the measurement technique in ITU BS.1770, which is a lot more than amplitude.

    6. Re:How loud is that? by ShavedOrangutan · · Score: 1

      If the penalties were heavy enough, perhaps they'd reduce ad volumes to substantially lower than the program content, just in case they were fed something loud by the network. That would be fine by me!

      --
      Godaddy is a scam and a ripoff.
    7. Re:How loud is that? by icebike · · Score: 1

      How?
      By using technical means. Jeeze, this technology is already commercially available and built into many TV sets. Its not rocket science.

      --
      Sig Battery depleted. Reverting to safe mode.
    8. Re:How loud is that? by mug+funky · · Score: 1

      the easiest for TV stations would be to punch the volume button back in to unity on their B-roll playback deck. it's the equivalent of a rough mouse-click. with the volume dial pulled out, you have manual control, with the dial pushed in, it's unity no matter where you set it. actually an example of good design from Sony - the old Digibeta decks.

    9. Re:How loud is that? by MightyMartian · · Score: 1

      They'll figure it out after the first few fines.

      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
    10. Re:How loud is that? by mark-t · · Score: 1, Insightful

      I would suggest that people not being able to hear the program playing at all while in another room and suddenly hearing a commercial blaring constitutes more than just a perceived loudness difference.

    11. Re:How loud is that? by Hatta · · Score: 3, Insightful

      It is louder, it's just not amplified. The (RMS) average power of the sound wave is greater, without increasing the peak value. This is how they get around simple amplitude limits and why modern legislation requires more sophisticated methods of measuring loudness.

      --
      Give me Classic Slashdot or give me death!
    12. Re:How loud is that? by jacobbrett · · Score: 1

      The problem with ads is that they, like top 40 music, are much more heavily compressed than movies or newstalk. The maximum amplitude isn't any higher though. So what measure of "loudness" is it going to be? Because if it's amplitude, then this law will do precisely nothing.

      I suggest implementing the Don’t Be a Dick protocol and sentence offending sound producers to “rehabilitation” imprisonment at Guantanamo Bay.

    13. Re:How loud is that? by omnichad · · Score: 1

      And it makes the content sound like crap. In actuality, it just over-compresses the main program so it's as bad as the commercials. Sure, it's all the same loudness, but you just lost the dynamic range in your show or movie.

      First thing I turn off on a new TV. Actually, the second. Dynamic contrast ratio is worse.

    14. Re:How loud is that? by Anonymous Coward · · Score: 0

      That just gave me an idea. Remote controls should have a 'quiet' button, alongside of 'mute'. The quiet button would just cut the volume in half. I think I would use that quite a bit.

    15. Re:How loud is that? by mcgrew · · Score: 1

      Wow, an AC gets a "+4 interesting" for a comment that was redundantly repeated rather redundantly and then redundantly redundanted again. Hell, this offtopic comment will probably be modded "insightful". Come on, guys, you can do better than that.

    16. Re:How loud is that? by bughunter · · Score: 1

      You're confusing dynamic range with average power level. There are ways to measure this, and I'd be surprised if the new regulation didn't define how it is to be measured.

      For example, one can measure the average power levels in dBW of the audio channels for both programming and advertisements (measured before the volume adjustment is made) and make a reasonable comparison there. This is perfectly analagous to what the ear will perceive as the relative differences in "loudness," and as someone who builds broadcast equipment, it's what I'd expect to find in a reasonable regulation.

      --
      I can see the fnords!
    17. Re:How loud is that? by mark-t · · Score: 1

      It is louder...

      Full stop, right there. I don't care what the technical reasons that are going on are... louder is louder... and the fact that I have to turn the volume down during commercials is sufficient reason for it to be bothersome.

  5. Actual FCC Report & Order by TheSync · · Score: 4, Informative

    Here is a link to the FCC website for the actual text of the Report and Order regarding implementation of the CALM Act.

    1. Re:Actual FCC Report & Order by TheSync · · Score: 5, Informative

      By the way, both the CALM Act (Public Law 111-311) and the FCC Report and Order refer to ATSC A/85 "Techniques for Establishing and Maintaining Audio Loudness for Digital Television".

  6. news by Johnny+Mnemonic · · Score: 1

    They'll just raise the volume of their newscasts to be above the normal level of the rest of the channel.

    Who watches ads anymore anyways?

    --

    --
    $tar -xvf .sig.tar
    1. Re:news by geekoid · · Score: 2

      Most TV viewers.
      Sorry, but you are in the minority.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    2. Re:news by MaXintosh · · Score: 1

      Who watches ads anymore anyways?
      The overwhelming majority of Americans?

      The problem is not the average loudness. If a channel is quiet, you can raise the volume and be fine. Loud? Turn it down, you're fine. It's sudden variation in volume that's the problem. You're cruising along, watching some TV, and then suddenly there's a super loud ad yelling at you at the top of its lungs. What's to do? Turn down the volume? Can't hear the news cast. Turn it down, and then up again? At some point, the average user is left with either "put a lot of effort into moderating the volume" or "say screw it and let things fall as they are."

  7. ITS ABOUT TIME by davidwr · · Score: 2

    THIS LAW SHOULD HAVE BEEN PASSED AGES AGO.

    obligatory lower case text to get past /.'s ban on too-loud posts.

    --
    Knowledge is how to play a game, intelligence is how to win, wisdom is knowing what game to play.
  8. Yes by geekoid · · Score: 1

    It's about time.

    --
    The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  9. Same *Average* volume by milbournosphere · · Score: 2

    *kaboom*HEADON ...*whisper*apply directly to the forehead.

  10. Re:Washington's got nothing better to do? by forkfail · · Score: 3, Informative

    Too late when they've blown your speakers or woke your neighbors up.

    --
    Check your premises.
  11. Re:Washington's got nothing better to do? by Baloroth · · Score: 4, Insightful

    Because sometimes, especially while listening to a quiet movie, you PREFER NOT TO BE SUDDENLY BLASTED WITH NOISE!!

    It's annoying as hell. I do kind of agree with you though that it doesn't seem like something the government needs to regulate. But, hey, at least it isn't something actually evil (*ahem* SOPA). And yes, it's a bit sad that I'm glad just because something the government does isn't completely wrong.

    --
    "None can love freedom heartily, but good men; the rest love not freedom, but license." --John Milton
  12. Re:Washington's got nothing better to do? by Anonymous Coward · · Score: 1

    So your solution is instead of one person submitting a reasonable volume on their ad millions should have to hit mute or change channels? How about we just don't submit loud ads that a large majority don't want anyway. Sounds like a decent regulation to me. Surprised it was ever allowed in the first place.

  13. Re:Washington's got nothing better to do? by geekoid · · Score: 2

    Because by the time you mute, it's too late.

    Change channels? I'm busy peeing.

    This is a good thing, but people like you are deluded.

    --
    The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  14. Oo, bad acronym... by zooblethorpe · · Score: 5, Funny

    We need the "Caps Lock Annhilation Program" to stop loud posters.

    Well, you're welcome to it, but *I* certainly don't need the CLAP.

    Cheers,

    --
    "What in the name of Fats Waller is that?"
    "A four-foot prune."
  15. Catching up by Anonymous Coward · · Score: 0

    Catching up with the rest of the world, one day at a time. Partly.

  16. Oh Great - Break More Cool and Useful Technology by Compulawyer · · Score: 2

    Now how am I going to skip commercials? Doesn't TiVo use the volume difference to determine where the commercials begin and end?

    --

    Laws affecting technology will always be bad until enough techies become lawyers.

  17. Re:Washington's got nothing better to do? by Trepidity · · Score: 1

    How many bureaucrats does it take to run a shell script?

  18. Re:Washington's got nothing better to do? by TWX · · Score: 3, Insightful

    uh, you do know that everything to do with broadcasting is regulated through the FCC and basically always has been, right?

    In an ideal world they'd have threatened revocation of broadcasting licenses due to the safety and equipment longevity problems caused by the overly loud commercials, and that would have gotten the industry to fix it real fast.

    --
    Do not look into laser with remaining eye.
  19. Re:Washington's got nothing better to do? by Anonymous Coward · · Score: 1

    Because sometimes, especially while listening to a quiet movie, you PREFER NOT TO BE SUDDENLY BLASTED WITH NOISE!!

    I agree. But you know what? There's a technical solution for that, and TVs these days come with settings that prevent that from happening.

    It's annoying as hell. I do kind of agree with you though that it doesn't seem like something the government needs to regulate. But, hey, at least it isn't something actually evil (*ahem* SOPA).

    From our perspective, because we agree with what they're trying to accomplish. I don't agree with the means, though, which makes it very bad legislation. If we let the government get involved in trivial stuff that is beneficial for us, we're giving them the precedent to get involved in all sorts of trivial things in our daily lives. That's something I like to avoid.

  20. Re: Or... by Phrogman · · Score: 3, Insightful

    "Fuck this shit, I will just go download it and not have any ads at all". And they wonder why people download TV show?

    --
    "The first time I got drunk, I got married. The second time I bought a chimpanzee, after that I stayed sober" Arian Seid
  21. Nice in theory, but... by pclminion · · Score: 2

    Sounds good, but how do you define "volume?" Peak decibels? RMS power of the signal? Average volume? Can I insert a few seconds of silence at the end to balance out a huge burst of noise at the beginning? Does frequency matter? Instead of using more volume, can I just shift my commercial up an octave to get around the restriction?

    1. Re:Nice in theory, but... by TheSync · · Score: 2

      Sounds good, but how do you define "volume?" Peak decibels? RMS power of the signal? Average volume?

      The CALM Act references ATSC A/85 which uses loudness measurement using the ITU-R BS.1770 recommendation.

      For long-form material, the expectation of professional mixers is to keep the anchor element (usually speech, but could be music in an all-music program) at constant loudness. Short-form material is generally analyzed as a whole.

  22. AWFUL SUMMARY by Scareduck · · Score: 5, Informative

    The FCC is implementing a law passed by Congress. The FCC did not "pass" anything.

    --

    Dog is my co-pilot.

    1. Re:AWFUL SUMMARY by syousef · · Score: 1

      The FCC is implementing a law passed by Congress. The FCC did not "pass" anything.

      Unlike slashdot, which is passing mountains of excrement these days.

      --
      These posts express my own personal views, not those of my employer
    2. Re:AWFUL SUMMARY by snowgirl · · Score: 1

      The FCC is implementing a law passed by Congress. The FCC did not "pass" anything.

      This. I was waiting on the law, which was passed earlier this year, to go into effect. I wasn't aware that it was just the time for the FCC to enact a policy about it, which itself would take a year to actually come into enforcement. :(

      --
      WARNING! This girl exceeds the MAXIMUM SAFE standards established by the FDA for BRATTINESS
  23. Commercials, yes.. by ackthpt · · Score: 3, Interesting

    Sirius has become as bad as broadcast radio in adopting the same sh_tty BOOM, WHOOSH & BAM intros to commercials. Who, besides 5 year-olds is impressed with this junk, anyway? I listen to a radio show and then BOOOM <sunday sunday sunday-guy voice>You're listening to ___ on Sirius __(channel name)__</sunday sunday sunday-guy voice> It would be great of FCC insists those stupid things were toned down as well.

    --

    A feeling of having made the same mistake before: Deja Foobar
    1. Re:Commercials, yes.. by Anonymous Coward · · Score: 2, Insightful

      It would be great of FCC insists those stupid things were toned down as well.

      Or, you know, you could take responsibility and junk Sirius yourself until they toned it down.

      Going "wahhh this thing isn't what I want, but I'm going to keep paying for it" does not help you.

    2. Re:Commercials, yes.. by Anonymous Coward · · Score: 0

      I though the point of "paid" satellite radio was there were NO COMMERCIALS!

      Kind of like what they said when cable TV was being advertised.

    3. Re:Commercials, yes.. by SleazyRidr · · Score: 1

      I don't so much have a problem with that kind of thing, but the car lot commercials that feel the need to throw in the sound of a car horn. As someone who appreciates the radio while he's driving they always throw me for a few seconds. We'll leave the topic of commercials that feel the need to repeat repeat their URL 5 times for another time.

    4. Re:Commercials, yes.. by ducomputergeek · · Score: 1

      Sat broadcasts fall outside of FCC regulation. There was a reason that Howard Stern moved to Sirius and it was so he could use whatever language he wanted without running afoul of the FCC.

      --
      "The problem with socialism is eventually you run out of other people's money" - Thatcher.
  24. GAH! by hipp5 · · Score: 1

    Fucking. Hate. Forced. Acronyms.

    1. Re:GAH! by Sponge+Bath · · Score: 1

      Fucking. Hate. Forced. Acronyms.

      Hipp5, the Generated Acronym Hater!

    2. Re:GAH! by Quirkz · · Score: 1

      The FHFA (pronounced fuh-fuh) society totally agrees with you, but nobody else respects them because they can't get past laughing at the "fuh-fuh" sound.

    3. Re:GAH! by Anonymous Coward · · Score: 0

      Could be worse -- at least the acronym is for a bill that does what is says without any newspeak or insults to the opposing party.

      e.g. The U.S.A. P.A.T.R.I.O.T. Act for newspeak, or the non-acronym "Reducing Barack Obama's Unsustainable Deficit Act" or the "Repealing Ineffective and Incomplete Abstinence-Only Program Funding Act."

      And Congress wonders why its approval rating is worse the communism, BP during the oil spill, and Richard Nixon.

  25. Never fear by gmhowell · · Score: 3, Insightful

    Advertisers view laws, rules, and common decency as damage and will do their best to route around it.

    --
    Jesus was all right but his disciples were thick and ordinary. -John Lennon
    1. Re:Never fear by ackthpt · · Score: 1

      Advertisers view laws, rules, and common decency as damage and will do their best to route around it.

      Yet another opportunity to drag the poor, abused 'Freedom of Speech' out for another turn on the rack.

      --

      A feeling of having made the same mistake before: Deja Foobar
    2. Re:Never fear by MightyMartian · · Score: 1

      Advertisers should have a bomb implanted at the base of their skull, and the minute they betray any sociopathic tendency, KABOOM!

      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
    3. Re:Never fear by joe_frisch · · Score: 1

      But Why??????
      If a commercial blasts at me, I get annoyed while looking at an add for their product. Why on earth do they think that this helps sales? I remember some adds from 30 years ago that irritated me so much that I still won't buy their product.

    4. Re:Never fear by Culture20 · · Score: 1

      HEAD-ON APPLY IT TO THE FOREHEAD.
      That is why it works. When I'm looking for a new headache medicine and see it on the shelf, I'll remember two things: the commercial annoys me, and the people in the commercial are very vocal about the product.

    5. Re:Never fear by Anonymous Coward · · Score: 0

      Advertisers should have a bomb implanted at the base of their skull, and the minute they betray any sociopathic tendency, KABOOM!

      This certainly doesn't sound sociopathic at all.

    6. Re:Never fear by gmhowell · · Score: 1

      I have one of those dreaded MBAs. One of the ideas taught in Marketing 500 (actually is was either 504 or 540 at my school) is that the importance is to get the brand recognition. Yes, you will alienate some people. But many others won't be able to remember why they remember head-on, except that it comes to mind when they have a headache and are in need of a palliative.

      Name recognition. It's important. You may be old enough to remember the tagline in an ad that was "That's a spicy meatball". Everyone liked the ad. Everyone remembers the tagline. Problem is, nobody remembers what the product was. Oops. Bad ad.

      --
      Jesus was all right but his disciples were thick and ordinary. -John Lennon
  26. Nonsense Summary by Anonymous Coward · · Score: 0

    Agencies can pass acts now? CALM was passed by Congress (last I checked the legislature in the United States) back in 2008 and the FCC has adopted rules called for by the act after a period of public comment.

  27. ahem by Anonymous Coward · · Score: 0

    ahem. I said, U.S. BANS LOUD COMMERCIALS!

    hope you heard me.

    1. Re:ahem by Pi1grim · · Score: 1

      Read you loud and clear.

    2. Re:ahem by SEWilco · · Score: 1
      We don't know that.

      The law might instead require LOUD PROGRAMS between commercials.

  28. Re:Washington's got nothing better to do? by ackthpt · · Score: 5, Interesting

    Because sometimes, especially while listening to a quiet movie, you PREFER NOT TO BE SUDDENLY BLASTED WITH NOISE!!

    It's annoying as hell. I do kind of agree with you though that it doesn't seem like something the government needs to regulate. But, hey, at least it isn't something actually evil (*ahem* SOPA). And yes, it's a bit sad that I'm glad just because something the government does isn't completely wrong.

    What's so amazing about this is I have a MAD Magazine reprint parodying thise from about 1960 - Someone's watching a late night feature and can hardly hear the sound 'ah help your killing me. aaagh.' suddenly, TICK TOCK TICK TOCK ARE YOU HAVING TROUBLE GETTING TO SLEEP!! and neighbors all yelling out their windows to turn the noise down. Wow. About 51 years since that bit in the magazine. Glaciers move faster.

    --

    A feeling of having made the same mistake before: Deja Foobar
  29. TFA is wrong: FCC doesn't pass laws by DragonWriter · · Score: 5, Informative

    Tuesday, the FCC passed the Commercial Advertisement Loudness Mitigation Act, or CALM.

    Wrong. Congress passed the 2010 Commercial Advertisement Loudness Mitigation (CALM) Act and it was signed by the President on December 15, 2010, a year ago tomorrow.

    What the FCC did yesterday was to adopt rules restricting loud commercials, as it was required to under the CALM Act, which will become effective one year after adoption, on December 13, 2012.

    1. Re:TFA is wrong: FCC doesn't pass laws by lanner · · Score: 1

      This is why Slashdot sucks.

      You have ALL of these replies, but this one right here above is most relevant, in my opinion, and should be on the top of everything.

      The summary is totally wrong, yet it has not been corrected and will probably never be corrected. Editors are never held accountable for their positive or negative actions.

      Known-bad information is propagated and never corrected.

  30. Not simple volume by pavon · · Score: 4, Informative

    The rule is based on ATSC A/85 RP (70 page PDF), which most definitely is not just a simple amplitude definition.

  31. Re:Washington's got nothing better to do? by artor3 · · Score: 4, Insightful

    Because if I have to mute or change the channel at every commercial:

    1) It's highly obnoxious
    2) I'm likely to miss parts of what I was trying to watch
    3) It defeats the purpose of advertising

    It's not like they're spending a trillion dollars to do this. It's just a nice simple curb on the advertisers' bad behavior. I know some people think the government should be basically comatose, and complain whenever they do anything. But most of us like when our representatives represent us.

  32. Obligatory Carl Sagan reference by dsrg · · Score: 1

    Does this mean that the Adnix module by S.R Hadden no longer will work?

    --
    "Bees!" - Eddie Izzard
  33. Nitpick: FCC can't pass laws by mkraft · · Score: 2

    Nitpick:

    The FCC can't pass laws or "acts" (which aren't "passed" anyway). Only Congress can pass bills which become laws when signed by the President (or via a veto override). The FCC has regulatory power over broadcast networks based on the mandates given to it by Congress, and has the power to levy fines, but it can't enact laws. There's a grey area when it comes to non-broadcast stations and cable companies, but usually they comply.

    http://en.wikipedia.org/wiki/Federal_Communications_Commission#Regulatory_powers_and_enforcement

    1. Re:Nitpick: FCC can't pass laws by Anonymous Coward · · Score: 0

      The FCC can certainly create laws (administrative rules) themselves. These rules have the full force of law. The FCC is an administrative agency, and via their enabling legislation Congress has delegated to them the authority to make and enforce such rules. The same is true of the vast majority of other administrative agencies.

  34. Re:Washington's got nothing better to do? by tlhIngan · · Score: 3, Insightful

    Because sometimes, especially while listening to a quiet movie, you PREFER NOT TO BE SUDDENLY BLASTED WITH NOISE!!

    It's annoying as hell. I do kind of agree with you though that it doesn't seem like something the government needs to regulate

    I'm assuming that's why the government acted so late - they were hoping for a free market solution to the problem. Because really, it's silly that the government needs to do something that industry really can do itself. All the government has to do is normally just make whinings about it, and industry goes and does it pre-emptively to prevent regulation.

    In this case, no one cared enough at the stations to actually do it, the government gave up waiting for the free market to do something that's generating tons of complaints, and acted on it.

    Speaking of which, here in Canada, it seems the History Channel (Canada) is deliberately doing it. The ads are always MUCH louder than the show. The show's at normal volume with rest of channels I watch (except Discovery has seemed to gone DOWN in volume...), but when it switches to ads, the volume jumps sharply. It goes soft during programming again.

    And no, I'm not always watching the show, I just know when the commercials are on because they really are louder.

  35. Well that's all well and good by Anonymous Coward · · Score: 0

    but some of us have tickets for Rigoletto.

  36. Uhhh... by Anachragnome · · Score: 1

    Uhhh...this is stupid.

    So now, the newscasts will simply be much louder then all the other content.

    Hey, what's that over there!?

    1. Re:Uhhh... by Anonymous Coward · · Score: 0

      Uhhh... Why would they do that? The advertisers are the ones who want the commercials to be loud (so they make them loud), not the stations.

  37. Station IDs by Flere+Imsaho · · Score: 3, Insightful

    What about banning those annoying-as-fuck translucent station IDs, especially the animated ones?

    --
    It gripped her hand gently. 'Regret is for humans,' it said.
    1. Re:Station IDs by Culture20 · · Score: 1

      The worst is when they put up a lower banner ad that covers up words in a translated film.

    2. Re:Station IDs by bell.colin · · Score: 1

      I don't mind those, But the newer web-looking half-page (almost flash-looking) banners they try to integrate into the movie/tv scenes are what is annoying.

    3. Re:Station IDs by Viewsonic · · Score: 1

      It is becoming ridiculous on some stations. Nearly 1/4 of the screen is covering many of the shows. I believe it was Amazing Race they had a really tough challenge and it was loud or something and so they had to subtitle what the people were saying and this huge ad covered up almost all the words. It totally sucked because what they were saying was really important and they don't reair the Amazing Race.

      I've basically decided any AD that gets in my way of TV will be something I don't watch or use. It immediately goes on my blacklist.

    4. Re:Station IDs by omnichad · · Score: 1

      Or cover more than a 1/3 of the screen with bright colors when you're watching a dark scene and you can't even make out the 2/3 that aren't covered up.

  38. Passed on Tuesday? by Shinu · · Score: 1

    Wasn't this passed like a year ago? I've been waiting for effect to take place since then.
    All you naysayers: Try watching any movie on FX on a not-so-new box.

  39. Re: Or... by Anonymous Coward · · Score: 0

    Amen.

    The loudness of commercials is one of the reasons I now deliberately don't watch them. And found my life measurably better because of it.

    Now I download the shows, and I don't even have to hit "mute" every time they come on. If they didn't have adverts at all, I'd be more likely to watch them on the TV at the time they are broadcast (or at least PVR them)

  40. SURround soUND by sexconker · · Score: 2

    Commercials in surround sound are just as annoying as loud commercials.
    They'll intentionally bounce the sound around all over the 5.1/7.1 channels so you can't ignore it.

    1. Re:SURround soUND by cbope · · Score: 1

      Actually, it's the ones which blast sound through the rear channels that are the most annoying. I don't mind the ads taking advantage of multi-channel sound in a reasonable way, but blasting full-volume through the rear channels borders on audio system abuse. I have more than a few times been worried about damage to my rear channel speakers from loud ads.

  41. Exactly right by SuperKendall · · Score: 1

    Regulations always end up with the most evil effect possible, as it forces people to be devious to work around them.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:Exactly right by Ensign+Nemo · · Score: 1

      Whereas without regulations, everything is happy-happy koombaya land?

      Note: I'm not disagreeing with you, but not having regulations doesn't work either.

    2. Re:Exactly right by sjames · · Score: 1

      So, anarchy it is then. Criminal law is just regulations for individuals.

      Now, what was your street address again?

    3. Re:Exactly right by SuperKendall · · Score: 1

      Whereas without regulations, everything is happy-happy koombaya land?

      Nope, it's all over the map.

      Which is still better than worst case.

      --
      "There is more worth loving than we have strength to love." - Brian Jay Stanley
  42. How to measure loudness by steveha · · Score: 5, Informative

    Since this is Slashdot, I'll share some details on the problem of measuring loudness.

    Loudness is difficult to measure objectively, because loudness is what a human experiences when listening to audio. Intensity, on the other hand, is easy to measure; just get a sound level meter.

    Why is loudness different than intensity? Because the human auditory system contains a natural filterbank that divides incoming audio up into multiple bands, and then applies an exponential scaling function to each band. Old books and papers call these bands critical bands; I think the more modern concept is ERBs.

    For sounds that hit only one band, such as a pure sine tone, the intensity of the sound is a good approximation of loudness. But sounds that hit multiple bands scale roughly linearly in the number of bands hit. I'll give an example.

    If you generate a pure sine tone at power level X, and then generate two sine tones each at power level X/2, then the measured intensity will be identical. However, if the two sine tones are in different bands, the loudness will be nearly double.

    So, as a rule of thumb, the more frequency bands a given sound hits, the louder it is at any given power level. Something that sounds like white noise will be louder than something that sounds like a clear bell tone or a single flute note.

    The people who make commercials know how to game the system. I'm pretty sure that there were already limits on measured intensity of commercials, but that wasn't enough to solve the problem.

    Imagine you are driving along, listening to a radio show. Maybe talk radio, maybe NPR, whatever. You have the "volume control" knob on your car radio set to a comfortable listening level. The radio show only has audio at typical human speech frequencies, and isn't trying to sound loud. Now comes the commercial, which smears its audio all over the spectrum; it puts processing on the voice, with reverb and stuff. "Sunday Sunday Sunday-y-y-y!!!! M-m-monster truck demolition derby!!!" or whatever. It's not your imagination, it really is louder. But a sound level meter might say it's the same as the radio show content, or only slightly higher intensity level.

    The company for which I work (DTS) has a solution to the problem called "Neural Loudness Control", and there is a white paper available that really goes into detail about this stuff, so you don't need to stop with my lame explanation. NLC has a full "loudness model" that approximates the human auditory system when computing a loudness metric; but it also can operate in a mode that follows the new standard.

    Also, here's a PowerPoint presentation by JJ Johnston about loudness vs. intensity.

    So the new standard, 1770, is a pretty easy-to-calculate approximation of loudness. You apply two filters: one that simulates the transfer function of an average human head, and the "RLB weighting curve"; then compute mean-square energy on the result. This is simple enough that nobody really has an excuse in the 21st Century that it would be hard to comply.

    I'm a little worried that it is too simple, and there might be ways to trick it. For example, it doesn't seem to handle audio that is smeared across multiple bands to make it sound louder. But I'm not actually working in the area of loudness measurement, and from what I've heard, 1770 works okay for most stuff. It's better than no standard.

    And on the gripping hand, 1770 is the law now.

    steveha

    --
    lf(1): it's like ls(1) but sorts filenames by extension, tersely
    1. Re:How to measure loudness by Anonymous Coward · · Score: 0

      See? If you hadn't included your name, your comment wouldn't have stretched to more than one page.

    2. Re:How to measure loudness by Tooke · · Score: 1

      See? If you hadn't included your name, your comment wouldn't have stretched to more than one page.

      Oh give the guy a break. He just wrote the best comment in this discussion, and you had to complain about including his name at the end?

      --
      Anybody want a peanut?
    3. Re:How to measure loudness by drinkypoo · · Score: 1

      See? If you hadn't included your name, your comment wouldn't have stretched to more than one page.

      If your father hadn't included vaginal insemination, we wouldn't have to read your comment today.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    4. Re:How to measure loudness by realsilly · · Score: 1

      All this may be true, but if the industry could figure out how to raise those volume levels to obnoxious decibles for all these years, they should be smart enough to undo the work they put into it to begin with.

      --
      Life takes interesting turns, but the most interest is when you're off the beaten path.
  43. fails on cable providers so what about HBO by Joe_Dragon · · Score: 1

    that does not have any ad's (under then HBO own ad's) and cable does not do insertion on all channels

  44. Re:Washington's got nothing better to do? by icebike · · Score: 1

    Why should I?

    --
    Sig Battery depleted. Reverting to safe mode.
  45. Re:Washington's got nothing better to do? by mug+funky · · Score: 1

    they already have people that have been doing this for analog networks, because loudness caused problems with overmodulation and interfering with other radio bands.

    this just means a few of those folks will get to keep their jobs, so long as they re-train a little bit.

    ie not as wasteful as you might think, and actually of benefit to the general public.

  46. Re:Washington's got nothing better to do? by mug+funky · · Score: 1

    ha! go ahead and give me a slippery slope argument for this situation. i dare you!

  47. Re:Washington's got nothing better to do? by mug+funky · · Score: 2

    nobody submits an out-of-spec ad. it's the networks that turn them up, not the ad makers.

  48. Re:Washington's got nothing better to do? by icebike · · Score: 5, Interesting

    From our perspective, because we agree with what they're trying to accomplish. I don't agree with the means, though, which makes it very bad legislation.

    Just because YOU do not agree with the means does not make it bad legislation.

    We have government for precisely this reason, to restore some semblance of a balance of power between the individual consumer and the corporate giants who feel free to subject you to anything they think they can make you swallow. They are using our airwaves, and our TV sets, to say nothing about our eyeballs, they should follow our rules.

    Your position seems to be you always have the right to turn it off, and any abuse you get is of your own choice. I'm not willing to make that choice. Why should I? What kind of freedom is that? The choice to take it or leave it? Screw that. They can operate by our rules, or operate not at all. Let them take it or leave it for a while. They've had their way for 30 years.

    --
    Sig Battery depleted. Reverting to safe mode.
  49. MOD PARENT DOWN! by Anonymous Coward · · Score: 0

    Mod parent down because it isn't a nitpick. It's the EXACT truth.
     
    Props to mkraft for pointing this out though. Captcha: hubris

  50. Re:Washington's got nothing better to do? by Thexare+Blademoon · · Score: 1

    Of the businesses being forced to change their practices due to (any) new regulations, how many of them are poor and struggling, and how many of them are a half-step removed from being a monopoly?

  51. Now apply it to the internet by pgward · · Score: 1

    When will website ads be forced to contain the same contrast ratio's as the rest of the website? Electric green on black, flashing an inverted palette, is visually louder than the main content!

  52. Re:Washington's got nothing better to do? by Baloroth · · Score: 1

    Making the ads louder draws attention to them. It works, and advertisers will keep doing anything that works. Even if it just draws enough attention for people to mute it, they still notice the ad. Any attention is good attention for them. I've noticed this happening on Hulu (just enough to notice and be mildly irritating), since I don't actually watch TV anymore. Of course, Hulu's ads aren't interesting to me anyways (really, a 21-year-old single guy isn't going to be interested in Pediasure, TYVM), which is a failing on their part.

    --
    "None can love freedom heartily, but good men; the rest love not freedom, but license." --John Milton
  53. It is law; FCC is usually the enforcer org by bussdriver · · Score: 1

    This was a law passed by congress; the enforcement of that law is assigned to somebody, most likely the FCC. FCC may only be for management of the people's limited radio waves it still has been assigned multiple tasks by law and sometimes it oversteps and sometimes it pushes around cable as well.

    This is why I oppose the FCC doing net neutrality, because they lack the necessary power to pull it off and if they do, they are weak and can easily be undone with some presidential appointments. LAWS are not so easy to undo once passed which is why we need a law passed.

  54. Comment removed by account_deleted · · Score: 4, Funny

    Comment removed based on user account deletion

  55. Re:Washington's got nothing better to do? by JustNilt · · Score: 1

    We have government for precisely this reason, to restore some semblance of a balance of power between the individual consumer and the corporate giants who feel free to subject you to anything they think they can make you swallow.

    Well, kind of. I think we have government because we all agree pure anarchy is bad. We have the government we do to protect the Rights of the People from being trampled. Hmmm ... how's that workin' out? Not as well as we'd like, in my opinion, but then again I'm a minority when all by myself.

    Anyhow, my real point is it's silly to think "Government" as it exists is there to restore power to us instead of corporate giants. It sure seems to go the other way most of the time.

    --
    You know the thing about UDP jokes? I don't care if you get it or not.
  56. too little, too late by Phoenix666 · · Score: 2

    The flight toward other entertainment channels is already in full swing. TV ownership is declining. People are dropping cable. More males play videogames than watch sports now. The baby boomers, the quintessential TV generation, have begun going on to their reward. Even basic media consumption habits (time-shifting, etc) have changed for good. TV still has more time left than newspapers do, but not much.

    So turning down the volume of commercials now is a bit like repainting the ballroom after the ship has already hit the iceberg.

    --
    Do what you can, with what you have, where you are.
    1. Re:too little, too late by TheSync · · Score: 2

      The flight toward other entertainment channels is already in full swing. TV ownership is declining.

      While TV ownership may have dropped from 96.7% this year down from 98.9%, the last Super Bowl still managed to draw an all-time high of 111 million viewers.

    2. Re:too little, too late by lloy0076 · · Score: 1

      But wasn't the Titanic just a huge bike shed?

      DSL

    3. Re:too little, too late by Anonymous Coward · · Score: 0

      You see what you're doing here, don't you? You compare a percentage of population with an absolute measure of number of viewers. That's not really standing on firm ground, logic-wise.

  57. Re: Or... by Phrogman · · Score: 2

    I watch a lot of British TV shows, mostly from the BBC. They pay a tax to access the BBC there I believe, and in return they get no advertising. As a result most British shows are better written, better paced and better produced I think, in part because the program has that much extra time to evolve the story in.
    Of course, their series are generally pitifully short for a season (say 6-10 episodes in Britain per season, versus 22 in North America).
    I think that if a big channel were to show its programs WITHOUT any commericals, they might be able to make more money in the end. Of course, I would have to be able to subscribe just to that channel through my cable company and that is never gonna happen. They are too busy matching up crap channels with the 1 or 2 decent ones in a tiering system that ensures I have to spend $100/mo to get all the stuff I want.
    Thus I am killing my cable shortly. I generally run without cable at all for most of the year then sometimes break down and get it hooked up for a few months before realizing that "yes its still pretty much all shit, all the time" and cut it again. There are probably good shows on TV channels that I am not willing to spend an extra $40 to see, but I will never know it because the channels that I do have access too are all full of fucking crap like Survivor, XFactor etc - shit for the mindless masses.
    If I download, I get what I want when I want it and without interruptions. If I like a series, I buy the season as a set and watch it off disks. I own a lot of complete TV series because of that. I now watch a lot of stuff on Netflix mind you, so thats changing too :P

    --
    "The first time I got drunk, I got married. The second time I bought a chimpanzee, after that I stayed sober" Arian Seid
  58. About Time by Anonymous Coward · · Score: 0

    FINALLY, the federal government does something useful.

  59. Motorhead by theshowmecanuck · · Score: 5, Funny

    all commercials must run at the same volume as network newscasts

    Two news anchors sitting at the news desk, one male one female, smiling in a news anchor kind of way cameras running:

    --------------
    Male Anchor yelling at the top of his lungs: So Jane, what do you think about our new theme music on the intro?

    Female Anchor yelling back: Whaaat?

    Male Anchor yelling louder: I said, what * do * you * think * of * our * new * theme * music? It's * by * Motorhead!

    Female Anchor nods as if she heard him but really she didn't, starts yelling herself: It sure is Bob. In our first story...
    --------------

    They'll find a way around this.

    --
    -- I ignore anonymous replies to my comments and postings.
    1. Re:Motorhead by L4t3r4lu5 · · Score: 1

      In our first story...

      Please let it be a story about gambling!

      --
      Finally had enough. Come see us over at https://soylentnews.org/
  60. Comment removed by account_deleted · · Score: 2

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  61. Comment removed by account_deleted · · Score: 1

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  62. Comment removed by account_deleted · · Score: 1

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  63. Music and soundeffects in movies by Nahor · · Score: 1

    I hope they will pass a similar law for movies so one could hear the actors without getting deaf from the sound effects and soundtrack.

    1. Re:Music and soundeffects in movies by justthinkit · · Score: 1
      So needed. My wife and I fled the theater from the auditory monstrosity that is "Inception". We'll probably wear out the batteries on our remote when we finally get around to watching it at home.

      Why is our culture so primitive when it comes to audio? I don't just mean what is pumped at us. Why don't people defend themselves by wearing earplugs? We put on rubber gloves, and/or use alcohol gel, to avoid germs but we work around noise all day, or go to something "enjoyable" that is bent on destroying one of our senses, without doing a single thing to defend ourselves.

      "The Sugar Blues" starting us on the current nutritional kick. We need something like it for audio pollution. Feel free to call is just that "Audio Pollution". The audio emperor has been nude for quite some time.

      --
      I come here for the love
  64. Re:Washington's got nothing better to do? by Miseph · · Score: 1

    Most people don't want ads, eh? I disagree, and I believe that the proof is in the relatively low number of people willing to directly pay for media rather than allow media to be paid for by advertising. Simply put, less people are willing to pay for HBO than are willing to watch ads on network stations.

    Personally, I don't mind ads all that much. Ad-supported media is an all-around winning proposition: producers are rewarded for creating content people want to watch, consumers are provided content at substantially lower direct cost, and advertisers get the opportunity to make their pitches to a strongly self-selected audience (which provides better demographic, economic and geographic targeting than more generalized advertising, such as billboards). For anyone mature enough to understand that creating good content is a labor and capital intensive process, it's hard to imagine a more equitable system for supporting "free" content.

    That said, I fully support the aims of this regulation and sincerely hope that it has precisely the desired effect. The fact I do not begrudge content producers/distributors and advertisers their ability to make money is not the same as believing it is acceptable for them to abuse the arrangement. If advertisers want me to pay attention to their ads, they should make them more interesting, not more loud.

    --
    Try not to take me more seriously than I take myself.
  65. Re:Washington's got nothing better to do? by Miseph · · Score: 1

    Why would the networks do that? What is their incentive to make the ads louder if the advertisers are not, in some way, coercing them to do so? If I'm NBC, I won't crank up the volume on a Coca-Cola ad just because I can, because doing so is a waste of my time and resources, especially since I know full well viewers don't like it and may decide to watch another program if I do so. Assuming at least moderate competence for everyone involved, your explanation simply doesn't make sense: you're claiming that the only party with any incentive whatsoever to do something is not responsible for doing so, while another party that has natural incentive to do the opposite is doing it instead. That's just crazy talk.

    --
    Try not to take me more seriously than I take myself.
  66. Loudness Normalization rocks for everybody by Airon · · Score: 1

    We sound mixers have been waiting for something like this to happen forever. At last there is a reasonably well made standard of measuring loudness, and it's based on plenty of testing and tuning. That's the ITU-R BS.1770 standard.

    In a sense, it's like Replaygain for all those audio players like Foobar2000, and Sound Check for ITunes.

    It's loudness normalization. In fact, the Replaygain scanner in Foobar2000 now uses the EBU R128 recommendation which is based on ITU-R BS.1770 standard.

    For more information check out this introduction to loudness normalization by Florian Camerer, chairman of the PLOUD group of the EBU.

    https://www.youtube.com/watch?v=iuEtQqC-Sqo

    And yeah, I'm a professional re-recording mixer and sound editor. I love this stuff, since it rewards good sound and punishes crappy, overcompressed stuff.

  67. Measured how? by Anonymous Coward · · Score: 0

    Are they talking about relative average loudness compared with the programming material around it or is it some absolute value?

    It's the difference in average loudness from the program you're watching, and the tone and volubility of the ad, which is the most annoying.

  68. Volume is not the same as loudness by falken0905 · · Score: 1

    It all depends on how the bill is written. Volume is not the same as loudness. If you take the commercial/whatever and use audio compression and processing gear (or software) you can crunch the crap out of the commercial, do a little frequency shaping, etc. and it will -sound- a lot louder than less processed audio. Yet, you can show using VU meters, peak meters, and similar 'volume measuring' devices and they will show the program and commercial audio as being about the same. The levels (amplitude) peak and otherwise will not exceed a particular value yet the heavily processed commercial can still sound like it's blasting you. It's all in the processing/shaping/limiting etc. And, of course, how the bill specifies that the 'volume' be measured or determined.

  69. tv advertisement volume by Anonymous Coward · · Score: 0

    better late than never hey fellas ?

  70. Yet another fee by Anonymous Coward · · Score: 0

    I'm sure this will just lead to another fee they tack on to our bills.

    Volume Stabilization Fee - $10
    In an ongoing effort to improve our service, the FCC has authorized us to charge an additional $10/mo so we can increase the volume of your programming to match the high definition quality of the commercials we provide. (You know, the ones that keep your monthly bills so low.)

  71. How are service providers responsible? by acedotcom · · Score: 1

    How are service providers responsible? they have almost no control over the content delivered over the content that networks deliver. its ridiculous on the level of making The Department of Transportation responsible for noisy cars on the highway.

    --
    they say it is often more relevant then the comment above, all we know is its called the Sig!
  72. Bad sumamry by EkriirkE · · Score: 1

    I came here to blindly say something about "the same volume as network newscasts" where the stations could run their non-newscast programmes at a lower volume while keeping the commercial volume at newscast volume... Then I RTFA. It's "the same average volume as the programs they accompany". Not just the news. I thought that was already the law?

    --
    from 09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0
    to 45 2F 6E 40 3C DF 10 71 4E 41 DF AA 25 7D 31 3F
  73. Re:Washington's got nothing better to do? by GameboyRMH · · Score: 2

    Oh dear looks like I invoked Poe's law again...

    --
    "When information is power, privacy is freedom" - Jah-Wren Ryel
  74. Average?! The average of 1,1,1,1,50 is 5.4 ... by Khopesh · · Score: 5, Interesting

    There already was a standard requiring commercials to limit loudness. A commercial could not be louder than the program it was accompanying, which meant it could not be louder than the loudest point in the programming. What that meant is if there was a single gunshot in an hour, your commercials in that hour could be very, very loud. Also, loudness was not weighted. High-pitched ringing and speaking at the same level were considered equally loud, even though human hearing is skewed (A-weighting) to perceive speech as inherently louder.

    So what this really does is 1) re-define what constitutes "loud", and 2) give the process some teeth.

    Not really. It keys on the average volume of a commercial needing to be the average volume of the show. We don't want averages, we want ReplayGain.

    Averages can be gamed quite trivially. Think of a thirty second ad in which the first 25 seconds contain very soft speaking with bits of silence between lines. The CALM Act affords the rest of the ad the luxury of BLASTING the product's tag line at well over the current maximum volume level.

    --
    Use my userscript to add story images to Slashdot. There's no going back.
  75. Re:Washington's got nothing better to do? by bill_mcgonigle · · Score: 1

    In this case, no one cared enough at the stations to actually do it, the government gave up waiting for the free market to do something that's generating tons of complaints, and acted on it.

    Except lots of TV's and amps come with a compressor/limiter built in. You can buy a box for $25 that will do it for other gear. I've got one for PulseAudio that I'm just waiting for upstream to accept some patches for.

    Free market solutions are available. In fact, the government is likely to put some of them out of business with their new rules.

    --
    My God, it's Full of Source!
    OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
  76. Re:Washington's got nothing better to do? by bill_mcgonigle · · Score: 1

    We have government for precisely this reason, to restore some semblance of a balance of power between the individual consumer and the corporate giants who feel free to subject you to anything they think they can make you swallow.

    Um, no, that's not in the US Constitution.

    Neither are megalocorps, of course.

    --
    My God, it's Full of Source!
    OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
  77. Re:Washington's got nothing better to do? by bill_mcgonigle · · Score: 2

    I think we have government because we all agree pure anarchy is bad.

    What does 'pure anarchy' mean anyway? Serious question.

    Most people haven't looked seriously into the work done in the past 50 years on stateless societies. Some experiments like Somalia show that the fall of the State leads to improved economic conditions (compared to its neighbors, not teh whole world). Dubai implemented private law when they designed their new society.

    Anyway, State-form governments killed half a billion people in the 20th Century between wars and democide, so stateless societies have to at least be that bad before they're dismissed.

    --
    My God, it's Full of Source!
    OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
  78. Please explain this to Terry O'Reilly by Guidii · · Score: 1

    Terry O'Reilly has a radio show on the CBC called "The Age of Persuasion", and it deals with the history of advertising. It's actually a lot more interesting than you might think, but I digress.

    He's been doing commercials forever, and he swears that you can't set the volume in an ad. Here's one example.

  79. Re:Washington's got nothing better to do? by Obfuscant · · Score: 1

    That said, I fully support the aims of this regulation and sincerely hope that it has precisely the desired effect.

    When has this kind of regulation ever had "the desired effect"? Mostly all it will do is force ad creation agencies to find new ways to get around the current measure of "loudness" or find some other annoying way to attract attention to their ads.

    Just like the wonderful "do not call" list stopped telemarketers. No, all it did was force them to find ways of spoofing caller ID data so it was harder to report them to the FTC when their "this is your last opportunity to avoid higher interest rates, we won't call you again..." barrage hits. I actually got a call from Robert F. Kennedy last week. Fascinating. Don't know what he was selling since he didn't leave a message, and for the same reason I have no way of reporting the violator.

  80. Re:Washington's got nothing better to do? by Anonymous Coward · · Score: 0

    How many bureaucrats does it take to run a shell script?

    To the bureaucrat, a shell script is a guideline given by the constituency, made to ignore. It's just a shell anyway.
    And bash is something you do to your opponent.
    tckl is what you do to the publics ears.
    and fsck the public!

  81. Overuse of laws by Memroid · · Score: 1

    Should the legal system really be messing with things like this? Sure, it is annoying, but I don't think that laws should be created because some dude doesn't feel like turning his volume down during commercials. Laws should only maintain peace, if anything, and I don't think that this issue is causing many deaths.

  82. So ditch the network newscasts by nedlohs · · Score: 2

    Well not ditch, replace them with network newreports, and run the "network newscast" for 0.0001 seconds at 3:03am *really* loud. If it doesn't need to be daily sync it up with the emergency broadcast test...

  83. Re:Washington's got nothing better to do? by icebike · · Score: 1

    Constitution?

    Government predates the constitution by several centuries.

    The reason mankind create governments around the world is to level the playing field, so that bandits (corporate or otherwise) do not rule the common man. (A failing of government has allowed these bandits refuge within government itself from time to time).

    There are other reasons, such as build infrastructure, and protecting the populace. But by and large governments as an institution was designed to limit the "might makes right" mentality, you know, like establish justice, insure domestic tranquility, provide for the common defence, promote the general welfare, and secure the blessings of liberty, that kind of thing.

    Don't confuse the Method of government with the Reason for government. The reason was put in the first paragraph of one famous document, so that you wouldn't miss it. But it seems this plan failed, and miss it you did.

    --
    Sig Battery depleted. Reverting to safe mode.
  84. Re:Washington's got nothing better to do? by trikes57+ · · Score: 1

    THIS !!

  85. Next up: Loud newscasts? by Anonymous Coward · · Score: 0

    "It's a law that states all commercials must run at the same volume as network newscasts."

    Wait a second. I seems they've installed a rather obvious loophole.

    MORE NEWS AT 11!

    [Actually it looks like the law sets the volume according to the "program the commercial accompanies", so it isn't as silly as the summary suggests]

  86. Re:Average?! The average of 1,1,1,1,50 is 5.4 ... by Anonymous Coward · · Score: 0

    I see what you're going for, but you seem to have exagerated a bit. The average of 1,1,1,1,50 is 10.8.

  87. FCC doesn't pass laws by Anonymous Coward · · Score: 0

    The CALM Act was passed by Congress. It is a law requiring that the FCC write, publish, and enforce regulations. It also specifies a deadline.
    The FCC has issued a Report and Order which specifies new or changed rules (regulations).
    Both processes are painful to watch, a bit like watching sausage being made.

  88. Online Advertisements by Anonymous Coward · · Score: 0

    It seems like the commercials in online shows are almost triple loud, sometimes enough to make my speakers distort.

  89. What about visual loudness by Anonymous Coward · · Score: 0

    One of the many reasons I cannot stand commercial (and some public) TV media in the US is the visual loudness. Flashing images. Strobe-like effects. A stream of image overload, most of it violent, nonsensical, and suggestive.

    Nice that the regulators took a swipe at audio compression. Next challenge: video loudness.

    As for "content" let the message of those who tune out be known.

  90. Can you hear me now? by Boawk · · Score: 1

    Um...

  91. Re:Washington's got nothing better to do? by TrekkieGod · · Score: 1

    The reason mankind create governments around the world is to level the playing field...But by and large governments as an institution was designed to limit the "might makes right" mentality.

    Well, that's not exactly right. Government isn't about limiting "might makes right," as much as it is about pooling resources so that you're part of the group that has might. So in a society with no government, if I'm stronger than you, I can just go to your house and take your stuff. What are you going to do about it? What government does is get a bunch of people who are not built to fight, but are tired of getting bullied around, to all get together and agree that everyone should have property rights (for example). So you pool a bunch of people together who believe in this, fund a police force to enforce your rules, and the next time I show up to steal something from you because I'm stronger than you, a bunch of people show up with guns who are stronger than me. Might still makes right, but now the might is on your side.

    That's why I disagree with large scale legislation at the federal level, like this one, even when I happen to agree with what it's doing. At the local level, maybe everyone really is of one mind on the subject, so it's alright to enforce things like that. At the national level, some days they're bullying on my side, but other days they're bullying against me. For everything that I happen to agree with, there's going to be 20 other things the government is going to be using its might to force me to do or not do. And the federal guys are far too strong for the local guys to fight back, so you actually tipped the scales too far...I don't even have the option to pool resources to level the playing field, as you say, because of the resources the federal government pooled across the other 49 states (and maybe half of my own state).

    Federal government and federal laws are fine, but we really should keep it limited to the big stuff where there's 99% consensus on. Everything else should be at the local level. if I don't like it, I can move to the next county where people agree with me and the laws are different.

    And yes, pipe dream, not how it works or ever will work.

    --

    Warning: Opinions known to be heavily biased.

  92. Wrong and Right by SuperKendall · · Score: 1

    So, anarchy it is then. Criminal law is just regulations for individuals.

    That is party correct. And indeed, we can see just where that goes wrong too. Or are you truly for the war on drugs? SOPA?

    Regulations (as opposed to law) are generally not about things that most people agree are wrong. They are about channeling people like cattle, through a path so hard to take that none who are on the other side may pass.

    So if you enjoy huge corporations getting huger with no danger of challenge from below, if you enjoy the war on drugs and criminalization of people who have done nothing truly wrong, if you enjoy destroying the fabric of the internet through SOPA - then by all means continue to tout how awesome regulations are for everyone.

    After all, you happily give us all a scapegoat to hold up and say "here, this is the man who destroyed us all".

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:Wrong and Right by sjames · · Score: 1

      I personally prefer that regulation use a light hand and obey the KISS principle. I do NOT prefer no regulation as that would actually be anarchy which would quickly devolve into a bazillion kleptocracies.

      law = a regulation that prevents others from doing things I don't want them to. regulation = law that prevents me from doing something others don't want me to do.

      To oppose all regulation is to favor rape, robbery, and murder. Likewise, to favor all regulation is to favor tyranny. Moderation may not be terribly popular these days, but in the case of regulation and law, I strongly support it.

    2. Re:Wrong and Right by Rennt · · Score: 1

      So if you enjoy huge corporations getting huger with no danger of challenge from below, if you enjoy the war on drugs and criminalization of people who have done nothing truly wrong, if you enjoy destroying the fabric of the internet through SOPA - then by all means continue to tout how awesome regulations are for everyone.

      Don't be absurd. Some regulation is bad (enforced monopolies, war on drugs), some is good (consumer protection, workplace safety). On balance society benefits much more from the good stuff then it is harmed by the bad stuff. A society without regulation is not a society.

  93. just in time too by tobiah · · Score: 1

    Awesome, and only seven years since I last owned a TV and noticed that behavior. Ah, piratebay, let me count the ways..

    --
    "The ability to delude yourself may be an important survival tool" - Jane Wagner -
  94. Canada passed the same requirement but by lsatenstein · · Score: 1

    Advertisers in Canada don't give a damn and until there is a financial penalty, will not comply.

    Or is it that we keep watching American stations.

    --
    Leslie Satenstein Montreal Quebec Canada
  95. This should apply to ALL ads by Timewasted · · Score: 1

    I gave up my cable subscription a few years ago. This was a great decision since I could find all the shows I watched online. However, the commercials online are 10 times louder than those on TV. I suggest this be applied to all forms of media, as it is rather annoying.

    1. Re:This should apply to ALL ads by ai4px · · Score: 1

      I gave up on drive time FM radio a few years ago. The loud, annoying, barking "we've bought too much inventory - everything must go" car dealership ads cinched it for me. I now listen to audio books and MP3s on my 30 minute drive to work. WRT to the TV, we very seldom watch live TV. We DVR everything and watch it the next day. Of late, I have found that some channels are not available on our cable system in HD, so I just download the latest episode (commercial free). We are very close to giving up our cable tv... we have literally 150 channels and nothing on. Now that we've become accustomed to watching TV a day behind thanks to the DVR, downloading from the torrents is no inconvenience at all.

  96. How late is this, exactly? by rebelwarlock · · Score: 1

    I'm only 26, so I don't know how long overdue this is, but I can't seem to remember a time when commercials weren't twice as loud as the show. Can someone fill me in?

  97. Normalize is junk, what you need is Replay Gain. by Artemis3 · · Score: 3, Interesting

    Normalize is junk and it doesn't do what you think it does. What you need is Replay Gain, or dynamic compression if you don't care about dynamics (ie, speech).

    Take a music sample from a cd that sounds low (ie from the 90ies).
    Make a copy of said sample and add a peak noise somewhere (the kind you hear when you unplug/plug your analog line in).
    Make another copy and apply heavy dynamic compression.

    Normalize all three. Puzzled? The first sample sounds loud, the second sounds much lower, but the third one sounds the loudest. That's why normalizing is useless, and you need something else.

    --
    Artix
    Your Linux, your init.
  98. Re:Average?! The average of 1,1,1,1,50 is 5.4 ... by paazin · · Score: 1

    This seems like a classic case for the geometric or harmonic means that would net you ~1 or ~2

  99. Regulate technique? Ridiculous and idiotic. by Anonymous Coward · · Score: 0

    Seriously, how are you going to regulate the number of wipes used, what colors, how many words are said are used, etc. What is the correct *amount* of techniques used? Go ahead and tell us, genius. Quite stupid.

    You're just like the patron in Amadeus telling Mozart there were too many notes in his piece, whilst Mozart replies "then which notes shall I take out?".

    Stuff like this is what religions try to foist on us. Your attitude is identical, except your dogma is video.

  100. UK as well please by martin · · Score: 1

    Good, can we now have sense from Ofcom to force Sky and I note certain freeview channels to do the same.

  101. Loudness war comes to TV programming by Mprx · · Score: 1

    Maintaining contrast with the adverts was the only reason networks didn't remove all the dynamic range from the programming. Now that the contrast is illegal, there's nothing stopping channel vs. channel competition for loudness. Just as election campaigns target the swing voters, TV producers care about the channel flippers, and being louder than the competition is an easy way to grab their attention.

    This law has the perverse consequence of making *everything* sound as bad as the adverts.

    1. Re:Loudness war comes to TV programming by Tanuki64 · · Score: 1

      I would not care. I don't flip channels that much so it is mostly one adjustment per channel. Definitely an improvement. The only drawback.... this law means nothing where I live.

  102. Will it work? by markofkane · · Score: 1

    I was told that "commercials were not louder" but the audio is compressed so most of the sound hits the peak during the entire commercial. Is it amplitude? If that's the case, they need take the average volume from programming, and "decompress" the audio of commercials to match regular programming. I am not sure if I am saying this correctly, or if it's even possible. Until something is done, I will continue to use my remote to press mute, or lower the volume, when the commercials come on. Annoying commercials make me NOT want to buy.

  103. Re:Normalize is junk, what you need is Replay Gain by AmiMoJo · · Score: 1

    If you want properly mixed music try DVD audio discs that use Dolby sound. To be Dolby certified it has to limit the amount of compression and include a minimum amount of dynamic range.

    Or for older material try to get second hand CDs pressed in the 80s, before the loudness war really started.

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  104. Integrate the energy, not sample the peak by Anonymous Coward · · Score: 0

    Range compression would give you FOR THE SAME VOLUME, -10dB average peaking to +0 on the clean recording and a peak of +0 and average of -3dB on the range compressed.

    Integrate the energy and you get much more out of the compressed one and therefore a LOUDER sound, but the same volume.

  105. Re:Washington's got nothing better to do? by Kagura · · Score: 1

    I think we have government because we all agree pure anarchy is bad.

    What does 'pure anarchy' mean anyway? Serious question.

    Most people haven't looked seriously into the work done in the past 50 years on stateless societies. Some experiments like Somalia show that the fall of the State leads to improved economic conditions (compared to its neighbors, not teh whole world). Dubai implemented private law when they designed their new society.

    Anyway, State-form governments killed half a billion people in the 20th Century between wars and democide, so stateless societies have to at least be that bad before they're dismissed.

    Some experiments like Somalia show that the fall of the State leads to improved economic conditions (compared to its neighbors, not teh whole world).

    Ahahahahahahahahahahahahahahaahahaha. I cannot believe you just trumpeted warlord-run Somalia, where there is no longer infrastructure to support food distribution or medical provisions or ANYTHING, as an example to promote your idea of anarchy! What a complete joke!

  106. Re:Oh Great - Break More Cool and Useful Technolog by Anonymous Coward · · Score: 0

    Just change the source code a bit and then recompile... oh you said tivo!

    (i.e. you're fucked)

  107. Matt Berry by ThatsNotPudding · · Score: 1

    I would pony up cold hard cash for a pay-per-view debate between Brian Blessed and Matt Berry. It would either end in a duel or a duet.

  108. Is this a law or a regulation? by Attila+Dimedici · · Score: 1

    Both the sumary and the article that it links to say that the FCC passed a law. Well, I think this illustrates a problem we have in this country. The FCC can NOT pass a law, only Congress can pass a law. The fact that so many people think that an unelected bureaucracy can pass a law says a lot about why people think that democracy in this country is not working. Of course, the fact that a regulation created by an unelected bureaucracy can so easily be mistaken for a law says a lot about why democracy in this country IS broken.

    --
    The truth is that all men having power ought to be mistrusted. James Madison
  109. Re: Or... by MattBecker82 · · Score: 1

    I like your post. As a Brit, I'd just like to make a couple of clarifications:

    They pay a tax to access the BBC there I believe, and in return they get no advertising.

    The "tax" you refer to is the TV license, currently £145 per annum. You have to pay it for the privilege of watching any TV in the UK, not just the BBC, although the BBC scoop all the revenue as their core means of funding. As a result of this, the BBC's funding is pretty high, and, above all, stable, hence the (generally) higher quality of programming and the lack of advertisements or overt product placement on the BBC's main UK channels.

    Of course, their series are generally pitifully short for a season (say 6-10 episodes in Britain per season, versus 22 in North America).

    This has to do with a cultural difference between the way series are written in the UK vs in the US. A typical British drama or comedy series will be written by a single writer or writing partnership. They're simply unable to write a 22-episode season within the time constraints. A comparable US series on the other hand would typically have a team of writers share the writing duties. Both approaches have their merits and drawbacks. Some British shows use the "team" approach - soap operas being the main example. The BBC sitcom My Family was an exception to the general rule of British sitcoms not having a writing team. IMHO, it is an absolutely awful show (even the actors refused to shoot some episodes because the writing was so bad). God only knows how it managed to keep a prime-time slot on BBC one for a decade.

  110. Re:Washington's got nothing better to do? by Thugthrasher · · Score: 1

    Because sometimes, especially while listening to a quiet movie, you PREFER NOT TO BE SUDDENLY BLASTED WITH NOISE!!

    It's annoying as hell. I do kind of agree with you though that it doesn't seem like something the government needs to regulate

    I'm assuming that's why the government acted so late - they were hoping for a free market solution to the problem. Because really, it's silly that the government needs to do something that industry really can do itself. All the government has to do is normally just make whinings about it, and industry goes and does it pre-emptively to prevent regulation.

    In this case, no one cared enough at the stations to actually do it, the government gave up waiting for the free market to do something that's generating tons of complaints, and acted on it.

    Speaking of which, here in Canada, it seems the History Channel (Canada) is deliberately doing it. The ads are always MUCH louder than the show. The show's at normal volume with rest of channels I watch (except Discovery has seemed to gone DOWN in volume...), but when it switches to ads, the volume jumps sharply. It goes soft during programming again.

    And no, I'm not always watching the show, I just know when the commercials are on because they really are louder.

    See, that's the thing. This is the government correcting the advertisers for mistakes the consumer is making. I don't like that.
    The government could whine all they want. The consumer could whine all they want. If loud advertisements didn't work (particularly for some types of businesses. Obviously they don't work for all), then the businesses wouldn't use them.

    Unfortunately, advertisers have seen that when they advertise loudly, they sell more product. Again, this is probably more true in some industries than others (used cars probably get more benefit than soap, as an example). It's unfortunate, but it's true.

    If it wasn't, why would they insist on doing it? If advertisers discovered that their ads actually annoyed people enough that people stopped buying the products of the loudest advertisers, then they'd stop. Their goal is to make money. They do anything they can that will help.

  111. "regulatory overtake" by big business by Anonymous Coward · · Score: 0

    Like regulations in general, this law will also make business more difficult and time consuming, essentially reducing profit margins and increasing barriers of entry into the business. The unintended result? Smaller business struggles to compete and make profit while big business is relatively unhindered, making the regulation a case example of "regulatory overtake" where big business want more and more regulations to make sure no one will be able to start up and take their market share, killing innovation and progress.

    1. Re: "regulatory overtake" by big business by fscking_coward_2001 · · Score: 1

      thanks for the sermon from the church of the free market. which "big business" pushed this regulation in an attempt to close out smaller players and stifle innovation?

  112. What about the market place? by tchdab1 · · Score: 1

    Market sycophants take note: (/sarcasm) isn't the marketplace supposed to correct for this, so that people who get annoyed by commercials don't buy the stuff and the annoyance stops?
    I guess sometimes we actually do need regulation.

  113. Step 1 complete. In show commercials next. by Meridock · · Score: 1

    Now that the commercials will not be as obnoxious. Could someone pass some rules about the in show commercials for new shows or events? Seriously, I watch a lot of TV and have found large portions of my show blocked by these overlays advertising a new "IRT" tommorrow at 9:00. I couldn't even see what ingredients the Iron Chef used.

  114. Re:Average?! The average of 1,1,1,1,50 is 5.4 ... by L4t3r4lu5 · · Score: 1

    Absolutely. In which case, the aural pain caused by blasting for those few seconds would be immediately linked to the product tag line / name. That's negative reinforcement right there. Good marketing ploy.

    --
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  115. Re: Or... by Anonymous Coward · · Score: 0

    I think that if a big channel were to show its programs WITHOUT any commericals, they might be able to make more money in the end. Of course, I would have to be able to subscribe just to that channel through my cable company and that is never gonna happen. They are too busy matching up crap channels with the 1 or 2 decent ones in a tiering system that ensures I have to spend $100/mo to get all the stuff I want.

    Never heard of HBO, Showtime, Cinemax, etc.?

  116. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  117. Re:Washington's got nothing better to do? by Anonymous Coward · · Score: 0

    Because sometimes, especially while listening to a quiet movie, you PREFER NOT TO BE SUDDENLY BLASTED WITH NOISE!!

    One difficult problem with sound leveling is how to distinguish that situation from the situation where you're watching the quiet part of an action movie when there's SUDDENLY SOME VERY LOUD ACTION!!!

    In the first instance the user wants the sound leveled. In the second, not so much.

  118. Re:Average?! The average of 1,1,1,1,50 is 5.4 ... by JDeane · · Score: 1

    I agree some of these marketers I suspect are smoking meth or something... As a great example there is some commercial showing recently where they start singing the 12 days of Christmas and I hit the mute button so fast I don't even know what product its for... The girl just starts yammering about a bunch of crap and I want to slap her...

    This commercial is so annoying the only reason I would want to even know the name of the company that makes it is so I can boycott them...

  119. Re:Average?! The average of 1,1,1,1,50 is 5.4 ... by Anonymous Coward · · Score: 0

    EBU R128 is the more recent standard (vs replay gain) but the concept is the same. Ultimately, that's what the FCC is calling for if you actually look into what's going on: http://blog.bjornroche.com/2011/12/fcc-calls-for-quieter-commercials-but.html

  120. The FCC is our legislature now? by operagost · · Score: 1

    The FCC is a regulatory, not a legislative body. They are appointed, not elected. Congress authorized them to regulate TV volume in the CALM act last year. Now the FCC has implemented the authority in an order. The FCC's bad enough-- let's not get the impression they're allowed to give themselves new authority.

    --

    Gamingmuseum.com: Give your 3D accelerator a rest.
  121. Re:Washington's got nothing better to do? by DinDaddy · · Score: 1

    I'd like to see how this plays out during reruns of the "Hush" episode of Buffy the Vampire Slayer.

  122. Hulu Fail. Netflix Win. by SimplyGeek · · Score: 1

    Hulu does this all the time and I have to rush to lower the volume if it's later at night. And if I'm wearing headphones, the loud and sudden burst hurts my ears because it takes a few seconds to hit the button to lower the volume.

    Netflix > *
    One of the many reasons, related to this topic, is that you avoid commercials. Yay Netflix.

  123. If only we could get loudness standards on movies by Anonymous Coward · · Score: 0

    Every time I go to the gym, I need to bring earplugs. The dialog can be going at a level that's quiet enough that it's difficult to make out what they're saying, followed by large stretches of very loud sound effects. This is also a big part of the reason why I hate theaters. At least at home, I can apply DNC and have the volume control handy. As for commercials, I basically haven't watched anything on TV since 2006.

  124. Newscast? by BillHop · · Score: 1

    Using the Newscast as the standard is fine in peacetime. Advertisers are gonna love war-time volume skewing though.
    I guess we should just be happy they didn't choose Jim Cramer's "Mad Money" show as the standard.

  125. Re:Average?! The average of 1,1,1,1,50 is 5.4 ... by Coren22 · · Score: 1

    Head-On, apply directly to the forehead! Head-On, apply directly to the forehead! Head-On, apply directly to the forehead!

    http://www.youtube.com/watch?v=f_SwD7RveNE

    --
    APK likes to ask for responses to the same things over and over. Maybe he just likes the responses?
  126. Re:Washington's got nothing better to do? by bill_mcgonigle · · Score: 1

    Ahahahahahahahahahahahahahahaahahaha. I cannot believe you just trumpeted warlord-run Somalia, where there is no longer infrastructure to support food distribution or medical provisions or ANYTHING, as an example to promote your idea of anarchy! What a complete joke!

    Time for a bit of epistemology - where do you get your information? Fox News? Some other corporation with a pro-State agenda?

    Try a scholarly paper, if your world view will permit the challenge. (citations available on SSRN or Google Scholar, but the PDF is $$$ there).

    --
    My God, it's Full of Source!
    OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
  127. Re:Normalize is junk, what you need is Limiter by oldmac31310 · · Score: 1

    FTFY

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    http://www.acetonestudio.com
  128. I always mute the ads. by Peter+Harris · · Score: 1

    And in the UK, we supposedly have regulations already. Thing is, there is no way to legislate against how fucking annoying an advert is.

    So, at the start of commercial break, I hit the mute button. The five minutes of peace and quiet really helps to preserve the mood of whatever I'm watching, and there are several ads which I have absolutely no clue about, as to what they are for or even what the fuck they are trying to convey about it. And that's the way I like it.

    Basically, it's my first line of defence against meme pollution.

    --

    -- What do you need?
    -- Gnus. Lots of Gnus.
  129. Re:Average?! The average of 1,1,1,1,50 is 5.4 ... by Khopesh · · Score: 1

    EBU R128 is the more recent standard (vs replay gain) but the concept is the same. Ultimately, that's what the FCC is calling for if you actually look into what's going on: http://blog.bjornroche.com/2011/12/fcc-calls-for-quieter-commercials-but.html

    Thanks, EBU R128 is the missing piece. It is covered on Wikipedia in the Loudness war article's section on Loudness in broadcasting.

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    Use my userscript to add story images to Slashdot. There's no going back.
  130. Don't like it: don't watch it by dindi · · Score: 1

    I cannot watch TV anymore. There are very-very few programs I would actually watch but those few have so many commercials and so frequently that i am literally unable to watch them.

    When my wife switched providers a month ago I left my home office's TV unconnected. I would actually prefer not having TV (channels). The TV is a good device for games, movies and I use a 40'' as a monitor as well ...

  131. I've got a better acronym for it by GodfatherofSoul · · Score: 1

    It's the Sounds Obama Censored In Augmented Language Imbedded in Streamed Television Act. Another one of his anti-business attempts to bring more government regulations to the Free Market and stifle natural market forces!

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    I swear to God...I swear to God! That is NOT how you treat your human!
  132. Re:Washington's got nothing better to do? by Mandrel · · Score: 1

    Most people don't want ads, eh? I disagree, and I believe that the proof is in the relatively low number of people willing to directly pay for media rather than allow media to be paid for by advertising. Simply put, less people are willing to pay for HBO than are willing to watch ads on network stations.

    Unfortunately more and more are having their cake and eating it too by blocking, skipping, or ignoring advertising on free or advertising-subsidised media, which has led to an increase in the frequency and intrusiveness of advertising to compensate, which ultimately points to a collapse.

    Personally, I don't mind ads all that much. Ad-supported media is an all-around winning proposition: producers are rewarded for creating content people want to watch, consumers are provided content at substantially lower direct cost, and advertisers get the opportunity to make their pitches to a strongly self-selected audience (which provides better demographic, economic and geographic targeting than more generalized advertising, such as billboards). For anyone mature enough to understand that creating good content is a labor and capital intensive process, it's hard to imagine a more equitable system for supporting "free" content.

    Ads only work as a payment mechanism to the extent that people are willing to pay attention to them and be influenced by them. The audience for ads that force the target to process them at a time not of their choosing, which is unfortunately how a lot of content is funded (TV, radio, newspapers, websites), is shrinking. The revenue is instead going to forms of advertising that are less interruptive and more user-initiated, like search engines and direct mail. But these don't make any real content!

    There are two other ways to fund media: up-front payments via subscriptions and micro-payments, and deferred-payments via donations, fees, and affiliate-like bonuses for material that a user found useful.