Eric Schmidt Doesn't Think Android Is Fragmented
adeelarshad82 writes "Eric Schmidt took issue with the idea that the Android mobile operating system is fragmented, arguing that it's a differentiation between devices rather than a fragmentation. The difference, as he explains it, is that differentiation means manufacturers have a choice, they're going to compete on their view of innovation, and try to convince consumers that their innovation is better than somebody elses whereas fragmentation is quite the opposite. Not surprisingly, some company analysts beg to differ, pointing out the ever increasing incompatibilities between OS and apps across different Android devices and other problems with Android."
Manufacturers competing on their "view of innovation"--which apparently means junkware like TouchWiz--is precisely what is fragmenting the platform. Schmidt seems to believe that by reframing it with a feel-good word like innovation, he can successfully claim that it's somehow the opposite of fragmentation. The differentiation and and in-fighting between manufacturers and devices is the fragmentation. Nothing he stated refutes the claim that the platform is fragmented; he's just describing the fragmentation in a different way.
NPD now says that iOS has officially closed the gap with Android in U.S. marketshare since the release of the iPhone 4S, so these issues are having a real effect on the platform. According to NPD's report, 150 Android handsets can't beat three old iPhone models. What's happening here is that Android phones catered to techies and budget buyers, but with the iPhone 3GS now free on contract, Apple now has budget buyers covered--and there are way more of them than there are techies.
The difference, as he explains it, is that differentiation means manufacturers have a choice, they're going to compete on their view of innovation, and try to convince consumers that their innovation is better than somebody elses whereas fragmentation is quite the opposite.
How is that different, and how is fragmentation quite the opposite? It's not. Fragmentation on Android is real problem. Of course Eric Schmidt is going to say it's not a problem, or that it doesn't even exist. Companies always deny problems. It's not a bug, it's a feature!
put's positive spin on a potentially negative product quality. Film at 11.
Totally shocked that the CEO of the company that licenses Android insists that it's not fragmented. Could we also get China's opinion on internet censorship or Rush Limbaugh's thoughts on Obama?
"Sufferin' succotash."
In the footsteps of Iraqi Information Minister Muhammed Saeed al-Sahaf comes Eric Schmidt:
"No, what you are seeing is not fragmentation, it's differentiation!"
"Google search plus your World is not favoring Google+ results - it's just reranking them more appropriately!"
As I said in a previous discussion, Android reduces fragmentation.
The main fragmentation that interest developers is the one between platforms, not within a platform. If Apple and RIM both switched to Android, it would be much easier to develop for mobile devices. They add a lot of fragmentation by continuing to push their proprietary platform. Google actually removes fragmentation by giving away for free an OS that anyone can use. There would be much more fragmentation in the mobile world if HTC, Motorola, Sony, Samsung and LG all pushed their own OS like Apple and RIM are doing.
Most apps work fine across all common Android versions; the only ones that don't are those that require functionality that just wasn't available on earlier devices. Most of the so-called "fragmentation" is things like manufacturer-specific apps and launchers. Those do exactly what Google says they do: they allow manufacturers to differentiate themselves from one another. That may not be a good thing (I prefer "pure" Android), but it isn't a problem.
I think a lot of the complaints from developers about fragmentation is complaints from iOS developers, who are used to an unusually rigid level of constraints across devices and have developed bad coding practices (like hard-coding coordinates and layouts etc.) because of it.
If you are afflicted with bad press, argue the semantics.
Since it's technical stuff, nobody but the geeks are going to understand, and nobody listens to the geeks.
Most apps run well on every android version thanks to the design of API cross-compatibility (I have experienced this myself, being an early android developer).
However, I don't think you can avoid the fact that the OS itself is fragmented when your OS takes 6 months to a full year to be available on the majority of android handsets.
In addition, has Mr. Schmid had a look at this chart, put up by google themselves?
http://developer.android.com/resources/dashboard/platform-versions.html
It reads OS fragmentation all over it! And this is PRECISELY what pisses many (geek) users off, that they can't get the latest and greatest or that new phones come to market being outdated!
This is the mother of all failed analogies. All of the devices you mentioned are interoperable and standardized in very important ways. Why do you think all Ryobi batteries are interchangeable? Why do you think all cars have the same basic layout and conform to the laws of the land? Why do all tv sets have the same basic standardized ports and display the same basic standardized signal? Why does just about any thermostat work with just about any furnace?
As an iOS developer, Apple has made it really easy for me to write code once and I know I only have to test it on about 3 devices. From there I know my addressable market is hundreds of millions of devices.
As a consumer I have confidence that when I buy a new iPhone in 2 years, all the apps I pay for today will work in the future. I don't hesitate about making the investment because I know it can be long term. And I don't have to go setup my phone from scratch either.
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