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Apple Announces Most Profitable Quarter in History

zacharye writes with an except from an article over at BGR about Apple's quarterly results: "'Disappointing' though it may have been to some, the iPhone 4S propelled what is now confirmed to have been the most profitable quarter any technology company has ever recorded. Apple on Wednesday reported record earnings for the December quarter, revealing a profit of $13.06 billion on revenue that surpassed $46 billion. Among technology companies, Apple's fiscal first quarter represents the most profitable quarter ever recorded. Only one U.S. company has ever posted a more profitable quarter — Exxon managed a profit of $14.8 billion in the third quarter of 2008 — and the driving force behind Apple's record-setting performance was quite clearly the iPhone."

45 of 761 comments (clear)

  1. Nokia and RIM by vakuona · · Score: 5, Insightful

    Nokia and RIM should read and weep. This should have been them.

    1. Re:Nokia and RIM by ackthpt · · Score: 4, Funny

      Nokia and RIM should read and weep. This should have been them.

      Poor choices of business partners and lack of vision on the part of RIM, nothing new there. Someone has to win.

      I imagine Steve Ballmer needs a new chair at the moment. So that's a plus for the local office furniture outlet he buys from .. expect them to declare a good quarter, too.

      --

      A feeling of having made the same mistake before: Deja Foobar
    2. Re:Nokia and RIM by Luckyo · · Score: 5, Insightful

      I can. Most of the phones in the world will still be nokia's basic phones just like they have been for last ten years or so. Why? Because in the biggest markets (in terms of numbers sold), people can't afford anything else.

      Remember to mention that you're talking about SMARTphones if you want a discussion about rich markets and place where android, ios and black berry have a standing.

    3. Re:Nokia and RIM by PRMan · · Score: 4, Insightful

      Android is certainly the bargain option. Apple makes more money than Microsoft in the PC market, so you could say they are "winning". But that would neglect the fact that Microsoft has over 90% market share. And that, although Apple had as much as 14% market share in the past, a couple bad decisions and they were nearly gone. Microsoft has made hundreds of bad decisions, and yet they survive no problem.

      --
      Peter predicted that you would "deliberately forget" creation 2000 years ago...
    4. Re:Nokia and RIM by Flytrap · · Score: 4, Insightful

      I don't know the real numbers, but Android could still be winning. It's not as if all of the different manufacturers have one joint financial statement.

      More than half of Verizon smartphone sales in Q4 were iPhones
      Read more: http://reviews.cnet.com/8301-19512_7-57365200-233/more-than-half-of-verizon-smartphone-sales-in-q4-were-iphones/#ixzz1kQco5gZ4

      And the rest is shared between all the numerous Android manufacturers, not to mention RIM (which is still hanging in there), the smattering of Windows Phone manufacturers and a hodge-podge of low end smart phones still running Samsung's Bada or Nokia's Symbian.

      You are correct... Android is not a company with its own income statement. The Android handset manufactures compete among themselves as much as they compete against the iPhone. And the thing that is rarely ever said out loud (only whispered in dark tech filled corners) is that the majority of the Android registrations that Google cites in its numbers are cheap low end hand sets that most people pick up for free on a two year contract...

      The Android standard bearers such as the Galaxy S2 and some of the HTC models are easily as good as or better than the iPhone... but so many people are entering the smartphone world at the bottom end; and that space is filled with so many so-so Android devices, it is understandable why some (39% according to the latest research) make the switch to an iPhone as soon as they can.

    5. Re:Nokia and RIM by elashish14 · · Score: 5, Informative

      There are only 3 models of iOS phones currently being sold. You can't expect one of the tens-hundreds of Android phones to outsell anything on a platform of only 3 models.

      And the reason for this is that Android users have Choice - this is a Good Thing, not a Bad Thing.

      --
      I have left slashdot and am now on Soylent News. FUCK YOU DICE.
    6. Re:Nokia and RIM by Flytrap · · Score: 4, Interesting

      Yeah... when you look at the global stats (not just the US and Europe) you see that about a third of all smart phones sold each quarter run Symbian OS. http://gs.statcounter.com/#mobile_os-ww-monthly-201101-201112-bar

      It is easy to forget that when we talk about iOS, Android, Blackberry and Windows Phone, we are talking about touch screen smart phones - which still make a tiny portion of the number of handsets sold globally, but a huge portion of the revenues earned by the industry.

    7. Re:Nokia and RIM by Swampash · · Score: 5, Insightful

      I hear Kodak had a huge market share too.

    8. Re:Nokia and RIM by R3d+M3rcury · · Score: 5, Informative

      [...] and had to be rescued by Microsoft.

      I'm not sure that's entirely true.

      One of Apple's biggest problems at the time was that they were going out of business. It was all over the news, in case you missed it. Apple was going out of business. Everybody knew Apple was going out of business.

      Now, would you buy a product from a company that everybody knew was going out of business? Would you consider selling parts or components to a company that everybody knew was going out of business? If you would do so, would you offer them decent credit terms? Of course not--they're going out of business! Everybody knew that Apple was going out of business! You'd be crazy to offer them any kind of credit because they'd go out of business and you'd be left trying to collect pennies on the dollar in bankruptcy court.

      It's tough to build iMacs when you have to pay cash up front for parts.

      Microsoft's cash investment was $150 million in common stock--remember that, at the time, Apple had something like 4 billion dollars in the bank. So the dollar amount wasn't that much. It was more the press of Apple being aligned with Microsoft to basically shut up all the "Apple is going out of business" people. Once everybody decided that Microsoft wouldn't let Apple go out of business because then Microsoft would be a monopoly (of course,, Microsoft tried to play the Apple card during their monopoly trial and the judge decided that Apple was not a competitor of Microsoft), Apple was able to get better terms.

      I will agree that Microsoft "rescued" Apple. But the rescue was more in the terms of reputation than in cash.

    9. Re:Nokia and RIM by jcr · · Score: 4, Insightful

      had to be rescued by Microsoft.

      Nope. MS put in $150M as a token investment. The main point of that deal was that MS promised to keep shipping Office on the Mac for five years, and Apple let them off the hook for stealing Quicktime code for Windows.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    10. Re:Nokia and RIM by afabbro · · Score: 5, Informative

      First of all, if Apple does any R&D, I'm fully unaware of it.

      Apparently, such fullsome unawareness is a willful choice on your part, because R&D is a line item in public companies' income statements. Looks like Apple spent $758 million last quarter. If that's typical, then that's about $3 billion a year.

      I guess you're fully aware now.

      --
      Advice: on VPS providers
    11. Re:Nokia and RIM by toruonu · · Score: 5, Informative

      Mmm... when Steve came back in 1996 and introduced the reworked Apple (with cleaning of the board and going back to the strongpoints) he also announced a deal with Microsoft where MS injected money for non-voting shares (that MSFT made use of 5 or so years later with hefty profit) and promised to bring office etc to Apple's platform for N years. THAT did save Apple to some extent as Steve's said that they were days away from bankruptcy.

    12. Re:Nokia and RIM by Kartu · · Score: 5, Insightful

      iPhone4's are top selling model only because competitors like Samsung offer many different models. Apple's smartphone market share is about 14% worldwide, 25% in US. Samsung's market share is about 24% worldwide. Apple making more money with 14% market share than remaining 96% (assuming it's true) only tells you how hard it "pwns" its customers. It might sound good to you only if you've invested in their stocks, but hard too see why anyone would like this fact as a consumer.

    13. Re:Nokia and RIM by UnknowingFool · · Score: 4, Informative

      But - How come we don't hear the politicians demanding a "windfall profits tax" like they did with Exxon two years ago? I guess it's only bad to make a profit if you're an evil oil company, but if your a tech company it's a good thing to rake-in equivalent amounts of money.

      Um because Exxon was collecting subsidies from the US government at the same time they were making extreme amounts of profit. I am unaware that Congress enacted laws to give Apple subsidies. Also Exxon moved their headquarters to Switzerland to reduce taxes than Apple which is still an American company. Now if you go down to Houston, the buildings and workers are still there. They just moved to Switzerland on paper.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    14. Re:Nokia and RIM by Grizzley9 · · Score: 4, Interesting

      There are only 3 models of iOS phones currently being sold. You can't expect one of the tens-hundreds of Android phones to outsell anything on a platform of only 3 models.

      And the reason for this is that Android users have Choice - this is a Good Thing, not a Bad Thing.

      It's only good to a point to where the models are actually supported. If you buy a smartphone and the mfg never updates the software or supports it afterwards due to the next big thing coming out, I don't see how anyone can see that as a good thing, unless the model was near perfect at launch. Having too much of this Good Thing leads to bad things.

  2. WebOS by slashgrim · · Score: 5, Interesting

    As a WebOS fan, this makes me sad. Why would HP give up on such an incredibly profitable market after only investing $3.3billion http://techcrunch.com/2011/11/21/hps-failed-webos-experiment-cost-them-3-3-billion-but-whats-next/ ? The iOS and Andriod user experiences still have not passed WebOS smoothness, in my opinion, though the notification systems are catching up.

    Although HP's management style of WebOS reminded me of: "They say you gotta spend money to make money. I don’t know what went wrong. We spent all our money." - Tom Haverford

  3. Re:Who Cares? by Anonymous Coward · · Score: 5, Insightful

    I'll have to disagree ...it's tech worthy news. The more money Apple gets, the more money they have to influence the shape of things to come.

    It's good to be aware of the shifts in power and the current status quo regardless of whether you are a fanboi or not.

  4. Re:Who Cares? by Caerdwyn · · Score: 5, Interesting

    It shows that nerds are wrong and Apple is right.

    Seriously, you're confronted with an existence-proof.

    --
    Everybody gets what the majority deserves.
  5. American jobs by Anonymous Coward · · Score: 4, Insightful

    And yet Apple couldn't manufacture iPhones in the US because they couldn't afford the extra $49 it would cost to make iPhones here. It might shave a few millions off of those billions. Can't have that happen!

    1. Re:American jobs by randy+of+the+redwood · · Score: 5, Insightful
      Not to be pedantic, but if your $49 is correct, that would be just under $2 BILLION in reduced profits if they did it in the US for last quarter alone. According to the press release, they sold over 37 million phones last quarter.

      I think if I went to my boss and suggested it would be a patriotic move to build here and it would only cost us $8 billion a year, I would probably be looking for work.

      I am a big fan of building in the US, but let's look for products like construction equipment (that take large amounts of natural resources we have, and are expensive to ship), and do those first. (See Caterpillar for a success story like this). When China's economy has caught up to ours (they want Lattes too), then we can look to compete on things like electronics that are cheap to ship.

      --
      The sun is the same in a relative way, but you are shorter of breath and one day closer to death
    2. Re:American jobs by artor3 · · Score: 4, Insightful

      Do you think Steve Jobs would have started Apple if he had been born in Kenya? Would the engineers there be able to design great devices if the electricity was only on for four hours a day? What if some warlord rolled through, enslaving, raping, and murdering anyone in their way?

      There's a reason you don't see any successful businesses based in Somalia. You need a prosperous, stable nation as a launching point. Companies like Apple are quite happy to take advantage of the great conditions here, but give absolutely nothing back. Those conditions won't be around for the next generation as a result.

    3. Re:American jobs by stdarg · · Score: 5, Insightful

      Yeah I understand your argument but you're acting like one half is more important than the other.

      There's a reason Apple is making billions of dollars and you're not. You both have the advantage of American prosperity and stability. But they made it and you didn't (not to the same level). And yet you want your "piece" of their success.. and the only thing you did to earn it is to be born into this backdrop of prosperity and stability which you have very little responsibility for. So why do you deserve anything more than the same opportunity that the people high up in Apple have? And you already have that opportunity because you live here, you don't need to steal their money to have it.

      Even this late in the game you could get a piece of the action by working for them or buying a tiny amount of their stock.

      Let's do some calcs.. you said $1.8 billion, divided by 300 million, that's $6 per person. How many shares of Apple would you need to buy to get that same $6 legitimately and morally, not by just taking it from them at gunpoint? Well probably about 1 share the way their price has been appreciating, you'll get more than $6 per quarter.

      But nope, that's not good enough for you! They "owe" it to you, because they happen to benefit from American prosperity (just like you).

      You know, I can totally get on board with this sense of entitlement. I'll do you one better. China's economy is heavily dependent on American wealth.. so they owe their success to us too. In fact we should own like 60% of China. Africa takes a bunch of aid money from us, I propose a 75% tax for everybody in Africa, payable to us.

      Btw this is exactly why so many left wing movements evolve into fascism, from unions to communist regimes. Turns out everybody owes you everything, and you and your buddies are just the men to make them pay their fair share. Screw freedom, it's wealth that makes us all happy and successful.

  6. Re:Bubble? by FunnyStrange · · Score: 5, Interesting

    They make very little from the software/media sales. Gross margins on the hardware are huge though: 44.7%. Tim Cook indicated in the conference call that that's probably not a sustainable number (their margins are typically in the high 30s). But the raw numbers of devices they sold grew by stunning amounts. Even Mac volumes rose by more than 25%, and that's in a PC industry that's not doing that well in aggregate.

    Say what you want pro or con about their products, but they know how to make stuff that people want to buy.

    Case in point: Verizon reported that iPhones accounted for 55% of their smartphone sales last quarter. That's against how many different models of Android phone?

  7. Just where does your Android phone comes from? by SuperKendall · · Score: 5, Interesting

    They are building all their products in China. What's so hard to figure about this?

    So is everyone else. Everyone else is not enjoying this level of increase in profits quarter after quarter, or the same margins that Apple has.

    Only Apple as far as I know has started moving any production (the A5 chip) back into the U.S.

    OK, Foxconn will now pay the workers a few Renminbi more

    They already do, and yet Apple's sales surge.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  8. Re:Massive profits by Swampash · · Score: 5, Funny

    Cause...

    I'm a bass player

    Meet effect...

    it's now considered fortunate to have a shitty McJob

  9. Windfall profits tax! by chill · · Score: 5, Insightful

    When Exxon posted those profit numbers people were screaming for a windfall profits tax. Where are those people now? Probably listening to their iPod, tuned out to the world.

    --
    Learning HOW to think is more important than learning WHAT to think.
  10. Scaled Tariff by WindBourne · · Score: 4, Insightful
    We are LONG overdue for America to implement a scaled tariff. Basically, These are tariffs that target nations that we have large deficits with, but in particular, those that manipulate their money and markets against us:

    This would not only restore manufacturing, but it would also improve our tax base, rather quickly. Finally, it would force nations that we have supposed open markets with that manipulate against us to change their behaviors.
    So, for our top 20 nations that we trade with, this would punish the following:
    • China - 36%
    • Venezuela - 28%
    • Italy - 25%
    • Germany - 24%
    • India - 22%
    • Japan - 16%
    • South Africa - 14%
    • Mexico - 13%
    • France - 12%
    • Taiwan - 8%

    While giving other nations like Canada a pass:

    • Argentina,
    • Australia,
    • Belgium,
    • Brazil,
    • Canada,
    • Hong Kong,
    • Luxembourg,
    • Netherlands,
    • Singapore,
    • South Korea,
    • United Kingdom

    Interestingly, this is legal PER WTO. WTO's position is that when a nation's trade deficit is larger than 10% with another, than you may take action.

    The trick here is to convince the neo-cons that are attached to China's pants to let go and back America instead. Right now, far too many neo-cons are the ones blocking efforts at a balanced trade. In addition, without a budget deficit below 500 billion (or so), this probably becomes impossible to do.

    --
    I prefer the "u" in honour as it seems to be missing these days.
    1. Re:Scaled Tariff by jo_ham · · Score: 5, Insightful

      Or instead of crippling yourselves with trade manipulation you could just repeal the Bush Era Tax Cuts - there's 2 trillion right there, that barely touches the bottom 90% of earners and yet will cost the US 2 trillion dollars - more than twice the "expensive, wasteful, ill-affordable" healthcare bill.

      Get your house in order before blaming countries like Germany, who have built a very strong export economy, for harming your own. You'd hardly say that Germany was in the position it's in by being like China in the way it goes about becoming a large net exporter - this is not simply about "restoring manufacturing" - it's not as simple as that by a long shot.

    2. Re:Scaled Tariff by artor3 · · Score: 5, Insightful

      The Republicans took millions of people hostage last time we even talked about reducing the Bush tax cuts. They'd burn the country to the ground before allowing them to be dropped entirely.

      When ~50% of your government is insane, evil, or both, the best course of action is usually unavailable. We've got to work with what we've got.

    3. Re:Scaled Tariff by shutdown+-p+now · · Score: 5, Interesting

      However, the solution to a trade gap is not protectionism. It may help in the short term, and appear to be an ideal solution but it only hurts the economy as a whole and stifles growth.

      Examples? This seems to be an oft-quoted talking point, but I've seen few evidence to support it.

      I do have a counter example. Brazil has high import tariffs, which apply, among other things, to Apple products. Did Apple pull out of Brazil? Hell no. Foxconn is building a factory in the country now so that they can manufacture locally and dodge the tarrifs. End result: numerous local jobs which feed right back into the country's economy, and, of course, all those workers pay taxes, too.

      It's perfectly logical, too. Apple can outsource manufacturing to China to cut costs, but they can't sell as many of their gadgets there as they'd like to (to make profits like the one in TFA). They need rich countries for that - the kinds of countries where workers are not overworked and starved so they have interest in fancy gadgets like that, and paid well so that they can afford them. So if you just make that particular method of cutting costs unprofitable - via tariffs, for example - you'll see manufacturing plants in U.S. and Europe in no time.

      And no, you can't compete with China otherwise. Not unless you are willing to bring the standard of living down of their level - and not to the level of Chinese middle class, which is the lucky 200 million; but down to the level of those factory workers, who think of their 12 hour job as God's grace compared to what they face otherwise.

  11. Re:Who Cares? by arielCo · · Score: 4, Informative

    abusus non tollit usum

    : abuse does not take away use, i.e., is not an argument against proper use

    That is, fanboyish reactions do not strip the relevance of one of the largest players in a tech industry making more money than ever before, or prevent sane discussion of the fact.

    --
    This post contains no rudeness or derision of any kind. All arguments are friendly. Terms and exclusions may apply.
  12. Re:Who Cares? by dnaumov · · Score: 5, Informative

    You should learn a few things about investing before making a fool out of yourself. The fact that AAPL shares are above 400$ bares no meaning at all on whether the price is "sky high" or not. Berkshire Hathaway class A shares are over 100,000$ each and their price is not "sky high" either. It's all about the actual valuation metrics of the company relative to the share price and according to them, AAPL was actually pretty fairly priced before the earnings release.

    Or are you going to be making even more of a fool out of yourself by sticking to your guns and saying that a PE of 15 for a company with projected 30% revenue growth is "sky high"? Except that it was actually even cheaper then that, because the revenue growth ended up being twice higher.

  13. Re:Bubble? by BasilBrush · · Score: 4, Insightful

    The Foxconn factory complex in question has a lower suicide rate than the overall suicide rate for China. When you have half a million employees in the same city, some of them are gong to commit suicide. If you have half a million humans in the same city, some of them are going to commit suicide.

  14. Re:Who Cares? by halivar · · Score: 4, Funny

    Damn you, dnaumov, now I have to open at least 5 Wikipedia tabs so I can later pretend I understand something about investing.

    Lessee... "PE".... 41 matches. This is gonna take a while...

  15. Re:Bubble? by BasilBrush · · Score: 5, Funny

    And the number of "fanboys" appear to grow exponentially each quarter, judging by the financial results. How exactly do you imagine that Apple manages to keep on getting all these new fans?

    WARNING: This question actually requires you to think. Be careful. Do some warm ups first.

  16. Platform loyalty: 94% iPhone 47% Android by perpenso · · Score: 5, Interesting

    Of course some people seem to think that Windows and Android are winning.

    It all depends on your definition of winning. One of the analysts covering the mobile industry was being interviewed on CNBC after Apple reported their quarterly results. This analyst claimed that 94% of current iPhone users would buy another iPhone but only 47% of current Android users would by another Android device.

    1. Re:Platform loyalty: 94% iPhone 47% Android by Flytrap · · Score: 5, Interesting

      The reason for the high rate of defection is not because Android is not as good as iOS, but rather because so many people pick up free (on a two year contract) low end Android devices and those really tend to be very bad.

      Google has done such a great job of showing people what a great platform Android is that people start to think that every Android handset is like a Galaxy S. Many people are still picking up no-name-brand Chinese specials running an outdated version of Android and cursing their decision everyday. Not every Android device is a Galaxy S2... and consumers need to realise that.

    2. Re:Platform loyalty: 94% iPhone 47% Android by Sancho · · Score: 4, Interesting

      I bought a Droid shortly after they came out. My wife bought an iphone right around the same time.

      I was cursing the Droid probably 6 months after I got it. The thing was just slow, unresponsive, and sucked.

      Fast forward last fall. The Droid was locking up constantly, while the iPhone was still quite responsive and felt like new (almost--two major OS revisions had slowed it down a bit.) I couldn't ditch Android fast enough.

      It's not just the low end phones.

  17. Re:Who Cares? by CharlyFoxtrot · · Score: 4, Insightful

    I'll have to disagree ...it's tech worthy news. The more money Apple gets, the more money they have to influence the shape of things to come.

    It's good to be aware of the shifts in power and the current status quo regardless of whether you are a fanboi or not.

    Speaking of which :
    @fmanjoo : "Apple's profits ($13 billion) exceeded Google's entire revenue ($10.6 billion)."

    Thought that was pretty mind-blowing since we're all used to thinking of Google as some kind of juggernaut.

    --
    If all else fails, immortality can always be assured by spectacular error.
  18. Re:That was sad by amoeba1911 · · Score: 4, Interesting

    I completely agree. Having used Android, iOS and WebOS I agree that WebOS was a superior platform to both of them. However, WebOS failed on two fronts:
    WebOS failed where Apple succeeded because WebOS didn't have the cult following, and WebOS failed where Android succeeded because many hardware manufacturers made Android devices.

    Everyone has to admit that the flagship WebOS device, Palm Pre, was a beautifully designed device. It even made the iPhone look like an eye sore, but it was clear from day one that without the support of the fanboys and without the blessing of the hardware manufacturers it was just not going to go anywhere.

  19. Re:Who Cares? by CharlyFoxtrot · · Score: 5, Interesting

    None of the other phone or tablet makers have this kind of profit margin, yet their products easily match the iOS products
    in quality and ease of use.

    1) "match the iOS products in quality and ease of use." We'll have to agree to disagree on that one. Most Android phones I've seen (with some very few exceptions) feel cheap, they feel much cheaper than they are in fact.
    2) Android makers get the OS for free, remember Apple does more than just sell the hardware. There's R&D, software development, patents to be bought, etc.
    3) Even with a free OS, show me the phones and tablets significantly undercutting iOS devices while providing the same quality. And the "going out of business, please buy our inventory" sales don't count.

    If apple cut their prices the "cool factor" would be diminished, and the fanbois would move onto something else. If they aren't over paying top dollar its just obviously not the best thing ever.

    To me calling people "fanbois" and looking down on them because they think "the mainstream is so cool but they don't know what's cool, I know what's cool" just makes you another hipster. Just accept there are people who like something different from you, is that so difficult ? I can see why people like Android or Windows Phone, that doesn't make them idiots or "fanbois" just people with other needs.

    --
    If all else fails, immortality can always be assured by spectacular error.
  20. Money is the final decider? by dtmancom · · Score: 5, Insightful

    If who makes the most money is what decides what is "right," then I guess McDonald's is the best restaurant in America.

  21. Re:Who Cares? by Anonymous Coward · · Score: 4, Insightful

    None of the other phone or tablet makers have this kind of profit margin, yet their products easily match the iOS products in quality and ease of use.

    That'd be a great point, if customer satisfaction surveys and analysis of support call center numbers didn't suggest the exact opposite of what you've just claimed.

    Here's what's funny: the iPad has been competing with similarly priced competitor devices for a while now - devices from Motorla, Samsung, Dell... how is it that those other makers have lower profit margins on their devices (by your own claim), yet Apple could cut the price of the iPad in half and still make a profit?

    And the profit levels absolutely do say something about the shape of things to come: the person with the thinnest profit margins is the one who has to start cutting corners on build quality and components to be able to make a profit. The person with the biggest profit margins has some room to reduce their per-unit profit without sacrificing build quality, allowing them to maintain their market share in the face of competitive pressures.

  22. Stuff that people want to buy. KEY PHRASE. by aussersterne · · Score: 4, Interesting

    Everyone I know has gone Mac in the last 2-3 years, and most have a story like mine. I was committed hardcore to another platform, though I had more than a few complaints. Still, no expectation of ever switching.

    But the iPhone was a quantum leap in consumer technology. I was using a Palm, which was "not a bad smartphone" the month before the first iPhone announcement was made. Then iPhone was released and after 10 minutes using it I knew it was a completely different class of device. Within a few months I had realized that I couldn't keep my hands off one and bought it. Rather than let me down and gradually disappoint me, leading to rationalization and acceptance (the usual model for technology buys of all kinds), it continued to impress weeks and months into ownership and I have had no desire to switch—only to upgrade—ever since.

    When iPad came out, I was absolutely sure I didn't need one, but ended up using one regularly for reasons unrelated to my own consumerist impulses. But boy did it drive those consumerist impulses... Again, within months I had bought one and it has becomemy most used and relied upon work device.

    After those two experiences, Mac OS didn't seem far off, and already being in love with iPhone/iPad based on my own use of them, the one annoyance I had with them was the way that they seemed not to mesh as well with other platforms (in my case, Linux, but the same goes for Windows) as they do with Mac OS. So I resolved never to spend Mac-level money, but to buy a very old old used Mac and a Mac OS update pack, and get the OS X pack running on a hackintosh machine to "test the waters." I built a hackintosh box for $250 or so with a dual core mainboard, Firewire-800, and a RAID-1, and within a week of using it I knew I would soon migrate my life from Linux (where it had been since 1993) to Mac OS.

    Within six months of going "Mac OS only," though, the difference in quality and hardware/software integration between my iPhone/iPad and my other technology devices (a hackintoshed desktop and a hackintoshed Thinkpad) was painfully obvious and I knew that I was done for—I really, really wanted access to true Mac hardware to avoid the niggling little issues and flaws of PC world hardware that seemed increasingly apparent to me.

    Got a MacBook Pro 13" machine last January, finally.

    It is the best computing device I have ever owned, bar none. Build quality is exceptional, fit and finish are so precise and refined that you feel as though it wasn't made by humans, but by perfect machines. Even the ThinkPads I'd always owned had little things that I'd never noticed. For example, I would never have said that the power switch was slightly crooked or that there was a little key vibration and noise in some keyswitches, or that the hinge had uneven tension throughout its range or that the display was a bit uneven in its brightness UNTIL getting and really using a MacBook Pro. The build quality is measurably better. It has raised my expectations for technology goods.

    Aside from that, the ergonomics are also much better. Apple's touchpad and keyboard, though very foreign to me at first, have now enhanced my work speed considerably. For example, the key travel distance and key "give" on the chicklet keyboard has given me another 10-15 wpm in typing speed with no loss (indeed, a gain, thanks to keys not touching each other) in accuracy.

    And of course beyond all of these things, there are just fewer fatal flaws. No BIOS to worry about. Exceptional battery life. No need to fuck around with drivers. No "update hell" in which the latest round of absolutely necessary updates kill some functionality in your system that you rely upon, leaving you installing/uninstalling/tweaking in a desperate haze for hours or days (problems seen both in Windows and in Linux). Just massive, massive piles of It Works Without You Having to Think About It, and It's Tough as Nails to Boot.

    My parents and siblings' families have gone Mac (something I never thought would happen, an

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    STOP . AMERICA . NOW
  23. Re:Apple has greater market share too by Daniel+Phillips · · Score: 5, Insightful

    The number of iOS devices (iPhone and iPod Touch) sold last quarter exceeded the number of Android units

    Just barely, and only if you believe that overtly biased analyst's estimate. And why would you count the Touch as a phone? Apples to apples please :-)

    More to the point, there is no guarantee of a repeat next quarter, far from it.

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