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Hard Drive Shortage Relief Coming In Q1 2012

MojoKid writes "According to new reports [note: source article at DigiTimes], global HDD production capacity is getting ready to increase to 140-145 million units in the first quarter of 2012, or about 80 percent of where it was prior to when the floods hit Thailand manufacturing plants. HDD production was sitting around 175 million units in the third quarter of 2011 before the floods, after which time it quickly dropped to 120-125 million units. Since then, there's been a concerted effort to restore operations to pre-flood levels."

32 of 205 comments (clear)

  1. Market pressures. by philip.paradis · · Score: 4, Interesting

    It's great that HDD production is about to increase again, but I think the recent "crunch" was also a good thing in a way. Perhaps it encouraged some end users to get more creative with data storage techniques, resulting in more efficient systems that can do more with less bulk storage capacity. At least I can hope so.

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    1. Re:Market pressures. by SJHillman · · Score: 5, Insightful

      Most end users never noticed. People that needed the storage paid the higher price. People that didn't actually need it just held off until prices went down.

    2. Re:Market pressures. by PatPending · · Score: 4, Insightful

      Well, according to the article, "Due to increased costs of components and materials, HDD prices are likely to rise 30-40% from the level before the floods by the end of 2012, the sources indicated."

      A 30-40% increase is A LOT, esp. given the present and foreseeable economic conditions.

      Anyway, how is one supposed to be "efficient" with regards to JPG, MP3, and other highly-compressed file formats?

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    3. Re:Market pressures. by Jeremi · · Score: 5, Funny

      Anyway, how is one supposed to be "efficient" with regards to JPG, MP3, and other highly-compressed file formats?

      You can recover up to 50% of your drive space by switching your collection over to midget-pr0n.

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    4. Re:Market pressures. by gman003 · · Score: 3, Interesting

      I think it had more of an impact on SSD adoption.

      Before the floods, SSD prices were 10x higher than hard drives, per gigabyte. When the floods hit, hard drive prices nearly doubled, while SSD prices continued to slowly drop. That added up to SSDs being only 4-6x the per-gigabyte price of a hard drive, at least temporarily.

      I've certainly noticed a lot more people buying and using SSDs. I'll probably do so myself at some point, once I have a computer that's primarily disc-latency-bound instead of CPU- or GPU-bound in most tasks.

    5. Re:Market pressures. by Sponge+Bath · · Score: 4, Funny

      "Let the joyous news be spread." --Munchkin Mayor

    6. Re:Market pressures. by bloodhawk · · Score: 5, Interesting

      we had server purchases seriously delayed, in the end we had to go with some more expensive and larger disks just so we could get our desperately needed servers delivered, otherwise it was expected up to a further 3 months of delays.

    7. Re:Market pressures. by sjwt · · Score: 5, Funny

      Oh sweet, let me know what late 2012 levels are(will be?), I'm looking to upgrade then and do not want to be ripped off!

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    8. Re:Market pressures. by PopeRatzo · · Score: 4, Interesting

      Anyway, how is one supposed to be "efficient" with regards to JPG, MP3, and other highly-compressed file formats?

      Start burning stuff to DVD or putting it on cheap flash drives and hand them out to your friends. It's just like saving stuff to the Cloud, except they appreciate the music and movies and you can drink with them.

      I call it "Sneaker-cloud".

      I am learning more and more that the answer to life's questions often comes down to the people who are around you, physically. Family, friends, neighbors. Internet is good for lots of things, but I'm re-discovering all the value hidden in these non-virtual relationships. Salut!

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    9. Re:Market pressures. by parlancex · · Score: 3, Informative

      We had to provision 2 new 16 disk storage arrays for network backups, and ended up paying about 3x what it should've cost for the storage. Needless to say our department's budget isn't looking as good as it could.

    10. Re:Market pressures. by SeaFox · · Score: 3, Funny

      Start burning stuff to DVD or putting it on cheap flash drives and hand them out to your friends. It's just like saving stuff to the Cloud, except they appreciate the music and movies and you can drink with them.

      I call it "Sneaker-cloud".

      So I take it you use Air Jordans for the physical layer? (or is that considered the data-link layer)?

    11. Re:Market pressures. by rrohbeck · · Score: 5, Informative

      We make systems that have up to 200+TB storage and had to do emergency qualifications of replacement disk drives because the drive vendors told us "sorry, can't deliver." That must be because we have long term purchasing agreements, i.e. prenegotiated prices. I think the bastards rather sold at 3x prices to Newegg & co.

    12. Re:Market pressures. by symbolset · · Score: 4, Interesting

      Triple the performance is pretty good for cache. I see that too, particularly with the newer SAS RAID controllers with 1GB of flash-backed write cache. A decent modern SATA attached SSD can do something like 70x the IOPs and 20x the bandwidth of a spinning disk though, and also sees additional benefits from RAM caching. The PCIe attached versions can do well over 1000x the IOPs of 15K 6G SAS. No joke, one PCIe attached internal flash drive can outperform on I/O even the most optimally configured array with the 1000 of the fastest available spinning disks (which typically would take at least 3 full racks and 25 KW and have a drive failure every week). And the latency is down near 26 microseconds in the worst case, where a cache miss is best-case 2000 microseconds of latency on a spinning disk.

      Solid state: it's just faster. It also costs a bit more, but not offensively so. RAM is getting a lot cheaper these days (about $8/GB for the registered 8GB DIMM) so if you've got a problem set that fits in configurable memory and doesn't require the reliability of static storage during the problem set, RAMDISK is definitely an option again for some. Frankly these RAM prices look crazy cheap to those of us who were praying for the day that RAM dropped below $100/megabyte back in the day. I've paid over $300,000/GB for RAM ($300/MB) - and it was much slower RAM too. Going over the math in my head, apparently I once also paid $2,500,000/TB for HDD storage ($300 for 0.00002 TB) - out of my own pocket as a consumer. That's just crazy.

      The question comes down to what is your time worth? What can you do with storage this fast? Does your data fit on the SSDs? Are there other benefits? Everybody has different needs. The available technology is outpacing our needs by a good bit these days. You now can fit all of Peak Twitter into the storage, network and processing capacity of one off-the-rack server - though of course you would use three and geographically isolate them for HA if you were Twitter. These new technologies enable us to do things we couldn't do before - or alternately they allow us to use software that's so offensively bloated it robs us of all the benefit of technology's advance.

      Subbing an SSD for your laptop or desktop's boot HDD will get boot times down to mere seconds even in Windows. Anyway, I'm rambling. Time to click "submit".

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    13. Re:Market pressures. by tlhIngan · · Score: 3

      Most end users never noticed. People that needed the storage paid the higher price. People that didn't actually need it just held off until prices went down.

      I'm trying to hold off, but damn if drives aren't dying left and right around me right now.

      Week before Christmas 2011, the main disk in my Windows Home Server died. Had to buy a replacement (but managed to Ghost it and reset the registry so it recognizes the new drive).

      Now my NAS appliance died, looks like I have to go buy a new one.

      Damn unlucky, it looks like.

    14. Re:Market pressures. by fa2k · · Score: 3, Informative

      Sometimes the OS cache is not smart though. On Linux, if you do a grep over a huge dataset or a backup, then all of the useful files you had in cache are wiped out and replaced with that data. I wish Linux could adopt a more sophisticated algorithm, like ZFS has. Granted, it's difficult for the OS to predict whether a file will be accessed once or hundreds of times in the future, but it makes sense to check if it's *frequently* used and not just if it's recently used.

  2. Price relief to come some time later. by jeffb+(2.718) · · Score: 3, Insightful

    Granted, the drop in supply was more abrupt than the restoration of supply, so one would expect prices to follow the same curve.

    It may be too much to hope that this leads to more geographic diversity in manufacturing, but I hope it's at least produced some lasting acceleration toward solid-state storage.

  3. Hey, now... by Lose · · Score: 5, Funny

    Your average Granny-user remains clueless and storing gigs of uncompressed bitmaps on their system.

    It's not all their fault, really. MSPaint doesn't have JPEG support in Windows 98.

  4. First quarter of 2012? by DragonHawk · · Score: 4, Insightful

    Uhhh... unless they're using some new calendar I'm unfamiliar with, the first quarter is about two-thirds over. The fact that they're using the future tense for something which is already mostly gone makes me wonder just how well informed this article is.

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    1. Re:First quarter of 2012? by artor3 · · Score: 4, Informative

      If you read the article (not recommended) you'll see that the authors don't have the best grasp on the English language. My guess is that they meant "will have increased", as in, by the time time we finish adding up our production this quarter, it should be around 145 Mu. Considering the writers are based in Taiwan, they can hardly be blamed for not having a complete grasp of the future perfect tense.

  5. Re:Something wrong here... by Colonel+Korn · · Score: 5, Informative

    ...how does a production shortfall of less than 50% result in a price hike of *over 300%*??

    This curve should explain it: http://en.wikipedia.org/wiki/Supply_and_demand

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  6. Drive reliability by Anonymous Coward · · Score: 3, Interesting

    Has there been any data published about the reliability of the drives coming off of the assembly line now? When the drive makers reduced their warranties, there was concern that production after the flooding would have a drop in quality. Has this been borne out, or was it unfounded speculation?

  7. Re:Something wrong here... by Kjella · · Score: 5, Interesting

    1. Big OEM contracts agreed long in advance takes priority, so everything had to be absorbed by the spot market which is much smaller.
    2. If you don't have a HDD, you practically can't sell a new machine and for many commercial services not buying is not an option.
    3. As smart people in the market realize what was about to happen, they made sure to buy now "just in case" emptying the market.
    4. Even OEMs started to fear the shortage and started buying HDDs in the spot market as insurance.

    Sum of all of the above = it probably took a 300% price hike until sales dropped 25% to match supply. Spot sales probably had to drop 50-80% for that to happen.

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  8. That's all great, but.... by macraig · · Score: 3, Insightful

    The floods caused, what, hundreds of millions of dollars worth of infrastructure damage? Who's ultimately going to write the final checks that pay for all the repairs (and likely upgrades)? Don't we know who? It will be every person and company that buys those products and the population of Thailand. Ultimately the entire global economy pays the bulk of the cost. The One Percenters who control those factories damned sure aren't gonna foot much of the bill. So... don't be a fool and expect prices to return to where they would have been otherwise. That will take a decade.

    (It's exactly how recessions work: One Percenters feel a pinch in their ability to concentrate wealth, and in a perverse reversal of the Trickle Down theory they make all those they employ suffer instead so that they regain the full extent of that ability. The only difference in this case is that the proximal cause is an obvious natural disaster. Economists have been feeding us lies about such things for decades.)

    1. Re:That's all great, but.... by Kjella · · Score: 4, Insightful

      I'm sorry, what exactly are you raging about? Just about every pricing theory from monopoly pricing to perfect competition require that costs be passed to you. If raw material costs go up, the costs are passed to you. If labor costs go up, the costs are passed to you. If people shoplift, the costs are passed to you. If the government adds a new tax, the costs are passed to you. If natural disasters cause damage, the cost is passed to you. Every business operates on margins, that more money comes in through revenue than what leaves through cost. That goes for everyone from the 1%ers to the corner shop.

      Do you expect it to be like in good years they'll take a profit, and in bad years they'll put the money back? Seriously? I wonder how you'd like it if your salary or your bank account worked like that. No, if I owned Newegg I'd expect it to turn a profit whether disks costs $50 or $300, my job is to beat all the other stores trying to make a business, not fight the market forces. In the long run I expect it to be the same for factories, if risk of flooding is a cost of doing business we must account for that and make sure our prices reflect all the costs, it's the ones that don't that are foolish. In short, I find your idea that 1%ers should "foot the bill" rather absurd.

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    2. Re:That's all great, but.... by demonlapin · · Score: 3, Funny

      Shh. We have to keep the 99%ers in the dark.

      BTW, are you going to make the baby-puppy-kitten roast next weekend?

  9. Re:Something wrong here... by Solandri · · Score: 5, Informative

    Just to elucidate, a x% reduction in amount of HDDs does not translate into an x% increase in price (which is impossible since the units are different). It results in an x% reduction in number of people who can buy HDDs.

    Pretend that 100 people want to buy one HDD each. If there are only 50 identical HDDs, that doesn't mean that the price goes up 50% (or 100%). It means that only 50 people can buy HDDs. The other 50 have to go without.

    Sort everyone by how much they're willing to pay for a HDD, from lowest to highest. Then the highest price that the 51th person is willing to pay for a HDD is the new market price. If he's willing to pay just 10% more, then the price for HDDs goes up 10%. If he's willing to pay 300% more, then the price for HDDs goes up 300%. His price is higher than the first 50 people are willing to pay, so they choose simply not to buy a HDD at his price. Consequently there are only 50 people left who want to buy HDDs, and only 50 HDDs for sale.

  10. Re:Good News... by Kjella · · Score: 5, Informative

    Long story short, it's a 5 platter design and generally they've not been good in the past, too many parts to be reliable. The other manufacturers are probably waiting until they can ship a 4x1TB disk instead of 5x800GB. Hitachi is actually shipping 1x1TB disks in the 4K7000.D and 4K5000.B class, but I guess the yield of perfect platters is too low yet.

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  11. But this will be like gas prices right? by BLKMGK · · Score: 3, Insightful

    Skyrocket the moment they think supply is threatened and then fall back down glacially while waiting for the next disaster or crises. Supply may increase as production ramps up but I'm betting that the middle men and manufacturers will keep prices high for as long as they can. Some manufacturers apparently didn't suffer the same losses but jacked prices up too so this should be no surprise at all...

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  12. Re:Something wrong here... by demonlapin · · Score: 3

    Unfair? How would you like to apportion them?

    In a resource shortage, yes, the very wealthy can always get what they want. Here's a hint: the very rich can always get what they want, period. They're rich. In the worst-case scenario, they can bribe whoever is in charge of things. Hard drives, however, are both a consumer product and a business product. Business products are valued much more highly, for good reason - they are the tools you use to make money. Practically, the price increases led me to use a spare 1 TB HD to build a DVR, instead of buying a 2 TB drive. In a year or two, I'll get a 3-4 TB drive for a price I feel is fair, and in the meantime someone's company has gotten a 2-3 TB drive to use for their database.

  13. Re:Something wrong here... by demonlapin · · Score: 3, Informative

    Your other post approved round-robin. That just pushes the competition into the secondary market, where people realize that they got a hard drive worth $200 for $100. So they resell the drive, the cost to the business remains the same, but the transaction cost goes up. Great! UPS, FedEx, and the Postal Service win!

    Rationing for survival is not more "fair" than a market. It means that the state provides goods at a price lower than their actual cost in order for the poorest to be able to purchase them. It's just another form of welfare, and is no more or less legitimate or fair for being so.

  14. Re:Something wrong here... by Solandri · · Score: 5, Insightful

    BTW, this is also exactly why markets are fundamentally unfair and flawed systems. When there is a resource shortage, the richest person can *always* get an item, and the poorest person can *never* get an item.

    You're thinking too short-term. Say the government forced manufacturers to keep HDDs at their original price and sell them via lottery. The 50 HDDs would sell out. The manufacturers would look at the how much money they're making per HDD, and conclude they don't provide enough profit for them to repair their factories. Consequently, next month when the next batch arrives, there are 50 HDDs again, and 150 people (the 50 who didn't get one last time + 100 new people) wanting to buy them.

    Your attempt at fair HDD distribution means there's a constant shortage. Then one day, some of the poorer people who got a HDD suddenly realizes that he can resell it for a lot more than they paid for it. A black market appears. Lots of other people who don't need HDDs realize the price differential between your fixed price and the true market price provides an arbitrage opportunity, and they enter the lottery for HDDs. Now you have 50 HDDs being produced per month, and 5000 people wanting to buy them. So of the 50 HDDs you're selling via lottery, only about 5 end up in the hands of people who actually need a HDD, the other 45 go to resellers flipping them on the black market for a profit. So most of the people who need HDDs are actually paying the higher price despite your price fixing, and the extra money is going to flippers instead of the manufacturers so there's no incentive for them to fix your real problem - a shortage of HDDs.

    OTOH, if you allow the market price to increase, it provides the manufacturers the resources and the incentive to repair their factories and increase supply. Other companies who used to make HDDs but scaled it back look at the higher price, and say hey, there's a lot of money to be made, we should start making HDDs again. Next month they make 60 HDDs, and the price creeps down. Next month they make 85 HDDs and the price drops some more. And the next back they make 110 HDDs. The 10 extra means people who didn't get a HDD in previous months gradually get theirs. Eventually everyone who previously wanted a HDD gets one. Next month there are 100 new people who want HDDs.

    Now the reverse of the previous situation happens. There are only 100 people who want HDDs, but the manufacturers are still making 110. There's an oversupply. The manufacturers cut their prices below the 100-drive level to try to sell out their drives before their competitors can. The market price now settles at the lowest price the 100th seller is willing to sell for. The extra 10 HDDs carry over to the next month and now there's a 20 drive oversupply, driving the price even lower. Eventually some of the manufacturers see their dropping profit, cry uncle, and scale back production. The manufacture of HDDs stabilizes again at 100 per month, exactly matching demand.

    This isn't a system which favors sellers over buyers. It treats both the same. Sellers are at an advantage when there's a shortage. Buyers are at an advantage when there's oversupply (which is the state the HDD industry has been in most of the time - why IBM sold off its storage division to Hitachi, who is now trying to sell it to Western Digital). The price fluctuations are the feedback mechanism which cause manufacturers to produce more or fewer drives in response to demand. Eliminate it and you break the economy.

  15. Re:Something wrong here... by martin-boundary · · Score: 3, Funny

    OK, so everyone in the world should have their own personal Boeing 747.

    Let's not be hasty. *You* aren't worthy to have one. Paris Hilton however, is.

    In short: resources are finite, therefore it's impossible for everyone to have everything.

    No, in short: the opposite of "there are some experiences in life that [you] can never have because the number of zeros in your bank account is too small" is "there are some experiences in life that you can only have if your bank account is sufficiently large".

    It's ok to believe that last sentence is fair, and that you aren't worthy like Paris. It's a free country and everyone's opinion counts, more or less.