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Why Gay Men Are Worth So Much To Facebook
Barence writes "PC Pro has a feature on how social networks sold your privacy, which includes some interesting comparisons on the value of different demographics to Facebook. For example, an advert that targets everyone within a 10-mile radius of a medium-sized British town (Dorking) is valued at 28p per click by Facebook's advertising tool. However, targeting single gay men in the area with a preference for nightclubbing raises the price to 71p per click — 2.5x the price of targeting the general public. Such precise targeting also raises other issues. Whittling down ads to target such precise demographics can result in ads targeting as few as 20 people, making it theoretically possible to identify those targeted. 'I think the worst scenario might be where someone who hates gays uses Facebook's targeting to identify gay users and later attack them,' says Paul Francis, scientific director of the Max Planck Institute for Software Systems."
The gay's tend not to have kids. That means that they have more discretionary income. More discretionary income equates to more readily purchasing more expensive toys more often than the guy that supports a family. It's why you see shiny things like the latest Itoy so often in the hands of gay people, they can afford them. It's just math and the logic is sound.
The second part though, the idea that someone would go to all the trouble to use something like this to track down a bunch of gays is absurd. Why bother doing that when if your a nutter you just go to your local gay bar instead? You know the one that advertises to attract all of those gays?
Don't want to be targeted? Don't use Facebook.
While Homosexuality gets a lot of discrimination and hate... For the most part they are living an above average standard of life, so they have money, so advertising targeted towards them is valuable.
It comes down to a group that doesn't quite fit in well with the general public and Adds saying We will welcome you to come to our location where you won't feel like an outcast. So Advertising targeted to that group is far more effective... Thus costs more.
Many Other Minorities don't work as well.
Minority Races - for the most part the have a lower then average salary. That means most of the people will be less likely to spend money.
Non-Christians - For the religious non-Christians they have their places of worship where they feel like they belong. For Atheists for most places they go they are able to pass as a normal citizen. And if their religion doesn't have much of a dress requirement they are normally able to pass off anyways. For some of the real minorities the numbers are too small to advertise for.
If something is so important that you feel the need to post it on the internet... It probably isn't that important.
The part I liked was this theory that some evil character might use facebook ads to find openly gay men by targeting their demographic with ads, hoping they fall for those ads, then somehow trying to convert their clicks to identities with real contact info... so, what, they can go commit a 'hate crime'...?
Even for crazy SOB's, that's about the worst plan ever. Like, villain in a TV special, dumb.
Actually, in general, the trans community (US) wants nothing to do with such people, they are pretty ostracized and many trans peeps consider their very mention (not by just term, but their existence) to be offensive.. so they are generally not welcome under the 'transgendered' umbrella.
Well, well. It looks like gay people are only human after all. They have the same kind of prejudices and hypocrisy as the rest of us. I hear that gay people also attack men who identify themselves as bi-sexual too.
As an outsider looking in, I find the entire thing to be quite amusing. Perhaps the gay people should get their own house in order before they start attacking society in general demanding special rights and treatment.
Jesus was a compassionate social conservative who called individuals to sin no more.