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What Book Publishers Should Learn From Harry Potter

New submitter Volanin writes "The e-book versions of the Harry Potter series are being released through Pottermore, and J.K. Rowling has chosen to do a number of interesting things with them, including releasing them without DRM restrictions. 'One of the encouraging things about the Pottermore launch is that the books will be available on virtually every platform simultaneously, including the Sony Reader, the Nook, the Kindle and Google's e-book service. ... even Amazon has bowed to the power of the series and done what would previously have seemed unthinkable: it sends users who come to the titles on Amazon to Pottermore to finish the transaction.'"

43 of 196 comments (clear)

  1. Only sort of DRM free? by Anonymous Coward · · Score: 5, Informative

    http://www.the-digital-reader.com/2012/03/27/harry-potter-ebooks-are-not-drm-free-in-kindle-format/

    1. Re:Only sort of DRM free? by Bradmont · · Score: 4, Informative

      Just buy the epub and convert it with Calibre.

    2. Re:Only sort of DRM free? by Bradmont · · Score: 5, Informative

      Yeah, it can convert bewteen just about any ebook format you can imagine. There are also plugins to strip DRM, but amazon recently changed its DRM scheme, so YMMV.

    3. Re:Only sort of DRM free? by BZWingZero · · Score: 2

      Well, you can convert it to .mobi, which the Kindle will happily read. Amazon has a few formats, including .azw which is a DRM'd version of .mobi.

    4. Re:Only sort of DRM free? by iceaxe · · Score: 4, Insightful

      Having purchased one DRM'ed Nook book before I got a Kindle, and one DRM'ed kindle book since then, I wised up and now I only purchase DRM free ebooks (generally epub), manage the collection with Calibre, and convert the books as needed for loading on devices.

      If a book is not available without DRM, I do not purchase it.

      --
      WALSTIB!
    5. Re:Only sort of DRM free? by yesiree · · Score: 2

      If a book is not available without DRM, I do not purchase it.

      "If a book is not available without DRM, I do not purchase it." Buy it and strip it from the drm. Then you can load it unto every type of device you own, and don't have to rely on Amazon. And yes, even since amazon changed drm-scheme it still works with the latest un-stripper (weird word btw). Or are these things illegal where you live?

    6. Re:Only sort of DRM free? by ConaxConax · · Score: 4, Insightful

      I'm betting he is doing what an informed consumer should and putting his money where his mouth is when making an informed purchasing choice, in chosing not to support and fund a business model he doesn't like.

    7. Re:Only sort of DRM free? by Ira+Sponsible · · Score: 2

      If a book is not available without DRM, I do not purchase it.

      This is exactly the reason I released my book without DRM. Also set the price at $2.99 because that seemed to be the most popular price point. Still isn't helping sales any, but I figure that's because few people know about it. I guess I could point people to it from slashdot: Cerberon on facebook click about for complete list of eBook availability.

      Goodbye semi-anonymity for Ira Sponsible.

      --
      1.Netcraft confirms:In Soviet Russia all your base welcomes a beowolf cluster of CowboyNeal overlords. 2.? 3.Profit!!1!
  2. good on her by hguorbray · · Score: 3, Insightful

    it will take authors of her stature to claw back some author's rights back from apple and the publishers

    I'm just sayin'

    1. Re:good on her by hguorbray · · Score: 4, Informative

      yeah, except for giving apple 30% off the top and not being able to offer the book for less anywhere else...

      which means they have lost the right to discretionary pricing and possibly from offering the book for free...

      I'm just sayin'

    2. Re:good on her by geekoid · · Score: 4, Informative

      30% is comes out of the publisher.

      "not being able to offer the book for less anywhere else"
      and that's just false.

      return of the king
      Apple: 9.99
      http://itunes.apple.com/us/book/the-return-of-the-king/id503026877?mt=11

      Google: 8.51
      https://play.google.com/store/books/details/John_Ronald_Reuel_Tolkien_The_Return_Of_The_King?id=WZ0f_yUgc0UC&feature=search_result#?t=W251bGwsMSwyLDEsImJvb2stV1owZl95VWdjMFVDIl0.
      That's just one example.

      Stop 'Just sayin' and start thinking for yourself.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    3. Re:good on her by tlhIngan · · Score: 4, Interesting

      They lost the right to sell the books at a reasonable price. People on Slashdot keep forgetting that the iBookstore or whatever it's called came along with negotiations that contractually forced Amazon to raise ebook prices by >50%.

      No, that's not an author right they lost. They gained that right with Apple's agency model.

      Otherwise what happened was Amazon was selling books at a loss (to them) in an effort to drive out everyone else from selling e-books. The publishers and authors had no right to say what price Amazon could sell at. So if Amazon decided your books were worth $1, sure they could be paying you $3 for each copy, but you won't be able to sell your next book for any more than $0.50 per copy as everyone thinks your book is only worth $1.

      As well, Sony/B&N/Kobo won't be able to compete and exit the e-book market (if they have to pay $3 per book and Amazon's big enough to dump it at $1...), leaving Amazon the only player in town.

      Amazon went for the wholesale model - they bought N books for $X, and sold it for $Y (X and Y have no general relation, though Y > X for a profit). Apple went with the agency model - the publisher sets the price, and Apple sells it for that price.

      Consumers love the wholesale model - books are cheaper and get discounted, though publishers hate it (devalues the book) as do authors. If you want to see this in action, check out developer complaints about 99 cent games making it hard for other developers to charge $4.99 for games (better ones, of course) and such.

      Of course, Amazon could be devaluing the market to be the only contender (Amazon's Kindle store is the largest after all) and with the DRM, once you're locked in and the other stores are gone, Amazon is free to jack up prices.

    4. Re:good on her by hguorbray · · Score: 3, Insightful

      nevertheless, apple and the big 4 publishers are under antitrust investigation in both the US and Europe over price fixing and collusion, which may or may not benefit the author, but certainly hurts the consumer

      http://www.theregister.co.uk/2012/03/08/us_justice_dept_apple_ebooks/

      http://www.theregister.co.uk/2012/03/13/apple_ebooks_cases_cost/

      -I'm just sayin' -what I think and hear and feel...

    5. Re:good on her by rwv · · Score: 2

      I imagine that hosting an online store that does supply management with integrated order processing and fulfillment isn't something you consider trivial?

  3. Re:Yay and boo? by Anonymous Coward · · Score: 2, Insightful

    Then just pirate it. Don't be such a whiner.

  4. Who needs DRM by StatureOfLiberty · · Score: 5, Funny

    Each book is a Horcrux. Who needs DRM restrictions? :-)

  5. A) Nothing by pla · · Score: 5, Insightful

    What Book Publishers Should Learn From Harry Potter

    They should learn form this that we wanted these 5+ years ago, preferably released simultaneously with the print version, and ideally the print versions should have included one free e-Version each.

    What will they learn from this? They'll learn that they can fake it and promote themselves as "DRM-Free" by releasing material that everyone already owns in another form (and therefore piracy doesn't much matter), which continuing to burden new releases and reference material under as onerous of a lock as they can clamp on.

  6. Funny how she went from by geekoid · · Score: 3, Insightful

    Never releasing digital, to a digital release.

    And by funny, I mean money.

    --
    The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    1. Re:Funny how she went from by hey! · · Score: 3

      So? Is it evil to like money now?

      All of the Harry Potter books are within what would be a reasonable copyright term, so she's entitled to maximize the money she makes from them. It makes perfect sense to hold back the eBooks until the hardcopy sales dropped, and she's done the right thing here, which is not to penalize legitimate users of the eBooks in the name of piracy prevention.

      --
      Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
    2. Re:Funny how she went from by Kittenman · · Score: 2
      Actually I heard recently that she's slipped from the world's billionaires list to the millionaires one, because she's given away so much to her charities. I suspect money isn't her driving force.

      Need I add, I wish more gazillionaires were as generous. How many million do you need in one lifetime, after all.

      --
      "The greatest lesson in life is to know that even fools are right sometimes" - Winston Churchill
    3. Re:Funny how she went from by CrimsonAvenger · · Score: 3, Interesting

      Perhaps she decided she needed more money to give away.

      Apparently, she donated ~$160 million to charity this past year, and fell off Forbes' Billionaire list as a result.

      --

      "I do not agree with what you say, but I will defend to the death your right to say it"
    4. Re:Funny how she went from by Opyros · · Score: 2

      I don't have a link handy, but I've read that Rowling changed her mind about ebooks after she herself got a Kindle and became an enthusiast.

  7. digital spell: by Krau+Ming · · Score: 2

    Alohomora DRM!

  8. Re:Price still too high by The+Good+Reverend · · Score: 2

    It doesn't cost them $8.79 to print a book, either. What's your point?

  9. Re:Price still too high by epedersen · · Score: 5, Insightful

    No, it costs them $0.80 to print and send you a papterback version. The cost of the content is what you are paying $7.99 for.

  10. Why not give us the direct link? by cpu6502 · · Score: 4, Informative

    Why link from Slashdot's summary to some other linkfarm's summary? Grrr. DIRECT link -

    http://paidcontent.org/article/419-you-can-buy-the-harry-potter-e-books-now/
    By Laura Hazard Owen

    --
    My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
  11. Re:Do you shop at just one brick and mortar? by vlm · · Score: 3, Insightful

    How do I spread my financial details at a brick and mortar? If I buy a $20 book at a brick and mortar, I do hand over a financial document with a name and picture on it, but the name and picture are of former US president Andrew Jackson. I don't mention that's not really my name, and nobody has ever made an issue of it.

    A majority of people don't pay cash. Even 20 years ago when I was working retail while going to school, people hand over their credit card to a minor who more or less can't be seriously prosecuted, and almost all of the time, nothing bad happens. Having worked both sides, I used to laugh at people who were "scared of the internet" in the 90s, as if a "rich computer guy" like myself is more likely to skim their records than a 16 year old waitress.

    --
    "Science flies us to the moon. Religion flies us into buildings." - Victor Stenger
  12. International translators V. Potter Franchise by Nurki · · Score: 2

    I just read this post today, and it shows how the Warner Bros. bullied the translators of the Potter books. No wonder Amazon gave in, they were probably bullied as well.

  13. No DRM but has tracking by cpu6502 · · Score: 4, Informative

    They call it watermarking, but it's tracking by any other name. "The Pottermore Shop personalises eBooks with a combination of watermarking techniques that relate to the book, to the purchaser and the purchase time. This allows us to track and respond to possible copyright misuse."

    So don't copy the floppy..... er, book to your friends.

    --
    My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
    1. Re:No DRM but has tracking by Transkaren · · Score: 4, Insightful

      And the problem with this - assuming it doesn't interfere with the function of the book in any way - is what exactly? It's like a registered serial number - it's *your* copy. Quite honestly, it's probably the single best copy protection method out there - both from an enforcement ("See this? It's yours") and rights (But make backups and change formats as much as you want) way.

      --
      -If it's worth doing, it's worth doing well.
    2. Re:No DRM but has tracking by Hogwash+McFly · · Score: 5, Funny

      "I don't understand potions", said Ron gloomily.
      "You don't understand anything!" said Hermione snootily.
      "Cut it out, you two. I'm trying to watch the Quidditch", said John Thompson, the twenty eight year old living at 17 Acacia Avenue, Surrey, credit card number 5753100085692323.

      --
      Mother, do you think they'll like this sig?
    3. Re:No DRM but has tracking by Red+Flayer · · Score: 3, Insightful

      Except it may become problematic for assigning that copy to someone else. I'm done with it -- here, have a copy and I'll delete all my copies.

      Seems like publishers have a method of getting one of the tinhgs they want -- no "used" ebook market.

      --
      "Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
    4. Re:No DRM but has tracking by xigxag · · Score: 3, Interesting

      It could be something subtle, non-markup-language-related like inserting zero-width space characters within the text or replacing the Latin letter "O" with the identical looking Cyrillic letter "O" in a kind of individualized code. Unless you know the exact code, or someone "diffs" two copies of the text to determine what's being done, you can't strip it. And, instead of going through a lot of trouble and potential risk to get a watermark-free copy to disperse, you might as well just tell your friend to download a rip from any one of billions of websites. Hardcore pirates have used stolen credit cards anyway, so they're not going to care about some silly watermark.

      Although, I suspect we will soon be finding out what happens when Amazon et al add a term to their license saying that you agree to allow them to automatically delete any books from their, er, your device that have an "invalid" watermark, meaning anyone's watermark but yours.

      --
      There are two kinds of people: 1) those who start arrays with one and 1) those who start them with zero.
  14. Power to the content creators! by guspasho · · Score: 3, Interesting

    This is what ebooks are made for. Eliminating the middle-man, and letting the creators own the distribution of their own works. I hope this trend continues. I'm only too happy to buy these books knowing that the creator is getting the lion's share of the profits and not some publishing house.

  15. They didn't learn shit by Nyder · · Score: 4, Insightful

    I've already downloaded and read all the Harry Potter books. By waiting this long to release them in ebook format, they only encourage pirating of the ebooks.

    --
    Be seeing you...
  16. Not about her, about YOU by SuperKendall · · Score: 2

    How much money is it really worth to earn before you don't feel you have to have more?/em.

    What a horrible, selfish, evil attitude you have.

    It should not matter if someone made zero or ten billion dollars on something. If they make something you enjoy, they should get money for it - it really is that simple. If they manage to make something wildly popular why is it a problem that a huge number of people will be rewarding them?

    It's only a problem if you are a dick who wants everything for free and artists to live in poverty.

    I myself am happy to buy the Harry Potter books, just as I am happy to buy what I can from small bands who make music I really enjoy. How much they have made in the end does not matter, to me it's only about my appreciation for well crafted art in any form.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:Not about her, about YOU by spire3661 · · Score: 2

      I disagree. i think that at some monetary threshold, works should enter the public domain completely. If someting becomes so culturally significant, the artist should no longer have sole control of it, for it is no longer just theirs, but society's as a whole. No art springs form the aether, no artist is wholly original.

      --
      Good-bye
  17. Re:Price still too high by cpu6502 · · Score: 3, Insightful

    An Ebook version of Potter has ZERO shipping cost and ZERO printing cost. There's no logical reason why the last 3 ebooks should cost 2 dollars more than the print books. In fact they should be about 2 dollars cheaper.

    --
    My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
  18. Re:A) Nothing by pla · · Score: 2

    But the above statement is ridiculous. If I buy the hardcover, I still have to buy the paperback, which is NOT the same book. eBooks are no different. I still cheerfully pay for the paper copies from Baen *and* make a separate purchase for the electronic editions.

    That strikes me as a dangerous distinction to make - Would you say (and I don't mean this as a leading question) that you have the "right" to rip a DVD or CD for playback on your computer? And if at some point in the future, the studios start offering large-scale online movie purchases, would your answer change?


    From my perspective, I pay for the content, not the form factor. Yes, I may prefer different form factors for different uses (I'd rather have tech references easily searchable, and I'd rather have light-n'-fluffy fiction useable with no batteries required); but I don't buy a book because it comes in form-X; I buy it because of its information or entertainment content.
    Now, if you offered me the "plus eBook download code" version for only a buck or two more than the dead-tree-only version, I'd consider that reasonable. But to make me pay for both separately? Not interested.

    Another way to look at this - Pro-IP apologists love pointing out that the sales price of a given media-product doesn't usually have much relation to the cost of production; I would consider this almost the "You sure you want to die for that hill?" reverse case of that - Yes, it costs the publisher a bit to prep an eBook version on top of the physical one, but... So what? I don't want either/or, I want both. I'll pay a bit more for the convenience, but once I own a physical version of it, I have absolutely no qualms about how I obtain the digital one. They can take my money, or consider me an off-the-top 50% piracy rate.

  19. Re:A) Nothing by cpu6502 · · Score: 2

    Derivative from what?

    I don't really consider that a flaw. Most things are derivative from something earlier. It was an enjoyable read just like watching Stargate SG1 was enjoyable even though it was nothing new.

    --
    My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
  20. Baen has been doing this, for quite a while now by jdege · · Score: 2

    Baen has been doing this, for quite a while now.

    David Weber's latest in hardcover is $15.39 from Amazon.or BN.

    It's available DRM free on Baen's website for $6.00.

    And the early books in his series - as in most of the series that Baen publishes, are available free at the Baen Free Library.

    --
    When cryptography is outlawed, bayl bhgynjf jvyy unir cevinpl.
  21. What they should NOT learn by khelms · · Score: 4, Interesting
    The books may be drm free, but if you're in the US, just try and purchase the original, unedited-for-America, UK editions. You can't. The Add to Basket button is ghosted out and if you hover over the "Why can't I buy this?" link under that button you'll see.
    -

    "Why can't I add this to my basket?

    Due to publishing restrictions, this edition of the book is not available in your country. Please choose another book language."

    So, Pottermore may have bought a clue about how useless drm is, but they still don't understand that it's a global economy now and consumers won't put up with that "not available in your country/region" crap any more.

  22. Re:Now if only the price was more competitive... by 0123456 · · Score: 2

    The vast majority of the RRP on a book is author's fee

    I believe you meant to say 'retailer's profit' and 'publisher's profit'.

    Authors typically get around 10% of the price of a book, if they're lucky; and 15% of that will go to their agent. A full-price book sale probably gets the retailer 30-50% (which is why they can sell at 40% off and still make money).

    Given that layout is more difficult in an eBook

    Uh, what? Most e-book formats are just a zipped HTML file which support a limited subset of HTML. And there are no returns to worry about either.