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What Book Publishers Should Learn From Harry Potter

New submitter Volanin writes "The e-book versions of the Harry Potter series are being released through Pottermore, and J.K. Rowling has chosen to do a number of interesting things with them, including releasing them without DRM restrictions. 'One of the encouraging things about the Pottermore launch is that the books will be available on virtually every platform simultaneously, including the Sony Reader, the Nook, the Kindle and Google's e-book service. ... even Amazon has bowed to the power of the series and done what would previously have seemed unthinkable: it sends users who come to the titles on Amazon to Pottermore to finish the transaction.'"

17 of 196 comments (clear)

  1. Only sort of DRM free? by Anonymous Coward · · Score: 5, Informative

    http://www.the-digital-reader.com/2012/03/27/harry-potter-ebooks-are-not-drm-free-in-kindle-format/

    1. Re:Only sort of DRM free? by Bradmont · · Score: 4, Informative

      Just buy the epub and convert it with Calibre.

    2. Re:Only sort of DRM free? by Bradmont · · Score: 5, Informative

      Yeah, it can convert bewteen just about any ebook format you can imagine. There are also plugins to strip DRM, but amazon recently changed its DRM scheme, so YMMV.

    3. Re:Only sort of DRM free? by iceaxe · · Score: 4, Insightful

      Having purchased one DRM'ed Nook book before I got a Kindle, and one DRM'ed kindle book since then, I wised up and now I only purchase DRM free ebooks (generally epub), manage the collection with Calibre, and convert the books as needed for loading on devices.

      If a book is not available without DRM, I do not purchase it.

      --
      WALSTIB!
    4. Re:Only sort of DRM free? by ConaxConax · · Score: 4, Insightful

      I'm betting he is doing what an informed consumer should and putting his money where his mouth is when making an informed purchasing choice, in chosing not to support and fund a business model he doesn't like.

  2. Who needs DRM by StatureOfLiberty · · Score: 5, Funny

    Each book is a Horcrux. Who needs DRM restrictions? :-)

  3. A) Nothing by pla · · Score: 5, Insightful

    What Book Publishers Should Learn From Harry Potter

    They should learn form this that we wanted these 5+ years ago, preferably released simultaneously with the print version, and ideally the print versions should have included one free e-Version each.

    What will they learn from this? They'll learn that they can fake it and promote themselves as "DRM-Free" by releasing material that everyone already owns in another form (and therefore piracy doesn't much matter), which continuing to burden new releases and reference material under as onerous of a lock as they can clamp on.

  4. Re:Price still too high by epedersen · · Score: 5, Insightful

    No, it costs them $0.80 to print and send you a papterback version. The cost of the content is what you are paying $7.99 for.

  5. Re:good on her by hguorbray · · Score: 4, Informative

    yeah, except for giving apple 30% off the top and not being able to offer the book for less anywhere else...

    which means they have lost the right to discretionary pricing and possibly from offering the book for free...

    I'm just sayin'

  6. Why not give us the direct link? by cpu6502 · · Score: 4, Informative

    Why link from Slashdot's summary to some other linkfarm's summary? Grrr. DIRECT link -

    http://paidcontent.org/article/419-you-can-buy-the-harry-potter-e-books-now/
    By Laura Hazard Owen

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    My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
  7. No DRM but has tracking by cpu6502 · · Score: 4, Informative

    They call it watermarking, but it's tracking by any other name. "The Pottermore Shop personalises eBooks with a combination of watermarking techniques that relate to the book, to the purchaser and the purchase time. This allows us to track and respond to possible copyright misuse."

    So don't copy the floppy..... er, book to your friends.

    --
    My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
    1. Re:No DRM but has tracking by Transkaren · · Score: 4, Insightful

      And the problem with this - assuming it doesn't interfere with the function of the book in any way - is what exactly? It's like a registered serial number - it's *your* copy. Quite honestly, it's probably the single best copy protection method out there - both from an enforcement ("See this? It's yours") and rights (But make backups and change formats as much as you want) way.

      --
      -If it's worth doing, it's worth doing well.
    2. Re:No DRM but has tracking by Hogwash+McFly · · Score: 5, Funny

      "I don't understand potions", said Ron gloomily.
      "You don't understand anything!" said Hermione snootily.
      "Cut it out, you two. I'm trying to watch the Quidditch", said John Thompson, the twenty eight year old living at 17 Acacia Avenue, Surrey, credit card number 5753100085692323.

      --
      Mother, do you think they'll like this sig?
  8. Re:good on her by geekoid · · Score: 4, Informative

    30% is comes out of the publisher.

    "not being able to offer the book for less anywhere else"
    and that's just false.

    return of the king
    Apple: 9.99
    http://itunes.apple.com/us/book/the-return-of-the-king/id503026877?mt=11

    Google: 8.51
    https://play.google.com/store/books/details/John_Ronald_Reuel_Tolkien_The_Return_Of_The_King?id=WZ0f_yUgc0UC&feature=search_result#?t=W251bGwsMSwyLDEsImJvb2stV1owZl95VWdjMFVDIl0.
    That's just one example.

    Stop 'Just sayin' and start thinking for yourself.

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  9. They didn't learn shit by Nyder · · Score: 4, Insightful

    I've already downloaded and read all the Harry Potter books. By waiting this long to release them in ebook format, they only encourage pirating of the ebooks.

    --
    Be seeing you...
  10. Re:good on her by tlhIngan · · Score: 4, Interesting

    They lost the right to sell the books at a reasonable price. People on Slashdot keep forgetting that the iBookstore or whatever it's called came along with negotiations that contractually forced Amazon to raise ebook prices by >50%.

    No, that's not an author right they lost. They gained that right with Apple's agency model.

    Otherwise what happened was Amazon was selling books at a loss (to them) in an effort to drive out everyone else from selling e-books. The publishers and authors had no right to say what price Amazon could sell at. So if Amazon decided your books were worth $1, sure they could be paying you $3 for each copy, but you won't be able to sell your next book for any more than $0.50 per copy as everyone thinks your book is only worth $1.

    As well, Sony/B&N/Kobo won't be able to compete and exit the e-book market (if they have to pay $3 per book and Amazon's big enough to dump it at $1...), leaving Amazon the only player in town.

    Amazon went for the wholesale model - they bought N books for $X, and sold it for $Y (X and Y have no general relation, though Y > X for a profit). Apple went with the agency model - the publisher sets the price, and Apple sells it for that price.

    Consumers love the wholesale model - books are cheaper and get discounted, though publishers hate it (devalues the book) as do authors. If you want to see this in action, check out developer complaints about 99 cent games making it hard for other developers to charge $4.99 for games (better ones, of course) and such.

    Of course, Amazon could be devaluing the market to be the only contender (Amazon's Kindle store is the largest after all) and with the DRM, once you're locked in and the other stores are gone, Amazon is free to jack up prices.

  11. What they should NOT learn by khelms · · Score: 4, Interesting
    The books may be drm free, but if you're in the US, just try and purchase the original, unedited-for-America, UK editions. You can't. The Add to Basket button is ghosted out and if you hover over the "Why can't I buy this?" link under that button you'll see.
    -

    "Why can't I add this to my basket?

    Due to publishing restrictions, this edition of the book is not available in your country. Please choose another book language."

    So, Pottermore may have bought a clue about how useless drm is, but they still don't understand that it's a global economy now and consumers won't put up with that "not available in your country/region" crap any more.