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ICANN's Brand-Named Internet Suffix Application Deadline Looms

Posted by timothy on from the aesthetics-out-the-window dept.

AIFEX writes with a snippet from the BBC: "'Organisations wishing to buy web addresses ending in their brand names have until the end of Thursday to submit applications. For example, drinks giant Pepsi can apply for .pepsi, .gatorade or .tropicana as an alternative to existing suffixes such as .org or .com.'" Asks AIFEX: "Does anyone else think this is absolutely ridiculous and defeats the logical hierarchy of current URLs?"

4 of 197 comments (clear)

  1. .localhost by Anonymous Coward · · Score: 5, Funny

    We need a .localhost

  2. Seems commercial... by Anonymous Coward · · Score: 5, Insightful

    ... but remember that the TLD was supposed to be just that, the top-level domain. Why not allow massive organizations to have their own namespace? Granted, I do think they should be expected to provide all infrastructure services (root servers, etc.) necessary for such operations, but I don't see this as anything except a return to the original design.

    1. Re:Seems commercial... by Megane · · Score: 5, Informative

      For example, at my previous company, inside the local intranet I could type 'bugzilla' in the URL bar and it would resolve to the bugzilla of our company. It's really convenient. And now this sort of system will be impossible because it might conflict with the .wiki domain name space.

      Seems like someone has never heard of default domains and doesn't understand how domain name lookups work from the client side.

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  3. Re:Only if you have pointy ears... by wiedzmin · · Score: 5, Insightful

    What they should do is introduce the .bank domain name, which can only be registered by verified banks, to be used for online banking services to make phishing harder.

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