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ICANN's Brand-Named Internet Suffix Application Deadline Looms

AIFEX writes with a snippet from the BBC: "'Organisations wishing to buy web addresses ending in their brand names have until the end of Thursday to submit applications. For example, drinks giant Pepsi can apply for .pepsi, .gatorade or .tropicana as an alternative to existing suffixes such as .org or .com.'" Asks AIFEX: "Does anyone else think this is absolutely ridiculous and defeats the logical hierarchy of current URLs?"

40 of 197 comments (clear)

  1. If bullshit sells by what2123 · · Score: 2, Insightful

    As long as they keep talking bullshit and people keep eating it up, it won't matter what the logical reason is behind it. They'll sell whatever they can to further their profits.

    1. Re:If bullshit sells by eisonlyme · · Score: 2, Informative

      What is wrong with selling something if a customer or person likes it?
      It's just an address, although I find it similar to a customised number plate, nobody really cares. Not sure about the rest of people on /. so I'll pose this question:
      How often to you manually type a web address like this?

      I know that I don't, it is usually copied and pasted, linked in an email, linked from another site or I get automatically redirected. If brands officially register a .brand address then at least I know the website I'm visiting is legit.

      --
      I'm not going to lie..things with clock speeds turn me on...
    2. Re:If bullshit sells by tragedy · · Score: 2

      By that logic, the RMV could start selling licenses to drive the wrong way down one way streets because customers like them. ICANN is not meant to be in the business of offering "innovative and exciting new products". They're in charge of a system that they're supposed to keep operating smoothly. Instead of doing that, they only seem to be interested in exploitation.

  2. No by Talderas · · Score: 2

    No.

    --
    "Lack of speed can be overcome. In the worst case by patience." --Znork
    1. Re:No by v1 · · Score: 2

      While I see a need for .xxx I do not see a need for .brand suffixes. The best reason I see for top level suffixes is to tell what kind of a site it is. But considering the exhaustion of short names, I understand their pain. Lots of businesses are going with .net or .org or .cc etc simply because they can't find anything usable in under 25 characters. When faced with the best available .com being "ronshorsebarnseattle.com" or "horsebarn.org", the choice becomes obvious. But I think adding more available suffixes is going to cause more problems by public confusion than it solves for the website owners. I wish there were an option C.

      --
      I work for the Department of Redundancy Department.
    2. Re:No by dgatwood · · Score: 4, Insightful

      Obvious example of where a brand suffix would make sense: Apple/iPhone/iPad/iOS, Android, etc.. For example:

      "Check out our new mobile Tux racing game at www.disgruntledpenguins.apple or download the Android version at www.disgruntledpenguins.android.

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

    3. Re:No by icebike · · Score: 2

      But I think adding more available suffixes is going to cause more problems by public confusion than it solves for the website owners. I wish there were an option C.

      Explain this confusion you worry about?

      Most people seldom type in a url anyway. They click links, or book marks.
      Or they just type pepsi in the url bar and let the system deal with it, popping up a search with the desired target listed first in most instances
      Would not pepsi also own pepsi.com, and pepsi.co.uk so if users fell into old habits they still arrive at the right place?

      How long will this confusion last?
      Will it in any way be debilitating?

      Personally, I fail to see any risk here, as long as the domain name can only be sold to the true owner of that registered trademark or brand name, and not just Joe Domain Squatter.

      --
      Sig Battery depleted. Reverting to safe mode.
    4. Re:No by nine-times · · Score: 3, Insightful

      Except that would require disgruntledpenguins to register both with Google (who I assume would own the "android" TLD) and Apple to set up two entirely separate domains, which would then need to be administered separately. It's easier and more sensible to create subdomains (apple.disgruntledpenguins.com and android.disgruntledpenguins.com).

    5. Re:No by Tassach · · Score: 4, Interesting

      I see a need for .xxx

      If the objective is to keep kids from seeing Pr0n, the better approach is a .kids TLD. This way you can have contractual requirements (and penalties) that the content there must be kid-safe. Of course that opens the debate as to what is "kid safe"... I don't want my kids exposed to evangelical Christian propaganda anymore than the religious retards want their kids to find out about birth control and evolution.

      It's never going to be safe to let your kids out on the wild, wooly .com internet without supervision. It's a pipe dream by lazy parents, a textbook example of the low-effort thinking that promotes conservatism.

      --
      Why is it that the proponents of "one nation under God" are so eager to get rid of "liberty and justice for all"?
    6. Re:No by gnick · · Score: 2

      Good point. What's wrong with "apple.disgruntledpenguins.com" and "android.disgruntledpenguins.com"?

      --
      He's getting rather old, but he's a good mouse.
  3. .localhost by Anonymous Coward · · Score: 5, Funny

    We need a .localhost

    1. Re:.localhost by TheLink · · Score: 2

      Seriously. We do need ".local" TLDs reserved officially. But all ICANN does is money grabbing. .local is for mDNS and similar stuff: http://en.wikipedia.org/wiki/.local

      They should also reserve a ".here" TLD for a RFC1918 style usage, for instance if people may want to run their own DNS and area servers so that airconditioner.here to refers to the airconditioners at their current area, and https://here/ goes to the main page for the current area. While people can do that already, a TLD (or more) should be reserved for such purposes. Just like while 10.x.x.x could have been used before RFC1918, RFC1918 officially reserved ranges of IPs for private use so that they should not ever clash with public IPs. So similarly one or more TLDs should be reserved for private use by everyone.

      --
    2. Re:.localhost by Tacvek · · Score: 2

      We need a .localhost

      You joke, but that domain is actually reserved per RFC 2606. ICANN has no authority to issue it, and the IANA would reject it, even if ICANN attempted to approve it. (The IANA is actually part of ICANN, but only the IANA portion can actual make changes to the root zone. The rest of the organization exists just to create a business model for registrars.)

      --
      Stylish sheet to fix many problems in Slashdot's D3: https://gist.github.com/801524
  4. Seems commercial... by Anonymous Coward · · Score: 5, Insightful

    ... but remember that the TLD was supposed to be just that, the top-level domain. Why not allow massive organizations to have their own namespace? Granted, I do think they should be expected to provide all infrastructure services (root servers, etc.) necessary for such operations, but I don't see this as anything except a return to the original design.

    1. Re:Seems commercial... by phantomfive · · Score: 3, Insightful

      You can do that right now. For example, at my previous company, inside the local intranet I could type 'bugzilla' in the URL bar and it would resolve to the bugzilla of our company. It's really convenient. And now this sort of system will be impossible because it might conflict with the .wiki domain name space. Brilliant, way to break the internet.

      I came here to post only one thing, and I'm going to post it. I hate ICANN. Starting with .xxx extortion scheme, now this.

      --
      "First they came for the slanderers and i said nothing."
    2. Re:Seems commercial... by Megane · · Score: 5, Informative

      For example, at my previous company, inside the local intranet I could type 'bugzilla' in the URL bar and it would resolve to the bugzilla of our company. It's really convenient. And now this sort of system will be impossible because it might conflict with the .wiki domain name space.

      Seems like someone has never heard of default domains and doesn't understand how domain name lookups work from the client side.

      --
      #naabhaprzrag, #sverubfr-000, #agi-fcbafberq, negvpyr[pynff*=' negvpyr-ary-'] { qvfcynl: abar !vzcbegnag; }
    3. Re:Seems commercial... by Tom · · Score: 2

      Why not allow massive organizations to have their own namespace?

      Because we have no definition of "massive" everyone agrees upon, so in the implementation that part will just be dropped and everyone who wants (and can pay the $$$) will get their own TLD.

      Basically, we've just ended the hierarchical structure of the DNS. From now on, we have a flat namespace at the top-level. Because, quite frankly, what reason except cost do I have to not shorten the name of my small online game's website from battlemaster.org to just battlemaster?

      --
      Assorted stuff I do sometimes: Lemuria.org
  5. Re:Misleading summary by gstrickler · · Score: 4, Funny

    Yes, but will .coke be for Coca Cola, or the Medellin cartel?

    --
    make imaginary.friends COUNT=100 VISIBLE=false
  6. STOP PRESS! Deadline Extended by judgecorp · · Score: 4, Informative

    ICANN has taken the application system offline after a fault, and will extend the deadline till Friday 20 April. Details here
    http://www.techweekeurope.co.uk/wp-content/uploads/2012/04/internetimageoverload-287x331.jpg

  7. Re:Not us controled by Anonymous Coward · · Score: 3, Insightful

    I think you mean 'seizing' instead of 'ceasing'.

    You could not purchase a top level domain in the early days of the Internet.

    By design, you want TLD's to be very rich. What's the point in owning a TLD if you can't afford reliable bandwidth, reliable, servers, etc?

    More importantly, what's the tangible difference between www.pepsi.com and www.pepsi? Does Pepsi own sooooo many subdomains that it would actually help them to have their own TLD other than for marketing reasons?

    This is the Internet. We need to think things out for practical reasons -- not commercial. This smells like another way to make money to me instead of actually help the Internet grow.

  8. Thanks for breaking many email address validators by AlienSexist · · Score: 2

    Numerous email address validations start with RFC compliance of the string. Some go a step further and make sure the TLD is valid and the domain exists. Some of those validators (rightly or wrongly) use arrays of TLDs (.org, .com, .name, .ca, .uk, ..) or REGEX for the TLD validation component. Now there are arbitrary TLDs? Doom!

    Webmail:
    To: complaint@mail.pepsi

    ERROR! Invalid email address.

  9. Re:Corporatism: the rise of the new order by nemui-chan · · Score: 2

    If you do not want USA to have control over your domain get one in a freedom loving country.

    What "freedom loving country" would you suggest? no, this is not an attempt to troll, I'm seriously looking for one.

  10. Too late by residieu · · Score: 4, Insightful

    The hierarchy is already dead. .com, .net and .org were supposed to have distinct uses. But they don't everyone goes for .com first and then grabs a .net or a .org if what they want is unavailable. The country codes were supposed to organize sites that were specific to certain countryies. instead they're used to make stupid domains like tw.it

    ICANN's only criterion here on whether this is a good idea is whether it will generate lots more money in newly registered domains. Better grab your top level domain before someone squats on it and makes you look bad

    1. Re:Too late by BeardedChimp · · Score: 2

      Certainly true in the uk, and its own hierarchy is well used. Companies tend to sit on .co.uk ie. The Guardian (although companies are the ones most likely to go elsewhere if needed), universities sit on .ac.uk i.e. University Of Manchester, health related sit on .nhs.uk i.e. NHS Direct, charities seem to sit on .org.uk i.e. The Mens Health Forum, and government websites sit on .gov.uk i.e.HRMC

      True there are people who abuse it, but generally you can be assured that if you are on for example ac.uk, it really is an academic institute you are on and not some fraudulent university.

  11. Re:Thanks for breaking many email address validato by cpghost · · Score: 3, Insightful

    Well, any RFC-822 validator that is based on keeping an explicit whitelist current, is doomed anyway, has always been and will always be. They'll have to be RFC-822 (or its successors) compliant without referring to whitelists, or they'll need to actively query the DNS for a valid MX record before validating. That's tough, but it's inevitable in the long run.

    --
    cpghost at Cordula's Web.
  12. Re:Not ridiculous by wiredlogic · · Score: 2

    It is truly harmless
    How many people do you think will become phishing victims through pay.pal?

    --
    I am becoming gerund, destroyer of verbs.
  13. Georgia's gonna be pissed... by Overzeetop · · Score: 2

    Yeah, Georgia is not going to be happy when they lose their entire country domain space to General Electric. GE has a market cap of something like 10X Georgia's GDP, so I assume it would be a slam dunk that the TLD be turned over to the rightful owner.

    --
    Is it just my observation, or are there way too many stupid people in the world?
  14. Re:get over it by preaction · · Score: 2

    .local is reserved by zeroconf, and probably will be reserved by the IETF committee on a zeroconf-like standard. One way to solve the other problem, what "pepsi" resolves to, would be to use dots somewhere: ".pepsi" is the pepsi site, "pepsi" goes through the configured search domains before assuming its a TLD (which would work well because nobody currently goes to "com").

    Plus, we get rid of the "www". Pepsi now says its website is "dot-pepsi". I could get used to that, genericised over all possible TLDs: My website is dot-preaction.

  15. Re:why the time limit? by SEWilco · · Score: 2

    if the tld's are to be sold only to entities holding global, dilution protected(nobody can use them, even for unrelated products, for example can't sell pepsi socks..) why is there a deadline on it? because they wanted to hurry up the registrations?

    Because everything that can be invented has already been invented. No need to allow later registrants.

    More seriously: They probably expect the first rush to contain conflicting applications, so it is best to deal with those in a single batch.

  16. what a joke by rs79 · · Score: 2

    Keep in mind the person that started all this was Eugene Kashpureff who ran around in the mid 1990s trying to sell brand name top level domains to big business. The powers that be thought this was a horrific idea and over the next 15 years captured the whole thing so a bunch of old white guys ran it then did the exact same thing, but it just costs 15X more an they get the money now.

    If nothing else it serves as a great example of what happens when government takes over technology and all future technology need to keep this in mind so it can never happen again.

    And keep in mind it was ISOC (the Internet Society) that handed this to the government while all along saying it was "for the good of the net" and never mind they made hundreds of millions by doing this.

    --
    Need Mercedes parts ?
  17. Re:Corporatism: the rise of the new order by Chrisq · · Score: 2

    If you do not want USA to have control over your domain get one in a freedom loving country.

    What "freedom loving country" would you suggest? no, this is not an attempt to troll, I'm seriously looking for one.

    Finland

  18. Re:Misleading summary by lattyware · · Score: 2

    They have a really clever solution to this, you see, everyone has to give lots of money to ICANN, then we wait for about 6 months, then they give more money to ICANN, and then one of them gets to pay ICANN to give money to ICANN yearly to have .coke. Genius!

    --
    -- Lattyware (www.lattyware.co.uk)
  19. Re:Not ridiculous by sunderland56 · · Score: 3, Interesting

    That hierarchy ended when people started buying multiple names in more than one com/net/org

    The hierarchy was over when .com was created. There was no reason not to use .co.us, .co.uk, etc - which would have retained a hierarchy.

    It was *completely* over when the first person registered a .com domain for personal non-commercial use.

  20. Re:Evolution by sunderland56 · · Score: 2

    Now it is suggested that the .com is superfluous in most cases, so people simply could write: pepsi

    You already can, in any sort of modern browser. No need to create a new TLD, it works today.

  21. No reason I can think to put forth the effort by jweller13 · · Score: 2

    Explain to me why I the consumer should care about or want these new suffixes. What value do they add to my browsing experience? Some folks have suggested it is just a money grab.

  22. Re:get over it by JesseMcDonald · · Score: 2

    There is already a standard for that. The root domain is ".", so the fully-qualified "pepsi" TLD would be "pepsi.". Technically the name of this site is "slashdot.org.", not just "slashdot.org".

    --
    "The state is that great fiction by which everyone tries to live at the expense of everyone else." - Bastiat
  23. Cookies by Ghostworks · · Score: 2

    I'm a little surprised how little I've seen so far on how difficult this makes security for browsers. Because most of the TLDs now are country codes such as .uk, and those countries in turn have their own sub-TLDs suck as example.co.uk, browsers keep a list of which TLDS and sub-TLDs are real suffixes. This lets them know that mail.google.com can read/set cookies for google.com, but evil.co.uk can't read/set cookies for all of "co.uk", much less safe.co.uk.

    As you may have guessed, this doesn't always work out properly. It's kind of a crap shoot with sites that use the country TLD directly, such as nhs.uk. With unlimited and variable TLDs, this implementation becomes even more questionable.

    Does anybody know if browsers have gotten smarter about this in the past few years, or are we racing towards one of those security nightmares that forces content companies and standards bodies to actually get their acts together?

  24. ICANN solution is backward by MobyDisk · · Score: 4, Insightful

    The ICANN solution seems to use seemingly sound logic to conclude the exact opposite of what makes legal and practical sense. They require the new TLDs owners to be trademark holders. Instead, they should forbid them from being trademark holders. The word "apple" is trademarked by a consumer electronics company, a cruise company, a famous musician, various fruit growers, a bank, etc. So it does not make sense to give .apple to Fiona Apple, Apple Vacations, Apple Computers, the Washington Apple grower's association, the New York Apple Country, Apple Federal Credit Union, or any other apple-related entity.

    Intead, a 3rd-party should be able to hold .apple, and license it for computers.apple, fiona.apple, vacations.apple, wa.growers.apple, ny.growers.apple, etc. That's how DNS was designed to work, how trademarks work, and it is completely fair. By giving .apple to Apple Computers it makes the DNS system a mix of hierarchy and non-hierarchy, while assigning one trademark holder special rights over another trademark holder. I foresee *lots* of new jobs for lawyers thanks to ICANN.

  25. Re:Only if you have pointy ears... by wiedzmin · · Score: 5, Insightful

    What they should do is introduce the .bank domain name, which can only be registered by verified banks, to be used for online banking services to make phishing harder.

    --
    Bow before me, for I am root.
  26. goodbye ICANN? TLDs not needed by atlasburped · · Score: 2

    (1) ICANN needs replacement. a private california company MUST NOT control the entire internet and charge what it likes. folks, do people in europe really want to be subject to the laws of california and the US? DNS is a glorified PHONE BOOK. the solution: have multiple independent DNS servers which synchronize with each other and provide the service FREE. if a government shuts down or otherwise influences a DNS server, the others should reconfigure by go by best consensus on what IP the name resolves to. (2) TLDs ARE NOT NEEDED. Just a string-->number mapping is. TLDs are a vestige of the past, just like the middle digit of the US phone area code were limited to "1" or "0" in the past. examples of these are 212 (NY), 312 (chicago), 415 (san francisco), 405 (san jose), the tld and dot notation are the same way -- time to go. why does pepsi need to be pepsi.com, pepsi.co.uk and pepsi.se? "pepsi? should be enough, and this is what many people type into their chrome address bar or into their google search term to go to the website. you can use the IP address to geotag a computer if you want to. also, many .com companies are not located in the US, just like many .tv companies are not tuvalu. does this work? this is what tinyurl does. it doesn't care what your TLD is. it maps a string --> your DNS name. it simply does not matter what hierarchy you belong to. after all, isn't the internet supposed to flatten our world and make it all accessible to everyone?