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ICANN's Brand-Named Internet Suffix Application Deadline Looms

AIFEX writes with a snippet from the BBC: "'Organisations wishing to buy web addresses ending in their brand names have until the end of Thursday to submit applications. For example, drinks giant Pepsi can apply for .pepsi, .gatorade or .tropicana as an alternative to existing suffixes such as .org or .com.'" Asks AIFEX: "Does anyone else think this is absolutely ridiculous and defeats the logical hierarchy of current URLs?"

150 of 197 comments (clear)

  1. If bullshit sells by what2123 · · Score: 2, Insightful

    As long as they keep talking bullshit and people keep eating it up, it won't matter what the logical reason is behind it. They'll sell whatever they can to further their profits.

    1. Re:If bullshit sells by eisonlyme · · Score: 2, Informative

      What is wrong with selling something if a customer or person likes it?
      It's just an address, although I find it similar to a customised number plate, nobody really cares. Not sure about the rest of people on /. so I'll pose this question:
      How often to you manually type a web address like this?

      I know that I don't, it is usually copied and pasted, linked in an email, linked from another site or I get automatically redirected. If brands officially register a .brand address then at least I know the website I'm visiting is legit.

      --
      I'm not going to lie..things with clock speeds turn me on...
    2. Re:If bullshit sells by hobarrera · · Score: 1

      It confises people for one. Do you know how many people get confused by a name@lastname.com email address?
      It also doesn't match the rest of the somewhat organized hierarchy.

    3. Re:If bullshit sells by tragedy · · Score: 2

      By that logic, the RMV could start selling licenses to drive the wrong way down one way streets because customers like them. ICANN is not meant to be in the business of offering "innovative and exciting new products". They're in charge of a system that they're supposed to keep operating smoothly. Instead of doing that, they only seem to be interested in exploitation.

  2. No by Talderas · · Score: 2

    No.

    --
    "Lack of speed can be overcome. In the worst case by patience." --Znork
    1. Re:No by Anonymous Coward · · Score: 1

      Most web users have no idea what a TLD is or why it means. I agree that this doesn't destroy the logical hierarchy of the web, because there isn't one. Case in point: http://www.com.com/

      If you don't have the ".com" them people don't know it is an address. Additional TLDs are just more things that you must purchase to avoid having a porn site on your name.

    2. Re:No by Anonymous Coward · · Score: 1

      Hmm, sounds like despair.com needs to jump on it.

    3. Re:No by v1 · · Score: 2

      While I see a need for .xxx I do not see a need for .brand suffixes. The best reason I see for top level suffixes is to tell what kind of a site it is. But considering the exhaustion of short names, I understand their pain. Lots of businesses are going with .net or .org or .cc etc simply because they can't find anything usable in under 25 characters. When faced with the best available .com being "ronshorsebarnseattle.com" or "horsebarn.org", the choice becomes obvious. But I think adding more available suffixes is going to cause more problems by public confusion than it solves for the website owners. I wish there were an option C.

      --
      I work for the Department of Redundancy Department.
    4. Re:No by dgatwood · · Score: 4, Insightful

      Obvious example of where a brand suffix would make sense: Apple/iPhone/iPad/iOS, Android, etc.. For example:

      "Check out our new mobile Tux racing game at www.disgruntledpenguins.apple or download the Android version at www.disgruntledpenguins.android.

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

    5. Re:No by icebike · · Score: 2

      But I think adding more available suffixes is going to cause more problems by public confusion than it solves for the website owners. I wish there were an option C.

      Explain this confusion you worry about?

      Most people seldom type in a url anyway. They click links, or book marks.
      Or they just type pepsi in the url bar and let the system deal with it, popping up a search with the desired target listed first in most instances
      Would not pepsi also own pepsi.com, and pepsi.co.uk so if users fell into old habits they still arrive at the right place?

      How long will this confusion last?
      Will it in any way be debilitating?

      Personally, I fail to see any risk here, as long as the domain name can only be sold to the true owner of that registered trademark or brand name, and not just Joe Domain Squatter.

      --
      Sig Battery depleted. Reverting to safe mode.
    6. Re:No by jd2112 · · Score: 1

      As far as I am concerned we already have a .xxx TLD, it's just blocked in it's entity like out would be if it we're actually implemented. (seriously, if you ran a porn site you would probably register a .xxx to keep someone else from stealing your site name but have it redirect to your .com address.)

      --
      Any insufficiently advanced magic is indistinguishable from technology.
    7. Re:No by tlhIngan · · Score: 1

      Obvious example of where a brand suffix would make sense: Apple/iPhone/iPad/iOS, Android, etc.. For example:

      "Check out our new mobile Tux racing game at www.disgruntledpenguins.apple or download the Android version at www.disgruntledpenguins.android.

      I'd say "go to www.disgruntledpenguis" would be a far more obvious answer, especially if the app is going cross-platform.

      Now, someone like Apple might want to buy say, .itunes, so if you wanted a particular app, you could go to "pages.itunes" to see the iTunes page about Pages. Or numbers.itunes, garageband.itunes, etc for Numbers and Garage Band, respectively. Because right now, getting iTunes preview is a HUGE PITA (I think it's itunes.apple.com/something/app-name).

      Likewise, Google can get .play to get Google Play pages on their market. So say, swiftkeyboard.play gets you to the Google Play page on Swift Keyboard.

    8. Re:No by Eponymous+Hero · · Score: 1

      this one is better: http://www.wwwcomcom.com/

      awesome artwork. safe for work, mostly.

      --
      insensitive clod overlords obligatory xkcd car analogy russian reversals whoosh pedant fanbois ftfy in 3...2...1..PROFIT
    9. Re:No by nine-times · · Score: 3, Insightful

      Except that would require disgruntledpenguins to register both with Google (who I assume would own the "android" TLD) and Apple to set up two entirely separate domains, which would then need to be administered separately. It's easier and more sensible to create subdomains (apple.disgruntledpenguins.com and android.disgruntledpenguins.com).

    10. Re:No by nine-times · · Score: 1

      One possible "option C" would be to find a way to kill domain squatting. A lot of the good unavailable domains aren't actually in use.

    11. Re:No by dgatwood · · Score: 1

      You're forgetting that the "page" for an iOS app is produced by Apple, contains reviews from Apple, etc. It's not something that can exist on a website in somebody else's domain. I'm assuming Google has similar functionality in its marketplace.

      Also, the point of a domain name, to some extent, is guessability. If every app from Google's store, for example, could easily be found by typing its name dot android, it would be a win.

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

    12. Re:No by nine-times · · Score: 1

      You're forgetting that the "page" for an iOS app is produced by Apple, contains reviews from Apple, etc. It's not something that can exist on a website in somebody else's domain. I'm assuming Google has similar functionality in its marketplace.

      You can make a website for an iOS app and link that page to the Apple iTunes store page for that app.

      Also, the point of a domain name, to some extent, is guessability. If every app from Google's store, for example, could easily be found by typing its name dot android, it would be a win.

      So you can guess the TLD, but so what? "angrybirds.apple" is no easier to guess than "angrybirds.com".

    13. Re:No by Anonymous Coward · · Score: 1

      because currently registering your brand in country X does not auto-register it in countries A-Z. Now on the other hand, if the proposal was for something like .brand(.admin_level)*.country_code (excuse my pseudo-regex), I see no problem with that. and registrars in each admin district would be responsible for verifying appropriate information. It's the whole namespace argument.

    14. Re:No by icebike · · Score: 1

      There are bound to be some corner cases, but it seems to me that pepsi is probably pepsi everywhere on earth.

      Beyond that, it may come down to first come first serve like most other things in domain registration.

      --
      Sig Battery depleted. Reverting to safe mode.
    15. Re:No by Tassach · · Score: 4, Interesting

      I see a need for .xxx

      If the objective is to keep kids from seeing Pr0n, the better approach is a .kids TLD. This way you can have contractual requirements (and penalties) that the content there must be kid-safe. Of course that opens the debate as to what is "kid safe"... I don't want my kids exposed to evangelical Christian propaganda anymore than the religious retards want their kids to find out about birth control and evolution.

      It's never going to be safe to let your kids out on the wild, wooly .com internet without supervision. It's a pipe dream by lazy parents, a textbook example of the low-effort thinking that promotes conservatism.

      --
      Why is it that the proponents of "one nation under God" are so eager to get rid of "liberty and justice for all"?
    16. Re:No by kimvette · · Score: 1

      Too late, I already registered those and am putting those to use. However I do have an alternative name which I was going to use but now am not going to, and it is a very desirable name for which I will sell you the domains for only $19999.99 each. The domain names are irritatedavians.apple and irritatedavians.android.

      Seriously though - I think "disgruntled penguins" would be an AWESOME name for a made-for-Linux angry birds clone.

      --
      The Christian Right is Neither (Christian nor right). See: Matthew 23, Matthew 25, Ezekiel 16:48-50
    17. Re:No by ZeroSumHappiness · · Score: 1

      Or even more braindead, just disgruntledpenguins.com and have that redirect to the detected platform subdomain with a chooser if it can't be determined which you belong on. (And a chooser on each page to get to the other one, of course.)

    18. Re:No by hobarrera · · Score: 1

      I see little point in using the already-fading-away "www" if you have a brand name TLD though.
      However, domains such as "disgruntledpenguins.android" might not sound like an internet domain AT ALL.

    19. Re:No by NFN_NLN · · Score: 1

      I see a need for .xxx

      If the objective is to keep kids from seeing Pr0n, the better approach is a .kids TLD. This way you can have contractual requirements (and penalties) that the content there must be kid-safe. Of course that opens the debate as to what is "kid safe"... I don't want my kids exposed to evangelical Christian propaganda anymore than the religious retards want their kids to find out about birth control and evolution.

      I had unused mod points for weeks... now that I need them they are gone. I would have to agree, this is a better approach.

    20. Re:No by gnick · · Score: 2

      Good point. What's wrong with "apple.disgruntledpenguins.com" and "android.disgruntledpenguins.com"?

      --
      He's getting rather old, but he's a good mouse.
    21. Re:No by exomondo · · Score: 1

      If every app from Google's store, for example, could easily be found by typing its name dot android, it would be a win.

      Or you could just type it into the app store search, which works exactly like that. Or type it into the Google Play search.

    22. Re:No by exomondo · · Score: 1

      Obvious example of where a brand suffix would make sense: Apple/iPhone/iPad/iOS, Android, etc.. For example:

      "Check out our new mobile Tux racing game at www.disgruntledpenguins.apple or download the Android version at www.disgruntledpenguins.android.

      Why bother with that when you can just search disgruntledpenguins in the requisite app store, google disgruntledpenguins or if you really want to, type disgruntledpenguins.com into your address bar.

    23. Re:No by laurelraven · · Score: 1

      Because right now, getting iTunes preview is a HUGE PITA (I think it's itunes.apple.com/something/app-name).

      So, can't they just set it up now to be something like "pages.itunes.com"? They would have to do all the same things they would have to with their own TLD, minus the work and cost of setting up a new TLD.

      Added benefit: they already own itunes.com, and this way wouldn't cause any added confusion (other than the assumption that you have to have www at the beginning...but that is a simple thing to redirect).

      --
      RTFA is Known to the State of California to cause cancer.
    24. Re:No by Fjandr · · Score: 1

      Well, in the case of a .disgruntledpenguins TLD, it would be the actual domain. As a subdomain it's usually irrelevant though.

    25. Re:No by icebraining · · Score: 1

      A TLD is itself an actual domain: try, for example, http://ac/

  3. .localhost by Anonymous Coward · · Score: 5, Funny

    We need a .localhost

    1. Re:.localhost by medv4380 · · Score: 1

      Watch it get approved, and the ensuing anarchy

    2. Re:.localhost by Chrisq · · Score: 1

      Watch it get approved, and the ensuing anarchy

      Where is the anarchist milleonair when you need one.

    3. Re:.localhost by Eponymous+Hero · · Score: 1

      you know some asshole will just take the fun out of it and make it .slashdot

      --
      insensitive clod overlords obligatory xkcd car analogy russian reversals whoosh pedant fanbois ftfy in 3...2...1..PROFIT
    4. Re:.localhost by Anonymous Coward · · Score: 1

      Is that two really small bollocks and a floppy cock leaning to the right?

    5. Re:.localhost by TheLink · · Score: 2

      Seriously. We do need ".local" TLDs reserved officially. But all ICANN does is money grabbing. .local is for mDNS and similar stuff: http://en.wikipedia.org/wiki/.local

      They should also reserve a ".here" TLD for a RFC1918 style usage, for instance if people may want to run their own DNS and area servers so that airconditioner.here to refers to the airconditioners at their current area, and https://here/ goes to the main page for the current area. While people can do that already, a TLD (or more) should be reserved for such purposes. Just like while 10.x.x.x could have been used before RFC1918, RFC1918 officially reserved ranges of IPs for private use so that they should not ever clash with public IPs. So similarly one or more TLDs should be reserved for private use by everyone.

      --
    6. Re:.localhost by hobarrera · · Score: 1

      ".localdomain" isn't really standard either, though I have seen it in some places as well. Mainly, /etc/hosts - I've never seen it in use anywhere.
      ".here" is pretty clean in that it refers to you current location (room? building?), which I don't really understand the scopt of "localdomain". Is it just this PC? Or the entire subnet?
      ".local" is standard-ish, and means the entire subnet, use in zeroconf/avahi/bonjour.

    7. Re:.localhost by Tacvek · · Score: 2

      We need a .localhost

      You joke, but that domain is actually reserved per RFC 2606. ICANN has no authority to issue it, and the IANA would reject it, even if ICANN attempted to approve it. (The IANA is actually part of ICANN, but only the IANA portion can actual make changes to the root zone. The rest of the organization exists just to create a business model for registrars.)

      --
      Stylish sheet to fix many problems in Slashdot's D3: https://gist.github.com/801524
  4. How about by David89 · · Score: 1

    .goatse

    --
    Track IP - Remotely track the IP address of a machine via email or MySQL.
  5. Seems commercial... by Anonymous Coward · · Score: 5, Insightful

    ... but remember that the TLD was supposed to be just that, the top-level domain. Why not allow massive organizations to have their own namespace? Granted, I do think they should be expected to provide all infrastructure services (root servers, etc.) necessary for such operations, but I don't see this as anything except a return to the original design.

    1. Re:Seems commercial... by Electricity+Likes+Me · · Score: 1

      I agree with this.

      I don't see anything inherently disasterous about this, provided we keep the well known domains, and very non-specific ones free for general use.

    2. Re:Seems commercial... by phantomfive · · Score: 3, Insightful

      You can do that right now. For example, at my previous company, inside the local intranet I could type 'bugzilla' in the URL bar and it would resolve to the bugzilla of our company. It's really convenient. And now this sort of system will be impossible because it might conflict with the .wiki domain name space. Brilliant, way to break the internet.

      I came here to post only one thing, and I'm going to post it. I hate ICANN. Starting with .xxx extortion scheme, now this.

      --
      "First they came for the slanderers and i said nothing."
    3. Re:Seems commercial... by Megane · · Score: 5, Informative

      For example, at my previous company, inside the local intranet I could type 'bugzilla' in the URL bar and it would resolve to the bugzilla of our company. It's really convenient. And now this sort of system will be impossible because it might conflict with the .wiki domain name space.

      Seems like someone has never heard of default domains and doesn't understand how domain name lookups work from the client side.

      --
      #naabhaprzrag, #sverubfr-000, #agi-fcbafberq, negvpyr[pynff*=' negvpyr-ary-'] { qvfcynl: abar !vzcbegnag; }
    4. Re:Seems commercial... by Zero__Kelvin · · Score: 1

      No, you can't do that now. What you are talking about is a company intranet, which may or may not be connected to the internet. With "your" solution someone inside Pepsi, you could got to bugzilla.pepsi and get to Pepsi's Bugzilla but they would get a DNS name resolution error everywhere else in the world. With this proposed change bugzilla.pepsi would be a global name that can be used from any machine on the internet to (attempt to) access the bugzilla.

      --
      Guns don't kill people; Physics kills people! - John Lithgow as Dick Solomon on Third Rock From The Sun
    5. Re:Seems commercial... by wvmarle · · Score: 1

      Effectively we're just going back to the era before .com and other suffixes existed, and your e-mail address would be something like user@ibm or so. The first years of the Internet when it was possibly not even called Internet yet.

      And with everyone wanting their .com domain, it's just like stripping the .com like most sites already stripped the www. part (though in Hong Kong it's remarkable how many websites require the www. and simply give an error if you don't type the www, for example hko.gov.hk fails, www.hko.gov.hk gives you the web site of the Observatory - not even a redirect or so).

    6. Re:Seems commercial... by phantomfive · · Score: 1

      I still hate ICANN.

      --
      "First they came for the slanderers and i said nothing."
    7. Re:Seems commercial... by Tom · · Score: 2

      Why not allow massive organizations to have their own namespace?

      Because we have no definition of "massive" everyone agrees upon, so in the implementation that part will just be dropped and everyone who wants (and can pay the $$$) will get their own TLD.

      Basically, we've just ended the hierarchical structure of the DNS. From now on, we have a flat namespace at the top-level. Because, quite frankly, what reason except cost do I have to not shorten the name of my small online game's website from battlemaster.org to just battlemaster?

      --
      Assorted stuff I do sometimes: Lemuria.org
    8. Re:Seems commercial... by nine-times · · Score: 1

      For example, at my previous company, inside the local intranet I could type 'bugzilla' in the URL bar and it would resolve to the bugzilla of our company

      I'm not sure you understood what was going on there. The internal network of your previous company had a domain, let's say it was "company.local". Your DHCP server on that network was configured to give you "company.local" as one of your default domain suffixes. This means that when your computer tried to look up something like "bugzilla" and fails because it's not a FQDN, your computer automatically tries appending all of your default domain suffixes in order until it finds a match. So it actually looks up "bugzilla.company.local" with the DNS server and finds your bugzilla server that way.

      If you already knew all that, apologies for explaining the obvious, but I didn't understand how your post related to the topic.

    9. Re:Seems commercial... by hobarrera · · Score: 1

      This would no longer work with custom TLDs, as you'd have a chance of colission.

  6. Misleading summary by parallel_prankster · · Score: 1

    The URL hierarchy is not destroyed as much as it is decentralized. If I am not missing anything, there is really not much difference except earlier it used to be pepsi.com and now it will be .pepsi.

    1. Re:Misleading summary by gstrickler · · Score: 4, Funny

      Yes, but will .coke be for Coca Cola, or the Medellin cartel?

      --
      make imaginary.friends COUNT=100 VISIBLE=false
    2. Re:Misleading summary by eclectus · · Score: 1

      or better yet, can I get .coca-cola.pepsi and be sued by both of them?

      --
      This signature is a waste of 42 characters
    3. Re:Misleading summary by ThatsMyNick · · Score: 1

      I dont think Medellin cartel owns Coca Cola or Pepsi. So, of the two, only Coca Cola can sue.

    4. Re:Misleading summary by lattyware · · Score: 2

      They have a really clever solution to this, you see, everyone has to give lots of money to ICANN, then we wait for about 6 months, then they give more money to ICANN, and then one of them gets to pay ICANN to give money to ICANN yearly to have .coke. Genius!

      --
      -- Lattyware (www.lattyware.co.uk)
    5. Re:Misleading summary by Ihmhi · · Score: 1

      Neither, it's been snatched up by a blacksmith.

  7. It is a terrible idea.. but AOL keywords are back by jmorris42 · · Score: 1

    It won't be better this time that when they were AOL Keywords. Guess now every ad will have an "Internet Keyword" on it?

    I say we go the opposite direction. Stop new registrations in .com, .net, .org, etc. and drive peopke to the country specific doimains. That gives a big "now STFU!" to the anti-US agitators. who expend endless energy hating 'US domination of the Internet".

    Step two, on the .us domain, only allow a entity to register a single domain, requiring them to use subdomains for additional needs.

    --
    Democrat delenda est
  8. Re:Only if you have pointy ears... by icebraining · · Score: 1

    I'm pretty sure the average person will sometimes be confused (like when you give them a .name email address) and otherwise not give a damn.

  9. Two internets by concealment · · Score: 1

    For those who know what they're doing, current domain names work fine.

    For everyone else, they're just going to know these sites as terms they type into Google (or Bing, I guess) anyway. There's no point giving them TLDs to make it easier; you can't dumb it down enough to benefit them, and in the meantime, dumbing it down conflicts an already confusing set of standards.

  10. STOP PRESS! Deadline Extended by judgecorp · · Score: 4, Informative

    ICANN has taken the application system offline after a fault, and will extend the deadline till Friday 20 April. Details here
    http://www.techweekeurope.co.uk/wp-content/uploads/2012/04/internetimageoverload-287x331.jpg

  11. Re:Not us controled by Anonymous Coward · · Score: 3, Insightful

    I think you mean 'seizing' instead of 'ceasing'.

    You could not purchase a top level domain in the early days of the Internet.

    By design, you want TLD's to be very rich. What's the point in owning a TLD if you can't afford reliable bandwidth, reliable, servers, etc?

    More importantly, what's the tangible difference between www.pepsi.com and www.pepsi? Does Pepsi own sooooo many subdomains that it would actually help them to have their own TLD other than for marketing reasons?

    This is the Internet. We need to think things out for practical reasons -- not commercial. This smells like another way to make money to me instead of actually help the Internet grow.

  12. Icahn's brands by jabberw0k · · Score: 1

    Carl didn't do too well with TWA, what will he do with Internet Brands?

  13. Famous trademarks by tepples · · Score: 1

    The only issue here is price, which makes it impossible to buy if you're not either very rich, or a big company.

    As I understand it, brand TLDs are intended for trademarks that qualify as famous under dilution law. If you're not a multinational company, you probably don't represent such brands.

    Aaaah... how good it was at the beginning, when getting a new domain name up didn't cost a dime...

    And then NetSol took it over and it cost $70 until the separation of registrar and registry allowed GANDI to jump in and establish the price expectations of the past decade.

    1. Re:Famous trademarks by GPLHost-Thomas · · Score: 1

      GANDI? What about them? You must be one of these stupid French thinking that Gandi save everyone. Come on, they are a bunch of greedy people with domain names more expensive than everyone else. It's been almost a decade that this is the case. At current rate, they are at USD18.91 (VAT included) for a domain name. I hardly know any serious registrar with a price that high (of course, not including scammers like registrar of America), most of them being lower than USD10. Even old owner of Gandi said himself he was a crook: http://www.chemla.org/textes/voleur.html. And currently, the company has *nothing* to do with the 4 original people at Gandi, it has been sold for few million Euros. The reason why there's still some silly French people thinking that Gandi is/was a savior is a total mystery to me (or is it that you have shares in this company?).

    2. Re:Famous trademarks by sunderland56 · · Score: 1

      As I understand it, brand TLDs are intended for trademarks that qualify as famous

      Does this mean that the brand becomes the registrar for that domain?

      Because I was hoping to get coke.pepsi for my web site.

    3. Re:Famous trademarks by icebraining · · Score: 1

      Yes, the brand will control what domains are created under their TLD, of course.

  14. Re:It is a terrible idea.. but AOL keywords are ba by 19thNervousBreakdown · · Score: 1

    What constitutes an entity?

    --
    <xml><I><am><so><damn>Web 2.0</damn></so></am></I></xml>
  15. get over it by digitalsushi · · Score: 1

    Frankly, get over it. The current .com/net/org/Turkmenistan/whatever thing doesn't mean anything. Yeah, ICANN is doing a money grab and that's its own issue, but as a matter of just resolving a damned hostname into an ip address, I really don't care what rules are established.

    The only issue I can think of is if a TLD is assigned a host record. Like if com resolved to an IP. If http://pepsi/ resolved, who would win between my local machine named pepsi and the pepsicola pepsi domain? I guess that sort of sucks, since that isn't a race that should get to happen. But that's an issue different styles of names, some ad hoc thing over mdns, or even a local SOA properly DNSing. I've definitely created my own TLDs for in-house use, like .lan; RFCs probably say not to do this but I can do as I like, realizing it's my fault when the Internet sheds into a new skin.

    Really, no one will care once we have to start resolving v6 addresses regularly just to make it usable. There will be some butthurt because people want vanity TLDs but cant pony up the cash, and like I said - that's its own issue that I am not touching.

    --
    slashdot: where everyone yells sarcastic metaphors to themselves to understand the issue
    1. Re:get over it by Megane · · Score: 1

      If http://pepsi/ [pepsi] resolved, who would win between my local machine named pepsi and the pepsicola pepsi domain?

      If everything was implemented properly, your local machine would, because the default domain would be searched first. You would have to add a "." after "pepsi" to force it to be a TLD. More importantly, this would be the correct response because who in their right mind needs to save typing four characters to go to Pepsi's web site? (Or for that matter, who would care enough to go to their website at all? Certainly not anyone I would like to associate with.)

      --
      #naabhaprzrag, #sverubfr-000, #agi-fcbafberq, negvpyr[pynff*=' negvpyr-ary-'] { qvfcynl: abar !vzcbegnag; }
    2. Re:get over it by preaction · · Score: 2

      .local is reserved by zeroconf, and probably will be reserved by the IETF committee on a zeroconf-like standard. One way to solve the other problem, what "pepsi" resolves to, would be to use dots somewhere: ".pepsi" is the pepsi site, "pepsi" goes through the configured search domains before assuming its a TLD (which would work well because nobody currently goes to "com").

      Plus, we get rid of the "www". Pepsi now says its website is "dot-pepsi". I could get used to that, genericised over all possible TLDs: My website is dot-preaction.

    3. Re:get over it by JesseMcDonald · · Score: 2

      There is already a standard for that. The root domain is ".", so the fully-qualified "pepsi" TLD would be "pepsi.". Technically the name of this site is "slashdot.org.", not just "slashdot.org".

      --
      "The state is that great fiction by which everyone tries to live at the expense of everyone else." - Bastiat
    4. Re:get over it by preaction · · Score: 1

      Yes, the last dot is implied, but it's also less convenient to say. "Visit pepsi dot for more information" isn't as clear as "dot pepsi".

  16. Not ridiculous by Cajun+Hell · · Score: 1

    At this point, the only thing ridiculous about it is the deadline.

    There is already lack of "logical hierarchy" in full hostnames and their URLs. That hierarchy ended when people started buying multiple names in more than one com/net/org and ICANN didn't bat an eye, and it was further eroded when domains started using the "cute" country codes like "tv" without being even slightly related to those countries.

    Since the TLDs are already meaningless, the gates might as well open all the way. It is truly harmless.

    --
    "Believe me!" -- Donald Trump
    1. Re:Not ridiculous by wiredlogic · · Score: 2

      It is truly harmless
      How many people do you think will become phishing victims through pay.pal?

      --
      I am becoming gerund, destroyer of verbs.
    2. Re:Not ridiculous by jfengel · · Score: 1

      Yep. The .com TLD has been the default ever since the beginning, and with the exception of .edu, all of the other TLDs are primarily for people who couldn't score the .com version (or those who do trying to keep people from duplicating it in another TLD.)

      There's value in a curated TLD like .edu, though only as long as people know that it's curated. The expense of scoring a vanity TLD will keep scammers out to at least a small degree. And maybe somebody will establish a well-known, well-curated additional TLD. (Though I suspect not, since .museum didn't really take off.)

      I could see, for example, a mail TLD for companies who are scrupulous about keeping spammers out, making whitelisting more effective. (That's just a guess, not a worked-out example.)

      I have to admit, I'd be a bit more confident going to my bank's web site if I could see that their TLD cost money. Right now I have to worry about typosquatting any time I type it in rather than use a bookmark.

    3. Re:Not ridiculous by jfengel · · Score: 1

      Given that they'd have to pony up $185 grand to start, they'd have to count on getting a LOT of money before some government starts impounding their web sites due to fraud.

      The high price doesn't make scamming absolutely impossible, but it's not something you can do with a cheap rented botnet.

      I'd like to think that when there's that much money on the line, ICANN isn't going to just tell everybody "caveat emptor" when a TLD is being used for a scam. That was an excuse they could use when a domain name cost five bucks and it would be too difficult to adjudicate millions of claims. But when six figures crosses the table, they can take five minutes to look at a few domains and say, "Hey, that looks suspicious."

      Maybe I'm wrong about that, but the high dollar figure makes me not worry so much.

    4. Re:Not ridiculous by sunderland56 · · Score: 3, Interesting

      That hierarchy ended when people started buying multiple names in more than one com/net/org

      The hierarchy was over when .com was created. There was no reason not to use .co.us, .co.uk, etc - which would have retained a hierarchy.

      It was *completely* over when the first person registered a .com domain for personal non-commercial use.

    5. Re:Not ridiculous by x1r8a3k · · Score: 1

      Just as many as fall for the paypal.com.secure-authorization-system.net they use now.

      The reality is that three TLDs isn't enough anymore. Just because a solution can be abused doesn't mean we should rule it out.

    6. Re:Not ridiculous by TomOTooleNZ · · Score: 1

      Then there's .com.au, which I see a lot of around here for Australian sites, such as Ford's http://www.ford.com.au/.

      --
      as any fule kno
  17. Thanks for breaking many email address validators by AlienSexist · · Score: 2

    Numerous email address validations start with RFC compliance of the string. Some go a step further and make sure the TLD is valid and the domain exists. Some of those validators (rightly or wrongly) use arrays of TLDs (.org, .com, .name, .ca, .uk, ..) or REGEX for the TLD validation component. Now there are arbitrary TLDs? Doom!

    Webmail:
    To: complaint@mail.pepsi

    ERROR! Invalid email address.

  18. Re:It is a terrible idea.. but AOL keywords are ba by jmorris42 · · Score: 1

    > What constitutes an entity?

    A person or Corporation. Just that would slow things down since filing papers to encorporate is a lot more expensive than registering a domain. I'd like to make wholly owned entitites of another have to use a subdomain of the parent but that would be a paperwork nightmare and in a world where M&A activity is as furious as today it just wouldn't work.

    --
    Democrat delenda est
  19. .morons by msobkow · · Score: 1

    'nuff said.

    --
    I do not fail; I succeed at finding out what does not work.
  20. Re:It is a terrible idea.. but AOL keywords are ba by cpghost · · Score: 1

    That gives a big "now STFU!" to the anti-US agitators. who expend endless energy hating 'US domination of the Internet".

    It won't. DNS and ccTLDs is just one part of the bigger picture. The way the Internet backbones are currently interconnected and its operators being mostly under direct or indirect US jurisdiction, there are multiple ways for the US Government to censor sites them deem undesirable... on a global scale. For example, if the US wanted really hard to kill The Pirate Bay, all it needs to do is to instruct its major Tier-1 backbone providers (one would be enough already) to drop the BGP route announcement to TPB's upstream provider, and TPB is dead, worldwide, without appeal. There are not many major upstream providers that are willing to risk the (BGP-)death penalty w.r.t. Tier-1 backbones. So the US Government's influence on the global Internet will stay, no matter how we reorganize the DNS.

    --
    cpghost at Cordula's Web.
  21. Coca-Cola. Here's why by tepples · · Score: 1

    I imagine that the better claim for a famous trademark would go to the maker of a product deemed legitimate throughout the industrialized world than to the maker of contraband. Coca-Cola, Stepan, and Mallinckrodt hold a U.S. government-granted monopoly on coke dealing in the United States.

  22. Re:Corporatism: the rise of the new order by nemui-chan · · Score: 2

    If you do not want USA to have control over your domain get one in a freedom loving country.

    What "freedom loving country" would you suggest? no, this is not an attempt to troll, I'm seriously looking for one.

  23. Too late by residieu · · Score: 4, Insightful

    The hierarchy is already dead. .com, .net and .org were supposed to have distinct uses. But they don't everyone goes for .com first and then grabs a .net or a .org if what they want is unavailable. The country codes were supposed to organize sites that were specific to certain countryies. instead they're used to make stupid domains like tw.it

    ICANN's only criterion here on whether this is a good idea is whether it will generate lots more money in newly registered domains. Better grab your top level domain before someone squats on it and makes you look bad

    1. Re:Too late by Vlaix · · Score: 1

      The country specific suffixes are actually used quite commonly for their original purpose, even though it might not seem obvious to US based people.

    2. Re:Too late by BeardedChimp · · Score: 2

      Certainly true in the uk, and its own hierarchy is well used. Companies tend to sit on .co.uk ie. The Guardian (although companies are the ones most likely to go elsewhere if needed), universities sit on .ac.uk i.e. University Of Manchester, health related sit on .nhs.uk i.e. NHS Direct, charities seem to sit on .org.uk i.e. The Mens Health Forum, and government websites sit on .gov.uk i.e.HRMC

      True there are people who abuse it, but generally you can be assured that if you are on for example ac.uk, it really is an academic institute you are on and not some fraudulent university.

    3. Re:Too late by nine-times · · Score: 1

      They may be used for their original purpose, but they're not used exclusively for that purpose. With the .com, .net, and .org suffixes being overcrowded, people have gone to country specific TLDs to find other options. A few years ago, websites started using the Western Samoan TLD (.ws) to mean "website". People have been using the Montenegro TLD (.me) as a vanity suffix. And this is in addition to the more clever uses that people have used, like the GP post mentioned with "tw.it".

      So yes, it may be that people in Western Samoa use the .ws TLD, but still, when you see a domain ending in .ws, you don't have any real reason to assume there's any connection to Western Samoa. It could just be that someone thought it looked nice, or someone couldn't find an available .com address that they liked. In light of that, we it makes sense to look at TLDs as somewhat arbitrary and meaningless.

    4. Re:Too late by nuckfuts · · Score: 1

      The country codes were supposed to organize sites that were specific to certain countryies. instead they're used to make stupid domains like tw.it

      Too bad single-letter names are impossible to register, or I could make a fortune on t.it.
      Seriously though, shaving one character off a shortened URL is actually useful for Twitter (if you care about proper punctuation in a tweet, for example, and are hitting the 140 character limit).

      ICANN's only criterion here on whether this is a good idea is whether it will generate lots more money in newly registered domains. Better grab your top level domain before someone squats on it and makes you look bad

      You're dead on there. This is precisely how these domains are marketed to businesses by registrars.

    5. Re:Too late by dkf · · Score: 1

      They may be used for their original purpose, but they're not used exclusively for that purpose.

      That depends entirely on the whim of the registrar, and each registrar is a law unto themselves. Some take money for old rope, others hold the line against the ravening hordes.

      --
      "Little does he know, but there is no 'I' in 'Idiot'!"
    6. Re:Too late by Kjella · · Score: 1

      But they don't everyone goes for .com first and then grabs a .net or a .org if what they want is unavailable.

      And this is the real issue, as far as I know .com is now bigger than all the other domains combined and many, many of the other TLDs are bought only to stop squatters. Effectively we already have a flat namespace, if this wasn't such a money grab they could just say all dotcoms (of 3+ letters to not collide with country TLDs) are now TLDs and reassign all the .com DNS servers to TLD DNS servers. It's not like my grocery store has a .com or my university a .edu in the real world, why should they online? No, really... why? MIT and Wal-Mart could coexist just fine without being mit.edu and walmart.com just like they do in the real world. IFF there's a namespace collision pick a better name get a subdomain somewhere... I just don't see the problem.

      --
      Live today, because you never know what tomorrow brings
    7. Re:Too late by Vlaix · · Score: 1

      And so it goes for .tv, out of which Tuvalu seems to be making a good deal of money (a sizeable part of it's GDP, actually). Those marketing ways might have gain a lot of visibility but I don't think they embody the whole thing. Look at popular European TLDs other than *.uk : .fr, .de, .it (the tw.it example aforementioned is not really relevant), .es. They all gained traction being used for they're intended purpose, and they're well identified with the nations they're supposed to represent. You can't blame micro-nations (well, Montenegro is just small) on they're virtual nonexistence network-wise. The only one (top of my head) I know of actually being able to carry a strong relation to it's TLD is... Vatican (.va).

    8. Re:Too late by hobarrera · · Score: 1

      This stands quite true in Argentina. .com.ar is for anyone, any they're VERY used. .edu.ar requires you to be an officially recognized educational entity and you need to do some paperwork and stuff to get it. .org.ar almost the same as above. .net.ar only for legally recognized ISPs. ".net.ar" suck! And I've yet to come across one.

  24. Re:Thanks for breaking many email address validato by cpghost · · Score: 3, Insightful

    Well, any RFC-822 validator that is based on keeping an explicit whitelist current, is doomed anyway, has always been and will always be. They'll have to be RFC-822 (or its successors) compliant without referring to whitelists, or they'll need to actively query the DNS for a valid MX record before validating. That's tough, but it's inevitable in the long run.

    --
    cpghost at Cordula's Web.
  25. Re:Corporatism: the rise of the new order by Luyseyal · · Score: 1

    Somalia, land of anarcho-capitalism?

    -l

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    Help cure AIDS, cancer, and more. Donate your unused computer time to worldcommunitygrid.org. Join Team Slashdot!
  26. Yes by djdbass · · Score: 1

    It does.

  27. Re:Thanks for breaking many email address validato by residieu · · Score: 1

    Nothing new. My primary address is a .us domain, and I've had validators complain that its not valid. They were just going to spam it anyway, so I gave them an address I no longer have access to.

  28. Re:Corporatism: the rise of the new order by hoggoth · · Score: 1

    Norway.
    Hope you like the cold.

    --
    - For the complete works of Shakespeare: cat /dev/random (may take some time)
  29. Re:Thanks for breaking many email address validato by AlienSexist · · Score: 1

    Exactly. Some validators are already weak. Now we'll have a whole new generation of broken ones. Even more people can experience your frustration.

  30. Georgia's gonna be pissed... by Overzeetop · · Score: 2

    Yeah, Georgia is not going to be happy when they lose their entire country domain space to General Electric. GE has a market cap of something like 10X Georgia's GDP, so I assume it would be a slam dunk that the TLD be turned over to the rightful owner.

    --
    Is it just my observation, or are there way too many stupid people in the world?
    1. Re:Georgia's gonna be pissed... by Anonymous Coward · · Score: 1

      Georgia won't loose it's existing .ge domain. Any existing TLDs related to country codes are off limits I'm certain. This will only be allowed for suffixes that don't already exist.

  31. Re:Corporatism: the rise of the new order by GPLHost-Thomas · · Score: 1

    Well, there's Switzerland and Iceland if you want to hear about real democracy. If you care less and just need a domain name, you can try the small island kind of ccTLD, like .tv and so on. These ccTLD holders care more about the money they get from reselling domains, than they care about freedom, IMO, and I see no reason why they would follow the orders of big US corps (no, I'm not pointing fingers at the *aa).

  32. why the time limit? by gl4ss · · Score: 1

    if the tld's are to be sold only to entities holding global, dilution protected(nobody can use them, even for unrelated products, for example can't sell pepsi socks..) why is there a deadline on it? because they wanted to hurry up the registrations?

    btw how much does it cost to buy one of these?did they make any limit on how many they're going to make of these? because there could be hundreds of thousands of trademarks which would qualify..

    --
    world was created 5 seconds before this post as it is.
    1. Re:why the time limit? by SEWilco · · Score: 2

      if the tld's are to be sold only to entities holding global, dilution protected(nobody can use them, even for unrelated products, for example can't sell pepsi socks..) why is there a deadline on it? because they wanted to hurry up the registrations?

      Because everything that can be invented has already been invented. No need to allow later registrants.

      More seriously: They probably expect the first rush to contain conflicting applications, so it is best to deal with those in a single batch.

  33. Re:Thanks for breaking many email address validato by ghn · · Score: 1

    Just in case someone implements an email validation based on your comment: Make sure you read the spec, you don't need an MX record to be a valid email domain, an A record only is perfectly valid.

  34. Re:Corporatism: the rise of the new order by Hatta · · Score: 1

    Switzerland where they ban architectural styles because of bigotry, and Iceland... I'm not sure it's safe to be male in Iceland.

    --
    Give me Classic Slashdot or give me death!
  35. Re:Thanks for breaking many email address validato by AlienSexist · · Score: 1

    "go a step further" (than the RFC)

  36. Evolution by Ossifer · · Score: 1

    At first, when you wanted to check out Pepsi, you had to guess & write:
              http://www.pepsi.com/

    And then browsers realized that non-http protocol became rare (gopher:// anyone?), so people could write:
              www.pepsi.com

    And then people realized that "www" was superfluous, and so people could write:
              pepsi.com

    Now it is suggested that the .com is superfluous in most cases, so people simply could write:
              pepsi

    How is this not just the natural evolution of technology and human interaction? My apologies to all those who love to rant about pet conspiracy theories...

    [Of course the downside, as you can see, is that /. currently only auto-recognizes links of the first kind!]

    1. Re:Evolution by sunderland56 · · Score: 2

      Now it is suggested that the .com is superfluous in most cases, so people simply could write: pepsi

      You already can, in any sort of modern browser. No need to create a new TLD, it works today.

    2. Re:Evolution by hobarrera · · Score: 1

      The logical evolution is that in the future, people won't even write pepsi, and still get to the website.

    3. Re:Evolution by Ossifer · · Score: 1

      Depending upon whether my proxy is on or off, I either get an error page stating that a local system of that name could not be found, or I get a google search of pepsi...

    4. Re:Evolution by Ossifer · · Score: 1

      This is why the "imminent collapse of the internet" will soon ring true--once browsers automatically and continually load the pepsi site, the net will simply be abandoned once and for all...

  37. TLDs, search and your privacy by seifried · · Score: 1

    So I have a question: Google Chrome (and some other browsers) treats the address bar as a search bar. How will that work with new TLD's like "pepsi", does every search (for a single word) first get a DNS lookup, and then if fails, searched for at Google (which means all your personal searches leak to your ISP and any DNS server along the way), or do we include a whitelist of every new tld in the browser?

    1. Re:TLDs, search and your privacy by Pi+Is+A+Rational · · Score: 1

      I was thinking the same thing. Also wondering how 'ancient' browsers like Arachne will handle this sort of thing (yeah, I still get on my DOS PC and check things on it occasionally).

  38. what a joke by rs79 · · Score: 2

    Keep in mind the person that started all this was Eugene Kashpureff who ran around in the mid 1990s trying to sell brand name top level domains to big business. The powers that be thought this was a horrific idea and over the next 15 years captured the whole thing so a bunch of old white guys ran it then did the exact same thing, but it just costs 15X more an they get the money now.

    If nothing else it serves as a great example of what happens when government takes over technology and all future technology need to keep this in mind so it can never happen again.

    And keep in mind it was ISOC (the Internet Society) that handed this to the government while all along saying it was "for the good of the net" and never mind they made hundreds of millions by doing this.

    --
    Need Mercedes parts ?
  39. Back when the euro was weaker by tepples · · Score: 1

    Back when the euro was weaker and Go Daddy wasn't popular, Gandi was cheap (10 USD).

    1. Re:Back when the euro was weaker by GPLHost-Thomas · · Score: 1

      Which really doesn't apply to "the last decade" ...

    2. Re:Back when the euro was weaker by tepples · · Score: 1

      You're right: the time period I'm thinking of was a little over a decade ago, in the third quarter of 2000. But Gandi's sub-$15/year price around then still set the expectations that Go Daddy and other major .com registrars would follow.

  40. Re:Corporatism: the rise of the new order by Chrisq · · Score: 2

    If you do not want USA to have control over your domain get one in a freedom loving country.

    What "freedom loving country" would you suggest? no, this is not an attempt to troll, I'm seriously looking for one.

    Finland

  41. Re:Corporatism: the rise of the new order by Chrisq · · Score: 1

    Switzerland where they ban architectural styles because of bigotry, and Iceland... I'm not sure it's safe to be male in Iceland.

    ... and such is the consequence of real democracy. If most Swiss people don't want their country looking like some backward Muslim state then they can vote to have it banned. No "representatives" to decide that it isn't politically correct or take a bribe from that Saudis, direct democracy.

  42. Hope that financial sites don't jump on board by RandomUsername99 · · Score: 1

    I spent enough time telling my less technical friends to always look for (bankname).com/ in the URLs of their banks, because virtually all banks in my area have .com addresses. At least initially, it's going to be that much more confusing for a user if they have to decide if, as a hypothetical example, bankofamerica.lowrates.cn/ is significantly less trustworthy than lowrates.bankofamerica/ without a solid rule to go by.

  43. slash dot dot slash dot by SirDrinksAlot · · Score: 1

    AND Then we all have to start using http://slashdot.slashdot./ I guess this gives these orgs the ability to have (using their examples) http://www.pepsi/ (I had to fight SO hard not to add .com to the end of that) But what difference would that be than saying http://pepsi.com/ rather than www.pepsi.com... Like how slashdot currently does it... I admit it would be fun to tell someone to go to http://slashdot.slashdot/ Or the ellipsis edition, http://slashdotdot.slashdot/

  44. .com is no longer needed. by 91degrees · · Score: 1

    Presumably this is a workaround for the fact that .com is redundant. Everyone wants a .com URL for their main site. They might also want ccTLDs for regional sites but the .com is what everyone will try first.

    Which makes it useless. If everyone has it. Why not get rid of it entirely.

  45. Commerce doesn't like it by Animats · · Score: 1

    The Department of Commerce is putting ICANN's contract out for re-bid partially because they think this is a bad idea.

    Personally, I think that not only is adding new TLDs bad, some of the old ones should be wound down. ".biz" is a bad neighborhood. Nobody can figure out what ".info" is for. ".aero" never took off. And the entire domain list for ".museum" is about five pages long.

  46. Re:Only if you have pointy ears... by jd2112 · · Score: 1

    The average person thinks .com is the internet. Just have browses append .com and we're there except for the part about generating money for registrars. (i think Netscape used to do that by default, not sure if newer browsers do.)

    --
    Any insufficiently advanced magic is indistinguishable from technology.
  47. logical by Tom · · Score: 1

    No, it's the logical conclusion of the Internet becoming commercial. When things are run for-profit than logic takes second place behind profit. Basically, if there's a buck to make, someone will do it, whatever "it" is. And in this case "it" is mutilating the DNS.

    --
    Assorted stuff I do sometimes: Lemuria.org
  48. Re:It is a terrible idea.. but AOL keywords are ba by Pi+Is+A+Rational · · Score: 1

    "Find us on facebook!" "Find us on twitter @" is the new "AOL Keyword".

  49. Re:Only if you have pointy ears... by Eponymous+Hero · · Score: 1

    sooo, subdomains then.

    --
    insensitive clod overlords obligatory xkcd car analogy russian reversals whoosh pedant fanbois ftfy in 3...2...1..PROFIT
  50. Re:Only if you have pointy ears... by Anonymous Coward · · Score: 1

    Competition lowers prices. As long as .com is "the internet", Verisign (the operator of the .com registry) can keep the price high. (Com is expensive compared to popular country code TLDs, particularly the second largest TLD .de)

    More top level domains increase supply, and if we're lucky, they'll also get people used to different TLDs, so that they won't automatically assume .com anymore. ICANN should have required an open registrar model though, to prevent TLDs from becoming single-user domains. Something like www.pepsi would be very bad for competition, because then hundreds of TLD registries would be replaced by a single root zone in which these private TLDs are registered.

  51. Re:An article on ICANN? You know what that means.. by Pi+Is+A+Rational · · Score: 1

    Why aren't you faggots spreading the word? 3 Sgt. Sysop

  52. No reason I can think to put forth the effort by jweller13 · · Score: 2

    Explain to me why I the consumer should care about or want these new suffixes. What value do they add to my browsing experience? Some folks have suggested it is just a money grab.

  53. Cookies by Ghostworks · · Score: 2

    I'm a little surprised how little I've seen so far on how difficult this makes security for browsers. Because most of the TLDs now are country codes such as .uk, and those countries in turn have their own sub-TLDs suck as example.co.uk, browsers keep a list of which TLDS and sub-TLDs are real suffixes. This lets them know that mail.google.com can read/set cookies for google.com, but evil.co.uk can't read/set cookies for all of "co.uk", much less safe.co.uk.

    As you may have guessed, this doesn't always work out properly. It's kind of a crap shoot with sites that use the country TLD directly, such as nhs.uk. With unlimited and variable TLDs, this implementation becomes even more questionable.

    Does anybody know if browsers have gotten smarter about this in the past few years, or are we racing towards one of those security nightmares that forces content companies and standards bodies to actually get their acts together?

  54. ICANN solution is backward by MobyDisk · · Score: 4, Insightful

    The ICANN solution seems to use seemingly sound logic to conclude the exact opposite of what makes legal and practical sense. They require the new TLDs owners to be trademark holders. Instead, they should forbid them from being trademark holders. The word "apple" is trademarked by a consumer electronics company, a cruise company, a famous musician, various fruit growers, a bank, etc. So it does not make sense to give .apple to Fiona Apple, Apple Vacations, Apple Computers, the Washington Apple grower's association, the New York Apple Country, Apple Federal Credit Union, or any other apple-related entity.

    Intead, a 3rd-party should be able to hold .apple, and license it for computers.apple, fiona.apple, vacations.apple, wa.growers.apple, ny.growers.apple, etc. That's how DNS was designed to work, how trademarks work, and it is completely fair. By giving .apple to Apple Computers it makes the DNS system a mix of hierarchy and non-hierarchy, while assigning one trademark holder special rights over another trademark holder. I foresee *lots* of new jobs for lawyers thanks to ICANN.

    1. Re:ICANN solution is backward by devent · · Score: 1

      I foresee *lots* of new jobs for lawyers thanks to ICANN.

      What do you think is the goal of this anyway? Any organization will make anything to increase it's own influence. The goal is not to make the DNS "fair" or maintain a logical hierarchy. The goal is to milk the DNS system and increase the influence of ICANN as much as possible.

      --
      http://www.mueller-public.de - My site http://www.anr-institute.com/ - Advanced Natural Research Institute
  55. Re:Only if you have pointy ears... by wiedzmin · · Score: 5, Insightful

    What they should do is introduce the .bank domain name, which can only be registered by verified banks, to be used for online banking services to make phishing harder.

    --
    Bow before me, for I am root.
  56. Re:It is a terrible idea.. but AOL keywords are ba by jmorris42 · · Score: 1

    "Find us on twitter @" is the new "AOL Keyword".

    Only until they can have their own 'keyword'. It has to annoy their PR depts to be giving all that unpaid advertising to Facebook and Twitter by displaying their logos in all of their advertising. Notice how neither facebook or twitter has ever had to spend dollar one on advertising because they can free ride? Ad buyers have noticed, they can't help but notice.

    But then I have yet to have anybody explain what CNN or any other large outfit gets out of a facebook or twitter account that an RSS feed wouldn't be a better fit for. Yes, if you are some regular slob it makes sense to use a free account somewhere, but CNN already has an extensive Internet presence, why are they throwing that under the bus and handing out millions in free advertising for Facebook? Never have understood that.

    --
    Democrat delenda est
  57. Re:It is a terrible idea.. but AOL keywords are ba by Pi+Is+A+Rational · · Score: 1

    It hurts my head thinking about it too. The thing that really annoys me was seeing the logos on every webpage I went until I found some adblock subscription for all of that crap. It's still annoying to drive and see billboards with facebook and twitter logos every which way. Off-topic, but speaking of CNN what is up with scam sites using AS SEEN ON CNN, MSNBC, etc. for stuff?

  58. Re:It is a terrible idea.. but AOL keywords are ba by jmorris42 · · Score: 1

    > Off-topic, but speaking of CNN what is up with scam sites using AS SEEN ON CNN, MSNBC, etc. for stuff?

    Trying to make the mark think it is a legit product. They want em to think CNN or MSNBC has done a story about their miracle product. Kinda funny that, scammers are usually at the forefront of trends so they can screw people and they still think anybody still respects either of those brands. MSNBC never had it and the last employee at CNN will be turning the uplink off on the way out any day now.

    --
    Democrat delenda est
  59. Insert title with high social engineering value by Impy+the+Impiuos+Imp · · Score: 1

    Of course it "defeats the logical hierarchy of current URLs"!

    That hierarchy is a quaint anachronism of an earlier design.

    See, it turns out the need for independent namespaces for .org and .com and .gov is essentially non-existant.

    And the current design wasn't granular enough to proteect regional things which might share the same name with organizations in a dozen different areas.

    There's just Pepsi and GM and the US government.

    If your computer brain is confused by this just imagine an imaginary superdomain these all belong to called, oh, I don't know, dot newglobalnamespacecom.

    How's that?

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    (-1: Post disagrees with my already-settled worldview) is not a valid mod option.
  60. goodbye ICANN? TLDs not needed by atlasburped · · Score: 2

    (1) ICANN needs replacement. a private california company MUST NOT control the entire internet and charge what it likes. folks, do people in europe really want to be subject to the laws of california and the US? DNS is a glorified PHONE BOOK. the solution: have multiple independent DNS servers which synchronize with each other and provide the service FREE. if a government shuts down or otherwise influences a DNS server, the others should reconfigure by go by best consensus on what IP the name resolves to. (2) TLDs ARE NOT NEEDED. Just a string-->number mapping is. TLDs are a vestige of the past, just like the middle digit of the US phone area code were limited to "1" or "0" in the past. examples of these are 212 (NY), 312 (chicago), 415 (san francisco), 405 (san jose), the tld and dot notation are the same way -- time to go. why does pepsi need to be pepsi.com, pepsi.co.uk and pepsi.se? "pepsi? should be enough, and this is what many people type into their chrome address bar or into their google search term to go to the website. you can use the IP address to geotag a computer if you want to. also, many .com companies are not located in the US, just like many .tv companies are not tuvalu. does this work? this is what tinyurl does. it doesn't care what your TLD is. it maps a string --> your DNS name. it simply does not matter what hierarchy you belong to. after all, isn't the internet supposed to flatten our world and make it all accessible to everyone?

  61. It's already backwards... by gumpish · · Score: 1

    "Does anyone else think this is absolutely ridiculous and defeats the logical hierarchy of current URLs?"

    A logical hierachry would be com.example.www/somepage.html

    Why they opted to make it a little endian scheme, I'll never understand.

    1. Re:It's already backwards... by hobarrera · · Score: 1

      "/somepage.html" isn't part of the domain.

      Emails (and before then, logins) are "user@subdomain.domain.country". Pretty logical.

      URLs, are, technically protocol://user:password@domain:port/resource
      Up to "port", it all made sense. Not sure why that's how everything ended up though, but the problems are not the domains, they existed before HTTP.

    2. Re:It's already backwards... by DaracMarjal · · Score: 1

      TBL has already apologised for that:

      http://www.w3.org/People/Berners-Lee/FAQ.html#etc

  62. I propose .icann by subreality · · Score: 1

    If they keep this shit up we can just re-root their entire namespace there and give the new root to some organization that's chartered with organizing things sensibly instead of maximizing profit.

  63. Re:Only if you have pointy ears... by master5o1 · · Score: 1

    It should also be done on the country code level: bank.nz, bank.uk, etc. Then asb.bank.nz and kiwibank.bank.nz / kiwi.bank.nz.

    Also to force bank.us rather than .bank in general.

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    signature is pants
  64. Re:It is a terrible idea.. but AOL keywords are ba by 19thNervousBreakdown · · Score: 1

    I don't understand the problem you're trying to solve with that definition. Reducing the number of domains? Even with it limited to a single domain per person or corporation (which skews things even more heavily toward corporations, as they spawn new shell corporations like people buy socks), the rate will be so high that it would be indistinguishable from the current unfettered method, which as far as I can tell, is working just fine.

    Also, you want to shut the anti-US agitators up by arbitrarily mandating a new domain policy that more than capitulates to everything they're asking? Sounds like a way to piss them off even more and burden us with more, completely pointless, restrictions, and then increasing namespace depth, leading to even less-convenient URLs. And further, unless you're proposing taking away registrations, it enshrines all the current domains as special, so that nobody will ever be able to have a .com in the future, raising the barrier to competition for the perceived credibility that comes from such a domain like the 212 area code and/or creating a new market in legacy domains. How is that not a classic lose-lose-lose-lose-lose situation?

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    <xml><I><am><so><damn>Web 2.0</damn></so></am></I></xml>
  65. Re:Thanks for breaking many email address validato by hobarrera · · Score: 1

    Actually me@ (me@209.202.254.14) is perfectly valid as well. So are some other really odd and little seen combinations. There's also me@my-ipv6.

  66. yes by devent · · Score: 1

    As several commentators have already pointed out, the structure of the domain system is already broken beyond repair. What I will see happening is the abolition of the the structure and the possibility to choose the domain as one wishes.

    Now they started with .coke, .pepsi, etc. which it in self a joke. If they finish milking that cow, they will just open up the system so you can choose your own TLD. That is the next logical step anyway to milk further the DNS system.

    The next step is of course to allow unicode characters, or I think they already planning it.

    --
    http://www.mueller-public.de - My site http://www.anr-institute.com/ - Advanced Natural Research Institute
  67. The final expansion of the namespace by erice · · Score: 1

    Whatever you may think of the expansions of the name space so far (.mobi, .info, etc) rest assured that it won't be happening again. By turning the root into another free-for-all (really pay-for-all), ICANN has guaranteed that there will be no space in the root to implement any new ideas that they or anybody else should come up with.

  68. why do we even have them by strack · · Score: 1

    why do we even have suffixes? how important is it really in browsing the web to type in what sort of organization owns the domain name every single time you type the domain in the address bar? instead of typing 'slashdot.org' or 'slashdot.com', why cant i just type 'slashdot'? or 'google' or 'cnn'? is it really a big enough problem where different types of organisations with the exact same name exist such that i have to type at least 4 extra characters every damn time? why cant they just put that info in website metadata or something?