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If You Resell Your Used Games, the Terrorists Win
MojoKid writes "Game designer Richard Browne has come out swinging in favor of the rumored antipiracy features in the next-gen PlayStation Orbis and Xbox Durango. 'The real cost of used games is the damage that is being wrought on the creativity and variety of games available to the consumer,' Browne writes. Browne's comments echo those of influential programmer and Raspberry Pi developer David Braben, who wrote last month that '...pre-owned has really killed core games. It's killing single player games in particular, because they will get pre-owned, and it means your day one sales are it, making them super high risk.' Both Browne and Braben conflate hating GameStop (a thoroughly reasonable life choice) with the supposed evils of the used games market. Braben goes so far as to claim that used games are actually responsible for high game prices and that 'prices would have come down long ago if the industry was getting a share of the resells.' Amazingly, no game publishers have stepped forward to publicly pledge themselves to lower game prices in exchange for a cut of used game sales. Publishers are hammering Gamestop (and recruiting developers to do the same) because it's easier than admitting that the current system is fundamentally broken."
I buy ONLY used games for my XBox 360.
The Christian Right is Neither (Christian nor right). See: Matthew 23, Matthew 25, Ezekiel 16:48-50
How is a broken retail model related to terrorism? I don't see the connection. And I have RTFA.... still says nothing.
-- (this is a sig) My Computer Programming Forumhttp://www.programers.co.nr/
The real secret for cutting down on reselling used games (can't eliminate it entirely) is to provide an incentive for the customer to retain it. New content, re-playability, tie in with future products that open new avenues of gameplay, rewards for brand loyalty, etc. You make a nice single player franchise, have there be some sort of in-game reward for owning other products, having played them, or even still having the original disc and manual.
Oh, and don't shit in your own sandbox when you go werewolf on the series - destroying everything and everyone just because you want it to be 'though provoking' when it all comes crashing down (looking at you Bioware / EA...).
You continue to make another Call of Duty / Battlefield clone with a crappy five hours of single player action to make a quick buck - your game will get resold to Gamestop, that's just a fact. Multiplayer 'passes' prevent resell of a multiplayer game, but it won't do donkey dick to prevent those who are tired of owning your product from selling it off. Just accept that this will happen if you make shitty games.
If Mr. Browne has ever purchased a used car, borrowed a book, DVD, or CD, then he is a hypocritical schmuck.
If that is true why isn't MW3 cheaper in Steam?
The game developers calling for a share of used market profits are advocating the death of First Sale doctrine in the name of perpetuating a doomed business model.
Maybe I should RTFA more often.
What I really loath about the special pleading of the 'content industries' is not so much its frequent-though-not-total dishonesty; but it's sheer lack of perspective.
Is it, quite possibly, the case that used game sales are bad for aspects of the game creation business. However, the right of first sale is a fairly fundamental aspect of people actually being able to 'own' things. Guess what, guys: Even if your direst predictions are true, this is a case of video games vs. meaningful property rights. A sense of scale would be in order.
The same thing goes for assorted other 'IP' issues. Is piracy hurtful to the music and video industries? Quite possibly(though history suggests that their estimates of how much so should be taken with a grain of salt that would stun an ox...); but can that possibly matter more than such minor quibbles as 'due process' and 'innocence until proven guilty', which are trampled on by most of today's more enthusiastic anti-piracy schemes? Even if it were true that the whole damn industry would burn without such legislation, what of it?
That is what really gets to me. Yes, it is also true that these industries have a history of mendacity about the real damage inflicted by various things that they don't like; but that is a petty footnote: When it comes right down to it, the thing that they don't like(used game sales) is derived directly from a right more important than the entire video game industry. GameStop can rot in hell, they are a thoroughly parasitic and inefficient middleman; but meaningful ownership of property is far more important than video games, even if the direst predictions of their self-interested proponents are taken at face value.
Are you selling us an object that we own, or are you asking us to pay you for convenient access to a system that you own?
You can't have it both ways.
I guess me and Amazon are killling the games industry together by paying 15GBP for a game after 6 months to a year instead of 40GBP right away. PS to game developers (looking hard at Bethesda) don't release very buggy software if you want repeat customers.
Completely wrong. Used items should be illegal. For instance, used cars should be banned; everyone should instead buy brand-new cars, keep them for 2-3 years, then drive them straight to the junkyard to be crushed, and go buy a new car. There's no reason to think all present car owners can't afford that. Used car sales are bad for the market.
[/sarcasm in case it wasn't obvious]
Other than for steam sales, Origin sales, Gamersgate, and GoG sales where they see massive spikes in unit turnover. They're willing to let that happen (and, admittedly, with Steam they just sort of do it, and if that means you now get 59 cents per copy of your game sold rather than 3.50 well tough shit for you, and if steam didn't you they were doing this sale, so they ran out of keys and delisted your game, well, tough shit for you, even if you get them new keys in two hours they may not relist your game for weeks, tough shit for you). Publishers are quite agreeable to significant reductions in sales prices generally, as long as they know they can actually sell at that price.
Retail is a whole other problem because you really can't do retail for much less than 30 bucks a copy, you're losing to much to fixed costs and distribution at anything less than that. Unlike movies where publishers are happy to print a million discs for something that will barely sell 50k units, and if it doesn't sell they can repurpose the jewel cases (the expensive part) for another title with a game the box and manual are game specific and you can't afford to eat 40k in inventory that doesn't sell let alone a million units in inventory. Notice game manuals are next to non existent except in collectors editions now? That'd be why.
With gamestop it doesn't matter what your price is. Their price is always lower. Always. That's how used works after all. Unfortunately this starts 1 day after release, whereas we wouldn't mind so much if this happened day 21 or preferably day 90. Whether or not people would pay 30 bucks for your game when one was available used for 25, versus 60/55 is hard to say, but it used to be that gamestop was *the* place to have your game, have launch agreements etc. Now it's downright toxic, and you only do business with them because they're still about 25% of gaming retail. If you could could make money without ever giving them a box and only selling through a digital distribution service you will, because gamestop isn't in this to make games, they're in this to fuck you and take your money. Customer or supplier. EA has gone so far as to build their own store because they figure (probably correctly) that in the long run they'll be better off without gamestop, who were ~25 of their total business, and without losing 30% to steam and just distribute through their own store, than to have to deal with both of those hassles.
The PSN and XBL are slightly different animals, because you may have to pay them to push out patches or the like. That makes part of the pricing a matter of guessing just how much money this will cost you if you need to patch it vs how many copies will sell, and for example the Wii U won't give you a cut of sales until you hit 6k copies (which can be tough for an indie dev).
The first major iteration on how to deal with this has been DLC. Which ranges from 5 dollar horse armour to full blown expansions that you download for cash. With DLC the publisher and developer definitely get something, so it can that the only money you make on your game is from a 10 dollar DLC, and the 40-50 dollar release basically just puts the DLC store in the hands of players. Which is a sad way to think about your lovingly crafted game. The next step has been full on online distribution channels (steam, origin, gamersgate, GoG, direct2drive, impulse - now owned by gamestop etc.).
And yes, both the mentioned steam scenario and the thousands of copies in a warehouse happened to companies I worked with recently. Well the thousands of retail copies not that recently, that was 4 or so years ago. Printing all of those copies what a significant chunk of the total development budget (~15%), and they ended up in a warehouse, where, as far as I know they still are.
Publishers aren't stupid. Well, ok, they are. But not entirely as stupid as we portray them to be. They aren't going to commit to lowering prices when they don't know what the licencing fees will be (which by the way, m
Car manufacturer Richard Browne has come out swinging in favor of the rumored remote disable features in the next years model PlayStation Orbis and Xbox Durango.
'The real cost of used cars is the damage that is being wrought on the creativity and variety of cars available to the consumer,' Browne writes. Browne's comments echo those of influential engineer and Raspberry Pi designer David Braben, who wrote last month that '...pre-owned has really killed commuter cars. It's killing daily driver cars in particular, because they will get pre-owned, and it means your day one sales are it, making them super high risk.' Both Browne and Braben conflate hating used car dealers (a thoroughly reasonable life choice) with the supposed evils of the used car market. Braben goes so far as to claim that used cars are actually responsible for high car prices and that 'prices would have come down long ago if the industry was getting a share of the resells.' Amazingly, no car manufacturers have stepped forward to publicly pledge themselves to lower car prices in exchange for a cut of used car sales. Car companies are hammering dealers (and recruiting insurance companies to do the same) because it's easier than admitting that the current system is fundamentally broken."
Looks to me like the industry has peaked. The genre certainly has, its first person shooter or its not a game. Now the failing business model is being used to warp reality just like the music business. fuck em i say.
Facts are history now plebs have politics for religion on social media.
The funny thing is, not only are they $60-70, they honestly aren't of the quality that some $20-30 "indy" companies like Nippon Ichi or XSeed put out, to say nothing about true indy games out there.
The interesting thing is that I suspect that if you adjusted the cost of a 1986 NES game for inflation, you would end up at modern game prices. I don't recall hearing people complain too much about the cost of carts back when I was a kid. People who where 14 and wanted the top 10 games just got a paper route and bought them. I agree that the quality of many triple A titles is very much lacking these days, and I think that is the real problem. I have no problem paying $100 for a video game that provides me with 100+ hours of entertainment, and that is the problem with a lot of games. Price is no guarantee of quality, unfortunately.
I have a theory that the 8 and 16 bit games era was the golden age of video game design, because the hardware resources were so limited. They had to design the hell out of games to make them work and fit in the systems of the time, and I will speculate that they spent a lot more time thinking carefully about core mechanics and fun. I can fire up a compiler nowadays and have my computer rendering 60+fps on a 10k poly count model in about an hour. That doesn't mean that the resulting game will be well designed, though.
The light at the end of the tunnel is that the market will find its level, and wherever we end up there will be games. On the way though, there will be some companies that are eaten by a grue.
HA! I just wasted some of your bandwidth with a frivolous sig!