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DVDs, Blu-Rays To Show 20-Second Unskippable Govt. Warnings

bonch writes "DVDs and Blu-Rays will begin displaying two unskippable anti-piracy screens, each 10 seconds long, shown back-to-back. Six studios have agreed to begin using the new notices. Of course, pirated versions won't contain these 20-second notices; however, an ICE spokesman says the intent isn't to deter piracy but to educate the public."

39 of 587 comments (clear)

  1. Educate the public? by rk · · Score: 5, Insightful

    To do what? Download the pirated copies so they don't have to watch the unskippable content?

    1. Re:Educate the public? by Technician · · Score: 5, Interesting

      Or use a DVD player that is not blessed by the DVD consortium.

      Is it so hard to make a DVD player that plays the movie when you put it in?

      A No it is not hard, just not allowed.

      http://www.geexbox.org/ Play your movie. The menu and extras can be viewed if desired.

      --
      The truth shall set you free!
    2. Re:Educate the public? by QuietLagoon · · Score: 5, Insightful
      Exactly correct. The two 10-second pieces of unskippable "educational" content will serve only to annoy those people who legally purchased the DVD and Bluray discs. Those who acquire illegal copies will not be subject to such annoyances.

      .
      That sounds like a good plan to me if the goal is to push paying customers away.

    3. Re:Educate the public? by nine-times · · Score: 5, Funny

      No, see, the issue is that people don't know they're not supposed to pirate DVDs. If pirates knew that movie studios didn't want them to do that, they'd immediately stop.

      It's similar to the way that people didn't know that they were allowed to say "no" to drugs, but when Nancy Reagan told them that they could say "no", suddenly everyone stopped doing drugs.

    4. Re:Educate the public? by Jamu · · Score: 5, Funny
      --
      Who ordered that?
    5. Re:Educate the public? by Fluffeh · · Score: 5, Insightful

      Exactly correct. The two 10-second pieces of unskippable "educational" content will serve only to annoy those people who legally purchased the DVD and Bluray discs. Those who acquire illegal copies will not be subject to such annoyances.

      That sounds like a good plan to me if the goal is to push paying customers away.

      Yes and no. I (and I think many /.'ers are similar to me in this regard) do get annoyed by this sort of thing, yet I am also inclined to support the entertainment that I enjoy. As a result, I do in fact go out and buy the shows that I like to watch to send a (I know it is meager) message to the content creators "Hey, this makes you money. Make more of THIS." but I do come home, transcode it to a nice file without all the rubbish advertising and crap "announcements" that they put on the loading sectors of discs. I was quite amused by Startgate SG1 for example, but towards the latter half of the series, each time I inserted a disc, forcing me to watch (I kid you not) A Fox? Studios advertisment, followed by a trailer for Startgate Contimuum, then a trailer for the Stargate video game, then an advertisement for Stargate Altantis, then an anti-piracy message? Give me a break. If I am buying the damned discs, you have made your money and let me enjoy my content already.

      So while I do enjoy feeling good about supporting the entertainment that I enjoy, the taste is often more and more bitter. The only upside is that some content providers seem to get the message and skip anything like that. From a pragmatic point of view, I think that actually makes me enjoy that more as I am no longer associating that show with forced advertising.

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    6. Re:Educate the public? by Tough+Love · · Score: 5, Insightful

      To do what? Download the pirated copies so they don't have to watch the unskippable content?

      Exactly my thought. And it is disingenuous to call these "government warnings" when they are really industry warnings. My warning to the industry is: "you are losing me".

      --
      When all you have is a hammer, every problem starts to look like a thumb.
    7. Re:Educate the public? by pkinetics · · Score: 5, Funny

      Because its not allowed.

      Pvt. Joe Bowers: What *are* these electrolytes? Do you even know?

      Secretary of State: They're... what they use to make Brawndo!

      Pvt. Joe Bowers: But *why* do they use them to make Brawndo?

      Secretary of Defense: [raises hand after a pause] Because Brawndo's got electrolytes.

    8. Re:Educate the public? by BakaHoushi · · Score: 5, Insightful

      And you've hit the nail on the head.

      A lesson to the studios:
      If you want to deter pirating, make the official and legal copy MORE CONVENIENT than the pirated version.
      Yes, 20 seconds isn't a lot of time. But every time someone puts in a DVD and has to watch it for the 100th time, they're going to get annoyed. And maybe next time they WON'T buy your product because they feel insulted.
      We could sit here and argue all night about whether pirating a copy to spite a studio is okay morally (and I'm very, very certain that's what will happen) but at the end of the day it boils down to this, right or wrong: Annoy your customers, and they'll go someplace else, legal or not.

    9. Re:Educate the public? by Technician · · Score: 5, Informative

      http://en.wikipedia.org/wiki/DVD_Forum

      They promised the content providers

      Region Encoding
      Copy Protection
      Encryption
      Forced viewing of the piracy warning

      --
      The truth shall set you free!
    10. Re:Educate the public? by SuricouRaven · · Score: 5, Informative

      Because DVDs are encrypted. To play a DVD (Without breaking the encryption, which is illegal in most of the world) requires a license from the DVDCCA, who then supply the appropriate key. This license imposes a number of conditions regarding what a DVD player may and may not do, one of which is respecting the can't-skip-this feature. It also requires players respect region lockout, specifies some anti-tamper requirements, prohibits digital outputs without encryption (only video, SPDIF is fine) and things like that. The DVDCCA has gotten quite lax in enforcement now because they realise that with CSS broken there isn't much point.

      Blu-ray runs in exactly the same manner. If you want to (legally) play, you need a license. The license mandates the rest of the DRM, such as requiring HDCP on output.

    11. Re:Educate the public? by Dr+Damage+I · · Score: 5, Insightful

      Because fuck you. That's why

      --
      "Cursed is he who rises early in the morning..." Isiah 5:11
  2. Whenever those asinine warnings come up .... by Anonymous Coward · · Score: 5, Funny

    I think of this: Video Pirates

  3. Pirates by Citizen+of+Earth · · Score: 5, Insightful

    As with DRMed music, the pirates will win because they OFFER A BETTER PRODUCT.

    1. Re:Pirates by vanyel · · Score: 5, Insightful

      They just as well make the 20-second message say "Please rip this disc!" - it's the first thing *I'm* going to do with any disc with this crap on it...

  4. Stupider and stupider by Scareduck · · Score: 5, Interesting
    --

    Dog is my co-pilot.

  5. Why? by Oliver_Etchebarne · · Score: 5, Insightful

    People who will see that screen _already_ have bought an original DVD...

    --
    drmad
    1. Re:Why? by RelaxedTension · · Score: 5, Insightful

      People who will see that screen _already_ have bought an original DVD...

      Exactly. The only thing you should see is a 5 second "Thank you for supporting our business".

  6. why are we paying for that by RichMan · · Score: 5, Insightful

    When I see this the message I get is

    "If you avoided paying for this then you would not have to see this stupid message"

  7. I has a policy by Swampash · · Score: 5, Funny

    Whenever I see an unskippable copyright warning on a DVD I legitimately own, the movie industry owes me another movie for free. I can't help it if the MPAA just keeps on breaching my policy.

  8. Pirating. by Anonymous Coward · · Score: 5, Insightful

    I don't feel morally righteous or justified in downloading pirated shows, but it's just so damn convenient.

  9. Re:Twenty Seconds? by EdIII · · Score: 5, Insightful

    Yeah... because getting upset over principles when it is just easier to settle for less and wait 20 seconds is so much easier.

    The more you are willing to settle for shit the more you will find you are eating it more often.

  10. Re:Twenty Seconds? by Anonymous Coward · · Score: 5, Insightful

    Twenty seconds...that's too much for you to suffer through?

    That's 20 seconds, AFTER the 45 or so for the damn thing to boot up, 10 to figure out that there's a disc shoved in it, AFTER 10 minutes of previews for "coming soon" titles that came and went 3 years ago, BEFORE the half-dozen splash screens from all the various production and distribution companies involved with the movie, etc, etc. Conveying the EXACT SAME DAMN information that I saw when I played the last movie, and the one before that, and the one before that.

  11. Especially irritating for foreigners by Dzimas · · Score: 5, Insightful

    I'm not in the USA, yet I have to sit through FBI warnings on every DVD or Blu-ray I purchase. Yes, they're impressive official seals and look very threatening, but the FBI has absolutely no jurisdiction in this country. Why on earth don't they edit the bloody things out?!

  12. Re:Twenty Seconds? by Tridus · · Score: 5, Insightful

    Yes. It's my money, and as the customer I demand they not put bullshit in just to make me suffer through it.

    If they can't manage that, I'll gladly not give them my money. Capitalism is grand.

    --
    -- "So they told me that using the download page to download something was not something they anticipated." - Bill Gates
  13. Totally Absurd by Maltheus · · Score: 5, Interesting

    I finally got a Bluray player last November and although I have the money to easily afford any movie I want, and would prefer to have the highest bitrate, I gave up after several movies in a row took about 5-10 minutes to start up. I even had one rental that went on for over 20 minutes. Hell, the studio identifications alone take 5 minutes. I may be willing to give the studios my money, but I can't afford to give them my time. I will not pay $40 to be annoyed when I can have the annoyless versions for free.

    This puts the final nail in the Bluray coffin for me. I was on the fence and now, I will simply never buy another. Congratulations movie studios! You really know how to sell a product there.

  14. Obligatory Car Analogy by codegen · · Score: 5, Informative

    Its like police with radar guns on the side of the highway stopping everybody going under the speed limit to remind them about the penalty for speeding.

    --
    Atlas stands on the earth and carries the celestial sphere on his shoulders.
  15. Re:that's the reason I prefer the pirate version by Fluffeh · · Score: 5, Informative

    For DVDs, I find that DVD::RIP (Ubuntu) is excellent assuming you set it up to use the cluster. It works fast - I can rip the VOB files in around 5-8 minutes per movie and the encoding takes 6-9 minutes (although I can be ripping another movie at that stage), and is pretty easy to get most DVDs done. If you do want some more features, then Handbrake is probably the best featured tool out there and it supports .mkvs with h.264 which makes for excellent quality and features. If I am doing shows, I generally switch to my Windows laptop and use DVD-Decrypter and AutoGK combination. Although a little slower, it has a much better queue function between the two of them. AutoGK also has an excellent "Show only Forced Subtitles" function which is fantastic for movies where you do want subtitles, but only for a few scenes, and not the entire time.

    While certain discs do have exceptionally troublesome protection on them, AnyDVD seems to work a charm and also greatly increases the rip time as the ripping software no longer has to decrypt on the fly, but treats the data as having no encryption.

    While I haven't tinkered with BR discs yet, I have read that BR on Ubuntu is tedious at the moment, I will eventually start the process up.

    --
    Moved to http://soylentnews.org/. You are invited to join us too!
  16. Re:Twenty Seconds? by Tough+Love · · Score: 5, Insightful

    They are actively punishing people for purchasing.

    In my case, I would estimate that they have cut their business from me by more than 50% with their warnings and other abuses. Every time I watch a DVD I am reminded of how much this industry detests me, a paying customer.

    --
    When all you have is a hammer, every problem starts to look like a thumb.
  17. Re:Twenty Seconds? by skywire · · Score: 5, Insightful

    For a human being, you are astonishingly clueless about human psychology. If the cashiers at your favourite store were given new instructions that, upon completion of the transaction with the person before you, they were to stand motionless holding up some inane sign about shoplifting for a full twenty seconds before beginning to assist you, I daresay you would soon find another store to frequent.

    --
    Those who would give up essential liberty to purchase a little temporary safety, deserve neither liberty nor safety.
  18. Ugh by sootman · · Score: 5, Insightful

    Up until the mid-1990s, it was pretty rare for a movie to hit the magical $100-million mark. Then, Disney animated features started doing that pretty regularly, and after that, most big-budget films started hitting that mark pretty consistently as well.

    In 2002, Spider-Man became the first movie to hit $100 million in its opening weekend. Ten years later (almost to the day) The Avengers became the first movie to hit TWO hundred million dollars on its opening weekend, and one short week later, Wikipedia tells me that its box office grosses are THREE QUARTERS OF A BILLION FUCKING DOLLARS.

    Tell me, again, how piracy is hurting the industry?

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  19. "Only" 20 Seconds? Wrong. by Azure+Flash · · Score: 5, Insightful

    I skimmed through the comments and I'd like to answer those who have the opinion that it's "just" 20 seconds, that you should get over it, that it's harder to pirate it so it's illogical.

    First of all, it's not the length of time that is disturbing to me. I'm not a machine, I don't perceive every second as exactly the same amount of time. Sometimes I play a game and 3 hours go by as if it had only been 15 minutes. Sometimes I wait 15 minutes and it seems like it's been an hour. That 20 seconds of unskippable messages is disturbing because it affects the experience of watching the movie. I don't get irritated because I'm wasting 20 seconds of my incredibly precious time; I get irritated because the mega-corporation which produced this movie added an unnecessary step to watching the movie.

    This isn't about how long or how short the unskippable message is. It's about the fact that it's there at all. If you accept the 20 seconds, you're saying it's okay if someone stops you for 20 seconds and makes you say "you're the boss, I'm following your orders, I won't disobey you". How would you feel if every time you went to pump gas, someone stopped you for 20 seconds and told you "it's our gas, don't steal it, alright? Swear it. Swear you won't try to steal it". And then every time you go to the grocery store, before entering, you have to stop for 20 seconds and say "I understand the food inside isn't my property. I won't try to steal it. I'll pay for it." This is what you're agreeing to if you're okay with those unskippable notices. What makes you think it won't become 30 seconds, and then eventually 40? A minute? A minute is nothing compared to 2 hours, after all. You should be able to live through that, right?

    Long story short: it's not the length of the delay that's disturbing, it's the gratuitous addition of an obstacle that serves no purpose (pirates won't see it, ordinary people will just do something else until the menu appears), and it's the oppression of people's freedom to reaffirm their submission to the authorities.

  20. Next coming to Starbucks near you! by Anonymous Coward · · Score: 5, Funny

    Single snotball in your coffee... that's too much for you to suffer through?

    Fuck, just scoop it out with a spoon. You probably won't even notice any taste change.

    If this is the level of inconvenience that would cause anyone to get upset, they need to see a shrink because they have issues.

  21. Re:Twenty Seconds? by EdIII · · Score: 5, Insightful

    You think that because you don't understand what principles are .

    Irrespective of piracy, the exchange of consideration (paying for the shit) and the receipt of physical product (the fucking dvd) should allow one peaceful enjoyment reasonably expected under the spirit of copyright (those fancy legal entitlements).

    I did my part paying for the DVD, and my family owns quite a large number. When Big Media sits there and thinks they can dictate how I enjoy my newly acquired legal rights to enjoy the DVD (the legal agreement between me and Big Media constructed by copyright laws), they have gone too far and become unreasonable.

    They have no rational, ethical, or legal position to force me to enjoy the content in any way. That means I can media shift it, apply all the weird filters I want, and even watch the chapters out of order. It especially means I am not forced to watch any extraneous content they may have added.

    When they figure out they can't actually control me and I might not act the way they want to (sit through all the bullshit before they want to play the fucking movie), they become abhorrent assholes by creating something called Prohibited User Operations. Really? Prohibit what mother fuckers? You mean I can pay $10 for the DVD and still have prohibitions which is completely contrary to the idea of peaceful enjoyment of one's property?

    Now when they realize that I can bypass it and start creating laws like the DMCA and suing people in their delusional states they become enemies of the People.

    So.... yeah.... I can bitch and moan about shit like this and base my discontent entirely on principles and not the fact I am inconvenienced by 20 additional seconds. It's the principles involved.

    If you can't understand that, then move to someplace like Afghanistan or Pakistan for awhile, because Americans have bitched, moaned, and bled for principles in this country since it was founded.

    Afghanistan will be an easy fit for you. "Sheesh.. what's with all these rude, impatient, self important jerks complaining about the Taliban forcing us to have beards? I mean all it takes is sitting back and doing nothing! How easy was that?"

  22. Re:Twenty Seconds? by DoofusOfDeath · · Score: 5, Insightful

    Yes, but in this case, there's a cartell of grocery suppliers, and any store that wishes to sell groceries must hold up the the sign for 20 seconds. And if they don't, the U.S. government will kick in the doors with guns.

  23. Re:Twenty Seconds? by LateArthurDent · · Score: 5, Insightful

    They are actively punishing people for purchasing. The length of time of the punishment is not relevant. Pirating it is the only sane option. Paying for punishment is something only a few fetishists participate in.

    Yeah, let me get this straight...there are people not buying movies, but by putting an annoying screen on the movies people like me buy, they plan to somehow cause the other guys to start buying them.

    The business plan of the studios that signed up to participate is literally:

    1. Annoy your paying customers.

    2. ???

    3. Profit!!!

    What actually happened is that they finally managed to make me stop buying movies. There were many close calls before, but this is finally the last straw.

  24. Re:Educate? by MaXintosh · · Score: 5, Interesting

    It'll probably get lost in the junk down here, but I was curious just how many human life equivellents was being sapped by these inane ads. If you look up the 2011 sales figures, the top 100 DVDs sold 147 million copies. Assuming each was watched only once, and by one person, the anti-piracy warnings waste a total of 93.27 years of human life per release-year (6.33775293*10^-7 Year Waste/DVD * ~147 million DVD/Release Year).

    I'm comfortable with that dimensional analysis. Easy peezy. I'm less sure about the power consumption of warning: 20 seconds at 35 watts (A typical DVD player) would be 700 watt seconds. That times 147 million would come out to around 28.58 Megawatt Hours a year. That seems a bit much, though, so I may have made a mistake there. The average home supposedly uses around 11 megawatt hours a year. At 11 cents a kw/hr, that's 3,144.16666 dollars.
    Now I'm not sure how to price leisure time, but I think the right economic thing to do would be to assume it's worth greater than or equal to the alternative activity (earning whatever per hour). I don't know what that number is, so I'm just going to assume it's a buck fifty arbitrarily. I don't think I could find many people to sit willing to sit being bored for 1.50 an hour, but I don't have time to dig through the lit to find a better one. At 1.50 an hour, the 20 seconds waste around 1.22 Million Dollars a year. which is a fair bit than the 3.1 Thousand dollars wasted electricity.

    For those who must know, 93.27 years is 0.000213 Library of Congress equivalents, assuming you can read one book a week.

  25. Re:Twenty Seconds? by dgatwood · · Score: 5, Insightful

    The point was that 20 seconds isn't actually long enough to do anything else of import anyways

    It isn't actually long enough to do much else. However, when you accidentally bump the eject button instead of the pause button and you end up having to wait for the disc to load, followed by that twenty seconds of crap, followed by the time to find where you were, that twenty seconds will make a big difference in how pissed off you get.

    It is that sort of experience that has driven me to not buy DVDs from certain companies because of the ads that they make me watch. Now admittedly, that's three or four minutes worth of ads, but it's a slippery slope. The FBI warnings started at about five seconds, and now they're upping it to twenty. If we don't react negatively to this increased annoyance, a few years from now, they'll probably start making us watch one of those obnoxious three minute "You wouldn't steal a box of condoms" ads or whatever the heck they're trying to convince kids to want to steal these days.

    Wait, you mean that wasn't meant to make us want to steal a car or a handbag?

    --

    Check out my sci-fi/humor trilogy at PatriotsBooks.

  26. Ripped-off? Just rip it! by AliasMarlowe · · Score: 5, Insightful

    This is one of the reasons we rip every DVD to our media server as soon as we buy it. No unskippable bits, no insults from FBI warnings or other time wasting, just the movie or set of episodes or videos that we paid for. There are a couple of drawers full of disks that are no longer needed for viewing (kept as backup and as proof of purchase). Another reason for ripping stuff to the server is simple convenience: not having to dig around for the right disk and stuff it in a mechanical device to play, hoping it has not gotten scratched through handling.

    --
    Those who can make you believe absurdities can make you commit atrocities. - Voltaire