Slashdot Mirror


Jaguar and Land Rover Angle For Production In China

First time accepted submitter ourlovecanlastforeve writes "Those of you still hanging on to Jaguar and Land Rover as the last vestiges of the truly British automobile in the States may find yourselves grasping at straws as Chery announces a nearly two billion dollar joint effort with the auto brand to move production to Changsu in China." Anyone still hanging on to that idea might also be interested to learn that Jaguar and Land Rover are subsidiaries of India's Tata, maker of the low-priced Nano.

40 of 141 comments (clear)

  1. Yay it's a lose-lose! by Anonymous Coward · · Score: 2, Informative

    My opinion,this is how it breaks down:

    Jaguar - the name means high maintainence! Or Land Rover, the name means shit fuel economy!

    Really it'll be great.

    1. Re:Yay it's a lose-lose! by Gordonjcp · · Score: 4, Funny

      Have you ever driven an American car?
      You get the high maintenance *and* the shit fuel economy - but not only that, you get poor braking and handling, lacklustre performance *and* poor ergonomics and aesthetics!
      Now how's that for a package?

    2. Re:Yay it's a lose-lose! by Anonymous Coward · · Score: 5, Funny

      Think about it. Just like American women. Just like American women.
      As for me, I'll import thank you (without tariff please!).

    3. Re:Yay it's a lose-lose! by Chrisq · · Score: 2

      German cars? You mean like the BMW One Series that's oh so popular in the UK but were a common site completely failing to get up anything more than a horizontal plane when the tiniest bit of snow fell with their excuse being "Oh you need snow tyres" whilst the Jaguar and Land Rover drivers just drove on past them with their normal tyres chuckling to themselves?

      Or perhaps they should've gone for lovely Japanese Toyotas, because it's not like Toyota has ever had any recalls or anything.

      I live in a posh neighbourhood, and a lot of people have BMWs. One chap bucks the trend by driving a tiny little Fiat Panda 4x4. last winter a lot of BMWs failed to make it up the hill out of our estate. This guy doesn't even clear his driveway, he just drives out. I felt really glad that he had his day!
      ,br> In winter rear wheel drive really sucks.

  2. epitome of globalization by G3ckoG33k · · Score: 5, Funny

    Owned by Indians, built by Chinese, bought by Americans and marketed as British.

    This must be the epitome of globalization.

    1. Re: epitome of globalization by Barsteward · · Score: 2

      "Designed by the British, Owned by Indians, built by Chinese, bought by Americans and marketed as British." would be the full advertising slogan.

      China is still shit are car design if their version of MG/Rover is anything to go by. Luckily the western version of MG is still being designed in the UK

      --
      "The hands that help are better far than lips that pray." - Robert Ingersoll (1833-1899)
    2. Re: epitome of globalization by 0123456 · · Score: 4, Funny

      They probably had to move manufacturing to China to maintain their lasting record for poor reliability.

    3. Re: epitome of globalization by postbigbang · · Score: 3, Funny

      Jaguar died as a brand in 1987, when Ford took them over. From there, they've largely rested on prior laurels. That said, most pre-1987 Jaguars were a cult. You could tell when one was really dead because it stopped leaking.

      You can still get 50grand on eBay (++) for a 50's xk120/140. But the days of glory are largely gone, as they not only don't hold their value, but never achieved Ford's reliability goals, let alone Tata's.

      The Mini Cooper is an example of a brand redone, but bettered, by BMW. Nominally made in Oxford (some elsewhere), it's an international effort that makes a stellar little ride, if deeply in a niche. Of course it helps to have a couple of popular movies featuring your car's ability to descend stairs and make wicked turns.

      --
      ---- Teach Peace. It's Cheaper Than War.
    4. Re: epitome of globalization by Zubinix · · Score: 5, Insightful

      Jaguar are selling more cars now than ever before. In part due to Tata's good management. The brand has been reinvigorated rather than been killed off.

      China is the world's largest car market having recently overtaken the US. So it makes sense to move some production facilities there.

      Give credit where it's due and be thankful that a savvy operator like Tata gave new life to these otherwise dying car brands and stop your old world bias.

    5. Re: epitome of globalization by AK+Marc · · Score: 3, Insightful

      China will give you the build quality you ask for. People go to China to build cheaply, so "cheap" is the most important parameter. Then they get all confused when "cheap" (cost) ends up being "cheap" (quality).

      The iPhone had more trouble with poor design (antenna issues) than any build issues. "Cheap" wasn't the primary concern for Apple. Flexibility and capability were higher. I've not seen anything on the Apple Foxconn products that indicate quality issues.

      I've never figured out why the public buys the "china is poor quality" when the products are designed, sourced, sold and supported by Wal-Mart (or whoever) and they suck, so Wal-Mart just says "china" and everyone seems satisfied.

    6. Re: epitome of globalization by cyber-vandal · · Score: 4, Informative

      They haven't moved it. There are two factories in the UK and they are recruiting heavily right now.

    7. Re: epitome of globalization by petsounds · · Score: 2

      The MINI Cooper was great while designer Frank Stephenson was at the helm, but once he was lured away to Ferrari the Germans had no idea what to do with the model. They replaced its spunky engine with a boring, flat torque curve Bavarian engine, and made a mess of Stephenson's elegant lines. BMW may have helped revive the brand, but they proceeded to ruin everything good about it.

    8. Re: epitome of globalization by SimonTheSoundMan · · Score: 4, Informative

      They are only moving assembly to China for the Chinease market. Shipping made cars two per container from the UK is not feasible. Everyone in Europe, America, Africa etc will still get the British made cars.

      TFA is fud. The factory near where I live in Birmingham is recruiting like crazy. Soon to open a new engine plant in Wolverhampton too.

      Parts for cars come from all over the world now anyway. Assembly doesn't employ many people compared to R&D, sourcing, etc.

    9. Re: epitome of globalization by thegarbz · · Score: 4, Interesting

      China will give you the build quality you ask for. People go to China to build cheaply, so "cheap" is the most important parameter. Then they get all confused when "cheap" (cost) ends up being "cheap" (quality).

      Very true, and this is not just for tech gadgets. Pretty much the entire astronomy industry is currently manufactured in China. Hell I've read Celestron is owned by a Chinese company. Celestron, Meade, Orion pretty much have all their equipment made in China, and to call any of their equipment unreliable or poor could not be further from the truth.

      The problem with working with the Chinese is battling through the bullshit. One of our engineers tried to buy a valve from China one day. When he asked about certification documents, the company replied with something along the lines of, "What certification would you like us to fake for you?" in only slightly less obvious words. I had a similar experience with water filters. I've never seen a TUV certificate use numbers like 100% on anything, yet the certificate applied with this "TUV certified" filter was covered with 100% numbers. Yes it was cheap.

      You get what you pay for. This applies to consumers and to businesses looking for a manufacturing plant, and China can supply both.

    10. Re: epitome of globalization by Cederic · · Score: 2

      JLR are moving head office to Coventry too (from Rugby, so not a major move).

      Tata is Indian, but JLR is a wholly owned subsidiary, and run as a standalone company.

    11. Re: epitome of globalization by JWSmythe · · Score: 2

      The Mini Cooper is an example of a brand redone, but bettered, by BMW.

      Yes, but....

      My girlfriend has a late model Mini Cooper S. It still has some weird spots. For example, if someone pulls too hard on the door handle, rather than pulling it twice to unlock then open, it will fuck up the latch assembly. That's not the part at the handle, it's actually at the back of the door. I've had to fix hers twice, when passengers didn't know to pull twice, and broke it.

      The oil filter is non-standard. It's available at parts stores, it's just odd. It's in a horrible position to reach too. Not that it's the worst I've seen. Asian import cars are notoriously worse. At least changing the filter doesn't dump dirt oil on the exhaust.

      A friend has one also She discovered the "death rattle". There's a flaw in the design, somewhere around the timing belt. It'll start to rattle a little, and within a few miles it will fail. The dealer fix for it is to replace the whole engine, due to the damage it does. That's fine if it's under warranty. If it's not, it's a very expensive repair.

      Otherwise, they're cute. They don't move as fast as a performance car, even with the supercharger. The worst problem is, they seem to be invisible. You will get cut off, and people will change lanes into you because they simply don't see you. That's not a design defect, it's just a small car that people assume doesn't move very quickly. My cars look like they're fast, so the opposite is true. People get out of the way, or avoid getting in front of me, even if I have the cruise control set to the speed limit. :)

          On the topic though. Jaguars have a wonderful reputation for being expensive decorations at the mechanic. Don't expect to drive one daily, as it'll spend more than half its life at the shop. From what I understand, it got a little better under Ford, but it will be an awful lot worse when they're 100% Chinese engineering.

      --
      Serious? Seriousness is well above my pay grade.
    12. Re: epitome of globalization by JWSmythe · · Score: 2

      I own a Mini S. It's not bad. It retains its value, and the prior owner got to sort out the bad stuff.

      It definitely retains it's value. My girlfriend's is still worth quite a bit. She has the advantage of not driving it much, and it stays in the garage, so it's in great condition. My cars get the driveway, so they get birdshit bombed. :)

      Since it's FWD, it has bad torque steer. My performance car is a slightly modified '00 TransAm WS/6, that I've been driving for 10 years, and have drive over 100,000 miles. That gives me a different frame of reference, since I don't "drive" it, it just does what I want it to. :)

      There's one place in particular that the torque steer jumps out and says "LOOK AT ME!". We live near a highway, where the speed limit is 45mph, but everyone drives that part of the road at 65mph. For your own safety, you have to get onto it and get up to speed quickly, or wait for quite a while for a large gap in traffic.

        In her Mini, the torque steer jerks me around a little.

        In my Firebird, it just goes. If the road is wet or there's loose debris on the road, the rear of my car will slide sideways a little. I don't mind the rear sliding, as it's easy to correct for. You just always point the front wheels where you want to go, and let up a little on the throttle and it instantly goes straight.

      The mini's suspension was surprising. As you said, it's great for a slalom. Both cars have excellent suspensions, but hers is so narrow with such a short wheel base, it does well. The Firebird is longer and wider, so it takes a little more skill. I've had them out autocross racing, so the difference is noticeable. On bits where I can go fast, the Firebird is the winner. Very tight turns and narrow spots on the course, the Mini wins.

      We have a SUV also, with taller tires, and a softer suspension. It makes for a very comfortable ride, but in a situation that requires handling over armor, either car is preferred. Going from the mini to the SUV, it feels like your driving an APC. I like to joke that I could pick up her car and put it in the back of the SUV. :) The SUV is a necessary evil though. It's hard to carry large packages or luggage for 4 people in either car.

      --
      Serious? Seriousness is well above my pay grade.
  3. Who buys automobiles based on nationality? by pegasustonans · · Score: 2

    I've certainly heard of people who seek cars made in a certain country, but does anyone actually value this more than whether their car is a piece of shit?

    In any event, reducing the auto industry in certain countries may help to discourage auto-friendly subsidies and allow competing industries to emerge.

    I, for one, am ready for my self-driving vehicle (and I don't care where it's made).

    --
    And all our yesterdays have lighted fools The way to dusty death. --Will
    1. Re:Who buys automobiles based on nationality? by outsider007 · · Score: 2

      Would it kill you to buy American?

      --
      If you mod me down the terrorists will have won
    2. Re:Who buys automobiles based on nationality? by JustNiz · · Score: 4, Funny

      LOL probably literally. American cars are shit.

    3. Re:Who buys automobiles based on nationality? by Anonymous Coward · · Score: 3, Interesting

      It's interesting that you picked Mercedes. In the last Consumer Reports, in terms of over all brand quality, they placed Mercedes below Ford!

      The other German cars makers are pretty much in the middle of the pack and after all their troubles, the Japanese still take just about all the tops spots - and Toyota is still there.

      Buy smart; buy Japanese.

      And as far as parts are concerned, there's only a handful of big parts suppliers in the World: Bosch, VDO, Walbro, and a couple of others that I can't remember their names. It may seem that they're are more, but they are more than likely owned by the big guys.

      And ALL of them are under HUGE pressure to reduce costs (i.e make things cheaper - more plastic).

    4. Re:Who buys automobiles based on nationality? by KozmoStevnNaut · · Score: 3, Insightful

      In a sort of way, I did buy my car based on the nationality of its brand.

      I like Italian cars a lot, from the high-end ridiculous supercars and in particular all the way down to their basic, characterful people's cars, like the original Fiat 500. But we have owned a number of Fiats in my family and I know all to well about the reliability and rust problems that have always plagued them.

      So when I saw they had started building cars in Poland, I took notice. Contrary to popular belief, Poland is a proud, hard-working, honest and straight-forward nation with a history of solid (if unsophisticated) engineering. It was only during WW2 and the Cold War that Poland took a serious nosedive, but they've certainly been doing everything they can to get themselves out of the shadow of combined Nazi+Soviet oppression.

      I have been driving my Polish-built Fiat for nearly 5 years now and I have not had a single problem with it. Mechanically, electrically etc. it has been completely flawless.

      So yes, I bought my Italian car because it was built in Poland.

      --
      Eat the rich.
    5. Re:Who buys automobiles based on nationality? by realityimpaired · · Score: 3, Interesting

      I've certainly heard of people who seek cars made in a certain country, but does anyone actually value this more than whether their car is a piece of shit?

      I've owned two American cars in my life. A 1988 Pontiac Firefly, which was basic transportation, and very good on gas. I was driving it in high school, and for my limited means at the time, it made sense. It's also a car that can't be made any more, because it would never pass modern safety standards. Those same safety standards would add a significant amount of weight to the car, and it would never get the mileage that it used to, even if they were to remake it.

      The second American car I owned was a 2007 Chev Aveo. That was complete unadulterated shit. It was a terrible ride, it was not as good on gas as they advertised, it was uncomfortable, it handled like you were driving through a lake, in all, it was a terrible car. For the time that I owned it, it was in for several major repairs, including one where I was without car for 2 weeks... the dealer fixed me up with a Pontiac Grand Prix as a loaner for that 2 week period. That car had a better interior, but it was still low quality/plasticky, it still handled like you were driving through a lake, and it was even worse on gas.

      Contrast that with the numerous Japanese cars I have owned... I have never had a major repair on any of the Subarus I have owned, despite having more than a million km's between them. My 2011 Impreza is immensely better in ride quality and handling than any American car I've ever driven, and it actually gets the gas mileage that they advertised for the Aveo, even though it's got all-wheel drive and I'm not even trying to drive it efficiently. And it's not just Subaru that I can say that about... in my family, we have owned Honda and Toyota cars that we can say the same about.

      While there are certainly European brands that I would buy if I could get them here, I would never consider buying an American car until the Americans figure out how to make a car that goes around corners. In the mean time, I have never had a bad experience with a Japanese car, and would definitely recommend them to anybody looking for a car. It's not that individual American cars which are good don't exist, it's that most of the "good" American cars are actually European or Japanese designed/built and just rebadged.

  4. Relevant Topic, I'm sure by dyingtolive · · Score: 2

    For some reason, it still blows my mind that it can be cheaper to manufacture a vehicle and then transport it halfway across the world than it could be to manufacture the vehicle locally.

    --
    Support the EFF and Creative Commons. The war is coming, and they're supporting you...
    1. Re:Relevant Topic, I'm sure by srussia · · Score: 3, Informative

      For some reason, it still blows my mind that it can be cheaper to manufacture a vehicle and then transport it halfway across the world than it could be to manufacture the vehicle locally.

      I believe the China factory will be producing for the Chinese market. The Solihull factory is still making LRs.

      --
      Set your phasers on "funky"!
    2. Re:Relevant Topic, I'm sure by SuricouRaven · · Score: 2

      That's really the foundation of China's booming manufacturing industry. As national business models go, it works very well. It does mean exploitation and pollution, but some people in the Chinese government must have decided that the economic benefits are worth it. They were probably right - without the forign investment in industry and the economic strength from exports, they might still be just another third-world country getting by on rice-farming and memories of the glory days when they could claim to be the greatest civilisation in the world.

    3. Re:Relevant Topic, I'm sure by jo_ham · · Score: 3, Insightful

      It's an industrial revolution - it was no different in UK during ours. It's just easier to document in the 21st century. China is gradually creating a middle class, and will work itself out of the current boom. Regulations will come in, wages will increase, pollution will become more of an issue.

  5. Sensationalism by motd2k · · Score: 5, Insightful

    The linked blog article reports roughly 20% of the full story. In actual fact, the UK factories are maxed out and employing more and more people, and only production destined for the Chinese market is being moved to China as part of this joint venture.

  6. Incestuous relationships by TubeSteak · · Score: 4, Informative

    http://www.toomanycars.info/CarRelationship/Auto%20Family%20Tree%202008-Layout2.png

    ^This graphic is many years out of date, but it'll give you an idea of the complicated relationships that car manufacturers have.
    When it comes down to it, the car companies that aren't partially owned by one another are all cross licensing technology and sharing engines or chassises with one another.

    --
    [Fuck Beta]
    o0t!
  7. Transportation is cheap, labour is expensive by Alwin+Henseler · · Score: 2

    For some reason, it still blows my mind that it can be cheaper to manufacture a vehicle and then transport it halfway across the world than it could be to manufacture the vehicle locally.

    I'd tend to agree with you, but then we would overestimate the real-world cost of transportation. If transport halfway across the globe is feasible for oil, bananas & cheap plastic toys, why would it not be feasible for high-tech products like electronics, cars etc?

    Labor cost is what counts. Relative to that, transport is cheap.

  8. Ugh! by Quillem · · Score: 4, Interesting

    Tata Motors is a subsidiary of the Tata group. The latter is worth at least USD100B which makes it larger than BMW. The former and its subsidiaries also make everything from lorries, buses, and heavy lifting equipment to a number of other road cars besides the Nano. The Nano is in many ways considered a relative failure in India and it's their other cars which are more popular.

    While export might be a possibility, the article clearly mentions that the Chinese domestic market alone demands 40000 imported JLR models which will very likely increase dramatically when they are produced locally and sold with cheaper price tags. A little googling would have also revealed that China is fast becoming the company's largest market and that JLR is expanding its factories in England and hiring more people.

    If anybody needed an example of FUD, the OP would be an apt candidate.

    --
    Quillem : An India-centric mishmash of things.
  9. Re:But for how long? by AlphaWolf_HK · · Score: 2

    Probably Vietnam next actually. Vietnam is becoming to China what China is to the US.

    --
    Careful with names containing L slashdot.org/~AiphaWolf_HK slashdot.org/~AlphaWoif_HK slashdot.org/~AiphaWoif_HK
  10. Sigh-another generations-old stereotype to destroy by mccalli · · Score: 4, Informative

    Sad to see many posters trotting out old reliability myths.

    Jaguar have topped JD Power Satisfaction rankings, and many other rankings, on and off for years now. The unreliable ones you're talking about were made in the 70s and 80s by, effectively, British Leyland.

    Things looked up in the early 90s when Ford took over. They started bringing modernised toolsets to the construction process, and as a result reliability started climbing. It has continued climbing until it is now well ahead of <a href="http://www.google.co.uk/search?q=mercedes%20reliability&ie=utf-8&oe=utf-8">Mercedes</a>, for example, which is trotted out often as some form of reliability paragon.

    It takes a long time to change reputation, that's the problem. That reputation didn't match reality as of about 1995 onwards (possibly slightly earlier) with the dumping of the XJ40 and the move to the X300 design (still marketed as XJ6/XJ8), but people still trot out what they once heard in a bar or from their dad. It's annoying - drop it. Jaguars are as reliable, if not more so, as anything else in their class.

    Personally I've owned XJ40 and X300-type XJ6 cars (one a Sovereign, one an XJR). I've owned an X-Type and an S-Type, and am currently contemplating an older XF. During the same time period a friend of mine has owned BMWs and Audis - we've spent about the same on garage bills (an RS8 being a notable exception - bills dwarfed anything I'd seen on the Jags). The X and the S were fine, the XJ40 electrically temperamental, the X300 (XJR) was just superb.

    Cheers,
    Ian

  11. poor understanding of the current situation by Anonymous Coward · · Score: 3, Insightful

    JLR is actually doing rather well at the moment. The vehicles are UK designed, and JLR is taking on large numbers of staff in the UK to do more design work. I know several ex-colleagues who went to work there.
    It is because of the growing Chinese market, that some assembly of vehicles will be added in China, not due to the costs in the UK.
    Now that British/American style management has been removed from JLR, there is much better long term planning, and much stronger investment in the product line.
    If I was working for JLR, I'd much happily work under Indian management, rather than the mediocre bean-counting 'business degree' incompetents, who ran all of the indigineous British car industry into the ground.
    Of course, matters are even worse in the United States. The US car companies still have this type of management, and are completely bankrupt hulks, with terrible product lines. I am shocked, on every visit to the United States, just how bad their vehicles are.

    1. Re:poor understanding of the current situation by Cederic · · Score: 3, Insightful

      Indeed. The British are great at designing cars, when allowed to do it properly are great at building cars, and no matter how much help you give them are utterly shit at running car companies.

  12. Re:States? by AK+Marc · · Score: 2

    Or does this stupid sentence mean something else stupid?

    It's not the sentence that's stupid, just the ignorant reader that's stupid. TVR is still a "British company" (though owned by a Russian). But TVR doesn't sell in the US. The US has restrictive rules designed to be barriers to entry, so the US doesn't get many low-run models, and there are still some specialty UK makers that are available in the UK, or abroad in locations more open to specialty cars.

    So this, being explicitly a US site, is discussing the US effects of this, not the UK (or world) effects. When the summaries explicitly state US-only, people complain, when they don't remind everyone this is a US site, then people complain. Either way, people complain. But only the morons.

  13. Brands are meaningless. by Fished · · Score: 2, Interesting

    I was shopping for a car last night, and while reading stickers was struck that the Honda Pilot actually has more domestic parts than the Dodge Durango, and not by a little bit. I knew that this was at least potentially true, but was really struck when I saw it on the label.

    I don't really care who owns the company, because they're just fat cats (and can starve for all I care.) I care who actually gets the middle class jobs involved in auto manufacturing.

    --
    "He who would learn astronomy, and other recondite arts, let him go elsewhere. " -- John Calvin, commenting on Genesis 1
  14. Re:Landrover is the British military vehicle by Chrisq · · Score: 2

    Good luck going to war against China.

    Somehow I don't think that if Britain went to war with China the inability to build landrovers would be the deciding factor.

  15. In Africa by arcite · · Score: 2

    You wouldn't be caught dead in Landrover, well unless you're a poser. Now, get a fully loaded Toyota Land CRUISER, then we're talking.

  16. Last British Auto manufacturer? by mister_playboy · · Score: 2

    My vote goes to Morgan Motor Company:

    The Morgan Motor Company is a British motor car manufacturer. The company was founded in 1910 by Harry Frederick Stanley Morgan, generally known as "HFS" and was run by him until he died, aged 77, in 1959.[1] Peter Morgan, son of H.F.S., ran the company until a few years before his death in 2003. The company is currently run by Charles Morgan, the son of Peter Morgan.

    Morgan is based in Malvern Link, an area of Malvern, Worcestershire and employs 163 people. Morgan produced 640 cars in 2007. All the cars are assembled by hand. The waiting list for a car is approximately one to two years, although it has been as high as ten years in the past.

    There is also Bristol, although it sounds like they aren't building cars at the moment:

    Bristol Cars is a manufacturer of hand-built luxury cars headquartered in Patchway, near Bristol, United Kingdom. Bristol have always been a low-volume manufacturer; the most recent published official production figures were for 1982, which stated that 104 cars were produced in that year. While no official figures have been produced since then it is believed[by whom?] that in recent years production has been around 20 cars per annum.

    Unlike most speciality automakers, Bristol does not court publicity and has only one showroom, located on Kensington High Street in London. Nevertheless the company maintains an enthusiastic and loyal clientele.

    The company suspended manufacturing in March 2011, when administrators were appointed and 22 staff were made redundant. In April 2011, the company was purchased by the Kamkorp Group.

    TVR was very British up until they stopped production... Jaguar and Land Rover rank a lot lower on the British scale to this car guy.

    --
    Do what thou wilt shall be the whole of the Law ::: Love is the law, love under will