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Apple Commits To 100% Renewable Energy Sources for NC Data Center

judgecorp writes "Stung by continued criticism from Greenpeace and protests at Apple's headquarters over its use of electricity from non-renewable sources, Apple has promised that its data center in Maiden, North Carolina will use 100 percent renewable electricity, 60 percent of it generated by Apple itself. The update is possible because it is building a second giant solar array, and because its data center only needs 20MW at full capacity, instead of the 100MW which Greenpeace had estimated."

10 of 108 comments (clear)

  1. You mean Greenpeace lied? by Anonymous Coward · · Score: 4, Insightful

    I'm SHOCKED!

    1. Re:You mean Greenpeace lied? by jellomizer · · Score: 4, Insightful

      We really need to stop giving Greenpeace press. They just make things worse.
      I am for more environmental conscious companies. However Greenpeace with its lies and over exaggerations, make it seem companies who are trying to do the right thing are doing nearly enough, or give estimates that a company knows it cannot meet, so may just scrap the whole idea. or because they are being called the environmental bad guys even when they did the good thing, they will not try to improve their press relations much on that topic.
       

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    2. Re:You mean Greenpeace lied? by jo_ham · · Score: 4, Insightful

      Greenpeace didn't "get" Apple to do that though, Apple were doing that anyway.

      Greenpeace just came along and accused them of lying about the numbers, then when Apple put out a press release gently correcting them, and also talking about a second data centre also targeted to be powered fully by renewable, Greenpeace can now sweep in and claim all the credit for "keeping Apple honest" and "making big companies think about being green" when really they were doing it anyway.

      Much like the very low score Greenpeace gave Apple on their "greenness" chart thing (and much lower than other companies that were nowhere near as green as Apple) because they simply hadn't done the research. For example, HP scoring big green points for making a plan to decide on when to remove BFRs from their products, and Apple scoring very low for no plan... but they'd already eliminated use of BFRs in their products 2 years before. And the same with reduced use of lead, and expanded polystyrene, and PVC in cables etc. Then when Apple releases a press release all about this, Greenpeace claim that they are the ones making Apple behave responsibly.

      Greenpeace are doing more to hurt the green cause than helping it. There's only so many times you can be a dick - like soliciting donations that will directly fun criminal damage - before people start getting turned off the message, which is the last thing we want.

      I'm as pro-green as they come - my future doctoral work will be into sustainable energy and catalytic water splitting etc - but I want absolutely nothing to do with Greenpeace. They do not represent me.

  2. Re:But... by PolygamousRanchKid+ · · Score: 4, Funny

    Yes, the Chinese work force who built the solar panels is quite renewable.

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  3. Stung by? by UnknowingFool · · Score: 4, Interesting

    WTH? Apple's first response to Greenpeace was something along the lines of "Bullshit. They don't know jack." Reading the article, it looks like Apple caved into Greenpeace's demands. If the reporter had followed Apple's proposal from the beginning, Apple had always proposed a solar array for the site. They also were planning to use landfill gas as another means of energy. Apple never disclosed how much energy the site would be required and how much would be fueled by green power but Apple estimated the center would use 20MW. Greenpeace in their vast inner knowledge of technology estimated Apple would use 100MW. Greenpeace based their estimate solely on how much Apple paid for the total cost of construction. Greenpeace never factored in that part of the construction cost was the solar array (which are expensive) and other non-server related costs. Instead of acknowledging that calculating power based on total construction cost instead of server costs was a miscalculation, Greenpeace acted as if they did something to change Apple's minds. All they did was make fools of themselves. Apple like other tech companies are interested in green power like solar and power efficiency. Part of it is being a good corporate citizen, and part of it is that it saves them money.

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  4. Re:But... by MtHuurne · · Score: 4, Insightful

    The array will produce far more energy during its lifetime than was used to produce and install it. So while it would be nice if it was built with renewable energy, it's not all that important.

  5. Re:foo by UnknowingFool · · Score: 4, Insightful

    Bloom Energy fuel cells can run on any hydrocarbon gas like propane, butane, methane, etc. It has different efficiencies based on the gas. In Apple's case they are attempting to use waste gas coming from a landfill which is mostly methane. It's not renewable per se but much greener than drilling. The renewable was the solar array (which they already built one). This news is for the second array which will increase the amount of green energy the plant uses. I think however Apple was planning this all along as they provisioned for it in their site design. Greenpeace wants to take credit for making Apple do it when they were always going to do it.

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  6. Agreed, Greenpeace doesn't deserve credit by wisebabo · · Score: 5, Insightful

    Since Apple announced "their planned solar array" just "days after Greenpeace's protest" it is clear Greenpeace didn't push them into doing anything (except maybe making their press release earlier). You don't spec, design, budget and plan a multi-megawatt facility in a few days.

    I'm as green/liberal as any other guy (supported Gore, yada yada) but this Apple bashing just because they're Apple is stupid. Why don't people make a fuss about Google or Facebook? Likewise I like my non-Apple electronics (my hi-def TV says "SAMSUNG") but don't people get the fact that EVERYBODY makes their electronics in Chinese sweatshops and that the working conditions at Apple suppliers are probably the best? That's why there are thousands of "apple-icants" whenever there's openings at Foxconn's plants making Apple products. Nobody ever focuses on the fact that ALL the other global electronics makers are building their stuff at places where the conditions are most likely considerably worse (not to mention the second and third tier companies).

  7. Re:foo by dkf · · Score: 4, Informative

    In Apple's case they are attempting to use waste gas coming from a landfill which is mostly methane. It's not renewable per se but much greener than drilling.

    It's enormously better than the alternatives. The landfill is producing methane gas anyway (dumping organic matter tends to make that happen) so it's not like it is being specially produced. What's more, methane is a hugely more powerful gas than carbon dioxide when it comes to generating global warming; it's far more efficient at trapping heat itself, it catalyzes the generation of ozone in the atmosphere (itself a heat-trapping gas, as well as otherwise general Bad News when in the troposphere) and eventually it breaks down all the way to CO2 anyway. Far better to burn the methane that would have been otherwise vented and get some useful power out of it than just about any other alternative you can think of (and the second best alternative is actually to just burn that methane as it is produced). Of course, if it was possible to prevent the formation of the methane in the first place then that would potentially be better still, but that's not a realistic option.

    In short, whether or not you consider it a renewable option is moot; it's definitely the green option.

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  8. Re:But... by MtHuurne · · Score: 5, Informative

    I might be feeding a troll here, but I did a quick search and found this. Depending on the type of cell and the manufacturing process and where the panels will be deployed, somewhere between 1 and 3 years, while panels typically come with a 20 year warranty and will likely last 30 to 40 years. That study is from 2000, manufacturing may have become more efficient since then.