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EU Offers Google Chance To Settle Prior To Anti-Trust Enquiry

Fluffeh writes "The EU has accused Google of abusing its dominant position in advertising to benefit its own advertising services at the expense of competitors. In a twist however, rather than initiating formal proceedings, the EU has given Google a chance to settle the whole matter without much fuss. They outlined four changes that Google can make that will put it firmly back in the good graces of the EU. Google has been given 'a matter of weeks' to propose remedies to the four issues — which all tie in with how search results are displayed, their format and their portability to other platforms. This matter has come before the EU based on complaints by a few small companies and Microsoft." The four issues: Displaying results to their own services specially, use of user reviews from other sites in search results, Advertising "...agreements result in de facto exclusivity requiring them to obtain all or most of their requirements of search advertisements from Google," and concerns that Google is imposing "...contractual restrictions on software developers which prevent them from offering tools that allow the seamless transfer of search advertising campaigns across AdWords and other platforms..."

6 of 119 comments (clear)

  1. Re:Google by neokushan · · Score: 5, Insightful

    I can easily be described as a google fanboy - I have (and love) my Android Phone (a Galaxy Nexus, in fact). I signed up to Gmail back when it was invite-only and people only had about 6 invites to give out (or sell/trade, as was the case back then) and I even use Google+. However, I completely agree with what the above poster is saying. Fanboyism aside, no company should be able to abuse its position in the marketplace. Even if Google isn't entirely guilty or found to not be doing anything deliberately that harms competition, its still absolutely appropriate that they're investigated and regulated accordingly.
    The same should apply to any and all businesses with a large hold on the market, be they software companies, banks, pharmaceuticals, governments and so on.

    I like Google on the whole and I genuinely believe that the founders were genuine in their model of "Do no Evil", but its a huge company now with a lot of power - I find it hard to believe that every single employee, every manager, every executive is entirely altruistic and doing what's best for everyone rather than what's just best for them/Google.

    --
    +1 IDisagreeSoHeMustBeATrollOrAnAstroturferOrAShill
  2. Prepare for a worse experience... by brunes69 · · Score: 4, Insightful

    Google is intentionally abusing their position to promote their own products and hide competitors. Yes, this thing matters.

    LMFTFY:

    Google is intentionally abusing their position to improve the overall user experience. Yes, this thing matters.

    There, that's better.

    When I do a search from JFK to LAX, guess what - it is NICE that Google immediately knows that I am interested in a flight and shows me prices. It is NICE that they will show me a map and photos of my destination. It reduces the number of clicks and get gets me what I want faster. The same can be said for all of Google's optimized in-line services. Furthermore, I have never in my life ever heard of evidence showing that Google actually hides the result of a competitor... do you have any evidence to back that up (that is not already refuted)?

    Google is very upfront about everything they do, and there are ample other search engines you can use as a user, and that people can advertise on as well.

  3. Re:Monopoly? by Your.Master · · Score: 4, Informative

    Are you kidding? They kicked Microsoft's ass and fined them almost 1.5 billion dollars -- even for Microsoft that's big. Since then they have this browser ballot screen and special Europe-only versions of Windows etc..

    To Google, so far, they have written a letter.

  4. Re:Google by r1348 · · Score: 5, Informative

    There's no link because the point is bogus. https://www.google.com/intl/en_us/adwords/select/TCUSbilling.html

  5. Re:Google by poetmatt · · Score: 5, Interesting

    The forest for the trees is that a: microsoft does this and b: they're the ones leading this campaign against google and encouraged others to campaign against google. But nice try.

    changing search engines is exactly true, and you *can* do that. However, scraping data from "competitors" (which they aren't) - scraping data from sites with good data to aggregate their reviews is not an abuse of position. It's aggregation of information. Taking yelp reviews for google maps reviews is an agreement google had with yelp. That's not discrimination, that's a strawman to call that "competition" or abusing competition.

    The adwords thing is something stupid, but it's not any different than Microsoft getting entire corporations to sign up for using windows and requiring that they do not support any other OS (yes, this is in every company wide subscription based windows 7 deployment/office365 agreement).

    Nice try to mislead the entire issue, step by step, along with a similar reply. from Neokushan. Can we stop with the obvious shills to just make this sound like it's a real problem? the "I love (thing), but (comments of hate for a product)" is a really old shill technique and we're bored of it. It's like "I'm an MSCE and love windows and do windows deployments all day, but microsoft is evil". We're tired of that kind of shit.

    If you had linked to a real article covering the matter you'd see that the EU is just telling google to comply before they look to press charges.

  6. Re:EU vs Everybody by Elldallan · · Score: 4, Informative

    I have a feeling that if it was a French or Danish firm, we wouldn't see half this amount of noise from the EU throne.

    This old caveat again, the fact still remains that the biggest fine EU has handed out so far was against an European company(Siemens I think)
    And well if I remember correctly Google is incorporated in Ireland(because of the low corporate tax) so I guess technically Google is an European company...

    Considering the sort of actual real privacy rubbish that say Facebook, or Apple engage in, I'm perplexed why they don't hit the headlines as much.

    I don't know that Apple or Facebook is considered large enough in a specific market to be covered by the antitrust legislation, that is possibly why. But the European Council is preparing legislation that forbids Facebook to sharing user information with advertisers etc, without the users express permission. The Council is apparently also investigating whether Facebook's facial recognition system is contradictory to EU privacy legislation.

    Personally I think it's good that there is at least one Governmental organization that doesn't instantly roll over whenever big corps complain.